Shows
Wine Marketing PodcastExtending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican WinerySeason 2: Episode 13In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he approaches wine marketing.We dig into the emotional side of wine and how powerful it can be when brands focus less on prestige and more on making people feel something. Dan also shares why platforms like Substack matter, how to make your wine brand more consumer-friendly, and why Massican leans into curiosity over convention.About Our Guest:Da...
2026-01-271h 08
Wine Marketing PodcastWhat Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel PairingsSeason 2: Episode 12In this episode of The Wine Marketing Podcast, I talk with Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, about the fine line between a clever wine collab and a cringe-worthy marketing ploy. We dig into a recent example involving a romantasy novella and a wine brand, and why it missed the mark for its intended audience.We also explore what authentic partnerships should look like, the importance of understanding your community, and what trends Erin is seeing across the industry as both a journalist and a DTC Symposium panel...
2026-01-0554 min
Wine Marketing PodcastWine Doesn’t Need to Be So Serious with Warner Boin of Confidence UncorkedSeason 2: Episode 11In this episode, I’m joined by Warner Boin of Confidence Uncorked, in which we talk about making wine education more fun and approachable without dumbing it down. We cover what Warner and fellow wine communicators wish wineries knew, including how to communicate complexity without infantilizing the people you’re talking to and why vulnerability and transparency are such powerful tools in wine marketing.We also dig into what wineries often get wrong when working with influencers and what makes a great collaboration. Warner shares actionable strategies for showing up online, building trust with y...
2025-12-241h 19
Wine Marketing PodcastBe Authentic & Do Cool Shit with Ed Feuchuk of Farm CollectiveSeason 2: Episode 10In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wine marketing. With nearly 20 years of experience and a portfolio that includes the wildly creative Tank Garage Winery, Ed shares success through taking risks, being authentic (in a non-douchey way), and building a brand that actually connects with people.We talk about how Tank built an engaged audience through TikTok during the pandemic and why they’ve committed to never making the same wine twice.We al...
2025-11-2654 min
Wine Marketing PodcastHolistic Wine Marketing with Jason Haas of Tablas CreekIn this episode of The Wine Marketing Podcast, I’m joined by Jason Haas, Partner and General Manager of Tablas Creek Vineyard in Paso Robles, California.Under Jason’s leadership, Tablas Creek has become a model for innovation in the wine industry—from their long-running blog and Instagram Live series, to the launch of a premium boxed wine and earning the country’s first Regenerative Organic Certification. But at the heart of it all is something deceptively simple: a strong company culture and a clear long-term vision.We talk about how marketing is built on trust an...
2025-11-0559 min
The Northern Wine Guy Podcast ShowWhat Bottle Is On Your Table, Tonight? Ep 24 Featuring Heather DaenitzSend us a textThis is a special episode!Heather Daenitz, as seen in Decanter this year, is the founder and photographer of Craft & Cluster. Having been in the wine industry for the last 13 years across cellars, tasting rooms, shipping departments and vineyards as well as having a degree in Viticulture from Oregon State. Heather then found her passion return with her love of photography.This is a podcast that shows there are even more avenues than ever before in the drinks industry and Heather is driving this forward. Listen to her latest...
2025-10-0637 min
Wine Marketing PodcastWhat Happens When Wine Nerds Throw a Conference?In this episode of the Wine Marketing Podcast, I’m joined by Barbara Gorder, Managing Partner of the DTC Wine Symposium, the nation’s premier conference dedicated to direct-to-consumer wine sales and marketing.We talk about what makes this event so unique and what’s in store for 2026 as the event continues its second year in Monterey, California.Barbara shares how the symposium has evolved to serve wineries of all sizes, especially family-owned and independent producers, and why ongoing education, networking, and advocacy are central to the mission. We also discuss how wine marketing is evolvi...
2025-09-1644 min
Wine Marketing PodcastWhy I Rebranded My Winery with Sonja Magdevski of Clementine Carter WinesIn this episode of the Wine Marketing Podcast, I’m joined by my friend Sonja Magdevski of Clementine Carter Wines to talk about her bold and deeply personal decision to rebrand from Casa Dumetz, a beloved Central Coast staple, to a new identity that feels more aligned with who she is today.Sonja shares the story behind that transition: why it was time for a change, how she approached the rebrand creatively and emotionally, and what it taught her about identity, storytelling, and community.We talk about how branding goes beyond a business decision, about ma...
2025-09-0347 min
Wine Marketing PodcastCan Your Winery Skip Social Media?In this solo episode of The Wine Marketing Podcast, I’m answering the wine marketing questions you’ve been asking. We cover things like whether social media is actually necessary for wineries and how to bridge the gap between your winemaking, hospitality, and marketing teams.We’ll talk about what matters most when your time and budget are limited, how to build sustainable social media habits, where SEO fits into your strategy, and what it really means to be “successful” without social media. I also share a few favorite winery examples and practical ways to create better alignment...
