Shows
Vegan Food Truck Business PodcastFrom Serving Their Local Community to New Edition On Tour: Sometimeatarian Creating Delicious & Healthy Food (Ep. 12)Send us a textWhat happens when two plant-based visionaries go from serving their local Atlanta community to cooking backstage for New Edition on tour? 🎤🍽️ In this inspiring episode, Heather Zeitzwolfe sits down with Danielle from Sometimeatarian, a powerhouse vegan food trailer that’s flipping the script on what plant-based food can be. 🌱💥✨ From humble beginnings rooted in family health struggles to scaling their business through catering, creativity, and community, Danielle shares what it really takes to succeed in the food trailer world.We talk about:🚛 Why they chose...2025-06-2517 min
Vegan Food Truck Business PodcastTurn Your Food Truck into a Global Sensation with Viral Branding: Chanel Goodson from Vegan AF: Ep. 7Send us a textAre your incredible vegan recipes getting lost in the crowd? Wondering how to get people excited about your food truck—before they even take a bite? In this episode of The Vegan Food Truck Business Podcast, host Heather Zeitzwolfe talks with Chanel Goodson, the visionary behind the pink-and-viral Vegan AF Food Truck. Chanel reveals how bold branding and Instagram-worthy offerings can skyrocket your visibility—even in a saturated market. You’ll learn:Why marketing and branding might matter more than your best recipe...2025-02-0914 min
Vegan Food Truck Business PodcastMapping Your Vegan Food Truck Treasure Map: A Goonie's Inspired Guide to Business Planning: Ep. 3Send us a text🚚✨ Ready to turn your vegan food truck dreams into reality? Join Heather Zeitzwolfe (Savvy Frugal Vegan) for a Goonies-inspired adventure through business planning! 🗺️ In this fun-filled episode, we use a treasure map to break down the essential elements of your vegan street food business plan! From mapping your territory (market analysis) to counting your coins (financial projections), you'll be guided to create a solid foundation for your mobile vegan venture. Perfect for aspiring food truck entrepreneurs who want to learn business basics without the boring jargon. Grab your compass, and let's...2024-12-1812 minVegan Food Truck Business PodcastWelcome to The Vegan Food Truck Business Podcast (Hosted by Heather Zeitzwolfe - Savvy Frugal Vegan): Ep. 1Send us a textReady to join a community of passionate vegan food entrepreneurs? The Vegan Food Truck Business Podcast is your new home for building and growing a successful plant-based mobile food business.In this first episode, we're laying the foundation for our journey together. You'll get a taste of what's to come in future episodes, where we'll dive deep into business strategies, financial planning, and practical tips specifically for vegan food trucks, carts, and pop-ups. Whether you're already serving customers or still in the planning phase, this podcast will be your c...2024-12-0407 min
Get Radical With Your BusinessBreaking Free: Building An Authentic Business Beyond the Cults & Gurus (Guest Elaine Williams) Ep. 120In this episode, Heather Zeitzwolfe sits down with Elaine Williams (speech & video coach) from Captivate The Crowd to discuss the allure and pitfalls of business gurus and cults. They delve deep into:The attraction and potential dangers of following business gurus and cults.The initial inspiration from a guru and the subsequent journey.Evaluating the real benefits and drawbacks of guru-led advice.The hidden costs involved in terms of time, money, and energy.Exposing the cult-like tactics prevalent in MLMs and pyramid schemes.The fine line between self-improvement and mind control Using critical thinking to know wh...2023-09-3039 minGet Radical With Your BusinessGet Radical With Your Business - I'm Back, Baby! (Season 4)It's me, Heather Zeitzwolfe; I'm BACK!!!!!! Yep - the show has been rebranded and renamed. The podcast formerly known as Get the Balance Right is now called Get Radical With Your Business! Yeah, baby! The focus is still on you, the creative entrepreneur! As part of the Rad Pack listening audience, I would LOVE to invite you to attend my free workshops and other events: GetRadBiz.Com/Events.While on my podcasting sabbatical, I started an interactive and supportive ongoing program called Get Radical Profit Growth Accelerator. To learn more, go to GetRadBiz.Com/incubator. C...2023-02-2804 min
Get Radical With Your BusinessEp. 109: Failure is an Option - Letting Go of Perfection, Facing Your Fears, and Learning From Your Mistakes (Solo Episode)Albert Einstein said, "A person who never made a mistake, never tried anything new." When you become an entrepreneur, you must embrace failure and learn from it. Perfection is for Mary Poppins, not entrepreneurs. If you want to be your own boss, things are going to get messy. Get ready to suck it up and face your fears. The more you fall down and dust yourself off, the higher your chances for success. Ready to try something new? What about TikTok? Listen in to find out about the newest challenge. SHOW NOTES:Sign up for...2022-09-1416 min
Get Radical With Your BusinessEp. 106: Be Authentic to Attract the Right Clients (Five Steps to Increase Profits - BONUS SERIES)How are you showing up in your business? Are you faking it until you make it? Are you a copycat? Or are you the real deal? Nobody wants to do business with a cookie cutter! Don't be afraid. Be brave and show the world who you are. When you are authentic in your business, success will follow. Not only does it feel better to be yourself, but you will also attract the right people to your brand. Instead of selling, you will be able to build a relationship with your tribe. This is the first ins...2022-09-0510 min
Get Radical With Your BusinessEp. 105: Channel Your Inner Rockstar to Engage Your Audience with Confidence (Guest Gregory “G” Wright)Our guest, Gregory Wright (aka "G. Wright"), joins us to help you crack the code to unlock your inner rockstar. He shares his insider knowledge from over 25 years in the music and performance business. He has traveled the globe working as a tour manager and sound engineer with bonafide rockstars. Through his experience, he has learned the techniques these performers use to captivate their audiences before they go on stage.He is currently a producer and media trainer at All Things Relax Studios. G is passionate about helping entrepreneurs overcome imposter syndrome and tap into their storytelling su...2022-08-3118 min
Get Radical With Your BusinessEp. 104: Makeup Artist & Pinup Vixen (Sara Latt aka Bomber Betty) [Creator Spotlight]Our guest is Sara Latt, who is a hair designer and makeup artist for her business, Vintage Vixen Vanity. When she’s not making other people look fabulous, you can find her on Instagram and in magazines as her alter ego, Bomber Betty.Sara visits the podcast as a featured creator. This is a new show format for season three, and we’re delighted to have her highlighted first. She is an extraordinarily talented stylist and model whose creativity overlaps both in front of and behind the camera.You'll learn how Sara got into the pinu...2022-08-2426 min
Get Radical With Your BusinessEp. 103: How to Achieve an Awesome ROI from Live Conferences (Solo Episode)Have you been thinking about going to a live conference? Have you wondered whether it's worth the time and cost? In this episode, you will learn how to achieve a kick-ass return on investment (ROI) when attending live conferences. Heather also shares her super tips on attending them on a tight budget and how to maximize your results! Download the ROI Tracker to set goals and track your success.SHOW NOTES:Get a FREE copy of the Conference ROI Tracker Tool. For mo...2022-08-1737 min
