Shows
Choosing to Farm: New Generation StoriesHank & Heather LeTarte Listen to Their Customers“We cleared eight acres and piled the trees by hand. Not the trees but the brush. We had 96 brush piles in one field. And we had no friends left, because we would say to them, ‘Come on over for the weekend. And we'll give you beer and pizza and you can help us pile the brush.’ Nobody would even answer the phone.”
Hank and Heather LeTarte of White Gates Farm in New Hampshire started clearining their land in 1982 out of largely pine woods and a prospective view. They built a home, a family, and a family...
2023-04-2953 min
ElementaryElementary interview with Heather Colby @ideasforrealestateSend us a textI had the pleasure of Interviewing Heather Colby from the Marketing Suite .Her goal is to help you grow your business and engage with today's tech-savvy homebuyers / Homeseller's in innovative and impactful ways. Since 2014, Heather has passionately led the industry as a respected real estate marketer. She has held leadership positions at a top brokerage and won numerous awards for her work, Her expertise is further recognized through her frequent speaking engagements at leading conferences across the country. At The Marketing Suite, provides a comprehensive suite of services tailored to...
2022-12-2041 min
Dishin' Dirt with Gary PickrenDishin' Dirt Your Website Sucks and 5 Step Marketing Check-in w/Heather ColbySend us a textThe website has become the forgotten marketing piece in the world of social media. But if your client can't find you on the internet that is a big fail. Marketing guru, Heather Colby, has the best real estate website I have seen in a long time.www.ideasforrealestate.comHeather joins us today to discuss the website as a marketing piece plus she will discuss her 5 Step Check-in for your marketing and business. LINKS FOR SERVING NOT SELLING RETREATRegister for November 17 Eve...
2022-11-0330 min
Ideas for Real Estate PodcastReplay: New Construction Marketing for Real Estate AgentsI've been busy behind the scenes working on a very exciting project that I cannot wait to bring to you very soon! So stay tuned for an upcoming announcement, and in the meantime, I hope you enjoy this replay of one of my top episodes on new construction marketing! - Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online? What if I told you that there was one form of marketing you could focus on that would check all of...
2022-05-2438 min
Ideas for Real Estate Podcast90. 3 Easy but Effective Instagram Reel Ideas for REALTORS®Instagram Reels can increase your reach on social media as a Realtor meaning more potential home buyers & sellers viewing your posts - exactly what we want with your real estate marketing strategy! But what if I told you they don't have to be challenging to make? In fact, I have three sure-fire ways for you to show up on Reels in an easy but effective way! So in today's episode, I'm sharing 3 Easy but Effective Instagram Reel Ideas for Realtors! We're talking:- Ideas for the kind of content to use and cr...
2022-03-1518 min
Ideas for Real Estate Podcast89. Productivity Hack: Using Auto Transcriptions in Your Real Estate Marketing & BusinessIn today's episode, I'm revealing my favorite new tech tool that seamlessly transcribes audio to text. You might be surprised by all the ways this tool makes you more productive by saving you time on note-taking, aiding in customer communication, and even maximizing your real estate marketing content. We're talking:- Using AI to save time with note-taking and improve communications in your business- Making the most of your real estate marketing content by using AI to easily translate materials across channels- Increasing overall productivity and being more efficient with business initiatives
2022-03-0115 minIdeas for Real Estate Podcast88. Replay: How to Market Yourself on Social as a New REALTOR®There's been such an increase in the number of new REALTORS joining the Real Estate industry, and I've had a number of new agents contacting me with marketing questions. So I wanted to replay episode 36 of the podcast - How to Market Yourself on Social as a New REALTOR - as I think it will answer a lot of questions and be a valuable resource for those of you just getting started in the industry. In this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your...
2022-02-2240 min
Ideas for Real Estate Podcast87. Working Through the Hard Parts of Life & BusinessIn today's episode, let's have a candid conversation about working through the challenging, frustrating, and overwhelming parts of life and throughout your real estate career to get to all the good stuff that lies ahead! We're talking:- Leaning into acceptance instead of negativity- Finding strength in support- Doing what you can when you can- Focusing on what's truly important View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/working-through-the-hard-parts-of-life-business Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https...
2022-02-1520 min
Ideas for Real Estate Podcast86. Do You Really Need a Real Estate Website?In this week's episode, I'm addressing the question that's top of mind for many agents - "do you really need a real estate website for your REALTOR marketing?" We're talking about: - the seven reasons to consider having a real estate website- how to use your website to attract leads and grow your business and career as a REALTOR- why you could be losing business without your own website View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/do-you-really-need-a-real-estate-website Additional episodes mentioned:- Episode 42: Approachable SEO for Loc...
2022-02-0827 min
Ideas for Real Estate Podcast85. Showing Up with Confidence as the Face of Your REALTOR® BrandingMany agents feel uncomfortable promoting themselves as the face of their REALTOR brand. So, in today's special podcast episode, we're getting real about showing up with confidence in your real estate branding and marketing! We're talking about: - my personal story on showing up with confidence - changing your mindset when it comes to your brand and marketing - tips for overcoming struggles with confidence in your realtor branding View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/showing-up-with-confidence-as-the-face-of-your-realtor-branding Learn more about IG Unlocked, my complete Instagram mar...
2022-02-0119 min
Ideas for Real Estate Podcast84. Are You in Compliance with Real Estate Advertising Laws, Rules, & Guidelines?How do you ensure your Real Estate marketing efforts are not only effective but also in compliance? In this week's episode we're talking: - What REALTORS should keep in mind to be proactive about the laws, rules, and regulations to adhere to when it comes to advertising and marketing- Where to find real estate advertising rules, laws, and guidelines that impact you as an agent- Common marketing efforts to double-check for compliance View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/are-you-in-compliance-with-real-estate-advertising-laws-rules-guidelines Follow on Instagram: https://www.insta...