2025-07-1757 min
Wine Marketing PodcastCrafting Emotional Connections in Wine Marketing with Andrew Means of TransomIn this episode of the Wine Marketing Podcast, I’m joined by Andrew Means, CEO and Creative Director of Transom Design, to explore how wineries can use storytelling and emotion to build more resonant brands and long-term customer loyalty.Andrew shares why the best wine brands don’t just inform; they move people. We dig into why our brains remember feelings, not details, and how knowing that can help wineries create more memorable, emotionally anchored experiences.We also get into the importance of defining a brand’s core belief, how to approach rebranding without losing your i...
2025-06-2558 min
Wine Marketing PodcastMaking Awesome Winery Websites with Ivy Kehoe of Hardpour DesignsIn this episode of the Wine Marketing Podcast, Ivy Kehoe helps us understand what wineries often get wrong on their websites and how they can be improved to help you sell more wine online.We get into some of the common mistakes wineries make, like, poor homepage hierarchy, weak or missing calls-to-action, neglecting updates, and not aligning your homepage with current promotions. We also dig into the importance of designing your website around your customer journey, why your e-commerce shop should not live on a subdomain, what wineries can learn from non-wine brands (think: loyalty...
2025-06-031h 15
Wine Marketing PodcastWinery Emails that Don't Suck with Erica Walter of Email MavensSeason 2: Episode 3In this episode of the Wine Marketing Podcast, Erica Walter gives us the 30,000-foot view of Email Marketing for Wineries! We discuss the various types of emails wineries can send, the importance of maintaining a consistent cadence, and the critical role of welcome emails in engaging new subscribers. Erica shares creative strategies for lead generation and emphasizes the need for wineries to view their email list as a valuable asset that requires thoughtful management and engagement. We also get nerdy and explore innovative strategies for wineries to enhance their email marketing...
2025-05-0657 min
Wine Marketing PodcastSubscription Models vs Wine Clubs with Maggie Tillman of Alta Colina WinerySeason 2: Episode 2In this episode of the Wine Marketing Podcast, I speak with Maggie Tillman, co-owner of Alta Colina Winery, about Alta Colina’s new SIPscription service. We discuss the differences between subscription services and traditional wine clubs, their journey of launching the service, and the challenges faced in marketing and operational logistics. Our conversation highlights the importance of customer experience and the evolving landscape of wine sales. We delve into the intricacies of wine subscriptions, the challenges faced by wine clubs, and Maggie’s vision for a more inclusive wine culture. We discuss the impo...
2025-04-2137 min
Wine Marketing PodcastBrand Rehab with Likely Story StrategiesSeason 2: Episode 1In this episode of the Wine Marketing Podcast, Heather Daenitz speaks with Katy Rogers and Tamara Bingham from Likely Story Strategies about the importance of branding in the wine industry. We discuss how branding goes beyond just visual elements and encompasses every interaction a brand has with its consumers. Our conversation covers common mistakes wineries make in their branding efforts, the significance of consistency, and practical steps for conducting a brand audit and creating brand guidelines.This episode emphasizes the need for wineries to understand their unique differentiators and to document...
2025-04-071h 05
The Beginner Photography PodcastThe Secret to Capturing Authentic Branding Stories with Your Camera with Heather Daenitz#443 In today's episode of the podcast, you'll learn how to capture the essence of winemaking through branding photography with Heather Daenitz. Discover how she focuses on storytelling, adapts to unexpected situations, and translates her passion into a successful photography business.THE BIG IDEASAdapt to Unexpected Situations: Learn how to be flexible and creative when faced with unforeseen challenges during a photoshoot.Finding Your Niche: Understand the importance of identifying and pursuing a photography niche that aligns with your passion.Business Development: Gain insights into building a successful photography business tailored to a specific...
2024-02-011h 02
The Beginner Photography PodcastBest of the Year Pt 1 - Photo Lessons The Years Top Photographers#331 This year you downloaded the Beginner Photography Podcast more than 600,000 times! Thats more than 38 consecutive years of photo education!In this part 1 episode, I take the best lessons from the most downloaded interviews of the year and compile them into this mega photography education extravaganza! Photographers featured in this episode:Jason MatiasValerie JardinAve PildasLissa ChandlerGavin WadeHeather DaenitzPete SouzaWatch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisC...