Get Radical With Your BusinessEp. 102: Profit Coaching Session (Artist Carrie Brummer)We're pulling back the curtain for this episode's on-air profit coaching session. We are joined by artist, teacher, and community leader of Artists Strong, Carrie Brummer. As an artist, you can spend so much time being in your head, getting caught up in non-stop creation. However, profits come from taking calculated action. Sometimes self-doubt can trip us up or maybe we don't know which idea we should tackle first. That's why getting an outside perspective of a coach can be so rewarding. Heather deeply dives into Carrie Brummer's current offerings, including a virtual art course with online s...2022-08-1046 min
Get Radical With Your BusinessEp. 101: Create a Profitable Business as a Photographer (Guest Joe Edelman)Welcome to the first interview for season three, where we hear from an expert in media creation. For this episode, we are concentrating on photography. To discuss this topic, we are joined by Joe Edelman, whose career as a photographer has spanned the last six decades. In this interview, Joe is very open and forthcoming. He weaves a cautionary tale, which includes his past struggles with his business finances. As an artist, there can be high and low points with cash flow. Unsurprisingly, once he understood his numbers, his financial success turned around. Besides avoiding pitfalls, Joe's wi...2022-08-0332 min
Get Radical With Your BusinessEp. 100: Unlock Your Profitable Superpowers (Solo Episode)Woot! Woot! Episode 100. We're back for Season Three! Are you tired of soul-sucking work? Are you ready to embody your true authenticity? Being normal sucks. Let's be entrepreneurial misfits and make money being weirdos. Discover how to unlock your profitable superpowers! Whether you are a podcast editor, videographer, photographer, content creator, or other media creator, this episode will help you generate more revenue from your passion and talents. Host, Heather introduces the audience to her juicy framework. You'll learn how to monetize your zone of genius, life's passion, and problem-solving ability. For this guided brainstorming e...2022-07-2726 min
Get Radical With Your BusinessWelcome Creative Rebels, Freaks, Misfits and Geeks! (Season Three Trailer)If you're a rebel, freak, misfit, or geek who is tired of working for the man and has a burning desire to make money on your own terms through media creation and production, that is so freakin' killer and happy we found each other.I'm Heather Zeitzwolfe, a long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. I understand what it's like to be a square peg in a round hole. After decades of feeling depressed and trapped from soul-crushing 9 to 5 jobs, I finally took the leap into entrepreneurship in my 50...2022-07-1703 min
Get Radical With Your BusinessEp. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability. I hear so many entrepreneurs say that the one thing they need is more sales. But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials. As a CPA and business strategist, I have met many entrepreneurs that are working themselves ragged. However, despite making over six fig...2022-06-0126 min
Get Radical With Your BusinessEp. 98: Be a Rebel - Take the Entrepreneurial Leap (Guest Stephanie Harter of Coaching Like You Give a Damn) [From Passion to Profits Series]After discovering veganism, our guest Stephanie Harter's life has not been the same. Before she started her vegan coaching business, she had the quintessential Jerry Maguire moment and hasn’t had any regrets. In fact, she has taken her passion for veganism to a whole new level. She became an author of the award-winning book, The Skinny On Eating Like You Give a Damn, and now trains others who share her passion, to become vegan coaches. Her business, Coaching Like You Give a Damn, provides the framework and guidance to help plant-based coaches and practitioners take their businesses from gr...2022-05-2530 min
Get Radical With Your BusinessEp. 97: Get Paid To Travel - Build a Business Based on Retreats (Guest Rita Perez of Ritaventures) [From Passion To Profits Series]Love to Travel? What if you could build a business based on your passion for travel? This may sound too good to be true, but that’s what our guest did. Rita Perez is a self-professed cruise junkie and the founder of RitaVentures. Her business spawned out of her love for event planning and her background in hospitality management. Rita is also a certified Master Cruise Counselor and the host of The Cruise Retreat Podcast. Contact & Follow Rita: - Instagram - LinkedIn RitaVentures: WebsiteThe Cruise Retreat Podcast: Website Rita’s FREE Retreat Planning Cale...2022-05-1834 min
Get Radical With Your BusinessEp. 96: Taking a Bite Out of Success, Sandwiches and Seitan (Guest Rosalind McCallard from Snackrilege) [From Passion To Profits Series]In this episode, you’ll hear from one badass lady who has taken three separate passions and morphed them into one widely successful business! Rosalind (Roz) McCallard and her husband Clayton created the vegan sandwich company, Snackrilege, in 2014. The company’s offerings consist of wickedly good sandwiches branded with puns that can evoke a chuckle from any metalhead.  Ever since its inception, Roz and Clayton have been serving up mouthwatering, grab-and-go breaded delights. We're thrilled to have this awesome chick be part of our From Passion to Profits Series. We discuss how she built a business based on her...2022-05-1129 min
Get Radical With Your BusinessEp. 95: Podcasting for Your Mind, Business and Soul (Guest Jenn Dragonette from Feed Your Business with Love podcast) [From Passion To Profits Series]On the fourth installment of the From Passion to Profits series, we’re joined by a vibrant woman who’s not afraid to use soul and exploration to generate an income! In this episode, you’ll hear from the lifelong learner, fellow entrepreneur, and tsunami of self-love, Jenn Dragonette! She does everything from flying planes to painting with her eyes shut, but today Jenn joins the show to share the multi-passion evolution that led her to become a podcaster. Besides being the host of Feed Your Business with Love podcast, Jenn has a multitude of certif...2022-05-0437 min
Get Radical With Your BusinessEp. 94: Stop Winging It With Your Numbers - You Need a Plan (Solo Episode) [From Passion to Profit Series]Do you have something that you are super passionate about and want to build a business around it? If you want to take your passion from a hobby to a business, you need a plan. But to be strategic you need to know your numbers. If you want to be profitable, it's time to stop winging it! Knowing your numbers is about understanding the things that are going on financially in your business and being able to measure, monitor, and ultimately impact them. In episode 94 we explore this topic as the third installment...2022-04-2724 min
Get Radical With Your BusinessEp. 93: Passion, Grit and Determination: An Artist Success Story (Guest Arastasia Rolain from The Passion and Potential Podcast) [From Passion To Profits Series]In the second installment of our series, From Passion to Profits, we’re joined by an entrepreneur who embodies the art of pursuing your passion and saying “heck no!” to fear!Today, we’re speaking with the talented artist and successful, Arastasia Rolain! Forget starving artists. Arastasia built a business making art and money through her grit, determination, and passion! She is a photographer, painter and coaches others to tap into their gifts. She’s also the host of The Passion and Potential Podcast where she inspires others to shift their mindset and let go of their f...2022-04-2046 min
