Shows
DEALER TALKSell More Cars With this CampaignDiscover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success!
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱...2024-03-1810 minDEALER TALKDemystifying Digital RetailingIn this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.
🌐- Stephen Wade Website: https://stephenwade.com/
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
2024-03-1620 minDEALER TALKDo You Have the Right Vendor Mix?In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey.
Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty...2024-03-1420 minDEALER TALKWhat Is Marketing?Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing?
For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing.
Join us as we uncover the misconceptions surrounding marketing and its subsets. We be...2024-03-1409 minDEALER TALKEnhancing SRP and VDP CTAsThis episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates.
Connect with me directly:
✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narr...2024-03-0918 minDEALER TALKIs Search Engine Marketing Dead?Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages.
SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility...2024-03-0412 min
DEALER TALK🎙️ The Power of Tesla Ownership: Beyond Electric VehiclesIn this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations.
Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted...2024-01-2946 min
DEALER TALKAutomotive Dealers: Are We Ready to Compete with Amazon and Hyundai?Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail.
Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before.
Curt and Herb share...2024-01-2941 min
DEALER TALKWhy Customers Should Choose Your Business: Unlocking Digital Marketing SecretsWelcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention.
In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle.
What's particularly intriguing...2024-01-2931 min
DEALER TALKThe Key to Customer Satisfaction: Answering the Price QuestionJoin Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry.
2024-01-2859 min
DEALER TALKSpeed to Sale: Time Kills Car DealsSpeed to Sale: Time Kills Car Deals
Introduction:
Herb, Charity and Terry McSpadden have a great time recording Dealer
Talk's first-ever drunk episode (totally Charity's idea).
Join us for a hilarious conversation about how speed is everything in
sales. TKD: Time Kills Deals.
Episode Highlights:
*Importance of teamwork and collaboration within the dealership.
*Financial implications of Covid.
*Providing Information: FTC Guidelines and Customer Expectations
*Recognizing the significance of BDC agents offering comprehensive
information to customers.
2023-06-012h 32
DEALER TALKYou Are Responsible For the Success of Your DealershipIn this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential...2023-05-161h 07
DEALER TALKMore Car Sales: Less Waste w/Steve Fucile“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson
Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.
Connect with our friend Steve Fucile on his social media bel...2023-05-111h 30
DEALER TALKNIADA Automotive Climate Forecast“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson
Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA).
Vendor Part...2023-04-2648 min
DEALER TALKNIADA: The Power of the Automotive 20 Group“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and doing things differently, you're not going to get your managers to fall in line? Bull shit.” -Herb Anderson
Bill Elizondo is back. His experience in the BHPH industry goes back more than 30 years. Currently serving as a NIADA 20 Group Moderator, Bill offers insights on strategic growth and development and explains the importance of joining a Gr...2023-04-1256 min
DEALER TALKBuy Here Pay Here with NIADA“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covid...2023-04-0553 min
DEALER TALKThe State of Automotive with NIADAThe State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business.
Join us for an engaging conversation about the great year buy-here-pay-here is anticipating.
...2023-03-291h 19
DEALER TALKSeason 7 Finale: George Nenni and GA4Learn what is up for Season 8 and welcome our guest, George Nenni. It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute.
George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazo...2023-01-171h 24
DEALER TALKTim Warren: Finding the Right WordsIf you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership.
Also, do you know what a ‘homer’ is? You will now!
Don’t assume your we...2022-12-1358 min
DEALER TALKBrian Allee: Culture Eats Process for BreakfastConnect: Brian Allee
In this episode we meet with Brian Allee of A2ZSync to discuss the power of an end-to-end process, and how it can positively impact your dealership.
Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As...2022-10-041h 21
DEALER TALKSteve Powers: Creating Reasonable Industry ExpectationsSteve has spent more than 24 years in the Auto industry. The spark happened when he started his career at McDonald Automotive in 1998 as an Audi Brand Specialist. Since then, Powers couldn’t get enough and yearned to learn more and something different. At that point, Steve recognized the importance of diverse experiences and perspectives to drive innovation in the auto industry, and that’s when he became an Audi Sales Manager in 1999. In 2010, Powers became an Audi General Sales Manager and a couple of years later graduated from NADA’s General Dealership Management Academy and was promoted to Audi Denver...2022-09-201h 21
DEALER TALKDurran Cage: New Cars are the New SalaryWhat an incredible episode with Durran Cage! Everyone gets passionate about their opinions on how to motivate our sales teams into becoming the hard-working, rise-and-grind people that we as leaders see them capable of.
Durran is an amazing guest. His unique qualifications include serving as an OEM District Sales Manager, High-Performance Internet Director, and GSM, leading a team of consultants for one of the largest vendors in the automotive industry, and 3 years ago, he took the leap into entrepreneurship as the founder of Cage Automotive. Through Cage Campus and Cage Automotive, Durran, along with...2022-09-131h 23
DEALER TALKBen Gay III: Sales -Person-ShipBen Gay III is in the house with amazing stories of his incomparable life and perspective on the craft and art of salespersonship. With 50+ years of professional selling experience, Ben has worked with fellow sales legends such as Dr. Napoleon Hill, Zig Ziglar, Earl Nightingale, and many more.
Ben now writes/publishes/produces “The Closers” series, considered the foundation of professional selling.
