Shows
Baking it Down with Sugar Cookie Marketing 🍪220. Baking it Down - Ope, It's Amy!Send us a text👋 Ope, It's Amy! The mod team meets the mod team.In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted to? Yes, many times. But...2025-07-151h 20Baking it Down with Sugar Cookie Marketing 🍪219. Baking it Down - C is for CancerSend us a text🤒 C is for Cancer - A health update.In this week's Baking it Down Podcast - Episode 219 - C is for Cancer, we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, Heather).Today's podcast was a departure from our typical marketing content. It's a way to raise awareness that cancer doesn't judge, it doesn't choose fav...2025-07-081h 20Baking it Down with Sugar Cookie Marketing 🍪218. Baking it Down - The First Ever Mid-Summer Membership SaleSend us a text🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale.In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin' by so fast). 🤑 1. The Details This is our first-ever Mid-Summer Membership Sale - typically, we run a Black Frida...2025-07-011h 20Baking it Down with Sugar Cookie Marketing 🍪217. Baking it Down - Video Marketing for Local Small BakeriesSend us a text📹 Video Marketing - For local, small cottage bakeries.In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the Facebook platform would now be categorized as Reels, thus shutting the door on horizontal videos (* Lives are still Lives, though).It's what's in...2025-06-241h 03Baking it Down with Sugar Cookie Marketing 🍪206. Baking it Down - Expound then ExpandSend us a text💳 Expound then Expand - Plan before your purchase.In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes?).It's easy to get ✨shiny object✨ syndrome when you check out the Best Bakes threads in the Sugar Cookie Marketing Group thinking, "Well, if that sold well for them, it migh...2025-04-081h 34Baking it Down with Sugar Cookie Marketing 🍪198. Baking it Down - Weather with Heather (and Corrie)Send us a text❄️ Weather with Heather (and Corrie) - Weather policies 101.This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather.🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what makes weather events and cookie pick-ups a match made in refund hell. So - how to predict the un...2025-02-121h 23Baking it Down with Sugar Cookie Marketing 🍪197. Baking it Down - Lessons from Susan ReedSend us a text🕵️♂️ Susan Reed - A scammer's lessons in marketing.Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect.We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways for lessons we can steal (on brand) from Susan Reed and company.If you're unacquainted with ol' Suzy, she's the n...2025-02-041h 22Baking it Down with Sugar Cookie Marketing 🍪190. Baking it Down - How the Grinch Saved ChristmasSend us a text💗 How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. But back to baking - December is a rough time for bakers. On the one hand, with all the marketing work we laid all year, we're finally a...2024-12-1759 minBaking it Down with Sugar Cookie Marketing 🍪189. Baking it Down - 10 Marketing Lessons from [Redacted]Send us a text🔟 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year.But with every [Redacted], there are marketing lessons to be learned - 🧠 and this year we picked 10 marketing lessons to apply to your bakery-endy (okay now I'm done making up words). 📣 The biggest takeaway from the [redacted] spamming: NO ONE is seeing your posts...2024-12-031h 23Baking it Down with Sugar Cookie Marketing 🍪187. Baking it Down - The At-Fault CultSend us a text🫗 The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all seriousness though, we wanted to explain the long-term benefits of the short-term losses "absorbing fault" can have on your bottom line. And here's...2024-11-191h 23Baking it Down with Sugar Cookie Marketing 🍪186. Baking it Down - The 5 Ds of DisarmingSend us a text💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mistakes - or to miss the client's cryptic order details amid the flurry of incoming requests and changes. Hey - we're human. They're human. It happens. But 2024-11-121h 13Baking it Down with Sugar Cookie Marketing 🍪185. Baking it Down - The Vendy Blendy EpisodeSend us a text🛒 The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and how much they'll sell it (not) for. As the hype builds for Black Friday, pre-shopping the Vendys on the podcast is always a fan favo...2024-11-051h 53Baking it Down with Sugar Cookie Marketing 🍪184. Baking it Down - Boo-urn OutSend us a text👻 Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 months (📅 October, November, and December). 