Heather Leith - Podcast Details

Shows

A Pod of Wings and FilthBloodguard by Cecy RobsonEpisode 5: Bloodguard by Cecy RobsonIn this episode of A Pod of Wings and Filth, we kick off our next buddy read with Bloodguard by Cecy Robson—a brutal, high-stakes fantasy full of blood-soaked arenas, deadly secrets, and dangerous alliances.We dive into the story of Leith of Grey, a gladiator fighting for redemption in the gladiator pits of the Kingdom of Arrow. When a cunning elven princess named Maeve offers him a shot at freedom—and a royal crown—he’s thrust into a deadly game where trust is a liability, love is a battlefield, and survival...2025-07-011h 05

Growth Machine Marketing PodcastThe Creator Economy: When Content Is the Business We usually talk about content as a marketing tactic to grow a business. But what if content is the business? This week, we’re diving into the world of creators with Gil Kruger. Gil is the founder of Best Regards Media, a talent management and production company that represents some of the best narrative storytellers on social media. We talk about: What the Creator Economy actually is How creators make money through brand deals and partnerships The difference between an influencer and a creator (and why it matters) Metrics tha...2025-06-131h 13

Growth Machine Marketing PodcastPaid Ads, Social Media, and SEOWhen is a social strategy the right way to go and when is SEO the right way? We’re joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches. We dive into: When we each recommend our clients DON’T use our services Tips for SEO best practices on social media The best ways to use paid ads and social content for lead generation Ashley’s unconventional journey to owning an agency How much you should spend on ads What ROI you can ex...2025-05-301h 04

Growth Machine Marketing PodcastBuilding An Audience By Saying The Quiet Part Out LoudWhat happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a content creator who built a deeply resonant platform by talking candidly about motherhood, mental load, and the invisible work so many women carry. Paige shares how she unintentionally grew her following, and how she balances authenticity, boundaries, and burnout as a creator. In this episode, we talk about: How Paige grew her platform through authentic content Why “mental load” content resonates so deeply The impor...2025-05-161h 18

Growth Machine Marketing PodcastWelcome to The Content LabWe're not going anywhere... but our name is. After years as the Growth Machine Marketing Podcast, we're rebranding to something that better reflects what this show has become: a space to explore how real people use content to build meaningful brands. In this short episode, you'll hear why the change felt necessary, what you can expect going forward, and why we're so excited about the future of The Content Lab. Thanks for being here! Links: #42 Lessons From a Merger #46 Lessons From a Merger Pt 2: The Buyer Side MBE Group:2025-05-0201 min

Adoption: The Making of Me. An Oral History of Adoptee StoriesHeather: A Longing Led to SearchingHeather G. Marshall is an adoptee, author, speaker, and workshop facilitator. Her TED talk, “Letting Go of Expectations,” centers around her adoption and reunion. Her second novel, When the Ocean Flies, released in February 2024 (Vine Leaves Press). The novel is an adoptee-focused exploration of love and longing, of identity and belonging, and of healing from trauma. Heather was born in Leith, Scotland, in 1967, relinquished at birth, sent to foster care, and subsequently adopted in Scotland. She has been in reunion with her mother for twenty years, and was in reunion with her father for the last six years of his...2025-04-291h 15

Growth Machine Marketing Podcast#46 Lessons From a Merger Pt. 2: The Buyer SideFrank Buscemi and Tom Eisbrenner from MBE Group share their POV of the acquisition of Growth Machine. We talk about how the merger process went on their end of things as the buyers, covering: Why they wanted to buy us How they chose Growth Machine Their biggest fears in the buyout process What they learned merging our two companies Advice for business owners looking to acquire a company Show Notes (1:35) You’ve heard the acquisition story from the Growth Machine side, but this time, hear it from the MBE Group side. (1:57) Me...2025-04-1857 min

Growth Machine Marketing Podcast#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your CompanyIt’s Q&A time! Nora and Heather tackle listener questions, including: How do you build a better content strategy when your current content is suffering? Should I be optimizing for Google Gemini, Perplexity, and other AI tools? I have a limited budget and want to do SEO, paid ads, and social media, but can’t afford all of them. Where is the best place to start? If you plan to sell in the future, what should you be doing now to prepare and put your agency in an attractive position to be acquired? What is the best less...2025-03-1442 min

Growth Machine Marketing Podcast#44 How to Make Sure Your Content Agency Doesn’t Fire YouWant to make sure your content agency doesn’t fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might be setting yourself up for failure. From choosing the right CMS to nailing your brand voice, we’re covering everything that makes content agencies want to keep working with you for a long time. Show Notes: (1:04) So you've decided to hire a content agency. That's great! In this episode, we're giving our tips on what you can do to build a lasting part...2025-02-2853 min

Growth Machine Marketing Podcast#43 Setting Yourself Apart and Getting Hired as a Freelance WriterAs our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers who get disqualified before she’s even opened their portfolio. She’s sharing all her tips and answering new freelancers’ questions in this advice-packed episode. You’ll walk away knowing how to structure an application to a freelance writing job and how to communicate your eagerness without looking too desperate. In this episode: Advice from working freelance writers How to s...2025-02-1454 min

Growth Machine Marketing Podcast#42 Lessons From a MergerWe’re being acquired, and we’re spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through the acquisition process, and what she learned along the way. Show Notes: (1:02) Big news at Growth Machine! We will share our experience and takeaways for you out there who may be going through or are considering an acquisition. (2:11) Nora talks us through the process of being acquired and how long it took. ...2025-01-311h 01

Growth Machine Marketing Podcast#41 How Do You Become a LinkedInfluencer?Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some degree of success building up a LinkedIn network and getting more followers. We share what worked, what miserably failed, and our pleasant surprises in navigating the cringey waters of LinkedIn. Show Notes: (1:01) You guessed if from the title… today we’re talking about our journeys on LinkedIn! (2:20) Lindsay kicks us off by sharing why she began using LinkedIn a ye...2025-01-241h 03

