Shows
Med Spa CEOThe High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality. HIGHLIGHTS How to handle a high-performing provider who resists s...
2026-02-1127 minMed Spa CEOThe System for Training Stronger Consultations (Without Micromanaging Your Team)Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren't a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and delivers better results.
2026-02-0426 minMed Spa CEO10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it's quietly capping your growth, your cash flow, and your capacity to scale. I share the 10 reasons this happens, from teams that don't know how to hold a long-term plan, to the absence of forecasting, to a culture that treats results like a "one-and-done" fix instead of an ongoing relationship. Tune...
2026-01-2825 minMed Spa CEO3 Easy Shifts to Build a Team That Leads With ConvictionAre your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction...
2026-01-2124 minMed Spa CEOThe #1 Person You Need to Sell To in 2026The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you're still not sold on yourself, here's how to go all-in on your team, your offer, and your vision! HIGHLIGHTS The #1 person you n...
2026-01-1436 minMed Spa CEOThe ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)Generosity isn't something you earn after success. It's a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run...
2026-01-0727 minMed Spa CEOThe Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)Growth becomes simple when every part of your business is built to produce outcomes instead of chaos. In Part 3 of this series, I talk about turning ideas into infrastructure and ensuring that your marketing, consults, offers, and helping the right patients achieve outstanding results. I break down how to build signature menus around patient avatars, why named consults and annual plans anchor authority, and how to connect paid ads, organic content, guides, and events into one cohesive system. This framework is how you build an unshakeable foundation for growth in 2026 and beyond. HIGHLIGHTS W...
2025-12-3124 minMed Spa CEOTurn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)If your clients aren't rebooking consistently, it's not a motivation problem… it's a systems problem. In this episode, I'm sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move clients from one off appointments into long-term commitments, restructuring your menu around outcomes, and building an automated retention engine that works behind the scenes. I also share the CARES consultation framework, how to design a multi-million dollar menu built around solutions instead of services, and how automation can become your partner in...
2025-12-2454 minMed Spa CEO5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations.
2025-12-1721 minMed Spa CEOThe Marketing Ecosystem Behind My 2026 Growth StrategyThis episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence. HIGHLIGHTS Wh...
2025-12-1035 minMed Spa CEOUpgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners scale faster than others even when their strategy isn't better, how belief silently shapes every decision you make, and the four core areas that determine whether or not your business can actually grow beyond its current ceiling. HIGHLIGHTS Why no amount of strategy can outperform a limiting be...
2025-12-0320 minMed Spa CEOEnd Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today's episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how to override it to take immediate action. I also go over the tools you need to upgrade your mindset for the new year, including how to set goals, tap into your vision, and dream bigger than you thought possible. Consider this your roadmap for a profitable 2026, starting right now!
2025-11-2640 minMed Spa CEOThe Courageous CEO: Choose Action Over Complacency (Part 2)This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required...
2025-11-1920 minMed Spa CEOThe Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)The bigger your business grows, the more discomfort you'll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also share Gary Vee's take on what separates a $700K business from a $10M one and how courage, not confidence, is the bridge between the two. Get ready to expand your capacity for discomfort, master your mindset, and lead with resilience through every season of growth.
2025-11-1225 minMed Spa CEOTurn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers. HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up no...
2025-11-0523 minMed Spa CEOThe 4 C's Framework to Take Your Team from Stuck to Full Buy InIntroducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. HIGHLIGHTS Why resistance is a normal (a...
2025-10-2924 minMed Spa CEOHow to Create the Signature Menu That Makes It Easy for Clients to Say YesIf your menu is just a list of services, you're leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn't just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch "à la carte chaos" and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu y...
2025-10-2218 minMed Spa CEOWhat to DO When You are Feeling Defeated in Your BusinessLet's be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you're not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling into self-doubt or burnout. I break down the exact mindset shifts I teach inside Med Spa Advantage and how I personally lead myself when things feel hard. Tune in to how to reframe setbacks as leadership data, coach your team without resentment, and why your feelings can't run...
2025-10-1529 minMed Spa CEOHow to Protect Your Profit as You GrowJust because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that...
2025-10-0827 minMed Spa CEOFuture-Proofing Your Business & Team With AIAI is moving fast, but that doesn't mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CE...
2025-10-0123 minMed Spa CEOHow to Create a Sustainable Business that Sells MoreYou didn't start your business just to burn out in the treatment room. In this episode, I break down the common "founder's traps" that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the...
