Shows
Rick Saez537 Stop Overthinking and Just Touch Some Grass, Heather PhysiocToday, Rick talks with Heather Physioc. Heather is a speaker, educator, trainer, and globally recognized leader in discoverability. Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I’d love to hear your feedback about the show! You can contact me here: rick@ricksaez.com Show Notes WHAT HAPPENED: Ever planned the trip of a […]
2025-11-2500 min
Outdoor Adventure Lifestyle Podcast537 Stop Overthinking and Just Touch Some Grass, Heather PhysiocToday on episode 537, I'm speaking with Heather Physioc. Heather is a speaker, educator, trainer, and globally recognized leader in discoverability. Heather and I are both members of the Outdoor Writers Association. Hey Heather, welcome to the show. Today, Rick talks with Heather Physioc. Heather is a speaker, educator, trainer, and globally recognized leader in discoverability. Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I'd love to hear your feedback about the show! You can contact me here: rick@ricksaez.com
2025-11-2548 min
Experts of ExperienceFrom Google to GPT: How Search Actually Works in 2025Discoverability isn’t “just SEO” anymore. It’s the entire customer journey. VML’s Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML’s Chief Disc...
2025-10-2252 min
The Simple and Smart SEO ShowAI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2)In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a must-listen for anyone navigating modern discoverability. We also dive into how platforms like ChatGPT, Gemini, and Perplexity are sourcing content—and what it means for brands big and small.🔑 Key Takeaways:Jobs to Be Done Is...
2025-09-0317 min
The Simple and Smart SEO ShowBeyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and busi...
2025-08-2817 min
Human CenteredBeyond the Blue Links: The New Playbook for AI-Powered SearchThe game has changed. For over a decade, marketers mastered the art of climbing Google's rankings. But with the rise of AI Overviews and conversational search, the classic "10 blue links" are fading. We're in a new era where answers are synthesized and clicks are no longer the primary goal.How can brands survive ...and thrive... in this new landscape? Host Nick Brunker welcomes back VML's Chief Discoverability Officer, Heather Physioc, who is on the front lines guiding global brands through this evolution.In this episode, you'll learn:The End of an Era: What Google's...
2025-08-1842 min
The Search SessionNew Challenges for Digital Agencies | Heather Physioc & Kevin GibbonsAI is transforming how agencies operate - but what does that mean for SEO professionals? In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.This is the 4th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons(02:20) AI - Challenge or Opportunity for Ag...
2025-03-101h 00
Indonesia Digital Marketing Podcast - Ryan Kristo MuljonoSEO 911: The Future of Search: Combining SEO, Paid Search, and Content PerformanceSend us a textDiscover the secrets of staying ahead in the ever-changing world of SEO with Heather Physioc, the dynamic lead of the Global Discoverability Group at VML. Heather takes us on a journey from the early days of Google to today's AI-driven search landscape, sharing invaluable insights from her 20 years in the industry. She reveals how generative AI is transforming search results and what it means for searcher expectations and efficiency. Heather’s expertise provides a roadmap for navigating the rapid technological advancements that are redefining the search and content space, ensuring you stay relevant an...
2024-09-0639 min
Human CenteredBeyond Keywords: The Future of Search and AI in the Experience EraEpisode 28: Beyond Keywords: The Future of Search and AI in the Experience EraOn this episode of Human Centered, host Nick Brunker and Chief Discoverability Officer for VMLY&R, Heather Physioc explore the world of search and how AI is changing the game. With 8.5 billion searches processed by Google every day, it's no wonder that marketers and CX professionals are always looking for ways to optimize their websites with the right keywords. But as AI continues to evolve rapidly and become more democratized, the game is changing. Heather helps us understand how we got here, the implications...
2023-10-2531 min
Democratizing SEO PodcastYour SEO Maturity | Heather Physioc | #TwSEOs 33Heather Physioc is a Managing Director of Discoverability at VMLY&R. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SEO maturity of brands.Like many SEOs, I came across Heather on Moz from her SEO Client Maturity post and Whiteboard Friday expansion on the same topic. I've championed this model to almost every brand I've worked with as I think it's vital in order to understand the brand's SEO state.If you're a client-side SEO, this SEO maturity model is one you absolutely should be seeking to establish...
2023-03-1454 min
Outdoor Adventure SeriesHeather Physioc, Outdoor Enthusiast, Photographer & WriterHello everyone. Welcome back for another episode of the Outdoor Adventure Series Podcast. Our guest today is Heather Physioc. Heather is an Outdoor Enthusiast, Photographer & Writer. She is passionate about traveling, exploring, photographing, and writing about the natural world. She hopes her images and writing can inspire a closer connection to nature and greater adoption and awareness of conservation needs.Heather is also the granddaughter of Bruce Cochran. Bruce was a cartoonist, illustrator, and author. He was a celebrated member of the Outdoor Writers Association of America (OWAA). He served on its Board of...
2022-09-2749 min
R_C_SquaredEp. 19 Developing and Optimizing you Competitive Advantage ft. Heather Physioc, Group Connections Director, Discoverability @ VMLY&RHow do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important?
This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker. Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely!
Please be sure to subscribe & leave a co...
2020-09-3026 min
Motivation Mindset 365A50: The Best SEO Secrets from MozCon 2020Get ready to find out the best tips and tricks that I learned from MozCon 2020 last week. A lot of it was over my head, but some of the stuff that I actually understood was very helpful, and that is what I shared in this podcast! Hopefully you can make sense of it and make it work for you too!I sourced only a few of the talks from the conference since the others were honestly a bit over my head. Techies and SEO artists with basic programming skills would have been in heaven.
2020-07-1718 min
The In Search SEO PodcastIn Search SEO 60: How to Onboard New SEO ClientsEnterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in:
· How to systematically onboard new SEO clients
· What to say and how to say it: Creating effective lines of communication
· How to maintain and grow your relationships with your SEO clients
Plus, we analyze what Google is doing when segmenting the News Box into multiple carousels!
Host:
Mordy Oberstein
twitter.com/MordyOberstein
linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Heather Physioc
twitter.com/HeatherPhysioc
linkedin.com/in/heatherphysioc/
Presented by Rank Ranger: www.rankranger.com/
2020-02-1854 min
Experts On The Wire (An SEO Podcast!)099: When Clients Have Bought SEO But Are Not Bought In w/Heather PhysiocOn today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke […]
The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.
2018-08-291h 02
Success And Beauty Talk Radio ShowHeather Physioc: Beauty Schools Website Manager & AdviserCharlotte Howard and The Hair Artist Association,LLC team is honored to have Heather Physioc join them on todays radio show.
Heather Physioc is the website manager and adviser for Beauty Schools Directory. She has worked with the cosmetology industry for about four years, helping on average 4,000 people per week.
Beauty Schools Directory lists more than 1,000 schools in the U.S. and Canada, and helps an average of 17,000 students every month to find the right school.
Physioc believes in the ability of beauty education to enrich lives and empower future beauty professionals to start fulfilling careers.
Her main mission is...
2012-05-3131 min