Shows
The HEX-Files Energy Marketing PodcastThe Truth About Silos: How to Achieve True Sales & Marketing AlignmentAre misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success?In Episode 7 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and Guest Michel Privé, a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas, explore how aligning key areas into a cohesive growth engine can transform a company’s performance, improve client relationships, and drive consistent revenue growth.Bringing over 25 years of experience in international sales leadership, Michel discusses how energy and industrial companies can...2025-06-1844 min
The HEX-Files Energy Marketing PodcastBeyond Ouija Boards: Using AI Tools to Summon Better Brand ExperiencesAre we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach?In Episode 6 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and global AI strategist Marco Luciano, Head of the AI Studio at BBN, explore how artificial intelligence is shaping the future of B2B marketing, particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including AI-powered search, UX design, SEO strategy, and AI governance, all with a focus on achieving real-world business...2025-06-0340 min
The HEX-Files Energy Marketing PodcastBots in Your Pipeline: Using AI to Generate Real, Relevant DemandAre there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets?In Episode 5 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and AI pioneer Nick Caruso, Chief Revenue Officer and Co-Founder at KnowledgeNet.ai, explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including bot traffic, lead quality, content strategy and pipeline visibility, all with a focus on achieving real-world business results.Ni...2025-05-2037 min
The HEX-Files Energy Marketing PodcastGreetings from the Gulf of America: How to Get Stakeholders Fully Aligned Behind a RebrandIn Episode 4 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on branding advice in energy marketing. This episode provides grounded lessons for teams navigating complex rebranding efforts.Peter Lyall is the Director of Ascent Advisory Services, Doctoral Student, Henley Business School, University of Reading and Former Group Director Strategy at Fifth...2025-05-1353 min
The HEX-Files Energy Marketing PodcastEscaping the Bermuda Triangle of ABM in Energy & Industrial ServicesIn Episode 3 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results among high-value accounts.Prajwala Gatwala is the founder and CEO of Business Brainz, a research and insight company that specializes in helping B2B companies understand their target accounts, personas, and industries. Prajwala is al...2025-05-0751 min
The HEX-Files Energy Marketing PodcastBrain Rot & A Fresh Look at B2B Content EngagementIn Episode 2 of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel, a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads.From discussing brain rot in content marketing to breaking down what makes a podcast successful, this episode is packed with actionable strategies for businesses looking to expand their reach through engaging, high-quality content.Guillaume is...2025-04-2950 min
The HEX-Files Energy Marketing PodcastRasputin, ROI & Inefficient Marketing Practices that Just Won’t DieIn Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.What You’ll Learn in This Episod...2025-04-2243 min
The HEX-Files Energy Marketing PodcastNew Episode Coming SoonWelcome to The HEX-Files Podcast, hosted by Arnaud Dasprez, Founder & CEO of HexaGroup. This podcast explores the evolving landscape of energy marketing, from traditional oil & gas to the energy transition, sustainability, and emerging new energy solutions. Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformation and drive impact in a rapidly changing world. Whether you're navigating branding in energy, leveraging new marketing technologies, or positioning your company for the future of energy, this podcast delivers insightful conversations, industry trends, and actionable strategies to keep you ah...2025-03-0600 min