To receive special pricing and free shipping on his books, go here:
https://www.ebay.com/str/Ronzonebooks
Automotive News Links...2022-09-061h 20
DEALER TALKJim Flint: How to Be a Car Dog MillionaireAs President and Founder of Local Search Group, Jim Flint is widely recognized as a thought leader in sales, marketing, and advertising. Join us as we hash out what business development, marketing, and sales truly are and how we can bridge the gap between the three. Also, don’t miss a chance to purchase his book “Car Dog Millionaire.”
**For the information discussed by Charity in the Automotive News, go here:
Dodge Concept Car: https://www.forbes.com/wheels/news/dodge-charger-daytona-srt-ev-concept-the-future-of-mopar-muscle/
Mortgage Cancellations: https://www.cnbc.com/2022/08/16/homebu...2022-08-301h 29
DEALER TALKSud Bhatija : Video AI vs Video SurveillanceThere are so many changes in the automotive industry; underpinning those changes seems to be the ability to harness data.
From your video footage to call recording to the customer profiles in your CRM and DMS, your data house is flowing with the data capable of supporting just about any metric you could imagine. Yet our ability to efficiently access and harness that data presents a real and immediate concern within the automotive space. As our industry rapidly shifts, we are increasingly at risk to the outside forces anxious for that same access. So...2022-08-231h 00
DEALER TALKASOTU: Creating a Unified IndustryThe entrepreneurial spirit of the automotive industry is the unifying force needed to stay ahead in these unpredictable times. We can't think of a better way to dive into such a pressing topic than with Kyle Mountsier and Paul J. Daly of The Automotive State of the Union
Kyle has been in the automotive industry since 2009. His unique ability to connect people and processes makes him a trusted advisor among Dealer principals, GMs, marketing directors, and auto industry vendors. Through his work as Partner and COO at ASOTU, Founder at Auto Genius, and Co-Founder...2022-08-171h 14
DEALER TALKCharity Ann: Automotive Insights for 2022We finally ended Season 6! And what a better way to close than to introduce our new co-host. We are excited to update the format of the show and to be able to share with everyone Season 7. Thank you to everyone who has been with us this far. We are very excited to continue bringing insights to the automotive industry.
Highlights:
05:33 When it comes to social media are you measuring the impact of your efforts or just concerned with vanity metrics?
11:15 Do you have a data analyst in your store?
2022-05-171h 05
DEALER TALKEric Richards: Let's Talk About InventoryWell, one more to go to wrap up season 6!
This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.
Highlights:
05:00 Should you display all inventory on your website or only front-line ready units?
15:00 Creating ads directly from your website.
21:00 Why you should be advertising more not less.
30:00 Outsourcing recon to speed up the front...2022-02-1651 min
DEALER TALKDarren Farnsworth: Keep Your Online Platforms UpdatedWelcome back! Only two more episodes left in this season.
This week we sit down with my good friend Darren Farnsworth to talk about several topics including websites, inventory, predictions for 2022, and more.
Time highlights:
04:00 Similarities between the music industry and the car business
15:00 Connecting social and search ads to your website
21:00 Group site listing strategy
32:00 Are you struggling to move more units since covid
41:00 Are you preparing for consumer behavior changes due to the pandemic impact
51:00 Next five years
2022-02-0952 min
DEALER TALKJim Ziegler A.K.A.The Alpha Dawg: Conversations Sell More CarsWelcome to episode 12 of season 6.
It is a real treat, and absolute honor, to have the Alpha Dawg, himself, on the program. Mr. Ziegler is a true pioneer of the industry, and one of the first people to create content to enhance the reputation within the automotive industry.
I have always admired his work and what he has been able to accomplish. Make sure to listen to this episode in its entirety. It is my sincere hope that you can gain as much from this session as I did.
2022-02-011h 11
DEALER TALKDeric Bumper: Looking Ahead at 2022 in the Automotive IndustryWelcome back! Episode 11 of Season 6 is out. Only 4 more to go before another incredible season has wrapped.
It is so good to be back after the holidays and we have so much headed your way before we break for the Summer.
This week we sit down with Deric Bumper to talk about his predictions for 2022. We also talk about subprime during Covid. On the subprime side of the game, Deric brings some pretty interesting perspectives that you are going to want to listen to.
Connec...2022-01-2543 min
DEALER TALKMax Zanan: The Dealerships of the FutureWelcome to episode 10! This was a cool session, we did our first LinkedIn live and we had an awesome guest back for another episode. Thanks to Max Zanan and Charity Ann for joining on this very special episode.
Highlights:
06:52 Is your dealer compliant?
15:00 What will happen to salespeople that started post-COVID
26:00 How will an on-order retail model impact the purchase experience
33:00 Having an end-to-end sales process
48:00 Market price adjustments future impact
1:00:32 Dealer have been selling cars online for a while
2021-11-231h 11
DEALER TALKIan Nethercott: The Future of Car ManufacturingWelcome to episode 9! We are just over halfway through season 6 and this episode is FIRE! Ian brings a well-rounded perspective to the inventory shortage, manufacturing process, and the future impact this will have on the retail side of the business.
You will want to listen to this episode in its entirety!
