Shows
Living the DreamA Glimpse Into Jas' WorldWatch the podcast in video form....https://www.youtube.com/watch?v=2VKydof1cNEWhat we talk about on the show today....Everyone wants to be successful. That’s what mom and dads around the world have been hammering into our heads since the dawn of time. What is success though? Is it financial success? Can you measure success in dollars? Maybe. What about happiness? It’s harder to measure happiness, but if you’re happy with yourself and the life you lead, is that success? You may not know h...
2021-08-2045 minLiving the DreamDoing Closing Gifts RightWatch the podcast in video form....https://youtu.be/mPhGObK3f4EWhat we talk about on the show today....Good agents sell houses, great agents sell relationships. your relationship with your client doesn’t end on closing day, you should be a staple in the life of your clients, just like a doctor or dentist. You need to maintain your relationships with your past clients to make sure that you’re top of mind the next time they’re looking to sell or when they’re talking to friends and family.Stayin...
2021-04-0243 minLiving the DreamFinding the Calm Within the StormWatch the podcast in video form....https://youtu.be/ccdKZvHzM7sWhat we talk about on the show today....Real estate can be a VERY demanding industry. Your clients often expect you to be on call 24/7 and have an uncanny knack of calling at the most inconvenient times. Busy agents can EASILY get consumed by the industry by being controlled by their clients. If you can’t manage your time effectively, you’ll quickly find that while your business is booming, your personal life is spiralling out of control.It doesn’t have to...
2021-03-1240 minLiving the DreamAre Online Leads Worth It?Watch the podcast in video form....https://youtu.be/dyZRHl0JFugWhat we talk about on the show today....Leads… All agents seem to ever want is leads. If you want leads, they’re easy enough to find. You can buy as many leads as you want online, they’re not in short supply. The only problem is most leads are horrible quality, and it can take a lot of time and effort to sift through the crap to find that needle in the haystack. It’s gotten to the point where most agents I tal...
2021-02-2636 minLiving the DreamBack to the Basics with Barry LebowWatch the podcast in video form....https://youtu.be/QLOQs0HJIDkWhat we talk about on the show today....The world is constantly changing. Technology is constantly pushing forward. Every day, there’s a new app, a new social network, a new type of virtual tour technology, there’s something new pushed in front of your face as a real estate agent that you’re told will help ‘take your business to the next level’. These tools are great and definitely CAN help you and your business, but it’s important to remember th...
2021-02-1248 minLiving the DreamMaking Life Easier With MoveSnapWatch the podcast in video form....https://youtu.be/kF23UJeqVeQWhat we talk about on the show today....As a real estate agent, a very important part about finding people new homes is making sure that the process goes as smoothly as possible. Many agents disappear once the transaction is complete. If you can extend your job past the transaction and into the difficult transition of moving and settling into a new home, you can leave a lasting impression on your client in a time when they arguably may need the most h...
2021-01-2832 minLiving the DreamConnecting With People Through VideoWatch the podcast in video form....https://youtu.be/kF23UJeqVeQWhat we talk about on the show today....The way we connect with people has always been evolving. It used to be simple, if you wanted to connect to someone, you’d either meet them in person or pick up the phone. We eventually got texting and the internet which made it easier to get in touch with people, but we lost something with the advent of these new technologies. Typing a message isn’t quite the same as hearing someone’...
2021-01-1433 minLiving the DreamStaying On RECO's Nice ListWatch the podcast in video form....https://youtu.be/ETw0OoCcbLcWhat we talk about on the show today....With Christmas around the corner, the last place you want to find yourself is on RECO’s naughty list. Many agents bend the rules, cut corners, avoid attention to detail or make lazy decisions that lead to sanctions or litigation. The risk is there, and it’s an agent’s job to make sure all of the i’s are dotted and the t’s are crossed properly to avoid the headaches of potential lawsuits. W...
2020-12-2037 minLiving the DreamTalking TRREB - Stratus and Matrix / Centennial / The Future - with TRREB President Lisa PatelWatch the podcast in video form....https://youtu.be/G1IsGFCR-cQWhat we talk about on the show today....We join Lisa Patel, the president of TRREB to discuss the board's centennial birthday, the option of Matrix versus Stratus as a front end MLS system for REALTORs, and the future of TRREB.Who's on the show today....Linas Kilius - Head of Business Development at HomeaniaEryn Richardson - General Manager of Century 21 Heritage GroupLisa Patel - President of TRREBAbout the...
