Shows
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works277 - The Last One - Goodbye To Content Sells!First… a personal note from Suzi and Michelle: Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our regular "Show Notes" in just a moment, but first, we wanted to say to you, our dear listener… THANK YOU. We are both so deeply grateful to YOU and have loved making this show for you. Thank you for listening to us on your walks, while driving, at the gym, at work and everywhere else we enjoyed the privilege of your time and attention. We never took that responsibility ligh...
2025-12-151h 03Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YESIf you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever. Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes, You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, we...
2025-12-0149 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works275 - The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for yo...
2025-11-1750 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works274 – Ad Expert Shares What's New With Facebook and Instagram – with Stacey HughesAd rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update. Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what isn't) on Facebook & Instagram in 2025. You'll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget. Whether ads are already in your strategy or feel like a puzzle you haven't cracked yet, you'll walk away with clarity on where to...
2025-11-0334 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab BurkeIn this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks. From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft. You'll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business. We also dig into strategies for co-creating with listeners, smart partnerships, and why "su...
2025-10-2049 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part "Systemising the Sale" self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers" we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn't rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate and where the gaps...
2025-10-061h 00Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works271 - Grow Your Business With Stories That Sell with Kendall CherryIf you've ever worried that "selling" means selling your soul—or your stories fall flat when it's time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You'll hear how to turn client results into persuasive case studies, why "day-in...
2025-09-2252 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works270 - How to Build a Repeatable Process for Making High-Converting OffersSystemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you're leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are...
2025-09-081h 00Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already HaveEver felt like your marketing strategy should be working — but the results just aren't showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it's not that the strategy is broken… it's that we're quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens. They s...
2025-08-2554 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into SalesWhen the world around your ideal client shifts — whether it's a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More...
2025-08-1153 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works265 - Are You Attracting the Right Leads? (And What To Do If You're Not)If you've ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that's the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you're attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn't matter how well-designed your strategy is — your content won't convert, your sales conversations will feel heavy, and your offers won't land. Listen to This Episode to Hear More About: -> Th...
2025-06-3029 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing MachineIf your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with on...
2025-06-1656 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your BusinessBig partnerships aren't the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you're just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Pea...
2025-06-0256 min
HerBusiness309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle FalzonYou know that feeling when you finish a strategy session or a call with a client and you're absolutely BUZZING? You feel energised. Uplifted. Lit up. And you just know you've helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the 'Genius Zone' in you. Today, I'm talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and y...
2025-05-2156 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works262 - The Content Marketing Tools We're Loving in 2025It's our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at the Content Sells Podcast. In today's show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are "old school" platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This...
2025-05-201h 02Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works261 - 6 Ways AI is Saving Us Time With Our ContentCreating high-quality content takes time — whether it's crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they're personally using AI right now — not to replace their thinking and creativity, but to amplify it. You'll hear six practical and strategic ways they're using tools like ChatGPT to save time, improve results, and...
2025-05-0556 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works260 - 6 Smart Questions - How to Know if You're Ready to Add a More Expensive Product or ServiceYou've got clients. You're delivering results. But maybe you're starting to feel maxed out… or wondering if there's a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it's time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you've been sitting on an idea for a premium offer — or not sure what it would even look like —...
2025-04-2259 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works259 - How to Use Bonuses to Overcome Buyer Objections & Make More SalesYou've created a solid offer. You've put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn't tip over into a "yes." What if the missing link wasn't in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a "nice extra," but as powerful conversion tools that h...
2025-04-0746 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works258 - From Free to Paid: How To Seamlessly Convert Leads to BuyersIs your free content getting you caught in the "Friend Zone"? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the "friend zone" with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn't converting. -> The real reason people...
2025-03-2447 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works257 - How to Get FREE Leads & Buyers on Instagram with Nicole BurkeImagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her busi...
2025-03-101h 11Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire ZammitAre you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling "salesy," or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in t...
2025-02-2456 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works255 - Marketing Case Study - Creating a High-Converting OfferSee a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian's offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com Listen to This Episode to Hear...
2025-02-1046 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works254 - NEW & UPDATED! How to Craft an Offer that SellsNEWSFLASH! We've updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the "Year of the Offer" and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer).
