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Heidi Knoblauch
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Founder's Fridge
Episode 10: A Taste of Jerk Chicken with Jonathan Bateman, Founder/CEO Real Recognizes Real AI
Send us a text"I'm a huge fruit snacks person. I don't really do much candy anymore, but I love fruit snacks." Jonathan Bateman, secure-software developer and founder of deepfake detection platform Real Recognizes Real AI, on the one childhood food obsession he never outgrew.In this episode of Founders Fridge, host Heidi Knoblauch talks with Jonathan about building technology that verifies real humans using something AI can't fake: shared memories. They discuss how a Star Trek storyline about changelings inspired his approach to stopping fraud, why the CEO of Ferrari avoided a deepfake scam...
2025-12-09
23 min
Founder's Fridge
Episode 9: Cereal Entrepreneur with Leanne Linsky, Founder/CEO Plauzzable
Send us a text"I ate Count Chocula every day for breakfast. I'm not kidding. Every day. From when I started chewing food until I was twenty-one."Leanne Linsky, comedian turned entrepreneur and founder of live online comedy platform Plauzzable, on the cereal that defined her childhood and the letter she wrote to General Mills when there weren't enough marshmallows.In this episode of Founders Fridge, host Heidi Knoblauch talks with Leanne about building a platform that lets comedians perform for live audiences online, going back to school for a master's in innovation...
2025-12-03
23 min
Founder's Fridge
Episode 8: Food as Pharmacy with Kamal Singh, Cofounder & COO of Halitra
Send us a text"Food is a pharmacy. If you have premium gas, you're able to get more from your workouts, more gains."Kamal Singh, cofounder and COO of Halitra, on why he treats food like fuel for startups—and why he won't buy anything if he can't pronounce what's on the label.In this episode of Founders Fridge, host Heidi Knoblauch sits down with Kamal to talk about building a bootstrapped data company, pivoting from hardware to software, and why cooking has become both his creative outlet and his expression of love....
2025-11-25
23 min
Founder's Fridge
Episode 7: Chicken Tenders & Capital Raises with Uri Geva, CEO of Cookie Dough Bliss
Send us a text“I have a one-page manifesto called The Book of Uri. Rule one: no cheese unless it’s on pizza. Rule two: nothing purple.”In this episode of Founder’s Fridge, host Heidi Knoblauch sits down with Uri Geva, CEO of Cookie Dough Bliss, to talk about what it means to build a dessert franchise empire while eating like a kid. From buying and scaling franchise locations to leading a national brand with 27 stores sold (and counting), Uri shares how he’s raising capital through cr...
2025-11-11
32 min
Founder's Fridge
Episode 5: Wild Fruit and the Super App Dream with Arbër Kadia, Co-founder of Patoko
Send us a textWhat do selling wild fruit in Albania and building a global tech company have in common?In this episode of Founders Fridge, host Heidi Knoblauch sits down with Arbër Kadia, Co-founder of Patoko, to talk about growing up in a resourceful family, learning entrepreneurship through necessity, and turning that same creativity into a company building a “super app” for everyday life.Arbër grew up in communist Albania, where his grandfather taught him how to work with what you have—and his...
2025-10-28
23 min
Founder's Fridge
Episode 4: Hot Pot & Product Sprints with Jane Chen, Founder & CEO at Letterly
Send us a textWhat if staying connected to home means filling your entire trunk with Chinese food and driving it three hours north?In this episode of Founders Fridge, host Heidi Knoblauch sits down with Jane Chen, founder and CEO of Letterly, to talk about what happens when you can't just eat any food. You need the food from your childhood to keep going.Jane grew up in Forest Hills, Queens, five minutes from Flushing, now the largest Chinatown in the USA. As a scholarship kid and elite competitive swimmer, she was...
2025-10-21
26 min
Founder's Fridge
Episode 3: No More Chicken Marsala with Hailee Greene, Chief Everything Officer at GreeneAcres Processing
Send us a textWhat does startup life look like when your boardroom is a barn and your coworkers are three donkeys named Sassy Ass, Sir Assalot, and Total Ass?In this episode of Founder’s Fridge, host Heidi Knoblauch sits down with Hailee Greene, founder and Chief Everything Officer of GreeneAcres Processing, which aims to become New York’s first full-scale industrial hemp processing company.Hailee shares her journey from working in politics—where she learned that every campaign is basically a startup—to building two companies, including a Cornell-backed spinout, Pomace Plus, th...
