Shows
The HEX-Files Energy Marketing PodcastThis CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyreStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment  __________________________________________How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep industry experience to stay competitive in the changing energy security space?In Episode 17 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Annie McIntyre, Chief Security Officer at EverLine - Energy's Technical Stack, a le...
2026-02-0441 min
The HEX-Files Energy Marketing PodcastHow Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William BrentStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment __________________________________________How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets like India and Sub-Saharan Africa?In Episode 16 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with William Brent, Chief Marketing Officer at Husk Power & Advisor at Fria Frio, TUM SEE...
2026-01-2834 min
The HEX-Files Energy Marketing PodcastA Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A BernardoniStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment__________________________________________How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market?In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC...
2026-01-2120 min
The HEX-Files Energy Marketing PodcastTop 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter PositioningStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment__________________________________________Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today?In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in...
2025-12-3132 min
The HEX-Files Energy Marketing PodcastFrom Pilot to Production: Enterprise AI, Search, and Security with Igor CarronStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment  __________________________________________How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market?In Episode 13 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Igor Carron, CEO and Co-Founder of LightOn, Editor at Nuit Blanche, and Co-Organizer of the Paris Machine Learning Meetup. Igor shares his journey from eng...
2025-12-1742 min
The HEX-Files Energy Marketing PodcastNo, AI Can't Save You From Bad PIM with Usman KhalidStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for gro...
2025-11-2134 min
Oil and Gas Sales and Marketing PodcastBrand to Bottom Line: CX, CRM & Revenue Growth | Ep 85
Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠a new logo.”Â
You’ll hear practical ways to drive loyalty and NPS, accelerate digital transformation, and fix CRM adoption so it actually supports sellers. Plus: the evolving sales–marketing partnership in oil & gas—including how leaders like SLB are elevating marketing’s role. A true pl...
2025-11-0524 min
The HEX-Files Energy Marketing PodcastThe Digital Transformation Strategy for Leaders to Drive Execution Speed & Alignment with Nomah ZiaStop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation?In Episode 11 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nomah Zia, Fractional Digital Experience and Technology Consultant at Technology Advisor, about how companies can speed up digital transformation. Nomah shares why strategy alone isn’t enough and h...
2025-10-3016 min
The HEX-Files Energy Marketing PodcastHow Fixing Your Message Unlocks Sales Growth Without More Effort with Michael HalperWhat makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results?In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any...
2025-09-2633 min
The HEX-Files Energy Marketing PodcastWeWork Scandals and EBITDA Engineering: B2B Growth with Agencies and Fractional CMOsHow does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies?In Episode 9 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Frederik Klaarenbeek, Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory, discuss how B2B companies can boost growth through the hybrid model of fractional CMOs and agencies. They explain how this approach helps businesses scale quickly, align marketing with sales, and drive revenue by using strategic marketing, customer insights, and collaboration to achieve long-term success in competitive markets.Â
2025-09-0433 min
The HEX-Files Energy Marketing PodcastFrom Unicorns to Sustainable Growth: Startup Marketing Lessons for Legacy Energy BrandsHow can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration. With m...
2025-07-2944 min
The HEX-Files Energy Marketing PodcastThe Truth About Silos: How to Achieve True Sales & Marketing AlignmentAre misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success?In Episode 7 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and Guest Michel Privé, a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas, explore how aligning key areas into a cohesive growth engine can transform a company’s performance, improve client relationships, and drive consistent revenue growth.Bringing over 25 years of experience in international sales leadership, Michel discusses how energy and industrial companies can...
2025-06-1844 min
The HEX-Files Energy Marketing PodcastBeyond Ouija Boards: Using AI Tools to Summon Better Brand ExperiencesAre we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach?In Episode 6 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and global AI strategist Marco Luciano, Head of the AI Studio at BBN, explore how artificial intelligence is shaping the future of B2B marketing, particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including AI-powered search, UX design, SEO strategy, and AI governance, all with a focus on achieving real-world business...
2025-06-0340 min
The HEX-Files Energy Marketing PodcastBots in Your Pipeline: Using AI to Generate Real, Relevant DemandAre there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets?In Episode 5 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and AI pioneer Nick Caruso, Chief Revenue Officer and Co-Founder at KnowledgeNet.ai, explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including bot traffic, lead quality, content strategy and pipeline visibility, all with a focus on achieving real-world business results.Ni...
2025-05-2037 min
The HEX-Files Energy Marketing PodcastGreetings from the Gulf of America: How to Get Stakeholders Fully Aligned Behind a RebrandIn Episode 4 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on branding advice in energy marketing. This episode provides grounded lessons for teams navigating complex rebranding efforts.Peter Lyall is the Director of Ascent Advisory Services, Doctoral Student, Henley Business School, University of Reading and Former Group Director Strategy at Fifth...
2025-05-1353 min
The HEX-Files Energy Marketing PodcastEscaping the Bermuda Triangle of ABM in Energy & Industrial ServicesIn Episode 3 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results among high-value accounts.Prajwala Gatwala is the founder and CEO of Business Brainz, a research and insight company that specializes in helping B2B companies understand their target accounts, personas, and industries. Prajwala is al...
2025-05-0751 min
The HEX-Files Energy Marketing PodcastBrain Rot & A Fresh Look at B2B Content EngagementIn Episode 2 of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel, a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads.From discussing brain rot in content marketing to breaking down what makes a podcast successful, this episode is packed with actionable strategies for businesses looking to expand their reach through engaging, high-quality content.Guillaume is...
2025-04-2950 min
The HEX-Files Energy Marketing PodcastRasputin, ROI & Inefficient Marketing Practices that Just Won’t DieIn Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.What You’ll Learn in This Episod...
2025-04-2243 min
The HEX-Files Energy Marketing PodcastNew Episode Coming SoonWelcome to The HEX-Files Podcast, hosted by Arnaud Dasprez, Founder & CEO of HexaGroup. This podcast explores the evolving landscape of energy marketing, from traditional oil & gas to the energy transition, sustainability, and emerging new energy solutions. Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformation and drive impact in a rapidly changing world. Whether you're navigating branding in energy, leveraging new marketing technologies, or positioning your company for the future of energy, this podcast delivers insightful conversations, industry trends, and actionable strategies to keep you ah...
2025-03-0600 min