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Showing episodes and shows of
Heather Piselli
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The Go Ham Podcast
Salon Marketing Strategies That Actually Work
In this episode, we’re pulling back the curtain on all things marketing in the salon industry, from Google and Yelp to paid ads, community outreach, and everything in between. We’re breaking down what’s worked for us, what flopped, and what we’re testing this year to keep our books full and our brand top-of-mind. Whether you're a salon owner looking to attract more dream clients or just want to stop wasting money on marketing that doesn't convert, this one’s packed with real talk, lessons learned, and marketing goals we’re chasing in 2025.
2025-07-21
32 min
The Go Ham Podcast
State of the Industry with Bob Philipp
In this episode, we sit down with Bob Philipp—a seasoned industry distributor—to unpack the current state of the beauty industry. From brand partnerships to price hikes, Bob pulls back the curtain on what’s really going on behind the scenes. We dive into the tough decisions salon owners face when choosing which beauty brands to align with, how global tariffs could impact pricing and product availability, and why so many major brands are raising prices while quietly cutting quality. Bob shares how these shifts inspired him to start his own distribution company built for salon owners—not for corpor...
2025-07-07
33 min
The Go Ham Podcast
The Truth About Leaving a Commission Salon
In this episode, we sit down with Samantha Mattucci Curran, an industry vet with 10 years of commission salon experience—who made the bold decision to step into the world of independence. When we opened our salon suites right next door, she took the leap… and hasn’t looked back. We dive into what pushed her to make the switch, the wins (and curveballs) along the way, and how she's building her dream business one client at a time. Whether you're debating going solo or just curious about what it really takes, this conversation covers it all.
2025-06-23
40 min
The Go Ham Podcast
Why I left the Suite Life: A Stylist's Return to Commission
In this episode, we sit down with Marissa Carroll to talk about the real, raw reasons she left her commission salon to go independent—and why, after facing the realities of suite life, she ultimately chose to return. Marissa opens up about the freedom she was craving, the challenges that caught her off guard, and the unexpected ways her mindset shifted along the way. If you’ve ever wondered whether the grass is really greener on the other side, this episode is a must-listen.
2025-06-09
43 min
The Go Ham Podcast
How Chat GPT Has Changed Our Salon Forever
We’re diving into how ChatGPT has seriously leveled up the way we run our salon. In this episode, we’re breaking down exactly how we use AI behind the scenes — from writing policy updates and handling tricky guest messages to creating training guides, job posts, all things marketing and salon goals. If you’ve ever wondered how to save time, get out of your own head, or scale your business without burning out, this episode is your cheat code.
2025-05-26
33 min
The Go Ham Podcast
GO HAM: Unleashed
This week, we’re pulling no punches. We’re diving into the rise of a new generation of stylists claiming “specialist” status without the reps, the grit, or the confidence to back it up. Is it fear masked as branding? We’re calling it out.We also break down the right (and wrong) ways to roll out a price increase—because how you communicate it can make or break your guest retention. And finally, we unpack a real story of a salon owner whose attempt to inspire her team backfired—resulting in a top stylist walking out. What went wrong, and what...
2025-05-12
38 min
The Go Ham Podcast
How to Grow Your Business Behind the Chair From Scratch
In this episode, we sit down with Payton Wargo—a stylist who built a thriving business behind the chair in record time. She’s sharing the exact steps that helped her grow fast, the habits she swears by, and the hard lessons she had to learn along the way. If you're just starting out or feeling stuck, this episode is your blueprint. Follow her moves, apply the mindset—and the success is yours for the taking.
2025-04-28
41 min
The Go Ham Podcast
The Real Reason Why Clients Leave
Ever wonder why a client never came back—and you never heard why? In this episode, we’re getting brutally honest. We’re breaking down real reasons clients said they didn’t return to their stylist or service provider. From disappointing results and lack of professionalism, to unclear pricing, hefty cancellation fees, and overall bad vibes—we’re diving into all of it.Are you doing any of these things without realizing it? Let’s talk about it, reflect on it, and figure out how to fix it before it costs you your next loyal client.
