Shows
The Frequency of Courage53. Pursuing Your Most Authentic & Aligned Life with Sandy LuttonHey Courageous Friends,In this episode of the Frequency of Courage, Megan Imbert sits down with her friend Sandy Lutton, CEO and founder of The Opal Collective. Sandy shares her journey of transformation, the importance of finding purpose, and how her experiences in sales and leadership have shaped her perspective on success and fulfillment. They discuss the significance of vulnerability in parenting, the role of psychedelics in healing, and the daily practices like journaling that help maintain groundedness and alignment. Sandy emphasizes that it's never too late to pursue personal growth and encourages listeners to...
2025-06-0854 min
Her Journey ToldRedefining MeditationNot a fan of meditation? We get it. Our minds are constantly racing with thoughts about our to-do lists, our pending errands, and our worries - sometimes it feels impossible to turn it off. Until now… Meet Certified Life Coach and Founder of The Grounded Canary, Beth Shaha. Beth is a fan favorite on Her Journey Told, and she’s back with host Sandy Lutton to talk about what meditation is, and more importantly, what it isn’t. Learn how to redefine what “meditating” means to you in this brand new episode, powered by Pivotal Moments Medi...
2023-01-1216 minHer Journey ToldHow to Envision Your Ideal dayWhat does your perfect day look like? How does it make you feel? How do you turn your vision into a reality? We sat down with Life Coach, Beth Shaha, to learn more about “The Ideal Day” Exercise. Practiced by our Her Journey Told Host, Sandy Lutton, we take a deep dive into how we can intentionally become our best selves, turn our dreams into reality, and fill in the gaps with mental fitness. Follow along with this episode to learn how to do this exercise and put it into practice! Elevate your experience during the “I...
2022-12-0818 min
Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Targeted with Scale Method: What It Is and Why It Works In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. Topics We Cover in This Episode: What targeted with scale means What I love about...
2022-11-2630 min
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerThe Targeted with Scale Method: What It Is and Why It Works In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. Topics We Cover in This Episode: What targeted with scale means What I love about...
2022-11-2630 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Targeted with Scale Method: What It Is and Why It Works In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. Topics We Cover in This Episode: What targeted with scale means What I love about...
2022-11-2630 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerWhat Value Groups Are and Why They Are So Powerful for Building RelationshipsIn these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I'm sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships. Topics We Cover in This Episode: What value groups are How to create a value group As the person that puts the value group together, everyone will look up to you and you'll be vi...
2022-11-2307 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerWhat Value Groups Are and Why They Are So Powerful for Building RelationshipsIn these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I'm sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships. Topics We Cover in This Episode: What value groups are How to create a value group As the person that puts the value group together, everyone will look up to you and you'll be vi...
2022-11-2307 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerWhat Value Groups Are and Why They Are So Powerful for Building RelationshipsIn these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I'm sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships. Topics We Cover in This Episode: What value groups are How to create a value group As the person that puts the value group together, everyone will look up to you and you'll be vi...
2022-11-2307 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerHow to Succeed Long-Term by Building Stronger RelationshipsThis week on Real Relationships Real Revenue, we are focusing on relationships. I'm going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great relationship can make your career. By taking the time to strengthen your relationships and making the most of them, you can find more success in both the short-term and the long-term. Topics We Cover in This Episode: Commonality Frequency Mutual benefit Balance Uniqueness The importance of writing down your most important relationships The types of...
2022-10-0836 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerHow to Succeed Long-Term by Building Stronger RelationshipsThis week on Real Relationships Real Revenue, we are focusing on relationships. I'm going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great relationship can make your career. By taking the time to strengthen your relationships and making the most of them, you can find more success in both the short-term and the long-term. Topics We Cover in This Episode: Commonality Frequency Mutual benefit Balance Uniqueness The importance of writing down your most important relationships The types of...
2022-10-0836 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerHow to Succeed Long-Term by Building Stronger RelationshipsThis week on Real Relationships Real Revenue, we are focusing on relationships. I'm going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great relationship can make your career. By taking the time to strengthen your relationships and making the most of them, you can find more success in both the short-term and the long-term. Topics We Cover in This Episode: Commonality Frequency Mutual benefit Balance Uniqueness The importance of writing down your most important relationships The types of...
2022-10-0836 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerHow To Get Strategic About Your Most Important RelationshipsStrong relationships are probably the most important things in your professional life, but some people don't actually have a pipeline of relationships. Many people anchor their minds on their relationships with people in the past instead of the future - however, you can't anchor on that. You want to focus on the future. In this episode of Real Relationships Real Revenue, I'm sharing how you can be strategic about your most important relationships. Topics We Cover in This Episode: The importance of writing down your most important relationships The types of people you have rel...
2022-10-0406 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerHow To Get Strategic About Your Most Important RelationshipsStrong relationships are probably the most important things in your professional life, but some people don't actually have a pipeline of relationships. Many people anchor their minds on their relationships with people in the past instead of the future - however, you can't anchor on that. You want to focus on the future. In this episode of Real Relationships Real Revenue, I'm sharing how you can be strategic about your most important relationships. Topics We Cover in This Episode: The importance of writing down your most important relationships The types of people you have rel...
