Shows
The Brand is FemaleDesigning a brand that does good, daily; with evolvetogether’s Cynthia SakaiIn this episode of The Brand is Female, Eva Hartling sits down with Cynthia Sakai, founder of evolvetogether, the elevated personal care brand that took the world by storm with its mission-driven, design-forward essentials.Launched at the start of the pandemic with a medical-grade face mask that quickly became a celebrity favourite, evolvetogether has since grown into a full line of high-performance products for daily life—combining sustainability, science, and style.-Cynthia shares her journey from launching her first company at 18 to building Vita Fede, a luxury jewelry brand, and now creating a globally loved pe...2025-06-2533 min
Influencer ConfidentialShe Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her to walk away from a million followers. Nelly discusses the challenges of rebuilding her brand, the importance of maintaining boundaries in relationships and content creation, and the complexities of managing a public persona while navigating personal struggles. The conversation delves into the dynamics of couples content creation, legal considerations for shared accounts, and the significance of communication with audiences during difficult times. In this conversation, Nelly shares her journey of transitioning from a cou...2025-06-1738 min
The Influential Personal Brand PodcastFrom Loss to Legacy: How JJ Virgin Reclaimed Her Brand and Dominated the Health SpaceIn this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world. JJ pulls back the curtain on her incredible journey of resilience, from reclaiming her personal brand after a turbulent business exit to rebuilding her company and even saving her son’s life after a tragic accident. She shares the raw truth about the highs and lows of entrepreneurship, the pivotal mindset shifts that propelled he...2025-06-031h 00
Podcast Cafe: Insights for Podcasters from Podcasters31. Beyond the Blog: How Betsy Uses Podcasting to Expand Her Brand, The Bets LifeWelcome back to the Podcast Café! Today, I’m joined by lifestyle blogger and podcast host and my client, Betsy —creator of The Bets Life—to chat about turning personal storytelling into a meaningful brand, growing a podcast through community, and staying consistent by doing things your way.Betsy launched her blog in 2020 and added a podcast to her brand in 2022, which Espresso Podcast Production has produced since the start! Four seasons and 50+ episodes later, she’s built a powerful platform for storytelling, creative collaboration, and local influence from her home base in Santa Barbara. In this episode, we...2025-05-2344 min
I Date MoneyPR Powerhouse: How Liana Zavo Built Her Brand from ScratchIn this episode Lisa Drennon welcomes PR powerhouse Liana Zavo to discuss her inspiring journey from insurance agent to successful PR entrepreneur. Liana shares how she found her calling after a divorce at 21 and built her brand from the ground up. They dive into the importance of authenticity, storytelling, and video content in personal branding, as well as how to spot red flags when investing in PR services. Liana also reveals her top wealth-building strategies, including leveraging life insurance and high-yield investments. Tune in to learn how to confidently showcase your brand and build wealth through powerful storytelling.2025-05-2122 min
Voice of a LeaderMinisode #5 The Immigrant Experience in Personal Branding: From Challenge to SuperpowerInspired by their full-length episode with entrepreneur Jenny Feterovich, co-founders Marina Byezhanova and Stefano Faustini explore the complex relationship between immigration, identity, and personal branding. Marina shares her personal journey from wanting to hide her immigrant identity to proudly wearing it as part of her brand, while they discuss how the immigrant experience—though challenging—can become a powerful differentiator in building an authentic personal brand.Drawing insights from Jenny's remarkable story of transformation, from fleeing her home country to becoming an Emmy-nominated professional, they examine how immigrants navigate the delicate balance of standing out while fitting in...2025-02-1110 min
Marketing Online with Ease PodcastHow One Woman is Building Her Personal BrandIn this podcast, I interview Tierashia Adair on how she is building her personal brand. Her story of how she is building her speaking business and using her books to build her brand is one you want to hear.
Building a brand through the right content while speaking to the right audience makes for a winning combination.
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Grab my free "Brand Transformation" Guide at
www.marshalynnhudson.com
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Let's stay connected on:
LinkedIn ~ https://www.linkedin.com/in/marshalynnhudson/
Youtube ~ https://www.youtube.com...2025-01-2926 min
Creative Magic Club - Grow Your Business with High Ticket Sales, Business Astrology, Money Mindset Coaching & Money AstrologyDesire-Led Branding: Sustainable, Soulful Brand Strategy with Isabel BagsikWhat does having a spiritually-rooted, authentic online brand that puts your wellness at the heart of it actually look like?You’re about to find out in an exciting interview with Isabel Bagsik, Soulful Brand Designer and Creative Wellness Guide, and past client of mine.On this week’s episode of the Creative Magic Club podcast you'll get the inside scoop on how she developed her unique offerings merging her extensive background in brand design (with clients like Michelle Obama on her resume!) with her life-changing wellness tools.Discover:· The importance and magi...2025-01-0437 min
Brand BuildersShe Used This TikTok Strategy To Build A 7 Figure BrandWelcome back to another episode of the OHM Podcast!
This week, I’m joined by Hayley Segar, Founder of Swimwear Brand OneWith. Her story is that of Social Media success and how she was able to leverage that into real revenue gains for her business. From quietly building her brand, to launch and a viral campaign, we explore Hayley’s journey, how she actually started OneWith and the ways she was able to achieve TikTok virality and leverage that attention into a strong brand.
Brand owners… this is one...2024-12-2950 min
Brand Your Legacy™: The Clubhouse YearsEmbrace Your Unique Brand StoryDiscover the power of authenticity in branding and business! In this episode, we dive deep into embracing your unique identity as a brand, inspired by India.Arie empowering message. Whether it's an online store, consultation site, or music page, the purpose of your website should align with your brand and business goals. A website is merely a tool—not the end game—and requires proper usage and promotion to establish you as an expert. Learn how to leverage technology to showcase your true self and stand out in competitive industries. We explore how a Misfit Entrepreneur™ transitions from imitation to aut...2024-12-2433 min
Brand Alchemist PodcastBest of Brand AlchemistTaja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences. Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, f...2024-12-0510 min
The Brand Called YouEmpowering Brands Through Deeper Consumer Insights | Sunita Bangard, Group Head, Consumer Insights and Brand Development, Aditya Birla GroupIn this captivating interview, Sunita Bangard, the Group Head of Consumer Insights and Brand Development at the Aditya Birla Group, shares her remarkable marketing journey spanning over three decades. From her early days at Colgate and Lintas to her transformative roles at L'Oreal, Unilever, and Idea Cellular, Sunita's story is a testament to her ability to continuously reinvent herself and her approach to brand building. She discusses how her "why not" philosophy has challenged conventional wisdom and led to groundbreaking brand strategies.