2025-04-14
32 min
The Go Ham Podcast
Salon Ownership Isn't What it Used to Be: How 2025 Has Changed the Game
Thinking about opening a salon? In this episode, we get real about how much things have changed in just the past few years. From rising construction and supply costs to navigating tenant improvement negotiations, the financial side looks different—and you need to be more strategic than ever. But it doesn’t stop there. We talk about why salon culture isn’t just a buzzword, it's a must-have if you want to keep a solid team, and how defining career paths is no longer optional. Plus, the part nobody warns you about: the emotional toll of being “always on” as an owner...
2025-03-31
26 min
The Go Ham Podcast
GO HAM: UNLEASHED
In this episode, we’re diving into some spicy but necessary conversations every salon owner and stylist needs to hear. Where’s the line between being the boss and being a friend? Is it a red flag when salons refer to their team as “family”? We break down what healthy boundaries really look like. We also open up about the biggest money lessons we’ve learned in the industry, getting comfortable with talking about money, and why being afraid of the conversation can actually hurt your business. Plus getting real about a tough truth: why clients actually leave their stylists. Sp...
2025-03-24
36 min
The Go Ham Podcast
How to Coach and Mentor Stylists: Salon Leadership Secrets
In this episode, we sit down with one of our top stylists, Mia Gomez, whose journey is nothing short of inspiring. From the moment she joined our team, Mia committed herself to growth—rising through multiple promotions, and ultimately becoming a powerful mentor to the next generation of stylists. Mia opens up about the struggles she faced early on, the mindset shifts that helped her grow, and how those same struggles have become her greatest strengths. Now, she’s not just building her own career—she’s teaching others how to hit KPIs, elevate their skill sets, and step into thei...
2025-03-17
32 min
The Go Ham Podcast
How to Handle Negative Reviews and Redos Like a Pro
Getting a bad review or dealing with a client redo can feel like a punch to the gut—but it doesn’t have to wreck your confidence or your business. In this episode of Go Ham, we’re breaking down how to handle negative feedback with professionalism, turn redos into opportunities, and set boundaries to protect your time and energy. Whether you're a stylist, salon owner, or service provider, this is your game plan for keeping your reputation strong while keeping your sanity intact. Tune in and learn how to turn tough situations into wins!
2025-03-10
33 min
The Go Ham Podcast
Listen Up! Before You Step Back Behind the Chair
Thinking about stepping back behind the chair? In this episode, we break down the pros and cons of hands-on work in the salon VS running the show behind the scenes. Whether you’re a salon owner looking to boost revenue, reconnect with clients, or fill gaps in your team, we discuss what needs to happen before making the decision. Plus, we’ll cover who should consider it, who shouldn’t, and how to set yourself up for success if you do. Tune in for a real talk on balancing leadership and life behind the chair!
2025-03-03
25 min
The Go Ham Podcast
From Artist to Entrepreneur: Opening a Lash Business
In this episode of Go Ham, we sit down with powerhouse lash artist and entrepreneur Alejandra Uribe, who came to the U.S. from Colombia with a dream and built an unstoppable lash empire—now spanning three locations and a thriving education hub. Alejandra shares her inspiring journey, the challenges she faced as an entrepreneur, and how she turned passion into a business that empowers other artists. If you're looking for motivation to go after what you want—no matter where you start—this episode is a must-listen!
2025-02-24
36 min
The Go Ham Podcast
The Stigma of Substance Abuse in the Beauty Industry
In this powerful episode, we’re diving into a topic often brushed under the rug—the stigma of drugs and alcohol in the salon industry. We discuss how substance use sometimes gets a pass in the beauty world and the pressures that can make it feel ever-present. From exploring why substance abuse is so common in service industries to challenging the unfair stereotype that all hairstylists are involved, we’re here to shed light on the real issues and share ways to stay grounded. This is an honest conversation about managing rising substance abuse and it's effects on mental health
2025-02-17
39 min
The Go Ham Podcast
Inside Our Apprentice Program With Our Lead Educator
In this episode, we're diving deep into what it takes to have a successful Apprentice Program! Join us as we sit down with our lead educator, Carrie Smith, who shares her insights on training new cosmetology graduates. We'll discuss the expectations graduates bring, the process we use to get them floor-ready, and the unique strengths and areas for growth we see in this new generation of stylists. Whether you’re an aspiring stylist or a salon owner, this episode offers valuable insights on setting up future pros for success. Don’t miss out!