Highlights:
06:00 Getting started is half the battle
20:00 How to structure a value-add podcast episode
32:28 Kaizen manufacturing
39:00 JIT manufacturing set us up for a true online-buying experience
48:00 How your website and app...2021-11-161h 06
DEALER TALKJeff Hunter : Should We Charge Customers More?Welcome to episode 8! We have none other than General Motors Jeff back on the program to talk about pricing, online buying, customer satisfaction and so much more! Join us for this week's information-packed session.
Time highlights:
06:14 Ways to get more sales during these times
14:00 Acquisition strategy
28:00 Do customers actually want to buy cars online
36:00 Online buying process
51:00 Jeff's advice for those looking to do social media marketing
1:04:00 Next five years
Connect with Jeff:
LinkedIn: https://www.linked...2021-11-091h 10
DEALER TALKsMedia: Digital TransformationWelcome back to season 6 episode 7! Man, this season has been a lot of fun and this next episode is one of my favorites. I had the pleasure of talking data translation and digital transformation with the folks over at sMedia. Together, we discuss the interconnectivity of data and progress, and the people capable of interpreting it all. We unpack a lot! Don’t miss out.
Connect with sMedia:
Website: https://smedia.ca/
Facebook: https://www.facebook.com/sMedia.ca
Regan LinkedIn: https://www.linkedin.com/in/regansmedia/
...2021-11-0254 min
DEALER TALKAli Reda: Selling Cars In This EnvironmentWelcome to season 6 episode 6! This week we have non-other than the G.O.A.T himself--Ali Reda. These have been crazy times, and we are talking to Ali about what we should be doing to stay ahead of the constantly changing market.
Like most of us, Ali has had to find ways to adjust, and he shares some of the strategies he has put in place to navigate the current landscape.
Highlights:
11:00 How we should be preparing for future success
18:00 What Ali did during the...2021-10-261h 09
DEALER TALKDavid Steinberg: Winning More With EmailsWelcome to episode five of the Dealer Talk Podcast. This week we are sitting down with David Steinberg founder and CEO of Foureyes, our sponsor for this season, to talk about the power of email!
Sit back, relax and enjoy learning about some of the ways that Foureyes is changing the way dealers engage with customers through email.
Time Highlights:
02:44 How did Foureyes start
09:00 Using website data to get better results
16:00 What to measure on your website
23:00 What shou...2021-10-191h 07
DEALER TALKWilliam K Hollis: Motivating The Automotive IndustryWelcome to this episode with non-other than William Hollis. We are stepping outside of our regular content to talk about motivation, success, and even the power of social media.
Make sure to check this out in its entirety!
Time highlights:
4:00 finding your calling
6:00 William use to sell cars!
11:00 stepping into your destiny
14:00 Make the most of it while you're here
20:21 Ca others truly motivate you
25:00 Building your personal brand
34:00 Next five years
Connec...2021-10-1238 min
DEALER TALKDanny Zaslavsky: Buying More Cars From The PublicWelcome back to another session. We are talking acquisition with Danny Zaslavsky. We are digging deep into a strategy he uses at his store to compete with CarMax, which is across from CarMax. We are also doing a full demo of Vincue, which Danny is one of the founders of, so make sure to check out the video portion of this episode on my YouTube channel.
Time Highlights:
05:30 Why don't we buy every car we can get our hands on?
18:00 Do I need third parties to validate my acquisition process?2021-10-051h 20
DEALER TALKOwen Moon: Video for Fixed OpsWelcome back to another episode of the Dealer Talk Podcast (S6E2)! This week, returning to the studio, we have Owen Moon, co-founder of Fixed-Op's Digital. Owen shares some top insights for the dealer service departments during these unprecedented times!
I, personally, am excited about Owen's fixed ops video solutions. It's time we give more personality to the service side of the business, and Owen has some great ideas.
Time Highlights:
7:04 Biggest impact dealers faced on the fixed ops side during COVID
14:00 The disproportionate balance between marke...2021-09-2849 min
DEALER TALKLou "The Car Guy" Ramirez: Honesty In the Car BizWelcome back! Wow, another season. I am excited to be back having great conversations and learning from some fantastic people.
Season 6 is opening with Lou Ramirez, A.K.A. The Car Guy, and what a way to get it going. Lou is one of the most hardworking people in the business! I cannot wait for you to learn about his journey and the insights he shares in Episode 1.
Here is how you can connect with Lou:
LinkedIn: https://www.linkedin.com/in/lou-ramirez-508246198/
Website: https://c...2021-09-2152 min
DEALER TALKFred Lennartz: Sub-Prime HeroWelcome Back!
Tune in to our last episode of season 5, man; I can not believe that I have been able to keep this going for this many seasons.
What a great guest to close things off! Non-other than Fred Lennart's, the "Sub-Prime Hero," what can I say? Great conversation, and you need to listen to the whole thing!
Time Highlights:
10:00 Why process can help us regain market share from Carvana and Vroom
19:00 How has covid impacted sub-prime lending
27:00 How...2021-07-2054 min
DEALER TALKFelicity Marontate: Retention After COVIDWelcome Back!
Are you thinking about how last year's events have impacted your customer loyalty? If you have not done all that you can to educate and inform your customer base during these times, you will probably be lighter on the DMS side when the dust settles.
Check this very insightful conversation with Felicity where we talk about what customer retention means now.
Time Highlights:
07:00 The reward of helping others
12:00 Why do dealers lose customers during these times?