Get Radical With Your BusinessEp. 92: Using Shopify to Create an Online Empire (Guest Aneka Grandison a.k.a Shopify Queen) [From Passion To Profits Series]In the first installment of our new series, From Passion to Profits, we are joined by royalty. All hail the majestic Queen of Shopify, Aneka Grandison! If you've been curious about getting into the eCommerce scene, you're in luck! Aneka gives us the scoop on starting a Shopify business with minimal cost and no physical inventory. Aneka has built her online empire using the power of Shopify. She shares her insider tips on how to create a six-figure eCommerce business. Not ready to get into retail, no problem! You can use Shopify to sell digital products like books and...2022-04-1243 min
Get Radical With Your BusinessEp. 91: Authentic Marketing - Lessons Learned From Going Live for 45 Days in a Row [Stepping into Your Authenticity Series]Welcome to the last installment of our Stepping Into Your Authenticity Series. As a companion piece, host Heather Zeitzwolfe decided to take on a self-imposed challenge to go LIVE on Instagram for 45 days in a row. The catalyst for this challenge was to break through her fears of going LIVE. More importantly, she wanted to set an example for those in the audience who have been reluctant to try it.After receiving words of encouragement and numerous questions, Heather decided to wrap up the series with a few highlights from her experience. This episode is a hybrid...2022-04-0538 min
Get Radical With Your BusinessEp. 88: Pitch Like a Pro and Gain Visibility Through Booking More Podcasts (Guest Angie Trueblood from the Go Pitch Yourself Podcast) [Stepping Into Your Authenticity Series]It's time to level up your pitching and increase your podcast bookings! To learn how, we’re joined by Angie Trueblood, an expert on all things podcast pitching! She is the founder of The Podwize Group and host of the Go Pitch Yourself podcast. Angie guides and supports business owners in effectively utilizing podcasts to increase visibility and grow their businesses. She shares her tips and tricks from preparation to pitch. Forget the spray and pray approach to pitching. You'll learn strategic methods to secure more shows with...2022-03-1537 min
Get Radical With Your BusinessEp. 76: Secret Strategies for Creating Profitable Facebook and Instagram Ads for Newbies and Experts (Guest Stacy "Zeal" Reed from Stop Boosting, Start Selling podcast)If you think Facebook is dead, it isn't. In fact, rebranding themselves as Meta, sets the stage for big things ahead. As a result, Facebook and Instagram remain powerful platforms for advertising, if you understand how to interpret the data. Our guest is Stacy "Zeal" Reed, a marketing whiz, who has taken six-figure businesses to seven, by using these ads and implementing her strategies. Whether you have no idea what a Facebook pixel is or run a successful ad agency, this episode is chocked full of value bombs. So grab something to take notes, if you want to make y...2021-12-2139 min
Get Radical With Your BusinessEp. 75: Make Self Care a Nonnegotiable by Creating Work Life Balance (Guest Kathryn Burmeister)Our focus, for this episode, is the importance of having a healthy work-life balance and taking time for self-care. As entrepreneurs, we tend to put our work first, which can lead to an unhealthy lifestyle, both physically and mentally. To discuss this topic, we are joined by Kathryn Burmeister who is an attorney, speaker and coach. In addition, she is the author of the book Overcoming the Addiction to the Status Quo, which was inspired by her own difficult journey of overwork. After surviving her rock bottom, Kathryn has been passionate about sharing her experience to help others. Seeing...2021-12-1433 min
Get Radical With Your BusinessEp. 74: Achieve Greater Profits With Email Marketing (Guest Janet Fish from Break Through Your Profit Ceiling Podcast)Are you using email marketing? If so, are you using it effectively? None of us want to spam our subscribers, but when we find that happy middle between being annoying and hardly showing up, it is this sweet spot where profits can grow through this powerful means of marketing. Â On this episode, we are digging into the power of email marketing. To discuss this subject, we are joined by Janet Fish who is a business coach and the host of the Break Through Your Profit Ceiling podcast. Not only is she an email marketing enthusiast, she has c...2021-12-0740 min
Get Radical With Your BusinessEp. 73: Increase Your Bottom Line by Becoming the Boss of Your Brain (Guest Diann Wingert host of The Driven Woman Podcast)We are joined by Diann Wingert, who is a “no BS” therapist turned mindset coach and the host of The Driven Woman Podcast. Diann helps women, with busy brains get focused. We discuss how intelligent, motivated women tend to get in their own way of success and struggle as entrepreneurs, due to their overactive brain. As entrepreneurs, we can be our harshest critic. However, if we can be the boss of our brains, we can stop the negative chatter and start creating the business and income we deserve. If you've struggled with limiting thoughts, ADHD, shiny object syndro...2021-11-3046 min
Get Radical With Your BusinessEp. 72: Creating Community to Support Your Audience and Grow Your Brand (Guest Tracie Root from Gather Community)On today’s show we are talking all about building communities to support and nurture our audience, whether that be followers, fans, clients, prospects, members, etc. Through fostering community engagement, we can help strengthen and grow our brand.We are joined by Tracie Root, the founder of the Gather Community to discuss the importance of community and how to build your own based around your business, whether to be used as a vehicle to promote your brand or as a revenue stream.SHOW NOTES:Contact or Follow Tracie Root and the Gather Community: Website - F...2021-11-2333 min
Get Radical With Your BusinessEp. 71: Stop the Hustle and Grind, Plan Like a CEO to Achieve Your Profit Goals (Guest Racheal Cook from Promote Yourself to CEO Podcast)Are you ready to start earning more and finally reach your profit goals? In this episode, learn how to free yourself from the constant hustle and grind, so you can build a sustainable business. We discuss the importance of planning like a CEO, to achieve predictable revenue. As we close out the year, it’s time for you to schedule a CEO retreat. You deserve this opportunity where you can reflect on the past year and map out the next. In this podcast, you’ll learn tips on how to create a year-end retreat that will catapult your...2021-11-1642 min
Get Radical With Your BusinessEp. 70: Create More Cash in Your Business by Knowing Your Numbers (Guest Marley Majcher the Profit Goddess)Do you struggle with cash flow? Do you want to make more money in your business? In this episode, we discuss how knowing your numbers can help you create more cash in your business. To explore this topic, we are joined by Marley Majcher the Profit Goddess and author of the book, But Are You Making Any Money? Stop Being Busy and Start Creating Cash.  She has quickly established herself as a top business coach in LA. Also known as the Party Goddess, she is the CEO of a nationally acclaimed full-service event planning and catering business with the same...2021-11-0938 min
