Shows
Great Practice. Great Life. by AtticusYou Can Change the World (or at Least Your Life) Through Podcasting with Danny OzmentPicture this - you're a lawyer, seasoned in your craft, and you stumble upon a platform that not only showcases your expertise but also builds trust and relationships with potential clients. Tempting, isn't it? Well, that platform could be a podcast! On this episode of Great Practice, Great Life, join us as Steve chats with Danny Ozment from Emerald City Productions, who gives us the lowdown on why lawyers and other professionals alike should seriously consider launching their own podcast. We delve into the stories of lawyers who have already taken the plunge - like...2023-10-3053 min
Thinking Big: Mindset, Habits, and HacksThe Power of Podcasting: Growing Your Influence with Danny OzmentToday we are Talking with Danny Ozment about how you can use podcasting or even podcast guesting to grow your tribe and influence. If you have ever wondered how to start or utilize a podcast or guesting, you will want to catch this episode. Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they...2023-03-1343 minThinking Big: Mindset, Habits, and HacksThe Power of Podcasting: Growing Your Influence with Danny OzmentToday we are Talking with Danny Ozment about how you can use podcasting or even podcast guesting to grow your tribe and influence. If you have ever wondered how to start or utilize a podcast or guesting, you will want to catch this episode. Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they...2023-03-1343 min
Profit with Law: Profitable Law Firm GrowthHow to Start Podcasting for Your Law Firm with Danny Ozment - 368Send us a textShownotes can be found at https://www.profitwithlaw.com/368.Most, if not all, businesses are on the internet. By now, almost everyone relevant has a digital presence, whether through social media, Google My Business, or their own website. The digital market is saturated — but there's an edge you can hone: start a podcast.In this episode, Danny Ozment, a podcast consultant, shares with Moshe Amsel why podcasts can create trust and authority much faster than blog posts an...2023-03-0253 min
Getting To YES020: Why You Should Start A Podcast With Danny Ozment“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions.
In this episode we discuss the reasons why you should consider starting your own podcast.
A podcast is a fantastic way for people to build connections and trust with their target market. By starting a podcast and posting consistently, your listeners will build a relationship with you and begin to see you as an authority in your specific area. As your...2023-02-0730 min
Professional Services Growth and Marketing167: 2023 State of Podcast Guesting Report with Tom SchwabTom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over fifty thousand interviews since 2015. Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How to grow your business with a targeted interview strategy has been called the bible of podcast...2023-02-0136 minProfessional Services Growth and MarketingRedCircle founder Mike KadinMike is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field. To advance the audio advertising market for independent creators, Mike combines his technical training and experience in the podcasting sector. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana...2023-01-2524 min
Grow Your Video Business311. Why You Should Consider Creating a Podcast to Market Your Business with Danny OzmentPodcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists. A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be...2022-12-1254 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveDanny Ozment | Podcasting to Attract Ideal ClientsIn this episode of the Wealthy Woman Lawyer® podcast, I welcome Danny Ozment, Owner of Emerald City Productions and Business Strategist and Podcast Consultant for busy entrepreneurs and professionals who want to start a podcast for their business. Have you ever thought of starting a podcast? If you want to build brand loyalty and make your marketing efforts more effective, you might want to consider starting one! It could be the key to growing your law firm to where you dream of it being. As podcasts become exponentially more popular, podcasting has become one of the most ef...2022-11-0451 minProfessional Services Growth and MarketingHow to get booked on podcasts part 2Here's part 2 of how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this episode we'll cover developing your pitch and press kit, finding podcasts to pitch, and then being a successful guest. https://thepodwizegroup.com/ *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https...2022-11-0214 minProfessional Services Growth and MarketingHow to get booked on podcasts part 1Over the next 2 episodes I'm going to teach you how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this first episode we'll cover why you should appear as a guest on podcasts and the first 2 steps in pitching other podcasts... having a goal and figuring out who is the ideal audience you want to reach. https://thepodwizegroup.com/ *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny972022-10-2607 minProfessional Services Growth and MarketingPrivate Podcasts with Nora Sudduth of Hello AudioNora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she’s consulted on thousands of campaigns to help businesses have authentic and compelling conversations with their clients. https://helloaudio.fm/ *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grs...2022-10-1924 minProfessional Services Growth and MarketingPremium Content and Membership SitesTaking time to create premium content can offer you an opportunity to monetize your podcast by providing content to a smaller part of your audience that they can’t get on your regular podcast. Apple Premium - https://podcasters.apple.com/support/892-apple-podcasters-program-overview HelloAudio - https://helloaudio.fm/ Glow - https://glow.fm Memberful - https://memberful.com Patreon - https://patreon.com *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free...2022-10-1210 minProfessional Services Growth and MarketingThe State of Podcasting in 2023Want to hear my thoughts on podcasting in 2023? This episode provides them. I share interesting info about how many active podcasts there are, how to make your podcast better and grow an audience in 2023, how to monetize, and why podcasts are still the best form of content marketing to pursue. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www...2022-10-0521 min