2025-09-2420 minMed Spa CEOTurn Tox Patients Into Premium Comprehensive Clients With This Business Model ShiftIf your calendar is packed with Tox appointments but your revenue isn't scaling, it's time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway. HIGHLIGHTS Why "Tox clients" don't automatically convert into your premium packages. T...
2025-09-1723 minMed Spa CEOBuilding a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah GriffinBehind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it's like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts...
2025-09-1038 minMed Spa CEOWant to Attract Premium Clients? Make the Shift from Suggestive to Assumptive MarketingIf your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level. HIGHLIGHTS
2025-09-0332 minMed Spa CEOHow I Made $340K From A $97 OfferAds get a bad reputation in the Med Spa world, but it's not the ads that fail… it's the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn't try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to...
2025-08-2720 minMed Spa CEOWhy Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)Visibility is no longer optional, it's required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best. HIGHLIGHTS What my daughter's nonprofit store taught me about visibility and impact.
2025-08-2026 minMed Spa CEOYour 2025 Business Growth Audit: 20 Questions To Show You What's Working And What's NotReady to grow a business that feels as good as it performs? In this special Q&A-style episode, I'm joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we've built these exact strategies into our Heather AI tools to help your team train faster...
2025-08-1329 minMed Spa CEOWhat Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated MarketFeel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status! HIGHLIGHTS The difference b...
2025-08-0623 min
Behind the NeedleThe AI Ecosystem That’s Changing the Med Spa Industry with Heather TerveenIn this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial intelligence is transforming the way med spa owners grow and scale their businesses.Heather shares how she created three powerful custom GPTs built from hundreds of podcast episodes, coaching calls, and proven frameworks. These AI tools help med spa owners improve their branded menu, consult process, and marketing content so they can operate more...
2025-07-3045 minMed Spa CEOWhy You're Losing Leads—And How AI Fixes It FastWhat if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike's agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the...
2025-07-3044 minMed Spa CEOSell Without Discounting and What to Do Instead To Stay PremiumYou don't have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn't work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I've built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand. HIGH...
2025-07-2314 minMed Spa CEOBuild Early Momentum And Successfully Launch Your New OfferSuccess doesn't happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it's a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on pu...
2025-07-1613 minMed Spa CEO10 Leadership Rituals That Help Me Succeed as a CEOHustle doesn't scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey. HIGHLIGHTS
2025-07-0932 minMed Spa CEO7 Psychological Hacks to Help You and Your Team Sell with ConfidenceWhat if the reason your team isn't closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you've worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts...
2025-07-0224 minMed Spa CEOBe the Enthusiastic Leader Your Business NeedsWant to know the secret behind high-performing leaders and premium sales? It's not just your strategy, it's your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from. HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team's effectiveness.
2025-06-2533 minMed Spa CEOCreate Content That Leads To Cash FlowMost content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for "everyone and no one." I break down what "authority-infused content" actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing! HIGHLIGHTS The #1 content mistake Med Spa owners make. What "to whom it may concern" content looks l...
2025-06-1824 minMed Spa CEOWhy Innovation is Your Real Job As a CEOGreat CEOs don't wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it's the missing link in your business growth. I share tips for how to build your "creative muscle", the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren't just operators, they're innovators. HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. ...
2025-06-1123 minMed Spa CEOThe 3 Pillars of an Unstoppable Brand That Sells High-Ticket OffersMost aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand. HIGHLIGHTS Why most Med Spa o...
2025-06-0417 minMed Spa CEOThe Fast-Action Framework to Go From IDEA to Launching NEW OFFERSThere's a belief that the more you THINK about something, the better it will be. But in business? That's RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was "perfect," why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go. HIGHLIGHTS What Minimum Via...
2025-05-2811 minMed Spa CEOYour Top Med Spa Questions Answered! Pricing, Team Buy-In, Social Media + MoreBack by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice. HIGHLIGHTS What I'd focus on FIRST if I w...
2025-05-2119 minMed Spa CEOThe Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS The 3 filters of the Pricing Matrix.
2025-05-1426 minMed Spa CEOBig Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it's the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry! HIGHLIGHTS
2025-05-0723 minMed Spa CEOUse AI to Dramatically Increase Productivity and Go From Overwhelmed to OptimizedAre you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live. HIGHLIGHTS Tools to become faster and more efficient in your work (and life!)