2020-12-1044 minLiving the DreamProfessional Insurance Considerations - REALTOR Self-Representation / Risk of Basement ApartmentsWatch the podcast in video form....https://youtu.be/opooi9yVuNwWhat we talk about on the show today....On the show today we’re going to be covering two specific professional insurance related situations that almost every agent will come across at some point in their career, and discuss the best courses of action and potential pitfalls. 1. Representing yourself as a REALTOR in a transaction and 2. Risk of "illegal" basement apartments.Who's on the show today....Linas Kilius - Head of Business Development at HomeaniaEryn Ri...
2020-12-0344 minLiving the DreamDeveloping Mindshare with Guest David GreenspanWatch the podcast in video form....https://youtu.be/VlixyQ2yPdMWhat we talk about on the show today....You’ve primed your real estate career, you’re ready to fire on all cylinders. But this isn’t a wild west turkey shoot, you need a plan, you need a foundation to start building your business on. You need to know who your clients are and where you can find them, and when you find them, you need to know how to connect with them and ultimately turn that relationship into business.Who...
2020-11-2643 minLiving the DreamBreaking Into the BusinessWatch the podcast in video form....https://youtu.be/_u64z1THa4AWhat we talk about on the show today....Today we talk about breaking into the business. Starting a new career isn’t easy. It’s scary, exciting, overwhelming, nerve wracking…. New agents experience pretty much any and every emotion you can think of. We explore those first crucial months in the business, looking at what new agents do right, what they do wrong, and what they should be doing to keep a hold of their sanity and flourish in their new ca...
2020-11-1827 minLiving the DreamFinding Balance In Your Real Estate CareerWatch the podcast in video form....https://youtu.be/BtDdgvTL5bMWhat we talk about on the show today....Being a real estate agent can be a very rewarding career. The earning potential is essentially unlimited. However, if you’re not careful, this industry can really consume you and take over your life. In our inaugural episode, we talk about the good, the bad, and everything in between with our guest, the very knowledgeable and experienced Peter Holgate onto the show to delve into the discussion.Who's on the show today.......
2020-11-1131 min
Spotlight PodcastSpotlight Podcast - Episode 47 - Online LeadsWe’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence.
You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?
2017-11-1324 minSpotlight PodcastSpotlight Podcast - Episode 46 - Targeted ProspectingWe’ve spent the past several episodes discussing the “Pillars of your Business”. We’ve covered "setting up your CRM", "taking advantage of open houses" to expand your sphere of influence, and "geographically farming" to again, expand your sphere of influence.
You’ve got your sphere of influence growing, you’ve got a business plan in place, you’ve got an advertising budget and you’re farming an area. Today we’re going to talk about focused prospecting. How can you maximize your time and energy prospecting to ensure that you get the best results?
2017-10-1923 minSpotlight PodcastSpotlight Podcast - Episode 45 - Geographical FarmingThis week we’re going to continue our discussion on the “Pillars of your Business”, setting up the foundation of what’s required to have that solid foundation for success and growth as a real estate salesperson.
Now that you’ve got your sphere of influence setup, you’re actively engaging in open houses and you have some money coming in, the next logical business decision you need to make is where you spend your money to continue your growth.
The third pillar that we’re going to be talking about on today’s show is Geographical Farming. There is so much emphasis...
2017-10-0426 minSpotlight PodcastSpotlight Podcast - Episode 44 - The Future of Real Estate (Live from Quebec City)Today's show was filmed live at CENTURY 21 Canada Conference in Quebec city, and we had the pleasure of talking to both Kristie Cavanagh from Kenora, Ontario and Mark Fagan from St. John's, Newfoundland, both members of Century 21's Future Leader's network.
We discuss the future of real estate, technology trends, and more, hope you enjoy the show!
2017-09-2832 minSpotlight PodcastSpotlight Podcast - Episode 43 - Open Houses (Pillars of Business Part 2)Last week we discussed the first “Pillar of Business” for real estate agents. You sphere of influence… Setting it up and growing it to start cultivating your future sales opportunities. This week we’re going to continue the discussion with the next pillar… Open Houses.
