Shows
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear Mor...2025-06-3029 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing MachineIf your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with o...2025-06-1656 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your BusinessBig partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover...2025-06-0256 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works262 - The Content Marketing Tools We're Loving in 2025It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This...2025-05-201h 02Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works261 - 6 Ways AI is Saving Us Time With Our ContentCreating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like ChatGPT to save time, i...2025-05-0556 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or ServiceYou’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would...2025-04-2259 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works259 - How to Use Bonuses to Overcome Buyer Objections & Make More SalesYou’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion...2025-04-0746 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works258 - From Free to Paid: How To Seamlessly Convert Leads to BuyersIs your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people are...2025-03-2447 min
HerBusiness300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby BernsteinWe’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating. In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of b...2025-03-1937 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works257 - How to Get FREE Leads & Buyers on Instagram with Nicole BurkeImagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her busi...2025-03-101h 11HerBusiness297: 7 Signs It’s Time To Ditch A Product Or ServiceMost business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed. If you’ve ever struggled with deciding whether to cut a product, or you’re u...2025-02-2623 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire ZammitAre you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their...2025-02-2456 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works254 - NEW & UPDATED! How to Craft an Offer that SellsNEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). ...2025-01-231h 24Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works253 – Best Books for Content Marketers – 2025 EditionIt’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> H...2025-01-131h 01Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Defini...2024-12-3029 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That’s why, in this episode, your hosts, Suzi Dafnis & Michelle F...2024-12-1631 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer. You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and...2024-12-0253 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works249 - The Smart Way to Plan Out Your Social MediaSocial Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode to Hear More About: -> The biggest mistake small businesses make with social media (and how to avoid it). -> Why winging your social posts is a recipe...2024-11-1834 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works245 - 4 Must-Have Marketing SystemsWe love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a “back of the...2024-09-2344 minHerBusiness269: You Get to Choose: Finding Clarity and Purpose in Your BusinessIf you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work. During This Episode: -> Dive into...2024-08-1420 minHerBusiness254: What's Your Next Money Move?Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> How to transform limiting financial beliefs into empowering convictions -> Recognise the telltale signs that it's time for a strategic financial pivot in your business. -> Secure your spot at the exclusive "Your Next Money...2024-04-1115 minHerBusiness252: Blending Strategy and Intuition for Business Success with Chenae CareyIn this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chenae shares her wisdom on the different types of intuition, the synergy between strategy and intuition, and practical tips to integrate intuition into your daily business practices. In This Episode You'll Discover: The Essence of Intuition in Business...2024-03-2028 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works229 - Own Your NicheYour niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership”...2024-02-1237 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or ProgramOne tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in y...2024-01-2957 minHerBusiness248: 8 Essential Tips for Finding Your Ideal Business MentorMentors have played a vital role in the achievements of many thriving businesswomen and can also greatly support the growth and success of your own business. In this episode of the HerBusiness podcast, we dive into the topic of mentoring and how to find the right mentor for your business situation. Listen to Discover: Mentor or Coach - Who Do You Need?: Learn the critical differences and make the right choice for your business. How the right mentor can transform your approach to scaling your business and managing key transitions. How a mentor from...2024-01-2418 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works227 - Content Marketing: Is 10X Easier than 2X?Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the epi...2024-01-1547 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works226 - Best Books for Content Marketers – 2024 EditionIt’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and stu...2024-01-0142 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works225 - How We Produce This PodcastWell, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE...2023-12-181h 13Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works224 - Exploding Mountains! (When To Stop Offering a Product or Service)This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How “turning the funnel upside down” can be a game changer for your marketing -> The “hand drawn” business model that can take you just...2023-12-041h 10HerBusiness244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan BradleySusan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics. Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business. Key Takeaways You Can Expect: ->...2023-11-2949 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works223 - Going from Reactive to Proactive MarketingProactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive marketing, it’s less about where you want to go and more about being driven by what’s happening right now. You’re very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction t...2023-11-2056 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works222 - The Power of an MVPMVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as you...2023-10-3031 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works213 - The 11 Content Marketing Tools We’re Loving in 2023Get the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!). You can check out ALL the tools mentioned on this show AND ma...2023-05-291h 04HerBusiness227: My Inspirational Oasis and Crafting Inspired SurroundingsHello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success. My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and...2023-05-1915 minHerBusiness222: Why the REACH Retreat in Hawaii Could be the Business Breakthrough You NeedAn Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business. That's why I invite you to join me at REACH Retreat 2023 in Hawaii! The REACH Retreat is unlike any business program you’ve experienced before. It's designed to answer the longing in y...2023-04-1219 minHerBusiness219: Self-Awareness, Selling with Confidence and Finding Success - With Tina TowerTina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs. In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude. Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bo...2023-03-2253 minHerBusiness213: Get Ready to Stand Out in the Crowd: The Ultimate Steps to Being Chooseable in Business with Belinda WeaverAre you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode. Welcome to episode 213 of the HerBusiness podcast. In this e...2023-02-0838 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works203 - 12 Questions to Ask BEFORE You Rebrand Anything!We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the reasons for a rebrand in today’s show) - you definitely want to get clear on these questions FIRST. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share from their deca...2023-01-2346 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works198 - 5 Easy Ways to Use Case Studies to Tell Customer StoriesWe’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi’s top tip when creating video interviews with customers. -> The...2022-11-1437 minHerBusiness201: They Found Clients, Community And A New Confidence - A Tour Inside HerBusinessImagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile. In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them): Connections to regularly do business with Regularly practical help and support A network that they can call on in almost any situation for trusted advice A...2022-09-141h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works193 - Facebook Groups - The Essential Systems and Processes for SuccessYou might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you have a successful Facebook Group. Listen to this episode to hear more about: The 4 specific phases of your Facebook Group “Life Cycle” and why you need to consider each phase BEFORE you start! Pai...2022-09-051h 14HerBusiness180: We’re back! Season 3 of the HerBusiness Podcast.Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring. I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM. If...2022-02-1603 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works167 - The One Thing WE Do Every Year To Grow Our BusinessIn this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses. What is...2021-09-0645 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works154 - #1 Lead Magnet MistakeLead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those leads are not likely to turn into sales. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon reveal what this #1 Lead Magnet Mistake is (and what you can do about i...2021-03-0834 minHerBusiness152: Practise. Don't Just Play - Part 1In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of wonder to the show, and help answer your business questions. The discussion isn’t always strictly business, but it is about life as a business owner. Suzi’s special guest is Janine Barr of Genratec Janine...2020-08-051h 00HerBusiness146: What You knowThe HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even see it any more. But when I recently shared a photo of my office on social media, one of our HerBusiness members asked me why that...2020-06-2909 minHerBusiness144: Sharpening Your VoiceThe HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. In her cleverly-named newsletter, Annarchy she was talking about this idea of Sharpening Your Voice. The message was not about saying more, but being more thoughtful about what you do say. Sharper. In this...2020-06-1015 minHerBusiness142: Trusting Yourself MoreThe HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself. In those instances I have to pull myself out of indecision and take the next step. How much do YOU trust yourself? How much do you believe in yourself, and value your: Skills Experience Knowledg...2020-05-2717 minHerBusiness139: It’s Time to Make New PlansMaybe you created a great plan for this year. Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year’s activities and promotions. Maybe COVID 19 turned things upside down for you. The live event that you were doing has been postponed or cancelled. Your piano-teaching school or your yoga studio had to close down for a while. You’ve had the kids at home and so it’s been hard to focus on anything. I think we are all go...2020-05-0719 minHerBusiness137: Do the Best You Can with What You've GotDo you ever feel like if you just had more marketing skills how it’d be so much easier to launch that new course? Or, if you had better social media skills, how it’d be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get us stuck. In this episode, Suzi Dafnis talks about not letting what ‘could be’ stopping us from...2020-04-2310 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works131 - Evergreen Webinars - Content That Works For YouEvergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about: How to struct...2020-04-2152 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works130 - 3 Ways to Stay Motivated When It Comes to Creating ContentYou might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, got off track or run out steam. Suzi and Michelle share three of the most powerful ways they’ve found to stay motivated when it comes to creating content for the long term...2020-04-0736 minHerBusiness134: Chinks in Your Armour?Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us. And, that is that the chinks in our armour are showing. These chinks don’t matter too much when times are good. When the money is flowing. When customers are plentiful. When the sun is shining on our business. But, when the economy gets turned around. Or what used to work no longer works. Perhaps we are forced to cl...2020-04-0223 minHerBusiness126: Go Bold. Set Gutsy New Year GoalsIf you were to be bolder in 2020 than you were in 2019, what would you do? What gutsy goals would you set? Each year I ask our HerBusiness Network members to consider this question as we get to the end of a year. And, this is a question that I too have asked myself for many years. At the start of 2019 members listed Bold Goals like: Launch a new course Write an e-book Create a debt-collection app Get paid to speak Take my family on a Holiday Embrace success in all...2019-12-2511 minHerBusiness119: The Hidden Side of Communicating with ConfidenceCommunication happens to be one of my favourite topics. It’s how as business leaders we upgrade our relationships, our businesses and our lives. In this episode I speak to you about communicating powerfully, being more visible and reaching more people with your message… When you want to take your business from one level to another, your ability to communicate your vision is really important. When you want to reach more people and reach higher goals, communication is key. So often women are not willing to really put themselves out...2019-11-0626 minHerBusiness106: How to Stop marketing AT your customers, and start marketing WITH them - with Seth GodinWhat if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve. And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target market. In this interview with Suzi Dafnis and Seth Godin, you’ll learn how to position your business to the righ...2019-07-1147 minHerBusiness105: Embrace the Flow of the Chillpreneur with Denise Duffield-ThomasWhat if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover: What it means to be a Chillpreneur The beliefs that could be limiting your business success How to handle the ‘snakes and ladders’ ups and downs of business without quitting Why it pays to celebrate when...2019-07-0438 minHerBusiness104: Revolutionary Ways to Enhance Your Powers of Influence with Dr Robert CialdiniGetting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them be...2019-07-0442 minHerBusiness103: Declutter and Organise to Make More Room for Happiness with Gretchen RubinWhat impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What’s more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn’t necessary. Outer order contributes to inner calm In this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you’ll discover how to create the right le...2019-07-0441 minHerBusiness102: How to Choose the Right Marketing Niche with Ryan LevesqueMost business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.2019-07-0433 minHerBusiness101: The Inner Game of Becoming a 'Big Deal' in Your Niche with Amy PorterfieldThere are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics:"I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing." In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small. ...2019-07-0446 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works103 - How To Host A Successful Online SummitWhat’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summ...2019-03-2548 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works94 - How a Mastermind