00:34- About Sunita Bangard
Sunita is the group head of consumer insights and...2024-11-0333 min
Brand Growth HeroesEp73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby’s background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.Ru...2024-09-301h 00
The Brand is FemaleRisking it all for a lip scrub; with Sara HappSara Happ is known as the innovator who redefined the lip care category. Her incredible brand-building story started in her kitchen, where Sara mixed sugars and oils to create her now-iconic lip scrubs. With just $6,000 in personal savings and a job at ESPN that wasn’t inspiring her as much as she had hoped, she launched her namesake brand in 2005—but the big break came when Reese Witherspoon was spotted using her products in People magazine, sparking a wave of demand that threw the brand into the spotlight.Now sold in 22 countries and featured in over 1,500 retail loca...2024-09-2434 min
In Her Shoes"Having a network is just....?" Holly Chapman, Head of Brand at Papier shares how she cultivated a career in PR and Brand.Episode one of Season 4!
Gosh, it feels strange to say that!
I hadn’t imagined, last august when I was filming the first solo episodes, that In Her Shoes would go on to become a Top 10 Careers Podcast and listened to in over 29 countries.
Having felt like a minority most of life, whether that was because of race or gender, this podcast has made me feel seen and heard, more importantly, not alone! I hope its had the same impact on you, because we're in th...2024-09-0322 min
BRANDINFLOWAttract Success: How to Shape a Personal Brand That Opens Doors with Sina PortIn this episode join our guest Sina Port, a renowned brand strategist and keynote speaker, as she unravels her inspiring journey from a quaint village in Germany to shaping some of the world's leading brands. Sina dives into the art of personal branding, revealing how to carve out your unique edge in a competitive market. Learn the secrets to transforming your personal experiences into a compelling brand narrative that captivates and engages. Sina shares practical tips on how to authentically stand out, attract the right audience, and build a brand that not only resonates but also encourages loyalty and...2024-09-011h 05
BRANDINFLOWTurn One-Time Buyers into Lifelong Fans with the Peak-End RuleIn this episode we dive into how you can transform your customer experiences using the Peak-End Rule.
Here’s what we cover:
Mastering the Peak-End Rule: We explore how this powerful psychological principle can help you shape how your customers remember their interactions with your business. By focusing on the most intense moments and the final impression, you can create experiences that leave your customers feeling positive and eager to return.
Applying the Concept to Your Business: We break down practical ways to implement the Peak-End Rule in your customer journey. Whether it’s sm...2024-08-2815 minBRANDINFLOWBranding Hiccups: Lessons Learned from My First BusinessIn this episode, we take you on a personal journey through the early days of our first business adventure.
We'll share our real-life experiences, from the initial excitement of starting up to the tough lessons we learned about branding along the way.
You’ll hear about the blunders we made and the strategies that eventually led to our success. Whether you’re just starting out or looking to improve your current business, this episode is packed with practical tips and heartfelt advice on building a brand that truly connects with customers and stands out in the...2024-08-2535 minBrand Alchemist PodcastThe Alchemy of Brazi BitesJunea Rocha is the CMO and Co-founder of Brazi Bites, a better-for-you, Latin-inspired, gluten-free frozen foods brand. With a background in civil engineering, she transitioned to the food industry by scaling her family’s recipe for Brazilian cheese bread into a thriving brand with multiple product lines sold in thousands of stores nationwide. Junea also launched the Latino Entrepreneur Accelerator Program, where she empowers emerging entrepreneurs to advance minority representation in the CPG industry. In this episode… The CPG industry is reaching new heights with the ongoing introduction of culturally rich products. However, many consumers aren...2024-07-1148 min
Legally Legit® Podcast169. Interview with Hayley Paige: How She Reclaimed Her Brand Name and Her Advice for Legally Protecting Yourself as a CreatorWhen your brand and creative freedom are on the line, how do you fight back? Hayley Paige’s story is a masterclass in resilience. I am so excited to welcome Hayley to the podcast today as she reflects on her early career in the wedding fashion industry, the legal dispute over her trademark, and how she emerged stronger, reclaiming her identity and reviving her brand. You’ll also hear from Hayley on the importance of legal advocacy for creators and her future plans for fashion and brand innovation.What you’ll hear:Hayley’s early jou...2024-06-1937 min
HerMoney with Jean ChatzkyHow A Coupon Influencer Found Herself In DebtIn 2010, Lauren Cobello (formerly Lauren Guetman) created an entire brand as “the coupon lady” after she shared her story of how she got her family out of $40,000 in debt by couponing and budgeting. By 2016, she was posting multiple times a day, wrote a few books about couponing and budgeting, and was filming family finance videos with her kids and her husband as main fixtures in her online universe. But here’s the thing about creating a brand and a community around your personal story — sometimes that story falls apart. By 2017, Lauren and her husband split, leaving her to naviga...2024-05-1543 min
Take It Personally#122: How Rachael Transformed Her Brand Session ExperienceRachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning clients since her strategic pivot showcases the long-term...2024-05-0229 minBrand Alchemist PodcastThe Alchemy of Brooklyn DehliChitra Agrawal is the Founder of Brooklyn Dehli, an Indian-American condiments brand. She founded Brooklyn Dehli to bridge cultures by connecting consumers to authentic Indian flavors. Chitra is the author of the cookbook Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn. For over 15 years, she has taught and written about vegetarian food rooted in her Indian heritage. In this episode… People often launch CPG brands after identifying a gap in the market, but others do so to fulfill a personal need. When taking this route, recognizing and connecting with your ideal customer can prove ch...2024-05-0228 min
Girl Gang Craft The PodcastHer Brand & Co with Jessica KorthuisJessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand...2024-04-2555 min
The Brand is FemaleA successful lifestyle brand that stands as the opposite of fast fashion, with Whitney Linen’s Whitney WestwoodGrowing up, Whitney Westwood’s family retreats to their home in the South of France not only offered her a picturesque backdrop but also shaped her essence of style and comfort, marked in part by the omnipresence of linen. From an early age, Whitney was steeped in a culture of travel, design, and the art of living well, walking through the cobblestone streets of Southern Europe and basking in the atmosphere and people of Cannes and St Tropez.It was this lifestyle—marked by its effortless elegance and joie de vivre—that inspired Whitney to launch her own li...2024-04-1634 min
It's All HerBehind Her Brand: Deanna Depetro from MossmanLet's go Behind Her Brand with Deanna Depetro, the co-owner & Creative Director at Mossman. Every aspiring designer dreams of turning sketches into realities, and Deanna's story is a masterclass in exactly that. She shares what it's like taking over an already established brand and how Mossman have become acquainted with their customers' needs. With a finger on the pulse of fashion's future, Deanna forecasts the comeback of jewel tones, textured trends and shares how she stays inspired as a creative.Follow us for more @itsallherofficial and stay up to date at ItsAllHer.com/listen2024-03-1930 min