Get Radical With Your BusinessEp. 69: The Entrepreneurial Emotional Rollercoaster (Guest Sarah Walton from Game On Girlfriend Podcast)If you're a business owner, then you've probably experienced the emotional rollercoaster of entrepreneurship. . To discuss this topic we are joined by Sarah Walton who is a success coach and the host of the Game on Girlfriend Podcast. As an intuitive business mentor, she has helped hundreds of women start and grow businesses that they love. We get into all kinds of juicy stuff like influence, imposter syndrome, money mindset, and the importance of using data to make conscious decisions, rather than letting emotions hijack success. We discuss ways to avoid having a business turn into a met...2021-11-0243 min
Get Radical With Your BusinessEp. 68: Land Flipping Secrets - How to Start Investing on a Budget (Guest Jantzen Young - Private Money Institute)Have you ever thought about investing in real estate? Does the idea of flipping property intrigue you? Are you wondering how to fund your retirement? In this episode of Get the Balance Right, we will address all of this and more. To discuss this topic we are joined by the smart and savvy Jantzen Young. After working in financial services for 14 years, she started to invest in real estate. She quickly became a successful land flipper and coaches others to do the same. Jantzen is known on Tik Tok by her moniker Flipping Without Rehab. Jantzen and her husband S...2021-10-2633 min
Get Radical With Your BusinessEp. 67: Adapt and Conquer - Refocus for Success (Guest Leslie Kuster CEO of Back from Bali)Planning is vital to succeed as an entrepreneur. However, being nimble is crucial. In business, rigidity can lead to stagnation, loss opportunities and obsolescence. If you can adapt, refocus and improve your mindset, beautiful things can happen, such as financial wealth and healthy balance. Our guest, Leslie Kustor joins us to dig deep into this conversation. You'll also learn about how she took her fashion business from 5 figures to millions. Leslie is a Business Lifestyle Mentor, Entrepreneur, Author, Inspirational Speaker and the CEO of Back from Bali. Spoiler alert, the secret of Leslie’s success includes tons of sticky not...2021-10-1837 min
Get Radical With Your BusinessEp. 66: Using Podcasting to Grow your Business and Positive Impact (guest Kathleen Gage from Vegan Visability Podcast)In this episode, you will learn how to grow your business through podcasting. These promotional opportunities can also be used to make a positive impact in the word. To discuss this topic we are joined by the talented powerhouse, Kathleen Gage. She is digital marketer, author and a relentless champion for the animals. In addition, Kathleen is a podcast marketing expert, who hosts two of her own, Plant Based Eating for Health and Vegan Visibility. If you’re a purpose driven entrepreneur or desire to be one, get ready to be inspired. SHOW NOTES:Contact or fol...2021-10-1238 min
Get Radical With Your BusinessEp. 65: The Real T on Life Insurance (Guest Daphne Jones aka The Smart Money Chick)In this episode, we dive into the juicy details of life insurance. This conversation is neither boring nor morbid, so set aside any preconceived ideas you may have about the topic. We are joined by Daphne Jones (aka The Smart Money Chick) who gives us the real T (truth). She breaks down the importance of life insurance and why it should be the cornerstone of your financial planning. We also discuss Daphne's financial hardship, due to an illness, which lead her on a quest to help others with their money and wealth building. Daphne is a licensed agent, wealthability co...2021-10-0530 min
Get Radical With Your BusinessEp. 64: Increase Your Income Through a Side Hustle (Guest Kris McPeak from The Got Side Hustle Show)Have you ever thought about having a side hustle? What about getting a part time job? Perhaps, your adventures in entrepreneurism IS your side hustle. Whether you're wanting some extra cash, paying off debt or just looking for something fun to do, having a side hustle can be the answer. To discuss this topic, we are joined by Kris McPeak, the podcast host of The Got Side Hustle Show. Kris is an employee by day, but makes money on the side through her hustle. In this episode, you will learn the key considerations, before starting a side hustle. We di...2021-09-2837 min
Get Radical With Your BusinessEp. 63: Understand Your Numbers to Become a Strategic CEO (Guest La'Vonne Shields - Accounting Strategist)Business is like chess; if you don't know how to play, you'll eventually get into a desperate situation. By understanding your numbers, you can make informed decisions, which will give you the ability to transform into a strategic CEO. To discuss this topic, we are joined by La'Vonne Shields, the Accounting Strategist. She helps executive coaches and consultants increase their cash flow, reduce taxes and maximize profits. She has over twenty years experience in helping business owners find clarity around their finances. La'Vonne is also an NLP certified Master Practitioner. SHOW NOTES:La'Vonne Shields: - Linkedin 2021-09-2136 min
Get Radical With Your BusinessEp. 62: Break Free From Your Money Blocks To Unleash Your Income Potential (guest Dr. Amanda Barrientez from NFA Money)In this episode, we are exploring the topic of money blocks and how they can limit your income potential. You are probably plagued by them at some level. It takes a concentrated effort to break-free from these blocks, to live an authentically abundant life. What are your beliefs when it comes to money? How do these beliefs manifest in your business? To discuss this, we are joined by Dr. Amanda Barrientez, who is the host of the Max Potential Money podcast. Amanda works with coaches and online entrepreneurs, through her NFA Money programs, where she helps them a...2021-09-1430 min
Get Radical With Your BusinessEp. 61: Get Out of Your Own Way by Believing in Yourself (Guest Kerry Tepedino)In this episode, we discuss having a healthy alignment between our physical, emotional and mental state, so that we can live a happier, more productive and rewarding life as an entrepreneur. If we can get out of our own way by believing in ourselves, we can achieve anything. To discuss this topic, we are joined by Kerry Tepedino who is a transformation trainer and speaker. Kerry is on a quest to support women as they challenge their self-defeating behaviors and overcome past traumas and fears. Kerry specializes in a variety of areas including mindset mastery, leadership, creating sustainable results, a...2021-09-0734 min
Get Radical With Your BusinessEp. 60: Preparing Your Business for Uncertain Times (Guest Mary Beth Simon, Contingency Plan Expert)Your business is your baby, right? Imagine if something were to happen to you… like, you contracted a major illness, or an unexpected family emergency came up, or even worse you die; do you have a plan in place for your business to operate without you? Would your business be able to serve your clients without your presence? Granted, this is not exactly the sexy side of business, but you need to put a plan in place. Otherwise, who will pick up the pieces when you can't? Being prepared for the unknown is our topic for this epis...2021-08-3125 min
Get Radical With Your BusinessEp. 59: How to Maintain Financial Health in Your Business (Guest Lesley Batson - Rebel Rock Wealth)In this episode, we focus on how to maintain financial health in your business, from creation and beyond. To discuss this important topic, we are joined by Lesley Batson, who is a financial professional. She is the woman behind Rebel Rock Wealth, which provides life insurance and wealth coaching. She helps empower her clients to think independently about their finances. Lesley is also the host of the Rebel Rock Money Talk podcast. SHOW NOTES:Follow Lesley Batson: Twitter - Linkedin - Instagram Rebel Rock Wealth: WebsiteRebel Rock Money Talk: Podcast Website - The...2021-08-2430 min
