Shows
Tales under the cat tree34. Holiday Traditions from Canada to FinlandWhether you are hiding frozen cherries in couch cushions or singing at the top of your lungs there’s so many ways we make ourselves comfortable. I love this time of year even if it means long nights and cold temperatures here in the northern latitudes. Regardless of how religious you are I love the idea that there’s a season where we acknowledge the value of the people in our life with gifts and food. Give the gift that keeps on giving and share this episode. It would mean a lot to me!On...
2025-12-2225 min
HeyOrca PodcastThe 2025 social media recap & future forecast: A HeyOrca year-end awards showWe can’t believe we’re saying this but, it’s the last HeyOrca episode of 2025! Join us as we highlight the biggest social media and HeyOrca updates from 2025, 2026 predictions, and our first-ever HeyOrca Oscar Awards! These awards will recognize our most engaged community members, collaborators, and social media community faves.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2025-12-1842 min
HeyOrca PodcastNovember social updates every social media manager needs to knowHave you tried any of TikTok's AI creation tools yet? To chat about them and all the other social media updates from the past month, check out this podcast episode. In this conversation, we will discover the biggest social media updates from Instagram, X, Facebook, TikTok; learn about trending audio from Reels and TikTok and examples of how you can use them; and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrca
2025-12-1126 min
TikTok - Brand BiographyTikTok's Tightrope: Navigating Age Limits, US Spinoff, EU Ads, and Holiday HypeTiktok BioSnap a weekly updated Biography.I am TikTok, and the past few days have been a whirl of hard news, regulatory drama, and a little bit of culture sparkle, all of it inching my long term story forward in ways that matter.According to France 24, the most consequential headline is that I will **comply with Australias new ban on social media for under 16s**, which takes effect December 10. TikTok will block Australian users under 16 from creating or keeping accounts, render their past posts inaccessible, and force anyone who wants back in to verify their age...
2025-12-0603 min
HeyOrca PodcastHow to build an effective nonprofit social media strategyIf you manage social for a nonprofit, you'll want to tune in to this podcast episode! Sarah LaFemina, Digital Marketing Account Executive at Achieve, is going to teach us about how to create a content calendar for your nonprofit organization, practical tips for generating consistent engagement from your community, and her fave free tools and resources to make your social media planning easier.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2025-12-0421 min
HeyOrca PodcastPowering campaigns for social good: How Civilian Agency uses HeyOrca to build communityCalling all social media agencies, non-profits, and small businesses with BIG stories to tell! In this episode, Holly Vaughn, Social Media Manager at Civilian Agency joins us to talk about how Civilian Agency, a Certified B Corporation, builds purpose-driven campaigns, how they use the HeyOrca tools (and tricks!) to create and collaborate, and her best tips for building engaged social media communities.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2025-11-2734 min
HeyOrca PodcastHow Oyster Creative Co. Streamlines Collaboration with 10+ Social Media ClientsManage multiple social media clients? Oyster Creative Co. manages 10+ clients – and makes it look EASY! Join us on November 13 to discover their best tips and tricks for using HeyOrca. In this episode, Kylie and Georgia will teach us how to get content buy-in from the whole team (and clients!), speed up approvals without compromising compliance, and create content while on the go, and MORE!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2025-11-2023 min
HeyOrca PodcastConquering cringe mountain: How to build a personal brand you’re proud ofHave you ever felt like you really want to work on your personal brand, but you’re afraid of looking cringey? Don’t worry, we’re here to help you conquer cringe mountain with the HeyOrca Community Personal Branding Challenge. This challenge is a free, two-week LinkedIn challenge designed to help social media managers, marketers, and creators grow their personal brands, expand their networks, and showcase their expertise to the industry.In this episode, we’re joined by Madison Schidlowski, Founder of Madly Social, who will be teaching us all about how to get over cringe mountain, prompts...
2025-11-1430 minTikTok - Brand BiographyTikTok's Geopolitical Chess Moves: Innovation, Expansion, and SurvivalTiktok BioSnap a weekly updated Biography.Let’s dive into the past few days of TikTok’s world. The platform is buzzing with both tech innovation and geopolitical chess moves, especially as the app’s fate in the US remains suspended, not banned—yet, according to AtomicMail, TikTok is still operational for American users, but the situation is described as living on borrowed time, with a paused executive order keeping the ban at bay.For creators and marketers, the news from SocialBee is that TikTok has rolled out a fresh batch of features. AI-powered “AI Outline” and “Smart S...
2025-11-0804 min
Marketing News CanadaAttention is Easy, Community is EarnedIn this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows.From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He unpacks how HeyOrca’s product philosophy puts collaboration first, what social media managers actually need in 2025, and how AI can support (not replace) the humans behind the posts.You’ll hear Joe’s take on why strong communities require intentional moderation...