🤑 It's easy to fall prey to that green we've been laying the foundation for all year, 🔥 but it's always the fast pass t...2024-10-291h 14Baking it Down with Sugar Cookie Marketing 🍪182. Baking it Down - Content Buckets DebunkedSend us a text🪣 Content Buckets DebunkedContent categories explained.In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping you organize and cat...2024-10-151h 21Baking it Down with Sugar Cookie Marketing 🍪180. Baking it Down - Reach 4 Q4Send us a text🎯 Reach 4 Q4 - Gaining reach in a complex Q4.In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year.And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes, and black Friday.🖐️ Talk about a reach ruckus! All of these major events competition for one really tiny phone screen? You're g...2024-10-011h 28Baking it Down with Sugar Cookie Marketing 🍪179. Baking it Down - 2 Busy 2 BusinessSend us a text🤹 2 Busy 2 Business - 10 ways to up communication in Sept.In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev).Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie had gotten her inquiry. See, Bev was a referral from another client, Ashley, who loved a 4 day waiting period for cookie communication. But unlike Ash, Boss Bev needed a c...2024-09-241h 23Baking it Down with Sugar Cookie Marketing 🍪178. Baking it Down - Reading the Cookie RoomSend us a text🗣️ Reading the Cookie Room - Tells your market's telling you.In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathedral.What started as an innocent disclaimer in the contract that allowed the make-up artist to gather content for their social ballooned into an uninvited (and intr...2024-09-171h 49Baking it Down with Sugar Cookie Marketing 🍪176. Baking it Down - Cookie Crime Scene CleanupSend us a text🦴 Cookie Crime Scene - Don't look back, look forward.In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.😭 And you will also have to deal with clients who had a less-than-ideal experience with your busin...2024-09-031h 12Baking it Down with Sugar Cookie Marketing 🍪175. Baking it Down - Wedding Vendor RecapSend us a text💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief.In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - it's genius. Execution - it's lacking. ✌️ The event was two days consisting of two "faux wedding receptions" - one upstairs (🪵 earthy fore...2024-08-271h 39Baking it Down with Sugar Cookie Marketing 🍪170. Baking it Down - Class SuppliesSend us a text✂️ Class Supplies - A "bake-down" of what we bring and why.In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this list with every class drop). Let's go through our general "class supplies" list we use f...2024-07-161h 18Baking it Down with Sugar Cookie Marketing 🍪169. Baking it Down - Corrie-tisolSend us a text😌 Corrie-tisol - Managing stress this summer.In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress.So while this is a business podcast, the business of managing stress will keep you in business. 😫 Chronic stress is no good for the bottom line 📉 - it'll lead to burnout, and up until the...2024-07-091h 13Baking it Down with Sugar Cookie Marketing 🍪167. Baking it Down - Getting Corpy OrdersSend us a text💼 Getting Corpy Orders - A campaign for corporate girly eras.In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders.Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully), and could become a consistent recurring order. Corporate clients' "cut-to-the-chase" approach to ordering saves a ton of back-and-forth and the limited scope means sim...2024-06-181h 28Baking it Down with Sugar Cookie Marketing 🍪165. Baking it Down - Taking a Stab at CollabsSend us a text🔪 Taking a Stab at Collabs - The bake-down of a local collab.In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom.Okay, so what's a local collab? If you're familiar with our cookie collabs on Instagram - it's not that exactly. Our digitally-based SCM collabs get a b...2024-06-041h 36Baking it Down with Sugar Cookie Marketing 🍪163. Baking it Down - Website 101Send us a text👨💻 Website 101 - An audit of twin2's website.We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best for you and don't be afraid to change and shift as your business grows and pivots. ⚠️ Now - this podcast focus...2024-05-211h 28Baking it Down with Sugar Cookie Marketing 🍪151. Baking it Down - Hobby vs. Have ToSend us a text🎨 Hobby vs. Have To - And what Bob Ross has to say about itOkay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anything remotely close to "hobbyist." So for this Onesday Wednesday newsletter, we'll consider the "hobbyists" folks who don't have to make money but want...2024-02-201h 08Baking it Down with Sugar Cookie Marketing 🍪150. Baking it Down - License to DelightSend us a text🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank.Waiting up in the (fancy) corporate office of Neiman Marcus - a department store so expensive that my hands instantly got sweaty - we had a chance to speak with their CEM - Customer Experience Manager. When I mentioned that...2024-02-131h 15Baking it Down with Sugar Cookie Marketing 🍪149. Baking it Down - I Adject...ive!Send us a text☝️ I Adject...ive! - Using different words to sweeten the deal.Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders*But in today's podcast, we're talking about words to sweeten the deal, deter an unwanted action towards a desired one, or let the client down niiice and easy (not community group dragg...2024-02-061h 17Baking it Down with Sugar Cookie Marketing 🍪147. Baking it Down - Peeky BlindersSend us a text👀 Peeky Blinders - When to Look and When to Look AwayThe typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest cookie competitor looks like they're one post away from being featured on Food Network while you're struggling for seasonal sales. So - are we to...2024-01-231h 23Baking it Down with Sugar Cookie Marketing 🍪142. Baking it Down - Burnout BoundariesSend us a text💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas.'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine, baby, and then go out in a glorious flame of burnout bust! But that's bad for business. So - here's Corrie's list of burnout boundaries to save ya from your sl...2023-12-191h 02Baking it Down with Sugar Cookie Marketing 🍪139. Baking it Down - 2023 Best Baker Gift ListSend us a text🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜Ho-Ho-Hold your credit cards, because some of these are really creative! We've come up with an "actually affordable," mid-grade, and budget-buster list for you... to forward to your... ahem... in-home Santa. 🧑🎄 So if you find your friends and fam askin', "What the elf does this...2023-11-281h 27Baking it Down with Sugar Cookie Marketing 🍪137. Baking it Down - Surviving Q4Send us a text😵💫 Surviving Q4 - the fight for the newsfeedIt's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips and tricks to help you gain some ground.🥊 Reset Expectations.We're in a battle of the business and the news...2023-11-141h 02Baking it Down with Sugar Cookie Marketing 🍪136. Baking it Down - The Last Rule BenderSend us a text⤴️ The Last Rule Bender - bending the rules for the bottom lineYou know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy. 🤷♀ "I'm sorry - my policies state no refunds for no-shows."🤷♀ "Oh man, I wish I could! But my policies say that payment is due at time of order."🤷♀ "Darn it - I would, but the policy states th...2023-11-071h 02Baking it Down with Sugar Cookie Marketing 🍪135. Baking it Down - Audit of a Cake ClassSend us a text🍰 Audit of a Cake Classand the lessons we're implementing.Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "bake down" of her mental notes post-caker crash course.🎂 1. Remind - Remind - Remind!"Eventbrite remind...2023-10-311h 26Baking it Down with Sugar Cookie Marketing 🍪131. Baking it Down - Consistent CrowsSend us a text🦉 Consistent CrowsRuth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at 6AM on the nose. So - last year, 🦉🦉🦉🦉🦉 (I know, these are owls - but there's no crow emoji) when a family of 5 crows shows up at the bottom of the driveway one day and she spr...2023-10-031h 17Baking it Down with Sugar Cookie Marketing 🍪130. Baking it Down - Make Mistakes.Send us a text🩹 Make Mistakes.I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?" 🧐 "Metric? We weren't following a metric. I knew we needed to grow because we weren't making any mistakes. When your business is growing, you're making mistakes because you're trying new things, and we weren't ma...2023-09-261h 18Baking it Down with Sugar Cookie Marketing 🍪127. Baking it Down - The Nuclear OptionSend us a text💣 The Nuclear Option 💵Put ya money where ya goals are.Here's all you need to know about this week's podcast:PayPal: hello@sugarcookiemarketing.com💥 Okay - a lil' more context before you send me your life's savings. I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accountability" in the form of the nuclear option. 