2025-01-231h 24Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works253 – Best Books for Content Marketers – 2025 EditionIt's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> How...
2025-01-131h 01Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2Welcome to Part 2 of this Episode! If you're someone who makes proposals to clients you definitely want to tune into today's show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you're pitching for more of the time! And even if you don't sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Definitely tune into...
2024-12-3029 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1If you're someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there's a formula for a winning webinar, sales video, or sales page, there's also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That's why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing th...
2024-12-1631 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer. You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and...
2024-12-0253 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works249 - The Smart Way to Plan Out Your Social MediaSocial Media can be a "hungry beast," and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we're always playing catch-up! That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode to Hear More About: -> The biggest mistake small businesses make with social media (and how to avoid it). -> Why winging your social posts is a recipe...
2024-11-1834 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works245 - 4 Must-Have Marketing SystemsWe love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a "back of the...
2024-09-2344 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works241 – The Power of "Plain Language" With Susan BellAre you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of "Plain Language" and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of...
2024-07-2942 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works240 - 8 Website Mistakes That Cost You SalesYour website is one of your most important assets as a small business owner. It's often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales. Listen to This Episode to Hear More About: -> How you might be confusing...
2024-07-1551 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works237 - How & When to Hire a Copywriter with Belinda WeaverAre you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There's a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not...
2024-06-0343 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works236 - How To Make a Quiz That Generates Leads & Gets Sales For YouThere is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase. And that strategy...
2024-05-2047 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works235 - The Content Marketing Tools We're Loving in 2024It's our Annual Content Marketing Tools Episode! In today's show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that's recently added a bunch of AI functionality that you want to revisit! -> The "stupid simple" tool Suzi uses EVERY day that radically increases her productivity. -> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN...
2024-05-0629 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works229 - Own Your NicheYour niche is the market you serve. And we've all heard the advice that "you've got to have a niche." But it's not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we're seeing a lot in the content marketing of small business owners is that they're not really OWNING (in a deep and profound way) the niche they've chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take "ownership" of your niche and...
2024-02-1237 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or ProgramOne tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you're not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we've got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your...
2024-01-2957 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works227 - Content Marketing: Is 10X Easier than 2X?Over the years there's been a lot of buzz around this idea of "10X-ing." And with the release of the book "10X is Easier Than 2X" by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you've ever been "turned off" by the "bro marketer" take on 10X, then this...
2024-01-1547 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works226 - Best Books for Content Marketers – 2024 EditionIt's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today's show are brand "newies" and others are classic "oldies" Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so...
2024-01-0142 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works225 - How We Produce This PodcastWell, it's episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they've found useful and so much more. So, whether you already HAVE a...
2023-12-181h 13Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works224 - Exploding Mountains! (When To Stop Offering a Product or Service)This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How "turning the funnel upside down" can be a game changer for your marketing -> The "hand drawn" business model that can take...
2023-12-041h 10Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works223 - Going from Reactive to Proactive MarketingProactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that's not what's driving your marketing. Instead, with reactive marketing, it's less about where you want to go and more about being driven by what's happening right now. You're very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to something your competitor...
2023-11-2056 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works222 - The Power of an MVPMVP stands for Minimum Viable Product and it's all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know "it flies" THEN you launch it. Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as...
2023-10-3031 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don't need a lot of tech AND can save you from doing a bunch of stuff you don't need to be doing. Listen to this episode to hear more about: -> What one of the biggest "red herrings" in Content Marketing is and why it's keeping you distracted, exhausted and frustrated. -> The surprising thing...
2023-10-0948 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works215 - Unlocking the Benefits of Low-Cost WorkshopsNot getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might want to use this strategy of adding a PAID low-cost workshop as well as where, when and HOW it might fit into your marketing mix. Listen to this episode to hear more about:
2023-06-2640 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works213 - The 11 Content Marketing Tools We're Loving in 2023Get the low-down on the Content Marketing Tools We're Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!). You can check out ALL the tools mentioned on this show AND many...
2023-05-291h 04Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works212 - Your Content Marketing Questions AnsweredIt's Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you'd like us to cover on a future show, go over to our Facebook Page and let us know! Listen to this episode to hear more about: -> What to do if you're struggling with creating content for your email list. -> Suzi's "email plan" tip that can save you hours! -> How to...