2025-11-0622 min
HeyOrca PodcastOctober social updates every social media manager needs to knowWondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------...
2025-11-0622 min
HeyOrca PodcastA social media manager’s guide to trends: what works, what doesn’t, and how to get leadership on boardTrends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media team, Natalie and Jessica, will walk you through how to approach trends strategically (without chasing every viral sound). We’ll be covering topics such as why trends matter, how to know if a trend makes sense for your brand, how to talk to leadership about trends, and where to find trustworthy sources to stay ahead of what’s next. You’ll walk away with a clear framework for evaluating trends, communicating their va...
2025-10-3035 min
HeyOrca PodcastWhat social media managers need to know about customer psychologyEvery marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology! Your job is to stay close to your customers and if you're in a bigger org, that means getting close to the people who talk to customers every day: support, sales, success. This episode is all about: practicing how we stay close to our customers—strategically, consistently, and without fa...
2025-10-2330 min
HeyOrca PodcastSeptember social updates every social media manager needs to knowWe’ve put together all of the social media updates from September so you don’t have to go looking for them! Join us as we break down the most important updates, trends, and industry shifts from September. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Don't miss out on this opportunity to connect with other professionals in the field and...
2025-10-1625 min
HeyOrca PodcastCreating a sustainable social media strategy for higher educationIn this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny will be teaching us about her 6M framework that you can use to build a social media strategy that can withstand any algorithm change or shift in the industry. This framework highlights goals, storytelling, processes, platforms, tracking, and more. By applying the 6Ms, you’ll equip leadership teams with...
2025-10-0240 min
HeyOrca PodcastHow to prove the importance of social to stakeholdersProving the value of social media doesn’t have to feel like a never-ending battle. In this episode, our hosts will show you how to turn your social data into a story stakeholders can’t ignore! We're diving into why you should tie your social media goals to the overall business goals of your brand, how to use storytelling to translate data into value and how to incorporate competitive and industry benchmarks. Proving value to stakeholders is a topic that's often discussed in our community and we can't wait to explore this topic with you!Musi...
2025-09-2523 min
HeyOrca Podcast August social updates every social media manager needs to knowHave you reposted anything on Instagram yet? Tune in on this episode to learn about it and chat about all the other social media updates you may have missed. You’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca ...
2025-09-1826 min
HeyOrca PodcastHow to be a cyber secure social media managerCyber threats might sound like something out of a spy movie, but for social media managers, they’re all too real. In this episode, we're joined by Claire Boucher, Social Media & Design Specialist at Nightwing, who will be teaching us how to be more cyber secure in the world of social media. Claire will be going over the current threat landscape facing social teams and individuals as well as actionable tips to follow so that you can be proactive and protect your social media accounts.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@ma...
2025-09-1124 minTikTok - Brand BiographyTikTok's Ticking Clock: Politics, Pop Culture, and the Potential U.S. BanTiktok BioSnap a weekly updated Biography.TikTok finds itself at the center of a storm that’s as much about politics as it is pop culture, as the United States nears its September 17 deadline for a forced sale or nationwide ban according to The Tab and NPR. After years of suspense, this congressional mandate stems from persistent worries that TikTok’s Chinese parent company ByteDance might hand over American user data to Beijing, a claim China continues to deny. No deal has closed yet, and although names like Amazon and AppLovin have swirled through the rumor mill, there is s...
2025-09-0604 min
HeyOrca PodcastBoost your brand with local UGC creatorsJoin HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and meaningful connections now demands more than traditional ads. It's about genuine engagement, and that's where local content creators become a must for your marketing strategy. In this podcast, you’ll discover the power of user-generated content (UGC) in authentic storytelling, and unlock the best practices for collaborating with creators who truly resonate with your audience — and reach new ones!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0...
2025-09-0433 min
Confessions of a Higher Ed Social Media ManagerEp. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams. From crisis communication mastery to culture-shaping content creation, Joe shares why higher ed marketers are the unsung heroes of the digital age. Tune into this episode for an energizing take on how resourceful, adaptive, and strategic these teams truly are.Guest Name: Joe Teo Chief Executive Orca, HeyOrcaGuest Social: LinkedInGuest Bio: Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping...
2025-09-0433 min
HeyOrca PodcastShow and tell: How the HeyOrca marketing team uses AIFor the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make content creation quicker and more efficient. We're taking it back to elementary school for a show and tell style webinar where we will each show you our favourite AI tools we use. You don’t want to miss this episode!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca ...