🤯 It's putting your money where your goals are.Here's how he words it - ba...2023-09-051h 22Baking it Down with Sugar Cookie Marketing 🍪122. Baking it Down - A$$et A$$umptionsSend us a text💲 Asset Assumption 💲"A$$uming makes a butt outta you and me" - words have been changed to protect the innocent, but the stance stands true. Assuming client expectations rather than communicating them steals your business a$$ets and leaves you with an empty bank account and an angry customer. But I get it - communication is hard, we're busy, the clients are vague, there's more dough than hours in a day. But assuming our clients ✨should just know✨ is leaving a l...2023-07-251h 08Baking it Down with Sugar Cookie Marketing 🍪121. Baking it Down - Good Fast CheapSend us a text✌️ Good. Fast. Cheap ✌️ Choose Two.Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended.😍 Heather: "Hey [mechanic]! Was wondering if I could get my car shipped to ya! You come highly recommended, and frankly - your pricing does too."😬 Mechanic: "Yeah - you sure can. I'd be happy to work on your car ✨a...2023-07-1754 minBaking it Down with Sugar Cookie Marketing 🍪116. Baking it Down - Check the Check ListsSend us a text📋 Checking the Checklist🤔 Heather: "I feel like we're forgetting something."🙃 Corrie: "Yeah - I'm getting that vibe too."🤔 Heather: "Whatever it is, it's big." 😬 Corrie: "Oh most definitely."So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend's 🐠 Under the Sea 🐠 sugar cookie decorating class. 😨 Imagine my horror as we enter the venue, 30+ minutes from the "icing fridge" only t...2023-06-131h 19Baking it Down with Sugar Cookie Marketing 🍪107. Baking it Down - Battle of the Business PartnersSend us a text[This description is auto-generated by AI]The importance of marketing with the customer in mind. 0:00Welcome to the podcast.The average chick-fil-a revenue is 8 million for the standalone.How to work with business partners. 2:33Three questions to ask when working with partners.The first question, split up tasks.The four horsemen of a dead relationship. 5:07The foundational thing is having a common goal.The john gottman series.The four horsemen of the dead relationship.The four things to avoid in...2023-04-1151 minBaking it Down with Sugar Cookie Marketing 🍪106. Baking it Down - A Refreshing RebrandSend us a text👋A Refreshing RebrandWhen you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business - but it wasn't an intentional business. So likely - again, if you're like us - "branding" wasn't as much the focu...2023-04-041h 31Baking it Down with Sugar Cookie Marketing 🍪104. Baking it Down - Squeezing the Most from the Meet the Baker CollabSend us a textMeet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est. And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab.▶️ Collab: Meet the Baker▶️ Date: March 24 @ 11:00 AM EST▶️ Engage with posts until 12:00 PM EST▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard▶️ Use Hashtag #SugarCookieMarketingCollab▶️ Engage with the others using the hashtag for 1 hour!If you're not familiar with cookie collabs, no sweat - we're here to help. Nothin' builds tru...2023-03-211h 12Baking it Down with Sugar Cookie Marketing 🍪102. Baking it Down - Whisk-y BusinessSend us a text😳 Whisk-y Business 🍪Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize. 💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is one you're willing to take on - and willingly face the potential consequences if the worst happens. 1️⃣ Copyright can b...2023-03-0158 minBaking it Down with Sugar Cookie Marketing 🍪101. Baking it Down - Cookie Classes - 101Send us a text🏫 Cookie Class 101 🍪School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class (note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?") 1️⃣ Marketing a Cookie ClassApps we use:Eventbrite - to list the cookie classFacebook - to crosspost...2023-02-211h 39Baking it Down with Sugar Cookie Marketing 🍪99. Baking it Down - Refund ChaosSend us a text🥤 Refund Chaos Twin2 (Corrie) is weirdly obsessed with TikTok drama - and not just any TikTok drama - no, specifically Tumbler TikTok drama - you know, the cups? Yeah - that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she's been popcorning about since last week. 😳It's regarding all the good stuff - refunds, screenshots, screenshots of screenshots, Etsy reviews, mudsliggin' retorts - you know, the internet drama that gets you under a warm...2023-02-071h 12Baking it Down with Sugar Cookie Marketing 🍪98. Baking it Down - 8 Social Media Baker Faux PasSend us a text😧 8 Social Media Baker Faux Pas It's easy to get bogged down with orders and forget your social media - but not with twin2 lurkin' behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing, I asked her to come up with a list of the top 8 offenses she sees bakers makin' on social media that's likely robbin' from their bottom lines. Here goes:😒 1. Not Putting your Location in the Instagram BioCheck out Corrie's Instagram below (and 2023-01-311h 08Baking it Down with Sugar Cookie Marketing 🍪91. Baking it Down - Word of the YearSend us a text📚 Your Word of the YearAt the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their "Word of the Year" is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days. 