build your profitable product business with mel robbins thelotco business podcastKate Pearson from Bella and Lace shares her brand story and her year of saying yes.Send us a textAs a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace. Now anyone who knows me will know I flocked to those gold stars and sequins pretty fast. I got to meet Kate, the owner and designer of a brand new Brisbane children's fashion br...2024-03-1542 min
It's All HerBehind Her Brand: Celebrating a Decade of Nakedvice with Sarah Miller & Jessie GarganEver wondered what it takes to turn a shared vision into a thriving fashion empire? This week we celebrate a decade of success with Sarah Miller & Jessie Gargan, the co-founders of Nakedvice. Hear about the spark of inspiration that led to their unique line of affordable luxury leather bags, and how an understanding of consumer needs propelled them from colleagues to co-founders. Friendships can be complicated, business partnerships even more so – but what happens when the two combine? Sarah & Jessie unpack merging the two, setting boundaries to keep their relationship and brand alive. Wa...2024-03-0528 minBrand Alchemist PodcastThe Alchemy of B.T.R. NationAshley Nickelson is the Founder and CEO of B.T.R. Nation, which produces on-the-go, better-for-you snacks that reimagine typical vending machine food. B.T.R. Nation has tens of thousands of customers nationwide and is distributed in over 600 stores. After her parents were diagnosed with cancer, Ashley became their primary caretaker and spent years eating out of hospital vending machines and cafeterias. With a background in biochemistry and food studies, she began making protein-packed plant-based snacks. In this episode… With many consumers becoming more health-conscious, the market is saturated with natural, better-for-you food options. How...2024-02-2946 min
The Second Degree with Emily MerrellUnleashing Creative Brilliance: A Journey with Her Brand Co-Founder Jessica KorthuisIn this episode of The Sixth Degree Podcast join us for an inspiring and candid conversation with Jessica Korthuis, a creative powerhouse and Co-founder + CEO Her Brand and and co, host of the She Fails Forward podcast. Discover how Jessica's unique journey shaped her approach to creativity and branding.What you'll Learn:Embracing Authenticity: Jessica shares her personal story of finding her creative voice and the transformative power of embracing authenticity. Learn how being true to oneself can elevate both personal and professional endeavors.Navigating Creative Blocks: Like all creatives, Jessica has faced creative...2024-01-2447 min
The Brand is FemaleThe fine art of brand-building, with ESPRIT's Ana AndjelicIf you’re a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes’s Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a do...2024-01-2334 min
10PlusBrandTaylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus BrandThe most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.
She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.
Read it as a blog
Watch it as a video
© Joanne Z. Tan All rights reserved.
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Full Transparency with Donni WigginsLearn How Jhalesa Seymour Grew Her Brand Salt XO From Her Dorm Room to an 8 Figure CompanyEpisode 42- Learn How Jhalesa Seymour Grew Her Brand Salt XO From Her Dorm Room to an 8 Figure CompanyTo Join Donni’s Mentorship Program, Actionable CEO: www.actionableceo.comTo Get Started As A Coach, Consultant or Course Creator: www.sixfigureedu.com🌟 Join us for an insightful guest episode on Full Transparency with Donni, featuring the incredible Jhalesa Seymour! 🌟In this heart-to-heart conversation, Jhalesa, a mother, wife, and the founder of Salt.Xo, shares the inspiring journey behind her handcrafted skincare company. Tune in as she discusses the origins of Salt.Xo...2023-12-191h 37
The Dark Side of EntrepreneurshipMini-Series: (Part 6) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 6- LAST EP) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundaries, & Bullst," by delving into Chapter 2: Boundaries. We delve into the concept of brand ego and the vital importance of establishing clear boundaries in personal branding. We'll closely examine how communication goes both ways, the significance of the audience of the personal brand, strategies for marketing maximum at...2023-11-222h 07
The Dark Side of EntrepreneurshipMini-Series: (Part 5) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 5) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundaries, & Bullst," by delving into Chapter 2: Boundaries. We delve into the concept of brand ego and the vital importance of establishing clear boundaries in personal branding. We'll closely examine how communication goes both ways, the significance of the audience of the personal brand, strategies for marketing maximum attraction, the reasons wh...2023-11-151h 43
The Dark Side of EntrepreneurshipMini-Series: (Part 4) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 4) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundaries, & Bullst," by delving into Chapter 2: Boundaries. We delve into the concept of brand ego and the vital importance of establishing clear boundaries in personal branding. We'll closely examine how communication goes both ways, the significance of the audience of the personal brand, strategies for marketing maximum attraction, the reasons wh...2023-11-081h 30
The Dark Side of EntrepreneurshipMini-Series: (Part 3) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 3) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & Bullshit" by delving into Chapter 1: Branding. Discover how personal branding is not about losing yourself, but about finding your true identity. We explore the significance of contemplating what's right for you, how objectives will guide You, the importance of dedication, and why ethics can keep you humble. Join us...2023-11-011h 07
The Dark Side of EntrepreneurshipMini-Series: (Part 2) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 2) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & Bullshit" by delving into Chapter 1: Branding. Discover how personal branding is not about losing yourself, but about finding your true identity. We explore the significance of contemplating what's right for you, how objectives will guide You, the importance of dedication, and why ethics can keep you humble. Join us...2023-10-251h 09
It's All HerBehind Her Brand: Isabella Loneragan, Australia's first Buccal & Sculpting FacialistThis week’s guest is Isabella Loneragan. An absolute trailblazer in the skin & facial industry, Isabella prides herself on transforming lives through her innovative and nurturing approach to treating complex skin conditions. She’s a regular on Ch7 Sunrise and a professional speaker for corporate events, webinars and workshops.Isabella shares her unique journey that saw her transition from studying child psychology to becoming a sought-after beauty therapist. She shares the reality of juggling parenthood with entrepreneurial duties, and offers an insider's look at the skincare trends making waves on TikTok.Isabella’s website...2023-10-2537 min
Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG PodcastHow to Grow from $0 to $3.5M as a Better-for-you CPG BrandNot a lot of CPG brands get to a million dollars in revenue. It's even much harder to get to 3x that.
But Chelsie Hodge, founder & CEO of Blender Bites, managed to accomplish it and is looking to build a $10M company by 2024. She joined Leonard to talk about how she grew her brand from her home kitchen to the international stage.
Listen to this episode to learn:
1) Why is consumer education critical for CPG success?
2) What are the packaging mistakes to avoid?
3) How do you manage a high-risk, high-return situation?