2022-12-131h 09
Inside Julia's KitchenA Sneak Peek of Mattei’s TavernThis week on Inside Julia’s Kitchen, we’re sharing a live recording from a recent event held at Mattei’s Tavern in Los Olivos, and hosted by the Santa Barbara Culinary Experience. At this special sneak peek event, Todd Schulkin spoke to the food and beverage team behind the reopening of this historic inn and restaurant, including Executive Chef Rhoda Magbitang, Beverage Manager Rasmus Marquart, Director of Food and Beverage Ja Sean Hall, General Manager of the Tavern Christy Guzman, and General Manager Dave Elcon. Plus, each guest shares their own Julia Moment.Photo Courtesy of Heathe...
2022-11-2949 min
The Beginner Photography PodcastStorytelling From Grape to Glass with Heather Daenitz#298 Today we are chatting with Santa Ynez Valley winery photographer, Heather Daenitz. Heather is a self proclaimed story teller for wineries, a brand photographer for wineries. Today Heather shares why niching down saved her business, Why she shoots for time vs number of edited images, and how to tell a growing seasons long story.Resources:Santa Ynez Valley Winery Photographer Heather Daenitz websiteFollow Heather on InstagramJoin The Beginner Photography Podcast Facebook CommunityFree Lightroom Presets!Signup for CloudSpot for free! Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!
2022-04-191h 02
The Big Vin TheoryHeather Daenitz - Craft & ClusterWe speak with Heather Daenitz from Craft and Cluster, photography and social media consultant and podcast host https://www.craftandcluster.com/podcast/ . We ask how the wine trade can attract new customers? What metrics should branding and social media be judged on? How can you determine ROI from a social media campaign? What is the future of podcasting? And more...
2021-08-1055 min
Wine Marketing PodcastWhat Social Media Platform Should Your Winery Be On?By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social media marketing energy is best spent.On this episode we touch briefly on Facebook, TikTok, Twitter, and Clubhouse as well as Pinterest and YouTube and talk about why you would or would not want to put...
2021-07-0529 minWine Marketing PodcastWhat Social Media Platform Should Your Winery Be On?By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social media marketing energy is best spent.On this episode we touch briefly on Facebook, TikTok, Twitter, and Clubhouse as well as Pinterest and YouTube and talk about why you would or would not want to put...
2021-07-0529 min
Wine Marketing PodcastWhat Social Media Platform Should Your Winery Be On?By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social media marketing energy is best spent.On this episode we touch briefly on Facebook, TikTok, Twitter, and Clubhouse as well as Pinterest and YouTube and talk about why you would...
2021-07-0533 min
Wine Marketing PodcastThis Framework Makes Marketing Your Wine Easy w/ Christy KernYou've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome StoryBrand guide, Christy Kern onto the podcast to walk us through the seven-part framework that makes marketing easy.Christy Kern is a Business Made Simple & StoryBrand Certified Guide, who works with purpose-driven leaders to help them clarify their vision, sharpen their message, and find an effective strategy that enables them to do their unique work in the world. Connect w...
2021-06-2142 minWine Marketing PodcastThis Framework Makes Marketing Your Wine Easy w/ Christy KernYou've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome StoryBrand guide, Christy Kern onto the podcast to walk us through the seven-part framework that makes marketing easy.Christy Kern is a Business Made Simple & StoryBrand Certified Guide, who works with purpose-driven leaders to help them clarify their vision, sharpen their message, and find an effective strategy that enables them to do their unique work in the world. Connect w...
2021-06-2142 min
Wine Marketing PodcastIncorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha SommerToday I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often. But it's particularly timely as this month, we will be celebrating the 155th anniversary of Juneteenth. Alisha gives us a brief history of what Juneteenth is and talks about how to incorporated DEI messaging into your business intentionallyI also ask her if brands who haven't yet put in the work of incorporating this messaging i...
2021-06-1448 minWine Marketing PodcastIncorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha SommerToday I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often. But it's particularly timely as this month, we will be celebrating the 155th anniversary of Juneteenth. Alisha gives us a brief history of what Juneteenth is and talks about how to incorporated DEI messaging into your business intentionallyI also ask her if brands who haven't yet put in the work of incorporating this messaging i...
2021-06-1448 min
Wine Marketing PodcastHow to Identify Your Target AudienceYou've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once you do know them? Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of the podcast. Zoë is a Brand Strategist and Designer based in LA who serves women & BIPOC owned and run brands that prioritize sustainability. As with many of my new friends, I met...
2021-06-0736 minWine Marketing PodcastHow to Identify Your Target AudienceYou've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once you do know them? Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of the podcast. Zoë is a Brand Strategist and Designer based in LA who serves women & BIPOC owned and run brands that prioritize sustainability. As with many of my new friends, I met...
2021-06-0736 min
Wine Marketing PodcastMarketing Your Wine, Post-Pandemic w/ Chelsea BossAs restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via your email list, your e-commerce platform(s), and in retail. We also touch on what o...