2022-01-2530 min
Ideas for Real Estate Podcast83. Beyond Likes: What Metrics to Track on Instagram for RealtorsWhen evaluating the ROI of your efforts in your Instagram Marketing, 'likes' don't always lead to closings. So, what are the metrics you should focus on if Instagram is a part of your real estate marketing strategy? In this week's episode, I'm sharing:- The Instagram metrics REALTORS should focus on- Why each metric matters- What to track and pay attention to- How you can use this info to improve your efforts and see more success through Instagram Marketing View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/be...
2022-01-1830 min
Ideas for Real Estate Podcast82. Taking Action on 2022's Best Real Estate Marketing TrendsI'm unpacking 2022's best real estate marketing trends and how you can leverage these ideas within your REALTOR marketing to get ahead and reach your goals! We're talking: - Where to focus your marketing to stand out & and make strides in your business- How to successfully leverage the latest trends for your realtor marketing- Actionable ideas you can implement in your own marketing plans View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/taking-action-on-2022s-best-real-estate-marketing-trends Access my free real estate marketing resources and downloads: https://ideasforrealestate.com/freebies ...
2022-01-1132 min
Ideas for Real Estate Podcast81. The Best Investments I've Made In My Real Estate Marketing BusinessSince I've launched Ideas for Real Estate as a full-time business, I've had to make some strategic decisions when it comes to investments. So, in this week's episode, I'm sharing behind-the-scenes of the top investments I've made, how they've made an impact, and how you can apply what's working for me to your own business! We're exploring: A behind-the-scenes look at my business as an entrepreneur My most valuable investments & why they've made such an impact My insights & recommendations for real estate agents when it comes to investments for their business and marketing based on my ex...
2022-01-0421 min
Ideas for Real Estate Podcast80. 7 Ways to Keep the Momentum Going for Your Realtor Marketing PlanIt's empowering to start the new year with a detailed real estate marketing plan to guide you and help you reach your career goals. But oftentimes, your best intentions are forgotten as the year progresses. So, in this week's episode, we're getting real about how to keep the momentum going for your Realtor marketing plan throughout the entire year. We're talking: - Organization and accountability to help you stick to your plan- How to keep room for new marketing opportunities as the year progresses- Whether it's social media marketing, video marketing, or s...
2021-12-2831 minIdeas for Real Estate Podcast79. What You Should Gift Yourself to Grow Your Real Estate BusinessReal estate is an industry that is constantly moving and never stops. But it also means that seven days a week, 365 days a year, you're thinking about your business and your customers. In the spirit of the holiday season, I invite you to give yourself a gift that will grow your business. So, in this episode, we're talking: - the five gifts I encourage you to give yourself this season that will help grow your business- the mindset shift away from negativity to help propel your success- the priorities you sho...
2021-12-2113 minIdeas for Real Estate Podcast78. The 5 Biggest REALTORS® Marketing Takeaways from 2021's EpisodesOver the course of 2021, we've covered a lot of topics on the podcast! From social media marketing to REALTOR branding and beyond, my goal is to always share with you actionable advice based on practical experience. I'll usher in new marketing ideas and experiment with what works to uncover the very best - and the very best are the concepts that we talk about on the show! So taking a look back, I've identified five clear takeaways from this year's episodes that you can use in your 2022 marketing strategy and beyond! So in today's episode, we're talking:
2021-12-1424 minIdeas for Real Estate Podcast77. Thanksgiving Marketing Ideas for Realtors that Give BackInstead of sending out generic greetings just to check 'holiday marketing' off your to-do list, I encourage you to think about the holidays a little bit differently. This time of year is an opportunity to reach out authentically and foster relationships - especially during Thanksgiving. So in today's episode, we're talking:- how holiday marketing can help your business through authentic connections- three ideas to incorporate 'giving back' into your marketing- how to use your marketing channels for good in your community Holiday Social Media Pack for REALTORS : https://ideasforrealestate.co...
2021-11-2312 minIdeas for Real Estate Podcast76. 10 Steps to Creating Your Realtor Marketing Plan - ReplayMany agents spend November and Q4 focused on business planning, and we all know that having a plan is essential to success. It's challenging to start a new year and gain momentum in your business if you don't have a framework to keep you on track. The same goes for your marketing - it's essential to have a guided strategy that works for your goals, in your market, and to reach your dream customers. So, in today's episode, we're replaying "how to create a realtor marketing plan." That way, you can kick off 2022 with confidence kn...
2021-11-1639 minIdeas for Real Estate Podcast75. A Special Interview with My Commercial Agent HusbandI often joke that I'm married to real estate, and it's true! But I don't just mean it's just my passion and 24/7 obsession. You see, while I've been a pro real estate marketer since 2014, that's not the only way I said "I do" to the real estate life. I'm also married to a commercial broker, and this week is kind of special for us. So, in honor of a milestone anniversary, I thought it would be fun to have my other half on the show to talk about his business strategy, commercial marketing, and our li...
2021-11-0952 minIdeas for Real Estate Podcast74. How to Master Writing for Real EstateFrom creative listing descriptions to everyday emails, writing is a fundamental aspect of real estate. Yet, it's a skill that many agents haven't had the opportunity to improve. So, in today's episode, I'm sharing how you can finally master writing for real estate. We're talking about: - My favorite tool that improves your everyday writing for you - Quick tips & tricks you can implement right away to make your writing easier and more impactful- Writing in a way that reflects your agent brand- Shifting your writing to...