2025-08-2829 min
HeyOrca PodcastJuly social updates every social media manager needs to knowUnlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2025-08-2120 min
HeyOrca PodcastMastering Instagram: Strategy & fundamentals for social media managersUnlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorcaLinkedIn: / heyorcaInstagram: / heyorca
2025-08-1435 min
HeyOrca PodcastMastering Instagram: Strategy & fundamentals for social media managersIn this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand aesthetic and voice that resonates with your audience.Useful resources:Beth's LinkedIn: https://www.linkedin.com/in/elizabethlaurabrown/Creative Pod website: https://www.creativepod.uk.com/Music: "Haymaker" by Steven BeddallProducer...
2025-08-0735 min
HeyOrca PodcastDoing more with less: Flexible social & community strategy for lean teamsIn this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.Useful resources:Ra...
2025-07-3135 minConfessions of a Higher Ed Social Media ManagerEp. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed.Guest Name: Christina Garnett, Fractional Chief Customer Of...
2025-07-2439 min
HeyOrca PodcastContent Pillars: How to create consistent, relatable content on TikTok for social media managersWe love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use content pillars to bring structure, clarity, and creativity to your TikTok strategy. Whether you're just getting started or trying to post more consistently, Mia will guide you through simple ways to plan your content, stay on-brand, and engage your audience, without feeling stuck for ideas. You’ll leave with a practical framework you can start using straight away.Music: "Haymaker" by Steven Beddall...
2025-07-0827 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersThe Art of Platform-Perfect B2B Content: Adapt, Don't Copy-PasteAre you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency?
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2025-07-0836 min
HeyOrca PodcastHow I turned a cat tour into a community phenomenon (and what social media managers can learn)You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue. We will cover topics such as how to get started (even if you’ve never run an event before), building local buzz using social media, getting communit...
2025-07-0130 min
Social Media CX PodcastStop Sounding Like a Bot: Use Your DMs to Build Emotional LoyaltyYour customer doesn’t need a faster reply, they need a real one.In this episode, I’m breaking down exactly how to use your brand's social media replies to build trust, not just close tickets. You’ll learn the A Cubed method—Acknowledge, Align, Assure—which we use at B Squared Media to turn basic replies into emotional loyalty builders.I’ll walk you through real examples, mistakes most brands are making, and a simple three-question audit you can do on your own social replies TODAY. If your brand sounds like a bot in the...
2025-06-1108 minSocial Media CX PodcastConnection Over Convenience: The New Loyalty PlaybookWhat if your brand stopped chasing loyalty through clever copy and convenience—and started creating identity-aligned experiences instead?In this episode, I sit down with my brilliant friend Christina Garnett—Fractional Chief Customer Officer, CX strategist, and author of the upcoming book Transforming Customer-Brand Relationships. Together, we unpack why emotional connection is your most underused growth strategy.We talk about:Why customers confuse being seen with being sold toThe myth of loyalty and why it isn’t earned through discountsThe role of community and social teams as your brand’s emotional frontlin...
2025-06-0435 min
HeyOrca PodcastInside the 2025 Community Benchmark Report – What social media managers need to know about marketing in 2025Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how social media managers are feeling today (mental health trends, salary insights, and career outlooks), community as a growth strategy and the future of AI - how social media managers are feeling about AI and how they use it most. Whether you've already grown an engaged community or are starting yours from scratch, this episode will give you real-world data and actionable takeaways to stay ahead in 2025 and be...
2025-05-2731 min
HeyOrca PodcastStorytelling for social good: Scaling your sharingSocial media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out?In this session, Marketing Advisor & Brand Strategist Daniel Francavilla will break down how you can leverage the power of storytelling to amplify your cause, organization, or social purpose business. You’ll learn how to craft a strong, values-driven narrative that connects with your audi...
2025-05-2037 min
HeyOrca PodcastCreating without the crash: Staying consistent on social without burning outCreating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consistent with our social media community. We'll dive into fun, practical ways to generate fresh ideas, simplify your creative process, and build a system that works for you. By the end, you’ll feel recharged and ready to tackle your content calendar with confidence and ease.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Foll...
2025-05-1335 min
HeyOrca PodcastHow to balance your communities on and off social in 2025Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your brand’s community in open and closed spaces, examples of closed and open communities that we’re loving, and why you should adopt an experimentation mindset. Check this episode out!Music...
2025-03-2532 min
HeyOrca PodcastHow to utilize Reddit to build communityIf you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun facts and stats you may not know about Reddit.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow...