2021-05-311h 26Wine Marketing PodcastMarketing Your Wine, Post-Pandemic w/ Chelsea BossAs restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via your email list, your e-commerce platform(s), and in retail. We also touch on what o...
2021-05-311h 26
Wine Marketing PodcastHow to Plan A Month of ContentOne of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first place.Before they come to me, I see one of two things happening: they either posting something on the fly (which rarely delivers results or meets their marketing goals) or they don't post anything at all (which DEFINITELY doesn't deliver results of help meet their marketing needs).I was there once too, but then I...
2021-05-0314 minWine Marketing PodcastHow to Plan A Month of ContentOne of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first place.Before they come to me, I see one of two things happening: they either posting something on the fly (which rarely delivers results or meets their marketing goals) or they don't post anything at all (which DEFINITELY doesn't deliver results of help meet their marketing needs).I was there once too, but then I...
2021-05-0314 min
Wine Marketing PodcastWhy going Viral is NOT a StrategyI am currently recovering from getting my second Covid-19 vaccine and though I am extremely excited about it, it really knocked me on my ass. So, in an effort to preserve my energy, and work smarter not harder, I have decided to pull some audio from one of my more popular Instagram Lives I did back in March.Appropriately enough, in this live, we talked about why "going viral" is not a strategy, and what you can do to grow in a more sustainable and predictable way in the future.If you would like to...
2021-04-2621 minWine Marketing PodcastWhy going Viral is NOT a StrategyI am currently recovering from getting my second Covid-19 vaccine and though I am extremely excited about it, it really knocked me on my ass. So, in an effort to preserve my energy, and work smarter not harder, I have decided to pull some audio from one of my more popular Instagram Lives I did back in March.Appropriately enough, in this live, we talked about why "going viral" is not a strategy, and what you can do to grow in a more sustainable and predictable way in the future.If you would like to...
2021-04-2621 min
Wine Marketing PodcastNot Your Average Wine Influencers w/ Winery ReflectionsNathan and Courtney Marton (known as Winery Reflections on Instagram) don't consider themselves "wine influencers" in the traditional sense. In fact, they consider themselves more along the lines of wine writers, penning thoughtful tasting notes and reviews and interesting wines crafted by unique wineries across the globe. In today's interview, I talk with them not only about what wineries can and should expect from influencer partnerships but also how burgeoning wine influencers/communicators/writers (whatever you want to call them) can give value to the wineries they are serving.Connect with Courtney & Nathan:Instagram...
2021-04-1933 minWine Marketing PodcastNot Your Average Wine Influencers w/ Winery ReflectionsNathan and Courtney Marton (known as Winery Reflections on Instagram) don't consider themselves "wine influencers" in the traditional sense. In fact, they consider themselves more along the lines of wine writers, penning thoughtful tasting notes and reviews and interesting wines crafted by unique wineries across the globe. In today's interview, I talk with them not only about what wineries can and should expect from influencer partnerships but also how burgeoning wine influencers/communicators/writers (whatever you want to call them) can give value to the wineries they are serving.Connect with Courtney & Nathan:Instagram...
2021-04-1933 min
Wine Marketing PodcastEverything You Need to Know About Wine Branding w/ Offset PartnersToday I was joined by guest co-hose Chelsea Boss of SeaBoss Marketing a chat all about wine branding! We interviewed Lindsay Regan and Byron Hoffman of Offset Partners, a brand design and technology company serving the wine industry all about what branding even is, how it's different from marketing, and how to discover your own brand's identity. Important linksOffset Partners Website: https://offsetpartners.com/Offset Partners Instagram: @offsetpartnersConnect with Chelsea boss of Seaboss Marketing on Instagram: @seabossmarketingConnect with Heather Daenitz of Craft & Cluster on Instagram: @craftandcluster
2021-04-121h 03Wine Marketing PodcastEverything You Need to Know About Wine Branding w/ Offset PartnersToday I was joined by guest co-hose Chelsea Boss of SeaBoss Marketing a chat all about wine branding! We interviewed Lindsay Regan and Byron Hoffman of Offset Partners, a brand design and technology company serving the wine industry all about what branding even is, how it's different from marketing, and how to discover your own brand's identity. Important linksOffset Partners Website: https://offsetpartners.com/Offset Partners Instagram: @offsetpartnersConnect with Chelsea boss of Seaboss Marketing on Instagram: @seabossmarketingConnect with Heather Daenitz of Craft & Cluster on Instagram: @craftandcluster
2021-04-121h 03
Wine Marketing PodcastMeasuring Your Success on InstagramAt the start of every good marketing strategy is a goal or goals that you are reaching towards. But how do you know if the content you're putting out is actually helping you meet those goals?Today we talk about how you can use Instagram Insights and Analytics to determine whether or not your content is working for you OR if you're going to need to course correct!Resources mentioned in this episode:Instagram Insights Tracking Tool:www.craftandcluster.com/016PlannThat Instagram PlannerFollow me on Instagram @craftandcluster
2021-04-0510 minWine Marketing PodcastMeasuring Your Success on InstagramAt the start of every good marketing strategy is a goal or goals that you are reaching towards. But how do you know if the content you're putting out is actually helping you meet those goals?Today we talk about how you can use Instagram Insights and Analytics to determine whether or not your content is working for you OR if you're going to need to course correct!Resources mentioned in this episode:Instagram Insights Tracking Tool:www.craftandcluster.com/016PlannThat Instagram PlannerFollow me on Instagram @craftandcluster
2021-04-0510 min
Wine Marketing PodcastHow to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard TeamAs we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channe...
