Shows
Making MarTechWhat Most Founders Get Wrong About SEO and How to Fix It (ft. Pat Ahern)What if your biggest growth lever isn’t paid ads… but a long-term asset compounding quietly in the background?In this episode, Himnish Jindal sits down with Pat Ahern, Managing Partner at Intergrowth, to break down the real mechanics behind sustainable digital growth. Pat shares the inside story of building Intergrowth around the freelance economy, demystifies the true ROI of SEO, and explains why attribution is harder than ever in today’s fragmented marketing landscape.You’ll hear how Pat approaches SEO not as a tactic, but as an operating system for long-term acquisition, and how AI is reshaping everythi...
2025-11-2030 minMaking MarTechWhy Most Mid-Market Companies Are Missing Their Data Advantage (ft. Ed Lorenzini)What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget?In this episode, Himnish Jindal sits down with Ed Lorenzini, CEO of Analyze Corporation, to explore how their flagship platform, Analyze360, is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete, and win, by turning raw data into actionable strategies.We dive into:Why most mid-market companies are sitting on untapped goldmines of consumer dataHow AI is making real-time segmentation...
2025-08-0823 minMaking MarTechHack Your Growth: How to Not Die in the Startup Landscape (ft. John Aufray)Startups don’t die from a lack of ideas. They die from a lack of growth.In this episode of Making MarTech, Himnish Jindal sits down with John Aufray, CEO of Growth Hackers, to uncover why so many startups struggle to survive, and how the smartest ones scale. From lead generation traps to AI marketing myths, John shares hard-won lessons from years of helping startups find sustainable, compounding growth.We explore:Why user acquisition is still the #1 killer for startupsThe myth of “just needing more...
2025-08-0619 minMaking MarTechDXPs, Data, and the Death of Guesswork in Marketing Strategy (ft. Steve Herz)What if the key to scaling your digital marketing agency wasn’t doing more… but doing things differently?In this episode of Making MarTech, Himnish Jindal sits down with Steve Herz, CEO of Moonstone Interactive, to unpack the strategies behind real digital growth and the misconceptions holding most companies back.Steve reveals how Moonstone has carved out a powerful niche by offering enterprise-level solutions to mid-market businesses. From optimizing conversion rates through digital experience platforms to integrating AI in content personalization, this conversation is packed with insights for marketers, agen...
2025-07-3028 minMaking MarTechWhy MarTech Feels Intimidating—And Why SMBs Need It Anyway (ft. Rakesh Reddy) What if call intelligence could be the missing link in converting leads to patients for healthcare SMBs?In this episode of Making MarTech, Himnish Jindal sits down with Rakesh Reddy, co-founder of Orange Carrot Media, to unpack the unique challenges and opportunities of bringing MarTech to small and medium healthcare businesses. From leveraging AI for operational efficiency to the real-world hurdles of technology implementation, Rakesh shares candid lessons from the trenches of healthcare marketing.We dive into:Why MarTech feels intimidating for SMBs, and why it’s es...
2025-07-1819 minMaking MarTechMarketing That Solves Real Problems: Inside RED66 Marketing (ft. Rebecca Dutcher)What if marketing could be the key to solving your toughest business challenges?In this episode, Himnish Jindal sits down with Rebecca Dutcher, founder and CEO of RED66 Marketing, to uncover how she’s building a marketing agency rooted in culture, strategy, and results. From her early days in web development to leading a thriving agency, Rebecca shares the wins, setbacks, and lessons that shaped her entrepreneurial journey.We dive into:Why strong client relationships are the real driver of marketing successHow aligning sales and marketing can transform yo...
2025-07-1630 minMaking MarTechNot Your Grandpa’s Marketing: The AR Power Move Behind SWAG’R (ft. Greg Williams)What if augmented reality could be the key to unlocking the future of brand engagement?In this episode, Himnish Jindal sits down with Greg Williams, founder and CEO of SWAG'R Digital Media, to explore how he's redefining marketing through his AR-powered platform. From making a fortune at 25 in real estate to launching a tech startup that's changing how brands interact with consumers, Greg shares the highs, lows, and lessons of his journey.We dive into:Why AR isn’t just a buzzword... and how most startups get it wrongHow SWAG'R ma...