Get Radical With Your BusinessEp. 58: Reframe Your Money Mindset to Make More Money in Your Business (solo episode with Heather Zeitzwolfe)Join Heather for another solo episode of Get the Balance Right, where she explores how to reframe our money mindset. Our money stories are a combination of our unique experiences, which impact all of our financial decisions. By rewriting our money story, we can push through the toxicity that holds us back from being truly successful. In this episode, she discusses how to identify these toxic beliefs, which hijack our money personalities. Through Heather's RAIN Money framework, she teaches us how to reframe our money mindset to manifest abundance. Through this behavioral transformation we will be able to live...2021-08-1721 min
Get Radical With Your BusinessEp. 57: Rewrite Your Money Story to Build Wealth (Guest Michelle Arpin Begina, CFP, CIMA)On this episode, we are talking about the origin of our money mindset. To discuss this topic we are joined by financial expert, Michelle Arpin Begina. She is a financial advisor who is a Certified Financial Planner (CFP®) and a Certified Investment Management Analyst (CIMA®). Michelle comes to us with over 25 years experience in this field and was twice named one of Worth Magazine’s Best 250 Financial Advisors. Besides having a passion to help her clients build wealth, she is fascinated with financial psychology and has been certified in Financial Therapy. During our childhood, our attitude and behavi...2021-08-1030 min
Get Radical With Your BusinessEp. 56: Gain Visibility, Influence and Authority Quickly Through Writing a Book (Guest Stephanie Mojica, Get Their Attention Now)On this episode of the podcast, we are joined by Stephanie Mojica, author, editor and coach whose business Get their Attention Now helps entrepreneurs all over the globe write, publish and promote their books. Stephanie is a digital nomad with over two decades of experience in this arena. She's also a regular host on Clubhouse, where she shares her immense knowledge. As an entrepreneur, in this digital age, you may find cutting through the noise, more and more difficult. If you're looking for the holy grail, writing your own book may be the solution. Once you're published...2021-08-0332 min
Get Radical With Your BusinessEp. 55: Increase Your Income Through Multiple Revenue Streams By Being Your Fierce Self (Guest Nicole Roberts Jones from Amplify Your Brilliance)In this episode, we examine ten different revenue streams you can implement in your business to increase your earning potential. We are joined by Nicole Roberts Jones from the Applify Your Brilliance podcast, for a discussion on how to utilize your unique talents and experience to earn more money through multiple revenue streams. Nicole is a best-selling author, international speaker and CEO. She went from making $13,000 per year in her business to $200,000; Nicole found financial success after she hired a coach, got clear on her gifts, and stopped trying to be like everyone else. Now she teaches other female e...2021-07-2743 min
Get Radical With Your BusinessEp. 54: 10 Inexpensive Ways to Bring More Balance to Your Life (Solo Episode with Heather Zeitzwolfe)Welcome to season two of the podcast. We're changing things up! The show will now be more focused on female entrepreneurs and helping to take the mystery and confusion out of business and personal finances. We’ll also dive into the struggles of juggling a business with a busy life and explore solutions that you can easily implement. As entrepreneurs, we live crazy busy lives. Running your own business is stressful and draining; chances are finding balance in your busy life is challenging. What if you could achieve balance? Join Heather, in her first solo episode, where yo...2021-07-2027 min
Get Radical With Your BusinessEp. 53: Breaking Through Fear and Self Doubt to Take Action (Guest John Davis the Corporate Action Hero)The topic, on this episode of Get the Balance Right Podcast, is overcoming self-imposed limitations by breaking free from our fears and self-doubt so that we can take action as entrepreneurs. To discuss this, I am joined by John Davis, whose personal and professional life has all been about taking action. He’s a Hollywood stuntman turned motivational speaker, known as the Corporate Action Hero and the host of the Inner Action Hero Podcast. His message is inspirational and stems from a tragic incident from his life. During his youth he injured himself and was told he would never wa...2021-06-2934 min
Get Radical With Your BusinessEp. 52: How to Create Copy that Connects with Your Audience (guest Cassandra Le of the Quirky Pineapple Studio)In this episode of Get the Balance Right Podcast we are talking about copywriting. To discuss this topic, we are joined by the adorable and smart Cassandra Le, the founder of the Quirky Pineapple Studio, a creative agency, which specializes in brand messaging and copywriting. Her company serves clients all over the globe. Cassandra is an expert in heartfelt copy, which is the main focus of our discussion. It's extremely powerful because it connects with your audience on a more personal level. In this interview, we dive into what copy is and isn’t, along with ways to...2021-06-2233 min
Get Radical With Your BusinessEp. 51: How to Generate More Leads: Leveraging LinkedIn for Referrals (Guest Nedra Rezinas)For the topic of this episode, we are exploring the magic of referrals and how to use LinkedIn to leverage this. To dive into this subject we are joined by the marketing strategist and consultant, Nedra Rezinas. Besides being a LinkedIn expert, Nedra educates entrepreneurs through her online classes and through the Small Business Design Center in Portland, Oregon.  If you're an entrepreneur, then you've discovered how long it takes to acquire a new client and how costly it can be. By effectively utilizing referrals, you can significantly decrease these costs and shorten the time between prospect to...2021-06-1524 min
Get Radical With Your BusinessEp. 50: What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)In this episode of Get the Balance Right podcast we are joined by the Brand SERP guy, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder and CEO of the ground breaking digital agency, Kalicube. Jason is the world’s expert on all things related to brand SERP (search engine results pages). Since 2013, Jason has been tracking, studying and optimizing the results that Google generates for brand names.  In this episode, you’ll learn all about the importance of brand SERP and why your business should be focused on it. We also...2021-06-0838 min
Get Radical With Your BusinessEp. 49: How to Increase Clients Through Speaking Gigs (Guest Caterina Rando from Thriving Women in Business)On this episode of the podcast, you’ll learn how to utilize speaking opportunities to grow your business and gain more clients. To discuss this topic, we’re joined by Caterina Rando, the CEO and founder of Thriving Women in Business and the host of the Expand Your Fempire podcast. She supports women to sell more, speak more, serve more and massively monetize their mastery. Caterina is a dynamic business woman who is fun, smart and giving. She has created an online community for business women on a mission. You can also find Caterina each week on Clubhouse in the...2021-06-0142 min