4) How do yo...2023-10-2338 min
The Dark Side of EntrepreneurshipMini-Series: (Part 1) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-StrawderMini-Series: (Part 1) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & Bullshit" by delving into Chapter 1: Branding. Discover how personal branding is not about losing yourself, but about finding your true identity. We explore the significance of contemplating what's right for you, how objectives will guide You, the importance of dedication, and why ethics can keep you humble. Join us...2023-10-181h 01
The Dark Side of EntrepreneurshipBonus EP: Crafting Brand Experiences for All Five Senses w/ Isabelle Poirier (Izzy)Thank you for joining us for an enchanting episode as we explore the realm of immersive branding with Isabelle Poirier, Brand Designer and Certified Brand Architect based in Ottawa, Canada. In this 6-part mini-series, we lay the foundation by exploring the essence of multisensory branding and why it matters in today's competitive landscape. Isabelle shares her insights and expertise on the impact of multisensory branding, transcending the visual to craft unforgettable brand experiences. Discover how sound, touch, taste, smell, and sight converge to forge indelible, emotionally resonant connections between consumers and brands. Save the date!
2023-10-111h 21Brand Alchemist PodcastThe Alchemy of Haven’s KitchenAlison Cayne is the Founder of Haven’s Kitchen, which produces globally-inspired fresh-made sauces. After teaching home cooking for over two decades and owning a cooking school and cafe for eight years, she launched a line of fresh sauces in pouches. Alison is the author of the critically-acclaimed book The Haven’s Kitchen Cooking School and has contributed to publications such as the New York Post, Forbes, Architectural Digest, and Food. She also hosts In the Sauce, a podcast about building CPG brands. In this episode… With CPG brands launching versatile products in multiple categories, founde...2023-10-0551 min
The Dark Side of EntrepreneurshipSE04/EP21 How Can Hiring a Ghostwriter Elevate Your Brand? w/ Danielle Perlin-GoodThank you for joining us in this illuminating episode as we delve into the intriguing world of brand elevation through ghostwriting, accompanied by the expertise of our special guest, Danielle Perlin-Good. In this conversation, we uncover the hidden potential that lies within the collaboration between a brand and a ghostwriter. We explore how hiring a skilled ghostwriter can transcend mere words, elevating your brand's identity to new heights. From refining your brand's voice to crafting compelling narratives that resonate with your target audience, we dissect the various ways in which ghostwriting can empower your message. Don't miss out!
2023-08-301h 24
It's All HerBehind Her Brand: A skincare diagnosis led Fran to start AirydayThis week, we go Behind Her Brand with Frances (Fran) van der Velden from Airyday. When sun-protection became a non-negotiable, Fran created the ultimate “anti-sunscreen” sunscreen, Airyday – eliminating all the parts that deter people from applying sunscreen. Fran shares the challenges of formulation, manufacturing and the rules she had to break in order to get Airyday to launch.Hear more business stories at ItsAllHer.com/listenOr follow us on Instagram @itsallherofficial Hosted on Acast. See acast.com/privacy for more information.2023-08-0415 minBrand Alchemist PodcastThe Alchemy of Pulp PantryKaitlin Mogentale is the Founder and CEO of Pulp Pantry, an upcycled food brand transforming fruit and vegetable juice pulp into nutritious, convenient snacks. With a passion for sustainability, she founded Pulp Pantry to reduce food waste and promote a sustainable future. As a Shark Tank veteran, Kaitlin has been recognized as a next-generation leader by CSQ magazine and named Woman of Entrepreneurship by Comerica Bank. In this episode… With upcycled food becoming a retail and consumer commodity, brands are pioneering sustainable, functional products. In 2022, over 100 brands and 300 products became upcycled certified. Learn how you ca...2023-08-0346 min
buntelDOWNLOAD [PDF] Her Brand of Justice (A Colt Brothers Investigation Book 5) by B.J. Daniels[Pdf] FREE download Her Brand of Justice (A Colt Brothers Investigation Book 5) by B.J. DanielsDownload at https://amazonbookisfree.blogspot.com/B0B6GRBB1R[PDF] Download Her Brand of Justice (A Colt Brothers Investigation Book 5) Ebook | READ ONLINEDownload Her Brand of Justice (A Colt Brothers Investigation Book 5) by B.J. Daniels read ebook online PDF EPUB KINDLE Download Her Brand of Justice (A Colt Brothers Investigation Book 5) PDF - KINDLE - EPUB - MOBI#ebook #pdf #mobi #kindle #audiobook #epub #free #downloadHer Brand of Justice (A Colt Brothers Investigation Book 5...2023-08-0300 min
Behind the MusicEp. 114 : YaGrlTam; Worcester female rapper, facing your fears & staying glam is part of her brandJoin us on a special episode of "Behind the Music" as we sit down with the incredibly talented rapper, @yagrltam . Hailing from Worcester and embracing her Liberian-American heritage, Yagrltam is an artist who firmly believes in the power of authenticity and fearlessly confronts her inner challenges. In this captivating interview, Yagrltam opens up about her recent album, "No Longer Scared," a project that embodies confidence, resilience, and the courage to face personal fears head-on. Through her music, she shares her personal journey of growth and empowerment, inspiring listeners to embrace their own authenticity and overcome obstacles with strength and determination...2023-07-2734 min
It's All HerBehind Her Brand: Heidi AlbertiriSydney-based Heidi Albertiri is a natural creative in every sense of the word. After carving a successful career in styling, she is the founder and dreamer behind multi-faceted digital agency The Life Style Edit. Jordy sat down with Heidi to talk about the importance and future of social media, forming a marketing plan & her non-negotiable for leading a simpler life.Read more about The Life Style Edit hereFor the latest, head to ItsAllHer.com or follow us on Instagram @itsallherofficial Hosted on Acast. See acast.com/privacy for more information.2023-07-0716 min
It's All HerBehind Her Brand: Lizzie Waley from Sundae BodyLizzie Waley is the co-founder of Sundae Body: A Vegan, cruelty free, Aussie produced body care range. In just a few short years, Sundae Body is stocked with Priceline, Woolworths, Urban Outfitters , ASOS just to name a few, and has grown a cult following online. Lizzie shares the inspiration behind the brand and the challenges of producing the product, keeping it on shore.Hear more at ItsAllHer.com/listen or follow us on Instagram @itsallherofficial Hosted on Acast. See acast.com/privacy for more information.2023-06-2115 min
It's All HerLiz Ellis won $100K for Share The Dignity on I'm A Celeb, we go Behind Her Brand with charity founder, Rochelle CourtenayThis episode discusses domestic violence, sexual assault & may be distressing to some listeners.This week Liz Ellis was crowned the queen of the jungle on I'm A Celebrity...Get Me Out of Here! Her time on the show was spent supporting Share the Dignity, a charity that works to assist women experiencing period poverty in Australia. Liz's win means a total of $100,000 will be donated to the charity. So it was only fitting that we go Behind Her Brand, with the founder of Share The Dignity, Rochelle Courtenay. Rochelle is currently the Q...2023-05-0222 min
It's All HerBehind Her Brand: Natasa from Pitra the labelThis week, Jordy sits down with Natasa, who has leveraged her years of knowledge and experience in the fashion industry to launch her own label, Pitra.Natasa weighs in on the realities of being an ethical, size-inclusive start-up with limited budget and how to work with off shore manufacturers.Follow Pitra on Instagram @pitrathelabel or head online to www.natasapitra.com.au Hosted on Acast. See acast.com/privacy for more information.2023-04-2619 min
It's All HerBehind Her Brand: Roz Kaldor-Aroni from Elato Ice creamRoz Kaldor-Aroni is an accomplished business woman who has created an award winning, better for you ice cream that is giving back to the community in more ways than one.Elato ice cream is Australia's first social enterprise ice cream brand that is making a positive impact one tub at a time.Jordy sits down with Roz to hear about the brand & the voluntary redundancy that started it all...** SHOW NOTES **Read more about the brand & where to purchase, head to https://elato.com.au/Stay up...2023-04-1721 min
The Wild Womn HotlineEP 64 | “Need a Name For Your Brand? Here's How the Pros Pick Theirs" w/Professional Brand Namer, Alexandra Watkins of Eat My WordsIn EP 64 of The Wild Womn Hotline, we are joined by Alexandra Watkins, The Chief Executive Boss Lady at acclaimed brand-naming firm Eat My Words, who sat down to chat with us about how to give your brand a name that will delight and surprise your target audience.