24:00 Thin...2021-06-2950 min
DEALER TALKDaniel Bompadre: Bottom-End-ConversionWelcome Back!
This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It's been a few months since we recorded our last sessions and I can't think of a better way to get back to learning than this conversation.
Time Highlights:
09:00 The future of third parties and the impact for dealer digital presence.
18:00 Why behavior is the best metric to look for and not tra...2021-06-081h 07
DEALER TALKForest Ward: Lead Response TimeWelcome Back!
This week I sit down with Forest Ward from Call Drip and we are talking about lead response time. It is such a simple concept but one that plays a huge role in today's digital landscape. If marketing is the message, then how we prepare to respond to the activity generated from that message is an area we can look to for increased closing percentages!
Time Highlights:
02:00 Consumer shopping transitions
10:00 Where are we missing opportunities when it comes to handling...2021-03-301h 11
DEALER TALKShawn Armorer: Horizontal Decision-Making ProcessWelcome Back!
This week I sit back with repeat guest Shawn Armorer and we are talking about several things including having a horizontal approach to decision-making. I really like Shawn’s perspective on this approach and I am very excited to share this session in its entirety with all of you.
Time Highlights:
07:00 A positive outlook on the pandemic
13:00 Database marketing and how important it is
18:00 Horizontal decision-making
22:00 How the pandemic has pushed progress in the industry
25:00 Brand message in...2021-03-2348 min
DEALER TALKJason Knight: The Future of AdvertisingWelcome Back!
This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.
Time Highlights:
04:00 Google Analytics for Dealerships
11:00 The importance of analytics
16:00 Pinpointing your marketing
19:00 The main issue with multichannel marketing
26:00 How third-parties leverage Facebook to drive more website visits
29:00 Are we going to se...2021-03-0947 min
DEALER TALKChristine Mitchell: Fixed-Ops TalkWelcome Back!
This week I interview Christine Mitchell A.K.A. The Car Lady! We talk about all things Fixed Ops in a Pandemic landscape. We are tackling questions like how has the pandemic impacted the service side of the business? Is there a long-term impact that dealers need to consider? What about the ownership journey? And many more.
Tune in to this episode in its entirety for some take-aways that you can implement at your store today!
Time Highlights:
03:30 The impact...2021-03-0241 min
DEALER TALKTim Wilson: Marketing DataWelcome Back!
This week I sit down with Tim Wilson, Founder of Digital Footprint to talk about data and marketing and how this is rapidly changing for auto dealers. I am very excited to share this episode and my sincere hope is that as many decision-makers as possible can get exposure to insights in this interview so that they can start adjusting internally accordingly.
Time highlights:
03:00 The main problem for dealers in today's landscape
13:00 The problem with attribution in today's landscape
23:00 Marketing science
2021-02-231h 02
DEALER TALKSpecial Episode: My Interview on Car Guy Coffee PodcastWelcome Back!
I recently did an interview on the @carguycoffeepodcast and it was so much fun that I wanted to share that vibe here with you all!
If you have not done so, follow my homies and show them some love.
https://carguycoffee.com/
https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDIwNzA4Mi9lcGlzb2Rlcy9mZWVk
https://open.spotify.com/show/3HtJHnXWxYHjBOWB5J6ooy?si=b...2021-02-161h 12
DEALER TALKHolt Recruitment: Hiring During the Pandemic for Car DealersWelcome Back!
This week, I sit down with Ross and Ben from Holt Recruitment across the pond to talk about hiring during the pandemic and some of the ways dealers need to evolve to accommodate in the new landscape.
There has been a lot of talk about the impact on the sales side; this episode is all about what to do internally to make sure we are doing what we can to impact our teams!
Time highlights:
6:00 The impact of covid for...2021-02-0946 min
DEALER TALKTyler Champagne: Heated Dealer TalkWelcome Back!
This week I sit down with Tyler Champagne from heated seats to talk business! Such a great perspective of the auto retail space and how to provide value to our dealer community.
Time highlights:
14:00 Tyler's approach to content creation
18:00 Local social media posting strategy
20:00 Focus on your local market
23:00 Delivery social media post with a twist
25:00 Identifying people in your team that will thrive on Social Media
42:00 Are we truly disrupted as an industry.
50:00 Fi...2021-02-0257 min
DEALER TALKRyan Gerardi: Resources for DealersWelcome Back!
In this week's episode, I interview my good friend Ryan Gerardi from the AutoConverse Podcast, where we talk about several topics, including some solutions we have used in the past that might be beneficial in your store!
Time Highlights:
15:00 Blogging for SEO
23:00 Permission Marketing
32:00 Using Events in GA
33:00 Why You Are Not Getting More Leads from Your Website Activity
39:00 Is Your Website Crowded?
43:00 I mispronounced the website company here! Ugh. Its 3,2,1!
49:00 Introducing AskOtto
63:00 Next Five...2021-01-261h 10
DEALER TALKBob Lanham: Facebook Enhancements for AutomotiveWelcome Back!
Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!
Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.
Time highlights:
1:30 Yearly recap. Hoa re thing going fifty thousand view
7:00 The long term impact of COV...2020-12-2249 min
DEALER TALKPhil Penton: Merchandising for SuccessWelcome back!
How critical is merchandising in the digital world we live in?
I got to tell you now more than ever we can't afford to MISS in this department.