2021-11-0420 minIdeas for Real Estate Podcast73. 3 Top Real Estate Marketing Tools for Organization, Branding, and Social MediaThe right tool for your real estate marketing can mean the difference between seeing success and struggling to see results. So if you've ever had difficulties staying organized and consistent with your marketing, adhering to a cohesive brand, or showing up on social, then today's episode is for you because I'm sharing my favorite tools to give you an edge with your marketing. We're talking about: - the top tool for staying organized in both your real estate marketing & your business - my favorite social media marketing, scheduling, and planning tool f...
2021-10-2616 minIdeas for Real Estate Podcast72. Six Real Estate Content Ideas for the HolidaysWhen it comes to real estate marketing, the holidays are my favorite time of the year. It's a season where we can creatively engage those you already know and even leverage opportunities to attract new customers. So, this week I'm sharing six real estate content ideas that you can use for social, your website, emails, or even video to form more connections. We're talking about: - how home and holidays go hand-in-hand for creative marketing opportunities for REALTORS - specific marketing ideas to engage with past customers or your sphere throughout th...
2021-10-1919 minIdeas for Real Estate Podcast71. My Journey to IG Unlocked for Real EstateAt a time when my life was the shakiest it's ever been, I mean, I couldn't even walk on my own, I decided it was time to dive headfirst into something I knew would help so many and make a positive impact in our industry. And that something turned everything is IG Unlocked for Real Estate. On today's episode, I'm sharing my personal story of the journey that led me to create IG Unlocked for Real Estate & why I know it can change your business as a Realtor! Join me in IG Unlocked for Real...
2021-10-1218 minIdeas for Real Estate Podcast70. The Powerful Mindset Shift Successful Agents AdoptWhen it comes to Real Estate marketing, your mindset can make or break you when it comes to your success. If you believe in yourself and what you're doing, you have a far greater chance of accomplishing whatever you set out to do So in today's very special podcast episode, I'm sharing a live snippet from my recent masterclass: How Successful Realtors are Getting Business from Instagram. I'm sharing secret one from the masterclass that covers: - a simple but powerful decision that you can make right away - the proactive...
2021-10-0815 minIdeas for Real Estate Podcast69. The 3 Biggest Instagram Myths that Are Costing REALTORS® BusinessHave you ever felt like the Instagram algorithm was just out to get you? Or that you'll never compete with the real estate influencers of the world? In this episode, I'm busting three myths that are not only common, but could be costing you business. We're talking about: - the algorithm & how you can leverage it to grow your business- why you don't need thousands of followers to see success- why it's not too hard to get customers through Instagram & the unique potential the platform offers that you should keep in mind
2021-09-2818 minIdeas for Real Estate Podcast68. Why Instagram Marketing is an Advantage for Modern REALTORS®What if I told you there's an advantage to help you stand out from the competition, attract more home buyers & sellers, & create a marketing foundation for long-term success? Well, you have access to this advantage right this very minute. And it doesn't involve cheesy sales tactics or an impossible plan to follow. You just might not be leveraging it to its fullest potential - but the potential is there, and it's on Instagram! In this episode, I'm sharing: -the unique opportunity Instagram offers modern REALTORS -why you should leverage Instagram to attract your...
2021-09-2128 minIdeas for Real Estate Podcast67. How to Get Found on Instagram as a Local REALTOR®Instagram is my favorite social media platform for real estate. It's a place where you can grow your brand as an agent, stand out with your marketing, and form relationships with more home buyers and sellers. Instead of convincing people to work with you or paying for pricey leads, you can attract local buyers and sellers to you by following a few key tips for Instagram Marketing! In this episode, I'm sharing: - Instagram SEO insights- How to use hashtags strategically- Creating content that's found locally- Optimizing y...
2021-09-1432 minIdeas for Real Estate Podcast66. How to Decide if a Brokerage's Marketing & Tech is Right for YouMarketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if a brokerage's offerings are right for you? Today we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides. Because t...
2021-09-0823 minIdeas for Real Estate Podcast65. The 5-Day Instagram Video Challenge for REALTORS®Video works for real estate marketing, bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways. And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to IGTV to Reels, you have a variety of features to engage with Instagram's over a billion users! Whether casual or pr...
2021-08-3148 minIdeas for Real Estate Podcast64. Target Marketing for Realtors: How to Identify & Attract Your Dream CustomerThe world is full of options. Head online, and you'll find over a billion websites and about 4 billion active social media users. There's a website for everything you can imagine and somebody scrolling through social interested in that same info. And when we think about real estate, it can be a saturated industry as well. There are about 1.5 million Realtors in the U.S. today, and they're all looking for more business. So, if you approach your online marketing with the wide net of simply "looking to attract any & all buyers & sellers," it's going to be challenging...
2021-08-2437 minIdeas for Real Estate Podcast63. Why Most Real Estate Websites Don't Work!Whenever we want to learn or do something, we head online to find out more. This action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies. Because the thought is "most real estate websites don't work," and I...
2021-08-1739 minIdeas for Real Estate Podcast62. The Art of Storytelling for Real Estate Marketing & BrandingLong before podcasts, tv shows, or even books, people passed down knowledge through story. The stories told connected people across time and were a way to entertain and share life lessons. And while communication has evolved, the value of story continues. You might not realize it, but every day you take part in multiple stories. From the TV shows you love to binge to the memories you create for your home buyers and sellers, stories shape our everyday lives. They keep you interested, able to recall information, and most of all - they play to our emotions.
2021-08-1026 minIdeas for Real Estate Podcast61. How to Use Evernote + The Full Focus Planner for Real Estate SuccessWe all only have 24 hours in a day. How you spend that time can either make you want to pull your hair out or set you up for success. Because when you're organized with the right tools to support you, you can focus on what matters most - professionally and personally. And when it comes to your real estate marketing, you will be more effective if you're organized in an enjoyable way. There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital t...