You Are The BrandWhat to Expect in Podcasting in 2023 with Danny OzmentJoin personal brand strategist Mike Kim, as he interviews Danny Ozment, of Emerald City Pro. Danny has helped innumerable people create, produce, and monetize podcasts. In this episode, Danny will share his amazing wisdom and insights about: Why consistency and convenience are the two principal keys to a successful podcast. Why podcasts offer the biggest “bang for the buck”. How to keep current followers AND add new ones. Why it’s more important to be an engaging host than to interview interesting people. How to better listen to and engage your audience. Which podcast statistics are most i...2022-10-0443 minProfessional Services Growth and MarketingBatch Recording Your Podcast EpisodesBatch Recording allows busy podcasters to get so much done and release episodes every week. Just like a factory, you produce multiple episodes in one recording session. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing...2022-09-2808 minProfessional Services Growth and MarketingThe Truth About Monetizing Through Advertising and SponsorshipsFinding advertisers for your podcast can be difficult for smaller podcasts but is a viable option for all podcasts if you use the right strategy. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast...2022-09-2107 minProfessional Services Growth and MarketingFiller Words and What To Do With Them When EditingUmm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more. Resources: https://psycnet.apa.org/record/2022-82550-001 https://www.researchgate.net/publication/275005568_Um_Who_Like_Says_You_Know_Filler_Word_Use_as_a_Function_of_Age_Gender_and_Personality https://www.forbes.com/sites/womensmedia/2017/01/03/gal-interrupted-why-men-interrupt-women-and-how-to-avert-this-in-the-workplace/?sh=6fe09bcb17c32022-09-1412 minProfessional Services Growth and MarketingPodcast Editing Techniques and PhilosophiesHow much editing is too much editing? That's what I'm discussing today. Join me as I share some steps you can take to make better edits in your podcast episodes. Resources: https://blog.pacific-content.com/editing-um-dialogue-28725d12ef29 *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me...2022-09-0709 minProfessional Services Growth and MarketingWhy Your Podcast Cover Design MattersEven though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcast brand. You want your cover art to appeal to them and invite them in to see what your podcast is all about. F...2022-08-3112 minProfessional Services Growth and MarketingAuthenticity in Podcasting is ImportantAuthenticity is key in podcasting. In this episode I cover why you should tell your story and share your real life; the good, bad and the ugly, the importance of interaction with your listeners, and how engagement from your audience is an important indicator of the quality of your content. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.s...2022-08-2406 minProfessional Services Growth and MarketingBetter vocal health for podcastersYou just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episode you will learn: 1. Several quick fix remedies or cures for a scratchy throat or a lost voice 2. Long term vocal health strategies...2022-08-1714 minProfessional Services Growth and MarketingBoost Your CreativityHow many of you are sitting here right now, and you don’t have a topic for your next blog post or podcast episode, or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have no idea what it is going to be? Man, that feeling sucks doesn’t it? I hate it when I’m staring down at my fingers floating over the keyboard, trying to think of that next great line of copy for a sales page, or an important email… Have you ever heard someone...2022-08-1007 minProfessional Services Growth and MarketingProximity BlindnessProximity blindness, or the inability to see the forest for the trees, i the achilles heel of many unsuccessful podcasters or business owners. I discuss that topic today. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or...2022-08-0308 minProfessional Services Growth and Marketing3 common questions I getI take time today to answer the 3 most common questions I'm getting lately. 1. How do I monetize my podcast? 2. How do I grow my audience? 3. What equipment should I buy? *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in...2022-07-2711 minProfessional Services Growth and MarketingRepurposing your podcast episodesIn this episode I share 12 ways that you can repurpose your podcast episodes so that you can save time and money. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the...2022-07-2009 minProfessional Services Growth and MarketingPodcast Types, Formats, and MoreWith over 400,000 active podcasts available for podcast listeners and some directories claiming more than 4 million podcasts available in their apps, there is likely a podcast format or podcast genre available for any search term you can think of. Let's explore some of the show types and formats and how they can affect your business. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Qu...2022-07-1308 minProfessional Services Growth and MarketingPodcast Interview Skills 101Interviews are the most popular podcast episode format but most podcasters have never had training in how to prepare for and perform interviews. If you need a quick Interviews 101 course, take a listen to this episode. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** ...2022-07-0611 minProfessional Services Growth and Marketing147: Digital Product Training with Monica FroeseToday I welcome back Monica Froese to help us learn how to choose the right digital product for our businesses. Website: https://monicafroese.com/danny Podcast: Empowered Business Podcast™ https://monicafroese.com/podcast Social links: https://instagram.com/monica.froese *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozmen...2022-06-2941 minProfessional Services Growth and MarketingRecent news and updatesIn this episode I bring you up to speed on some of the latest developments in the podcasting world. This includes Apple Follower metrics and rankings, why you should go for a more focused audience, Edison Research's Infinite Dial 2022, crowded podcast categories, understanding rankings, and why your audiograms aren't working. Apple Follower Metrics - https://podcasters.apple.com/3142-march-2022-creator-updates Apple Chart Rankings - https://podcasters.apple.com/support/3146-apple-podcasts-charts Infinite dial 2022 - https://tomwebster.media/what-to-do-when-the-line-stops-going-up/ https://www.edisonresearch.com/the-infinite-dial-2022/ Crowded Categories - ht...2022-06-2213 minProfessional Services Growth and MarketingREPLAY - How to add value for your podcast listenerToday I take a peek behind the curtain at Emerald City Productions to show you why we provide certain services in our production packages that allow our clients to repurpose their podcast episodes into several different pieces of content. https://emeraldcitypro.com/services *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or em...2022-06-1518 minProfessional Services Growth and MarketingREPLAY - These should be your first 5 episodesNo matter when podcast listeners discover your show, they will most likely go back to episode #1 and start listening from the beginning after enjoying one of your current episodes. It's extremely important to plan out your first 5 episodes so that your listeners know your story, know why you are podcasting, and immediately get value from listening. In this episode, I lay out the first 5 episodes that all podcasters should have when they start their podcast. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first m...2022-06-0810 minProfessional Services Growth and MarketingREPLAY - The 7 Biggest Mistakes Podcasters Make When Starting Out and How to Avoid ThemYou might be surprised to learn that I see several mistakes that are quite common for many first-time podcasters. While it’s a good thing to learn from your mistakes, it’s just as effective (and so much easier) to learn from the mistakes of those who walked the same road before you. Producing a professional podcast that people will want to listen to is difficult, but there’s no reason for you to go through so much trial-and-error. Trial-and-error is the downfall of many entrepreneurs who think that simply trying everything out will eventually lead them to succ...2022-06-0156 minProfessional Services Growth and MarketingREPLAY - Best Practices for Backing Up Your Podcast EpisodesAre you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms Resources: External Hard Drives - https://amzn.to/339ttfH or https://amzn.to/2r9PRrM Super Duper Cloning Software - https://www.shirt-pocket.com/SuperDuper/SuperDuperDescription.html BackBlaze Cloud back up - https://www.back...2022-05-2507 minProfessional Services Growth and MarketingThe Easily Distracted Podcaster - Strategies To stay on Track with Amber HawleyAmber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of every thing she does. In this episode: Why is it harder for entrepreneurs with ADHD to prioritize...2022-05-1838 minProfessional Services Growth and MarketingHow To Get Paid, Get Profitable, and Keep More of the Money You Earn with Jessica Mae StaffordDo you want your business to get profitable and keep more of the money you make? Who doesn't! Well my CFO Jessica Mae Stafford from The Bottom Line CPA is here today to help us with all of the above. In this episode: Biggest mistakes online businesses make? How do you make sure people pay you on time? What is profit and how should we treat it? Taxes and the IRS. What are most businesses missing? Resources: https://www.thebottomlinecpa.com/ *** ...2022-05-1129 minProfessional Services Growth and MarketingMore Tips I've Been SharingBringing you up to date on some of the latest tips I've been sharing. Topics include... Podcast Pitching How to Make Your Podcast a Hit Libsyn updates How to Access Client-Side Advanced Stats Podcast Hall of Fame How to Get Promoted on Apple Podcasts Resource URLs: pitching: https://paulollinger.medium.com/dear-podcast-publicist-c574dc197c13 hits: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years Libsyn5 walkthrough: https://www.loom.com/share/d42944e229be4df99b65f78323425065 Client-side stats walkthrough: https://www.loom.com/share...2022-05-0411 minProfessional Services Growth and MarketingRecording, Editing, Mixing, and Mastering PodcastsIn this episode, I walk you through the steps in the podcast production process, show you how we handle these steps at Emerald City Productions, and answer listener questions related to all these production steps. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com...2022-04-2722 minProfessional Services Growth and MarketingTips I've Been Sharing RecentlyIf you aren't on my email list, you may have missed some of these tips I've been sharing over the last 6 months weekly with my email list. If you are interested in joining, head to https://dannyozment.com/roadmap now. Resources mentioned today: Instagram Link Stickers - https://www.theverge.com/2021/10/27/22748303/instagram-link-stickers-stories-everyone-rolling-out-test Amazon Podcaster Tools - https://podcasters.amazon.com/promotional-tools Rephonic 3D Audience Graph - https://rephonic.com/graph Glow - https://www.glow.fm/ Memberful - https://memberful.com/2022-04-2011 minProfessional Services Growth and MarketingPodcasting Lawyers Part 2 with Sheila Wilkinson host of What Would Sheila Say?Sheila M. Wilkinson partners with LGBTQI2S+ entrepreneurs and their allies to help them create, run, protect, and scale their businesses with clarity, confidence, and courage. She also recently launched her podcast "What Would Sheila Say?" with our help. - My Presskit at https://sheilawilkinson.com/presskit - To get the Private Bonus Podcast Episode - "How to get rid of the clients you hate and start saying yes to the clients you want" (sign up for email list, I do not spam, and do not market a bunch of crap all the time) at https://whatwouldsheilasay.com/p/e...2022-04-1330 minProfessional Services Growth and MarketingPodcast Branding, Content Planning, and Pre-Production During Launch PhaseWhere should you put your focus when you decide to start a podcast? In this episode, I lay out the steps we take when helping a client plan their podcast, researching their stakeholders and current content to develop a podcast brand, and inform the content planning for their show. I also take some time to answer several questions I've gotten recently. What is a segment? What makes a good host? A good guest? And how does planning help your interview go smoothly? Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/g...2022-04-0609 minProfessional Services Growth and MarketingContent Marketing Strategy with Abby HermanIn this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest mistakes most business owners make when it comes to marketing strategy. Abby has a 5-day audience challenge that I'm going to do so please check it out and do it with me. Challenge - https://thecontentexperiment.com/s...2022-03-3038 minProfessional Services Growth and MarketingI'm switching to DescriptAfter 8 years of recommending Pro Tools for podcast editing, I am now officially switching my recommendation to Descript. While I'll still use Pro Tools from time to time, Descript is simply just a better tool for most podcasters at this point. Especially those of you who are just learning to podcast now. Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny...2022-03-2305 minProfessional Services Growth and MarketingPodcasting Lawyers Part 1 with Elizabeth Larrick host of Trial Lawyer PrepElizabeth Larrick is a trial lawyer in Austin, TX who's also one of the more sought-after consultants for trial lawyers. Her specialty is helping trial lawyers use focus groups to understand the people who are on juries. She recently started her podcast Trial Lawyer Prep with our help and we have a wide-ranging discussion about all the things. Elizabeth Larrick: https://larricklawfirm.com/ *** Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 *** Roadmap: https://dannyozment.com/road...2022-03-1625 minProfessional Services Growth and MarketingWhat is Podcasting 2.0?Have you heard about Podcasting 2.0? In this episode, I give you a basic rundown of what Podcasting 2.0 is and what you need to know about it. Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a commun...2022-03-0912 minProfessional Services Growth and MarketingProject management tools and eCRMs we useI run a medium-sized podcast launch and production agency AND a personal brand and there are a lot of details involved. How do my team and I keep track of it all? We use Asana for project management and Brand You Funnels as our eCRM (customer management, email, websites, courses, automation, and sales funnels). In this episode, I'm describing our systems in detail so you can hear how everything works. Our tools... Asana - https://asana.com/ Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97...2022-03-0217 minProfessional Services Growth and MarketingPodcast Launch Services SEO studyThis week, I'm sharing some of the SEO work we are doing on our podcast launch services page. You'll learn what we are doing in terms of SEO and also what we do as an agency. *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8...2022-02-2316 minProfessional Services Growth and MarketingBrand Strategy, Website Redo, and SEO with Robby FowlerWe are rebuilding our website at Emerald City Productions and I want to share that process with you. Today, I'm having a conversation with the person leading that project, Robby Fowler. We discuss why we are rebuilding the site, some of the brand strategy issues he saw on the current site, what we want the new site to accomplish, and all of the fun SEO tactics he is helping me implement. Robby Fowler - https://robbyf.com/ *** Podcast Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies o...2022-02-1644 minProfessional Services Growth and MarketingPodcast Gear and Software RoundupIt's been a while so I am updating you on my current recommended gear and software recommendations for most podcasters. I also take time to explain why I recommend each item on this list. https://dannyozment.com/resources Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full acc...2022-02-0915 minProfessional Services Growth and MarketingSound Quality MattersMy goal is to spread the word about the amazing things podcasts can do for your business, brand or mission. In order to share your message and share it well, the sound quality of your podcast matters. Over the course of this episode I'm going to answer the questions, “Why does sound quality matter?” and "How do I get high sound quality in my podcast?" In this episode, you’ll hear: What sound quality of a podcast is, exactly How detailed edits and clarification edits will help your interview-based or business-based podcast The...2022-02-0221 minProfessional Services Growth and MarketingHow to build and grow a strong email listWhat can you do to build and grow an email list that will help you grow your business and your podcast? In this episode, I share the email list best practices, tools, and tips for growth. Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module pod...2022-01-2611 min
For the Love of PodcastHow To Build Brand Loyalty As A Podcaster With Danny OzmentHaving an audience that keeps coming back for your show is crucial but many podcasters don’t even pay attention to the consistency of their branding. Therefore, it became Danny’s mission to help produce podcasts that build brand loyalty so podcasters can build trust with their audience and turn them into loyal customers.In this episode, Billy talks to Danny Ozment, a brilliant recording engineer who found his love for podcasts and became a Podcast Strategist. Danny shares his story on how he got into the podcasting space, why his experience with different musi...2022-01-2651 minProfessional Services Growth and MarketingHow to use social media to promote your podcastWhat can you do with calls to action and social media to promote the growth of your podcast? In this episode, I share the CTA that grew a clients' audience from 100s each week to 100,000s each week, and some social media best practices, tools, and tips for podcast growth. Roadmap: https://dannyozment.com/roadmap Social Templates: https://dannyozment.com/socialtemplates Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the su...2022-01-1912 minProfessional Services Growth and MarketingHow to create your employer brandDo you have an employer brand? You should. Laura Tolhoek created Essential HR, a female-led team of HR professionals who are driven to work with small businesses by helping sort through the details and providing solutions. They wanted to provide support to small businesses that didn't necessarily need a full-time HR person on the payroll but still needed an experienced person to help navigate those situations that could cause risk and stress within their operations. In this episode, I ask... What is an ‘Employer Brand’ and why is it important for small businesses? How does your compan...2021-10-2726 minProfessional Services Growth and Marketing300k