During this interview, I had the pleasure of speaking with one of the most innovative people in the industry, Phill Penton, the CEO of Xcite automotive has really taking things to next level and you need to listen to this session for a full understanding at just how much!
Time Hi...2020-12-1536 min
DEALER TALKMeghan Brazil: Social SellingWelcome back!
We have #yourhondameg on the program and we cover several interesting topics including career development, social media selling, covid, and being a woman in the industry.
I enjoyed this conversation very much and I appreciated Megahnas's perspective on the industry and where we are headed.
Time Highlights:
4:00 Starting out in the sales role
9:00 Training and development
13:00 Being a woman in the industry
15:00 Deciding to go all-in on social media
25:00 Measuring results on Social Media ...2020-12-0859 min
DEALER TALKJeff Bounds: Success Is Up to YouWelcome Back!
I have Jeff Bounds on the program talking to us about his new venture after departing from Cardone Automotive Resource (C.A.R) and what a great session we have.
If you are truly looking for ways to level up you need to check this session out for some straight-up #wisdom
Time Highlights:
5:00 The power of a mentor
15:00 Are you a master of your craft?
26:00 Biggest downside when i...2020-11-2458 min
DEALER TALKLissette Gole: The Google AdvantageWelcome Back!
In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.
If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode.
Link to the dealer guidebook 2.0 http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf
Link to the web developer to the Google My Bu...2020-11-1735 min
DEALER TALKScott Wain: Development In The Car BusinessWelcome Back!
Great session this week with Scott Wain on the development side of the business. Such an amazing industry and yet the stigma and turnover still remain.
If you are looking for some ideas on what you can do at your store to connect with your staff and get the most out of them this a great place to start!
Time Highlights:
6:00 We expect greatness but we don't prepare for it!
15:00 is your team practicing on your prospects?
21:00 H...2020-11-1055 min
DEALER TALKPaul Long: Social Media PaysWelcome Back!
If you are in sales, especially in the car business social media is the surest way to connect with more potential buyers.
The main object salespeople face is obscurity! and the quickest way to make yourself known is to create content that talks about how you solve a problem and fulfill a need.
In this week's session, I have the pleasure of interviewing Paul Long #TheDodgefather himself to talk about how his social media game has turned him into an authority in his sp...2020-11-0338 min
DEALER TALKEric Miltsch - Google My Business for Car DealersWelcome Back!
How valuable is your GMB? In today's landscape you Google My Business is making the difference between consumers find your dealership as well as getting information that aids in the decision o visiting your dealership or not.
Check out the latest session of the podcast where Eric Miltsch, Co-Founder and Director of Marketing at dealer team works where we are looking at some real-life examples from a store that I currently working with.
Time Highlights:
3:30 Why is GMB so important in today's...2020-10-271h 03
DEALER TALKTom Gregg - Vehicle AcquisitionWelcome Back!
In this session, I speak with Tom Gregg, founder, and president of Vehicle Acquisition Network (V.A.N) regarding the current inventory acquisition dilemma as well as overall best practices that you can use in your day-to-day set up.
Time Highlights:
2:47 Current inventory landscape
11:54 How to prepare for the future
21:15 Best practices
26:00 The auction evolution
37:00 Next five years
Connec...2020-10-2040 min
DEALER TALKSteve Rabinovici - Leveraging the SBA During these TimesWelcome Back!
I am so excited about this session. I sit down with Steve Rabinovici, chairman of the business funding group to talk about the SBA and in particular how you can leverage this information.
Right now there is a lot of opportunity for those who are looking at the market the right way. Make sure to tune-in and learn if this can be what you have been waiting for to level up!
Time Highlights:
2:15 What is the SBA
0...2020-10-1333 min
DEALER TALKAndrew Lemoine - The Automotive IndustryWelcome Back!
This week I interview Andrew Lemoine in an unscripted conversation that takes a very interesting turn. Andrew brings some very insightful perspectives on sales, the industry, digital retailing, and many more.
Tune-in for a great conversation on many fronts of the automotive industry!
Time Highlights:
5:30 Leaving the industry to make a difference
17:00 The stigma in the auto industry
26:00 Business development impact in the auto industry
36:00 What to invest your time into to gain more professional...2020-10-061h 11
DEALER TALKGlenn Lundy - The ConversationWelcome Back!
In this session, I have the opportunity to talk with Glenn Lundy, founder of the #riseandgrind movement.
We talk about the current landscape, motivation, how to leverage social media to gain more wins, and other topics very relevant to the auto industry!
Make sure to check this episode in its entirety for some value-packed wisdom bombs that you can implement today to improve yourself and help others do the same.
Time Highlights:
5:00 Educating consumers is now more...2020-09-2942 min
DEALER TALKSteve Zabawa - Digital Retail for Auto DealersWE ARE BACK!
The first episode of SEASON 5, and we have a new and improved studio!
I am kicking things off with Steve Zabawa, co-owner of Rimrock Auto Group, and also one of the founders of https://webbuy.com/, which in my opinion, is one of the more complete digital retail tools in the market.
I love that car guys for the auto industry created this tool, and it is one, if not the most, complete D.R. tool I have seen.
2020-09-2253 min
DEALER TALKSUCKER$ THE MOVIE!Welcome back!