Growth Machine Marketing Podcast#40 Our Own Blog Used to Suck Welcome back to the Growth Machine Marketing Podcast! In this episode, we’re peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic asset. It’s a story of starting from scratch, building a strategy, and practicing what we preach. You’ll hear from our Senior Director of Client Strategy, Leilani, on how she spearheaded our blog’s overhaul. Plus, we're dropping the deets on the tangible results we’ve achieved—from ranking competitive keywords to increasing our blog's traffic by 65%—and how we’re keeping the momentum going.2025-01-0331 min

Growth Machine Marketing Podcast#39 Why AI Checkers Don’t Work: A Content Agency’s POVThe Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately. Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring? We chat about: The accuracy of AI checkers Why human-generated content remains the best investment Which types of tasks AI can be useful in And much more! Show Notes: (0:55...2024-12-1353 min

Nuacht Mhall28 Meán Fómhair 2024 (Baile Átha Cliath)Nuacht Mhall. Príomhscéalta na seachtaine, léite go mall. * Inniu an 28ú de mhí Mheán Fómhair. Is mise Liam Ó Brádaigh. Tá córas cúram sláinte na Liobáine i ngéarchéim dar le hAire Sláinte na Liobáine, Dr Firass Abiad. Dúirt an Dochtúir Abiad gur maraíodh níos mó ná 40 oibrí cúram sláinte in “ionsaithe spriocdhírithe” an tseachtain seo, agus go bhfuil otharcharranna “dírithe ag míleata Iosrael agus iad ag déanamh a gcuid oibre”. Deir Benjamin Netanyahu nach gcuirfidh Iosrael...2024-09-2804 min $Thriving Adoptees - Let\'s Thrive$ Thriving Adoptees - Let's ThrivePeace With Heather G MarshallDo you yearn for more peace? Listen in as we dive into the profound place underneath our trauma. The place we feel at home and at peace.At some level, often unconscious, many of us believe that a good reunion will make us whole again. But that reunion might not even happen. And even if it does, we haven't got a clue how well it will go. So where's the hope given all the unknowns? How best should we navigate the process? Adoptee Heather shares her what she's learned from her own reunion and coaching fellow adoptees o...2024-04-0348 min

Church Girls Gone BadDeconstruction Update: Atheism, Spirituality & Finding MeaningDo we still believe in God? Let's chat: losing belief, spiritual encounters, and leaving the church "just to sin"! Emily introduces the new co-host of CGGB and former guest, Heather Leith. We talk about where we've been since the listeners last heard from us and spill the tea on why Lauren is no longer hosting.Heather comes out as an atheist! She explains how she went from identifying as a progressive Christian back in Season 1 to now being a big, bad ex-Christian. She discusses how digging into her faith caused it to fall apart and where she...2024-03-111h 54 $Thriving Adoptees - Let\'s Thrive$ Thriving Adoptees - Let's ThriveHealing & Reunion With Heather G MarshallAt some level, often unconscious, many of us believe that a good reunion will make us whole again. But that reunion might not even happen. And even if it does, we haven't got a clue how well it will go. So where's the hope given all the unknowns? How best should we navigate the process? Adoptee Heather shares her what she's learned from her own reunion and coaching fellow adoptees on their own journeys.Heather G. Marshall was born in Leith, Scotland and grew up in Kilmarnock. From there, she emigrated to Kinsale, Ireland with her family b...2023-07-2454 min

Don’t Miss The Full Audiobook Everyone Is Talking About — So Immersive!Ecstasy: Three Tales of Chemical Romance by Irvine WelshPlease visithttps://thebookvoice.com/podcasts/1/audiobook/550266to listen full audiobooks. Title: Ecstasy: Three Tales of Chemical Romance Author: Irvine Welsh Narrator: Tam Dean Burn Burn Format: Unabridged Audiobook Length: 9 hours 56 minutes Release date: February 24, 2022 Genres: Short Stories Publisher's Summary: Brought to you by Penguin. Rebecca Navarro, best-selling authoress of Regency romances, suffers a paralysing stroke. Assisted by her nurse, Rebecca plans her revenge on her unfaithful husband. But will Freddy Royle, hospital trustee, celebrity and necrophiliac, thwart those plans? Dave Thornton, soccer thug, has lost his heart to flawed beauty Samantha Worthington. Together they go in search of the man...2022-02-249h 56

Absorb This Sensational Full Audiobook — Perfect In The Car.Ecstasy: Three Tales of Chemical Romance by Irvine WelshPlease visithttps://thebookvoice.com/podcasts/1/audiobook/550266to listen full audiobooks. Title: Ecstasy: Three Tales of Chemical Romance Author: Irvine Welsh Narrator: Tam Dean Burn Burn Format: Unabridged Audiobook Length: 9 hours 56 minutes Release date: February 24, 2022 Genres: Modern Publisher's Summary: Brought to you by Penguin. Rebecca Navarro, best-selling authoress of Regency romances, suffers a paralysing stroke. Assisted by her nurse, Rebecca plans her revenge on her unfaithful husband. But will Freddy Royle, hospital trustee, celebrity and necrophiliac, thwart those plans? Dave Thornton, soccer thug, has lost his heart to flawed beauty Samantha Worthington. Together they go in search of the man who...2022-02-249h 56

Listen, Relax and Enjoy the Wonders of Full AudiobookEcstasy: Three Tales of Chemical Romance Audiobook by Irvine WelshListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 550266 Title: Ecstasy: Three Tales of Chemical Romance Author: Irvine Welsh Narrator: Tam Dean Burn Burn Format: Unabridged Length: 09:56:24 Language: English Release date: 02-24-22 Publisher: Penguin Books LTD Genres: Romance, Fiction & Literature, Short Stories, Contemporary Summary: Brought to you by Penguin. Rebecca Navarro, best-selling authoress of Regency romances, suffers a paralysing stroke. Assisted by her nurse, Rebecca plans her revenge on her unfaithful husband. But will Freddy Royle, hospital trustee, celebrity and necrophiliac, thwart those plans? Dave Thornton, soccer thug, has lost his heart to flawed beauty Samantha...2022-02-249h 56