2022-10-0406 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerHow To Get Strategic About Your Most Important RelationshipsStrong relationships are probably the most important things in your professional life, but some people don't actually have a pipeline of relationships. Many people anchor their minds on their relationships with people in the past instead of the future - however, you can't anchor on that. You want to focus on the future. In this episode of Real Relationships Real Revenue, I'm sharing how you can be strategic about your most important relationships. Topics We Cover in This Episode: The importance of writing down your most important relationships The types of people you have relationships with Add...
2022-10-0406 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Marty Fagan, Sandy Lutton, and Andrew Robertson Would Say To Their Younger SelfMo asks Marty Fagan: If you could record a video about growth or Business Development, and send it back to your younger self, what would you say? First thing is to be authentic. If you truly are authentic, people can pick up on that. And if you're not authentic, they can pick up on that as well. If you're talking to someone and you don't think your solution is a good fit, don't sell it to them. Closing the sale no matter what may work in the short-term, but it's a terrible strategy in the long-term. The second...
2022-07-2932 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Marty Fagan, Sandy Lutton, and Andrew Robertson Would Say To Their Younger SelfMo asks Marty Fagan: If you could record a video about growth or Business Development, and send it back to your younger self, what would you say? First thing is to be authentic. If you truly are authentic, people can pick up on that. And if you're not authentic, they can pick up on that as well. If you're talking to someone and you don't think your solution is a good fit, don't sell it to them. Closing the sale no matter what may work in the short-term, but it's a terrible strategy in the long-term. The second...
2022-07-2932 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Marty Fagan, Sandy Lutton, and Andrew Robertson Would Say To Their Younger SelfMo asks Marty Fagan: If you could record a video about growth or Business Development, and send it back to your younger self, what would you say? First thing is to be authentic. If you truly are authentic, people can pick up on that. And if you're not authentic, they can pick up on that as well. If you're talking to someone and you don't think your solution is a good fit, don't sell it to them. Closing the sale no matter what may work in the short-term, but it's a terrible strategy in the long-term. The second...
2022-07-2932 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy Lutton, Chris Graham, and Debby MoormanMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-07-2045 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy Lutton, Chris Graham, and Debby MoormanMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-07-2045 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy Lutton, Chris Graham, and Debby MoormanMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-07-2045 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton Explains the Importance of Treating People As More Than Just ProspectsSandy Lutton talks about business development and what she learned landing world-class speakers and executives as clients. Find out why you should be treating prospects as clients right from the get-go, the top four business development strategies she uses every single day, and why taking the fear out of the initial meeting can open the doors to building great relationships. Mo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call...
2022-02-121h 22Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton Explains the Importance of Treating People As More Than Just ProspectsSandy Lutton talks about business development and what she learned landing world-class speakers and executives as clients. Find out why you should be treating prospects as clients right from the get-go, the top four business development strategies she uses every single day, and why taking the fear out of the initial meeting can open the doors to building great relationships. Mo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call...
2022-02-121h 22Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton Explains the Importance of Treating People As More Than Just ProspectsSandy Lutton talks about business development and what she learned landing world-class speakers and executives as clients. Find out why you should be treating prospects as clients right from the get-go, the top four business development strategies she uses every single day, and why taking the fear out of the initial meeting can open the doors to building great relationships. Mo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call...
2022-02-121h 22Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Sandy Lutton Would Say To Her Younger SelfMo asks Sandy Lutton: If you could record a message around growth and business development and send it to your younger self, what would it say? Early in her career, Sandy was intimidated by business development and felt that she had to win them over while being perfect, but it doesn't have to be an intimidating process. Business development is simply about building relationships. Sandy would want to help her younger self take the fear out of the process. It can be fun and engaging, and you will learn a lot along the way. Practice for perfection, but...
2022-02-1115 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Sandy Lutton Would Say To Her Younger SelfMo asks Sandy Lutton: If you could record a message around growth and business development and send it to your younger self, what would it say? Early in her career, Sandy was intimidated by business development and felt that she had to win them over while being perfect, but it doesn't have to be an intimidating process. Business development is simply about building relationships. Sandy would want to help her younger self take the fear out of the process. It can be fun and engaging, and you will learn a lot along the way. Practice for perfection, but...
2022-02-1115 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerGoing Back In Time, What Sandy Lutton Would Say To Her Younger SelfMo asks Sandy Lutton: If you could record a message around growth and business development and send it to your younger self, what would it say? Early in her career, Sandy was intimidated by business development and felt that she had to win them over while being perfect, but it doesn't have to be an intimidating process. Business development is simply about building relationships. Sandy would want to help her younger self take the fear out of the process. It can be fun and engaging, and you will learn a lot along the way. Practice for perfection, but...
2022-02-1115 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy LuttonMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-02-1017 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy LuttonMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-02-1017 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerThe Business Development Story That Changed Everything for Sandy LuttonMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...