In this special session, we talk to the writers and producers of the movie SUCKER$
If you have watched this movie in training sessions or even just to get some laughs you want to tune in to this interview to learn some of the behind the scenes and more!
BIOS:
Roger Nygard is probably most notorious for his documentary TREKKIES. Nygard's prior documentaries also include the recently-restored, SIX DAYS IN ROSWELL, as well as THE NATURE OF EXISTENCE, and his lat...2020-08-041h 00
DEALER TALKJeff Bounds - Head of Cardone Automotive ResourcesMastering Phone Skills Webinar: https://www.10xphonesales.com/phone-skills-communication-masterclass1594218995259
How we help dealers: https://www.youtube.com/watch?v=jH-Ebzy1ADU
During this session, I speak with Jeff Bounds on mastering phone skills and communication to dominate car sales in the "new normal."
Also, Jeff was gracious enough to unveil a massive opportunity for salespeople to level up during these times. Remember, the quickest way to achieve success is to follow others who have already realized it.
Make sure to tune in...2020-07-1243 min
DEALER TALKBob Lanham - Facebook's Head of Automotive RetailWelcome to this special episode of the Podcast!
During this session, I talk with Bob Lanham, the head of the automotive retail division for Facebook, and what a valued packed session.
Tune in to the entire episode to hear some best practices, strategies, and better ways to utilize the platform to ultimately connect with more buyers!
Also, check out my personal strategy for cold audience targeting that I use with the dealers I consult with.
Download Facebook's Playbook for Car...2020-06-021h 00
DEALER TALKTrey Hudson - How The Internet Has Made Things Easier!Welcome back to another episode!
In this session, I speak with Trey Hudson, Sales Manager / Internet Sales Director, for a Toyota store in Flagstaff Arizona, about the benefits that the internet has had for the buyer's process and has simplified the process for dealerships as a whole!
If you don't have identified goals for your digital presence and what behaviors you have identified as the ones that are most indicative of vehicle purchase, then it will be challenging, if not impossible, to impact the bottom line.
...2020-05-1547 min
DEALER TALKJason Geras - Harvesting Versus Hunting In These Times!Welcome back to another episode!
In this session, I speak with my good friend Jason Geras about the best approach for salespeople during these critical times. What is the best approach when it comes to connecting with potential buyers?
Now more then ever, we have reasons to reach out to our customer base to let them know what we are doing for them to ensure their safety while taking care of their automotive needs. The message and approach make all the difference in the world.
P...2020-05-0257 min
DEALER TALKMarc Lavoie - Digital Retailing; How to Ensure Your Message is Relevant Beyond the Current Landscape!Welcome back to another episode!
In this session, I have a conversation with Marc Lavoie from the Autobahn Academy about digital retailing and how to make sure we can effectively implement it now that it has become a must offering for potential buyers.
When it comes to offering purchasing alternatives to buyers, it is not an "if you build it, he will come" approach. Customers need information on what you are providing through specific strategies that will clearly convey the expectation of the available options.
...2020-05-0143 min
DEALER TALKGeorge Grinzewitsch, Jr. - Owner and CEO Von Housen Automotive GroupWelcome back to another episode!
In this session, I have the absolute pleasure of interviewing Mr. Geroge Grinzewitsch, Principal and CEO of the Von Housen Automotive Group, to learn of some of the ways that he and his team are overcoming the current crisis we face.
During this interview, we talk about how the Von Housen Automotive group was able to leverage the assistance available to businesses and how that has helped to keep people employed. We cover digital retailing, as well as how George sees it evolving as we...2020-04-3050 min
DEALER TALKPeter Leto - Taking Control of Your Digital Advertising!Welcome back to another episode!
During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?
Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers w...2020-04-291h 01
DEALER TALKShawn Armore - Has the BDC Killed the Automotive Sales Professional?Welcome back to another episode!
Did the BDC replace the salesperson, has it made it so that salespeople become order takers and not really have to hunt for deals anymore? Check out this session with my buddy Shawn Armore, a veteran that started from the bottom and worked his way up to Director of BDC for the highest volume dealer in Canada!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can...2020-04-2853 min
DEALER TALK"General Motors" Jeff Hunter - How Social Media Prepares You to Win!Welcome back to another episode!
In this session, we explore how social media prepares you to win more sales while leveraging the power of the platforms to become an authority within the space.
There is no question that the distribution of content has changed forever with the platforms available today. In the world we live in, we have the power of creating our specific message as well as distributing to an audience.
I recorded this session with Jeff earlier this year. Yet, it is inc...2020-04-2749 min
DEALER TALKGuy Super - How Valuable is Automating Your Database Communications?Welcome back to another episode!
The most valuable assets for any dealership are their DMS and CRM. Especially during these difficult times, having an efficient strategy to ensure that you are communicating effectively and consistently with consumers is the difference between selling more units or not.
I have always advocated with my dealer clients that leveraging their own database should be the focus of how they conduct business versus only new customer acquisition, which according to NADA means $500 to $600 in added cost.
I am...2020-04-2447 min
DEALER TALKBenny Mazzier - The Value of HumorWelcome back to another episode!
How important is the content we are putting out there? Humor is one of the best ways to create a buzz and capture potentials, buyers, attention for FREE!