2021-08-0333 minIdeas for Real Estate Podcast60. Exciting News for Ideas for Real Estate ListenersBig changes coming to Ideas for Real Estate to better support you! But first, thank you for joining me as I share my passion - real estate marketing - week by week. I hope that you've been able to learn something new and have valuable takeaways that you can implement into your business. My goal with Ideas for Real Estate has always been to be your go-to source of authentic marketing. I know there are a lot of resources available, and I thank you for tuning in here. In today's mini-episode, I'm excited to share changes that will empower me to...
2021-07-2805 minIdeas for Real Estate Podcast59. Social Media Marketing Myths for REALTORS® - Busted!Ever feel like it's impossible to keep up with social media marketing for real estate? It seems like every week, one of the platforms makes a change, or what was working last year is now a waste of time. These changes and everyday challenges then lead to widespread myths. And I find that if you believe one of these myths, it's likely to impact how successful you'll be with your overall strategy. It's so easy to let a misconception or even limiting belief take hold of our marketing. You might have heard these myths somewhere or started...
2021-07-2240 minIdeas for Real Estate Podcast58. 7 Video Ideas for REALTOR® Branding on InstagramIf you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal. And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need to show up, be yourself, and create engaging content. And Instagram thinks video is key as well. In fact, they recently announced...
2021-07-1425 minIdeas for Real Estate Podcast57. Do's & Don'ts of Social Media Marketing in the SummerAs far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're posting or not posting on social. Now, for the rest of the month, I'm doing a "summer of social." Every week...
2021-07-0727 minIdeas for Real Estate Podcast56. How 16 Screws & a Drill Bit Changed My MarketingThe past 18 months of my life did not go as planned. And I'm sure the same can be said for you. Whether it was the uncertainty of COVID or the crazy market of today, life has been unpredictable for many. I, for one, have learned a lot about myself and my marketing during this time. At the start of 2020, I was diagnosed with a life-changing health issue, and in the last eight months, I've had three major hip major surgeries to fix it. Despite all the challenges along the way, I've never been...
2021-06-2922 minIdeas for Real Estate Podcast55. How to Generate Real Estate Leads Through QuizzesOur love for quizzes often begins at a young age. Remember completing them in magazines or creating your own to find out who'd you marry? Now, we're often sucked into Buzzfeed-style quizzes to determine which TV show characters were most alike and other silly topics meant solely to entertain. But what if you could take the irresistibility of a quiz and use it for lead generation? I've been doing just that with my marketing and what to share how you can create relevant quizzes to attract more buyers & sellers for your own real estate business. ...
2021-06-2235 minIdeas for Real Estate Podcast54. The Hidden Opportunities of Lifestyle Marketing for REALTORS®People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020. But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifestyle, not just a home. In this episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and e...
2021-06-1533 minIdeas for Real Estate Podcast53. How to Inject Personality Into Your MarketingIt's true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you're posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller. Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren't sure how to showcase their personalities or feel awkward doing so...
2021-06-0817 minIdeas for Real Estate Podcast52. Where to Find Creative Real Estate Content IdeasIf you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing. It empowers you to show up with your branding, reach a specific buyer or seller, engage past customers, and always have something to say on social. The challenge, though, can be coming up with topics. Whether you're in a marketing rut or don't know where to begin, I'm sharing the best places to find real estate content ideas. That way, you can...
2021-05-3128 minIdeas for Real Estate Podcast51. The 10 Most Costly Email Marketing Mistakes for REALTORS® - Pt 2How much time and money have you spent looking for new leads or sources of business? It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list. The people you know and the people you attract could lead you to your next closing. Email marketing has an incredibly high ROI and low entry cost. All the fancy tech aside, all your need is an email to start. How amazing would it be to send an email after this podcast that co...
2021-05-2531 min
Help for Hip DysplasiaSeason 3, Episode 6 - Heather ColbyThis week on the Help for Hip Dysplasia podcast, we chat to Heather Colby from Orlando Florida. Heather tells us about her Hip Journey, why she required 10 screws for her recent PAO, the challenges both mentally and physically, and the impact this has had and the considerations made, on her and her husband starting a family.
Heather speaks about how important communication is with everyone in your health care team, and the benefit of repeating yourself, over and over… and over!
Thank you Heather, for your time, and being open to being the first person to...
2021-05-2048 minIdeas for Real Estate Podcast50. The 10 Most Costly Email Marketing Mistakes for REALTORS® - Pt 1When you hear the phrase "email marketing," does it make you groan and think about all the things you'd rather be doing? Or is it something that excites you and you see opportunity in? If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode! Because even in 2021, email marketing is still one of the most effective forms of real estate marketing you can do. And if you do it well, it can be a representation of your branding, a form of connection, and a major driver in your...
2021-05-1836 minIdeas for Real Estate Podcast49. How Will the iOS 14.5 Update Impact Real Estate Marketing?Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines. This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting back and criticizing the changes. But what does this mean for real estate marketing? In this episode, I'm covering what ATT is, how it will impact Facebook advertising, m...
2021-05-1225 minIdeas for Real Estate Podcast48. My Top Real Estate Marketing Templates & GuidesHave you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end! But your real estate marketing doesn't have to be complicated. Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business! In this episode, I'll...
2021-05-0428 minIdeas for Real Estate Podcast47. Instagram Reels for Real Estate MarketingIf you're looking to connect with more buyers and sellers while growing your brand as a real estate agent, then Instagram Reels could be for you! Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch. And you don't have to do any silly dances to see results in your real estate marketing. So, on this week's episode, we're diving into Instagram Reels for REALTORS. If you're wondering if it's worth your time? I'll skip right to the spoiler - if you're marketing on In...