2025-03-1840 min
HeyOrca PodcastHow to develop a strong brand voiceIs your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates with your audience. Our resident writer, Lysle, breaks down simple steps to define and refine your brand voice, tactical exercises your team can use right away, and how to maintain consistency—no matter who’s writing. Whether you're starting from scratch or fine-tuning your messaging, this episode will help you make sure your brand stands out with clarity and confidence. Tune in now!
2025-02-2538 min
HeyOrca PodcastHow to grow your personal brand through thought leadershipUnlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina Garnett, Chief Community Officer here at HeyOrca. In this episode, we will be diving into topics such as: how you can create your own brand market fit, how to grow without burning out (balance is key!) and how to position yourself for the opportunities you want most If you’ve been wanting to expand on your personal brand, this episode is for you.Music: "Haymaker" by...
2025-02-0444 min
HeyOrca Podcast2025 Social Media Predictions with Lia HabermanWe love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we touch on the biggest social media updates we saw in 2024 and our social media community predictions for 2025.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)...
2024-12-2439 min
HeyOrca PodcastCopywriting formulas for social media managersThere's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to break down: the easy copywriting formulas that will add oomph to your content, real-world examples that will make you go, "Ohhh, now I get it!" and copywriting cheat sheets that you'll really want to screenshot. Don’t miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca ...
2024-12-0329 min
HeyOrca PodcastHow to handle a social media crisisHave you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens to you. In this episode, we sit down with Sadie Wigg, Marketing Manager at Creative Pod and touch on important topics such as: the early signs of a social media crisis and how to catch it early, all things damage control, the “after crisis” plan that your team can follow and best practices on how to avoid another crisis.Mus...
2024-11-1232 min
HeyOrca PodcastHow to engage and moderate your Instagram communityCommunity-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them all. In this episode, you will learn about content strategies that will help you engage your audience, tips and tricks for successful community moderation, and what analytics to look at to track your community growth.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca ...
2024-11-0536 min
HeyOrca PodcastHow to engage and moderate your TikTok communityTikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to grow a strong and trusting community through engagement and moderation. Through this conversation, you will learn all there is to know about TikTok and more when building community and engaging with your audience. Don't miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca
2024-10-2931 min
HeyOrca PodcastHow to create a community-led content planAre you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy. Some big takeaways will include how to determine content pillars, how to segment your content, and community-centric planning. This one is perfect for marketers, social media managers, and content creators looking to foster a deeper connection with their audience and move beyond the unpredictable nature of online algorithms.Music: "Haymaker" by Steven BeddallProducer: Ma...
2024-10-0833 min
HeyOrca PodcastHow to fix a failing client relationshipSaving a client relationship can be tough . . . but it can be done! We’re here to help make the process easier. In this episode, join us as we dive into topics such as the warning signs of an unhappy client, the common issues that may be impacting your client relationship, ways you can try and save your client and when it’s time to let a client go.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca In...
2024-10-0123 min
The Double-Click Podcast#39 Joe TeoSeason 3 is off to a hot start with the CEO and Co-Founder of HeyOrca, Joe Teo! Joe launched HeyOrca over a decade ago with just a small team of 3. Today, they have won multiple awards, serving clients all over the world, with a user list of over 40,000!
In this episode Drake and Joe unpack the process and behind-the-scenes of a successful start-up, the major differences between a founder who stays small and a founder who scales, and key elements to growing a team & digital community!
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Find Joe:
LinkedIn
Instagram
TikTok
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More info About HeyOrca:
Website...
2024-09-051h 02
HeyOrca PodcastCopywriting for Social Media AdsEncore alert! We brought back a podcast favorite topic . . . copywriting! This time around, we covered copywriting tips for social media ads from our resident writer Lysle and our paid ads specialist Jonathan. You'll get to hear the advice and thoughts on strategies to inspire your next ad campaign, creative ways to work with (not against) platform policies, and best practices for writing ads that spark conversions.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram...
2024-09-0335 min
HeyOrca PodcastHow to start planning your client's holiday campaigns with Laura KilpatrickThe holiday season is a BUSY time for everyone, so the earlier you start planning, the better. And of course, we want to help you make this process as easy as possible. This is why we brought in holiday campaign pro Laura Kilpatrick, Director of Communications at FearWorm, to show you exactly how to start planning for the holidays. In this episode, we will cover topics such as the right time to start planning your holiday campaign, a step-by-step process for how to approach holiday campaign planning, and platforms and tools to make holiday planning easy.