active podcasts and Apple Podcasts changesActive podcast numbers are way down but listener numbers keep going up. Why you should double down on podcasting right now and the recent changes to Apple Podcasts that greatly affect how new listeners find you. *** Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls Access to me a...2021-09-0115 minProfessional Services Growth and MarketingRelationship Selling with Nikki Rausch CEO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy. Her podcast, Sales Maven, can be found on your favorite podcast platform. Nikki's eBook - h...2021-08-2544 minProfessional Services Growth and MarketingHow to Improve Your InterviewsYou've booked the interview, now what? Today I go through how to improve your interviews before they happen, during them, and after they are done. Consider joining my new membership site for $27/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applied to their account on top of their 14-day free trial. Head to https://www.sanebox.com/danny *** TextExpander (affiliate) - https://dannyozment.com/textexpander 2021-08-1815 minProfessional Services Growth and MarketingMy trip to Nashville for Podcast Movement 2021In this episode, I share my experiences from my trip to Nashville last week for Podcast Movement 2021. Mike Kim - https://mikekim.com Molly Grisham - https://www.mollygrisham.com/ Dr. Eugene Choi - https://destinyhacks.co/ Consider joining my new membership site for $27/month. Go to https://dannyozment.com/pod *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applied to their account on top of their 14-day free trial. Head to https://www.sanebox.com/danny 2021-08-1122 minProfessional Services Growth and MarketingThe journey, mistakes, successes, and what's nextOver the last few years, I've released 100 episodes. Today I look at that journey and go through my mistakes and successes and take a chance to talk about some of the new things that I'm working on now. *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applied to their account on top of their 14-day free trial. Head to https://www.sanebox.com/danny ...2021-08-0617 minProfessional Services Growth and MarketingBuilding Your Personal Brand as a Real Estate Agent with Alex YuToday I speak with Alex Yu. Alex leads a successful team of real estate professionals in Orange County California. We talk about how he uses content to build his personal brand and connect with his community. Alex builds trust and changes lives for good through his content. Pay attention to the examples he gives. Alex Yu Team on Facebook - https://www.facebook.com/alexyuteam/ Instagram - https://www.instagram.com/costamesaagent/ *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap ...2021-07-2824 minProfessional Services Growth and MarketingHow Realtors and Mortgage Professionals Can Use Podcasting with Jen Du PlessisJen Du Plessis, America’s Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients). She's been helping agents and lenders through her podcast for 6 years now and has learned a lot of lessons. Jen Du Plessis - https://www.jenduplessis.com/ *** Ready to start a podca...2021-07-2122 minProfessional Services Growth and MarketingYou Are The Brand with Mike KimBig treat this week! I have Mike Kim, Amazon Best Selling Author and Brand Strategist on the show. We talk about some essential topics for personal brands to know, cover a bunch of the biggest mistakes podcasters make, and discuss Mike's podcast journey over almost 300 episodes. Get Mike's book - https://youarethebrandbook.com/ *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applied to their account o...2021-07-1459 minProfessional Services Growth and MarketingHow to grow your business through networking, partnership, and collaborationYou've likely heard the saying "It's not about what you know, it's about who you know." In my 10+ years in business, I can confirm that this saying is very true. But not in a "My uncle Tony knows a guy" type of way. This week I talk about growing your business through networking, partnership, and collaboration. *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applied to their a...2021-07-0710 min
Pitched: Real Stories of Pitching Bold IdeasPodcast Swaps, Pitching, & Producing with Danny OzmentToday’s episode is a different type of interview than I normally share. After a recent podcast appearance of my own, I was approached by Danny Ozment, the host of ‘So You Want to Podcast?’, about appearing as a guest on his show. But rather than just a straight-up interview, he suggested we do a podcast swap. So, instead of recording an interview for each of our shows separately, we recorded one conversation that we both could use for each of our shows. I thought that was a really interesting idea, so that’s what you’re hearing no...2021-06-2258 min
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and EntrepreneursDanny Ozment: Secrets Behind Producing, Monetizing, and Marketing Top PodcastsLauren welcomes Danny Ozment to the show. Danny is the founder of Emerald City Productions in Florida, which is a podcast production company that has produced many of the top business podcasts in the world. To Sign Up for More Info on Lauren and Danny's Upcoming Collaboration: https://lauren-davis-creative.ck.page/f5ffd78e5c He built a lucrative and successful personal brand on the platform of podcast production. Danny and Lauren have known each other a few years, so she’s been able to see Danny’s business from a...2021-05-1449 minYou Are The BrandHow To Start, Run, and Grow A World-Changing Podcast with Danny OzmentDanny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one better to teach you how than Danny. In this...2021-01-2035 minProfessional Services Growth and MarketingBest Practices for Backing Up Your Podcast EpisodesAre you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms Resources: External Hard Drives - https://amzn.to/339ttfH or https://amzn.to/2r9PRrM Super Duper Cloning Software - https://www.shirt-pocket.com/SuperDuper/SuperDuperDescription.html BackBlaze Cloud back up - https://www...2020-06-1507 minProfessional Services Growth and MarketingBuilding a Community with Katie KrimitsosToday Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business. After 6 years, Katie is shutting down her podcast and I wanted to share this interview as a way to celebrate all that she's brought to her community and many others. This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build...2019-11-1332 minProfessional Services Growth and MarketingWhy Non-Profits Should Be PodcastingAre you part of a non-profit who struggles to fundraise? Are you looking for more strategies to connect with potential donors? Well, then you need to listen to this interview I did with Mary Valloni from the Fundraising Freedom podcast. In this episode you'll hear: what things non-profits are doing well what we see that's not working but is perpetuated by nonprofits how to get started podcasting when you have a small staff my definition of freedom Resources: Mary Valloni: https://www.maryvalloni.com/ Podcasting resources: https://dannyozment.com/resou...2019-11-0637 min