Get New Full Audiobooks in Romance, ModernEcstasy: Three Tales of Chemical Romance by Irvine WelshPlease visit https://thebookvoice.com/podcasts/1/audiobook/550266 to listen full audiobooks. Title: Ecstasy: Three Tales of Chemical Romance Author: Irvine Welsh Narrator: Tam Dean Burn Burn Format: Unabridged Audiobook Length: 9 hours 56 minutes Release date: February 24, 2022 Genres: Modern Publisher's Summary: Brought to you by Penguin. Rebecca Navarro, best-selling authoress of Regency romances, suffers a paralysing stroke. Assisted by her nurse, Rebecca plans her revenge on her unfaithful husband. But will Freddy Royle, hospital trustee, celebrity and necrophiliac, thwart those plans? Dave Thornton, soccer thug, has lost his heart to flawed beauty Samantha Worthington. Together they go in search of the man...2022-02-2405 min

Get New Full Audiobooks in Romance, ModernEcstasy: Three Tales of Chemical Romance by Irvine WelshPlease visithttps://thebookvoice.com/podcasts/1/audiobook/550266to listen full audiobooks. Title: Ecstasy: Three Tales of Chemical Romance Author: Irvine Welsh Narrator: Tam Dean Burn Burn Format: Unabridged Audiobook Length: 9 hours 56 minutes Release date: February 24, 2022 Genres: Modern Publisher's Summary: Brought to you by Penguin. Rebecca Navarro, best-selling authoress of Regency romances, suffers a paralysing stroke. Assisted by her nurse, Rebecca plans her revenge on her unfaithful husband. But will Freddy Royle, hospital trustee, celebrity and necrophiliac, thwart those plans? Dave Thornton, soccer thug, has lost his heart to flawed beauty Samantha Worthington. Together they go in search of the man who...2022-02-249h 56

Keys To The Shop : Equipping Coffee Shop LeadersSustainability Series #4 : ConsumerConsumers. What we assume to be the end of the value chain in coffee, may in fact be the the beginning. In reality, as we will learn today, coffee is more a circle than a straight line, and in many ways it begins and ends with the consumer. How we serve, market to, and communicate with the consumer, literally shapes the industry through curating the demand that we then supply. The question for all of us who have influence in creating the expectations, and therefore the demands and behaviors of consumers, is, how do we b...2021-09-2258 min

Growth Machine Marketing Podcast#38: What We Wish You Knew About SEOIn the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on SEO When it’s not time for you to focus on SEO And so much more. Show Notes 1:16 - Nora shares what she wishes more website owners knew about...2021-05-1241 min

Growth Machine Marketing Podcast#37 How a Recruiting Website Tripled Organic Traffic in 6 MonthsHere’s a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy. We edited this webinar into this week’s 25-minute episode. Enjoy! Show Notes 1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy. 4:01 - How Scholars first began working with Growth Machine. 5:08 - The original content plan piv...2021-05-0424 min

Growth Machine Marketing Podcast#36 There’s No Such Thing As an Impulse PurchaseImpulse purchases are just a story we tell ourselves. Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultimately trigger customers to purchase. And in the end, “impulse purchase” is the excuse given in the event a purchase doesn’t work out. Stew and I also discuss: Measuring success of his podcast What to know about Jobs To Be Done (JTBD) customer interviews How content fits into Customer Camps’ marketing strategy And some little-known facts about trees. Yes, trees. 2021-04-2946 min

Growth Machine Marketing Podcast#35 Why Good Marketers Act Like Journalists, Not ColumnistsIf you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content marketers at ever level. He joined us on the show to discuss: How journalism informs good marketing Brand content that has a point of view (and why it matters) How content fuels marketing at Databox John’s strategy for the Metrics and Chill podcast And more! Show Notes 0:57 - John talks about how his...2021-04-2137 min

Church Girls Gone BadMinistry, Mission Trips & Modesty w/ Heather Leith [Pt. 2]Round 2 with Heather Leith because well, we were on a roll and wanted to keep that conversation train a-chuggin'. We kick it off with some mission trip memories and our musings on the problematic nature of said travels. We turn a corner into Full-Time Ministry, and dive deeper into the shame, dissociation, and internal struggle of navigating all the religious rules we were under and required to impart to others. This leads into a whooole thing on modesty and more unpacking of that good ol' Purity Culture box. Have at it, folks!B...2021-04-132h 04

Growth Machine Marketing Podcast#34 How to Manage Content When You’re Not a Content MarketerOne of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor? Our very own VP of Content, Heather Leith, joins us today to answer that question. Heather manages our team of editors who publish over 100 articles per month for Growth Machine’s clients. We chat about: A scalable way to properly learn brands’ various styles and voices Managing client expectations Advice for freelance writers And much more! Show Notes: 0:54 - VP of Content, Heath...2021-04-0748 min

Growth Machine Marketing Podcast#33 SEO for Content Marketers at Any Level, in Any IndustryAs soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels. So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about: Communicating the value of SEO to the c-suite Balancing a content strategy across short and long tail keywords Knowing when it’s time to refresh content And lots more! Show Notes 0:53 - Kameron talks about how she got into...2021-03-3039 min

Growth Machine Marketing Podcast#32 The 3-Step Framework to Making Your Brand StickThere’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience. Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding journeys: Make it easy. (Create helpful content that can grow your organic traffic.) Increase motivation. (Explain the outcomes you give your customers.) Add prompts. (Remind customers of your value.) Listen to the episode to learn how to apply it t...2021-03-2341 min

Church Girls Gone BadPurity Culture, Megachurch Staff & Following The Rules w/ Heather LeithChurch Girls Gone Bad group text member, Heather Leith, joins us to discuss alllll sorts of things. We start out with the one question that will catalyze all our conversations from here on out on the pod, and then we go for a wild ride from there, discussing things like purity culture, full-time ministry, following rules, and learning to give yourself permission. You'll hear us get real honest about sex before marriage, masturbation, therapy, anxiety, the inner turmoil we had working at a church, navigating friendships as church kids, and more.Be a Baddie wi...2021-03-222h 04

Growth Machine Marketing PodcastMini Episode: The Critical Authority Threshold Might Be Holding You BackHaving grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months. Learn more about this theory in our 8-minute audio version of our blog post, “The Critical Authority Threshold: Why Patience Pays in SEO,” read by Amanda Natividad, Head of Marketing for Growth Machine. Show Notes: 1:09 - The Critical Authority Threshold ...2021-03-1808 min