Get Radical With Your BusinessEp. 48: Leading a Purpose Driven Team (Guest Anne Stefanyk from Kanopi Studios)On this episode of Get the Balance Right podcast, we are talking about leading a purpose driven team. To discuss this topic, we are joined by Anne Stefanyk, the founder and CEO of Kanopi Studios, a digital agency that designs, builds, and supports websites for nonprofits and mission-driven businesses. Anne shares strategies she implemented in her business to help build a cohesive purpose driven team. She has created a thriving, positive and supportive culture with over 50 distributed team members known as Kanopians. In this age of technology where employees often feel disengaged, creating a cohesive, purpose driven c...2021-05-2529 min
Get Radical With Your BusinessEp. 47: Stop Trying To Be A Superhero! Get Help In Your Business (Guest Cindi Knight from Girl Friday Personal Assistant Services)In this episode of Get The Balance Right, we are joined by Cindi Knight, the founder and owner of Girl Friday Personal Assistant Services. We discuss the importance of entrepreneurs getting help in their business so they have the bandwidth to work ON their, business rather than constantly IN it. Cindi has helped hundreds of entrepreneurs get back their time and sanity by finding the right people to handle any task. Whether its one-off jobs, like picking up a package or on-going services, such as virtual assistants, Cindi is able to provide a solution so that business owners can ac...2021-05-1833 min
Get Radical With Your BusinessEp. 46: Change Your Circle, Change Your Life (Guest Jamar Jones - Writer and Founder of Foureva Media)On this episode, we are joined by by the charming and talented Jamar Jones, the founder of Foureva Media and the host of the Foureva Podcast. He is a video marketing and branding expert, along with a speaker, motivator and self-proclaimed comic book enthusiast. Jamar Jones oozes with positive energy from every pore. But that wasn’t always the case. As a teenager he was angry and felt lost, he experienced racism and had to deal with the stress of attending four different high schools. Despite his challenges growing up, Jamar went on to have a successful music career an...2021-05-1136 min
Get Radical With Your BusinessEp. 45: Building a Business Based on Ethics (Guest Kayleigh Nicolaou, Co-founder of Kakadu Creative)In this episode of Get the Balance Right Podcast we are talking about business ethics and building a company based around the impact it can have on society and the environment. To discuss this important topic, we are joined by Kayleigh Nicolaou who is one of the founders of Kakadu Creative, a design and marketing agency located in England. Ethics is at the forefront of everything Kayleigh and her company provides not only for their clients, but their local community. Whether it’s offering green hosting, cleaning up trash in their neighborhood or being vegan, their commitment to ethics ha...2021-04-2038 min
Get Radical With Your BusinessEp. 44: How to Harness the Power of Pinterest For Your Business (Guest Amber Peterson CEO of Pinwheel Strategic Marketing)This episode is all about harnessing the power of Pinterest. We get down to the nitty gritty on the WHY and HOW you should be using Pinterest as part of your marketing and content strategy. Whether you're a content creator or a service-based business, you can utilize Pinterest to help grow your business. To discuss this topic, I am joined by Amber Peterson, she is a Pinterest marketing expert and the CEO of Pinwheel Strategic Marketing. Amber helps her clients increase visibility and drive website traffic by leveraging her Pinterest super powers. The Pinterest platform currently has ap...2021-04-1135 min
Get Radical With Your BusinessEp. 43: Using Technology to Automate Your Business - Offload Work and Save Time (Guest Tess Ball from the Shitty Idea Time Podcast)In this episode, we are joined by Tess Ball, she is founder of the Shitty Idea Time Business Collective (formerly the Small Business Incubator), a business coach and the host of the Shitty Idea Time podcast. Before Tess started her current online community, she spent years in the trenches as a marketer. Her entrepreneurial journey started when she opened a gym for introverts. BTW - She's still a fitness coach. This is a lively, fun, informative and (sometimes) nerdy conversation, where we discuss using technology to automate tasks. You'll learn about practical ways to offload work and save...2021-04-0642 min
Get Radical With Your BusinessEp. 42: Leadership in the Age of Pivot Fatigue (Guest Julia Becker Collins, COO Vision Advertising)This episode we are joined by Julia Becker Collins who is the Chief Operating Officer at Vision Marketing, a female led, full-service marketing agency founded in 1999. On this episode the focus is on leadership and the challenges of leading a team during the age of pivot fatigue. Through the ups and downs during the pandemic, leaders and their teams have had to be nimble, supportive and dedicated. Our guest Julia Becker Collins lived this firsthand. Part of her success was due to her ability to lead, but the secret sauce, was having a dynamic team that she could count...2021-03-3040 min
Get Radical With Your BusinessEp. 41: Getting Shiny Object Syndrome Under Control (with guest Amber Hawley, host of the My Biz Bestie Podcast)This episode of Get the Balance Right is all about shiny object syndrome. As entrepreneurs, we're easily distracted by new things, whether its a course, technology, a management method; the list goes on and on. To help us get this under control, we our joined by Amber Hawley. She is a licensed therapist and the host of the My Biz Bestie podcast. Amber specializes in ADHD support, mindset coaching and is a self proclaimed slayer of overwhelm. In this episode, Amber shares her strategies, techniques and tips, to help us become focused entrepreneurs rather than squirrels. Heather, o...2021-03-2350 min
Get Radical With Your BusinessEp. 40: Content Marketing Trends - What You Need to Know for SEO (Guest Fernando Angulo from SEMrush)On this episode of Get the Balance Right podcast we are joined by Fernando Angulo who is the head of communications at SEMrush. If you’re in the search engine optimization or marketing space, then you’re probably very familiar with SEMrush and their tools. They're a SaaS company that offer a wide range of products for online visibility management and content marketing.Fernando Angulo specializes in B2B search marketing, e-commerce, influence marketing, and has been a featured speaker at over 50 top conferences worldwide each year. SEMrush has their finger on the pulse of content marketing and Fern...2021-03-1639 min
Get Radical With Your BusinessEp. 39: Manifest Millions By Transforming Your Mindset (Guest Sandy Forster from Wildly Wealthy)On this episode of Get the Balance Right podcast we are joined by Sandy Forster from Wildly Wealthy. She went from welfare to becoming a millionaire by changing her mindset. Sandy’s passion is to help women around the world to think bigger and feel empowered so they can manifest what they desire. Sandy is a money mindset mentor, an author and teaches others to become Inspired Spirit Coaches. She was even featured by Oprah as the Aussie Secret. This episode is full of inspiration. Whether you want millions or not, we dive into the po...2021-03-0931 min
