Shows
It's not real!32: Be Afraid, Be Very Afraid (Talking Shop Reboot)In the final episode of our Talking Shop reboot, originally recorded for the ABC in 2015, Dr Paul Harrison and Kirsten Drysdale explore how fear is used to shape our buying decisions. From invented problems to horror-themed ad campaigns, we unpack the psychology behind why feeling anxious makes us more likely to reach for a product. Now part of It’s Not Real, this episode asks: are we buying things to solve real problems, or just to ease our worries? And how much control do we really have when marketers are so good at pressing our emotional buttons?2025-05-2218 minIt's not real!31: You Are Not In Control (Talking Shop Reboot)In this fifth episode of our special six-part reboot of Talking Shop, the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the subtle, often invisible ways our environment shapes what we buy, without us even realising it. From lighting and music to the colour of a salesperson’s shirt and the firmness of the chair you’re sitting on, retail spaces are designed to influence your decisions at a deeply psychological level. As part of It’s Not Real, this episode dives straight into the science of sensory marketing and automatic behaviour, showing just how little conscious control we act...2025-05-0124 minIt's not real!30: In the Lap of Luxury (Talking Shop Reboot/Repeat)In this fourth episode of our special six-part reboot of Talking Shop, the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the irresistible pull of luxury goods. From Belgian chocolate and French champagne to understated but wildly expensive trench coats, we ask: what makes these items feel so desirable, and why do some of us proudly show them off? Originally part of a series that unpacked the evidence behind why we buy what we buy, this episode looks at the psychology of status symbols, ‘peacocking,’ and whether a well-crafted fake can satisfy just as much as the real thin...2025-04-1022 minIt's not real!29: The Paradox of Ethical Consumption (Talking Shop Reboot)In this third episode from Talking Shop, the ABC podcast I hosted with Kirsten Drysdale in 2015, we dive into the complexities of ethical consumption; why it’s so hard to define, and even harder to practise. We explore the contradictions that come with trying to be an ethical shopper, from fair trade coffee that travels thousands of kilometres to get to us, to organic produce wrapped in layers of plastic. Why do we feel guilty about some purchases but not others? How do we rationalise our choices when our values are in conflict? And do those ‘ethical’ labels on produc...2025-03-2625 minIt's not real!28: Cashless (Talking Shop Reboot)This is the second of six Talking Shop episodes from 2015, where Kirsten Drysdale and I explored the evidence behind marketing. Just like on It’s Not Real, we uncover how subtle influences shape what we think is real, especially when it comes to consumer behaviour.Does it pain you to use cash? Would you accept a higher interest rate if an attractive salesperson offered it? And can your credit card really help you lose weight?In this episode we examine the psychology of spending, exploring why paying with cash hurts more than tapping a card, ho...2025-03-1320 minIt's not real!27: Buying Happiness (Talking Shop Reboot)In this first of six special episodes, we revisit Talking Shop, the 2015 ABC podcast I hosted with Kirsten Drysdale. The themes we explored — how businesses shape our choices, the psychology behind persuasion, and the tricks of the trade — connect directly to what It’s Not Real is all about. In this episode, we explore whether money can buy happiness and why it depends on how you spend it.We start with ‘shopper’s high,’ looking at how dopamine, often mistaken for a pleasure chemical, actually facilitates the anticipation and reward system that drives our behaviour. But because the buzz is...2025-03-1325 min
Shadow Politics with US Senator Michael D BrownShadow Politics, November 24, 2024Shadow Politics with Senator Michael D. Brown
Did we elect Donald Trump because he's a celebrity? - With Guest, Dr. Paul Harrison, Senior Lecturer and the Unit Chair of Consumer Behavior in the Department of Marketing in Deakin Business School.
Since November 5th, Democrats have been looking for the answers on what they could have done differently. What we need to do really, is focus on who we are and how we came to elect a man who is so unfit to serve. Tune in as Dr. Harrison and I discuss how our biology makes us act in certain ways...2024-11-2554 min
The Vet Vault: Fall In Love With Veterinary Science#132: Beyond the Bottom Line: Redefining Veterinary Business Success and Mastering Money Conversations. With Dr. Paul HarrisonLift your clinical game with our RACE approved clinical podcasts. Get your first two weeks free at vvn.supercast.com for more clinical confidence and better patient outcomes, or check out our Advanced Surgery Podcast at cutabove.supercast.com. Get case support from our team of specialists in our Specialist Support Space.