📒 What are the rules about the word of the year?No rules, really. It just has to be a word that you plan to...2022-12-131h 19Baking it Down with Sugar Cookie Marketing 🍪90. Baking it Down - Santa's Top 20 List of Gifts for BakersSend us a text🎅 Santa's Top 20 Gifts for Bakers🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze).1️⃣ $70 - $180 - An Airbrush MachineFirst up - an airbrush machine. 💨 There are many options, but the ones that twin2 is digging are the Sweet Pink Olive airbrush ($1...2022-12-061h 16Baking it Down with Sugar Cookie Marketing 🍪86. Baking it Down - Compare AwareSend us a text🧠 Comparison Awareness 101 👀It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue! 😞 "They sold out, but I have wide-open weekends." 😔 "They filled 3 classes, and I haven't even listed one."😖 "They got the BRP snowman belly bags, and I missed them before they sold out."😓 "They're doing 4 Christmas markets, and I only sold a few customs this week."😭 "They're doing something and I'm not and now I feel bad, sad, depressed, burnt out, res...2022-11-0857 minBaking it Down with Sugar Cookie Marketing 🍪81. Baking it Down - Reels Really Explained for RealSend us a text🎥 Reels Really Explained for RealInstagram Reels must stand for "reel-y confusing," but rest easy, you're not alone. Instagram Reels are new, and are shifting the decade-old photo-centric platform by a lot - which is making things feel a bit all over the place - so we (ahem - Corrie) wanted to cover the "who, what, where, when, and what the heck" of Instagram's newest push - Reels. To understand why Reels are a thing, it's important to understand how Meta (Facebook) was losing users to competing app...2022-10-041h 07Baking it Down with Sugar Cookie Marketing 🍪72. Baking it Down - Targeting your Target AudienceSend us a text🎯 What are Target Audiences?If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to everybody.🤔 "Heather, you're off here. Listen - if I appeal to everyone = more people will buy from me. I ain't no Einstein, but the more people I reach, the more sales I can make."You're not wrong - in theory. The more people who do...2022-07-2656 minBaking it Down with Sugar Cookie Marketing 🍪67. Baking it Down - Facebook Banny BansSend us a text"No." - Mark Zuckerberg🤔 What would happen if you lost access to Facebook for 90 days?Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing.Backstory - Corrie woke up this morning to find her primary account (Corrie Miracle) suspended for a meme she posted 1 year ago in The Cookie College Facebook group. The meme? Here ya go... [RSVP to our newsletter to se...2022-06-2352 minBaking it Down with Sugar Cookie Marketing 🍪65. Baking it Down - Overwhelming GoalsSend us a text😳 Marketing Overwhelm.😖 Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket.Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out the door, and a handful of marketing ideas in each episode. On top of that - if you're in the SCM group, you're seeing about 50+ posts a day. Sprinkle in other Facebook groups, resources, and podcasts on marketing and sales - and yeah, we're...2022-06-0747 minBaking it Down with Sugar Cookie Marketing 🍪64. Baking it Down - On the MoveSend us a text🏡 Movin' and a Shakin'.🏡 Tips we suggest implementing when you plan to move your bakery (and your home). Okay - yeah. We're mostly home-based bakeries. But what happens when the "home" part of a home-based bakery needs to move? Whether a military family, cashin' in on the housing market's cash cowness (interest rates, say whaaaaa?!), or simply relating just because - it can wreak havoc on the marketing you've worked so hard for. 🤔 So what do then? 😶 Start over? 😯 Delete everything? 🤐 Don't Tell Anyone? 😬 Tell Every...2022-06-0147 minBaking it Down with Sugar Cookie Marketing 🍪61. Baking it Down - Breakdown of a Sugar Cookie ClassSend us a text🍪 Anatomy of a Cookie Class.