2025-02-10
40 min
The Go Ham Podcast
Navigating All Salon Business Models From Coast to Coast
Curious about the different paths in the salon industry? In this episode, we break down the three main salon business models—booth rental, commission, and salon suites—and explore how they vary from the East Coast to the West Coast. We sit down with Aubrey Vautrin, who shares her journey of leaving our commission salon to try her hand in California’s salon scene. After experiencing each business model, she made her way back to us. Whether you're just starting out or looking to change things up, we'll help you figure out which model fits your personality and career goals...
2025-02-03
46 min
The Go Ham Podcast
Clicks to Client: Our 2025 Social Media Strategy for 2025
In this episode, we’re sitting down with our social media manager, Lexi Fredericks, to tackle the ever-changing world of social media trends! From what’s working (and what’s not) for our salon’s online presence to tailored strategies for different types of content on each platform, we cover it all. Lexi also shares why having someone driven and tuned into the social media landscape is a must-have for any salon team looking to stay ahead. If you’re interested in maximizing your social impact, this conversation is packed with valuable insights and practical tips!
2025-01-27
35 min
The Go Ham Podcast
GO HAM: Unleashed
In this episode of Go Ham: Unleashed, we’re talking all things trending on Instagram that are shaking up the beauty industry. We’re joined by Jayde Yorgey, a talented Gen Z stylist who shares her fresh perspective on retention, tipping culture, and what it takes to keep clients coming back. Jayde also opens up about her journey from a challenging start to becoming a successful stylist with our team. Tune in for real talk on industry trends, client loyalty, and inspiration for anyone looking to make their mark!
2025-01-20
38 min
The Go Ham Podcast
2025 Salon Success Strategies
In this episode, we’re pulling back the curtain on how we plan for a successful year in our salon business. Join us as we dive into the collaborative process with our leadership team, where we analyze sales plans, identify what’s working (and what’s not), and brainstorm strategies to overcome challenges. It’s a real talk about setting goals, addressing struggles, and creating actionable plans to elevate our business. Whether you’re a salon owner, manager, or just curious about how to lead with intention, this episode is packed with insights to help you plan, pivot, and grow.
2025-01-13
25 min
The Go Ham Podcast
The 5K Day: Unlocking the Secrets of a High Earning Stylist
In this episode, we sit down with Lindsay Hilden, a powerhouse stylist who recently pulled in an impressive $5,000 in service sales in a single day. Lindsay shares her journey from where she started to the strategies, mindset, and work ethic that have paved the way for her success behind the chair. We dive into the planning that goes into big days like this, the core services that make up the bread and butter of her business, and her approach to client relationships. Lindsay also shares her vision for sustaining this kind of success long-term, her daily practices, and the...
2025-01-06
30 min
The Go Ham Podcast
Top Mistakes Every Business Owner MUST Avoid
As salon owners, we’re all trying to make as few costly mistakes as possible, but let’s face it—that’s just not realistic! In this episode, we’re diving into the top mistakes every salon owner should avoid, breaking down everything we wish we’d done differently. From hiring a coach to investing in subpar equipment, we’re covering it all so you don’t have to learn the hard way. Whether you’re a current salon owner or planning to become one, tune in and save yourself the headaches we’ve already had!
2024-12-23
23 min
The Go Ham Podcast
Opening a Salon in 2024: The Good the Bad and the Unexpected
Thinking about opening a salon? In this episode, we sit down with Dayna Bushong, our newest partner who opened Prive Salon at Malvern in February. Dayna shares the real deal on the challenges of launching a salon, including the financial investment, navigating the shift from working behind the chair to leading a team, and balancing it all with life’s curveballs. If you’re curious about what it takes to build a salon today, join us as Dayna breaks down her journey, from overcoming financial hurdles to finding ways to keep herself grounded amidst the chaos.
2024-12-16
38 min
The Go Ham Podcast
New Guests: To Book or Not?
In this episode, we’re diving into one of the hottest topics in the salon world: strategies for taking new clients. Some stylists choose to close their books completely, others stick to strictly referrals, and some are all about welcoming new guests. We explore the different perspectives, weighing the pros and cons of each approach. Plus, we break down some of the most controversial social media posts where industry pros share their views on the topic. Whether you’re a stylist figuring out your next move or a salon owner looking to guide your team, this episode offers valuable insi...