2021-04-2724 minIdeas for Real Estate Podcast46. How to Turn Old Listing Photos Into New Social PostsOne of my biggest marketing cheats has constantly been reusing listing photos. We're always looking for content in real estate marketing, and it's a shame to waste high-quality images! And now, more than ever, homes are selling incredibly quickly. You might have hardly used the photos at all before the home goes under contract. But here's the thing - you don't have to use your listing photos only to promote an active listing. You can use these photos to continue to promote yourself and your services. So, today we're talking about creating 25 creative...
2021-04-2036 minIdeas for Real Estate Podcast45. Your 7-Day Open House Strategy for InstagramIn today's market, is it necessary to invest in listing marketing and open houses? Yes! You worked hard to get that listing - let's use it to help you get more! That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion. So, in today's episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Even if you've scaled back on your marketing for listings because they're selling so quickly, you definitely want to tune in as well.
2021-04-1332 minIdeas for Real Estate Podcast44. Social or Instagram Posts to Attract SellersHomes are selling quickly, and there's high demand from buyers across the nation. So, how exactly do you engage with the people on social who are considering selling their homes? After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These ideas are beyond the popular posts about the process and specific about your local market and today's market conditions. Don't stress about taking no...
2021-04-0725 minIdeas for Real Estate Podcast43. New Construction Marketing for Real Estate AgentsAre you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online? What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes! I'm obsessed with new construction because it can be a goldmine for your real estate marketing. And I'm not talking about just attracting buyers. New construction marketing can form the basis of your strategy...
2021-03-3037 minIdeas for Real Estate Podcast42. Approachable SEO for Local Real EstateImagine your ideal customer is ready to buy their next home. They're not 100% sure where they want to live or are familiar with the area. So, they head online, like so many of us do, and start researching. They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specializes in their area to sell their home. Now, ask yourself honestly - what's the likelihood that they would find you and all that...
2021-03-2346 minIdeas for Real Estate Podcast41. Instagram Guides for Real EstateReal estate is full of information. Info geared toward the buying or selling process. Info about the communities. Info about yourself as an agent. There's a lot of informative and entertaining content out there to comb through! Now, last year Instagram Guides was released as a way to help organize content on the platform. But I have to ask? Are Instagram Guides just another feature of Instagram to give you a headache or something you need to pay attention to in real estate? Let's find out in this week's episode. Related Episodes: Ep 27: How t...
2021-03-1622 minIdeas for Real Estate Podcast40. Branding for Real Estate Agents (Pt 2)Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them. I want you to picture this dream customer going through their own real estate journey - whether that's buying or selling. They have a million things going on in their life. Yet, they knew right away that you were the agent to connect with. You were the agent that could empower them to reach their own real estate goals. They're not just your dream...
2021-03-0926 minIdeas for Real Estate Podcast39. Branding for Real Estate Agents (Pt 1)The most valuable aspect of your real estate marketing isn't your social media following, your beautiful website, or even the next great lead gen funnel. The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand. So, let's kick off part one of our branding discussion by reimagining branding in a modern, authentic way. Tune...
2021-03-0232 minIdeas for Real Estate Podcast38. 7 Modern Real Estate Marketing Strategies to Live ByIt can be exciting and sometimes overwhelming to predict the next trend in real estate marketing. What new app will change how we market ourselves next year? I'm sure you never thought dancing videos would make their way to professional services like real estate. But thanks to Tik Tok and Instagram Reels, it has. While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR. Having a core set of ma...
2021-02-2335 min
Herb 'N Wisdom™How to Make Colby CheeseHow to make colby cheese is our topic today. Is it easy? Yes, but it is time-consuming. It is worth it, though, for the flavor and product you get.
2021-01-1211 min
Herb' N Wisdom and Natural Living podcastHow to make Colby Cheese Using Fresh IngredientsMaking Colby Cheese is not hard; it just takes time.
Having a cow that produces an abundance of milk inspired my husband and me to make our own cheese. We have been doing it for a number of years now and still enjoy every delectable step and bite.
One of our favorite cheeses to make is colby. Colby Cheese is an American cheese named after the township in southern Wisconsin where it was first made. It has a more open texture than cheddar, contains more moisture, and has a pleasantly mild flavor.
Colby takes around 4 hours and 45 minutes from the s...
2021-01-1111 minIdeas for Real Estate PodcastOvercoming a personal challenge - "Life Update"The challenges you face in life are often what define you. While difficult in the moment, it's the lessons learned that shape the type of person you become. Here's a quick update on a health challenge I've been facing this year, and my plan to get back on my feet moving forward! Because as always, it's my goal to continue to bring you "creative ideas for real estate." Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Facebook - @IdeasForRealEstate Online - http://ideasforrealestate.com
2020-10-2807 minIdeas for Real Estate Podcast37. Using Instagram for Agent BrandingIf you're looking to grow your personal brand, then turn to Instagram. This is a platform with so much untapped potential in real estate and in your local markets. So, on this week's episode, I had the pleasure of being interviewed by Gayle Weiswasser from Homespot's Snapshot episode on exactly this. In the episode, we dive into how to craft your personal branding to not only gain followers but more importantly establish connections and develop your branding. So, if you're not subscribed to the Snapshot podcast be sure to check it out, and tun...
2020-10-2834 minIdeas for Real Estate Podcast36. How to Market Yourself on Social as a New REALTOR®I love it when people reach out to me on Instagram to ask a question. And the number one question I receive is - "how do I market myself as a new agent?" So, in this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand. Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand. The marketing habits you establish now, will...
2020-09-2340 minIdeas for Real Estate Podcast35. How REALTORS® Can Attract More Attention On Social with FREE PhotosWhen you post on social, you want people to stop and take notice. The last thing you want is for people to keep on scrolling and completely miss what you're sharing. That's where the right photos come in. They can help you build your brand as a real estate agent, attract your ideal buyer or seller, or even establish you as the expert in your niche. The problem is that social is a busy place, and coming up with eye-catching images to share can be overwhelming. But when you have that perfect image, people will...