Open houses can be a great source of leads generation for all agents, especially for new agents hungry to find business and expand their network. So how do you maximize your effectiveness at open houses and convert people walking through the door into future leads?
2017-09-1425 minSpotlight PodcastSpotlight Podcast - Episode 42 - Sphere of Influence (Pillars of Business Part 1)Every successful real estate agent, new or old, has a solid business foundation upon which they’ve built their business. This foundation may have been carefully planned and executed when the agent first got into the business, or it may have been carefully curated over time, slowly growing over the course of their career.
By establishing solid “Pillars of your Business”, any agent will find the path to success in real estate. It doesn’t matter if you’re fresh to the business, or if you’ve been in the business for 40 years, it always pays to take an introspective look into yo...
2017-08-3121 minSpotlight PodcastSpotlight Podcast - Episode 41 - Multiple RepresentationMultiple representation in the provinces that still allow multiple representation is being examined with a fine toothed comb. There has been a lot of negative press regarding sales representatives improperly respecting the boundaries between customers and clients in these scenarios. Changes to the rules restricting multiple representation are inevitable, and in Ontario specifically, they’re close to becoming a reality.
On today’s show, we’re going to discuss the nature of multiple representation, and how the rules regarding it are about to change. On the back half of the show, we’re going to talk about how Century 21 awards have bee...
2017-08-1919 minSpotlight PodcastSpotlight Podcast - Episode 40 - Home Valuation in a Crazy MarketThe real estate market over the past couple of months has been anything but predictable. We’ve seen drastic price swings in areas as there have been large shifts in supply and demand, especially in many pockets in the Greater Toronto Area. Through the Spotlight Marketing Program, we’ve seen a record number of price changes on listings over the past month, just yesterday, Eryn and I were discussing a listing that came to the market with one price, had a price reduction a week later, and then had a price increase a couple weeks after that.
The market can be s...
2017-06-0520 minSpotlight PodcastSpotlight Podcast - Episode 39 - Home Inspector RegulationReal estate agents and their clients rely on professional home inspections to make crucial home purchasing decisions. It’s one of the most common conditions in the offer of purchase and sale for a good reason, you want an expert to look over the large financial commitment your client is making to make sure that they have all of the information available to them before the offer goes firm.
But did you know that until recently only BC and Alberta were the only two provinces to regulate Home Inspectors and issue licenses? The Toronto Star phrased this the best…. ‘Anyone with a...
2017-05-2219 minSpotlight PodcastSpotlight Podcast - Episode 38 - Peer NetworkingYou’re a new agent. This business can be daunting to get started in… You’ve got the drive, but little experience, very few leads and the feeling that you’re a fish out of water. Who do you turn to? Brokers, management and trainers are great resources, but what about your peers? Other agents at your office are invaluable assets when starting out in real estate, so how do you leverage them as a resource?
On the flip side, if you’re an experienced agent, how can you utilize new agents to help further your business? Mentoring has its benefits f...
2017-05-1122 minSpotlight PodcastSpotlight Podcast - Episode 37 - Facebook AdvertisingAdvertising on the internet can be a daunting task. Most agents don’t know where to start… Some might first look towards Google and advertising through AdSense, but is that really the best way to spend your money? Social media networks, particularly Facebook, have grown drastically over the past few years on the back of advertising revenue. As it turns out, Facebook is a great platform for generating leads and improving your exposure.
But how do you advertise on Facebook, and how do you most effectively spend your money to create those coveted leads? On today's show we talk about paid...
2017-04-2031 minSpotlight PodcastSpotlight Podcast - Episode 36 - Networking in the CommunityWe all know that farming a neighbourhood can be a great source of leads. We also know that farming an area is tedious, time consuming and can take months or even years before you get any tangible return on that investment.
How are you farming your neighbourhood? Door-knocking? Sending out postcards to the area? What about getting involved in the community? Hosting community events, sponsoring community events, volunteering at community events, general networking in the community among residents and businesses. These are all solid ways to enhance your image in the community, but yet many agents avoid getting involved and...