Can Grow Your BusinessEver thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusinessmastermind.com Listen to this episode to hear...2018-11-2047 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works92 - Ways To Use Coupons and Discounts to Woo Your CustomersCoupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or pro...2018-10-2351 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works73 - How We Got Started With Facebook LIVEHas the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you! or you’d love If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of t...2018-01-2958 minHerBusinessHow to Live a Good LIfeToo many of us are operating on autopilot, reacting to one project or another, feeling like we’re taking the passenger’s seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged. Jonathan Fields’ “How to Live a Good Life” offers a sparkling antidote for people who feel this dullness in their work. Drawing on science, spirituality and personal experience, Jonathan walks readers through a 30-day program to refill their reservoirs, reconnect with themselves and others, and live a more “lit up” life.
In thi...2016-11-1450 minHerBusinessTips for an Audience-Winning Marketing StrategyThe internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.2016-09-2026 minHerBusinessThree reasons women-owned businesses fail to growKim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of “Rich Woman” – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.2016-09-0633 minHerBusinessHow to Be Remarkably GoodHow do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how she pivoted her business to create her perfect business.2016-07-1230 minHerBusinessStay Away from Trends and Pursue your PassionBianca Monley, founder of Eat. Fit. Food and Businesswomen's Hall of Fame Inductee is our guest. She explains to Suzi Dafnis why the secret to getting ahead of competition is to stay away from trends and instead pursue your own passion. Plus we look at why getting cash flow in your business should be your number one focus. Includes bonus training for listeners.2016-06-2824 minHerBusinessThe Profit PrincipleJeanne-Vida Douglas is coauthor of The Profit Principle - How to turn what you know into what you do - without spending (or borrowing) a cent. In this interview we look at why many small businesses stay small, the role that customers and partners should play in business and how to make money before you spend a cent in business. Host, Suzi Dafnis2010-12-1318 minHerBusinessThought Leadership - 7 Steps to Building a Better BrandCraig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis2010-11-2941 minHerBusinessMaking Contracts WorkBeverley Honig is the author of Making Contracts Work. In this interview we look at how to plan for, structure and manage contracts, whether they be for a small outsourced job, or a major business agreement. Host, Suzi Dafnis.2010-11-1516 minHerBusinessThe Female BrandCatherne Kaputa is the author of The Female Brand, a book that teaches women how to create a strong personal brand in a business setting. Catherine explains how the differences between men and women translate at work, and how women can capitalise on these points of difference to their advantage. Host, Suzi Dafnis2010-11-0125 minHerBusinessPioneering a New GenreMiranda Bond is the owner of Inika cosmetics, a 100% natural makeup brand that incorporates mineral, vegan and organic products that are devoid of synthetic chemicals and contain only the finest ingredients. In this interview we discuss how a deeply personal trauma lead to a career change and how she's approached international expansion. Host, Suzi Dafnis2010-10-1810 minHerBusinessCreative Ways to Get Your Brand Out ThereDesigned to support the health and well-being of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing - adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis2010-10-0407 minHerBusinessWhen one business just isn't enough. How to run a portfolio business.For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.2010-09-2018 minHerBusinessHow to Work with Your Spouse without Getting DivorcedLouise Woodbury is the co-author of a new book titled “The Invisible Partnership - How to Work with Your Spouse without Getting Divorced." We discuss: Is it possible for relationship partners to run a business together? When you’re partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship. Host, Suzi Dafnis2010-09-0627 minHerBusinessMOJO - How to get it, how to keep it.Marshall Goldsmith is the author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.2010-08-0925 minHerBusinessPublic Relations - Learning the Art of SpinAnne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you. Host, Suzi Dafnis.2010-07-2622 minHerBusinessSustainable Growth for Small BusinessJon Dee is the Managing Director of Do Something, he’s the 2010 NSW Australian of the Year and one of Australia’s most influential environmental campaigners. In this interview we discuss his new book book, ‘Sustainable Growth', which provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment. Host, Suzi Dafnis2010-07-1222 minHerBusinessDoing Good for the Not-For-Profit SectorAmy Lyden of the Australian Scholarship Foundation is a multi-award winning business women who is known for her expertise in online strategy and innovation. In this interview we look at the role that innovation should play in any business, how education in the not-for-profit sector is set to benefit the rest of the business community and why advocacy for women in business is