2025-06-2729 minMaking MarTechThe Pay-Per-Call Marketplace Explained (ft. Daniel Perlaky)What does it really take to build a high-converting user experience in a world flooded with leads?In this episode, Himnish Jindal sits down with Daniel Perlaky, VP of UX at Service Direct, to explore how empathy, creativity, and data-driven design shape better business outcomes, especially in the world of pay-per-call marketing. Daniel shares how his journey from journalism to UX leadership taught him to blend logic and creativity while building customer experiences that convert.You’ll learn:Why empathy is a competitive advantage in marketingHow Service Direct us...
2025-06-0943 minMaking MarTechOTT, AI, and Unorthodox Wins: Inside Aqaba Digital's Marketing Playbook (ft. Ramsey Sweis)What happens when you fuse data-driven strategy with out-of-the-box thinking, and apply it to everything from OTT marketing to the World Cup?In this episode of Making MarTech, host Himnish Jindal sits down with Ramsey Sweis, Founder and President of Aqaba Digital, for an eye-opening look into how modern digital marketing is evolving. From unlocking opportunities in OTT advertising for small businesses to leveraging AI to personalize at scale without sacrificing privacy, Ramsey shares tactical insights and behind-the-scenes stories from the frontlines of marketing innovation.They explore:• How Aqaba Digital uses data to fuel high-performing campaigns• Why OTT is no l...
2025-05-1430 minMaking MarTechThe Truth About Text Message Marketing (ft. Phil Portman)Is text message marketing dead... or just misunderstood?In this episode of Making MarTech, Himnish Jindal sits down with Phil Portman, CEO of Textdrip, to uncover the real power of SMS marketing. From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text.We dive into:Why text messaging is outperforming email, especially for customers under 47The biggest myths about SMS marketingHow TextDrip helps businesses personalize outreach
2025-05-0937 minMaking MarTechHow AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)What if AI chatbots weren't just clunky website widgets anymore?In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.You’ll learn:How chatbots reduce support costs while boosting engagementWhy personalization is key to chatbot successHow Botco.ai trains chatbotsHow chatbots can streamline processes in healthcareWhat most companies get...
2025-04-3033 minMaking MarTechWhy Marketing is a 401k, Not a Scratch-Off Ticket (ft. Tasha Day) [Audio Only]What’s the real cost of underfunding your marketing?In this episode, Himnish Jindal sits down with Tasha Day, VP of Media Strategy and Planning at Exverus Media, to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently.From integrating brand and performance media to leveraging real data and tech innovations, Tasha shares what it truly takes to build a media strategy that drives long-term success.You’ll learn:Why treating marketing as an "expense" instead of an "investment" holds brands back...
2025-04-2819 minMaking MarTechHow AI is Revolutionizing CRO (ft. Ankur Goyal)What if AI could supercharge your website’s performance without you having to lift a finger?In this episode of Making MarTech, Himnish Jindal sits down with Ankur Goyal, CEO of Fibr AI, to explore how artificial intelligence is reshaping the future of conversion rate optimization (CRO).Ankur breaks down how Fibr AI is eliminating the guesswork in CRO by automating experimentation at scale: running thousands of tests simultaneously to boost conversions, form fills, and customer engagement.You’ll hear real client success stories and get an inside look at how their AI-powered engi...
2025-04-2530 minMaking MarTechThe Art of Building Brands (ft. Josh Webber)Is your brand strategy holding you back? Or setting you apart?In this episode, Himnish Jindal sits down with Josh Webber, co-owner of Big Red Jelly, to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever.From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear branding and strong customer experience drive long-term success. He also shares how small businesses can compete by focusing on authenticity, innovation, and consistency instead of copying what big brands are doing.You’ll learn:• Why branding is ess...
2025-04-2335 minMaking MarTechMarketing with Intelligence: AI, Personalization, and the Future of Marketing (ft. Chris Perkins)What if your best marketing investment is inside your own company?In this episode, Himnish Jindal sits down with Chris Perkins, President of Model B, to explore the rapidly evolving world of modern marketing.From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shifting landscape.You’ll learn:Why the best media buy is within your own teamHow AI and data precision are transforming personalizationWhy internal co...
2025-04-0745 min