2020-09-1633 minIdeas for Real Estate Podcast34. Should Your Real Estate Marketing Include Pinterest?Pinterest drives more people to my website more than any other form of marketing that I do. As much as this podcast covers Instagram and social, Pinterest is my podcast's marketing backbone. It's the number one way I grow my email list. Because every day, more and more people find my content on Pinterest and download one of my freebies. In fact, if you're listening to this podcast, there's a good chance you found me on Pinterest. And while I love Pinterest, could you get similar results with your real estate marketing? So...
2020-09-0930 minIdeas for Real Estate Podcast33. Attract & Engage More Customers Through "Marketing Expectations"You might be familiar with the value of setting expectations in real estate. It's a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship. But have you ever heard about setting expectations when it comes to your real estate marketing? While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today's episode, we're covering how setting expectations can help you...
2020-08-1220 minIdeas for Real Estate Podcast32. How "Perfect" Does Your Real Estate Marketing Need to Be?Over the years, the pressure to appear a certain way online has only increased. And right now, when we're all leading less than perfect lives, it can even be discouraging or overwhelming. You might feel like you don't measure up to another agent's picture-perfect Instagram or feel like your videos will never stand out next to the glossy music video-style home tour you saw the other day. But when it truly comes down to our marketing, are we too hard on ourselves? How "perfect" does your real estate marketing need to be in 2020? ...
2020-08-0509 minIdeas for Real Estate Podcast31. 7 Tips to Sharing Real Estate Market Stats & TrendsIn the unbelievable year that is 2020, people are looking for information. And if they're thinking about buying or selling a home, I'm sure they have questions or even concerns you can answer. When people ask you, "how's the real estate market?" now's your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the difference not only to your real estate marketing but also to the people you serve. So, on this week's episode, we're covering "how to share real...
2020-07-2925 minIdeas for Real Estate PodcastEP 30. Is Your Personal Facebook Impacting Your Real Estate Business?Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with. Since the start of online chatrooms and forums, there have always been internet trolls and differences of opinions. And now more than ever, social media, especially Facebook, is the center for contention. Now, I don't want to tell you to censor yourself or that something's right or wrong to say on social. Today's episode aims to look into your interactions with social as a...
2020-07-1422 minIdeas for Real Estate PodcastEP 29: A Busy REALTOR & New Mom's Journey to ProductivityWhen it comes to success in real estate marketing, the number one thing I see agents struggle with is consistency. It's easy to get swept up in your day, and then your marketing takes a hit. If you have a transaction you're holding together, the last thing from your mind is probably sending out your marketing email. So, how do you find the right balance between structure and flexibility? I'm sure we've all had our fair share of struggles when it comes to getting organized and sticking to a system. But I came...
2020-07-071h 00Ideas for Real Estate PodcastREPLAY: Overcoming the Fear of VideoAs we head into the second half of the year, let's incorporate more video into your real estate marketing strategy. We've seen how now, more than ever, video has a way of connecting us when we weren't able to meet in person. Yet, video is still my favorite tool to use in marketing. If you're not 100% comfortable with video, I get it! It takes time, practice, and sometimes you just need a little bit of a confidence boost. So, tune into this episode from earlier in this year and challenge yourself to film mor...
2020-06-3009 minIdeas for Real Estate PodcastEp 28. How to Repurpose Your Real Estate MarketingYou probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. And then throw your real estate marketing in the mix, it can be downright overwhelming. There are videos to do. Social media to remember. Listings to promote. Past customers to reach out to. The list goes on and on. What if I told you there's a straightforward strategy that can help you with all of this? Because I believe (and I'm sure you do to!) we should...
2020-06-2318 minIdeas for Real Estate Podcast27. How to Find & Engage Your Next Homebuyer or Seller on Instagram In this week's episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically. Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? Social was originally meant to bring people together. Yet, over the years, we've turned it into a lead generation tool through landing pages, ads, and sales fu...
2020-06-1633 minIdeas for Real Estate Podcast26. Growing Your Personal Brand & Social Following with Branding PhotosTwo of the most popular topics we talk about in real estate marketing are your personal brand and your social media strategy. We want to create a compelling personal brand that attracts our ideal customers while engaging people on social media. And you can't be truly successful in one without the other it today's digital world. You need to develop your brand, show up on social, and start forming genuine connections with people. And personal branding photos are the secret to achieving this. In today's episode, I'm breaking down what they are, why you need to invest t...
2020-06-0945 minIdeas for Real Estate Podcast25. TikTok for Real Estate? 5 Reasons to Give it a TryAt this point, most people have either seen a TikTok video, made one themselves, or have at least heard of this new social platform that's become crazy popular. But in real estate, is it something that we need to be doing for our marketing? You might already be struggling to post consistently on social and throwing a new platform into the mix might sound like a headache. You might also be thinking that TikTok is just for teenagers trying to create viral dance videos. In this episode, we're exploring what TikTok could mean for your real estate...
2020-05-2622 minIdeas for Real Estate Podcast23. The Framework for a Successful Real Estate VideoVideo marketing for real estate has become more important than ever as we continue to connect with people virtually. I've always said, there's no better form of marketing when it comes to engagement than video. Have you ever watched a video and felt like you personally knew the person on it? I'm sure you have, that's why we watch Netflix and tune into our favorite sitcoms. We love story. We get involved with the characters. Because video triggers emotions. Video allows you to connect. And to have a successful marketing video, you don't need the...
2020-05-1232 minIdeas for Real Estate Podcast22. The Key to More Leads & Social Engagement for REALTORS®We all want more likes and comments on our social media. Because we know engagement can lead to relationships and, ultimately, customers. And if we put money or time into a paid ad, we want it to work! We want people to reach out to us, be interested in what we're offering, and become a lead. It sounds so simple. Yet, it can be so challenging! How are we able to genuinely connect with our ideal home buyer or seller? On today's quick tip, we're covering the key to more leads and social engagement in your real...