Get Radical With Your BusinessEp. 38: Dismantling Patriarchal Conditioning - Women, Power and Leadership (Guest Sarah Schneider) We are talking about women, power and leadership on this episode of Get the Balance Right. Our guest is Sarah Schneider who is a Professional Certified Coach. She works predominantly with women leaders, helping them break free from their cultural "good girl" conditioning in order to step into their desired leadership roles. Sarah holds an MBA and spent a decade in the male-dominated IT space. This episode explores the challenges women have in a male dominated world, especially in the workplace. The way women are portrayed in the media as caricature stereotypes is also explored. Through years of...2021-03-0229 min
Get Radical With Your BusinessEp. 37: Capture Your Authentic Brand Story With Video (Guest Kerri Feazell from Concurrent Productions)In this episode, we are expanding on the authentic branding topic we explored last week. Our focus for this show is about capturing your authentic brand story with video. We are joined by Kerri Feazell from Concurrent Productions, a video production company she owns with her husband Jeff. Using their expertise as storytellers, they create authentic mini documentaries about their clients. Rather than operating the camera, Kerri produces and directs the videos. Between her inquisitive approach and ability to make camera-shy clients feel comfortable, her videos are very natural and unrehearsed. We discuss Kerri's approach to the bu...2021-02-2328 min
Get Radical With Your BusinessEp. 36: Market Your Company With Authentic Personal Branding (Guest Trish Taylor)On this episode of Get the Balance Right, we’re talking about personal branding. I’m joined by Trish Taylor, a former celebrity stylist who has transformed into a brand embodiment coach. She is committed to helping heart-centered, online entrepreneurs align their outside with their inside, so they can create enticing content and feel authentic and comfortable with their appearances. Trish is an introvert; she has empathy for her clients that may be shy and helps them transform. She leverages her unique experiences as a celebrity stylist and her master’s degree in psychology to empower entrepreneurs to step into th...2021-02-1635 min
Get Radical With Your BusinessEp. 34: Unlocking Your Value Proposition (with guest Lisa Princic from Scaling Deep)Value proposition is the focus of this episode; it's what ultimately separates you from your competition. To discuss this important topic, I am joined by Lisa Princic. She is the host of the Scaling Deep podcast and a membership growth strategist who helps clients generate recurring revenue through membership sites. She also runs an online community called the Membership Lounge. Lisa is also the brainchild and organizer of an upcoming, free, online event called The Profitable Membership Summit. On this episode, you will be encouraged to think about your own value proposition to develop it for success in...2021-02-0227 min
Get Radical With Your BusinessEp. 33: Ultimate Sales Hack - Shut Up and Listen (Guest Max Landesman from Maxin' TV)On this episode of Get the Balance Right, is the second installment of our sales series. Our guest is the outspoken and funny, Max Landesman, who is the host and creator of the Youtube business show Maxin’ TV. His area of expertise is lead generation and sales. He’s a fast-talking entrepreneur, with an MBA, from New Jersey with a booming personality. Max and his twin brother are the co-owners of Linked Automation, a BS-free, results-driven, digital marketing agency. If you missed last week’s episode, our guest was Nikki Rausch, also known as the Sales Maven who is a...2021-01-2639 min
Get Radical With Your BusinessEp. 32: Selling Effectively Without Sleaze (Guest Nikki Rausch aka The Sales Maven): Sales Series Pt1On this episode of Get the Balance Right podcast my guest is Nikki Rausch. She is a sales expert and coach who is certified in NLP. Nikki is the host of the Sales Maven podcast, which has a devoted fan base, which includes members of her supportive community, The Sales Maven Society. Besides writing books about sales, she offers coaching programs where she trains entrepreneurs and others to sell without the sleaze. She developed a sales framework called the Selling Staircase, which is the title of one of her books. Through her professional background and her extensive education in n...2021-01-1945 min
Get Radical With Your BusinessEp. 31: Creating a Safer Workplace Culture Through Art and Poetry (Michelle Kaplan, the Corporate Poet)On this episode we are joined by Michelle Kaplan, who is known as the Corporate Poet. She has approximately 30 years of experience in HR and 15 years as a Professional Development Trainer and Coach. Michelle’s approach to coaching is non-conventional, because she brings her own twist into it by incorporating poetry and creativity along with her training, whether its entrepreneurs or their teams. She helps business leaders who are struggling with challenges such as decision fatigue, retention issues, or workplace issues such as performance, interpersonal conflicts, and communication.  She’s also written two poetry books, one is called...2021-01-1232 min
Get Radical With Your BusinessEp. 30: Utilizing Green Marketing to Promote Sustainability (with guests Maria and Andres from Green Mo)In this episode, we are joined by Maria Batenkova and Andres Bohorquez. They are the founders of the green digital marketing agency, Green Mo. Green marketing is also known as “environmental marketing” or “eco-marketing,” but according to Green Mo’s blog, it refers to the marketing of products or services that promote sustainability and environmental benefits. As some businesses commit to producing safe or sustainable products, other green companies work towards reducing their carbon footprint.  Green Mo focuses on environmentally conscious solutions for its clients, whether through digital marketing or helping them be a more eco-conscious business. For Maria and...2021-01-0526 min
Get Radical With Your BusinessEp. 29: Harnessing the Power of Visual Thinking as a Leader with Guest Todd Cherches (Author VisuaLeadership)On this episode we are joined by Todd Cherches. He recently published the must-read business book VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life. Whether you’re an entrepreneur or someone who leads teams, this book is jammed packed with techniques to unlock creative solutions through visual thinking. Going far beyond sticky notes on a whiteboard, this book was years in the making and the culmination of the thousands of business books Todd has read.  Todd is also the CEO and cofounder of BigBlueGumball, a NYC-based consulting firm specializing in leadership development, public spe...2020-12-2928 min
Get Radical With Your BusinessEp. 28: Three Big Mistakes Your Business Must Avoid When Using Social Media (Katie Brinkley)On this episode of the podcast we are joined by Katie Brinkley. She is the founder of Next Step Social Communications. Katie helps her clients grow their revenues by tapping into social media and digital marketing. Her expertise includes email marketing, Linkedin Lead Generations, branding, and social media management. If you’re more of a DIYer, she has a coaching program for that as well. She’s a life-long native of Denver, and although many of her clients are based there, she serves business owners all over. The topic of this episode is all about social media and the...2020-12-2231 min
Get Radical With Your BusinessEp. 27: Embracing Triple Bottom Line (Planet, People and Profit) with photographer Bree McCoolOn this episode of Get the Balance Right Podcast we are joined by Bree McCool. She is a content strategist and a photographer. She serves clients in fields such as fashion, beauty, culinary, and travel. Bree has extensive experience working with models, products and lifestyle photography. The topic of today’s show is embracing the concept of the triple bottom line in your business. For those who aren’t familiar, triple bottom line refers to the three P’s – Planet, People, Profit. We dive into all three of the P’s and discuss how each of these relates to...2020-12-1534 min