Growth Machine Marketing Podcast#31 Peep Laja on How Small Businesses Can Build a MoatThere are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging is going to become more important. Peep Laja, CEO of Wynter, joins the show today to dive deeper into his marketing philosophies, and how Wynter is helping companies validate the effectiveness of their website copy — and in turn, scale their businesses. We discussed… How Peep’s SEO background informs his outlook on marketing Uncovering blind spots in your copywriting One piece of marketing advice he wou...2021-03-1236 min

Growth Machine Marketing PodcastMini Episode: Creating Viral Loops in Content, Marketing, and MoreA viral loop within The Knot accomplishes something you’d never guess. Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration. But it actually grows their B2B business with wedding vendors. Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Create Viral Engagement Loops To Drive Customer Retention,” read by Amanda Natividad, Head of Marketing for Growth Machine. Show Notes: 1:12 - What Is a Viral Loop, Anyway? 3:28 - How To Use Vira...2021-03-0409 min

Growth Machine Marketing PodcastMini Episode: Creation Vs. Distribution: What’s the Right Balance?We’ll just say it up front: spend half your time creating, and half your time distributing. In this 9-minute audio blog post, “Finding Balance Between Content Creation and Distribution” Amanda Natividad, Head of Marketing for Growth Machine, distills the expert content creation and distribution advice of Steph Smith, Head of Trends for The Hustle. What makes Steph the expert? She published a wildly successful ebook — $40K in sales in a single month. Show Notes: 0:59 - Content Distribution vs. Content Creation: Why Distribution Matters 2:04 - How Steph Smith Leveraged Content Di...2021-02-2608 min

Growth Machine Marketing Podcast#30 Why Your Company Needs a YouTube ChannelYouTube is 16 years old. But it’s only recently that companies have realized the value in having a channel. One of those companies who has seen success? B2B app agency Headway.io. Amanda Natividad, Head of Marketing for Growth Machine, talks with marketer Jacob Miller about how YouTube fits into Headway’s marketing strategy. You don’t want to miss this episode because it’s not often you hear from a company who’s willing to share their secrets to YouTube success. Show Notes: 1:18 - How marketing at Headway, an app design...2021-02-2352 min

Growth Machine Marketing PodcastMini Episode: Here’s What You Might Need Instead of a Niche…In content marketing, you’re often told to find your niche — to carve a path through unchartered territory with a narrowly defined audience. But what if instead, you zeroed in on your key differentiator? And THAT was your competitive edge? In this 9-minute audio version of our blog post, “Don’t Find Your Niche — Find Your Key Differentiator,” Amanda Natividad, Head of Marketing for Growth Machine, dives deeper into this strategy. Show Notes: 1:01 - What’s Your Key Differentiator? 5:20 - How To Find Your Key Differentiator: Defining Your Competitive Edge 8:3...2021-02-1809 min

Growth Machine Marketing PodcastBonus: The “Us Vs. Them” Narrative [from the Cart Overflow podcast]Growth Machine’s Head of Marketing, Amanda Natividad, recently joined the Cart Overflow podcast hosted by Gen Furukawa. We’re publishing this bonus episode here so you can learn about applying content marketing strategy to your company — no matter what stage of business you’re in. Show notes: 1:22 - Amanda talks about how she joined Growth Machine. 3:40 - Missed opportunities in content marketing. Content should be sustainable and able to support all other areas of the business. 7:58 - The two-pronged approach: Choosing high volume, low difficulty keywords to grow organic t...2021-02-1735 min

Growth Machine Marketing PodcastMini Episode: Build a Community (Not an Audience)When you build a community, you create a space where real people discover answers to real problems. In this 9-minute audio version of our blog post, “How to Build a Community Online,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to build an online community and question of how to monetize it. Show Notes: 0:56 - What Is an Online Community? 2:53 - How To Build an Online Community 6:51 - Can You Monetize an Online Community? 7:46 - Building an Online Community Starts With Authentic Conversations Links...2021-02-1108 min

Growth Machine Marketing Podcast#29 Do One Thing Ridiculously WellIf you have even the slightest interest in creating a movement, this is the episode for you. Amanda Natividad, Head of Marketing for Growth Machine, talks with Stew Fortier, Co-Founder of Compound Writing, about what it takes to build a successful community. And it all starts with defining that community’s purpose. Doing that one thing ridiculously well. We also discuss... Becoming a better writer Ensuring community discussions stay productive What’s next for the creator economy TED Talks’ laser focus on its talks Show Notes: 0:52 - Stew tells how his projec...2021-02-0947 min

Growth Machine Marketing PodcastMini Episode: Make Your Content Do More for YouI don’t know who needs to hear this, but you’re not getting enough out of your content. In this 10-minute audio version of our blog post, “How to Repurpose Content Without Sounding Redundant,” Amanda Natividad, Head of Marketing for Growth Machine, explains the art of repurposing your content, and getting the most bang for your buck. Show Notes: 2:01 - 3 reasons why you should repurpose your content. 5:20 - Tried and true ways to repurpose content. 7:50 - Use data & insights to figure out where to start. 9:22 - Ultimate...2021-02-0410 min

Growth Machine Marketing Podcast#28 Everything You Need to Know to Start a Podcast for Your CompanyHow meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency. We talk about: Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion’s new podcasting course! ...and we do a speed round of podcast FAQs. And good news: Growth Machine listeners get an exclusive offer for Motion’s B2B podcast course! Simply use code GM30 at checkout to get 30...2021-02-0248 min

Growth Machine Marketing Podcast#27 Content Strategy Starts With Your Customers’ LanguageThe beauty of content marketing is the foundational role it plays across all other marketing efforts. B2B SaaS content expert Adrienne Barnes joins us today to tell us all about that and: Writing your best hook How your customers’ language should kick off your keyword strategy Reaching out to your greatest enemies for feedback Show Notes: 5:21 - A quick detour: Prioritizing physical and mental health. 8:45 - Adrienne shares her new writing habits. 11:52 - Writing process for clients vs. personal writing process. 16:43 - Where is it best to place your...2021-01-2645 min