2025-04-3025 minMed Spa CEOThe Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client en...
2025-04-2317 minMed Spa CEOThe Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie JoEver wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry. HIGHLIGHTS How Tommie Jo we...
2025-04-1635 minMed Spa CEOThe Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 DaysIf quarterly planning sounds boring, you've been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I've learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you're stuck in overthinking mode. Get ready to take r...
2025-04-0927 minMed Spa CEODo I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you've been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury...
2025-04-0223 minMed Spa CEOAnswering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End ClientsI've been collecting your HOTTEST questions over the past few months and I'm answering the ones I get asked the most. I'll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON'T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit. H...
2025-03-2635 minMed Spa CEOHow to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle FreedmanHave you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results. HIGHLIGHTS 00:00 Meet Dr. Gabrielle Freedman, a family chiropractor.
2025-03-1938 minMed Spa CEOCreate Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa ElzaWondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It's time to stands out, serve at a higher level, and break free from the one-size-fits-all approach.
2025-03-1237 minMed Spa CEOThe Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieuxIf your Med Spa membership is just a discount program, you're missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux's Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes. HIGHLIGHTS Why most Med Spa memberships fail. How t...
2025-03-0535 minMed Spa CEOBuild a Magnetic Funnel that Converts Social Media Into RevenueIs your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn't convert and start building an automated sales system that consistently attracts high-value clients. HIGHLIGHTS The difference between random content and content that actually d...
2025-02-2621 minMed Spa CEOThe Content Strategy That Turns Followers into Paying ClientsWhat if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it's either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media st...
2025-02-1927 minBehind the NeedleHow to Package Your Services for Maximum Profit with Heather TerveenAre you struggling to get your Med Spa team to consistently sell your high-ticket packages? You're not alone. In this episode, I sit down with Heather Terveen, the Med Spa CEO, to uncover her proven framework for creating treatment packages that practically sell themselves. Heather shares the psychology behind packaging services to eliminate decision fatigue for your clients, and boost your revenue. Listen in for actionable strategies to differentiate your offerings and make it a no-brainer for clients to invest in your best-in-class treatments. Highlights00:00 - Who i...
2025-02-1333 minMed Spa CEOThe ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieuxAre you wasting money on ads? If your paid ads aren't converting into bookings, the problem isn't just targeting — it's what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it's not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we di...
2025-02-1234 minMed Spa CEOHow to Sell Premium Solutions Without Feeling SleazySelling is NOT sleazy — it's an act of service. In this episode, I debunk common misconceptions about selling and explain why it's critical to your med spa's success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity. HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden cos...
2025-02-0528 minMed Spa CEOWhy Being Affordable is Killing Your Med Spa (and What to Do Instead)Premium patients won't trust you with their results if you don't trust yourself to charge what you're worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients. HIGHLIGHTS W...
2025-01-2925 minMed Spa CEOMy Signature Menu Framework to Maximize Your Med Spa's RevenueWhat if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025. HIGHLIGHTS The framework to...
2025-01-2232 minMed Spa CEOWhy Customization is Hurting Your Sales and Client Outcomes (and How to Fix It)Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let's make 2025 the year you scale with ease, impact, and confidence!
2025-01-1523 minMed Spa CEOThe Strategic Shifts to Scale Your MedSpa in 2025Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business. HIGHLIGHTS Why I t...
2025-01-0844 minMed Spa CEOHow to 10x Your MedSpa Growth in 2025Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose! H...
2025-01-0127 minMed Spa CEOThe Secret Weapon for Higher ROI and Premium ClientsIs building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth! HIGHLIGHTS The secret to charging more for your services. How to attract top talent and become a category of o...
2024-12-2532 minMed Spa CEOHow to Build Unshakable Self-Trust and Achieve Limitless GrowthWhere does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you're capable of! HIGHLIGHTS I'm launching my new mastermind program. How I navigate life after being diagnosed with hereditary cancer. Ways t...
2024-12-1833 minMed Spa CEO3 Communication Secrets to Skyrocket Your MedSpa Sales and Client ResultsAre your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction. HIGHLIGHTS Common communication mistakes that may be hindering your sales and client engagement. Ways to r...