If you’re new to Alexandra, she is a leading and outspoken authority on brand names. Her breakthrough book, “Hello, My Name is Awesome: How to Create Brand Names That Stick”, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazin...2023-04-1439 min
It's All HerBehind Her Brand: Steph Claire Smith & Laura Henshaw from Keep It CleanerSteph Claire Smith & Laura Henshaw met as two young models who bonded over their struggle with diet & exercise culture and a mutual desire for a healthier, more holistic relationship with food & their bodies.In 2015, Steph and Laura launched a recipe ebook accompanied by workouts and posts from their social media.The response saw them realise a gap in the market for a health & wellbeing business model that genuinely empowers people to live a balanced life. And so, the evolution of Keep It Cleaner began. Jordy sat down with Steph & Laura to go Behind He...2023-04-1337 minBrand Alchemist PodcastThe Alchemy of Made with LocalSheena Russell is the Founder and CEO of Made with Local, a B-Corp Certified snack company. As a social entrepreneur, she creates real food bars and granola mixes with ethically-sourced ingredients to connect people to the planet. Made with Local creates social impact through partnerships with local farmers and food producers. The brand has grown to reach over 3,000 grocery stores across Canada. In this episode… Many natural and organic snack brands are often dry and bland, with minimal variation in texture and flavor. This is because the ingredients are mass-produced in factories with specific product li...2023-03-3041 min
It's All HerBehind Her Brand: Nadean Richards from One Fine CollectiveJordy is coming to you from her hotel room in Sydney ahead of our THIRD live show this year at One Fine Baby Expo.So what better time to go behind the brand with CEO and Founder, Nadean Richards?One Fine Collective (OFC) is a multimillion dollar global marketing platform leader in the wedding and baby industry. OFC leads the way with their premier lifestyle exhibitions including One Fine Baby Expo and One Fine Day Wedding Fair in Sydney and Melbourne, and One Fine Day Bridal Market in New York and London. The e...2023-03-3025 minIt's All HerBehind Her Brand: Beauty Sleep CoIt's World Sleep Day, so let's go behind her brand with the founders of Beauty Sleep Co.For more information on Beauty Sleep Co & the Selene Beauty Sleep Pillow head to beautysleepco.com/Stay tuned for our next episode & stay up to date with the latest at ItsAllHer.com Hosted on Acast. See acast.com/privacy for more information.2023-03-1713 minBrand Alchemist PodcastThe Alchemy of Mason Dixie FoodsAyeshah Abuelhiga is the Founder and CEO of Mason Dixie Foods, the first and only clean-label ready-to-bake line of frozen biscuits focused on providing fresh, fast, and affordable Southern comfort food. In 2017, the brand was named a Top 10 Innovator by The Washington Business Journal. Ayeshah was voted a Top Millennial to Watch in 2014 and the Number 1 Food & Beverage Stunner by Industree DC. With over 12 years of experience in marketing, business development, and project management, she has consulted and managed business development projects for Fortune 500 companies. Ayeshah has also worked in front-of-the-house positions for major fine-dining restaurants and hotels. 2023-03-0238 min
It's All HerBehind Her Brand: Christie Nicholas, CEO & founder of MUMPOWERWe're back for 2023 and golly, it's going to be a good one. We've got brand new content, segments and idea's to bring to your eyes and ears this year at It's All Her.This year, we'll be adding a new show to programming.Introducing...... Behind Her Brand. A podcast making life simpler & better for women in business. You'll hear from the founders, CEO's and leaders of Australia's most recognised brands. We're going to equip you audience with the skills you need to thrive in your own business. Starting this week...2023-01-2427 minThe Wild Womn HotlineEP 60 | “Where is She Now? Maren Hunt, Founder of Mind & Body Reconnected, Shares How WWH Helped Build Her Brand Authority and Credibility as a Coach”In Episode 60 of The Wild Womn Hotline, we are joined by Certified Binge Eating Recovery Counselor, Maren hunt, who shares her story of building brand awareness, credibility, and authority in a culturally-taboo niche.
Throughout this conversation, Maren introduces the Wild Womn fam to the steps she took to share a polarizing perspective regarding the difficulties women encounter with diet culture, eating disorders, body image, and more.
As a previous client of WWH, Maren also shares how working with the Wild Womn Haus team helped her to rebrand her business to be positioned for expansion, industry...2022-12-3048 minThe Wild Womn HotlineEP 57 | "Where is She Now? Ashe Milkovic, Founder of The International Association of Functional Hormone Health, Shares How WWH Helped Bring Her Greater Vision to Life."In Episode 57 of The Wild Womn Hotline, we are joined by Nutritional Therapy Practitioner and Functional Hormone Health Expert, Ashe Milkovic, who shares her story of trusting her brand vision to take her company global.