Growth Machine Marketing PodcastMini Episode: How an Info Site Went Zero to 100,000 in 6 MonthsIt’s hard to start a website from scratch. And one of our clients wanted to break 100,000 monthly visitors as soon as possible. In this 7-minute audio case study, “How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how. If you want to learn even more about this informational site case study, be sure to check out our interview episode with Growth Machine CEO Nora Schlesinger. Show Notes: 1:05 - We focused on SEO optimization from day one 2:09 - We planned and cre...2021-01-2107 min

Growth Machine Marketing Podcast#26 There’s One Ecommerce Touchpoint With a 100% Open RateWhen it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One channel vs. many in organic growth. 4:38 - How Kristen went from total introvert to all-in podcast host. 7:56 - The story behind the Resilient Retail podcast. 13:17 - The meaning of resilience — told through 2 local bus...2021-01-1951 min

Growth Machine Marketing PodcastMini Episode: How to Make a Content Marketing Style GuideA style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through the most useful elements of a style guide. Plus, you can even use our template as your starting point. Show Notes: 1:48 - Define best practices for SEO and blog post structur...2021-01-1413 min

Growth Machine Marketing Podcast#25 The Content Agency Questions You’ve Always Wanted to AskThis isn’t a salesy episode. But it kind of is. Growth Machine’s Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you hire. We also talk about how content marketing should fit into your overall business strategy. Show Notes: 1:04 - Nathan shares how he prepares for client calls. 3:37 - What types of businesses contact Growth Machine? 8:00 - Indicators of a successful prospect call. 9:20 - Guidance for people in vetti...2021-01-1233 min

Growth Machine Marketing PodcastMini Episode: How to Create an Actually Useful Content Marketing PersonaHere’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works best for your content creation efforts. Show Notes: 2:03 - What You Need in a Content Marketing Persona 6:38 - Create Your Content Marketing Persona 10:05 - Summary: What are the steps in building your content marketing persona...2021-01-0711 min

Growth Machine Marketing Podcast#24 You Don’t Need a Tool for Better Marketing (You Need Good Data)This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations is different across businesses. 15:42 - Automation tools at AWS and other large companies, and how smaller companies can get the most out of their marketing automation and CRM platforms. 19:32...2021-01-0541 min

Growth Machine Marketing Podcast#23 How Content and Community Empower Each OtherIt all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks with us about community engagement and retention, and how content and community can and should feed into each other to create a virtuous cycle. Show Notes: 0:50 - The understated advantages...2020-12-2232 min

Growth Machine Marketing PodcastMini Episode: How a DTC Beverage Company Grew 4x in Search Traffic in 3 MonthsSometimes we see immediate results with our clients. For a direct-to-consumer beverage company, we started ranking for keywords right away. By Month 3, we grew organic traffic to 8,000 monthly visitors — up 4x from 2,000. And we’re able to attribute over $1,000 per month from a single blog post. In this 8-minute audio version of our case study, “How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months,” Amanda Natividad, Head of Marketing for Growth Machine, gives you the full story. Show Notes: 1:30 Pinpointing a Niche to Unlock SEO Success 4:07 C...2020-12-1708 min

Growth Machine Marketing Podcast#22 Corey Haines Wants You To Be a More Prolific MarketerWhat does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder. When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn’t have to guess what they wanted. Customer research as the foundation of his marketing flywheel. In today’s episode, Corey also talks about creating Swipe Files, the curated library of detailed marketing examples and membership-based commun...2020-12-1550 min

Growth Machine Marketing PodcastMini Episode: How to Attract Customers, Not Just ReadersIn this 11-minute audio version of our blog post, “How to Attract Customers, Not Just Readers,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn’t spammy or salesy. Show Notes: 1:39 - First, uncover the true needs of your customer 5:58 - Try these 4 frameworks for conversion-focused content 9:44 - 3 ways to get started today Links: Blog post: How to Attract Customers, Not Just Readers 300% More Sales in 2 Months (2:04) Buyer Personas...2020-12-1010 min

Growth Machine Marketing Podcast#21 How Doopoll's Content Strategy Converts 20% of Site VisitorsIt typically makes sense to create a content strategy based on high volume keywords. But for Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Positive Hüman, used our Wiki strategy to level up his content. He explained all this and more in this episode. Show Notes: 0:37 - What is Doopoll and how can this tool be used? 2:55...2020-12-0844 min

Growth Machine Marketing PodcastMini Episode: How to Use Your Company Blog for PR & NewsPublic relations is an art. And incorporating a PR strategy into your blog can be tough to do. You want to make sure your news & announcement-related blog posts are still adding value to your readers. In this 9-minute audio version of our blog post, “How to Use Your Company Blog for PR & News (the Right Way),” Amanda Natividad, Head of Marketing for Growth Machine, shows you how. Show Notes: 1:35 - How to know: press release or blog post? 4:23 - How company news should fit within your content strategy 6:00 - How to...2020-12-0309 min

Growth Machine Marketing Podcast#20 How New Creators and New Startups Should Think About MarketingIf there’s one thing you take away from this episode, it’s the importance of following attribution all the way to the end of the funnel. Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss: Creating on LinkedIn: It's a platform that's trying to get people to create more content — and so it rewards content, not people with followers. Early stage hiring: Katie is thinking about brand marketing priorities and improving the user ex...2020-12-0141 min

Growth Machine Marketing Podcast#19 Amanda Goetz Tells You How to Tap into Your SuperfansIf you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode we cover… Building a community on Twitter A hot take on net promoter scores The beauty of building viral loops into your product A sneak peek of Amanda’s semi-ste...2020-11-2441 min

Growth Machine Marketing PodcastMini Episode: How to Get Executive Buy-in for Content MarketingThis is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3:01 Make a Case for PR Announcements and Owning the Traffic 4:43 Enhance the Customer Experience 6:23 Create Value With Business Partners 7:30 Enable Your Sales Team 8:26 Once You Have Buy-In, Collaborate on KPIs ...2020-11-1909 min

Growth Machine Marketing Podcast#18 DTC 101: Your KPIs Might Be Hindering Long-Term GrowthIf you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes KPIs: How to use KPIs to foster your long-term marketing strategy Effective social media ads: Creative that fits in natively with the platform but also stands out Black Friday Cyber Monday: How it’s poised to be a logistics nightmare and how you can s...2020-11-1744 min