2024-12-1139 minMed Spa CEO3 Strategies to Drive Multi Million Dollar Growth in 2025 (and Beyond)Are you ready to stop playing small and grow your business in 2025? In this episode, I challenge you to consider how seriously you're approaching your business. Are you halfway in or halfway out? Let's talk about what it tangibly looks like to "burn the boats" island go all-in to create real results. I share how to identify and overcome the obstacles you're avoiding, invest strategically in your core channels, and create a roadmap for sustainable growth. Get ready to eliminate half-hearted efforts, and finally achieve the next level results you've been working for in business and life!
2024-12-0422 minMed Spa CEOHow to Become a Category of One in Your MarketAre you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche. HIGHLIGHTS How to identify and solve the "sameness problem" in your practice. Why many M...
2024-11-2729 minMed Spa CEOLeverage This One Thing For Premium Sales Every WeekWhat if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to turn your consultation process into a high conversion secret weapon and create lifelong clients. Get ready to turn your obsession with results into revenue! HIGHLIGHTS How the PSP framework simplifies offers, sales, and marketing. How t...
2024-11-2017 minMed Spa CEO3 Simple Levers to Boost Revenue and Make Q4 Your Best YetIs your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consistent, high-value results for your clients and business. Get ready to simplify, strategize, and make this fourth quarter your best yet! HIGHLIGHTS Three levers that drive revenue and profit growth. How signature offers transform patient r...
2024-11-1323 minMed Spa CEOThe 5 Step Framework to Create Consultations That SellIs your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the "CARES" framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales. HIGHLIGHTS How a strong consultation increases revenue and improves client results. Tips on creating a consistent consultation f...
2024-11-0617 minMed Spa CEOHoliday Promo Do's and Don'ts to Crush Your Q4 Sales with Andrea Smith & Taleesa CrawfordReady to crush your sales goals through the holidays? I'm joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table. HIGHLIGHTS How to simplify your holiday promotions for maximum impact. Maximize the buying habits of your clients during the holiday season.
2024-10-3037 minMed Spa CEOThe New Rules of Aesthetic Marketing with Neal Karski of Patient EngineReady to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business. HIGHLIGHTS How long ads...
2024-10-231h 13Med Spa CEOThe Secret to Using Specificity to Attract Premium ClientsReady to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today's market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps...
2024-10-1615 minMed Spa CEOHow To Magnetically Attract High-Value ClientsIs your med spa struggling to stand out and attract the right clients? In this episode, I'm sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy...
2024-10-0917 minMed Spa CEOHow To Build an Unstoppable Team of Sales ExpertsYou've crafted results-driven signature packages, but why aren't they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it's essential to transform them into a revenue-generating powerhouse. I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I'll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that's reliable, elegant, a...
2024-10-0226 minMed Spa CEOThe Secret to Innovation and Becoming A Leader in Your IndustryAre you stuck in the trap of constantly looking at what your competitors are doing? In today's episode, I'm sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I'll share how one of my clients created a powerful $11,000 signature aesthetic package. It's time to stop looking outward and start building a practice that stands out! HIGHLIGHTS How one of my clients designed a...
2024-09-2520 minMed Spa CEOTriple Your Sales with This Simple StrategyReady to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you'll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid...
2024-09-1817 minMed Spa CEOPowerfully Position Your Unique Offer That is Irresistible to Your Dream ClientWith the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I'll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to...
2024-09-1121 minMed Spa CEO3 Powerful Questions to Hit Your Next LevelChange your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You're closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that...
2024-09-0424 minMed Spa CEOContent That Sells (And How To Avoid Being Friend-Zoned)Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. HIGHLIGHTS...
2024-08-2818 minMed Spa CEOHow to Transition from Technician to Owning Your Role as CEOAre you tired of feeling like you're stuck in the trenches of your business? It's time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to...
2024-08-2120 minMed Spa CEOThe Secret Sauce to Establish Credibility and Become A Magnet for Premium ClientsImagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need...
2024-08-1417 minMed Spa CEOThe Secret to Letting Go of Doubt and Run Your Business with ConfidenceHave you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice...
2024-08-0720 minMed Spa CEOHow to Establish Yourself As an Expert and Stand Out in A League of Your OwnWhy blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more! HIGHLIGHTS Strategies to...
2024-07-3123 minMed Spa CEOThe Framework to Become a Magnet for Premium PatientsI recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base. HIGHLIGHTS The difference between skilled providers vs true...
2024-07-2422 minMed Spa CEOHow to Build A High-Performing TeamOne of your most crucial roles as a business owner is being a confident leader. In this episode, I'm sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI's, we're covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.