2022-02-1017 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton's Favorite Business Development StrategyMo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System. Sandy's favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people. The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and your success, and building a process around it, is a key element to success. Relationships are paramount, and the Protemoi List puts them front and center. Before the Protemoi List, relationships were unstructured...
2022-02-0919 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton's Favorite Business Development StrategyMo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System. Sandy's favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people. The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and your success, and building a process around it, is a key element to success. Relationships are paramount, and the Protemoi List puts them front and center. Before the Protemoi List, relationships were unstructured...
2022-02-0919 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton's Favorite Business Development StrategyMo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System. Sandy's favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people. The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and your success, and building a process around it, is a key element to success. Relationships are paramount, and the Protemoi List puts them front and center. Before the Protemoi List, relationships were unstructured...
2022-02-0919 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerWhat Business Development REALLY Means, According to Sandy LuttonMo asks Sandy Lutton: What is your personal definition of business development? We think of business development as a necessary evil way too often, but it's simply human interaction. Think of business development as an opportunity to get to know someone, understand what they need from you, and how you can bring value to them. Sandy is a firm believer in having a reason to pick up the phone and call a prospect. You need to understand what value you can bring to the other person and then deliver on that. Sandy created an informal CFO network for...
2022-02-0820 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerWhat Business Development REALLY Means, According to Sandy LuttonMo asks Sandy Lutton: What is your personal definition of business development? We think of business development as a necessary evil way too often, but it's simply human interaction. Think of business development as an opportunity to get to know someone, understand what they need from you, and how you can bring value to them. Sandy is a firm believer in having a reason to pick up the phone and call a prospect. You need to understand what value you can bring to the other person and then deliver on that. Sandy created an informal CFO network for...
2022-02-0820 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerWhat Business Development REALLY Means, According to Sandy LuttonMo asks Sandy Lutton: What is your personal definition of business development? We think of business development as a necessary evil way too often, but it's simply human interaction. Think of business development as an opportunity to get to know someone, understand what they need from you, and how you can bring value to them. Sandy is a firm believer in having a reason to pick up the phone and call a prospect. You need to understand what value you can bring to the other person and then deliver on that. Sandy created an informal CFO network for...
2022-02-0820 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton on People – Time To Get Great At Business DevelopmentMo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call center doing customer service and she learned that sales were an integral part of success. She realized that she loved solving people's problems and enjoyed building relationships. This led to diving into the world of sales within the telecom industry and eventually software and consulting. The opportunity to engage deeply with a client and understand what their business needs and goals were only made...
2022-02-0718 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton on People – Time To Get Great At Business DevelopmentMo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call center doing customer service and she learned that sales were an integral part of success. She realized that she loved solving people's problems and enjoyed building relationships. This led to diving into the world of sales within the telecom industry and eventually software and consulting. The opportunity to engage deeply with a client and understand what their business needs and goals were only made...
2022-02-0718 minReal Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerSandy Lutton on People – Time To Get Great At Business DevelopmentMo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call center doing customer service and she learned that sales were an integral part of success. She realized that she loved solving people's problems and enjoyed building relationships. This led to diving into the world of sales within the telecom industry and eventually software and consulting. The opportunity to engage deeply with a client and understand what their business needs and goals were only made...
2022-02-0718 min
We Are EveryoneExpanding the Definition of Compassion with Her Journey Told Host, Sandy Lutton “We hear, often times, the success story...but do we really get down to what were the obstacles that you faced...and how did you show up on the days that you didn’t want to? That’s where we really learn from one another.” Fellow Pivotal Moments Media member and host of the new podcast Her Journey Told Sandy Lutton chats with Jenn about launching the new show, the stories she wants to help tell and what she hopes the audience takes away from its multi-generational and global perspectives. She also shares her definition of compassion and how it relates to re...
2021-10-0633 min
Sales Game Changers | Tips from Successful Sales LeadersHow to Sell Speaker Services from George Bush, Doris Kearns Goodwin, and Jack Nicklaus with WSB's John RyderThis is episode 163. Read the complete transcript on the Sales Game Changers Podcast website. JOHN'S FINAL TIP TO EMERGING SALES LEADERS: "I have never regretted thinking Big. Thinking of these goals that far surpass where I was last year, where I'd like to be and never been daunted by what I need to do to get there. Just believe in yourself and ask others and constantly improve, focus on winning and I guarantee you will." John Ryder is the VP of Global Sales at the Washington Speakers Bureau, also known as WSB.
2019-07-1033 minSales Game Changers | Tips from Successful Sales LeadersSells Speaker Services But Says Effective Listening is the Key to Sales Success with Sandy LuttonThis is episode 065. Read the transcript from Sandy Lutton's podcast on The Sales Game Changers Podcast website. Sandy Lutton is the Chief Revenue Officer at the Washington Speakers Bureau. Sandy's responsible for developing the company's revenue strategy and ensuring the strategy aligns with the corporate vision. In addition, she's responsible for all revenue generating processes in the organization and focuses on driving strategic alignment across all corporate function. Her key focus areas include sales and marketing as well as customer and speaker relations and logistics. Prior to the Washington...
2018-04-1731 min