2021-03-2935 minWine Marketing PodcastHow to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard TeamAs we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channe...
2021-03-2935 min
Wine Marketing PodcastWhat is Content Photography & Marketing? w/ Nathaniel CrawfordIn today’s episode, I talk with Nathaniel Crawford who is a Chicago-based commercial food, portrait & lifestyle photographer, learned home baker, and a person who stutters. He has worked with numerous brands like Aberlour Scotch Whiskey, Aunt Millie's Bread, and Godiva Chocolate!I started following Nathaniel on Instagram last year, finding his food photos engaging and evocative. We began talking regularly in the DMs about photography and marketing as they relate to the food and beverage industries and our conversations were so good that I knew I had to have him on the podcast!In fac...
2021-03-2247 minWine Marketing PodcastWhat is Content Photography & Marketing? w/ Nathaniel CrawfordIn today’s episode, I talk with Nathaniel Crawford who is a Chicago-based commercial food, portrait & lifestyle photographer, learned home baker, and a person who stutters. He has worked with numerous brands like Aberlour Scotch Whiskey, Aunt Millie's Bread, and Godiva Chocolate!I started following Nathaniel on Instagram last year, finding his food photos engaging and evocative. We began talking regularly in the DMs about photography and marketing as they relate to the food and beverage industries and our conversations were so good that I knew I had to have him on the podcast!In fac...
2021-03-2247 min
Sustainable WinegrowingHow to Tell Your Story on InstagramThe 2020 pandemic showed many brands how social media can be an important means of communication. Heather Daenitz of Craft & Cluster helps wines brands tell their grape to glass story with photography and social media. Keeping up with latest trends and algorithms can be challenging. At the end of the day, Instagram wants to keep people on the platform as long as possible. If you have good content the algorithm will show your posts to more people, benefiting both your brand awareness and Instagram. A few years ago, a common tactic was to post multiple times a day. Today, it...
2021-03-1825 min
Wine Marketing PodcastWhy Company Culture Matters w/ Ian Consoli of Tablas Creek VineyardIf you're looking for a wine brand that absolutely crushes it on social media, look no further than Tablas Creek Vineyard!On today's episode of the Craft & Cluster Podcast, I talked with Ian Consoli, the marketing director for Tablas Creek, one of my absolute favorite wineries on the central coast. In this conversation, Ian and I talk about the importance of listening to your audience and how a good company culture is crucial to the success of any business. Indeed, much of our conversation centers around how Tablas Creek’s successful marketing efforts are due in l...
2021-03-151h 06Wine Marketing PodcastWhy Company Culture Matters w/ Ian Consoli of Tablas Creek VineyardIf you're looking for a wine brand that absolutely crushes it on social media, look no further than Tablas Creek Vineyard!On today's episode of the Craft & Cluster Podcast, I talked with Ian Consoli, the marketing director for Tablas Creek, one of my absolute favorite wineries on the central coast. In this conversation, Ian and I talk about the importance of listening to your audience and how a good company culture is crucial to the success of any business. Indeed, much of our conversation centers around how Tablas Creek’s successful marketing efforts are due in l...
2021-03-151h 06
Wine Marketing PodcastConnecting on Clubhouse w/ Renée SferazzaIn about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clubhouse is a new social media platform that uses the power of voice as a means of connecting people far and wide. It was on Clubhouse that I connected with the amazing wine communicator, Renée Sferrazza, known as @wine.by.renee on Instagram. Renée is a Certified Sommelier with the Court of Master Sommeliers; she’s also a writer, communicator, consultant, and host who is breaking down the world into simple sips...
2021-03-0846 minWine Marketing PodcastConnecting on Clubhouse w/ Renée SferazzaIn about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clubhouse is a new social media platform that uses the power of voice as a means of connecting people far and wide. It was on Clubhouse that I connected with the amazing wine communicator, Renée Sferrazza, known as @wine.by.renee on Instagram. Renée is a Certified Sommelier with the Court of Master Sommeliers; she’s also a writer, communicator, consultant, and host who is breaking down the world into simple sips...