2024-08-2743 min
HeyOrca PodcastHow to stay engaging in a boring industry with Coleena RaynorWorking in a boring industry doesn’t mean you have to post boring content! Join us as we discover how to energize your social media community even if your industry is . . . not the most exciting. With powerhouse social pro, Coleena Raynor, Marketing Coordinator in the wealth management industry, we will learn about the creative ways to build connections and approach social media trends.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2024-07-2331 min
B2B Pipeline PioneersGen-Z and B2B: Evolving Top-of-Funnel MarketingQetsiyah Jacobson, Social Media Strategist at HeyOrca, is exploring influencer marketing in B2B, aiming to replicate the success of B2C in generating brand awareness and revenue pipeline. Emerging buyers, especially Gen-Z, prefer indirect marketing strategies - requiring B2B companies to invest more in influencer marketing and community to reach their audiences.About the Pioneer > 00:43Biggest Challenge > 01:58Looking Forward > 03:31100 Pennies > 05:41Final Thoughts > 09:26View the 100 Pennies Game: Click Here!Follow Qetsiyah Jacobson on LinkedInFollow Manoj Ramnani on LinkedInAbout...
2024-07-1710 min
HeyOrca PodcastHow to plan social media content as an agency with Lauren DonWhat’s one way to grow your agency . . . without the growing pains? Make sure you have a top-notch content planning process in place! In this episode, we sit down with Lauren Don, Creative Director and Founder at Don Creative Group, who will reveal how her agency collaborates to create killer social media content for their clients. Lauren will go over topics such as the planning process, how to collaborate on content with clients, and what tools work best for growing agencies.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------...
2024-07-0938 min
HeyOrca PodcastHow to optimize your client's LinkedIn profile for SEO with Fatima KhanHave you boarded the LinkedIn train? If not, this is your chance to get a ticket! LinkedIn is home to over 1 billion users. And 82% of B2B marketers achieve success on the platform. If you want to stand out on LinkedIn, you’ve got to optimize your profile (or your clients’ profile) for SEO. In this episode, we sit with LinkedIn Coach and Trainer, Fatima Khan, to learn her favorite tips and tricks that will help elevate your LinkedIn profile.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Fo...
2024-06-2536 min
HeyOrca PodcastHow to price your social media management servicesOne of the biggest questions we see online is, “How much should I charge for my social media management services? Every agency and freelancer is so different – so what’s the standard? In this episode, our hosts touch on important topics such as: ✅ How you price your services (hourly, by project, or retainer)✅ The most important pricing factors that SMMs should consider✅ Real-world pricing suggestions, the biggest challenges, and MORE!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook...
2024-06-1834 min
HeyOrca PodcastSocial media news from May you NEED to knowCome join us on this episode to discover all the need-to-know trends, social news, and industry changes from May 2024. We’ve collected all the updates so you can focus on more important things (and look like a total pro in front of your clients!).Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2024-06-1122 min
HeyOrca Podcast*The* framework for building your community on social media with Christina Garnett and Joe TeoCommunity is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts Joe Teo and Christina Garnett walk us through their Social Media Manager Community Building Canvas, and share us their insights on: What community is (and what it isn't)The questions you need to be able to answer to build a successful communityHow to measure successMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn...
2024-06-0434 min
HeyOrca PodcastHow to write an effective case studyHaving a case study to show potential clients is so important! It could be the deciding factor for a potential client. In this episode, the two hosts go through tips and tricks about how to write an effective case study. In addition, they will also be doing a LIVE review of the HeyOrca community’s portfolios! Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
2024-05-2828 min
HeyOrca PodcastHow to master the TikTok algorithm and get noticedThe TikTok algorithm feels like one of the greatest social media mysteries! In this episode, we have a conversation about the following topics:✅ How the TikTok algorithm works (we’re going to master this mystery!)✅ Optimizing your content to get on the algorithm’s good side✅ Engagement tips that will help you build your community or grow your client's pageIf you’ve struggled to gain traction on TikTok, tune in!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOr...
2024-05-2133 min
Social Pulse Podcast: Retail EditionHow To Identify & Target Retail Audiences on Social MediaAs retailers, we know that segmenting audiences works. We group similar items together in our stores, alongside other items that would be of interest to the same shoppers.Yet for some reason, when it comes to social media, all too often we think too broadly about our planned activities and strategies.We assume that everyone on social media, at that very moment, is a potential customer.Why is audience identification and targeting so important on social media, and how can we get started as social media and community managers?
2024-05-1625 min
Social Vita - der, die, das Social Media PodcastDas richtige Team Setup für Social Media Erfolg - mit Mirco Gluch von Piggyback #14
Wenn du im Social-Media-Bereich unterwegs bist, hast du bestimmt schon von Mirco Gluch gehört. Als Interims Head of Social Media hat er Brands wie Trade Republic und Foodspring auf die Social Media Erfolgsspur gebracht. Jetzt ist er der Gründer von “Piggyback”, einer Firma, die anderen Unternehmen hilft, das perfekte Social-Media-Setup zu finden.