Throughout this conversation, Ashe introduces the Wild Womn fam to the steps she took to embody the leader of a global brand, and how a key mindset shift allowed her to hold the intensity of massive growth.
As a previous client of WWH, Ashe also shares how working with the Wild Womn Haus team helped her to rebrand her business...2022-11-1850 min
Inspired Living with Keri MurphyHow Becoming the Face of Her Brand Changed Everything With Melinda MariaToday Keri is joined by Melinda Spigel, founder and designer of Melinda Maria Jewelry. Melinda shares how she built her brand from the ground up by connecting and empowering women through her social media platform and “converse-couture” designs. Melinda Maria has attracted A-listers, boss babes, and moms from all over the world. On this episode, hear how Melinda’s take on how she built her business, keeps her brand relevant, and how she still keeps grinding even after all her success. Tune in to learn more from Melinda and Keri. IN THIS EPISODE: [06:41] Where it all began...2022-11-1735 minBrand Alchemist PodcastThe Alchemy of Sauces, Community, and Universe AlignmentHawa Hassan is the CEO and Founder of Basbaas Foods, an authentic, packaged line of Somalian hot sauces and chutneys. The brand has been featured in Forbes, The New York Times, Eater, and many other notable publications. As a dynamic chef, recipe developer, and entrepreneur, Hawa is the author of In Bibi’s Kitchen, where she shares recipes and stories from grandmothers in eight African countries bordering the Indian Ocean. In this episode… As a pioneer of authentic products in the CPG space, it’s crucial to position your brand as an industry leader. So, what d...2022-09-2237 min
Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast30: Building a Brand for a Global Financial InclusionRebecca has a very decorated background with a master’s degree from Harvard and working in a multi-national consulting firm for many years. She left her corporate career to build a brand that aims to help migrant workers and unbanked people send money overseas more easily and more affordably.
In this Brand Start episode, she tells her story of finding her north star and starting her company called Tang App, a fintech app which is on a mission to build a brand that solves the problem of global financial exclusion. She shares what it really is like to...2022-09-211h 00
Strut TalkThat Girl, Destiny Darcel: Her Blessing in DisguiseServing as the elevator of mindful conversation and a safe space for persevering women, Strut in HER Shoes helps women rise to the occasion of self-empowerment through our holistic spectrum of womanhood lifestyle coverage and connection.
On this episode of Strut Talk Podcast, we're having an intimate conversation with digital illustrator Destiny Darcel. If you've scrolled social media, you've likely seen one of Destiny's illustrations of black women. Tune in for more behind her brand.
Chime in on @strutinhershoes2022-09-1035 min
10PlusBrandEpisode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrandI'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Eli...2022-09-1000 min
The She Fails Forward Podcast10. On sport lessons for entrepreneurship, brand stories, & moving on.Today, we're chatting with Stacy Bernstein, co-founder of All Better Co. a mom of three, three time entrepreneur, former professional athlete and an all around amazing human being. Stacy and Jess geek out over our long soccer careers and we bring it full circle to highlight how playing competitive sports has shaped us into the leaders and business owners that we are today. In this episode, Stacy shares with us her journey to building and closing two businesses that she loved, yet chose to walk away from because it didn't align with the life she was living at the...2022-07-1855 min
The She Fails Forward Podcast9. Finding Your Go-to-Market Strategy & The Journey to Global ExpansionToday, we're chatting with Nita Tandon, founder and CEO of DALCINI™ Stainless, an award winning brand of sustainable, durable, and chemical free housewares. On the show, Nita walks us through the early days of the grind, her experience finding a manufacturer who had the same type of values as she did and why that deeply matters to her even today. We talk about her early adopters, those first loyal customers, which have been the stepping stone for her global expansion. She tells us how she leaned into the practicality and usefulness of her product. Above all, we discuss how sh...2022-07-0442 min
The She Fails Forward Podcast8. The Sea of the Unknown & Saving the Planet One Shoe at a TimeOn this episode we talk to Kara Mac, founder and CEO of Kara Mac Shoes. Kara studied fashion design at FIT in New York and spent years of her career as an Apparel Designer for brands like Ralph Lauren and Talbots. On the show, she talks about how as a train commuter, she will go through two to three pairs of shoes a day, depending on the day. As a result, she had an idea to find a way to modify her existing shoes as she moved around the city from day to night. She created and patented the...2022-06-2038 min
The She Fails Forward Podcast7. Using Your Brand for Purpose & Systemic ChangeOn this episode we discuss with Chenny Xia, CEO of Got Care, about how she made the best out of her skills and circumstances to start her entrepreneurship journey. She walks us through the trial and errors that Chenny and her team have faced as well as the successful decisions they have made united as a team. She invites us into the world of her company, Got Care, and their mission to completely revolutionize how the world services and treats home care. Chenny has since gone on to generate millions in revenue and recently closed a fundraising round to s...2022-06-0649 min
The She Fails Forward Podcast6. Learning Lessons from 3x Entrepreneur & Chief EntreprenistaOn this episode we chat with Stephanie Cartin, CEO of Entreprenista, and co-founder of Socialfly and Markid. Stephanie is also the co-host of The Entreprenista Podcast where you can find her and her co-founder, Courtney Spritzer, featuring stories of successful female founders. Stephanie shares her beginnings of entrepreneurship as she and her co-founder bootstrapped their first business venture, Socialfly. She dives in with us about what it has been like to run a full service agency and pivot to run a high growth tech company that has acquired 50,000 users onto the platform. Tune in to hear Stephanie bring such...2022-05-3050 min
The She Fails Forward Podcast5. On Finding Product Market Fit and Growing Your Business Through CommunityOn this podcast episode we chat with Lauren Washington, former co-founder of Black Women Talk Tech and current CEO and co-founder of Fundr, about her 4 time entrepreneurship journey. Lauren dives in with us on what it means to achieve product market fit, how to build a killer team and find a co-founder who aligns with you and your business. We also go in depth with Lauren on the who, what and why of fundraising. She also lets us know how she is changing the game with Fundr, a platform that automates seed investing by creating portfolios of vetted startups f...2022-05-1654 min
The She Fails Forward Podcast4. On The Journey of Entrepreneurial Discovery, Growing at Your Own pace and The Power of CommunicationOn this episode we chat with our long time friend and HB&C mentor, Gino Perrotte, Founder of Right Brain Journeys. We step outside the marketing and branding realm with Gino and talk more broadly about communication in the entrepreneurship world. Gino shares such valuable insights on communication theories that he has taught on his journey in education. We also get to talk about Mari’s big leap into entrepreneurship after recently leaving her full time job! Tune in to hear us shine great light on the juicy topics of self discovery, identity and everything in between.