2021-03-0846 min
CONSUMED with Jaime LewisHeather Daenitz, founder and podcaster, Craft & Cluster, Orcutt, CaliforniaHow we talk and think about wine — and who makes it — is a subject that Heather Daenitz thinks about a lot. She is the founder of Craft & Cluster, a photography and social media consulting business located in Santa Barbara County. Heather worked for 10 years in the wine industry doing everything from tech-y jobs like compliance and pest management to working harvest, pouring in the tasting room, to managing social media accounts. Today, she has her own business helping wineries tell their story through photography and social media, as well as a blog and podcast about wine marketing called The Craf...
2021-03-0156 min
Wine Marketing Podcast3 Ways to Generate Content IdeasOne of the biggest complaints people have about marketing is not knowing what to post on social media or what content will perform well in emails, so today I am sharing three strategies I use to generate ideas for content on the regular. RESOURCESI am hosting a webinar on March 2, 2021 at 5pm PST where I will help you plan your content for the month of March!Head to www.craftandcluster.com/webinar to register!Disclaimer: The information contained on this podcast a...
2021-03-0109 minWine Marketing Podcast3 Ways to Generate Content IdeasOne of the biggest complaints people have about marketing is not knowing what to post on social media or what content will perform well in emails, so today I am sharing three strategies I use to generate ideas for content on the regular. RESOURCESI am hosting a webinar on March 2, 2021 at 5pm PST where I will help you plan your content for the month of March!Head to www.craftandcluster.com/webinar to register!Disclaimer: The information contained on this podcast a...
2021-03-0109 min
Wine Marketing PodcastDoes Your Email Marketing Suck? w/ Chelsea BossChelsea Boss of SeaBoss Marketing is back for another episode of the Craft & Cluster Podcast, this time to help you decide if your email marketing sucks! The good news is, if it does, she is here to clear that shit up for you. In this episode, we talk about how the "spray & pray method" of emailing your entire list without segmenting is bad news bears and we give you a few actionable strategies to help you improve your email marketing strategy this week!To get on the waitlist for Chelsea's Wine Email Ma...
2021-02-221h 02Wine Marketing PodcastDoes Your Email Marketing Suck? w/ Chelsea BossChelsea Boss of SeaBoss Marketing is back for another episode of the Craft & Cluster Podcast, this time to help you decide if your email marketing sucks! The good news is, if it does, she is here to clear that shit up for you. In this episode, we talk about how the "spray & pray method" of emailing your entire list without segmenting is bad news bears and we give you a few actionable strategies to help you improve your email marketing strategy this week!To get on the waitlist for Chelsea's Wine Email Ma...
2021-02-221h 02
Wine Marketing PodcastUsing the Power of Story to Sell Your Wine OnlineToday we are talking all about how to use the power of storytelling to sell your wine online!Articles, Books, and Resources Mentioned in this Episode:The Science of Storytelling: Why We Love Stories by Joshua VanDeBrakeBuilding a StoryBrand: Clarify Your Message So Customers Listen by Donald MillerThe Seven Basic Plots: Why We Tell Stories by Christopher BookerIf you found it super valuable be sure to rate and review it and spread the love by screenshotting, sharing, and tagging @craftandcluster on Instagram. And to make sure you never miss an episode, be su...
2021-02-1511 minWine Marketing PodcastUsing the Power of Story to Sell Your Wine OnlineToday we are talking all about how to use the power of storytelling to sell your wine online!Articles, Books, and Resources Mentioned in this Episode:The Science of Storytelling: Why We Love Stories by Joshua VanDeBrakeBuilding a StoryBrand: Clarify Your Message So Customers Listen by Donald MillerThe Seven Basic Plots: Why We Tell Stories by Christopher BookerIf you found it super valuable be sure to rate and review it and spread the love by screenshotting, sharing, and tagging @craftandcluster on Instagram. And to make sure you never miss an episode, be su...
2021-02-1511 min
Wine Marketing PodcastHow to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian SimasIn today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counsel to alcohol beverage and agribusiness industry stakeholders, with emphasis on industry commercial and real estate transactions, mergers & acquisitions, and alcohol beverage licensing / trade compliance.In addition to his practice, Brian is a Professor in the Wine and Viticulture Department at Cal Poly San Luis Obispo where he teaches an upper-division course in wine law and compliance. Brian previously taught wine law and compliance as an Adjunct Professor of Law at Pepperdine University School of La...