2025-10-14
26 min
Founder's Fridge
Episode 2: Jollof Rice and Burger Celebrations with Sumorwuo Zaza, CEO & Co-Founder at Nicklpass
Send us a textWhat if the meal you grew up with is what gets you through the hardest parts of building a company?In this episode of Founders Fridge, host Heidi Knoblauch sits down with Sumorwuo Zaza, co-founder of nicklpass, to explore how childhood meals and family traditions can shape the way founders lead and persevere.Zaza grew up in a Liberian household where “food is medicine.” Meals weren’t just for eating—they were preparation. Rice, protein, and greens fueled long days of learning...
2025-10-07
30 min
Founder's Fridge
Episode 0: It always comes back to oysters.
Send us a textNine years ago, host Heidi Knoblauch opened an oyster bar in a small town in upstate New York—fresh off a PhD from Yale and against all conventional wisdom. That leap into entrepreneurship revealed something she has carried with her ever since: food sits at the center of the founder journey.In this introductory episode, Heidi shares her path from running a restaurant to launching a startup, to building a venture readiness program that helps communities activate local risk capital. Along the way, she reflects on how meals, snacks, and late-night ri...
2025-09-24
03 min
Seriously Connected
Financing Over Feelings: A New Approach
In this conversation, takeover Host Heidi Knoblauch and guest, Small Packages founder Riham LaRussa, discuss the importance of focusing on financial growth for women, rather than just emotional support. They explore the challenges faced by minority entrepreneurs, the resources available for business growth, and the significance of community and networking. The discussion also touches on the balance between family life and entrepreneurship, the need for supportive ecosystems, and the role of humor in easing business conversations. Ultimately, they emphasize the importance of overcoming intimidation and rejection in the entrepreneurial space.Links Mentioned: ...
2024-12-25
53 min
Seriously Connected
Perfecting The Pivot: Alissa McDonald's Entrepreneurial Journey
Takeover Host Heidi Knoblauch interviews Techstar and PopPD Founder Alissa McDonald about the importance of pivots in business. She discusses her transition from teaching to founding PopPD, a platform aimed at improving professional development for teachers. Alissa reflects on the challenges faced in the startup ecosystem, the role of Techstars in her journey, and her new venture, Good Hype, a marketing agency. The discussion highlights the need for ongoing support in education and the search for a technical co-founder in the capital region.Terms: MVP: Minimum Value Proposition
2024-12-18
54 min
Seriously Connected
Lessons from Letterly w/ Heidi Knoblauch and Jane Chen
Jane Chen, CEO and founder of Letterly, joins Heidi to discuss her journey from a finance career to creating an AI-powered writing coach aimed at addressing the literacy crisis. She shares insights on social entrepreneurship, the importance of having a clear business model, and the value of location and community resources in building a startup. Jane emphasizes the significance of relationships and mentorship in her entrepreneurial journey and offers practical advice for aspiring founders.Connect with us: https://www.instagram.com/seriouslyconnectedpod/ Learn more about your ad choices. Visit megaphone...
2024-12-11
40 min
Seriously Connected
Worried Your Prices Are Too High? Here’s What To Say! w/ Heidi Knoblauch & Jeff Buell
Are you second-guessing your pricing strategy? Do you feel like charging what you’re worth might scare clients away? This episode is a must-listen for entrepreneurs looking to confidently tackle the tricky subject of pricing!Join hosts Heidi Knoblauch and Jeff Buell as they take calls from listeners to discuss the art of price negotiation, understanding opportunity cost, and building meaningful connections that grow your network and your business. Packed with actionable advice, real-world examples, and a healthy dose of humor, this episode will equip you to set your prices unapologetically—and explain them with...
2024-12-04
1h 01
Seriously Connected
Social Entrepreneurship: Embracing Business With a Social Mission w/ Heidi Knoblauch & Jeff Buell
Heidi and Jeff take calls from SUNY Albany students this week, exploring social entrepreneurship, various themes surrounding personal growth, the importance of understanding experiences, and the journey of self-discovery. The callers share their experiences and insights as young entrepreneurs launching business ventures and what it takes to facilitate a safe environment to take risks and promote social missions through their endeavors.Connect with us: https://www.instagram.com/seriouslyconnectedpod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-11-27
51 min
Seriously Connected
Building Bridges: Partnerships in Entrepreneurship w/ Heidi Knoblauch, Jeff Buell & Kevin O’Bryan
Heidi, Jeff, and Kevin delve into the complexities of economic development, particularly focusing on the roles of the IDA and LDC, the challenges faced by women entrepreneurs, and the importance of risk-taking and incentives in development projects. They share personal experiences and insights on navigating the entrepreneurial ecosystem, accessing capital, and the significance of partnerships in achieving business success. They also discuss the barriers women face in securing funding and the need for effective storytelling to overcome these challenges. In this conversation, the speakers discuss the challenges women face in accessing capital and the banking system, emphasizing the importance...