2017-03-3123 minSpotlight PodcastSpotlight Podcast - Episode 35 - How to Handle Commercial ListingsMost agents don’t deal with commercial real estate transactions on a regular basis. Every commercial listing has its nuances, and even agents that specialize in specific types of commercial listings can take years to become experts in their field.
Commercial agents deal with niche industries, restricted buyer pools, governmental restrictions and regulation, intricate business financial statements and projections... The information required to deal with all of this can be overwhelming.
If you have a seller interested in using you for a commercial transaction, where do you start? Do you try and tackle these hurdles yourself, or is there a mo...
2017-03-2420 minSpotlight PodcastSpotlight Podcast - Episode 34 - Online Agent ReviewsOnline reviews have changed the way that consumers shop for products. Whether you’re buying a new TV, renting a room at a hotel you’ve never been to, or dining out at a new restaurant, it’s highly likely that you did your research online before making your purchase. Are there any reviews of the TV online? what’s the hotel’s rating on TripAdvisor? What are people saying about that restaurant on Yelp?
This begs the question, what are home buyers and sellers doing online to check on, or compare real estate agents? How do they do their research o...
2017-03-0919 minSpotlight PodcastSpotlight Podcast - Episode 33 - The Crazy Toronto MarketSaying the real estate market has been hot for the past few years is an understatement. We’ve seen unprecedented growth in most markets across Canada in both volume and housing prices. We’ve also heard for years that we’re creating a real estate bubble that will inevitably burst, however, the market continues to be hot, and despite the doom and gloom, many experts are predicting a more gradual market slowdown.
Now that we’re a couple of months into 2017, what is happening in the hot markets in Canada. Are things slowing down? We’ll be discussing the 2017 trends we’ve seen...
2017-02-1627 minSpotlight PodcastSpotlight Podcast - Episode 32 - Staging Your ListingsFirst impressions are important. But, how important are they when you’re trying to sell a home? It can be tedious and time consuming to renovate or stage a home prior to sale. When the market is hot, and you know the listing is going to sell within days, is it worth the trouble for you or your client to put the effort in to improve the initial opinion of prospective buyers?
If you’re going to spend your or your client’s money on staging and renovation, how much do you spend? At some point, the return on investment dimini...
2017-02-0725 minSpotlight PodcastSpotlight Podcast - Episode 31 - Is Print Dead?We’ve all heard it over the past 15 years…. Print is dead. Or is it? Online advertising is certainly a powerful tool when used effectively, but print marketing can still be used very effectively. Print marketing is great for selectively farming areas and developing name recognition.
Brand marketing can be expensive, and the value of this type of marketing may take months or years to bear fruit. So is it worth the cost? There are endless ways that you can put money into print marketing.
On today’s show, we discuss the most effective ways to market yourself through print.
2017-01-1933 minSpotlight PodcastSpotlight Podcast - Episode 30 - Door KnockingDoor knocking… Most agents would love to do just about anything other than door knocking. Homeowners have a built up barrier for any solicitor that comes knocking on their door that you have to penetrate to make this prospecting technique effective. It can be frustrating and demoralizing, but only if you aren’t doing it properly.
It turns out that this traditional method of prospecting can be very effective if done properly. It doesn’t have to be tedious, it doesn’t have to be thankless. It can get you a significant number of leads, and maybe even... dare I say it...
2017-01-1227 minSpotlight PodcastSpotlight Podcast - Episode 29 - Real Estate InvestingIf you’re listening to this show, there’s a good chance you’re in the real estate industry. Being in this industry, it’s very likely that you or one of your clients have considered investing in real estate. If your client asks you whether or not it’s a good idea to invest in real estate, what’s your answer? Being in sales, it’s probably ‘yes’, but it shouldn’t be so simple. There is a spectrum of types of real estate investments, and some are better suited for your clients than others.
So on today’s show, we’re going to b...
2017-01-0537 minSpotlight PodcastSpotlight Podcast - Episode 28 - Planning for the Year AheadIt’s almost the end of the year, snow is blanketing a solid chunk of Canada, everyone is rushing about getting ready for the holidays. Naturally, during this time of year, the real estate market starts to slow down.
With this drop in business, agents often find that this is the perfect time to organize their business by planning for the new year. Develop a business strategy that will help them increase their earnings in the new year. Maybe this is also a good time to reflect over the previous year and evaluate your business decisions. What did I do ri...