🤑 Simply put - cookie classes are high margin offerings - and we love 'em. Plus - let's be honest, if you're okay with talking in front of groups, cookie classes can be really fun. You get the date nighters, the girls-day-outters, the mom and her kiddos, the mom trying to get away from her kiddos, the bakers looking to expand their offerings, the bakers looking to hate royal icing consistencies - and just about everything in between. 💸 And at $75/ticket here in the...2022-05-101h 00Baking it Down with Sugar Cookie Marketing 🍪59. Baking it Down - Secret To-Do ListiesSend us a textYou've been there. You have an idea. A great idea. You're going to start selling macarons and that'll translate into insane smack-a-roons (money). It's easy. You'll buy the mac baking sheet. You'll snag the almond flour. You'll watch a Maradee Martin Live on the topic. Oh - don't forget the windowpane packaging. Bows - bows always look nice. Well, gonna need that Munbyn erry'body is talking about - you know, for stickers and branding. Ah - don't forget photography - aeCore backers launched that new Rose Marble too - that'll really make these...2022-04-261h 09Baking it Down with Sugar Cookie Marketing 🍪53. Baking it Down - Cookie Class Conflict and SWOT TeamsSend us a textIt's finally Tuesday and we're operating ON SCHEDULE for the weekly Sugar Cookie Marketing Facebook Group podcast! We talked a little longer in this episode - but for good reason - lots of content to cover! Here's what we're covering this week:IntroMarketing Minutes - Cookie Class PersonalitiesBusiness of Baking - SWOT AnalysisThe Course Recap - Facebook Live AuditsVoicemails - How to keep the "C" in CRM from standing for "Creepy"Group Stuff2022-03-151h 23Baking it Down with Sugar Cookie Marketing 🍪51. Baking it Down - Popcorn PositivitySend us a textWelcome to Archer's intro for the Sugar Cookie Marketing Facebook Group podcast! We're runnin' on a skeleton crew (aka Corrie needs to ditch), so welcome to a slightly abridged version of "The Pod." Here's what we're covering this week:IntroMarketing Minutes - Popcorn TintsBusiness of Baking - Positive Shelly BoundariesThe Course RecapGroup Stuff - Upcoming LivesSponsorsIn the Marketing Minutes, Corrie is ridin' illegally not in a fishbowl l...2022-03-0149 minBaking it Down with Sugar Cookie Marketing 🍪50. Baking it Down - Watering Instagram and DianeSend us a textThe Sugar Cookie Marketing Facebook Group podcast has reached its 50th episode! Which means... the same thing as usual - weird noises from Corrie.Here's what we're covering this week:IntroMarketing Minutes - Water Water, EverywhereBusiness of Baking - Targeted TargetsThe Course Recap - Copy 101Group Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests SponsorsIn the Marketing Minutes, Corrie's been watering the S...2022-02-221h 05Baking it Down with Sugar Cookie Marketing 🍪49. Baking it Down - Jane and Pre-PlanningSend us a textTake two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice.The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown!Here's what we're covering this week:IntroMarketing Minutes - Call me Colonoscopy Business of Baking - Pre-Planning EasterThe Course Recap - Enrollment is OPENGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests Sponsors...2022-02-1547 minBaking it Down with Sugar Cookie Marketing 🍪46. Baking it Down - Facebook Times and #PodcastGiveawaySend us a textCorrie forgot to pick up her kid so enjoy this extremely intense episode of the Sugar Cookie Marketing Facebook Group podcast. Warning: elephant noises.Here's what we're covering this week:IntroMarketing Minutes - Facebook Posting - When and WhyBusiness of Baking - Podcast Giveaway (finally)The Course Recap - Facebook Planner AppGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests - Stratia Liquid Gold and Michaels ChocolatesSponsors2022-01-251h 02Baking it Down with Sugar Cookie Marketing 🍪45. Baking it Down - Effective Universal BillboardsSend us a textListen as Corrie doesn't listen to me talking about small business ethics in this Week's Sugar Cookie Marketing Facebook Group podcast!Here's what we're covering this week:IntroMarketing Minutes - Effective FrequencyBusiness of Baking - Billboard PrincipleThe Course Recap - Facebook Business PlannerGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests - Texture Spray and MiroSponsorsMailbagIn the Marketing Minutes, I wanted t...2022-01-181h 03Baking it Down with Sugar Cookie Marketing 🍪44. Baking it Down - We vs Me and VoIPSend us a textThere's a podcast?! WHEW it's been a minute - but we're back with a new jazzy intro and the same old interruptions.The Sugar Cookie Marketing Facebook Group podcast is here for the tail end of 2021 talkin' about goal settin' and roadblock