2024-12-02
25 min
The Go Ham Podcast
Moms Hacks: Balancing Businesses and Babies
In this episode, we’re getting real about the challenges of balancing the demands of being a hands-on mom while also having a career. It’s not easy to juggle the roles, but we’re here to share the organizing hacks and strategies that have helped us stay on top of it all. Tune in as we talk about finding that balance—how to stay present with your kids while having the energy and focus to face the daily grind of business ownership. Whether you're struggling to keep it all together or just looking for a few new tips to boost...
2024-11-25
28 min
The Go Ham Podcast
Why Coaching Could Be the Key to Success as a Salon CEO
In this episode, we’re excited to welcome special guest and salon coach Kierstin Nemer from Summit Salon Business Center! We dive into the common challenges that salon owners face—from managing teams to growing their businesses—and explore how having the right guidance can make all the difference. Kierstin shares the key benefits of hiring a coach, including personalized strategies, accountability, and the tools needed to level up your salon’s success. Whether you're struggling with leadership, culture, or growth, this conversation is packed with insights to help you overcome obstacles and take your business to the next level. T...
2024-11-18
41 min
The Go Ham Podcast
Proven Strategies for Recruiting Your Dream Team
In this episode, we dive into the key strategies for recruiting your salon dream team through a consistent and authentic social media presence. Discover how showcasing who you are, what you do, and what it’s like to be part of your team can help attract the right people. We’ll also cover the perks and benefits that set your salon apart, beyond just competitive compensation—because while money matters, it’s not the only reason stylists choose their salon. We break down our easy application process through our website and why we’re always on the lookout for talent. Yo...
2024-11-11
19 min
The Go Ham Podcast
Salon Leadership Unveiled: 5 Hacks To Step into Salon CEO
In this episode, we’re diving into what it really takes to elevate your leadership game. We’re sharing the top 5 things we do to enhance our skills as leaders, both in and out of the salon. From continuously investing in education to creating a routine that replaces unproductiveness with personal growth, we’ll give you the tools to set yourself up for success. We also discuss the power of experimenting through trial and error, the importance of emotional intelligence, and how connecting with your team on a personal level can make all the difference. Plus, we explore how having...
2024-11-04
23 min
The Go Ham Podcast
Event Recap: Engage and Elevate
Join us as we dive into our unforgettable experience at an exclusive salon owners retreat, led by the one and only Daniel Mason Jones! This episode takes you behind the scenes of an intensive program designed for salon owners and managers ready to elevate their businesses to new heights. We share insights from expert-led seminars, interactive sessions, and hands-on activities tailored to help tackle the unique challenges of running a successful salon.From leadership strategies to advanced management techniques, this retreat was packed with game-changing knowledge and networking opportunities with industry peers and top professionals. Whether you're...
2024-10-28
29 min
The Go Ham Podcast
Why Stylists Are Leaving Commission Salons
In this episode, we’re breaking down the real reasons why so many stylists are choosing to leave their salons. From poor salon culture and lack of strong leadership to the absence of a clear career growth plan, we’re diving into the challenges pushing talented professionals to make a change. And, of course, we can’t ignore one of the biggest shifts in the industry—the desire for independence, with many stylists pursuing their own salon ventures. Whether you’re a salon owner trying to retain your team or a stylist contemplating your next move, this episode is packed wit...
2024-10-21
24 min
The Go Ham Podcast
GO HAM: Unleashed
In this “Unleashed” episode, we’re diving headfirst into some of the most controversial topics that are lighting up social media in the beauty industry. From the ongoing debate over prebooking—does it really benefit everyone?—to the role (or lack of one) that cosmetology schools play in shaping future service providers, we’re pulling no punches. We also get real about the “popularity contest” on social media and how so much of it is smoke and mirrors. And, of course, we tackle the hot-button issue of whether religion and politics belong in salon conversations. We’re exploring all sides, taking on d...
2024-10-14
28 min
The Go Ham Podcast
Spilling the Tea on Toxicity
In this episode, we’re getting real about one of the biggest issues in the salon industry: TOXICITY. From selfish, unprofessional salon owners to team members who bring drama and negativity into the workplace, we cover it all. We’ll break down how toxic environments can drag your salon down and share actionable tips to overcome these behaviors. Plus, we’ll help you take a good look in the mirror to identify if you might be contributing to the problem. But the good news? There are so many non-toxic salons and amazing people in this industry—you just need to find...
