Shows
The Programmatic Digest159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid ver...2024-11-2327 min
The Programmatic Digest158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley WiazJoin us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and...2024-10-1533 min
The Programmatic Digest151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across site...2024-07-0940 min
The Programmatic Digest150. WTF is Programmatic Curation And Why Is It ImportantNew Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how cur...2024-07-0234 min
The Programmatic Digest147. Transforming Ad Agencies with Automated Programmatic SolutionsHélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. To get the training roadmap samp...2024-04-1043 min
The Programmatic Digest145. Elevating Ad Campaigns through Tactical DSP UtilizationWith PrecisoOur host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. Abo...2024-03-0425 min
The Programmatic Digest144. A Deep Dive into the Evolution of Gaming Advertising With PlaywireJoin me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from In...2024-02-2638 min
The Programmatic Digest143. Navigating the Shift to Audio-First Advertising StrategiesJoin us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice...2024-02-1935 min
The Programmatic Digest142. Breaking Down the Advertising Supply Chain with Industry InsightsEpisode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech i...2024-02-1331 min
The Programmatic Digest141. Beeler.Tech’s Navigator NYC: My TakeawaysAt the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community...2024-01-3147 min
The Programmatic DigestMastering Programmatic Buying in Compliance with COPPA GuidelinesIn this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live fr...2024-01-1635 min
The Programmatic Digest138. Multicultural Targeting in Programmatic Media with Iesha WhiteIesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands. Additional resources mentioned in the interview:2023-10-1346 min
The Programmatic Digest134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now...2023-07-0540 min
The Programmatic DigestLatest CTV/OTT Update with Shiv GuptaIn today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.” Ab...2023-06-2744 min
The Programmatic DigestData Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles YoungerWhen this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, an...2023-06-2054 minThe Programmatic Digest125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To DirectorsIt’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively. About Us: Our mission is to teach hist...2023-04-0457 min
The Programmatic DigestLive From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspectiveThis is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program...2023-03-2852 min
The Programmatic DigestA Publisher's Point Of View with Tomer Treves at AdnimationFor today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 2023-03-2130 min
The Programmatic DigestSharpen Your Programmatic Skill with This Optimization BootcampToday’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 2023-03-1423 min
The Programmatic Digest121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For SuccessDay 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid gr...2023-02-2851 min
The Programmatic Digest120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing AutomationDay 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope co...2023-02-2159 min
The Programmatic Digest119. Programmatic Ninja Well-being Series: Airing of the GrievanceOn the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a d...2023-02-1444 min
The Programmatic Digest118. Tips On Talent Retention With Matt BarashToday, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how...2023-02-0742 min
The Programmatic Digest117. How This Yoga Therapist Got Started In ProgrammaticLynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program. Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joi...2023-01-3128 min
The Programmatic Digest110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A HolidayWho wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays. Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables 00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a...2022-12-1333 min
The Programmatic Digest109. Exploring Complexity of the Financing Services Landscape In Media with Hunter YoungIn this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape. Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young’s definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 0...2022-12-0635 min
The Programmatic Digest104. How To Leverage LinkedIn in Your Job Search with Vincent EdwardsVincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents’ first time being laid off 00:11:25 - What it’s like being on LinkedIn every day, reaching out to hiring managers 00...2022-10-2537 min
The Programmatic Digest100. We Made It To 100!It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey. Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic advertising. 00:15:32 – One of the reasons why I created the...2022-09-2740 min