2024-07-1729 minMed Spa CEOThe Simple Shift That Will Transform Your Business (and Profitability)Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that's not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar. HIGHLIGHTS
2024-07-1035 minMed Spa CEO10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford CompanyAre you ready to supercharge your website and branding? I couldn't be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They've done wonders for my brand and website, and they're ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don't miss out!
2024-07-0347 minMed Spa CEO3 Shifts to Achieve Weekly Premium Sales on RepeatThis is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It's time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer! HIGHLIGHTS How to market intentionally to ideal patients that invest in premium services. The process to audit your current o...
2024-06-2628 minMed Spa CEOHow to Sell Skincare with Confidence and Boost Your Med Spas RevenueLet's dish the secret sauce for skyrocketing your skincare sales this summer! If you're tired of inconsistent sales and want to transform your skincare recommendations from "maybe" to "take my money", this is a must-listen! I'll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm...
2024-06-1926 minMed Spa CEOThe #1 Trait That Sets Apart the CEO's Who SucceedGary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I'm going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you'll have the tools to choose courage over complacency - taking the bold action your business needs. HIGHLIGHTS What Ga...
2024-06-1230 minMed Spa CEOTransforming Weight Loss Shots to Premium ProgramsReady to attract more clients through your doors to help with your weight loss programs? I'm breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake's 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd. HIGHLIGHTS...
2024-06-0518 minMed Spa CEO10 Tips to Beat the Summer Slump and Sell More During Slow SeasonsReady for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you're not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services. HIGHLIGHTS How to prepare and protect your business from dips in...
2024-05-2923 minMed Spa CEODesigning Your Practice's Brand ArchitectureWant to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we're going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let's dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you'll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury.
2024-05-2229 minMed Spa CEOStrategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea SmithWant a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your a...
2024-05-1528 minMed Spa CEOHow To Make Millions From Your MenuWant to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It's time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days. HIGHLIGHTS 01:30 How to make a signature offer suite that is irresistible to yo...
2024-05-0810 minMed Spa CEOMy Word for 2024 I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is "speed." Not hustling harder. Not lacking intentionality. Speed to me is when I look at our growth in 2024, how we can...
2024-01-2521 min
Lessons of a LashpreneurMindset Matters in Business with Skin CEO Host Heather TerveenToday’s guest, Heather Terveen, is sharing some step by steps of how to THINK DIFFERENTLY to get RESULTS in your business. She also shares her “Belief Diamond” which has helped her students overcome the anxiety, overwhelm, and paralysis they faced during the pandemic and how THRIVING business owners take control back of their minds to overcome the most challenging of obstacles and circumstances you may face in your entrepreneurial journey. Heather Terveen is a former licensed aesthetician turned mindset and marketing coach for beauty business owners. She helps beauty business owners become confident thought leaders and go-to...
2021-07-1640 min
Online Marketing And Media PodcastPart 2 of My Chat with Heather Terveen About Standing Apart, Content Marketing, & More.Today is Part 2 of my chat with Heather Terveen where she interviewed me for her podcast. I wanted to share this with you because although we’re both in the same industry we have different backgrounds & approaches which makes us both similar but unique. We covered a range of topics including: My story of how I got into aesthetic marketing. How to plan your content strategy based on where your prospects are currently at in their buying journey. And we discussed how to differentiate your business from your peers and competition.
2020-05-2030 min
Yakker Bot TalkEcommerce Chat Bots and 5 Day Challenges with Heather TerveenI first found Heather as I was scrolling through facebook. I saw an ad where she was telling me to stop and listen. I found the ad unique and fun so I stopped. I ended up sending it out to a few of my friends and then requested to chat with her. The converstaion went great so I decided to ask her to come on the show and talk about her ecomm experience with bots as well as what she has been up to.
BIO: Heather Terveen is an ecommerce entrepreneur and online marketing nut who teaches...
2018-04-2143 min
The Shift Show104: Figuring Out Your Next Product with Heather Terveen, Adorn LeeHeather Terveen is the founder of Adorn Lee an online store that sells totes and bags for brides-to-be, new moms and travel lovers alike. She sells primarily on the Amazon Marketplace in addition to her own website. She also consults with others more and looking to get their physical products on Amazon as well. In this episode you'll learn: how to figure out if your product will sell on Amazon.com Where you should look to figure out your product How to become a go-to resource in your field. ...
2016-09-2127 min