Shows
GTM AI Podcast with Coach K and Jonathan MossGTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwoodwww.gtmaiacademy.com www.aibusinessnetwork.ai
Connect with Hector: https://www.linkedin.com/in/hectorforwood/
In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements...
2025-10-0933 min
Blame it on Marketing ™ROI of B2B Creators—Pricing, Proof & Pitfalls | E93 with Hector ForwoodWhy does B2B influencer marketing feel so chaotic right now? 🤔 LinkedIn reach is down, creators are charging enterprise prices, and everyone’s asking how to prove ROI without waiting nine months for a deal to close.In this episode, we’re joined by Hector Forwood, co-founder & CEO of Flooencer, to demystify what’s working (and what’s broken) in B2B influencer marketing—how to pick the right creators, what to pay, and how to measure impact the C-suite will actually buy.We get into: ✅ What’s changed on LinkedI...
2025-09-0442 min
C-Suite StrategiesS1E5: Startup Failure Reasons, Stories, & Lessons w/ Hector ForwoodEveryone knows about the flashy success stories of startups—but what about the startup failures? These are incredibly impactful and pretty traumatic events for founders where lots of important lessons are learned. I’m so grateful to be able to have this jam packed conversation with Hector Forwood about his startup failure. He’s amazingly forthcoming about where things went wrong, what he’d do differently, and even what he shares now with his coaching clients!Grab all the links and resources mentioned in this episode athttps://www.revupadvisory.com/podcast/startup-failure-reasons-and-storiesConnec...
2024-11-1241 min
The Network EffectHector Forwood | The Future of B2B Influencer MarketingWelcome to another episode of the Sales Lab Podcast! Today, we're thrilled to have Hector, the CEO and founder of Fluenza, join us. Hector, known as the 'mustache legend,' leads Fluenza, an innovative tech-enabled agency aiming to revolutionise B2B influencer marketing.
In this episode, Hector shares his journey and insights into the ever-evolving sales landscape, emphasising the importance of content-oriented sales strategies for sales and account executives. We dive into the challenges of standing out in today's crowded market and explore how influencers can effectively enhance your top-of-funnel efforts and build brand trust.
2024-06-2740 min
Innovators Can LaughConnecting B2B Brands with Reputable Influencers: Hector Forwood from FlooencerSend us a textEngage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/tryHector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.00:00 Introduction and Background02:58 Adrenaline-Fueled Hobbies03:26 Getting Started in Sales04:16 Effective Sales Strategies06:06 Sales Operating System08:17 Door-to-Door Sales Stories09:28 Introduction to Fluencer12:46 Building Fluencer and Funding13:54 Reawakening Dormant Opportunities15:40...
2024-06-1922 min
Tech TalksIs a 'business influencer' part of your growth strategy?Hector Forwood is Founder and CEO of Flooencer, a business influencer marketplace. His platform helps brands build their business influencer marketing channel to expand reach and ultimately, influence their pipeline. For the influencer it helps them monetise content and grow their audience. So is business influencing a channel your business could exploit for growth, and how will GenAI impact content creation?
Hector candidly talks us through his career and lessons, as well as his view of the current technology marketplace through the lens of an investor.
Tech Talks is powered by Nash...
2024-03-0423 minTech TalksIs a 'business influencer' part of your growth strategy?Hector Forwood is Founder and CEO of Flooencer, a business influencer marketplace. His platform helps brands build their business influencer marketing channel to expand reach and ultimately, influence their pipeline. For the influencer it helps them monetise content and grow their audience. So is business influencing a channel your business could exploit for growth, and how will GenAI impact content creation?
Hector candidly talks us through his career and lessons, as well as his view of the current technology marketplace through the lens of an investor.
Tech Talks is powered by Nash...
2024-03-0423 min
The GTM Kickback w/ Joey BrodskyConversational AI in Sales, The Evolving Enablement Landscape - The GTM Kickback #60 w/ Hector ForwoodThis week on The GTM Kickback - we sat down with Hector Forwood, CEO and Founder of Comtura (https://www.comtura.ai/) to discuss the impressive work he's done in the world of sales enablement technology. It's an ever changing landscape that has come to age nicely in the world of modern technology and AI. We discuss some of the work Hector is doing in the world of conversational AI, it's applications in the sales enablement world, and general methodologies for how to be successful in running these programs at your own organization, large or small.
Hector...
2023-02-2828 min
Business SourceBusiness Source - Episode 11 - Making the job-to-startup leap - Hector ForwoodFor some, staying in a job just isn't cutting it for them. They have this yearning to break free and go it alone. To take that leap of faith... in themselves, to become an entrepreneur.There are MANY risks associated with starting a company, so many things to put in place before you can launch the business, where do you start, who do you trust, co-founders to consider and that scariest of situations to deal with... will customers pay for what i've created?I sit down for a fascinating chat with entrepreneur and co-founder of Ho...
2020-11-1349 min
Mastering Sales DevelopmentCold call training 1: Hector Forwood From CognismWelcome to the Cold-calling series!
During these 20-30 minute sessions, I meet with SDRs from all over the world (we're starting in England) and have them mock call me and pitch me their product. After that call, we turn it around and role-play the opposite way, I learn a bit about their product and I pitch them their own solution.
Our first guest on the show is Hector Forwood from Cognism!
PS. If you're bored, scroll here is the index and jump directly to the specific sections that are most useful to you...
2019-03-2622 min