Growth Machine Marketing PodcastMini Episode: 4 Signs You're Ready for Link BuildingFew would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized content production 5:02 - When you change your URL or rebrand 6:18 - When you’re in a competitive niche or need faster results 9:02 - Different ways to do link building 12:04...2020-11-1212 min

Growth Machine Marketing Podcast#17 How Kaleigh Moore Uses Twitter to Build Her BrandWhether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an editor Hot takes and trends in the e-commerce space — especially in time for Black Friday and Cyber Monday. Show Notes 1:01 - How to adapt your writing style to match the tone of your work an...2020-11-1046 min

Growth Machine Marketing PodcastMini Episode: How to Succeed at SEO Without ToolsIn this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate keyword ideas 2:50 - Learn how to create good content 6:18 - Focus on creating valuable link-worthy content 7:37 - Share, don’t promote 8:56 - The bottom line is... Links...2020-11-0509 min

Growth Machine Marketing Podcast#16 Holiday Prep: Planning Your Content in AdvanceHow are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance of maximizing the holiday season and setting up your content for success Show Notes: 0:58 - Planning content in advance and the potential for business growth, especially during the holiday season. 5:43 - When is it bes...2020-11-0328 min

Growth Machine Marketing PodcastMini Episode: Red Flags to Look for When Hiring a Content or Marketing AgencyIn this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies. Show Notes 1:24 - Red Flag #1: Saying they can do it all 3:05 - Red Flag #2: Referring to proprietary key performance indicators 5:31 - Red Flag #3: Hesitating to give you advice 7:38 - Red Flag #4: Being “yes” people 9:54...2020-10-2914 min

Growth Machine Marketing Podcast#15 How Steph Smith Made $40K+ from Her Ebook in 1 MonthSteph Smith doesn’t want you to read her book from beginning to end. And if there’s a chapter that doesn’t apply to you? Skip it. In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice. Aside from her book, we discussed: The myth about successful content creators Figuring out your true differentiator How to reframe your view of SEO Show Notes: 2020-10-2756 min

Growth Machine Marketing PodcastMini Episode: How We Hire Great Writers at Growth MachineIn this 9-minute mini episode, Amanda does an audio version of our blog post, “How We Hire Great Writers at Growth Machine.” She explains our unique approach to hiring and training writers, and how we match them up with our clients. Show Notes: 0:36 - Where We Find Writers 1:33 - How We Pick a Writer 5:12 - What We Look For in a Writer Links: How We Hire Great Writers at Growth Machine (original post) The Writer Finder (hire from our database of over 5,000 writers!) Conta...2020-10-2209 min

Growth Machine Marketing Podcast#14 Content Has 4 Goals (And They’re Not What You Think)You’ve probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker, who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can’t measure “building trust” — and therefore, it’s not a goal. We also discussed: Leveraging the same topic across an entire year Shareable content as a goal How to extract meaningful insights from your metrics Show Notes: 1:40 - How do you know whether you’re building trust with your audience...2020-10-2054 min

Growth Machine Marketing Podcast#13 Adam Rogers: From Intern to Content Marketing Manager in Less Than a YearSometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing. All he asked for in return was a testimonial or a reference for his resume. Over a year, he built up his portfolio and he landed a full-time content marketing role at Kayako. Today, Adam does content marketing for Shopify. We caught up with him recently to discuss his journey. Show Notes: 0:40 - How Adam got started in...2020-10-1342 min

Growth Machine Marketing Podcast#12 Tim Stoddart: The Key to Success is Being SpecificIf you’re starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart, a writer & editor (at Copyblogger), a community leader (of Sober Nation), a healthcare marketer (for Stodzy Internet Marketing), and a podcast host (of the Tim Stodz Podcast). Tim opens up about his sobriety, his idea of a perfect business, and the importance of specificity when starting a company or progressing in your career. Topics: 0:45 - Discovering Copyblogger: How the site ultimately educated Tim on writing effective content for the internet. 5:52 - Co...2020-10-0646 min

Growth Machine Marketing Podcast#11 Corinne Watson: Ecommerce Content Needs to Move ForwardThis episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jobs have gone remote due to COVID. 3:45 - The importance of creating solid content with strong SEO, while also making it educational. Corinne describes the editorial strategy during her time with BigCommerce. 7:44 - Making the switch t...2020-09-3038 min

Growth Machine Marketing Podcast#10 SEO and Content Analytics: Why Being Data-Driven is the Wrong ApproachOne of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution. Topics 0:25 - Director of Client Strategy at Growth Machine, Gedaly Guberek, talks about his SEO experience starting from the first blog he started in 2007. 4:50 - Gedaly’s Shakespeare blog. How Gedaly got his content to differ from existing content. 6:07 - Being data-informed vs. data...2020-09-2333 min

Growth Machine Marketing Podcast#9 Info Site Case Study: How a Gig Economy Website Hit 100K Monthly Visitors in 6 MonthsIn this episode of the Growth Machine Podcast, Chief Operating Officer Nora Schlesinger talks candidly about a client case study. Amanda asks Nora about how the Growth Machine team helped launch this client’s website about the gig economy, how they tracked KPIs, the importance of evergreen content (especially in the time of COVID), and how they got to an impressive 19,000 monthly visitors in less than two months. Then to 100,000+ monthly visitors within six months. Listen to get the scoop. And send your questions to amanda@growthmachine.com or tweet us at @growthmachine__. Show Topics 0:45 - Amanda and Nora di...2020-09-1543 min

Growth Machine Marketing Podcast#8 Mailbag Episode: Meet Our Head of Marketing; Content Without SEO Tools; Semantic KeywordsWe’re back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strategy? What is the impact of adding semantic keywords to existing blog posts or other pages as part of a content refresh? Listen for quick advice you can enact today. And send your questions to amanda@growthmachine.com or tw...2020-09-0831 min

Renew Kids on the Block*ELECTION SPECIAL* - Renew candidates talk all things general election!How’s your election fatigue? In the final days of the campaign Renew’s Dan James catches up with Renew’s candidates in this general election special. Carla Burns, standing in Sefton Central, Haseeb Ur-Rehman in Hackney North and Stoke Newington, Heather Astbury in Edinburgh North and Leith and Jyoti Dialani in Bromley and Chislehurst share stories from the campaign trial, debate why this has become ‘the brexit election’ and look to the future of the UK, post-election.2019-12-0900 min