The Programmatic Digest92. How Canela Media Reaches Latin Audience AuthenticallyWe are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel’s Motivation for Founding Cand...2022-07-1935 minThe Programmatic Digest73. Permission.IO - The First Crypto Reward DSPThis podcast was made in partnership with WorkReduce Guest Information: Charlie Silver- LinkedIn Permission.IO - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to...2022-02-1532 minThe Programmatic Digest72. The Open Internet Will Never Be The SameThis podcast was made in partnership with WorkReduce Guest Information: Mattia Fosci - LinkedIn ID Ward - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to S...2022-02-0832 minThe Programmatic Digest71. Why You Need FouAnalytics?Guest Information: Dr. Augustine Fou - LinkedIn Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com 2022-02-0131 minThe Programmatic Digest70. How To Grow A Global Team SuccessfullyThis podcast was made in partnership with WorkReduce Shownotes: This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. We start off the conversation by talking about how MonetizeMore was able to keep up with its company culture throughout the pandemic. Julio gives us his Strategy on Diversity & Inclusion when...2022-01-2530 minThe Programmatic Digest69. It's A Minority Report Takeover!This podcast was made in partnership with WorkReduce Guest Information: Erik Requidan - LinkedIn Kerel Cooper - Linkedin Minority Report Podcast - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Now accepting podcast sponsors for 2022 and are com...2022-01-1852 minThe Programmatic Digest67. What do S.P.O. and D.E.I. Have In Common?We are excited to welcome Sonja Kristiansen to the Sensei’s Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week’s conversation, we’re discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also breaks down some best practices for using S.P.O in our day...2022-01-0430 minThe Programmatic Digest66. 2021 Was The Year of Discovery and PossibilityWe have made it through another amazing and challenging year🎉 This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year. After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field. From February 2021 to November 2021, we've recorded an incr...2021-12-2853 minThe Programmatic Digest65.Psychological Safety In The Programmatic IndustryWe are super excited to welcome Ali Manning to the Sensei’s Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article,” realizing the true potential of machine learning” and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resign...2021-12-2150 minThe Programmatic Digest64. Programmatic In-Housing and On Demand TalentWe are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation. We wrap up this week’s conversation with Brian’s industry projection, where he states tha...2021-12-1430 min
The Programmatic Digest63. Globalization in Programmatic TalentsThis week in the Sensei’s corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week’s topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go i...2021-12-0750 min
The Programmatic Digest62. Mental Advantage with Coach Bryn DrescherThis week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a Mental Performance Coach & Motivational Speaker. We did it a bit differently this week and focused on mental health and awareness. Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today. She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone. Bryn gives us some tips and advice on how not to let your mistake...2021-11-301h 02
The Programmatic Digest59. Live Podcast Panel on Contextual TargetingThe Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!2021-11-0936 min
The Programmatic Digest58. Takeaways From The AdExchanger's Programmatic IOIn the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 0...2021-11-021h 01
The Programmatic Digest57. Tips On Talent Retention With Matt BarashIn the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how...2021-10-2643 min
The Programmatic Digest56. Why Should You Consider CDP?In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different...2021-10-1945 min
The Programmatic Digest55. Adam Heimlich Explains Custom BiddingIn the Sensei’s corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it’s so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data results that can be used to optimize the bid model. We move into talks of t...2021-10-1244 min
The Programmatic Digest54. Does Automation Lead to Efficiency? Google Ads Latest UpdateIn the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of...2021-10-0542 min
The Programmatic Digest53. Tips On Keeping Teams Engaged While RemoteIn the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time, and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands’ use of third-party emplo...2021-09-2930 min
The Programmatic Digest52. Can CTV and OTT Be Considered As A Performance ChannelThis week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to...2021-09-2233 min
The Programmatic Digest51. How Programmatic Teams Can Use Internal Automation for EfficiencyIn the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative? Connect with...2021-09-1530 min
The Programmatic Digest50. Professor Susan Wallace Talks Programmatic In-House Pros and ConsIn the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective. Click here to learn more about the IAB 2020 International Report on Programmatic In-housing Connect with: Professor Susan Wallace: LinkedIn Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn Helene...2021-09-0827 min
The Programmatic Digest49. How To partner With Programmatic and Digital Media Vendors ft. Tyler BryantThis week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb) According to the Garter survey, 22% of...2021-09-0145 min
The Programmatic Digest49. Solimar And More With Tyler BryantThis week we’re throwing it back to a LinkedIn Live Series we filmed a couple of weeks ago, where we live-streamed on the Programmatic Sensei’s LinkedIn page. Feel free to check the visual on YouTube as it is available now! We welcomed our first guest of the series Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discussed the latest announcement from the Trade Desk, Solimar. Which is their new platform that completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-pa...2021-09-0134 min
The Programmatic Digest48. Continuous Training In The AdTech Industry With Shiv GuptaWe had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and give...2021-08-2523 min
The Programmatic Digest47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel CohenWe had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud. Feel...2021-08-1836 min
