Shows
The HeyCreator Show043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-l...2025-04-2211 minThe HeyCreator Show042: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le CunffIn this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions.Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work. They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for bo...2025-03-081h 00The HeyCreator Show041: The BIGGEST Reason Creators Stay Stuck [Voice Memo]Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you’re feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you.I’ll walk through:✅ The common trap that holds creators back✅ How to make strategic decisions for long-term success2025-02-2512 minThe HeyCreator Show040: Master YouTube Growth in 2025: Expert Tips from Aprilynne AlterWant to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement.She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world.Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdb...2025-02-0457 minThe HeyCreator Show038: What Will 2025 Look Like For Creators? Our PredictionsSign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) make their annual 2025 predictions for the creator economy — including content trends, the importance of relationships, hard work, and, of course, AI.
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Submit a question to Creator Advice2024-12-3146 minThe HeyCreator Show037: The Best of HeyCreator 2024Sign up for our free 7 day "Creator Blueprint" email course!
In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin.
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Submit a question to Creator Advice2024-12-2426 minThe HeyCreator Show036: The Future of Creativity (with Dan Shipper)Sign up for our free 7 day "Creator Blueprint" email course!
Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work.
This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future.
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Join th...2024-12-1631 minThe HeyCreator Show035: My EXACT Strategy for Crushing New Year PromotionsSign up for our free 7 day "Creator Blueprint" email course!
The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed.
I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals.
Today, I’ll share a step-by-step plan you can implement immediately: how to positi...2024-12-1020 minThe HeyCreator Show034: The Case For Going All-In on ONE FormatSign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format.
Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more.
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Submit a question to Creator Advice2024-10-2923 minThe HeyCreator Show033: Sell 10x more with one sentence (with John Meese)In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers.
John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value.
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Submit a question to Creator Advice2024-10-2240 minThe HeyCreator Show032: To win, you must see content EVERYWHERE (with Clifton Sellers)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more.
(0:00) — Intro
(3:26) — Finding your unique positioning
(8:24) — Everything is content
(22:34) — How to write like a founder
(33:43) — The move into YouTube
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Submit a question to Creator Advice2024-10-1548 minThe HeyCreator Show031: Making Business Growth Damn Near Automatic (with Darrell Vesterfelt)Sign up for the People Magic Summit!
Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an audio-only version of Darrell Vesterfelt’s presentation at the HeyCreator Summit.
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2024-10-0835 minThe HeyCreator Show030: The Importance of Simple Systems (with Tim Grahl)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Grahl’s presentation at the HeyCreator Summit.
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Use Automatic Evergreen to send profitable newsletters on autopilot2024-10-0137 minThe HeyCreator Show029: Creator Monetization Frameworks (with Tim Stoddart)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Stoddart’s presentation at the HeyCreator Summit.
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Submit a question to Creator Advice2024-09-2446 minThe HeyCreator Show028: The Art of Business (with Bonnie Christine)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an audio-only version of Bonnie Christine’s presentation at the HeyCreator Summit.
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Use Automatic Evergreen to send profitable newsletters on autopilot2024-09-1746 minThe HeyCreator Show027: The Newsletter-Social Playbook (with Josh Spector)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa.
(0:00) — Intro
(4:21) — Do you need more followers, or something else?
(17:20) — Switching from a weekly to daily email
(26:29) — Josh’s presentation on growing your newsletter with social media
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Use Automatic Evergreen to send profitable newslet...2024-09-1045 minThe HeyCreator Show026: The Role of Design & Branding for Creators (with Charli Prangley)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber.
(0:00) — Intro
(1:48) — The #1 design mistake creators make
(12:26) — Outside perspective on your design process
(22:30) — Charli’s creator journey
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Submit a question to Creator Advice2024-09-0337 minThe HeyCreator Show025: $100k/year business with NO social media in 2024 (with Bryan Harris)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews old friend Bryan Harris (@Harris_Bryan).
Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.
For HeyCreator listeners, Bryan put together an incred...2024-08-2745 minThe HeyCreator Show024: How To Make $1M+ with Memes (with Jason Levin)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt.
Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny on the internet is the best long-term play for any brand.
(0:00) — Intro
(1:01) — How do I start thinking...2024-08-2035 minThe HeyCreator Show023: I make $150k/year creating content... now what?Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions!
(0:00) — Intro
(0:38) — George asks, “Now what?”