In dieser Folge tauchen wir mit Mirco in die Welt der Teamstrukturen, Workflows und den Einfluss von künstlicher Intelligenz ein. Wir diskutieren die spannende Rolle der Social Media Manager*innen und vieles mehr.
Leider ist heute nur Paulina dabei, aber sie verrät euch im ersten T...
2024-05-1654 min
HeyOrca PodcastHow to build a community on LinkedIn with Christina GarnettCreate for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building a thriving community on LinkedIn. Some things that will be covered include:✅ How she grew her LinkedIn community to 17,000+✅ Community-building best practices (and real-world advice!)✅ Engagement tips and tricks that will help you connect with your crew or client's ideal audience.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca Link...
2024-05-1437 min
HeyOrca PodcastSocial media updates from April you NEED to knowCan’t keep up with all the social media updates and platform changes? We’ve got your back! Join this episode to discover all the need-to-know trends, social news, and industry changes for April. ✅ The biggest social media updates from Instagram, X, Facebook, TikTok and more✅ Trending audio from Reels and TikTok and examples of how you can use them✅ Industry news you may have missed & what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow Hey...
2024-05-0730 min
HeyOrca PodcastHow to easily onboard a new client with Anna MichalakIs your client onboarding process smooth sailing? Onboarding a new client to your agency sets the foundation of your relationship with them going forward. And we want to make sure you’ve got everything you need to succeed! In this episode, we sit down with Anna Michalak, Founder of Vision Marketing, to give you all the tools, resources, and advice you need to make onboarding a delightful experience. Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca ...
2024-04-3036 min
HeyOrca PodcastCreative copywriting tips for social mediaHaving writer's block is one of the most common issues content creators and social media managers face. In this episode, our resident writer, Lysle, will share all her weird and wonderful copywriting hacks to help you:✅ Sound on-brand (even if your client doesn't know their brand voice)✅ Discover new writing strategies you never knew you needed✅ Beat the ""blank page scaries"" with simple copywriting cheat sheetsThis episode has a little something for everyone, whether you love copywriting or think it's the toughest part of being a social media manager, so join u...
2024-04-2335 min
HeyOrca PodcastHow to start using user-generated content?By 2033, 78% of ALL content across the web will be user-generated! In this episode, our host will explore how user-generated content (UGC) can help you future-proof your social strategy – and build a community that's in it for the long haul. Other topics covered include: what UGC is (and why it's so important for social media marketers), the difference between paid and organic UGC, and examples to get you started.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca ...
2024-04-1630 min
HeyOrca PodcastSocial media updates from March you NEED to knowJoin us on our monthly recap of the biggest social media updates for you! From Instagram, X, Facebook, to TikTok, we have it all. In addition, trending audio from Reels and TikTok and examples of how you can use them as well as industry news you may have missed & what the top headlines mean will be covered in this episode.Don't miss out this episode!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca
2024-04-0932 min
HeyOrca PodcastHow to choose your ideal client profile with Emma McCosham In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community members. One of the most important things you can do as an agency or freelancer is to understand your ideal client profile. But how do we do that? We’ll be going over:✅ Why having an ideal client profile is so important✅ How you can start crafting your own client profile✅ How to use analytics to make data-backed decisionsDon’t miss the opportunity to connect...
2024-04-0230 min
Social Pros PodcastOrcas, Community, and Social CultureHeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka "Chief Executive Orca," at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to...
2024-03-2937 min
HeyOrca PodcastContent Creation Hacks for Social Media Managers with Maria Plata In this episode, we delve into the world of content creation with a focus on social media management. Our guest, Maria Plata, and host Joe Teo share insights, tips, and hacks to help social media managers navigate the challenges of creating engaging content. In addition, the two talk about the importance of experimentation and risk-taking in content creation for social media, and why it's crucial for social media managers to innovate and provide actionable advice on how to do so effectively.Don’t miss out on this special episode!Music: "Haymaker" by Steven Beddall...
2024-03-2632 min
The People and Culture Success Show23. Curating Culture: Hey Orca's Journey from Startup to Success with Joe TeoWorkplace culture is often defined as ‘how we do things around here’. But is it better for a company to allow culture to develop organically, or should start-ups be more intentional with culture-building? This is just one of the questions we will attempt to answer in the latest episode of The People and Culture Success Show. In this episode, we dive deep into the world of remote work culture with our special guest, Joe Teo, CEO of Hey Orca, a social media scheduler that helps teams get their jobs done faster, together. Joe shares invaluable insights and stra...