gettin'. Here's what we're covering this week:IntroMarketing Minutes - We vs MeBusiness of Baking - VoIP The Course Recap - Enrollment is OPENGroup Stuff - Upcoming LivesVoicemails / Te...2022-01-1159 minBaking it Down with Sugar Cookie Marketing 🍪43. Baking it Down - Construction RoadblocksSend us a textHey - are you role-playing as a roadblock in the path of your own success?The Sugar Cookie Marketing Facebook Group podcast is here for the tail end of 2021 talkin' about goal settin' and roadblock gettin'. Here's what we're covering this week:IntroMarketing Minutes - FrogsBusiness of Baking - RoadblocksThe Course Recap - Enrollment is OPENGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests Sponsors...2021-12-2158 minBaking it Down with Sugar Cookie Marketing 🍪42. Baking it Down - Meeting with FailureSend us a textThe Sugar Cookie Marketing Facebook Group here - well, mostly - Corrie is still somewhat in the Facebook prison, but we're here audibly. Anyways - we're a day early and a dollar extra with the Tuesday podcast goin' up on a Monday!Here's what we're covering this week:IntroMarketing Minutes - MeetingsBusiness of Baking - Fear of FailureThe Course Recap - Enrollment is OPENGroup Stuff - The Christmas Collab!Voicemails / Texts / Emails (571) 556...2021-12-131h 07Baking it Down with Sugar Cookie Marketing 🍪41. Baking it Down - A Mission for Smart GoalsSend us a textThe Sugar Cookie Marketing Facebook Group "pod" is back and Corrie's in the Facebook clinker - and all's right with the world. Here's what we're covering this week:IntroMarketing Minutes - Mission StatementsBusiness of Baking - SMARTThe Course Recap - Cookie ClassesVoicemails / Texts / Emails (571) 556-5644Twinterests SponsorsIn the Marketing Minutes, Heather covers Mission Statements. What they are and why they're so important to your marketing messaging. If...2021-12-071h 16Baking it Down with Sugar Cookie Marketing 🍪40. Baking it Down - A/Be MindfulSend us a textThe Sugar Cookie Marketing Facebook Group duo is finally back (Corrie actually decided to work), but I'm off tomorrow, so you get this a day early and a dollar extra (?). It's the Baking it Down Podcast with Sugar Cookie Marketing! Here's what we're covering this week:IntroMarketing Minutes - A/B/C/D TestingBusiness of Baking - MindfulnessThe Course Recap - FlodeskVoicemails / Texts / Emails (571) 556-5644TwinterestsSponsors2021-11-291h 06Baking it Down with Sugar Cookie Marketing 🍪38. Baking it Down - Toot Toot and Sunk CostsSend us a textThat jingle is gettin' me in the MOOD. Sugar Cookie Marketing Facebook Group Baking it Down podcast here with some knowledge and more laughing directly into your ear canal. Here's what we're covering this week:IntroMarketing Minutes - Toot Tooting your Own HornBusiness of Baking - Sunk Costs and AdventsThe Course Recap - A Fav Gmail TipVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.Twinterests2021-11-161h 02Baking it Down with Sugar Cookie Marketing 🍪36. Baking it Down - Groups vs PagesSend us a textWe're recording the Sugar Cookie Marketing Facebook Group Baking it Down podcast from jail because my speeding ticket didn't go as planned. KIDDING. Here's what we're covering this week:IntroMarketing Minutes - Groups vs Pages and WhyBusiness of Baking - Training your ClientsThe Course Recap - November Digital DownloadsVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.TwinterestsSponsorsIn the Marketing M...2021-11-0357 minBaking it Down with Sugar Cookie Marketing 🍪35. Baking it Down - Communication and More CommunicationSend us a textHey, it's the Sugar Cookie Marketing Facebook Group Baking it Down podcast! If you're new here (hey mom), welcome! Here's what we're covering this week:IntroMarketing Minutes - Main Street MarketingBusiness of Baking - Validation StationThe Course Recap - Hawaiian Bake-AlongVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.TwinterestsSponsorsMailBag!In the Marketing Minutes, Heather recaps poor Ra...2021-10-2757 minBaking it Down with Sugar Cookie Marketing 🍪34. Baking it Down - Main Street Marketing and ValidationSend us a textIt's the ONE YEAR anniversary of our beloved group - Sugar Cookie Marketing Facebook Group and we're here to recap the lessons learned on the Baking it Down podcast! From what we'd do differently to what has surprised us - it's been a wild and wonderful year of beads, heat sealers, and everything in between.Here's what we're covering this week:IntroMarketing Minutes - Main Street MarketingBusiness of Baking - Validation StationThe Course Recap 2021-10-191h 11