2020-05-0413 minIdeas for Real Estate Podcast21. Ideas & Tips for Virtual Real Estate EventsOver the last few weeks, we've all been a part of a massive technology shift. Now, it might have been thrust upon us as we're adapting to working from home, but it is a huge opportunity as well. At the time of this recording, I'm still at home "sheltering in place," and the rise of virtual meetings and events has become a commonplace. People who may have never attended a virtual meeting before, are conducting their own, and camera-shy people are getting more comfortable being on video. As we moved toward the future...
2020-04-2735 minIdeas for Real Estate Podcast20: Three Easy Prompts When You Don't Know What to Say on Social for REALTORS®Imagine you're about to post something on social for your real estate marketing. You have the perfect photo you can't wait to share. Or maybe you've taken the time to create an engaging video or eye-catching graphic. Coming up with your visual content is just a piece of your social media promotion. You have a caption to think about as well, and that's often where people get stuck. You find yourself staring at the screen, unsure of what to say. Getting stumped by your caption on one-hand can be frustrating. On the other, it could be...
2020-04-2026 min
GET RIGHT W/Coach A.J., or GET LEFTGet Right or Get Left W/Heather ColbyToday we chatted with Heather Colby on how she got into the Fitness Industry, what changed for her and what makes her passionate about it.
www.instagram.com/colbypound
2020-04-1313 minIdeas for Real Estate Podcast19: How to Be Comfortable & Confident Promoting YourselfWhen you're a real estate agent or in the industry, one of the first things you learn is that you need to market yourself. Because how will people know to do business with you if they don't know you? You need to not only promote yourself on social media, through online marketing but also through face-to-face conversations. And this concept of marketing yourself might be an unnatural feeling to some. You might be worried about coming across as salesy or concerned about what others will think. I know, I've gotten caught up in my own...
2020-04-1320 minIdeas for Real Estate Podcast18. Three Essential Branding Ideas to Reconsider as a REALTOR®Branding for Real Estate is one of my absolute favorite topics. Branding not only tells your story but it also gives you the opportunity to create new connections. While branding is traditionally thought of from the visual aspect alone, it's so much more than that. It's who you are and what you mean to other people. So, on today's episode, we're going to have some fun. I've narrowed down three very popular branding ideas for REALTORS. Ideas you might even think are essential. And I'm taking the possibly unpopular stance that all three as not n...
2020-04-0621 minIdeas for Real Estate Podcast17. Real Estate Marketing from 6 Feet ApartI'd never heard the concept of "6 feet apart" until a few weeks ago. It's just not something that you think about. And "shelter in place" was probably another phrase that you'd never used before. Now, as we're entering the first week of April, COVID-19 is affecting everybody's daily lives. So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and focusing on our real estate businesses? It varies state-by-state and even county by county. It varies by agent. Some people want to continue ad...
2020-04-0119 minIdeas for Real Estate Podcast16. 10 Real Estate Marketing Tips to Do Right NowThere's a lot of uncertainty about the future. But one thing I do know is that it's more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business. That's why for this week I've decided to repost my very first episode - "10 Tips to Kickoff Your Real Estate Marketing in 2020." It's full of actionable advice that you can put into practice THIS week. Foundations that are so important but sometimes lif...
2020-03-2430 minIdeas for Real Estate Podcast15. Get to the Point Already! 3 Rules for Real Estate MarketingYou only have a few seconds to catch people's attention. Maybe even less if they're scrolling away on social media. Once you have their attention, don't waste it! It can sometimes be difficult to accept, but here's some hard truth. The person who is most interested in our marketing...is ourselves. We can't assume that other people have the time or interest that we do. That's why it is so important to capture people's interests right away. So, on today's quick tip I'm covering "Get to the Point Already. 3 Rules for Real Estate Marketing."
2020-03-1612 minIdeas for Real Estate Podcast14. The 10 Elements of a Successful Real Estate Lead CaptureEp 14. The 10 Elements of a Successful Real Estate Lead Capture Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we're providing the other person. Not to mention how our strategies reflect our personal branding. Why would somebody who doesn't know you, want to trust you enough to give you their personal information? We have to keep in mind, at the other end of your real estate marketing, there is a real person and not just a number. So...
2020-03-0946 minIdeas for Real Estate Podcast13. How to Easily Write an Instagram Bio for REALTORS®You have 150 characters. And in those 150 characters, you have to get a lot done! You need to sum up who you are. What you do. What makes you interesting. How you provide value. Why somebody should care. Why they should click that follow button. And not only that, you need to take it one step further. You need to provide a call to action or lead magnet that entices and excites. Keeps them coming back for more! Don't forget to throw some emojis in there to make it fun, and be sure to represent your per...
2020-03-0214 minIdeas for Real Estate Podcast12. The Three Videos You Need to Do As a REALTOR®I believe that the best real estate marketing is a pathway to relationships. It's the crossroads of where your ideal customer and your unique brand meet. It's not about selling. It's about serving Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining. Unlike any other form of marketing for real estate, video represents you and your brand in a way a photo or words never could. When we think about relationship-based marketing, video i...
2020-02-2439 minIdeas for Real Estate Podcast11. Why Your Real Estate Marketing Isn't All About YouWhen we think about marketing ourselves and advertising our businesses, the conversation often turns to us. That's natural. As a real estate agent, you want your marketing to help you achieve your goals. Whether that's increasing the number of homes you sell, working in a new price range, or even targeting a new area, it's very tempting to have the voice of your real estate marketing be all about you. You might be saying, "I'm the best agent to work with in XYZ area" or "Why I can sell your home faster and for more money." ...