2024-03-2042 min
HeyOrca PodcastTips to leverage AI for content creation with Zack Brame Social media managers, be honest: Have you embraced AI to create content? AI can feel a bit intimidating, but there are so many ways it can make your life as a social media manager easier.This week, Alyssa and Qetsiyah will be joined by Zack Brame, Manager of Content Production at Ignite Social, who will be dishing out expert advice on how you can use AI to:✅ Generate engaging and relevant content ideas✅ Beat writer's block and fill your content calendar faster✅ Manage your workflow and hit project deadlines with ease"...
2024-03-1933 min
HeyOrca PodcastSocial media updates from February you NEED to knowWe got all the latest news in the social media world for you in this episode! From updates on Instagram, X, Facebook, and SnapChat, to top trending audio from Reels and TikTok, to industry news and tips and tricks. Join us!Other helpful resources:February social news blog: https://www.heyorca.com/blog/february-social-news 2024 trending audio for Reels and TikTok [updated weekly]: https://www.heyorca.com/blog/trending-audio-for-reels-tiktok Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)
2024-03-1218 min
Social Commuter PodcastTikTok = The New Youtube?!🎙️ Welcome to the latest episode of The Social Commuter Podcast! 🌟 Dive into the pulse of the social media industry with us as we unpack the latest updates, trends, and beloved creators shaping the digital landscape.
In this episode, we've got you covered on all things social media, including:
1️⃣ **Platform Updates**: Stay ahead of the curve with the freshest news from your favorite platforms. From TikTok's ambitious transformation into a YouTube rival to Instagram's latest feature releases, we've got the scoop on what's changing and how it affects you.
2️⃣ **Beloved Creators**: Discover the talented individuals capt...
2024-03-1114 min
HeyOrca PodcastHow to stay engaging in a “boring” industry Elizabeth Hendry & Elena ManukyanMemes and trends are fun, but what happens when you work in a corporate setting and can’t tap into those pop culture moments?Join Elena Manukyan, Founder of Socially Legal, and Elizabeth Hendry, Head of Social Media at Attwells Solicitors, for a discussion about how you can keep your social posts engaging and on-trend – even if you’re working in a “boring” industry.Other helpful resources:8 content ideas blog: https://www.heyorca.com/blog/social-content-boring-industry Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)
2024-03-0537 min
HeyOrca PodcastHow to capture your audience through Instagram Stories33% of the most-viewed Instagram Stories are posted by businesses! Are Stories part of your social media strategy? Join Qetsiyah and special guest Jesse as they unveil the secrets to leveraging this powerful feature for maximum engagement. In this episode, we help social media managers:Craft captivating stories that keep audiences coming backNavigate the essential features and tools within Instagram StoriesUnderstand why stories are so important and how they can boost your brandDon't miss out on the opportunity to unlock the full potential of Instagram Stories for your business and clients!Other helpful r...
2024-03-0317 min
HeyOrca PodcastPersonal branding: the key to building a brand in 2024Want to build a personal brand . . . but not sure where to start? Join HeyOrca's community managers, Alyssa and Qetsiyah, to discover the most approachable path to personal branding. In this episode, we reveal how to:Cultivate an engaged community by sharing your expertiseLeverage easy personal branding strategies that feel authenticUse your personal brand to drive growth for company accountsBuilding a personal brand doesn't just lead to professional opportunities, a glowing reputation, and a strong community. It's an effective strategy for growing the business accounts that you manage! Tune in for real-world insights that will help you...
2024-02-2626 min
WinsDayMarketing & Sales: The Dynamic Duo with Melanie Borden and Jackie HermesWW is honored to host two of the most influential LinkedIn stars - Jackie Hermes and Melanie Borden.
As the Founder and CEO of Accelity, a Milwaukee-based agency that helps SaaS startups grow faster, she has helped many companies reach their full potential.
Jackie is also the founder of Women's Entrepreneurship Week, and with nearly 100,000 followers on LinkedIn, she continues to inspire others through her discussions about the challenges of growing a bootstrapped company, her personal growth journey, and much more.
In addition to her professional work, Jackie is an advisor with Golden Angels Investors, mentors student startups and...
2023-06-1456 min
The Social Secret06. The Ultimate New Client Onboarding ProcessToday, we're going to talk about the five essential steps for onboarding a new client in a freelance social media marketing business. Onboarding is a critical phase that sets the foundation for a successful partnership. So, let's dive into the steps to make your onboarding process a breeze.
Resources and Tools Mentioned:
PayPal – how I send invoices (they charge a small fee, but I like using PayPal because you can set up recurring invoices)
PandaDoc – how I send invoices for clients to sign (they have a free version!)