2021-02-081h 15Wine Marketing PodcastHow to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian SimasIn today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counsel to alcohol beverage and agribusiness industry stakeholders, with emphasis on industry commercial and real estate transactions, mergers & acquisitions, and alcohol beverage licensing / trade compliance.In addition to his practice, Brian is a Professor in the Wine and Viticulture Department at Cal Poly San Luis Obispo where he teaches an upper-division course in wine law and compliance. Brian previously taught wine law and compliance as an Adjunct Professor of Law at Pepperdine University School of La...
2021-02-081h 15
Wine Marketing PodcastIt's my 2 Year Anniversary!Today’s episode is very special as I am currently celebrating my two year anniversary of being in business! So I thought it would be fun to take questions from you on Instagram about what I’ve learned in the last two years of running a wine photography & social media marketing business!The questions I got from you all were really deep and great for me to think about and share:What’s your why?What were your biggest wins and lessons learned in these two years?How are you setting goals for the future of Craft...
2021-02-0116 minWine Marketing PodcastIt's my 2 Year Anniversary!Today’s episode is very special as I am currently celebrating my two year anniversary of being in business! So I thought it would be fun to take questions from you on Instagram about what I’ve learned in the last two years of running a wine photography & social media marketing business!The questions I got from you all were really deep and great for me to think about and share:What’s your why?What were your biggest wins and lessons learned in these two years?How are you setting goals for the future of Craft...
2021-02-0116 min
Wine Marketing PodcastMarketing Wine to Millennials & Gen Z w/ Simonne MitchelsonWe have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year. Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated.Resources mentioned in this episode:Wine Enthusiast Article: Millennials and Gen Z Could Save the...
2021-01-2559 minWine Marketing PodcastMarketing Wine to Millennials & Gen Z w/ Simonne MitchelsonWe have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year. Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated.Resources mentioned in this episode:Wine Enthusiast Article: Millennials and Gen Z Could Save the...
2021-01-2559 min
Wine Marketing PodcastWhat Wine Brands Should Post on InstagramIn today’s episode, we talk about why people follow wine brands on Instagram, why they unfollow, and what types of content people want to see more or less of.See full show notes at https://www.craftandcluster.com/005Mentioned in this episode:Amber LeBeau of the Spit Bucket Blog's articles:"Stop Scaring the Newbies""Why do Wineries Instagrams Such So Much?"Get on the waitlist for the Instagram Field Guide course by visiting the link below:...
2021-01-1816 minWine Marketing PodcastWhat Wine Brands Should Post on InstagramIn today’s episode, we talk about why people follow wine brands on Instagram, why they unfollow, and what types of content people want to see more or less of.See full show notes at https://www.craftandcluster.com/005Mentioned in this episode:Amber LeBeau of the Spit Bucket Blog's articles:"Stop Scaring the Newbies""Why do Wineries Instagrams Such So Much?"Get on the waitlist for the Instagram Field Guide course by visiting the link below:...
2021-01-1816 min
Wine Marketing PodcastHow to Serve Before You SellWelcome to Episode 4 of the Craft & Cluster podcast!In today’s episode, we will talk about the importance of serving your audience before you sell to them.If I’ve learned anything from 2020, it’s that nurturing one’s audience is of the utmost importance, especially in times of crisis.In the wake of the announcement that we were to shelter in place in March of last year, I received dozens of emails and social media communications from companies I hadn’t heard from in months (and in some cases, YEARS) all of a sudden ask...
2021-01-1113 minWine Marketing PodcastHow to Serve Before You SellWelcome to Episode 4 of the Craft & Cluster podcast!In today’s episode, we will talk about the importance of serving your audience before you sell to them.If I’ve learned anything from 2020, it’s that nurturing one’s audience is of the utmost importance, especially in times of crisis.In the wake of the announcement that we were to shelter in place in March of last year, I received dozens of emails and social media communications from companies I hadn’t heard from in months (and in some cases, YEARS) all of a sudden ask...
2021-01-1113 min
Wine Marketing Podcast5 Things to STOP Doing on InstagramIn today’s episode, we are talking about what NOT to do on Instagram and what TO do instead!As a social media manager, nothing is more frustrating to me than seeing brands I love making easily avoidable mistakes on Instagram.Back in August 2020, I had finally had enough and decided to go live on Instagram to talk about all of the things I wish brands would stop doing on Instagram and what I suggest they do instead. It remains one of my most popular Instagram lives to date, so today I wanted to...
2021-01-0413 minWine Marketing Podcast5 Things to STOP Doing on InstagramIn today’s episode, we are talking about what NOT to do on Instagram and what TO do instead!As a social media manager, nothing is more frustrating to me than seeing brands I love making easily avoidable mistakes on Instagram.Back in August 2020, I had finally had enough and decided to go live on Instagram to talk about all of the things I wish brands would stop doing on Instagram and what I suggest they do instead. It remains one of my most popular Instagram lives to date, so today I wanted to...