(7:13) — Jay has a creator’s dream job, but he’s about to start college…
(14:50) — Nausheena asks, “What can I do to make my videos more engaging?”
(17:20) — Michael wants to start a conference, but is unsure how to use content to promo...2024-08-1321 minThe HeyCreator Show022: How To Conquer Your Fears as a Creator (with Corey Wilks, Psy.D)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach.
Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (@mattragland) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears.
Grab Corey’s Build an Intentional Life course and use code HEYCREATOR25 for 25% off!
(0:00) — Intro
(1:28) — The Four Horsemen of Fear
(21:44) — W...2024-08-0640 minThe HeyCreator Show021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.
Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes.
What John teaches is a reframe for these calls. You’re not selling, you’re serving.
Grab a copy of Serve to Sell here...2024-07-3048 minThe HeyCreator Show020: A Masterclass on Video Presence & Production (with Cam Houser)Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode, we’re running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video.
You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt (@mattragland) for another edition of Creator Advice.
(0:00) — Today’s episode
(1:44) — Cam’s introduction
(10:05) — How do I become confident on-camera?
(22:40) — Cam’s ALF Framework for video production
...2024-07-2348 minThe HeyCreator Show019: The Fastest Ways To $10,000/Month as a CreatorIn today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses.
(0:00) — Intro
(1:15) — What’s the fastest way to make $10,000/month with a newsletter?
(9:15) — What’s the fastest way to make $10,000/month with a coaching offer?
(18:02) — What’s the fastest way to make $10,000/month with online courses?
Make $1,000 with your first launch using our Course Blueprint
Join the HeyCreator Comm...2024-07-1628 minThe HeyCreator Show018: The 10 Books EVERY Creator Needs To ReadIn today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.
Later, Tim Forkin (@timforkindotcom) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.
(0:00) — Intro
(1:30) — The War of Art, by Steven Pressfield
(2:45) — The Pathless Path, by Paul Millerd
(4:13) — Bird by Bird, by Anne Lamott
(5:48) — Perennial Seller, by Ryan Holiday
(6:32) — Obviously Awes...2024-07-0927 minThe HeyCreator Show017: The Secret Behind The World's Biggest Online CommunitiesIn today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.
How do the most successful community builders do it? What makes their communities thrive without their direct involvement?
Those questions & more answered in today's episode!
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
2024-07-0238 minThe HeyCreator Show016: Two Income Streams You're Not Thinking About (with Terry Rice)How do you create content for your favorite brands and make the big bucks?
You already can — but not in the ways you think.
You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?”
Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook.
(0:00) — Intro
(2:20) — What is a brand partnership?
(6:19) — How Matt could work with Yeti
(10:43) — Brands ar...2024-06-2532 minThe HeyCreator Show015: Build A Life You Don't Need A Vacation From (with Khe Hy)How do you build a life you don’t need a vacation from?
That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?
To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.
As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.
(0:00...2024-06-1838 minThe HeyCreator Show014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)You want to sell more courses. Billy Broas is an expert in course launch marketing.
If you watch today’s episode with Billy, you’ll be able to sell more courses.
Therefore, you NEED to watch this episode.
Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.
Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it fo...2024-06-1149 minThe HeyCreator Show013: How To Price Your Digital Products & Services“What should I charge?”
Every creator asks this question. Don’t worry, we’ve got you!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.
(0:00) — Intro
(1:00) — How should we think about pricing?
(2:55) — Where to start on the Value Ladder (VIP)
(9:50) — Going down the ladder (High)
(13:53) — The worst place to be (Mid)
(20:03) — Do not price at...2024-06-0434 minThe HeyCreator Show012: How Successful Creators Think (With Amanda Goetz)The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) —...2024-05-2838 minThe HeyCreator Show011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.
Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.
(0:00) — Presented by Riverside
(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.
(14:05...2024-05-2147 minThe HeyCreator Show010: Alexis Teichmiller on Career, Community, and Creator JourneyThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.
Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.
(0:00) — Presented by Riverside
2024-05-1455 minThe HeyCreator Show009: What Creators Get Wrong About Email NewslettersThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletter...2024-05-0744 minThe HeyCreator Show008: Cody & Cole Hock on Running A Creator Business That Does EverythingThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?2024-04-3051 minThe HeyCreator Show007: Best Advice for New CreatorsThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.
(0:00) — Presented by Riverside
(6:06) — Tim: Can you get past your immediate circle?