Tune-in to this session with my friend Benny Mazzier for a very insightful conversation on the power of content and using the content to convey the right message.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the...2020-04-2157 min
DEALER TALKJohn Fairchild - The Retention GameWelcome back to another episode!
In this session, I have an in-depth conversation with my friend John Fairchild about retention! Are we measuring effectively and what are some strategies that we can use to increase SCR and SMS. Lots of good insights on this session so be ready to take down some notes.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
2020-04-1454 min
DEALER TALKLyamen Savy - Is Your Dealership Well Represented During the COVID-19 Crisis?Welcome back to another episode!
In this session, we have the opportunity to chat with Lyamen Savy, Founder, and CEO of 321 Ignition about the power of your website, and is your dealership represented adequately?
There is no question that now more then ever, your website has become the one constant thing. Whether your sales activity has been affected by the current situation or not, your website remains your connection to potential in-market buyers. The question is: is your dealership's website set up to help you convey your experience and y...2020-04-101h 05
DEALER TALKTerry Lancaster - Get Ya Some!Welcome back to another episode!
During this session, we talk to Terry Lancaster, host of the-get-ya-some-radio-show and 35-year automotive industry veteran about the industry and how to get more wins in the landscape of today.
Lot's of good take-aways from this session for me personally and I think you will find the same, so be ready to take down some notes on this deal!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can b...2020-04-0844 min
DEALER TALKSara Hoagey - To BDC or Not to BDC?Welcome back to another episode!
Should dealerships in 2020 have a BDC, is that a must? There certainly conflicting theories and practices around this topic and our guest for this session brings a ton of insights to the debate. If your pondering the question or if you have a BDC in place and are trying to gain more from it then tune in for a value-packed discussion!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the...2020-03-3148 min
DEALER TALKHerb Moskowitz - Molecular Iodine - Game Changer Against Coronavirus?Welcome back to another episode!
During this session, I have a conversation with Herb Moskowitz regarding the power of molecular iodine and how it could be a game-changer against the current health crisis we face.
I am warning you that this is not a typical session of the podcast and there is no relevant automotive content to share on this episode other than some knowledge on the effectiveness of the current methods we have available to combat the virus.
The reason I wanted to get...2020-03-2741 min
DEALER TALKDane Saville - The Importance of Data and How to Use It!Welcome back to another episode!
There is so much data in the industry today that what should you really be looking at in order to make sound decisions about your dealership? The truth is that there is no single source but there are some metrics that still hold true as a valid way to measure performance.
Tune in to this session where I have a well-rounded data conversation with my good friend Dane Saville from Reunion Marketing about some of the key metrics and ways that we can use the...2020-03-2452 min
DEALER TALKSean Welsh - Marketing vs. People & ProcessWelcome back to another episode!
During this session, I talk to Sean Welsh from Car Biz Done Better about what is truly important, marketing or people & process.
There is no question that both are an integral part of your dealership operation but as a whole, we are putting so much focus on the marketing side that we forget that at the core this is a business of people for people!
Make sure to tune in to this episode for some insights from the man himself. In his true fa...2020-03-1752 min
DEALER TALKJeff Cowan - The Service Department Conversation Part 2Welcome back to another episode!
Jeff Cowan is back for a continuation of our conversation in Season 3. We cover retention, marketing, and the customer of today! We also look back at 2019 and what an amazing year it was for Fixed Ops.
Be ready to take down some notes as Jeff shares two very powerful word tracks and strategies that you can implement in your dealership today to guide you in retention and creating the right expectation from the greeting!
Please, if you liked this...2020-03-1050 min
DEALER TALKJeff Bounds - Training Does Not Work!Welcome back to another episode!
In this session, I talk with Jeff Bounds, head of Cardone Automotive Resource (C.A.R) about the impact of training within the automotive industry and why we need to rethink how we go about it in the landscape of today.
I have consulted with many dealers and the one constant is turnover. Almost every dealership I have collaborated with suffers from insanely high turnover within their stores. For some reason, decision-makers within the dealership look at this as a cost of doing business a...2020-03-0349 min
DEALER TALKJohn Resurreccion Part 2 - Website; Best Sales Person in the Dealership and Using Video EffectivelyWelcome back to another episode!
In this session, John talks about the importance of having your website ready to answer any question visitors might have in order to capture the most engagement! Your website should be the best sales-person in the dealer and measuring performance ensures you are set up for success.
Also, when it comes to video how are you using its power to connect with buyers and break the ice?
Please, if you liked this episode, be sure to share it – and the p...2020-02-251h 03
DEALER TALKJason Harris - Taking Back Control of Your Inventory!Welcome back to another episode!
During this session we spent some time with the Man in Orange; Jason Harris, talking about ways that we can take back control of our inventory and make sure that we are setting our dealerships and their respective departments up for success in 2020!
This session was a lot of fun and extremely insightful, make sure to tune-in for a great conversation and some leave-behinds that you can implement today!
Please, if you liked this episode, be sure to share it – a...2020-02-1858 min
DEALER TALKJoseph Rosales - Effective Goal SettingWelcome back to another episode!
Are you setting effective goals and most importantly are you reaching them?
Tune in to this session with Joseph Rosales, a repeat guest on the show, for an in-depth conversation on how to effectively make the difference between goal-setting and goal-attaining!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
He...2020-01-2153 min
DEALER TALKArthur Castillo - Guest Takeover Episode!Join Arthur Castillo as he takes on the Dealer Talk show for the entire episode!