2016-12-2231 minSpotlight PodcastSpotlight Podcast - Episode 27 - Brokerage Within a BrokerageOn today’s show, we’re going to be talking about the advantages and disadvantages of creating a brokerage within a brokerage. Creating your own satellite office within the brokerage, perhaps incorporating your "brokerage within a brokerage" to benefit from the tax advantages that come along with incorporation. Are these good ideas that will save you money and grow your business in the process? The answer isn’t as clear cut as you would think. Eryn and Linas discuss this topic and where best to spend your money to grow your business.
2016-12-0727 minSpotlight PodcastSpotlight Podcast - Episode 26 - Using Video EffectivelyOn today’s show, we discuss video content on the web. Video media has become increasingly popular all across the Internet as it becomes easier and more accessible for people to create content. Facebook, YouTube, Twitter and various other social media platforms are seeing drastic increases in the amount of video being created, produced and consumed by the general public.
As a real estate agent, what's the best way to take advantage of this demand for video content? How would you get started generating content? We discuss these topics and more on the show.
Bomb Bomb is discussed on the sh...
2016-11-2427 minSpotlight PodcastSpotlight Podcast - Episode 25 - Multiple Representation TroubleOn today’s show, we’re going to cover a topic that has recently come into the limelight with a recent exposé by the CBC. A couple of weeks ago, CBC released a story where they showed the results of their undercover investigation. They sent in consumers posing as prospective buyers without representation. These people were recording both video and audio of the conversation with the listing agent, and it showed that 6 out of the 10 listing agents that were caught on tape were in clear violation of rules set out by RECO on multiple representation arrangements by sharing confidential information with...
2016-11-1725 minSpotlight PodcastSpotlight Podcast Returns Week of November 14So we unfortunately don't have a show this week, and for that we apologize. However, the reason is a good one. We would like to send out our best wishes to my regular co-host Eryn Richardson with regards to the birth of his new son.
We will be back to our regularly scheduled programming during the week of November 14, and we've got some exciting news to cover with the recent news coming out of Ontario regarding realtor abuse of multiple representation arrangements. It'll be an exciting show, we look forward to seeing you next week!
2016-11-0901 minSpotlight PodcastSpotlight Podcast - Episode 24 - Live From Canada Conference In VancouverThis week's episode was a very special episode of the Spotlight Podcast, as the show was filmed for the first time in front of a live audience at CENTURY 21 Canada Conference 2016 in Vancouver.
While Eryn couldn't fill his usual spot as co-host this week, filling in for him was Brian Rushton, Executive Vice President of CENTURY 21 Canada. We talked to Brian along with our other guests (Rob Vivian, owner of Rob Vivian Coaching and Chris Leader, Master Trainer and Owner of Leader's Edge Training) about their 'origin stories'... Where they started out, and how they ended up in their current...
2016-10-2923 minSpotlight PodcastSpotlight Podcast - Episode 23 - Effectively Managing Leads (with Paul Baron)In our most recent episode we talk about something that all agents want.... leads. We delve into some strategies on how to effectively get more leads, and more importantly, the best way to handle and convert incoming leads to make sure you're spending your money on acquiring online leads effectively.
There's no one better to discuss this topic with than our guest on the show, Paul Baron. Paul is the broker of record and owner of the #1 CENTURY 21 firm in Canada by both production and units. Paul heads 9 branch offices and 6 satellite offices with over 680 Sales Representatives and Brokers located...
2016-10-1330 minSpotlight PodcastSpotlight Podcast - Episode 22 - Real Estate's Virtual Reality FutureOn this week's show we cover two main topics. Eryn and Linas discuss the recent news coming out of Ottawa to "address factors that could lead to excess risk" in the real estate industry. We focus on the two main financial policies soon to be implemented federally: making the "stress test" for mortgage approval more rigorous and closing the loophole where foreign owners could claim a capital gain tax credit on home sales in Canada.
The second segment on the show discusses real estate virtual tours, and where they are headed in the future. Virtual Reality and Interactive Virtual Tours...