What if you asked the head of a famous business school for some veterinary business advice, but instead of telling you about a new system to increase productivity or some new marketing hack, he tells you to ‘focus less on the business side of veterinary p...2024-11-1444 min
Welcome HomeSecret Supermarket IntelKirsten and Graham learn a lot about a place you probably spend most of your time: the supermarket. Thanks to grocery store expert Dr. Paul Harrison from Deakin Business School in Australia, K&G hear the tips and tricks of the trade that keep us coming back for more. Learn more about your ad choices. Visit podcastchoices.com/adchoices2022-04-141h 01It's not real!26: Special Christmas Edition - Deck the Halls With Boughs of Holly to Soften Service Failure EvaluationsIn this special edition of The Marketing Lab, I have a quick chat with Associate Professor Josh Newton about his research into how the mere presence of Christmas decorations lead people to soften their evaluations of a personally experienced service failure encounter.Josh and his colleagues' research was published in the Journal of Service Research in 2018. The abstract is noted below.Thanks for listening to The Marketing Lab (at Deakin) in 2021, and we look forward to talking to you again in 2022.---The Marketing Lab (at Deakin) is recorded and produced on the...2021-12-1608 minIt's not real!25: Authenticity, Small Business and the Indian-Australian ExperienceIn our final episode for 2021, our guest is Uppma Virdi, Deakin Alumni, Head Spice Dealer, Founder and CEO of Chai Walli, a female-centric, female owned small Australian business who are passionate about cultural preservation through the art of chai. We discussed authenticity, why being successful is about more than size, money and growth, and how to final convince your parents that you are successful. In 2022, we will be releasing each episode of The Marketing Lab on the first Friday of the month, from February. We all hope you have an opportunity to take a break ov...2021-12-0627 minIt's not real!24: Moral Peacocking and the Tragedy of Social MediaWhether you use it to stay connected or as part of your marketing strategy, social media is integral for communication. But what happens when everything goes horribly wrong, like it did for Justine Sacco when sent her one-hundred-and-seventy twitter followers the following tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” By the time she landed in Africa, Twitter users around the world had blasted Justine’s tweet as racist, callous and uncaring. Critics demanded that she be fired from her job and some even called for her death. In this episode of T...2021-10-2852 minIt's not real!23: Start-Ups with an Ethical MotiveIn this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You, the world-leading source of trusted brand ratings, articles and expertise on ethical and sustainable fashion.Since 2015, they have built a database of thousands of fashion brands, all assessed against their robust rating system for their impact on people, the planet and animals. They are supported by some of the biggest names in the industry, including Emma Watson, the world-renowned British actor and ethical fashion pioneer. Gordon talks to The Marketing Lab about investors, jobs to be done, a...2021-10-1442 minIt's not real!22: Modelling Your Way Out of TroubleIn this episode of The Marketing Lab at Deakin we talk to Dr Ali Tamaddoni from Deakin's Marketing Department about how we can use models and machine learning to understand why people change brands and also how religiosity influences online reviews. ---The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.2021-08-1941 minIt's not real!21: Competition, Regulation and Consumer ProtectionWe often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates. The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.In this episode of The Marketing Lab, we take a deep dive into how the...2021-07-2235 min
It's not real!20: Listening to First Nations' VoicesThis week (4 - 11 July) is NAIDOC week in Australia. NAIDOC is a celebration of the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. It’s an opportunity for all Australians, not just the Indigenous community, to come together and celebrate and participate in a range of activities that support your local community. So, for this episode of The Marketing Lab, we celebrate NAIDOC by having a yarn with guests, Professor Mark Rose (Gunditjmara), Tom Molyneux (Gunditjmara) and Cassandra Seery (raised and living on Wurundjeri Country), about how we can think more about First Nations peop...2021-07-0841 minIt's not real!19: Food Marketing and Wellbeing, Part TwoMarketers are often portrayed in an unsophisticated way - that they are evil manipulators that are trying to get us to buy things we don’t want. But there are areas of marketing, like macro marketing and social marketing, where marketers are attempting to use marketing… for want of a better phrase… for good. Social marketing uses the tools of marketing to lead to better societal outcomes, in things like health behaviour change programs. Their tools tend to be predominantly in the field of promotion - so this is why you often hear on the public health field p...2021-06-2450 minIt's not real!18: Food Marketing and Wellbeing, Part OneIn this episode of the marketing lab, we talk food marketing and wellbeing with Alice Zaslavsky (Alice in Frames), and Deakin Alumnus, Moreen Kamau (Deliveroo) and Dr Michaela Jackson (RMIT). Food is such a critical part of culture, wellbeing and a good life, yet in the field of marketing we expend a lot of research energy focusing on denial. So, how do we reframe the discussion to make food and eating a more reflective, joyful and positive experience? The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin na...2021-06-1044 minIt's not real!17: The Marketing Lab: What's it all about?In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research. Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon. The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander pe...2021-05-2743 minIt's not real!16: Membership, Loyalty and Stakeholder EngagementIn this episode we explored the murky world of loyalty, stakeholder relation and engagement. I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina, the General Manager of Club Services and History at the Melbourne Cricket Club, and Jimmy Buck, the chief advancement officer at Deakin University, where he is responsible for alumni relations and development. The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We ac...2021-05-1259 minIt's not real!15: The Power of LanguageIn our reimagined podcast, The Lab at Deakin, Paul and Gini (Virginia) Weber interrogate the power of language, how butter is made, and whether you really are politically correct or just being some ill-defined misanthrope.The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.Stuff we talked about......2021-04-2832 minIt's not real!14: Performing roles, self-complexity and responsibilisationLiving is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future. Easy?Not really, but it's a fun ride. 2020-10-0339 minIt's not real!13: The Scientific Method, Embracing Uncertainty and the limits of Research and ScienceIn this episode of The Lab at Deakin, we take a deep dive into the scientific method. What it is, why it's important, and how we need to embrace it if we are going to progress. On the journey we talk about Star Wars and the Sith, Brett Sutton, Covid-19, and the provisional nature of knowledge. 2020-09-0454 minIt's not real!12: In the lap of luxury: Talking ShopFrom the archivesWhat’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are ‘peacocks’ displaying our pricey purchases and their brand names.And if you can’t afford the real thing, does the imitation version provide the same satisfaction?2020-07-2222 min