(12:25) — Matt: Pick one topic, one platform, for one audience
(16:40) — Tim: Don’t be an expert or idol when...2024-04-2342 minThe HeyCreator Show006: Nat Eliason on What It Actually Takes To Be a CreatorThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more.
(3:18) — Nat’s article Be Yourself, Not a Niche
(7:23) — The #1 way creators fail
(16:10) — Nat’s article When the Money’s Just Too Damn Good
(25:28...2024-04-1644 minThe HeyCreator Show005: How Creators Can Get Equity In Their Favorite CompaniesThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.
Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.
(0:00) — Presented by Riverside
(1:45) — Rundown of today’s show
(2:40) — MKBHD’s deal with Ridge
(10:48) — Authors Equity, backed by Tim Ferriss, James Clear...2024-04-0940 minThe HeyCreator Show004: We Didn't Want To Record This EpisodeThe HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create.
(0:00) — Presented by Riverside
(1:43) — Rundown of today’s show
(2:45) — Doing the work when you don’t feel like it
(7:45) — Managing capacity when you h...2024-04-0245 minThe HeyCreator Show003: The Real Reason To Niche Down + Justin Welsh on Building Your Creator BusinessThe HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about the value of niching down as a creator and what it can do for your business.
After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice.
(0:00) — Presented by Riverside.fm
(1:43) — Rundown of today’s show
(4:39...2024-03-2638 minThe HeyCreator Show002: Common Ways Creators Overthink, Mount Rushmore of Influential ContentThe HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around.
After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey.
(0...2024-03-191h 01The HeyCreator Show001: Starting Something New, Mount Rushmore of Creators Who Inspired UsThe HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In the first official episode of the HeyCreator show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about facing the challenges of starting a new creative project. Then, the team goes deep into their past, revealing their Mount Rushmore of Creators Who Inspired Us.
(0:00) — Presented by Riverside.fm
(1:45) — Rundown of today’s show
(2:26) — Starting something new as a creator
(10:22) — Why reps are so important early in a creative project
(17:35) — Mount Rushmore of Crea...2024-03-191h 05The HeyCreator ShowWelcome to the HeyCreator Show!The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
On this week’s episode, Tim Stoddart (@timstodz) talks about the changes coming to The Copyblogger Podcast and introduces Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) as the new hosts of The HeyCreator Show.
The group discuss the change, touch base on upcoming creator trends, and paint a picture for how the show will sound moving forward.
(00:00) — Intro
(00:41) — Tim & Matt talk about the show changes
(11:21) — Upcoming creator trends we're seeing
(15:56) — Separating personal brand a...2024-03-1235 minThe HeyCreator ShowWhy Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.ioFounder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success.
Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses.
In this episode, Darrell and Aurelian discussed:
The...2020-07-1541 minThe HeyCreator ShowTwitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate AdviceHosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions.
This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of "pandemic fatigue" for content marketers, and the guys answered your question about how to start to monetize an audience.
In this episode, Darrell and Tim also talked about:
The retu...2020-07-1435 minThe HeyCreator ShowThe 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content FrequencyLearn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes why “awesomeness” is now a Google ranking factor, the bright future for content marketers, and the guys answered your question about how frequently to publish content to your blog.
In this episode, Darrell and Tim also talked about:
A teaser for the retu...2020-07-0631 minThe HeyCreator ShowShopify vs Amazon, Busting the Myth of Success, and the Right Way to Use MediumThis week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming ecommerce solution (ConvertKit Commerce), Shopify’s big play, why success isn’t linear, and the guys answered your question about how to use Medium for content marketing.
In this episode, Darrell and Tim also talked about:
Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitor’s feathers)
Shopify’s...2020-06-2932 minThe HeyCreator ShowConsent-Based Email, Economic Trends for Ecommerce, and SEO for Service BusinessesHosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions.
Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses.
In this episode, Darrell and Tim also talked about:
Why content marketing looks so different from 10 years ago
How to fight off spammers who have turned your inbox into a dumpster fire
The pros and cons of r...2020-06-2533 minThe HeyCreator ShowSMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping PointCopyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.
Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything.
In this episode, Darrell and Tim also talked about:
Is SMS marketing giving email a run for its money?
Why building your online business on your own platform is (still) so important
How to thin...2020-06-1746 minThe HeyCreator ShowAmazon Slashes Affiliate Rates and How to Create Content During a CrisisCopyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community.