The Bill Perry ShowWhy Leaders and HR Teams Should Consider Podcasting Featuring Danny OzmentThis week I am pleased to have Danny Ozment of Emerald City Productions on the show. Danny is the producer of this podcast and always works hard to make me sound good! Danny and I talk about the creative potential for leaders and human resources teams to utilize the medium of podcasting to drive vision, values and policies through every level of your organization! PODCASTING IS A GREAT WAY TO COMMUNICATE INTERNALLY When it comes to internal communications within a business, podcasting is a great option for leaders to effectively communicate their messages to employees a...2019-11-0523 min
Fundraising Freedom Podcast with Mary ValloniEpisode 132 | Should You Start a Podcast with Danny OzmentToday we are talking with Danny Ozment, founder and producer at Emerald City Productions. Danny was on a path to becoming a conductor when his daughter’s birth necessitated flexibility and a major change in priorities. Danny spent the first seven years in his new business focusing on a cappella given his 20-year music career as…Continue reading Episode 132 | Should You Start a Podcast with Danny Ozment2019-11-0436 minProfessional Services Growth and MarketingInside the Sweetwater DifferenceIn this episode, I share a resource with you that I've used for over 20 years. The music store, Sweetwater. Best customer experience in the industry in terms of buying gear. Sweetwater's philosophy... "At Sweetwater, we have one single goal in mind: to make you a satisfied customer. That single focus, driven from every aspect of the company's operation, is the key to our ongoing success. If you're a satisfied customer, you'll come back to us when you have additional gear needs in the future, and you'll tell your friends about us. Then if...2019-10-3008 minProfessional Services Growth and MarketingThe 2 Things You HAVE to Get Right with Podcast Audio QualityAre you unknowingly annoying your listeners or worse yet hurting their ears? In this episode I address the 2 main issues I find with most podcasts in terms of audio quality. Loudness and De-Essing. Resources: 2 Questions Call - https://dannyozment.com/call Connect with Danny... LinkedIn - https://www.linkedin.com/in/dannyozment/ Instagram - https://www.instagram.com/dannyozment/ Work with Danny - https://emeraldcitypro.com 2019-10-2309 minProfessional Services Growth and MarketingWhy authenticity is so crucial to building a community!If you want a podcast that will bring stability to your business and create loyal customers who trust you before they buy and then can’t wait to tell the world about you, then your episode must showcase your true authentic self. It should also grab your listeners’ attention, build relationships by helping them get to know you, like you and trust you and solve their problems. If you do all of these things, then they will be more apt to share your podcast with friends, which is one of your ultimate goals. In this episode, you’ll hear:2019-10-1611 minProfessional Services Growth and MarketingPodcasters Kit 2019If you haven’t seen my emails or social posts yet this week, stop what you’re doing right now, and check out this one-time only deal. >> Podcasters Kit It’s like a Cyber Monday gift of RADICALLY changing your online exposure for less than the cost of a tank of gas (just $39)! Wondering what the heck I’m talking about? Here’s the skinny... I know these two rebel entrepreneurs, Dan R Morris & Rachel Marie Martin. Every year, they put together the ultimate A-Z resource on a topic. This year it’s podcasting. E...2019-10-0909 minProfessional Services Growth and Marketing5 ways to deal with noise when recordingAre you ever frustrated by noise when you record? Do you live in a city and deal with street noise? Kids in the house? Landscapers outside? Noisy neighbors? In this episode I share 4 ways you can immediately solve your noise issues and get better recordings. Resources: 2 Questions Call - https://dannyozment.com/call Connect with Danny... LinkedIn - https://www.linkedin.com/in/dannyozment/ Instagram - https://www.instagram.com/dannyozment/ Work with Danny - https://emeraldcitypro.com 2019-10-0213 minProfessional Services Growth and MarketingEnterprise Podcasting Strategies with Laurie RuettimannThis week on the podcast, I'm sharing an interview I did on the podcast Let's Fix Work with Laurie Ruettimann. If you are wondering what podcasting has to do with work, well, I often get asked questions about enterprise podcasting. Questions like, “How do we do this in our organization?” “How do we have a podcast where the CEO talks to the employees, but we keep it confidential?” Or, “How do we have a podcast for the marketing department to let other departments within the organization know the cool things that we're working on?” In this interview we talk about...2019-09-1833 min
Punk Rock HREnterprise Podcast Strategies with Danny OzmentLet’s Fix Work Episode 76This week on the podcast, we are going “meta” because my podcast producer Danny Ozment of Emerald City Productions is my special guest. If you are wondering what podcasting has to do with work, well, I often get asked questions about individual podcasting and enterprise podcasting. Questions like, “How do we do this in our organization?” “How do we have a podcast where the CEO talks to the employees, but we keep it confidential?” Or, “How do we have a podcast for the marketing department to let other departments within the organization know the cool th...2019-09-1636 min