Fo...2022-05-0249 min
The She Fails Forward Podcast3. From the Kitchen Table to the Global Market & the Importance of Stepping Back to Grow ForwardOn the show, we chat with Patrice Mousseau, founder and CEO of Satya Organic Skincare. Patrice shares so many intimate details of her early days of creating her product in her crock pot and delivering it to people through her kitchen window to now being in major retailers across Canada, the US and now Asia. We talk a lot about purpose and how Patrice really has leaned into what her greater purpose is over the years which spoiler alert, it's her daughter and her community. What a beautiful conversation we had with her, we can't wait for you to...2022-04-0141 min
The She Fails Forward Podcast2. What it Takes to Have a ‘Go Big’ Mindset, Scaling to 1 Million and BeyondOn this episode we chat with Julia Pimsleur, best-selling author, founder and CEO of Million Dollar Women. Million Dollar Women is a New York based social venture that has helped 1000s of women scale up their businesses and in particular, her work is focused on helping women break the 3% ceiling of generating more than 1 million in revenue. Prior to million dollar women, She founded and built Little Pim, the world's leading language platform for young children, which she also grew to a multi million dollar company. She is the author of the best selling book, Million Dollar Women, as...2022-04-0132 min
The She Fails Forward Podcast1. Our Story, Failing Forward Moments & Where to NextWow, our first episode, this is so surreal! Mari and Jess wanted to kick off The She Fails Forward first season with an intro episode about them. They both thought it was really important to take a moment to pause and to share their stories with you about their backgrounds, their passions, their careers, which ultimately have all led up to this moment. This episode is a tad longer than typical, but it's for good reason. Staying true to the HB&C brand and who they are, Mari and Jess get personal, they share their many failing forward moments...2022-04-011h 06
The She Fails Forward PodcastThe She Fails Forward Podcast, Produced by Her Brand & Co.The She Fails Forward podcast amplifies the voices of female entrepreneurs on a global scale - showcasing the journey, trials, and tribulations along the way to building businesses that they love. Her Brand & Co. is on a mission to normalize and redefine failure by discussing the challenges that entrepreneurs face to bring their businesses to life. Through the She Fails Forward Podcast, we advocate for the process and amplify the journey you've taken you to get where you are, and we celebrate all of your lessons learned along the way. We profoundly believe that failing is the best way...2022-03-1101 min
Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast06: Selling a $6-Figure Lingerie Brand to Travel the World then Starting Another Successful Company with Jomie CasasIf you are running a $6-figure online lingerie brand with a strong community and even celebrity followers, you would be extremely happy, right? Well, not for founder and entrepreneur, Jomie Casas, who after successfully building her first business, decided to sell everything to pursue her dream of traveling the world.
Subsequently, she started and became the CEO of a company called Just-Rent-A-COO, which is also growing successfully fast in providing operational support to company founders and small business owners.
Listen to this episode to learn the mistakes to avoid in building a brand, the importance...2022-03-0250 min
Living Legacy LeadershipNthenya Mwendwa is the founder, creative director and designer of luxury leather bag brand, THE.LABEL.SABA.Nthenya Mwendwa is the founder, creative director and designer of an emerging luxury leather bag brand, THE.LABEL.SABA. A Brand that represents "Redefined Nomadism".
The movement of traditional culture through the passages of refined luxury, bringing us to a "new age heritage". Transcendent. Eternal. African.
She studied at the Arsutoria School in Milan, Italy. Her interest in merging sustainability and fashion, brought about the opportunity to work with raw materials such as fish leather and a chance to work alongside the Masai women in her community. The use fish leather and intricate Masai beading...2022-01-2425 min
The Brand Builder Show010 - Launching A Swimwear Brand To $12k/mo Using Influencers w/ Ashya McDonald
Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She’s seen some great early success in Australia and is now looking to take the brand global.
Key Topics:
Why Ashya took the personal approach in her branding
How the clear USP of her product line has been a smash hit success
How she used influencers to make her Shopify app go ding-ding-ding-ding
Find out more about Full Bums Swimwear:
https://www.fullbumsswimwear.com.au/
https://www.inst...2021-12-1444 min
10PlusBrandEpisode 33: More than 11 Olympic medals - how Allyson Felix became her own brandMore than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.
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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.
As a brand builder and marketer, I am thrilled that she won her...2021-08-1405 min
The Passionfruit Podcast8. Conceptual Jewelry Design: The founder + creative director of @SANDBOXSU, Suhayla Al-Sheikh, shares with us her research and design process, how she works on keeping her brand sustainable, ++Suhayla Al-Sheikh, the founder and creative director of @SANDBOXSU, is an Egyptian Jewelry Designer who has started her brand while studying at college. She moved from Dhahran to Cairo in 2012 to study Visual Arts and Mass Communication and started getting into conceptual design. Suhayla uses her background and heritage as SANDBOX's main source of inspiration. Her brand is has been featured in multiple world-renowned magazines and publications.