During this episode Arthur sits down with the hosts of the Dealer Talk Podcast Erik Nelson and Herb Anderson to talk in depth about the show, the industry, and get their take on the future.
This was the first automotive podcast I listened to, and I just had the pleasure of hosting it! Talk about a warm welcome to the automotive industry.
For this opportunity, my focus was to learn more about the hosts of the podcast, hear them share key takeaways from previous episodes an...2019-05-0956 min
DEALER TALKHerb Anderson - Season 2 Recap!Join me for the a recap of Season 2 as well as look ahead to future of the Dealer Talk Podcast.
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
Facebook: https://www.facebook.com/Dealertalk/
Instagram : @dealertalk
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later…
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Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support2019-04-1824 min
DEALER TALKDavid Cole - Extra Episode From Season 1During this EXTRA episode Herb and Erik have a conversation with David Cole about the automotive industry. David is a veteran of the industry who was in the dealer for over 14 years in many different roles and currently works for Cox Automotive consulting with dealerships.
David's insights on this episode are pure FIRE and he offers some thought provoking ideas on ways that Dealer's can get more in today's landscape.
Make sure to checkout this episode for some practical advice you can put to use in your day to day!
Here is how you can reach David Cole:
LinkedIn: linkedin...2018-11-2046 min
DEALER TALKImpromptu Episode – A Conversation On Fixed OperationsSo Erik and myself met for a game golf today with Wido and decided afterwards we just could not pass up the opportunity to TALK shop!
During this impromptu episode we discussed Fixed Operation as a whole including profitability impact, marketing, and the future of service in the automotive dealership environment.
Wido has over 20 years of experience in Fixed Operations and is seasoned veteran who brings a lot of insights and practical advice to the conversation.
Here is how you can reach Wido:
LinkedIn: linkedin.com/in/wido-van-muyden-6b89aa9
Mobile: 775.513.353
Also, don’t forget to reach out to Erik an...2018-11-0425 min
DEALER TALKErik & Herb - FINAL Episode (Season 1 Recap)Join Erik and Herb for this very special Season 1 recap!
Thank you ALL for your support and your feedback. This Season flew by! Erik and Herb had a lot of fun TALKING about the Auto Industry and have learned a lot in the process as well as made some really valuable connections and friendships. Not only with the guest that have been on the show but all the support from listeners reaching out and connecting.
In this FINAL episode of Season 1 Erik and Herb are recapping ALL the amazing guest and conversations they had on the show with the highlights...2018-10-2848 min
DEALER TALKAlan Dickie - A Conversation With The ACE-Man!Join Herb on the season one closer with non-other than Alan Dickie A.K.A the Ace-Man! This gentlemen needs no introduction and I learned a ton from our conversation. Make sure to tune in on this one, there is a lot of VALUE BOMBS in this episode.
During our conversation we covered an array of topics from salesmanship to marketing and social media impacts. If you’re taking ups in particular and are looking for some thought provoking perspective then you need to check this one out, for sure!
To check out Alan's Selling Systems for an incredible advantage go...2018-10-1836 min
DEALER TALKKeith Theisen - "ROBUST" Strategies for the Car Business Today!Such a jam-packed session with Keith Theisen! Tune in and join Erik and Herb as they have a conversation on the business as it stands today and some of the best practices in areas that a lot of dealerships can afford to pay a closer look. Keith is a veteran of the business who is currently working for Cox Automotive consulting with dealerships on a day to day basis. Because of his practical experience he brings a unique perspective that has a lot of insights and practical advice you can implement now! Tune in and be prepared for an experience.
...2018-10-1236 min
DEALER TALKRené Johnson - Tapping Into Your Personal Power to Generate Incredible Results!Join Erik and Herb on this VALUE packed conversation with the Power Zone Coach! René is the author of Leaving Your Comfort Zone and CEO of Power Zone Coaching, which empowers business professionals and entrepreneurs to breakthrough to their "inner" leader and activate the magic in their Power Zones so they can achieve their business targets and make a greater difference in the world through their influence. Since René can remember, she felt called to a larger life purpose – the calling she now claims as an inspired leader and gifted empowerment coach.
This episode brings a unique perspective on how you...2018-10-0542 min
DEALER TALKKim MacPherson - The Sell It Smart and Buy It Smart PhilosophyJoin Erik and Herb on this FUN insight packed episode with THE ONE AND ONLY Kim MacPherson where we are breaking down sales and finance strategies! Kim has over 22 years of automotive sales, finance, and management experience with over a decade training automotive new and independent dealerships on how to professionally, profitably and ethically set up and optimize their less than perfect credit departments. Sell it Smart training was created to help people by teaching business professionals to listen to their customer's challenges and offer real solutions that solve their problems.
P.S. Apologies for the excessive laughter but this...2018-09-2830 min
DEALER TALKIntroduction to Dealer TalkWELCOME to the very first episode of Dealer Talk! the PODCAST created to talk about the automotive industry by people who are IN IT and doing the work.
The goal of this show is to bring perspectives and insights to this amazing industry from the people doing the work.
The format for this show is an open forum and discussion with people that are in the business from sales professionals to management and anybody that is doing the work day in and out.
For more information from the Hosts of the show check us out on the following:
Herb Anderson...2018-08-1324 min