2024-10-07
24 min
The Go Ham Podcast
Why Students Are Choosing Cosmetology School Over College
In this episode, we sit down with Hailey Zampitella, a recent high school graduate who always dreamed of becoming a speech pathologist. After working in a salon, she had a change of heart and decided to pursue cosmetology instead. We explore her journey, how high schools often lack information on trade school options, and the independent research she had to do. This episode is especially insightful for salon owners, offering a glimpse into what the younger generation expects from their salon experience. Whether you're navigating career choices or curious about future industry trends, this conversation is for you!
2024-09-30
26 min
The Go Ham Podcast
Inside the Mind of a 200K Part-Time Stylist
In this exclusive interview, we delve into Meaghan Cianci’s secrets for balancing her roles as a stylist, wife, and mother. Discover how she manages her time effectively, maximizes client satisfaction, and maintains a thriving career in the competitive salon industry. Despite working just 24 hours per week, she consistently takes home $200,000 annually. Whether you're a seasoned salon owner or a stylist looking to level up your career, this episode offers invaluable wisdom and practical advice. Don't miss out on this enlightening conversation that will inspire and empower you to achieve your own professional and personal goals.
2024-09-09
27 min
The Go Ham Podcast
GO HAM: Unleashed
Join us for an unfiltered conversation as we tackle some of the most controversial and pressing issues facing salon professionals today. In this candid discussion, we dive deep into the challenges that dominate social media feeds and salon floors alike. From the pervasive issue of burnout among stylists to the pet peeves that drive stylists crazy, and navigating/preventing mass walk-outs, no topic is off-limits. Get ready for bold insights, real talk, and a fresh perspective on what’s happening in the beauty industry.
2024-09-09
27 min
The Go Ham Podcast
Why We Opened Salon Suites Next to Our Commission Salon
Join us for an exciting episode where we reveal why we opened 24 independent suites right next to one of our salons! After an intense program that pushed us to rethink our business, we took a big risk – and it paid off. This move showed our team we’re all about giving them amazing opportunities and taking our brand to the next level.We’re sharing the highs, lows, and everything in between about becoming landlords and running these suites. From navigating commercial real estate to managing this new venture, we’ve learned a ton and can’t wait to te...
2024-09-09
30 min
The Go Ham Podcast
How We Grew Our Team From 8 to 80
Ready to hear how we skyrocketed from 8 team members to 80, and expanded from one salon to three? 🌟 This episode is all about our wild journey of growth, powered by a culture that’s anything but ordinary.We’re talking team trips to Jamaica, epic tailgate parties, and tons of off-the-wall fun that bonds our crew and attracts amazing talent. 🎉 Plus, we’re giving our team members the chance to become salon owners themselves.Tune in to learn how we listen to our team’s feedback, embrace crazy ideas, and create a work environment that’s second to none...
2024-09-09
26 min
The Go Ham Podcast
Welcome to the Go Ham Podcast!
Introducing The Go Ham Podcast—created by three friends and industry pioneers, Heather, Aliscia and Monica. We’re sharing our journey through entrepreneurship and the beauty industry, with behind-the-scenes insights, unfiltered stories, and innovative strategies. Whether you're a salon pro, aspiring entrepreneur, or just love a good success story, this podcast is for you. Tune in, laugh, learn, and be inspired by three ladies changing the game. Subscribe now and follow us @GoHamPodcast for more!
2024-08-19
01 min
Good Neighbor Podcast: Delco
Monica Rivera & Heather Piselli: The Sisters of Style Behind The Success of Privè Salons
Monica Rivera & Heather Piselli: The Sisters of Style Behind the Success of Privè Salons Can you imagine opening your first business at just 26? Monica Rivera did just that, and along with her sister Heather Piselli turned their stylish entrepreneurial dream into a thriving trio of respected hair care salons along the Philadelphia Main Line, known as Privè Salons. In this episode of the Good Neighbor Podcast, Heather and Monica share that journey, inspired by their father's entrepreneurial spirit to create the "Best Salon" as recognized by Main Line Magazine and The Philadelphia Inquirer. Lis...
2024-06-07
15 min