2016-10-0636 minSpotlight PodcastSpotlight Podcast - Episode 21 - Getting The Most Out Of Your Web PresenceOn this week's show, we discuss strategies for setting up and executing your professional presence on the web. We emphasize the importance taking advantage of your fully featured and well designed (might I add free?) century21.ca website. We also discuss a variety of other topics, including generating content for your site(s), improving your websites' performance for search engines as well as purchasing multiple websites for the purpose of generating leads.
2016-09-2938 minSpotlight PodcastSpotlight Podcast - Episode 20 - "Coming Soon" Listings... Helpful or Hurtful?On today’s show, we’re going to be discussing a newer practice that’s been cropping up in the real estate industry of late, especially in the hotter markets. Promotion of your listings before putting them on MLS. These listings are often presented as ‘Coming Soon’ in attempt to attract interest, and potentially sell your client’s home prior to putting it on the market to save on commission.
Is this in everyone’s best interests? Does this potentially prevent your client from getting proper market value for their listing? How do you best leverage this strategy to maximize the value of t...
2016-09-2231 minSpotlight PodcastSpotlight Podcast - Episode 19 - The Listing PresentationThe listing presentation. Even if you’re a brand new agent, you’ve likely got one. Listing presentations come in all sorts of colours and flavours, but what makes for a good one? What are the common pitfalls that most agents find themselves in when crafting, or giving a listing presentation?
On today's show, Eryn goes over the best ways to craft a listing presentation, and more importantly, how important it is to be flexible and adaptable while presenting. If you're a new agent or an experienced veteran, you're going to want to tune in.
APP OF THE WEEK
Google Driv...
2016-09-0935 minSpotlight PodcastSpotlight Podcast - Episode 18 - The Importance of the Buyer PresentationOn today’s show, Eryn and Linas talk about one of the most under-utilized and underrated tools in a realtor’s toolbox, the buyer’s presentation. The ying to the listing presentation’s yang. Why aren’t buyer presentations more popular? How can I craft an effective buyer presentation? Find out why Eryn strongly believes that implementing a buyer presentation into your buyer workflow can improve your professionalism, gain the trust of your buyer, and help prepare your client for the buying process.
APP OF THE WEEK
Hootsuite is a must-have app/service for anyone who juggles or manages multiple social med...
2016-09-0129 minSpotlight PodcastSpotlight Podcast - Episode 17 - Building Foundations Part 4 - Planning for RetirementOn today’s show, we’re concluding our mini series on building the foundations of your real estate business. Over the past couple of shows we’ve gone over getting started in the industry and how to make that ever important transition to becoming a top producer. Today, we’re going to talk about planning your endgame… making sure you’re financially secure for retirement. As a real estate agent, you probably know by now that there’s no pension the day you retire… How much money do you really need to retire comfortably? Are you on track to get to that number...
2016-08-1830 minSpotlight PodcastSpotlight Podcast - Episode 16 - Building Foundations Part 3 - Building Your TeamThis week's show is the third of our four part series on building your business foundations in the real estate industry.
So you’re an agent that’s been in the industry for a while, you’ve got a healthy amount of business coming in… You’re so busy that there simply not enough hours in the day to properly service your clients and balance your own quality of life. Business is good, but you’re becoming a slave to your career, and maybe even your personal life is suffering as a result. Today, we’re going to talk about how to manage...
2016-08-1234 minSpotlight PodcastSpotlight Podcast - Episode 15 - Building Foundations Part 2 - Ramping Up ProductionThis week's show is the second of our four part series on building your business foundations in the real estate industry.
So you've been in the industry for a while, but you've hit a ceiling. You're struggling to take that next step, ramping up your business to become a 'top producer'. How do you take your business to the next level?
Our guest this week is Pam Prescott, Broker/Owner of Century 21 Heritage Group. Pam has mentored hundreds of agents, turning them into top producers over the past 30 years. We pick Pam's brain to figure out what makes a top...
2016-08-0436 minSpotlight PodcastSpotlight Podcast - Episode 14 - Building Foundations Part 1 - Getting StartedThis week's show is the first of our four part series on building your business foundations in the real estate industry.
So you're a new agent. Where do you start? Real estate sales is one of the most competitive industries, and you have no sales history and no industry experience. It's easy to get discouraged, overwhelmed and disheartened.