Darrell and Tim discussed the upcoming re-launch of an old favorite, current events in content marketing, and answered some of your burning questions.
In this episode, Darrell and Tim also talked about:
How Copyblogger is changing up their podcast format
A recap on what the community has learned in recent master classes
The big reveal for the new My.Copyblogger community and how to ge...2020-06-1146 minThe HeyCreator ShowRand Fishkin on the Future of Content MarketingThe cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.
Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
In this episode, Darrell and Rand discussed:
How digital marketers can utilize Rand’s la...2020-06-0837 minThe HeyCreator ShowHow to Get (and Keep) Clients in Uncertain Times, Featuring Leah NeaderthalThe sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”).
In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear.
In this episode, Darrell and Leah discussed:
How Leah started her own business … right on the heels of a recession
T...2020-04-1333 minThe HeyCreator ShowThe Advantage of Email Marketing, Featuring Nathan Barry of ConvertKitConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email.
Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it.
ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement.
In this week’s episode, Darrell and Nathan dig into ema...2020-03-3038 minThe HeyCreator ShowHow to Write Content That Resonates, Featuring Stefanie FlaxmanCopyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.
Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.
In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow onlin...2020-03-1639 minThe HeyCreator ShowHow to Conquer Your Fear of Selling, with Leah NeaderthalThe founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.”
In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work.
In this episode, Darrell and Leah talked about:
How Leah overcame introversion and her fears of selling
The “signed” methodology she discovered from reading 65 books related to the sales process
Why you need to understand the fundamen...2020-03-0931 minThe HeyCreator ShowHow to Build Remarkable Products to Grow Your Business, with Ramit SethiThis week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi.
In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.
In this episode, Tim and Ramit talked about:
How Ramit defines a “rich life” and the origins of the concept of “big wins”
$3 questions vs. $30,000 questions
The myth of shrinking attention spans and the value...2020-03-0250 minThe HeyCreator ShowWhat You Should Talk about on Your Podcast, with Tara McMullinWelcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.
In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.
In this episode, Darrell and Tara talked about:
How Tara got into podcasting
The importance of pivoting for podcasters
How to decide what content resonates most with your audience
Why you need to start your podcast co...2020-02-1834 minThe HeyCreator ShowHow to Win at Search in 2020This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.
In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.
In this episode, Darrell and Tim talked about:
Why it’s a mistake to ignore the basics of SEO
The importance of establishing yourself as an authority
How to set yourself apart from your competition through positioning
Tools that any good SEO needs to utilize
3 fundamental things you can do to make Google love your...2020-02-1040 minThe HeyCreator ShowHow to Turn Pro as a Freelance WriterDarrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.
In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”
In this episode, Darrell and Ed talked about:
How Ed transitioned to a full-time freelance copywriter (with no writing background)
The moment he narrowed down to his target market and the rapid chan...2020-02-0349 minThe HeyCreator ShowHow You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessageDarrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your...2020-01-2735 minThe HeyCreator ShowPodcasting Still Matters, with Pat Flynn from Smart Passive IncomeIn this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.
These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.
In this episode, Darrell and Pat talked about:
How Pat got his start in podcasting, and why
Why its not too late to start a podcast
The reas...2020-01-2143 minThe HeyCreator ShowThe New Look Copyblogger in 2020Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.
Darrell and Tim also also share strategies from behind the scenes.