Jotform – website I use to create my...
2023-04-1308 min
The Creative Entrepreneur18: Building Community Through Social Media with Joe TeoJoe Teo is the CEO of HeyOrca - a social media scheduler that helps teams get their jobs done faster, together. He started HeyOrca in 2016 when he saw a need for a collaborative solution for social media teams. When Joe is not leading his team to help social media teams take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.You can follow Joe at: www.HeyOrca.comJoe@HeyOrca.comIG: https://www.instagram.com/heyorca/Twitter: https://twitter.com/heyorcaTiktok: https...
2022-11-1138 min
STANDOUT From The Crowd#13 | Darine with Melanie Borden on How To Deal With Troll On Social MediaBeing an ambitious woman can be tough simply because we're challenging the status quo. Women that are vocal online, especially on topics that have been traditionally relegated to ‘male expertise’ are subjected to a vicious form of trolling. It's true on every social media platform - including Linkedin. I'm thrilled to kick-start season II of STANDOUT FROM THE CROWD with such an important topic. Our STANDOUT guest - Melanie Borden has been very successful at building her personal brand on Linkedin. While I've personally been inspired by her content, I have also seen her dealing with trolls on the plat...
2022-03-2932 min
Global FrequenciesDiversity Summit 2020 - Panel Discussion: Celebrating Immigrant EntrepreneursOn June 25, 2020, ANC held its annual Diversity Summit as a virtual event. The event's theme was: Promoting Multiculturalism and Anti-Racism in Businesses and Communities in Newfoundland and Labrador In this segment we hear from a panel on Celebrating Immigrant Entrepreneurs. Participants are:
Moderator: Sanchita Chakraborty, Owner/ Director, Bollywood Jig Panelist: Joe Teo, Co-founder, HeyOrca! Panelist: Mini Nair, Mini's Family Child Care Centre Panelist: Eldin Husic, Owner, Balkan Kitchen
2020-08-2651 min
Drop The Mic with Jason Hunt016 | How to Create a Compelling Brand Story - with Joe TeoOur guest today is Joe Teo, the CEO at HeyOrca, a social media approval and publishing platform that’s built for Marketing Agencies. Since raising a combined total of $2.65 Million, HeyOrca has gained rapid traction and helped power the social media production of over 400 agencies in the world. Joe and the team at HeyOrca are on a mission to help marketing agencies take back their day!
2020-05-1945 min
Empowering Industry Podcast - A Production of Empowering Pumps & EquipmentA Podcast is Born & Interview with the WaterWise ProEmpowering Pumps & Equipment is the information and connection hub for pump and related equipment industries and has been for the past 9 years. Our mission is to connect, inform and educate, and we are launching a weekly podcast to compliment our existing digital and print platforms. Hang out with your hosts Charli & Bethany as they discuss social media updates, preview the news from Empowering Pumps & Equipment and interview Steve Hernandez, the WaterWise Pro.More information on the Vaughan webinar:WIPES! DESIGNING FOR THE NEW SEWAGE REALITYApril 21, 2020 10:00am - 11:00am PDT / 1:00pm - 2:00p...
2020-04-0840 min
Social by default113. Dolda likes. Hjärta på det?Mitt i semesterlunken väljer Instagram att släppa ett test på genom att dölja likes på poster för alla utom kontoägaren. Testen sker i ett antal länder och har mötts med både ris och ros. De är inte ensamma: Youtube har minskat synligheten för antal views, Facebook flyttat undan markeringen för antal sidgillare. Vad innebär det egentligen? Är det bra eller dåligt? Hur kommer frånvaron av likes påverka oss användare, plattformens algoritmer och hur kommer det påverka influencer marketing. Detta diskuterar vi i ett sommarspecial av podden.
Länkar:
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2019-08-0423 min
Uncharted Waters#6 - Building Businesses as a Marathon, not a Sprint, with Joe TeoJoe Teo is the founder and CEO of HeyOrca!, a software start-up based in St. John’s, Newfoundland. Joe shares his story about moving from Malaysia to Newfoundland to study business at Memorial University & eventually starting his company upon graduation.Podcast Outline: Min 1- Introduction Min 2 - Why he decided to start a company Min 3 - Why did he choose MUN/NL? Min 6:30 - TIming and why he started HeyOrca!Min 14 - Biggest challenge starting HeyOrca!Min 16 - Managing Global teams MIn 18 - What was easier than you thought about starting a...
2019-06-0747 min
Growth Marketing TodayGMT005 Cristian Contreras - Head of Growth at HeyOrcaIn this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth experiments, and his predictive model as Cristian shares his knowledge and a lot more.
2017-11-1640 min