Eryn and Linas discuss several tips and strategies for getting started in the industry, from setting up a plan to managing your sphere of influence. All it takes to pave the road to becoming a top producer is drive, talent and a...
2016-07-2832 minSpotlight PodcastSpotlight Podcast - Building the Foundations of a Real Estate Career Series IntroThere's no show this week, instead we're announcing the upcoming series of shows we're going to be doing over the next few weeks that are focusing on building the foundations of your real estate career. Whether you're new to the industry, or looking to take your business to the next level, you'll want to make sure to tune in. We've got great guests and shows lined up, so we'll see you next week!
2016-07-2200 minSpotlight PodcastSpotlight Podcast - Episode 13 - Living the Dream of the Paperless OfficeThis week’s show Eryn and Linas discuss the ongoing drive in the real estate industry towards creating a ‘paperless’ office. Fax machines, filing cabinets, stacks and stacks of paper… These are all quickly being replaced by emails, PDFs, scanners and online storage. Technology is enabling us to allow for quicker and more efficient workflows, easier and more universal access to documents… essentially making our lives easier and more efficient.
The only problem is that policies of local real estate boards, provincial and national real estate associations are taking time to catch up to the technology to make a truly ‘paperless’ o...
2016-07-1530 minSpotlight PodcastSpotlight Podcast - Episode 12 - Talking Canada Conference With ChiyokoCENTURY 21® Canada Conference in Vancouver, celebrating the 40th anniversary of CENTURY 21 Canada™ is just around the corner. Who better to talk about it than our guest this week... Chiyoko Kakino, the Vice President of Marketing for CENTURY 21 Canada. We talk to Chiyoko about the exciting content you can expect in Vancouver in October, including the compelling reasons why all of the members of the CENTURY 21 family should attend.
Eryn provides insight on his past experience from an agent and manager's perspective, and we all talk about our excitement and anticipation of this milestone event.
For more information about the conference and...
2016-07-0626 minSpotlight PodcastSpotlight Podcast - Episode 11 - Hugging It Out With Joanne EvansHow important is it to have a healthy and welcoming office environment? This week we talk office culture with Joanne Evans, one of the most widely respected and loved brokers in the CENTURY 21 family. We go over the strategies that Joanne employs at her brokerage (CENTURY 21 Millennium Inc) and that Eryn uses at his brokerage (CENTURY 21 Heritage Group Ltd.) to promote a healthy working environment and keep their agents happy and feel like part of their brokerage's family. Find out why their brokerages are seen as two of the most agent friendly in the industry.
APP OF THE WEEK
Many...
2016-06-2922 minSpotlight PodcastSpotlight Podcast Returns Week of June 27thEryn and Linas are taking a couple of weeks off from doing the show. The Spotlight Podcast will return the week of June 27th.
2016-06-1600 minSpotlight PodcastSpotlight Podcast - Episode 10 - To Conform Or Not To Conform?To conform, or not to conform? That is the question facing many home owners when determining whether or not they should bother with registering their basement apartment with the municipality. As an agent, what advice should you give? What are the legal, safety and monetary concerns involved. In our tenth episode, Eryn and Linas discuss this common situation.
The competition tribunal is at it again. Linas and Eryn discuss the recent news breaking in the saga between TREB and the competition tribunal regarding what historical sales data should be visible to the public online.
APP OF THE WEEK
Waze is...
2016-06-0928 minSpotlight PodcastSpotlight Podcast - Episode 9 - Growing Your Business With FacebookIn our ninth episode, Linas and Eryn discuss Facebook, the largest social media network in the world. Most of you use Facebook, but have you leveraged the platform to help generate business? We discuss Facebook advertising as a strategy to generate leads in a targeted and easy way.
APP OF THE WEEK
Fiverr.com is a great website if you need graphic design, content creation, audio transcriptions, video editing and more. Fiverr easily connects you with professionals that can help you with those one-off quick jobs that you may not have the time or expertise to pull of.
http://www...
2016-06-0124 minSpotlight PodcastSpotlight Podcast - Episode 8 - Capturing Leads With GoogleIn our eighth episode of the Spotlight Podcast, Eryn and Linas examine the importance of strategically using Google to grow your business as a real estate agent. We discuss how to effectively use pay-per-click advertising to maximize your leads conversion, how to optimize your online efforts to get your web pages performing better in organic Google search, and we shed a light on the under-utilized, yet very powerful Google remarketing advertising that is becoming more increasingly popular on the web.