Punk Rock HR076: Enterprise Podcast Strategies with Danny OzmentLet’s Fix Work Episode 76 This week on the podcast, we are going “meta” because my podcast producer Danny Ozment of Emerald City Productions is my special guest. If you are wondering what podcasting has to do with work, well, I often get asked questions about individual podcasting and enterprise podcasting. Questions like, “How do we do this in our organization?” “How do we have a podcast where the CEO talks to the employees, but we keep it confidential?” Or, “How do we have a podcast for the marketing department to let other departments within the organization know the cool th...2019-09-1633 min
Punk Rock HREnterprise Podcast Strategies with Danny OzmentLet’s Fix Work Episode 76 This week on the podcast, we are going “meta” because my podcast producer Danny Ozment of Emerald City Productions is my special guest. If you are wondering what podcasting has to do with work, well, I often get asked questions about individual podcasting and enterprise podcasting. Questions like, “How do we do this in our organization?” “How do we have a podcast where the CEO talks to the employees, but we keep it confidential?” Or, “How do we have a podcast for the marketing department to let other departments within the organization know the cool th...2019-09-1633 minProfessional Services Growth and MarketingLet's get intimate... a replay featuring podcast nudityPodcast hosts and listeners, guess what? You’ve been naked together! No seriously, you probably have! I listen to podcasts in the shower and in the bathroom in the morning while I get ready for the day ahead. I bet you do too. Did you know that the average podcast listener invests around 5-hours and seven minutes per week listening to their favorite shows? They listen at home, in their car, while they are walking, at work, or even at the gym. You, as the podcast host are in your listeners ears in so many dif...2019-08-1409 minProfessional Services Growth and MarketingIdeas for Mindful Note-taking at ConferencesUnfortunately, a lot of people spend a lot of money to attend conferences and often walk away without taking action on any of the great stuff they learned. This bums me out. I recently saw some great suggestions for note-taking at the Workhuman conference in Nashville and wanted to share them here with you. As Podcast Movement 2019 is here in Orlando next week, this is a perfect time for you to create a note-taking strategy for yourself that will allow you to walk away from the conference and make the ideas stick. Resources: Podcast Movement 2019...2019-08-0714 minProfessional Services Growth and MarketingAds and SponsorshipsIn this episode we discuss monetizing your podcast through ads and sponsorships. I want you to know the truth about how many downloads you'll need before you get significant income from sponsorships. And I share a strategic way you can get valuable sponsorships even if you only have 500 downloads per month. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps What: 2-monthly calls (every other week) for 90-days with action items and encouragement...2019-07-3113 minProfessional Services Growth and MarketingPodcasts are Referral Marketing on a Grand ScaleIn this episode we discuss referral marketing. Most businesses get 80% of their clients from some form or referral marketing. I'm going to share with you how you can use your podcast as part of your referral marketing strategy. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps What: 2-monthly calls (every other week) for 90-days with action items and encouragement in between When: Beginning in August, on a mutually agreed upon day and time 2019-07-2408 minProfessional Services Growth and MarketingThe Top 5: 5 Ways to Guarantee a Successful Podcast LaunchA common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the “Field of Dreams” approach... if you build it, they will come… Well, in most cases, if it isn’t an insanely original idea, that happens to tap into a huge need or a huge potential audience (like something about Disney) t...2019-06-1908 minProfessional Services Growth and MarketingThe Top 5: Build a Community from Your Podcast with Katie KrimitsosToday Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business. This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build a community with your podcast. In this episode, you’ll hear: Katie’s first experience with podcasting How the Biz Women Rock podcast helped Katie build such a larg...2019-06-0529 minProfessional Services Growth and MarketingReasons Why Executives Should be Podcasting - #3 Start Your Next CareerLast week we talked about how executives can use a podcast to connect with the current and future employees. This week we’re going to cover how podcasts can help executives leave the c-suite and start out in a new career. Executives might want to leave their c-suite position for many reasons, but starting a consulting or speaking business can be hard. You may want to share your expertise with the world, but what is the best way to start out? Marketing and sales are pillars in any business — for a solo entrepreneur like a cons...2019-03-0609 minProfessional Services Growth and MarketingDanny’s Recommended Resources for EntrepreneursIn Episode 22, I shared my recommended gear and software for podcasting. This week I wanted to take some time to share some of the other resources that I depend on, learned from and have grown from throughout my entrepreneurial journey. These are resources that have helped me grow my business, community and influence. In this episode you’ll learn: Podcasts that have made a huge difference in my journey Website, graphics and email marketing resources And, some of my trusted podcast services recommendations Find all these and more resources at https://dann...2018-11-1210 minProfessional Services Growth and MarketingI love your show, but it sounds terrible.I love your show, but it sounds terrible. No really, it does. Okay, so your message is amazing, but nobody is listening to it because your podcast just sounds bad. What are you going to do about it?In 2010, I discovered podcasts. They helped me get through the experiences and daily life following the birth of my daughter. The medium of podcasting really moved me. But the audio quality of podcast after podcast, was outright bad. I actually reached out to several podcasters and told them, “Hey, I love your show, but it really sounds terrible. Let me...2018-10-1528 minProfessional Services Growth and MarketingFive Proven Ways to Improve Your Sound - Part 3I want you to have awesome, amazing, and high quality sound on your podcast. So, over the last few weeks, I’ve been sharing proven ways