2023-05-1557 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal CustomersAnyone who's listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It's one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer's own words by going direct to the source and li...
2023-04-0359 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works207 - How AI Is Changing The Marketing Game for Small Business OwnersAI is here to stay and it's changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won't be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple "Prompt Crafting" framework you can follow to optimise the results you're getting from AI. They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing...
2023-03-131h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works205 - How "Owning More Space" Helps You Reach More People With Your Content MarketingWe're discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. Whether that's… Charging more for your products or services Becoming more visible in your marketing Becoming more audacious in your messaging Offering something new that you know your market needs you to bring to the world but maybe feels a bit in...
2023-02-2042 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works203 - 12 Questions to Ask BEFORE You Rebrand Anything!We're talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we've seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the reasons for a rebrand in today's show) - you definitely want to get clear on these questions FIRST. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share from their decades of bran...
2023-01-2346 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works201 - Best Books For Content Marketers – 2023 EditionIn this episode we're doing something that's become a tradition! It's our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they've got some GOODIES to share! Plus we've released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More About: -> The book Michelle read early in the year that "just wouldn't leave her alone." -> How one author is demystifying "charisma" and why you need to be more charismatic in...
2022-12-2757 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!We're covering a topic that's made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we've been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your marketing and how that Runway can actually help you pave the way for your offer and dramatically increase the results you get in terms of MORE sales, for LESS cost! Listen to thi...
2022-11-2849 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works198 - 5 Easy Ways to Use Case Studies to Tell Customer StoriesWe're digging back into a topic that's super important and that we haven't touched on in a while - and that's CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi's top tip when creating video interviews with customers. -> The recent twe...
2022-11-1437 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works195 - Stacking Momentum with Your Annual Marketing PlanSuccessful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results. Listen to this episode to hear more about: The ideal time...
2022-10-0342 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works193 - Facebook Groups - The Essential Systems and Processes for SuccessYou might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don't have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you have a successful Facebook Group. Listen to this episode to hear more about: The 4 specific phases of your Facebook Group "Life Cycle" and why you need to consider each phase BEFORE you start! Paid...
2022-09-051h 14Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works192 - The 5 Essential Content Strategies For Building Your ProfileSomething we know many business owners struggle with is building your own personal profile. While we might all conceptually think, "Yes! That's what I want." Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content strategies you can use to start building your profile and getting yourself more known. Listen to this episode to hear more about: How to inject more of YOU into your content marketing...
2022-08-2245 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works191 - "Staying in Your Lane" - How To Avoid Distractions and Accelerate Your Marketing ResultsSo often we see women in business who either DON'T KNOW what their "lane" is – that is they don't have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have to contribute, what it is YOU want to do and create in your business and then facing forward – looking at that destination and keeping your eyes on the prize. Cause it's the...
2022-08-0851 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works186 - How to Get More Sales From Your Existing Social Media FollowersWe know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you've experienced this – you've built up a healthy following on Instagram or you've got hundreds or perhaps even thousands or more people in your Facebook Group, or you've expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can impl...
2022-05-3034 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works185 - 6 Content Marketing Tools We're Loving in 2022In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've used and love that we wanted to share with you! PLUS BONUS Download Click Here for the Free "Content Marketing Tools Cheat Sheet" Listen to this episode to hear more about: Our...
2022-05-1650 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works179 - Why Your Marketing Needs to be More "BOOFY"Are you making it TOO HARD for people to buy from you? You've gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you're offering, what your core message is, what you want people to do next. And if people don't see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty quickly. So you've spent all this time, and in many cases MONEY, to get someone's attention and then you've squandered it before they've even had a chance to lo...
2022-02-211h 04Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)Do you send a regular newsletter? Or maybe you're thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn't missed a week!). When you do and don't want to start a newsletter. Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to...
2022-01-2445 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works175 - Best Books For Content Marketers – 2022 EditionEach year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle's realisation as to why she's only been inclined to listen to audio books this year. The legends who have released new editions of their most famous books (and why we love them!) And much more! Also mentioned...