The Programmatic Digest46. Who Do We Call When Understaffed? ft. digitalXmediaWe had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help. Feel fr...2021-08-1131 min
The Programmatic Digest45. Importance of Continuous Agency EducationWe had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are w...2021-08-0418 min
The Programmatic Digest44. Solimar and More With Tyler BryantWe had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now! We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a powerful marketplace of measurement partn...2021-07-2834 minThe Programmatic Digest43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and MoreWe welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers. This week, we are referencing: Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on His...2021-07-2129 minThe Programmatic Digest42. Identity Link Solution Case Study With Reny Morel from Digitas North AmericaWe are republishing this episode because it was just so good! Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | Linke...2021-07-1432 minThe Programmatic Digest41. John Lee Shares The Latest About Microsoft AdvertisingWe welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey). Connect with: John: Twitter| LinkedIn | Company Website | Professional Blog Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Web...2021-07-0734 minThe Programmatic Digest40. Manuela Cortes Discusses CTV, the Latin American Market, and MoreWe welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients. In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more. This week, we are referencing: Why...2021-06-3037 minThe Programmatic Digest39. PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPsWe welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimiz...2021-06-2331 minThe Programmatic Digest38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and MoreIn the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming. Connect with: Stefanie Beach: LinkedIn SMB Med...2021-06-1633 minThe Programmatic Digest37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and MoreIn the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal. In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation. This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant Connect with: Mia Umanos: LinkedIn | Instagram | Email Clickvoyant: Website | LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parke...2021-06-0934 minThe Programmatic Digest36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and MoreIn the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture. Connect with: Catherine Dale...2021-06-0228 minThe Programmatic Digest35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and moreIn the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Why Prebid Alone Only Provides a False Sense of Security Conn...2021-05-2625 minThe Programmatic Digest34. Arthur Querou Discusses KMTX and the European MarketIn the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers Connect with: Arthur Querou: LinkedIn Programmatic Dig...2021-05-1928 minThe Programmatic Digest33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and moreIn the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticated bridge framework, implementing newsletters into a brand’s media plan, the value of second-party data relationships, and recommendations for small to medium-sized publis...2021-05-1234 minThe Programmatic Digest32. Reny Morel from Digitas North AmericaIn the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data. This week, we are highlighting: Th...2021-05-0532 minThe Programmatic Digest31. Erik Requidan & Justin from Media Tradecraft Part IIIn the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote...2021-04-2820 minThe Programmatic Digest30. Erik Requidan & Justin from Media Tradecraft Part IIn the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it out into 2 episodes so...2021-04-2123 minThe Programmatic Digest29. How To partner With Programmatic and Digital Media Vendors Tyler BryantIn the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with:Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram2021-04-1445 minThe Programmatic Digest28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie DeprecationIn the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is the updated version from the previous episode. In today's episode, Nish covers a lot of grounds on...2021-04-0725 minThe Programmatic DigestHistorical Background on Cookie Targeting with Nish DesaiIn the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional reso...2021-03-3128 minThe Programmatic DigestWe Discuss The Post-ish Pandemic Consumer Behavior with Alexis DayIn the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: Alexis Day: dXm | LinkedIn | Instagram | But Content is Queen Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 2021-03-2427 minThe Programmatic Digest25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it allIn the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals and teams to drive better outcomes. Connect with: S...2021-03-1732 minThe Programmatic Digest24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business MarketingIn the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media was created to help the independent business get accessibility to the same tools as large companies to help drive mo...2021-03-1736 minThe Programmatic Digest23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel CohenIn the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: Anheuser Busch boosts deliveries with display and connected TV Case Study - SpotX Shapes a New Fr...2021-03-0331 minThe Programmatic Digest22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discussIn the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO). This week, we refer to the following articles/resources: - Iris.TV