important. Host, Suzi Dafnis.2010-06-2818 minHerBusinessHow Social Media has changed Public RelationsCorrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes. Host, Suzi Dafnis.2010-06-0717 minHerBusinessLead from the Heart, and other Leadership LessonsKaren Matthews has over 22 years experience in national and international retailing, franchising and brand management. She’s an innovative leader who operates by an intuitive style of “inside out” leadership. Her personal mantra is to “inspire people to be the best that they can be”. In this interview we talk about leadership, strategic planning and marketing. Host, Suzi Dafnis.2010-05-2526 minHerBusinessThe Power of Social MediaErik Qualman is the author of “Socialnomics: How social media transforms the way we live and do business”. Why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media. Host, Suzi Dafnis.2010-05-0409 minHerBusinessHow to Succeed in the New Web EconomyTara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.2010-04-2716 minHerBusinessMusic Industry’s PR Maven talks Social Media and PRAriel Hyatt, the New York-based founder of Cyber PR, helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves. Ariel explains how social media has changed the face of publicity. Host, Suzi Dafnis.2010-03-3005 minHerBusinessThe Digital Marketer’s Tech Tips for Business WomenAliza Sherman, the original Cybergrrl’, explains who blogs are most suited to, why today's tools allow us to be on our soapbox in new ways and the question to ask yourself BEFORE you choose what publishing tool you’ll use. Host, Suzi Dafnis.2010-03-2309 minHerBusinessMeet Marketing’s No-Bull MavenSharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. The role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing. Host, Suzi Dafnis.2010-03-0923 minHerBusinessA Fashion Designer's Planned SuccessLeona Edmiston is one of Australia's best known fashion designers. In 2001 she established her current business. Its tribute? The dress in all its incarnations. In this interview Leona tells us why she established within a niche in her industry and shares some of her tips and strategies. Host, Suzi Dafnis.2010-02-0914 minHerBusinessA Passionate Business. A Passionate Life.Janet Bray Attwood, author of The New York Times bestseller, The Passion Test, tells: How do you bring your passion to work, and keep it there, and what do you do when the passion leaves. Inspiring and energetic. Host, Suzi Dafnis.2009-12-0830 minHerBusinessBusiness Success Comes From Managing Human ResourcesPhoebe Lane is the award-winning owner of PKL Recruitment. What is the biggest mistake people make when hiring? How can a small business, with limited resources manage their human resource needs? Host, Suzi Dafnis.2009-11-1020 minHerBusinessMarketing Powerhouse Brings Purpose and Passion to BusinessAmy Smith of Jenny Craig has built strong brands that connect with customers, grow businesses and revitalising tired cultures. Amy talks about how to be relevant to your customer and how to enrich their lives, as well as leadership and creativity. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. Host, Suzi Dafnis.2009-09-0831 minHerBusinessHumble Beginnings to Global ExpansionKatherine Sampson is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits. She discusses, the role that strategic planning played in the growth and development of her business. The key elements of business she measures to know that she's on track. Host, Suzi Dafnis.2009-08-1918 minHerBusinessThe Growth Guy Talks About LeadershipVerne Harnish is known as 'The Growth Guy". He has all the credentials to help you to plan and execute your growth strategy. The author of The Rockefeller Habits has been working with growth firms for over two decades and has forged a unique position internationally as the master of growth. Host, Suzi Dafnis.2009-07-2125 minHerBusinessWhy Culture Beats Leadership StrategyRachel Argaman of Toga Hospitality is a visionary leader who believes in "encouraging the heart". In December 2008, Rachel won the Telstra Business Woman’s National, 2008 Hudson Private and Corporate Sector Award. In this interview she shares what shaped her leadership abilities, talks on Managing vs Leading and reveals the role mentors have played in her success. Host, Suzi Dafnis.2009-07-2125 minHerBusinessA Recipe for Business SuccessJulia Bickerstaff, author of “How to Bake a Business” shares how to manage your business costs, the basic recipe for business success and how to free your business up (and get you out of the day-to-day). Host, Suzi Dafnis.2009-06-3021 minHerBusinessMaking Tough DecisionsSuzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with a family vacation ended in disaster, Suzy realised she had reached breaking point. The author of 10-10-10, Suzy Welch, offers the perfect tool for making tough decisions, allowing us to find clarity and regain control of our lives! Host, Suzi Dafnis.2009-06-1623 minHerBusinessHow to Use Your Website to Drive ResultsMichelle Gamble of Marketing Angels. Where should your website fit in your overall marketing strategy? Is it getting the priority attention that it needs to really drive bottom-line results. Determine what to do to make your website work. Host, Suzi Dafnis.2009-05-2020 minHerBusinessHow to Match Top Talent with Top JobsKelly McGowan of Six Figures explains how to build trust with your website visitors and how to be a more attractive employer (even when your salary budget is smaller than your competitor's). Host, Suzi Dafnis.2009-05-1821 min