2024-11-20
54 min
Seriously Connected
What Makes a Thriving Entrepreneurial Ecosystem? w/ Heidi Knoblauch, Jeff Buell & Jahkeen Hoke
Heidi, Jeff, and Jahkeen discuss the challenges and dynamics of entrepreneurship within a region lacking a robust entrepreneurial ecosystem. They explore the concept of alliances among entrepreneurs, the impact of iconic figures on public perception, and the importance of socializing business ideas. The discussion also delves into the realities of economic development in Albany, highlighting the barriers to success and the need for a supportive environment for entrepreneurs to thrive.Connect with us: https://www.instagram.com/seriouslyconnectedpod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-11-13
57 min
Seriously Connected
Creating Something From Nothing as an Entrepreneur w/ Heidi Knoblauch & Jeff Buell
Heidi and Jeff explore creating something from nothing, emphasizing the importance of infrastructure, core values, and personal experiences in entrepreneurship. They discuss the significance of building alliances, the challenges of perseverance, and the transformative idea of ‘burning the boats’ to embrace new opportunities. Through personal anecdotes and insights, they highlight the interconnectedness of values, relationships, and entrepreneurial success. They reflect on breaking free from conventional career paths and the need for an entrepreneurial infrastructure that supports innovation. Personal stories of creating something from nothing highlight community significance and individual journeys' impact on local economies.Conn...
2024-11-06
49 min
Herzen & Systeme
Der Wandel braucht einen Körper - Folge 19
Die westliche Tradition insgesamt, insbesondere aber der Protestantismus, ist in der Tendenz körpervergessen. Die Gestaltung von Transformationsprozessen benötigt aber einen ganzheitlichen Ansatz und greift zu kurz, wenn Menschen nicht als leibliche Wesen adressiert werden. Tobias Künkler spricht in dieser Folge mit Heidi Braun und Alexander Jasczyk darüber, wie dies geschehen kann. Heidi Braun arbeitet in Süddeutschland in Teilzeit als Mesnerin und ansonsten ehrenamtlich. Sie liebt es Bewegung in die Kirche zu bringen – auch ganz wörtlich. Alexander Jasczyk ist Pfarrer und Lehrer an der Ingeborg-Drewitz Gesamtschule in Gladbeck. Aktuell erprobt er mit einem Tea...
2024-10-04
1h 03
On The Story with Trishna Begam
Ep. 23 The Plumb Oyster Bar
An interview with Heidi Knoblauch, owner of Plumb Oyster Bar. Heidi discusses running a small business in the middle of a pandemic, how she was able to hang on to her employees, and her unique perspective through multiple lenses of being an entrepreneur, scholar and banker.Where to find the Plumb Oyster Bar:https://www.plumb.bar/https://www.instagram.com/plumboysterbar/?hl=enhttps://www.facebook.com/plumboysterbar/Where to find Heidi Knoblauchhttps://twitter.com/heidi_knoblauch?lang=en
2021-08-18
22 min
Get Overit
Ep. 05: Heidi Knoblauch - Live Each Day for the Day
Live each day for the day, words from our guest on today’s episode as we talk about her journey from a PhD in history to Oyster Bar Owner. Things happen, things change, things pop up, and if we aren’t living in the present moment, we might not ever know what happened. The great Ferris Bueller once said, “ Life moves pretty fast. If you don't stop and look around once in a while, you could miss it”. But it aint easy my friends, being present is so hard. So, what do you say, enough t...
2021-06-15
46 min
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
EP-82 NYBizLab-Clarkson Small Business Owners COVID Panel
This is the edited audio of an online small business owners/leaders panel discussion that I participated in. We discussed how the COVID outbreak has impacted their businesses and the steps they have taken during these challenging times. We discussed a broad range of topics including communications, changing work patterns, leadership and increasing their outreach with their employees and into the community. The conversation was inspiring, comforting, informative, and contains many take-a-ways that other business leaders can draw upon. The individuals on the call are: * Jeff Buell of Redburn Development, which builds affordable housing in the NorthEast of the united...
2020-04-27
1h 10
Upstate On The Move (Presented by IgniteU)
When A "Nerd" Runs An Oyster Bar (Heidi Knoblauch, Plumb Oyster Bar)
Jack and Bob sit down with Heidi Knoblauch, owner of Plumb Oyster Bar and Receipt HQ.
2019-02-15
26 min