Grows Its Contextual Video...2021-02-2427 minThe Programmatic Digest21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus OutbreakIn the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources: Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth 10 Wa...2020-04-2227 minThe Programmatic Digest20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explainsIn the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: First-Party Consent Can Replace Third-Party Cookies Connect with: Mike Hauptman LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 2020-04-1628 minThe Programmatic Digest19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel CohenIn the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19 National TV News Channels See Big Viewing Gains, CNN Soars SSPs Tighten Their B...2020-04-0825 minThe Programmatic Digest18. A Uof Digital Takeover!It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter. He recaps, explains, and gives us his POV on each of the following: GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs Can Quibi Live Up To Its $1.75 Billion Valuation? Exclusive: CEO of AT&T ad unit Xandr resigns - source TikTok opens up to programmatic with The Trade Desk deal Connect with: Shiv Gupta LinkedIn | Website | NEWSLETTER SIGN UP Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Web...2020-04-0118 minThe Programmatic DigestConnectedTV Fraud and Supply Inventory Brand Safety With Shelley StoneIn the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles: Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud Online advertisers should evolve from 'brand safety' to 'brand suitability' Connect with: Shelley Stone LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 2020-03-2536 minThe Programmatic Digest16. LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to Study Perceptions of Instagram Influencers and Their Disclosures Additional Resources discussed: Starting the Decade by Giving You More Control Over Your Privacy Building a more private web: A path towards making third party cookies obsolete Guiding You Through Your Privacy Choices Now...2020-03-1834 minThe Programmatic DigestInitial Look into IAB's Project REARC and more, with Kolin Kleveno In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i. This week, we discuss the following articles: The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech Ad Tech Is Trying to Rebuild the Industry From the Ground Up Connect with: Kolin Kleveno LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 2020-03-1128 minThe Programmatic DigestDMEXCO Highlights With Matt ProhaskaIn the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400...2019-09-2333 minThe Programmatic DigestContextual Targeting 2.0 With Sean BurkeIn the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermi...2019-09-1841 minThe Programmatic DigestRob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has deve...2019-09-1133 minThe Programmatic DigestGoogle Calling On Your Clients? Amy Hebdon Tells Us MoreIn the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30 ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behaviora...2019-08-2736 minThe Programmatic DigestSolo Episode Highlighting The Shows Performance Metrics And More!This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with: Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter 2019-08-2114 minThe Programmatic DigestAna Milicevic Tells Us About AdWeek's Nextech ConferenceIn the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. F...2019-08-1446 minThe Programmatic DigestSusan Wallace explains why and how Flex teams help fill in the blanksIn the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with discomfort, and other things Sharon Napier, CEO of Partners & Napier shares at the AdAge's Small Agency Conference. In AdAge's agency brief highlighted The Collective, a new...2019-08-0745 minThe Programmatic DigestIs Voice going Programmatic? Chief Optimizer, Matthew Silverman discussedIn the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is g...2019-07-3141 minThe Programmatic DigestFrost Prioleau discuss why 24% of us use location-based targeting for offline measurement.This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day. Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a MarketingLand article on Location-based targeting and give us his point of vi...2019-07-2427 minThe Programmatic DigestFacebook's New Transparency Tool & Holiday Shopping Trends With Ashley PrivetteThis week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”. Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its newest transparency tool, and some Holiday Shopping trends to wa...2019-07-1743 min
The Programmatic DigestNavigating Through Google's and Waze's partnership with Alexis DayThis week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the sell-side as on the buy-side? Later on, Alexis Day joins us in the S...2019-07-1041 minThe Programmatic DigestWhy Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part IIThis week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams. Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, including lifestyle and health, business and technology, and comedy. The U.S. Women’s National Team’s 13-0 win over Thailand dominated Twitter during the group stage of FIFA Women’s World Cup France 2019. Facebook just unveiled AI Habitat...2019-07-1031 min
The Programmatic DigestWhy Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part IThis week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr McLaughlin joins us in the Sensei’s Corner to discuss couple articles on Diversity and Inclusion in a two-part episode. Sanarr McLaughli...2019-07-1020 min
The Programmatic DigestQuick Intro to the Programmatic Digest PodcastWelcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 Connect with: Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter 2019-06-1607 min