Get Radical With Your BusinessEp. 26: Side Hustle to Over 3 Million in Annual Recurring Revenue (Ben Aston - The Digital Project Manager)On this episode of Get the Balance Right we are joined by Ben Aston. Our topic today is turning a bootstrapped side hustle into a business that generates over 3 million dollars annually through recurring revenue. Ben accomplished this success through hard work, but accredits some of his success to luck. Like many, his digital adventures started with a website. Rather than go down the route of a designer, Ben’s agency experience was more heavily concentrated on the account and project manager side.When he moved from England to Canada, to relieve his potential boredom as the ne...2020-12-0832 min
Get Radical With Your BusinessEp. 25: Strategic Planning for Predictable Profits (Guest Racheal Cook from the CEO Collective)In this episode, we are joined by Racheal Cook, the host of the Promote Yourself to CEO podcast. She’s also the woman behind the CEO Collective, a 12-month experience to guide entrepreneurs to create sustainable success in their business. If that wasn’t enough, Racheal is on a mission to end entrepreneurial poverty for women. The show’s topic is Strategic Planning for Predictable Profits. We discuss designing your business to have one signature offer and how this approach will allow you to scale without all the hustle. We also dive into the importance of the CEO sco...2020-12-0134 min
Get Radical With Your BusinessEp. 24: Big Enough Business Growth (Lee Lefever, author and Common Craft Co-founder)In this episode of the podcast is Lee LeFever. He and his wife (Sachi) co-founded the company Common Craft. Lee is the author of the Art of Explanation. He recently published his second book, Big Enough. The inspiration for the book comes from Lee’s personal entrepreneurial journey. Despite the opportunity for growth, he and Sachi made a commitment to keep their company small. He is living proof that success and happiness don’t come from being bigger, it comes from being big enough.  We discuss the pivotal moment when the Common Craft video style was bor...2020-11-2422 min
Get Radical With Your BusinessEp. 23: Tapping Into Your Enneagram to Increase Profits (Guest Leslie Lyons - Unshakeable Leadership)In this episode, we go on an enneagram road of discovery with Leslie Lyons. She is the founder of Bombshell Movement Studio in Chicago and host of Beyond the Pole: Tales from the CEO podcast. Leslie is also an Enneagram enthusiast. She uses this powerful tool when coaching female entrepreneurs. Leslie guides her clients through a three-month intensive called the Unshakeable Leadership program. She bases her method on what she defines as the three P’s - Personality, Pleasure, and Profits. Do you know your true enneagram number? By tapping into your enneagram personality type, you...2020-11-1735 min
Get Radical With Your BusinessEp. 22: Stop Being a Worker Bee - Transform from Solopreneur to CEO (Elyse Tager Business Coach)In this episode, we are joined by Elyse Tager, a business coach for ambitious female entrepreneurs. After owning a media agency for 11 years, she switched her focus based on a need she encountered with her clients. She found that female entrepreneurs were getting stuck in what she defines as a worker-bee mindset and now she helps women break free of those mental chains. We discuss “what got you here, won’t get you there” when scaling your business from solopreneur to CEO.Elyse is a serial entrepreneur with a wealth of knowledge. You can find her each week g...2020-11-1034 min
Get Radical With Your BusinessEp. 21: It Starts with Positioning – What Do You Want to Be Famous For? (Jeff Meade from The Meade Company)In this episode, we are joined by Jeff Meade the founder of The Meade Company, a management consulting firm for small to mid-sized marketing and advertising agencies. We explore Jeff’s fascinating past when he created a market research company focused on the urban multicultural youth market, which was under-served. Jeff went on to build and contribute to other marketing ventures before starting Meade, where he helps creative agencies grow their businesses. Jeff’s approach to positioning starts with the question, “what do you want to be famous for?” We discussed the importance of becoming an expert and buil...2020-11-0329 min
Get Radical With Your BusinessEp. 20: Tales from the Asylum - A Conversation with Filmmaker David Michael LattIn this episode, we have a very special guest, filmmaker David Michael Latt. He is one of the founders of the Asylum, a prolific film studio that has distributed and produced hundreds of films, ranging from art-house to Sharknado. David and the Asylum have carved out their place in Hollywood by focusing on the type of films audiences crave like genre pictures and mockbusters. Their budgets may not be as large as the giant film studios, but they deliver high-quality entertainment with raving fans and a giant catalog for streaming. While other film studios have gone on hiatus during...2020-10-2741 min
Get Radical With Your BusinessEp. 19: Higher Purpose Leadership Through Conscious Capitalism (Guest Kymm Nelsen)In this episode, our guest is Kymm Nelsen, one of the founders of the Portland, OR chapter of Conscious Capitalism. Our discussion focuses on the growing movement around purpose-driven business and the positive impact these enterprises can have on society and the planet. Kymm's fascinating talents include NLP, hypnotism, and teaching HUNA. We dive into her professional experiences which range from website design to be an executive coach at Being First, Inc. In this interview, we talk about the differences between Conscious Capitalism, B-Corp, and the other organizations supporting businesses with a framework to build a better world. 2020-10-2033 min
Get Radical With Your BusinessEp. 18: Done is Better than Perfect; Lower the Bar, Take Action and Start Living Your Dream (Guest Annelise Worn from the Marketing Mentor Program)In this episode, we are joined by Annelise Worn the founder of the Marketing Mentor Program and the host of The Mumstyle Business Podcast. She and her husband started their business around a relative’s kitchen table in Australia. They both wanted more freedom and the ability to raise their family where they grew up. Since these modest beginnings, Annelise has built a successful digital marketing firm, which serves clients on the other side of the globe. We discuss the client journey, the importance of having a high-value offer, and building trust with your potential clients through so...2020-10-1329 min
Get Radical With Your BusinessEp. 17: Marketing with Purpose; A Holistic Approach (Charlotte Chipperfield founder of Chipperfield Media)In this episode, we are joined by Charlotte Chipperfield the founder of Chipperfield Media and the host of the Holistic Marketing Podcast. Charlotte is a marketing success catalyst who works with her clients one-on-one and through her online course, The Holistic Marketing Roadmap. In this show we discuss her unique approach to marketing, utilizing purpose to drive content, and being a certified member of Benefit Corporations for Good. We also dive into Charlotte’s fascinating background in the wine industry and the holistic framework she has developed as a result. Charlotte’s usage of clever analogies, which include crowns and...2020-10-0622 min