Outlander Cast: The Outlander Podcast With Mary & BlakeOutlander Cast: The Devil's Mark - Episode 1.11 - LIVE Commentary TrackA LIVE commentary track for episode 1.11 of Outlander - "The Devil's Mark" by Outlander Cast hosts Mary & Blake. Join us in our Commentary Track LIVE as The Devil's Mark plays. We take a look back at all our favorite parts from the this episode, we talk about how knowing the future of the show changes our perspective in Geillis and her cause, why Ned seems to be the only rational person in the whole show and much more... Subscribe: Apple Podcasts | Google Play Music | Stitcher | YouTube | Spotify Social: Like Us On F...2019-10-311h 05

Outlander Cast: The Outlander Podcast With Mary & BlakeOutlander Cast: The Wedding - Episode 1.07 - LIVE Commentary TrackA LIVE commentary track for episode 1.07 of Outlander - "The Wedding" by Outlander Cast hosts Mary & Blake. Join us in our Commentary Track LIVE as The Wedding plays. We take a look back at all our favorite parts from the this episode, we talk about the heaving bosoms, and why the show really misses Anne Kenney/ Anna Foerster. Subscribe: Apple Podcasts | Google Play Music | Stitcher | YouTube | Spotify Social: Like Us On Facebook | Join The Clan | Follow Us On Twitter | Follow Us On Instagram|Follow All Our Podcast Episodes B...2019-10-251h 00

Outlander Cast: The Outlander Podcast With Mary & BlakeOutlander Cast: Sassenach - Episode 1.01 - LIVE Commentary TrackA LIVE commentary track for episode 1.01 of Outlander - "Sassenach" by Outlander Cast hosts Mary & Blake. Join us in our Outlander Sassenach Commentary Track LIVE as the episode plays. We take a look back at all our favorite parts from the first episode, the Claire voice makes a triumphant return, we crack jokes about how smelly it must have been, discuss the cinematic quality of the show, and much more! Subscribe: Apple Podcasts | Google Play Music | Stitcher | YouTube | Spotify Social: Like Us On Facebook | Join The Clan | Follow Us On...2019-09-191h 16

Growth Machine Marketing Podcast#7 Recovering from Losing 80% of Your Traffic to a Google UpdateIn this episode of the Growth Machine Podcast Nat Eliason connects with Mike Colavita from Fat Buddha Glass. Mike heard about Nat on an Ecommerce Influence Podcast episode talking about recovering from the most recent Google Medic Update (2019). He implemented some of the tips discussed on the podcast to improve his website (after losing 89% of organic traffic). Links from the Episode Mentioned in the show Ecommerce Influence Podcast - Making A Comeback After The Google Medic Update with Nat Eliason [0:20] Austin Brawner [0:21] Fat Buddha Glass [2:28] Ahrefs [5:21] Show Topics 2:40 – Mike describes the com...2019-09-0423 min

Growth Machine Marketing Podcast#6 SEO for Food Bloggers: Being Successful in an Incredible Competitive SpaceIn this episode of the Growth Machine Podcast Nora Schlesinger joins Nat Eliason. Nora is Growth Machine’s Chief Operating Officer as well as the founder of A Clean Bake, a very popular gluten free and healthy focused baking blog. Nora shares how to be successful in an extremely competitive space, and her ideas about the changes with Google, social media and marketing related to food, health and recipes blogging. Heads up! Nora and Nat are planning a Q&A episode about SEO, content, marketing, and everything related. Send your questions to nat@growthmachine.com and subscribe to...2019-08-2146 min

Growth Machine Marketing Podcast#5 Cost to Acquire New Customers (CAC) and Their Lifetime Value (LTV) with Wilson Hung (Kettle & Fire)In this episode of the Growth Machine Podcast we are joined by Wilson Hung, the Director of Growth for Kettle & Fire. Wilson wrote a phenomenal tweetstorm and article about the relationship between the cost to acquire new customers and their lifetime value. Links from the Episode Mentioned in the show Wilson Hung Kettle & Fire Sumome [1:31] Justin Mares [1:54] Ahrefs [2:17] Joe Rogan podcast [4:49] Tim Ferriss podcast [4:49] Perfect Keto [9:11] Google Trends [9:24] Shopify [13:17] Bridgerock Data [16:39] Babak Azad [18:25] Beachbody [18:25] Blue Apron [20:59] Hello Fresh [20:59] getARPU [23:15] Carthook [24:35] Articles mentioned The golden era of DNVB is over on Twitter The Golden Era of DNVBs Are Over...2019-08-0732 min

Outlander Cast: The Outlander Podcast With Mary & BlakeOutlander Cast: A Roast of STARZ COO Jeffrey Hirsch and his "Premium" Outlander MistakeOutlander Podcast Hosts Mary & Blake discuss the latest comments about Outlander from STARZ CEO Jeffrey Hirsch, and why it seems like he has absolutely no idea what he's doing... In this episode, we chat about Hirsch's interview with Lesley Goldberg at The Hollywood Reporter. In it, he talks about his "Premium Women" demo target, why he wouldn't have put Outlander on Netflix, and much more. So, we call him out on all the stupid things he says, and have a little fun at his expense. Some may say we went a little too far. Other w...2019-08-0559 min

Growth Machine Marketing Podcast#4 Learning Growth with Julian Shapiro and Asher King Abramson (Demand Curve) In this special episode of the Growth Machine Podcast, Nat interviews Julian Shapiro and Asher King Abramson to talk about learning growth. Julian and Asher are partners of the Bell Curve growth agency, and also Demand Curve, a growth school where they teach everything they’ve learned about growing businesses. Links from the Episode Mentioned in the show Julian Shapiro Asher King Abramson Bell Curve Demand Curve Streak [1:04] Clearbit [1:04] Imperfect Produce [1:04] Tovala [1:06] Envoy [1:07] Facebook Ads [11:07] Instagram Ads [11:07] Webflow [12:57] Heap Analytics [12:57] Cup & Leaf [14:16] UpWork [15:09] Google Shopping [16:35] Pinterest Ads [16:57] Shopify [22:00] Recharge Payments [27:55] Google Analytics [29:24] Mixpanel [31:34] Whois [36:52] Articles mentioned First part of...2019-07-2539 min