2021-12-2742 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works174 - How to Create Time For Big Ideas That Grow Your BusinessIt can be easy to hit burnout when you're doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a "Clear Week" – what it is, when and how you would add a clear week and why you might just decide this is something you need to do too! Listen to this episode to hear more about: What a Clear Week is...
2021-12-1335 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works171 - Take Your Offline Business Online with These 5 Content StrategiesFor many brick and mortar businesses and other offline businesses that rely on people meeting up "in real life," the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. And, while there are a few cases where the shift from offline to online might not work -- it's surprising just how many offline businesses can pivot to online and THRIVE. Because waiting for things...
2021-11-011h 24Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works168 - How to Use Social Proof to Increase SalesIn our 6th Anniversary (wow!!) show, we're talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about "the thing" you're selling and start talking almost exclusively about the people who've already had success with the thing you're selling! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the inside story on a recent sold out campaign for The Mastermind Experience, which relied almost solely on Social Proof, plus their top tips for using Social Proof at every step in the journey up your Marketing Mountain.
2021-09-2057 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works167 - The One Thing WE Do Every Year To Grow Our BusinessIn this episode we're talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It's something we've been doing in one form or another for at least 20 years and we wouldn't be without it. It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses. What is it th...
2021-09-0645 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works166 - Why a Clear Vision Is Important to Your Content MarketingIf you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you're feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you've got way too many things on your to do list; if you feel confused by all the options around what you could be doing next; or you're lying awake at night deliberating over whether you should do "this" or "that"... getting clearer on your VISION can help! In...
2021-08-2350 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works165 - How To Create a Hot Hook and Topic for Your Next Online ChallengeCreating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and to...
2021-08-1040 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works164 - Tips for Great Slide PresentationsBetween them, Suzi Dafnis and Michelle Falzon have done about a "hundred million" slide presentations. OK… maybe that's a slight exaggeration… but they've done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas "hiding in plain sight" - just like the topic for this podcast! The FIRST thing you need to do when prepping for a slide presentation The one question to ask your audience that will dramatically improve the connection you make with your...
2021-07-2754 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR!A question we get all the time is "I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?" So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! And, if you're not someone who batches your content for a year in advance, that's ok too, because you can use these ideas to stay just a...
2021-06-2843 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works156 - How to Optimise Your Marketing FunnelYour marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that's where people go wrong. They think, "It's not working, I have to try something else." And then they are off chasing their next bright shiny object. In today's episode, your hosts, Suzi Dafnis and Michelle...
2021-04-0545 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works154 - #1 Lead Magnet MistakeLead Magnets - we LOVE 'em! When done well they can be the entry point for multi-million dollar campaigns. They are that "thin edge of the wedge" that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you're making one very specific mistake, those leads are not likely to turn into sales. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon reveal what this #1 Lead Magnet Mistake is (and what you can do about...
2021-03-0834 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works153 - Why and How To Demonstrate Your Product or ServiceDemonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don't really have much to demonstrate, or that unless they've got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about why and how ANYONE can demonstrate their product or service and improve their results when it comes to attracting, converting and keeping their ideal clients. ...
2021-02-2246 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works152 - How To Get People From Your FREE Facebook Group To Your Paid OfferGot an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today's episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to your paid offers, but also how you can use your Facebook Group to "prime the pump" so buying from you just feels like the natural next step. Listen to this episode to hear more about: Why most Facebook...
2021-02-081h 17Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works151 - How To Get More Interaction & Energy Happening at Your Next Virtual EventWe recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today's episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important part of running a virtual event and that's how you can keep up the energy and interaction that you might see at an in person event, even on Zoom or another online platform...
2021-01-1838 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works145 - Toot Your Own Horn, Dammit!In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it's something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today's topic is all about tooting our own horn. Because here's the thing… it's been scientifically proven that women self-promote less than men do. We're far more likely to downplay and underestimate our value and achievem...
2020-11-0232 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works143 - Why a "Boring" Content Strategy is a Great Content StrategyWe're not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that's exactly what we're about today… you'll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we're waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well "boring", it's rarely praised when it comes to content marketing. But doing those mundane things that need to be done day...
2020-10-0550 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works139 - How to Create Profitable Online CoursesThere are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more. In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park...
