Shows
The HootBoard Visitor Information and Destination Marketing PodcastContent Creation Strategies, In-Destination Marketing Insights, and Taking your Blog/Website to the Next Level with Brianna Francis VP of Marketing Communications at York CountyBrianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We discussed the importance of in-destination marketing and how it can drive a great user experience.
0:00 - Intro
1:07 - Brianna takes us through her career path and how she came to be the VP of Marketing Communications.
2:38 - We start talking about DMO Content Creation process, and Brianna gives us insights for presenting the cont...
2021-08-1829 minThe HootBoard Visitor Information and Destination Marketing PodcastNew Destination Marketing Trends, Great DMO marketing strategies, and How to Enhance a Destination's Brand Using Touchpoints - Adam Stoker InterviewThis episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We also got into his book, "Touchpoints: A Destination Marketer's Guide To Brand Evaluation And Enhancement," and broke down some of its main points. We also talked about some of our experiences with the destinations we have personally visited. It was a very informative discussion, and we walked away with some great action items.
0:00 - Intro and getting to know Adam’s career journey, and his...
2021-07-0852 minThe HootBoard Visitor Information and Destination Marketing PodcasteXplore Lawrence Kansas Director Andrea Johnson Shares Career Experience, Website Content Marketing, and Big Event StrategiesAndrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas. You'll get to see a very non-biased look at how much Lawrence Kansas is loved. Andrea shared great information about education, content and website marketing, big event marketing in a university town, and other useful insights in the destination marketing industry. Enjoy!
0.00 - Intro
1:26 - We get to know Andrea Johnson who is the Director of...
2021-06-181h 06The HootBoard Visitor Information and Destination Marketing PodcastHow to get the most out of your working relationship with your statewide tourism bureau | DMO Podcast with Tourism Director Travis NapperTravis Napper joins the HootBoard Visitor Information and Destination Marketing Podcast. We discuss a very interesting historical event called The Sultana, and it happened on the Mississippi River. We covered the career path that Travis has been through thus far. We also learn about his strategy on generating traffic and enhancing the image of Arkansas, which is done by doing the work of four areas within the Tourism Division: sales, research and development, communications and welcome centers. Enjoy!
0:00 - Intro
3:30 - Sultana vs Titanic Historical Events. Did you know that Arkansas was the l...
2021-05-201h 06The HootBoard Visitor Information and Destination Marketing PodcastPodcast Interview: Gui from Orlando North Florida. We Cover Many Topics Including: the importance of getting buy-in at all levels, local sports complexes, and KPIsGui from Visit Orlando North joined the HootBoard Visitor Information and Destination Marketing podcast to share his experience, journey, and insights as a Tourism Director. We covered a lot of ground about the state of destination marketing in Florida, and had a lot of fun talking with Gui.
0:00 Intro
1:30 - Give us a visual of Seminole County, how is it positioned, what is the marketing landscape, and what are your competing destinations that you must contend with?
5:37 - Orlando has many attractions, and we were curious about how North Orlando separates itself from the popu...
2021-05-061h 12The HootBoard Visitor Information and Destination Marketing PodcastCommon Visitor Information Issues, Processes and Strategies, and the Personality Traits for a Career in Visitor InformationMonica Armstrong the Director of Visitor Services at Visit Knoxville, in Tennessee, joins us on the HootBoard Visitor Information and Destination Marketing Podcast.
0:00 - Intro
2:00 - Monica educates us on the types of personality traits that one might need in order to perform at a job like hers. We learn about the type of responsibilities that are included in a role like hers, and what employers need to look out for when hiring for this position.
3:30 - Monica talks about the importance of understanding their visitors, and how getting to know the visitors can help drive a...
2021-04-2232 minThe HootBoard Visitor Information and Destination Marketing PodcastBreaking Down a Destination Marketing Blog Post, Expanding on its Tips and Ideas, and Discussing Anchor Spots vs. Hidden GemsSatya and Bryan spend some time breaking down a blog post from their Destination Marketing portfolio and expand on its ideas. We talk about some of the ways DMOs can engage its audiences, the importance of curated lists that highlight businesses, and much more.
0:00 - Intro
03:11 - Bryan and Satya expand on what do visitors want to know when they are visiting an area, diving into what is important to them from an information stand point.
9:38 - The Importance of presenting the best businesses that represent your area, and taking a look at cr...
2021-04-1627 minThe HootBoard Visitor Information and Destination Marketing PodcastDesigning Unique Experiences that Become the Foundation of Marketing for a Destination - Interview with Elaine Schroth, CEO and President at Visit Concord CA .Elaine Schroth, CEO & President at Visit Concord, sits down with the HootBoard Visitor Information and Destination Marketing Podcast to discuss about creating a campaign around the Taco Trail, and how it became a popular choice to promote the destination.
Elaine offers advice to the younger generation, or any individual who is looking to get into the destination marketing industry. She provided some great advice about what it takes, the kind of work that needs to be done, and other great information for anyone interested in pursuing this type of career. We also got into the philosophy, strategy, a...
2021-04-0746 minThe HootBoard Visitor Information and Destination Marketing PodcastWebsite Breakdown: Visit Austin, Visit Kansas City, and Travel Portland. Analyzing the Page Design and SEO Keyword Rankings of Popular Destination WebsitesBryan and Satya breakdown 3 DMO websites: Visit Austin, Visit KC, and Travel Portland. They take a close look at the design of the page from a marketing perspective. Bryan offers some insights on the SEO value of the websites, and Satya speaks more on the visual experience.
Video - https://www.youtube.com/watch?v=2kruGuQC5Hg
This is a great long-form episode for anyone who works in the SEO, web design, or website marketing industry. Feel free to comment or send feedback about anything we may have missed.
2021-03-041h 08The HootBoard Visitor Information and Destination Marketing PodcastThe importance of timing in marketing our destination during this pandemic with Todd Garofano Executive Director at Discover SchenectadyExecutive Director at Discover Schenectady, Todd Garofano joined the HootBoard Visitor Information and Destination Marketing podcast to discuss some challenges, the importance of timing in marketing, future funding sources for DMOs, and a little bit of his professional journey.
2021-02-2637 minThe HootBoard Visitor Information and Destination Marketing PodcastThe challenges and opportunities in marketing work-focused destinations with Mary Rains, Marketing Communications Specialist at Discover Odessa TexasMary Rains joined the HootBoard Visitor Information and Destination Marketing podcast to share her experience at the Odessa Texas DMO. Each area has its own sets of needs and challenges and Odessa Texas is no different!
Mary has some nice words to say about our interactive touch screen kiosks, and expanded on how it helps the area.
Odessa Texas is primarily a worker destination, so we discussed tips and tricks on engaging that audience, understanding their needs, and Mary shared her knowledge of the Odessa Texas area. It was a great interview, and we definitely co...
2021-02-0918 minThe HootBoard Visitor Information and Destination Marketing PodcastEpisode 1 - Introduction to Bryan and SatyaMeet Bryan and Satya in the launch episode of the HootBoard Visitor Information and Destination Marketing Podcast. We will cover who we are, why we're starting the podcast, what our experience is, and a few more pieces of information about what to expect, and what we've learned so far in the destination marketing space.
2021-02-0324 min