to help you to improve your sound. We’ve already discussed the basics of recording, your room and we’ve talked all about gear. If you haven’t checked out those episodes yet, I urge you to do so. In this episode, we cover the last two ways to improve your sound: recording techniques, mixing and mastering. In this episode, you’ll hear: The importance of warm-up (and...2018-10-0810 minProfessional Services Growth and MarketingFive Proven Ways to Improve Your Sound - Part 2Last week I kicked off a three-part episode series devoted to improving the sound quality of your podcast. We’ve already covered the two most important things to understand to get high quality sound on your podcast. This week we delve into gear, including computers, software, and yes, microphones. A lot of the gear I cover in this episode can be found in my resource list. In this episode, you’ll hear: Appropriate gear for you and setting up your gear correctly An important tip about updating your operating system (beware!) Cardioid pickup...2018-10-0108 minProfessional Services Growth and MarketingFive Proven Ways to Improve Your Sound - Part 1I recently ran a two-part episode series that explored four reasons why sound quality matters. If you’ve missed those episodes, you can go back and listen to them, here and here. Over the next few weeks, I am now going to share five ways you can improve the sound quality of your podcast. I am an audio engineer at heart, so this is the stuff that I love to share. In this episode I cover the two most important things to understand to get high quality sound on your podcast. In this episode, you’ll hear...2018-09-2409 minProfessional Services Growth and MarketingWhy Does Sound Quality Matter? Part 2Last week we talked about why sound quality matters on your podcast. We covered the first two reasons, which are ease of use for the listener and professionalism and authority. Today I am going to cover the third and fourth reasons. In this episode, you’ll hear: Why sound quality is respectful to your audience Harmful sound, sound can be weaponized Competition - why would someone choose a podcast with bad audio quality over one with good quality? “If someone is willing to download and listen to your show, you need to do everything you can t...2018-09-1006 minProfessional Services Growth and MarketingWhy Does Sound Quality Matter? Part 1My goal is to spread the word of the amazing things podcasts can do for your business, brand or mission. In order to share your message and share it well, the sound quality of your podcast matters. Over the course of the next two episodes I will be answering the question, “Why does sound quality matter?” In this episode, you’ll hear: What sound quality of a podcast is, exactly How detailed edits and clarification edits will help your interview-based or business-based podcast The first two (of four) reasons why sound quality matters “If content...2018-09-0310 minProfessional Services Growth and MarketingBuild a Community from Your Podcast with Katie KrimitsosToday Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business. This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build a community with your podcast. In this episode, you’ll hear: Katie’s first experience with podcasting How the Biz Women Rock podcast helped Katie build such a lar...2018-08-2729 minProfessional Services Growth and MarketingThe Recruiting Podcast: Successful Hiring Made EasyI recently shared strategies for using podcasts in human resources and employee communications. This week I wanted to talk more about using podcasts for human resources or rather more specifically, recruiting. It’s hard to calculate the true costs of hiring an employee. But what we do know from some studies and research is this: in 2016, SHRM reported that the average cost per hire was $4129. And, in 2017 Training magazine reported that the average cost to a company per learner was $1075. With the average annual turnover rate hovering in the 10% – 20% range, making wrong decisions when you hire someone can g...2018-08-2007 min
Professional Services Growth and MarketingUse a Podcast for Employee CommunicationsIn this episode of So You Want to Podcast?, I explore a human resources industry strategy that uses podcast as a way to communicate with employees. Podcasting is mainstream. In 2017, 48 million Americans listened to podcasts weekly. You can hear more interesting statistics about podcasting, here. Forward thinking companies are using podcasts as a convenient way to connect with their employees. In fact, you can include Marriott, GEICO, and Johns Hopkins in this category. In this episode, you’ll hear: Lee Cockerell’s approach to employee communication and how his son continued his appr...2018-08-1309 min
Professional Services Growth and Marketing5 Ways to Guarantee a Successful Podcast LaunchA common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the “Field of Dreams” approach... if you build it, they will come… Well, in most cases, if it isn’t an insanely original idea, that happens to tap into a huge need or a huge potential audience (like something...2018-08-0608 min
Professional Services Growth and MarketingSo you Want To Podcast? Strategies for Growing Your Business, Community, and InfluenceHello, my name is Danny Ozment and welcome to the introductory episode of So You Want to Podcast: Strategies for Growing your Business. I’m a brand strategist who happens to have also been a professional recording engineer for over 20 years. I’m a podcast consultant and producer who has worked with more than 50 podcasts and currently produces more than 15 different podcasts each week. I was inspired to start this show a year ago after attending Podcast Movement 2017 in Anaheim. I was so inspired by all the podcasters I met that I decided then and there to star...2018-06-1902 min
DizNeeds: Disney Special Needs Travel InformationWelcome to the DizNeeds Podcast!Hey everybody! Welcome to the first episode of the DizNeeds podcast, my name is Danny Ozment and I’m your host for the podcast dedicated to helping you have the best time possible when traveling to Disney parks and resorts and on Disney Cruise Line with special needs. I’m so excited to be with you today! My goal with this podcast is to help Disney fans who travel with mobility, sensory, and medical issues find out all the official and unofficial tips, tricks, and benefits of traveling to and with Disney. Being a Disney geek...2017-07-2800 min