Growth Machine Marketing Podcast#3 The Power of Pain-Point SEO with Benji Hyam from Grow and ConvertIn this episode Benji Hyam from Grow and Convert joins Nat Eliason to talk about how you can use Pain-Point SEO to create content that will convert for your business. Benji is Nat’s long time friend and collaborator, and co-founder of Grow and Convert, one of the best content web marketing agencies. Links from the Episode Mentioned in the show Benji Hyam on Twitter Grow and Convert Pain Point SEO: How to Produce SEO Contents that Drives Conversions [4:56] Medium [9:10] Mailchimp [11:14] Convert Kit [11:44] 5 Reasons You Should NOT Switch From MailChimp To ConvertKit [11:45] Soylent [16:05] Creative Commons Licenses [16:32] Clearscope [26:05] Ahrefs [26:19] Art...2019-06-1935 min

Finding Me podcastHeatherHeather is a self-professed people pleaser which I can relate to on a very deep level. She got a degree in Engineering because she thought her family would approve and she married a man despite there being red flags around his behaviour and what was acceptable to her. In essence she pretended to be someone she wasn’t for years. What is so inspiring about Heather’s story is the bravery she demonstrates to change her path - she leaves her husband and starts over again. Her story of rediscovering herself is honest, real and a reminder that...2019-05-2259 min

Growth Machine Marketing Podcast#2 SEO Case Study: 0 to 150k Monthly Visitors in 8 MonthsIn this episode of the Growth Machine Podcast, Nat Eliason talks about growing a blog from scratch using Search Engine Optimization (SEO) and Content Marketing. This is an audio version –not a transcription– of the post Growing Cup & Leaf: 0 to 150,000 Monthly Organic Visitors in 8 Months. Nat talks about points to consider before starting a blog, how to grow traffic to it and steps to rank on top of Google. Mentioned in the show Cup and Leaf [00:46] Bluehost [5:20] WPEngine [5:40] CloudOptimus [5:40] WordPress [5:50] Webflow [6:03] Mangools [06:56] Ahrefs [07:06] The Writer Finder [11:09] Upwork [11:14] Clearscope [13:30] Reddit [15:00] Facebook Groups [18:40] Cup & Leaf on Pinterest [20:40] Nat Eliason Blog [21:30] A Cl...2019-04-0527 min

Growth Machine Marketing Podcast#1 Welcome to the Growth Machine Marketing Podcast!In this quick intro episode, your host Nat Eliason goes over what to expect from the new Growth Machine Marketing Podcast.2019-03-2402 min

What Fresh Hell: Laughing in the Face of Motherhood | Parenting Tips From Funny MomsSometimes We Lose It (with guests Heather Turgeon and Julie Wright)Sometimes we lose it. Really lose it. We’re not talking “How many times do I have to tell you to put your shoes on” in a slightly elevated tone. We’re talking… well, Dr. Stuart Shanker calls the emotional state in question “red brain,” and you get the picture.When we’re in red brain, yelling can actually feel pretty good. It’s also singularly ineffective. Here’s how Dr. Alan Kazdin of the Yale Parenting Center explains it:If the goal of the parent is catharsis— I want to get this out of my system...2018-12-0544 min

What Fresh Hell: Laughing in the Face of MotherhoodSometimes We Lose It (with guests Heather Turgeon and Julie Wright)Sometimes we lose it. Really lose it. We’re not talking “How many times do I have to tell you to put your shoes on” in a slightly elevated tone. We’re talking… well, Dr. Stuart Shanker calls the emotional state in question “red brain,” and you get the picture. When we’re in red brain, yelling can actually feel pretty good. It’s also singularly ineffective. Here’s how Dr. Alan Kazdin of the Yale Parenting Center explains it: If the goal of the parent is catharsis— I want to get this out of my system and show you how mad I am— well, ye...2018-12-0544 min

Conquer Local Podcast119: Heather Monahan | Confidently Pursuing Goals & Embracing the UnknownShe was named one of the Most Influential Women in radio in 2017. 30 days later, she was fired from her role as Chief Revenue Officer. The sudden and unexpected termination forced Heather to reinvent herself and build her brand from scratch. Now, Heather has authored her first book, Confidence Creator, has been featured on the Elvis Duran show, and was named a Brand Ambassador for Perry Ellis International. Find out how she climbed her way back to the top, how you can become a better salesperson and leader, and so much more in this week’s Conquer Local episode with George Le...2018-05-2325 min

Kitchen Party CeilidhKPC 2017 09 17 PodcastOur 217th episode, which aired on September 17, 2017, and featured historic Cape Breton music. Cape Breton Symphony – Captain Campbell/Sandy Is My Darling/My Brother’s Letter, Fiddle Sons of Skye – Cape Breton Soldiers, Both Sides of the Water Slainte Mhath – Bruce and the Troopers, The Cape Breton Connection Bill Lamey – The Highlanders’ Farewell to Ireland/Glenlivet, Classic Recordings of Scottish Fiddling Doug MacPhee – Miss Maria Carr/H. Mackworth/Mrs. Forbes of Leith/Miss Gibson, Reel of Tulloch Natalie MacMaster – Irish Lasses/St. Patrick’s/Jerry's Beaver Hat/The Chorus Jig, Traditional Music from Cape Breton Island John Allan Cameron – Ballindalloch Castle/The Atholl Hi...2017-09-2458 min

Engage Full Audiobook in Romance, HistoricalHighland Jewel by Blair Keith | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Highland Jewel Author: Blair Keith Narrator: Harriet Seed Format: Unabridged Length: 2 hrs and 3 mins Language: English Release date: 08-02-17 Publisher: Blair Keith Genres: Romance, Historical Summary: Dougal, the handsome Laird of Aberdeenshire, is a warrior with a rough countenance who has women vying for his affections. While none of them are more than a passing fancy due to his lack of attraction for them, there is one woman that he has always longed for, Heather, the beautiful Highlands Jewel. Lady Heather Leith is Maid of the Clan Gunn...2017-08-022h 03