2020-02-1711 minIdeas for Real Estate Podcast10. The Best Instagram Planning Tools for REALTORS®Posting quality content consistently on Instagram for Real Estate can be a struggle. But it doesn't have to be! On today's quick tip, I'm covering my favorite tools and apps to not only plan out social media marketing for REALTORS but also to ensure that it looks good as well. You want to make sure what you're posting on social media is purposeful, engaging, and in line with your goals as a REALTOR. So, when potential customers see your post in their feeds, they stop and say awhile I'm covering: The tool I use to p...
2020-02-1014 minIdeas for Real Estate Podcast09. Three Reasons to Start a Real Estate BlogIf you're wondering if blogs are still relevant in 2020, I have one question for you - is google still relevant in 2020? Absolutely, yes! People are used to turning online to find the information they're searching for. And I bet, there's a lot of potential topics about Real Estate in your area you could be providing people! Blogging has the potential to engage new people, generate leads, grow your personal branding, and provide value - to you - for years to come. So, on today's episode, we're covering three reasons why you should start a real estate blog in 2020.
2020-02-0327 minIdeas for Real Estate PodcastEp 08. Strategic Instagram Hashtags for Real EstateLearn how to use the best real estate hashtags on Instagram for your social media marketing strategy as an agent or REALTOR. From how to research to creative opportunities, get your content seen by more homebuyers and sellers! Today, we're uncovering how a solid hashtag strategy can not only increase the exposure of your individual posts but lead to an increase in your following as well. We're covering: Why hashtags matter to real estate marketing on Instagram How to choose the right ones to get you seen by more potential customers How to r...
2020-01-2712 minIdeas for Real Estate Podcast07. What to Post on Social Media & Instagram for Real Estate AgentsToday's episode is for everyone who has ever struggled with what to post on social media. While social media for real estate marketing is an incredible tool, it can be overwhelming, and I've received several messages on Instagram lately echoing that same sentiment. April in Wisconsin said, "I'm struggling the most to come up with content to put on my social media platforms, especially since I don't have any listings or reviews right now." Crystal in Oregon is right there with her. She says, "I'm focusing on growing my business through social media. It's...
2020-01-2032 minIdeas for Real Estate Podcast06. Gaining a Following on Instagram & Social Media for REALTORS®Episode 06. Gaining a Following on Instagram & Social Media for REALTORS On today's quick tip we're diving into how to gain a following on social media, specifically, Instagram. The content covered today is designed to be a part of a successful marketing strategy for real estate agents. These tips will not only help you increase your numbers but also (and more importantly!) empower you to form more meaningful connections. You'll have a social media foundation that will help fuel your overall business by implementing these strategies in your social media marketing. To mak...
2020-01-1311 minIdeas for Real Estate Podcast05. How to Create a Real Estate Marketing PlanCreating a real estate marketing plan doesn't have to be a daunting task. It just needs to be a well-thought-out one. No matter your budget or your level of experience, your marketing plan is the chance for YOU to set yourself up for success. It doesn't matter what time of year it is or the season in your business. Everyone could use a solid marketing plan. In today's episode, we're going to explore the 10 essential steps to creating your marketing plan. I've created marketing plans with budgets that were hundreds of thousands of dollars for t...
2020-01-0639 minIdeas for Real Estate Podcast04. Overcoming The Fear of Video For Real Estate AgentsIs something holding you back from doing video in 2020? Would you love to do video but aren't sure of yourself? I get it. I felt the same way when I first started doing video. I'd think, why is my voice so weird? What is going on with my hands? Guys, I am a serious hand talker! Everybody has these thoughts, and eventually, I learned to stop getting in my own way. On today's quick tip, we're going to overcome the fear of doing videos for your real estate marketing with a few easy tip...
2019-12-3009 minIdeas for Real Estate Podcast03. How to Attract More Millennial HomebuyersReady to connect with more millennial homebuyers through your real estate marketing? I cover creating content that attracts, making your social media appealing, and how to demonstrate your level of service in a modern way. Today's Freebie: "30 Days of Social Media Ideas - Calendar" - https://ideasforrealestate.com/calendar Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com More Freebies: https://ideasforrealestate.com/freebies
2019-12-2348 minIdeas for Real Estate Podcast02. The Best Social Media Platform For Real Estate Agents?Hey, you're busy right? That's why I'm so excited to introduce quick tips. In today's episode, let's talk about how to choose the best social media platform to support your real estate marketing strategy. Today's Freebie: "30 Days of Social Media Ideas - Calendar" - https://ideasforrealestate.com/calendar Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com More Freebies: https://ideasforrealestate.com/freebies
2019-12-2010 minIdeas for Real Estate Podcast01. Ten Strategies to Jump-Start Your Real Estate MarketingIn today's podcast episode, we're covering "10 Tips to Kickoff Your Real Estate Marketing in 2020." These 10 tips will start your year off right by covering everything from engaging real estate agent bios and social media to online ad strategies and personal branding. Today's Freebie: "10 Step Checklist for Real Estate Marketing Success" - https://ideasforrealestate.com/checklist Connect with me, Heather Colby:Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com More Real Estate Marketing Cheat Sheets & Plans - https://ideasforrealestate.com/freebies
2019-12-1931 minIdeas for Real Estate Podcast00. Trailer - Welcome to Ideas for Real Estate Looking for modern marketing and business boosting strategies? Then I'm excited to welcome you to The Ideas for Real Estate Podcast. I'm your host, Heather Colby, entrepreneur, award-winning marketer, and your guide to what works. So, if you're motivated to reach those big goals and overcome your challenges, this show was made for you. I've been empowering agents and real estate companies to get results since my start in real estate in 2014 as a brokerage CMO. Today, as the owner of Ideas for Real Estate, I know first-hand what it takes to get savvy and creative to find success - as I...
2019-12-1801 min