In this episode, Suhayla walks us through her research and design process whenever she comes up with ideas for her collections and she gives us an insight as to...2021-04-101h 01
Weather WomxnCory Sargeant | Is Your Work Ready for Press? | Running Her Brand and Business in the Flow of Authenticity and the Energetics Behind Good PRYour Weather Womxn, Stevie & Dani sit with Cory Sargeant, founder of Sargeant PR and designer + curator of her playfully conscious brand, Lady Sargeant. Cory shares the role energetics play when it comes to marketing your brand + talent, the importance of tuning into authentic flow, when and how to initiate a PR relationship, and a peek at her emotional-health-centric upcoming projects. Beaming with the light of her unique and beautiful essence, Cory builds a bridge of clarity, from Creator to Press, with the current of authenticity that connects her brand and business. Whether her designs, layered with emotional depth...2021-03-1026 min
The Wild Womn HotlineEP 15 | How to Build An Insane Online Audience Like Lady Gaga (and how you can steal her secrets!)In this solo episode of The Wild Womn Hotline, Tristan fills you in on the secrets behind the success of Lady Gaga’s personal brand. Learn how she created her community that is INSANELY loyal to her brand, and how you can snag her secrets and use them in your own business to build a loyal following. Become a “celebrity” in your industry by learning the branding genius behind Gaga’s claim to fame. Tristan also shares the do’s and don’t of creating brand loyalty and how you can avoid the major pitfalls most entrepreneurs make on their social...2021-02-0244 min
Women Awakening with Cynthia JamesCynthia with Korynne Mykal is a 21 year old streetwear clothing brand owner of her brand, KMYKALKorynne Mykal is a 21 year old streetwear clothing brand owner of her brand, KMYKAL. Korynne is currently finishing her bachelor’s degree and beginning the MBA program at Colorado State University-Pueblo. She started her brand in 2019 and has been expanding since. Korynne has been featured in DenverVoyage, SolidStateStyle (Australian Digital Magazine) and has grown her social media influence and audience tremendously. Learn more about Korynne Mykal and her inspiring life story by listening to the podcast linked below.2021-01-1111 min
Just the Good StuffCameron Rogers - AKA Freckled Foodie On Starting Her Brand, Letting Go Of Food Anxieties, + Getting Pregnant Naturally!#39: In today's episode I am chatting with one of my close friends, Cameron Rogers, the content creator and podcast host behind Freckled Foodie. Cameron and I quickly became friends after meeting at a few events in NYC. Cammie is one of those people who I can thank Instagram for bringing into my life. She is unapologetically herself in the best way and shows us so many aspects of her life in an unfiltered ways. Cameron started her brand a few years ago while she was working full-time at in finance and after a life altering event, decided to pursue...2020-11-291h 02
The Jag ShowMistress Carrie on WAAF, being embedded with troops, and moving her brand to podcastingFor decades, Mistress Carrie entertained - and bonded with - the masses on legendary Boston rock station WAAF. Earlier this year, the station was sold, ending its 50 year run on the air. Carrie takes us behind the scenes of WAAF - the planned relaunch that never happened - and her journey leveraging her iconic brand as the "Baddest Bitch in Boston" to pivot to podcasting.We talk about the advent of radio's "Portable People Meter" and how it skewed ratings away from rock stations, moving eventually to the final days of WAAF. Carrie talks about how grateful sh...2020-06-161h 00
Well BrandedMegan Hess talks to me about her brand story, and the success behind her brandAustralian fashion illustrator, Megan Hess, burst on to the scene as the cover illustrator for Candace Bushnell's book, Sex and the City. Since then she has gone on to illustrate for some of the world's leading luxury brands, celebrities and personalities, as well as build a personal brand empire of illustrations, homeware, fashion and so much more. As a multiple award winning author, she has extended her brand into the world of children's books with her chic and well traveled character, Claris the mouse, who is as fashionable as she is inspirational.
After working with Megan for...2020-05-2742 min
Proof to ProductExpanding Products Enhanced Her Brand with Rebecca Townsend, Seaside DesignsHave you ever considered how building a strong brand can make you stand out and ultimately help your business stand the test of time? Today’s guest is Paper Camp alumni Rebecca Townsend. Rebecca is the owner and creative director of Seaside Designs. She literally built her whole business around her love for the beach and sea. Pretty fascinating, right? The business didn’t always come easy and she’s had to overcome many ups and downs through her entrepreneurial journey. She rode the rocky tides of being a business owner and now she’s riding the waves of...2020-03-1727 minJust the Good StuffKelly LeVeque - Nutritionist And Celebrity Health Coach On Growing Her Brand, Nutrition Basics For Everyone, Miscarriage, Pregnancy + More#12: In this episode, I chat with Kelly LeVeque, the best-selling author of Body Love and more recently Body Love Everyday. Kelly is an amazing holistic nutritionist and celebrity health coach where she has positively impacted so many with her well-known Fab4 smoothies and helping us understand food and fueling our bodies without depriving it. Kelly walks us through the basics of nutrition, debunking health trends, building her business and how she grew her brand to where it is today. She fills us in on how she landed her first book deal and getting her first “celebrity” client. Spoiler alert: Kell...2020-03-091h 32
The Connected Yoga Teacher PodcastDefine Your Brand with Rachael Kay AlbersThe Connected Yoga Teacher Podcast 156: Define Your Brand with Rachael Kay Albers Description: What is your brand? Hint, it’s not just about the colors or images on your website. Figuring out what your brand is all about can be confusing, and it can be hard to think about how to differentiate yourself from other yoga teachers (especially if you don’t feel you serve a very specific niche). Branding expert Rachael Kay Albers has some tips on how to define your brand and stand out with your branding. ...2020-02-171h 09
Brand Risk PodcastThe Struggles of Being a Female Pro Gamer - Maddiesuun | Brand Risk Podcast #4Welcome everybody to the 4th episode of the Brand Risk Podcast. Our guest today is none other than the most consistent north american female pro Fortnite Player Maddie Suun. Full name Maddox sunkist, maddie is here today to tell us about the struggles of being a female, in the gaming industry. Although blessed with the Genes, Maddie has chosen to avoid the easy path of using physical appeal to grow her brand, and has taken a stance on solely using her skill to inspire thousands of women to pursue professional gaming. Maddie, we are very excited to have you...2020-02-101h 06
Tea Time with Cassia Marina#007-Tea Time with Jessica Castillo: How she build her brand on Instagram and Social Media StrategyIn this episode I interview Jessica Castillo, who is a part-time entrepreneur, side hustling, which many of you can relate too. She has had several successful businesses on the side and is on her journey to going full time in her business, that she is currently documenting on instagram.
She is founder of Glam with Jess, #NotSoGlamorousWorkingHours and Glam & Co, as you can see her underlying brand is all about all things Glam and NotSoGlam which is the hard work behind the Glamourous Life.
I first met Jess, in a group coaching program called The Spark Lounge created by Alex...2018-11-0152 min
The YB2C Live! PodcastYB2C Live! Ep 64 Fashion Business Consultant Bako RambiniBako Rambini, a lecturer at a top fashion school in Paris, helps fashion designers and start-ups develop their brands and market their fashion businesses to empower their fashion brands impact! Welcome to Episode #64 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you inspiration, motivation, and tips for overcoming challenges and achieving success for your business. Bako lectures in two classes for fourth and...2018-08-1300 min
Business Women Australia Podcast[Ep #5] How to Build a Magnetic Personal BrandTopic: How to Build a Magnetic Personal Brand
Welcome to Episode 5 of Business Women Australia Podcast. I’m your host Annemarie Cross – The Podcasting Queen.
According to my guest today: “If you do not know yourself – no-one will know you either.”
Joining me today is Dr. Clare Allen.
Clare has held CEO roles since her 20’s and she also run her own online business and coaching programs. She is the designer of the Trigger Stones – a leadership framework.
Clare has created an online presence in regards to self-help resources and speaks on topics such as Work-Life harm...2017-09-0730 min
Him Me You Her PodcastHIM ME YOU HER 108 - EPISODE 8"A glimpse at black excellence" The HMYH crew introduces (for those who dont already know) the beautiful young talented Ms. Kalilah Wright owner & creative mind behind "Mess In A Bottle". A creative & inspiring up & coming custom t-shirt business with a story to match. Ms. Wright joins the crew & discusses her brand, drop some gems, and chime in on a few Him Me You Her topics.2017-05-021h 52