In this episode, Darrell and Tim talked about:
How Copyblogger is restructuring its content and how
Why traditional content marketing distribution is outdated
The renewed importance of “series-style” content
Why user experience and serving your audience is still priority #1
Tips, tricks, and the technical side of strategic SEO
How a couple of dynamite pieces of content can completely change your inbound traffic
Why...2020-01-1440 min
The HeyCreator ShowNew Year, New CopybloggerIn this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode2020-01-0829 min
The HeyCreator ShowThe Self-Reliant Entrepreneur, with John JantschIn this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode2019-10-2327 min
The HeyCreator ShowConsistency Will Take You FurtherIn this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode2019-10-0242 min
The HeyCreator ShowThe Past, Present, and Future of Online LearningIn this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode2019-09-2537 min
The HeyCreator ShowHow to Get More of the Right Things DoneProductivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode2019-09-1629 min
The HeyCreator ShowWhy the Future Is Still EmailIn this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode2019-09-0935 min
The HeyCreator ShowWhat’s Next for Copyblogger Media?In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news about the future of Copyblogger Media, along with his co-host and new business... Listen to episode2019-09-0335 min
The HeyCreator ShowHow Smart, Nimble Companies Are Using Webinars TodayCopywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting... Listen to episode2019-08-2627 min
The HeyCreator ShowThe Clarity Method: A Conversation with Tim BrownsonTim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful tools for change. His new book, The Clarity Method, explains his... Listen to episode2019-08-1921 min
The HeyCreator ShowDigital Business Trends and the Latest on the Rainmaker PlatformChallenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about digital marketing and advertising, as well as content marketing and business trends that are informing site design. And he talked... Listen to episode2019-08-1230 min
The HeyCreator Show4 ‘Naive’ Business Principles for Enduring SuccessEver been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses.... Listen to episode2019-08-0514 min
The HeyCreator ShowHow to Write an Epic Blog Post, Part 3: Polishing and PromotionPart three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the widest possible audience. That’s what I cover... Listen to episode2019-07-0824 min
The HeyCreator ShowHow to Write an Epic Blog Post, Part 2: Getting It WrittenPart two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what you’re going to say, then say it,... Listen to episode2019-07-0127 min
The HeyCreator ShowHow to Write an Epic Blog Post, Part 1: Thinking and ResearchNew series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode2019-06-2417 min
The HeyCreator Show3 Almost Magical Headline Ingredients for More Traffic, Engagement, and SharesWant to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode2019-06-1719 min
The HeyCreator ShowLessons Any Business Can Learn from an Impressive Influencer Marketing FailHas the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing... Listen to episode2019-06-1018 min
The HeyCreator Show13 Ways of Looking at a HeadlineHaving a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode2019-06-0319 min
The HeyCreator ShowThe 7 ‘Bad’ Habits of Incredibly Successful PeopleIt turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,... Listen to episode2019-05-2718 min
The HeyCreator ShowWriters: How to Move from Making a Living to Driving RevenueAre you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why... Listen to episode2019-05-2016 min
The HeyCreator ShowChoose the Right Frame to Boost the Power of Your ContentLooking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode2019-05-1319 min
The HeyCreator ShowHow Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive EngagementSome advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode2019-05-0724 min
The HeyCreator Show3 Reasons Why Really Good Writers Sometimes Can’t Find Great ClientsThree ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode2019-04-2912 min
The HeyCreator Show3 Slightly Embarrassing Emotions that Drive Effective CopywritingSpeaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode2019-04-2219 min
The HeyCreator ShowGet 10 Content Marketing Boosters in 20 Minutes“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode2019-04-1518 min
The HeyCreator ShowBecoming the ‘Chief Empathy Officer’ of Your Copy and ContentThe lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode2019-04-0815 min
The HeyCreator ShowOne of the Most Important Marketing Decisions You’ll Ever MakeWhile no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode2019-04-0125 min
The HeyCreator ShowWhat Nobody Wants to Hear about Content MarketingThe key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode2019-03-1826 min
The HeyCreator ShowGetting Your Big, Scary Projects Finished: A Conversation about Growing GillsA look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode2019-03-1133 min
The HeyCreator ShowWhen Is It Time to Bring in a Professional Copywriter?Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode2019-03-0414 min
The HeyCreator ShowUsing Content to Systematically Move Prospects Toward a PurchaseProspects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode2019-02-2518 min
The HeyCreator ShowUnderstanding the Lifecycles of Your Website, with Pamela WilsonThere’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode2019-02-1824 min
The HeyCreator Show5 Ways to Manage a Stress-Induced Creative SlumpStressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode2019-02-1118 min
The HeyCreator Show3 Ways Strategic Content Can Drive Measurable Business OutcomesCreating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no... Listen to episode2019-02-0416 min
The HeyCreator ShowThe Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode2019-01-2822 min
The HeyCreator ShowReal Talk about Generating High-Quality ContentThoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode2019-01-2129 min
The HeyCreator ShowA Conversation with Paul Jarvis about Staying a ‘Company of One’We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called Company of One, about the assumption that “bigger is always better,” and... Listen to episode2019-01-1422 min
The HeyCreator ShowThe 3 Plus 1 Foundational Elements of Effective PersuasionThe foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode2018-10-2916 min
The HeyCreator Show5 Essential Copywriting Techniques from CopybloggerIf marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode2018-10-2218 min