2020-08-1054 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works137 - Pivoting From a Live Event to a Virtual EventPivot is definitely a word that's been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to...
2020-07-131h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works136 - How To Beat "Content Stress" By Changing This ONE HabitWe've all likely felt that feeling of overwhelm or a deadline approaching and there's just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of "content stress." In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the "ESTIMATION Habit." Listen to...
2020-06-2937 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice MeiselsA strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can't-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader. In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special "from the vault" training delivered inside the HerBusiness Network from PR Expert Candice Meisels. This training gives you a first-pass overview of what PR is...
2020-06-1536 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn't really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your "fence-sitters." Listen to this episode to hear more about: Why people very...
2020-06-0238 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works131 - Evergreen Webinars - Content That Works For YouEvergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an "online salesperson" for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it's more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about: How to structure...
2020-04-2152 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works130 - 3 Ways to Stay Motivated When It Comes to Creating ContentYou might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you've fallen off, got off track or run out steam. Suzi and Michelle share three of the most powerful ways they've found to stay motivated when it comes to creating content for the long term.
2020-04-0736 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works128 - Overcoming Buying Objections With Bari BaumgardnerEver felt "icky" about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to "buy your thing" can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say. In this episode your hosts, Suzi Dafnis and Michelle Falzon introduce you to Bari Baumgardner, one of the world's leading authorities on using live events as a way to grow your sales, your community and your business and she's helped th...
2020-03-091h 25Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works118 - How to Encourage Comments and Interactions During a Live Online TrainingOnline presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It's an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audience - most people really end up offering a decidedly ONE way conversation in their online presentations… where they are essentially talking AT their audience. In this episod...
2019-10-2231 minHerBusiness109: How to Create ANYTHING in Your Business... WITHOUT Burning Out! - with Michelle FalzonYou've got things you want to CREATE in your business… products, videos, campaigns, ideas… And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you're left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon's 5-part creation "flow" makes life and business fun again… and also hugely productive, creative and successful in a way you can sustain and feel great about! Listen to the HerBusi...
2019-08-0154 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works107 - How to Start a Successful Podcast (Part 1)Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they've had from listeners who are thinking about starting their own podcasts. We've had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we'd take some of the things we've learned creating literally hundreds of podcast episodes between us and share them with you in...
2019-05-2143 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement)How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we've discussed how to grow the size of your email list and the quality of your email list and in this episode it's all about increasing the level of engagement in your email list! On today's show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You can also...
2019-05-0730 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)How to increasing your Email Marketing Impact - there's so much to share we can't contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today's show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EXTRA RE...
2019-04-0945 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works103 - How To Host A Successful Online SummitWhat's an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit.
2019-03-2548 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works97 - Stand Out: How to Find the Courage to be Seen and HeardThink of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here's the thing - creating content, growing a business, positioning yourself as an authority - they're all things that ar...
2018-12-311h 03Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works94 - How a Mastermind Can Grow Your BusinessEver thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today's episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusinessmastermind.com Listen to this episode to hear mor...
2018-11-2047 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works92 - Ways To Use Coupons and Discounts to Woo Your CustomersCoupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today's episode that says - you must use this tactic VERY strategically! It's not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you're not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some...
2018-10-2351 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works91 - 7 Ways To Make the "Invisible" Visible in Your Marketing OffersWhat do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it's not immediately obvious to your potential customers that it's awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we're going to answer that for you in TODAY's episode - where we are going to help you perform the magic trick of ma...
2018-10-0947 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works87 - How To Make Your Offer Irresistible with Michael MaidensYou can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and "out of the box" approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process.
2018-08-1458 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works86 - How to Market a High End RetreatA high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat. Join Suzi and Michelle at the REACH Retreat! Follow this link to get more information...
2018-07-3154 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works76 – How To Reassure People After They Optin or Buy From YouEver purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it's not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing. In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to know...
2018-03-1249 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works73 - How We Got Started With Facebook LIVEHas the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you'd love to have a breakthrough… well this is the episode for you! or you'd love If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today's episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of the str...
2018-01-2958 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works00 - Content Sells IntroHello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come.
What’s it all about?
Everybody’s jumping on the Content Marketing bandwagon.
But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals.
So, how do yo...
2015-09-1829 min