2021-01-0413 min
Wine Marketing PodcastMapping Out Your Marketing Strategy & Content Calendar for the YearIn today’s episode, we welcome my friend Chelsea Boss of SeaBoss Marketing, who will be a regular contributor to the podcast! Chelsea & I will be outlining 5 steps to plan your entire marketing strategy and then show you how to build out your content calendar for the year, so you can put your content creation on cruise control each month.GET YOUR FREE MARKETING STRATEGY WORKBOOK HEREThe five steps to plan out your Marketing Strategy are:Step One: Define your mission statementStep Two: Comp...
2020-12-281h 00Wine Marketing PodcastMapping Out Your Marketing Strategy & Content Calendar for the YearIn today’s episode, we welcome my friend Chelsea Boss of SeaBoss Marketing, who will be a regular contributor to the podcast! Chelsea & I will be outlining 5 steps to plan your entire marketing strategy and then show you how to build out your content calendar for the year, so you can put your content creation on cruise control each month.GET YOUR FREE MARKETING STRATEGY WORKBOOK HEREThe five steps to plan out your Marketing Strategy are:Step One: Define your mission statementStep Two: Comp...
2020-12-281h 00
Wine Marketing PodcastHow to Get Started on InstagramWe are starting from the ground up today and talking about how to get going with marketing your business on Instagram!I had no idea what I was doing when I first started marketing on social media, but I did know that I needed to have a strategy.Today, we are going to go over the steps I took to create and build up my first two wine brand accounts, as well as a few tips I’ve picked up in my four years of marketing wine on Instagram. Here they are:Kno...
2020-12-2121 minWine Marketing PodcastHow to Get Started on InstagramWe are starting from the ground up today and talking about how to get going with marketing your business on Instagram!I had no idea what I was doing when I first started marketing on social media, but I did know that I needed to have a strategy.Today, we are going to go over the steps I took to create and build up my first two wine brand accounts, as well as a few tips I’ve picked up in my four years of marketing wine on Instagram. Here they are:Kno...
2020-12-2121 min
Wine Marketing PodcastTrailer | Craft & ClusterWelcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz!I am the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country.I help wineries tell the true stories behind their brands with beautiful photos & social media marketing.I’ve worked in the wine industry for many years in tasting rooms, cellars, & vineyards; so I know exactly what it takes to get your wine from grape to glass.On this podcast, we are going to...
2020-12-1502 minWine Marketing PodcastTrailer | Craft & ClusterWelcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz!I am the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country.I help wineries tell the true stories behind their brands with beautiful photos & social media marketing.I’ve worked in the wine industry for many years in tasting rooms, cellars, & vineyards; so I know exactly what it takes to get your wine from grape to glass.On this podcast, we are going to...
2020-12-1502 minCONSUMED with Jaime LewisSimonne Mitchelson, winemaker and activist, Los OlivosSouth Africa native Simonne Mitchelson has lived all over the globe, and got her start in wine when she worked harvest on Waiheke Island in New Zealand for Stonyridge Vineyard. Since then, she’s had her hand in several vintages all over the world, most recently in Lompoc. At the time of this interview, she had just taken a job with Tin City Cider, opening their new tasting room in Los Olivos, California. Simonne is passionate about bringing other Black and Indigenous people of color along in the wine industry; she and guest host Justin Trabue recently wrote a le...
2020-09-1556 min
Cru | A Wine Industry PodcastHow to Visually Tell Your Story with Heather DaenitzHeather Daenitz is the founder and photographer of Craft & Cluster, a photography and social media consulting company focusing on brands in the wine and beer industries! It was while working for a vineyard management company in Santa Barbara County that Heather rediscovered her love of photography and found a previously unknown interest in social media management. She was asked to start an Instagram account to showcase the practices of the company and decided that if she was going to do this social media thing, she was going to do it right; opting to only post high quality, or...
2020-05-041h 01
Sustainable WinegrowingJeff NewtonJeff Newton President and CEO, Costal Vineyard Care Associates discusses his career, the history and future of the Santa Ynez American Viticultural Area. Topics include how he got into farming, why he chose wine grapes, and changes he's seen in the Santa Ynez Valley AVA over the years. References: Coastal Vineyard Care Associates Founding Father: Jeff Newton | Interview with Heather Daenitz Grower Interview Jeff Newton | Interview with Laurie Daniel Jeff Newton's Bio Winegrowing Areas of Santa Barbara County Get More Subscribe on Google Play, iHeartRADIO, iTunes, Spotify, Stitcher, TuneIn, or wherever you listen...
2019-05-1636 min