APP OF THE WEEK
Property Evaluator is a great app available on both iOS and for your Mac that is...
2016-05-2547 minSpotlight PodcastSpotlight Podcast - Episode 7 - Staying Scrupulous With SueIn our seventh episode, we are joined by special guest Sue Heddle, sales representative with CENTURY 21 Miller in Oakville, Ontario. We start the show by discussing the common pitfalls regarding negotiating a lease, specifically how the ‘Offer to Lease’ agreement may or may not be as binding as you would expect.
In the bullish real estate markets in Toronto and Vancouver, home buyers are continuously pressured to present offers without any conditions in order to secure the purchase of the home. This disturbing trend places increased risk on the purchaser as well as the agent… In the main segment of our sh...
2016-05-1837 minSpotlight PodcastSpotlight Podcast - Episode 6 - Trouble Brewing?In our most recent episode, we invite our special guest Bryn Jones of Centum Mortgage Professionals to discuss with us a recent article published by Maclean's magazine that investigates the impact of foreign investment on the Canadian real estate marketplace.
Is the mass influx of foreign investment responsible for the rapid home price increases we're seeing in Toronto and Vancouver? Are we on the verge of an inevitable major market correction? Is foreign investment in Canadian real estate propping up our economy? Watch the show and find out our thoughts on these issues.
Link to Maclean's Article - http://www...
2016-05-1334 minSpotlight PodcastSpotlight Podcast - Episode 5 - Where to start?In the main segment our fifth episode we talk about getting started in the real estate industry. Setting up your sphere of influence, effective prospecting, and using CENTURY 21 Canada's Client Connect system to effectively cultivate your client base.
We also discuss the recent ruling by the competition bureau regarding TREB's restricted MLS policies and CENTURY 21 Canada's Future Leaders Network.
Our app of the week is one that is integral for the productivity of the modern agent. "Dropbox" is online storage solution that can be used to store all of your important documents in a decentralized, always accessible manner.
Links to...
2016-05-0436 minSpotlight PodcastSpotlight Podcast - Episode 4 - DANGER aheadIn our fourth episode we discuss the recently released CREA DANGER report, which highlights the potential threats to the real estate industry's salespeople, brokers, boards, associations and MLS systems.
APP OF THE WEEK
Our app of the week is "Open Home Pro" (openhomepro.com). A fantastic CRM tablet app for open houses. Check out their app for iOS and Android.
2016-04-2856 minSpotlight PodcastSpotlight Podcast - Episode 3 - Debunking Misleading Real Estate PublicationsIn the third episode of the Spotlight Podcast:
NEWS
In our news segment, we discuss CREA's recently released real estate market numbers for March which highlights the seemingly never-ending increase in home value across most of Canada. Is there any end to the unsustainably rapid increase in the cost of homes across the country?
REP MAGAZINE
In our main segment this week, we discuss the misleading nature of statistics in REP Magazine. How do they get their numbers for their 'Top 100 Agent' lists? You may be surprised to find out that sales numbers provided to the magazine are not audited...
2016-04-2131 minSpotlight PodcastSpotlight Podcast - Episode 2 - Home Inspection RegulationIn our second podcast episode, Linas and Eryn welcome our special guest Ritchie Bisnauth, an experienced certified Home Inspector. We discuss how there has been a big push nationwide to start regulating and licensing the home inspection industry.
In all provinces and territories in Canada (with the exception of Alberta and BC), the requirements to practice home inspection is virtually non-existent. This has led to many high profile cases in the media of sub-standard home inspectors costing home owners thousands of dollars in unexpected home repair.
We talk to Ritchie about his experience in the industry, including the steps that...
2016-04-1338 minSpotlight PodcastSpotlight Podcast - Episode 1 - Why CENTURY 21®?In our inaugural podcast episode, Linas and Eryn discuss the benefits of being a CENTURY 21® real estate agent in Canada, examining some of the key systems that are available through their Online Office system.
They also touch on web presence as a real estate agent, including social media, Facebook advertising and more.
2016-04-0636 min