Shows
TGS Podcast#011 Victoria Sweeney: Fostering team culture while mixing creativity with opsIn the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp.We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and TiktokIn the episode, we covered various topics, including:✅ How to empower your team with knowledge✅ The importance of building a culture around running experiments✅ Finding the balance between creativity and following operations✅ When to trust the available data or your gut feel...
2024-09-171h 08
The Hotel Marketing Show21. The Secret to Building a Strong Brand in the Hotel Industry with Maurice Ajanaku from citizenM HotelsBuilding a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM Hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's impact and manage your brand if you're in a small team.
2023-03-2149 minThe Hotel Marketing Show20. Demystifying Revenue Managers with Rebekka Berger from Hotel Okura AmsterdamAs resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers. We dive into a day in the life of a Revenue Manager and hear how the commercial teams at Hotel Okura Amsterdam work together to achieve their...
2023-03-0737 minThe Hotel Marketing Show19. The Power of Email Marketing for Hotels in 2023 with Dylan Cole from RevinateEmail isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023. Plus, hear how hotel marketers are using email to test campaigns, convert...
2023-02-0832 minThe Hotel Marketing Show18. Bonus Episode: The Hotel Marketing Trends That Hoteliers Need To Know About For 20232023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on average on five campaigns at a time. Because of that, having a clear hotel marketing strategy for 2023 is just as important as ever to focus efforts.
There are growing challenges and concerns like changing privacy regulations, reaching audiences, and a lack of high-quality data. Th...
2023-01-3048 minThe Hotel Marketing Show17. How Hotels Can Make an Impact with Sustainability with Ursula Fabre-Pilat from Columbus Hotel Monte-CarloSustainability is a crucial topic that is becoming more and more important with travellers but how can hotels adopt meaningful sustainability efforts and avoid falling into the trap of greenwashing? In this episode of The Hotel Marketing Show, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful and realistic ways that hotels can approach sustainability and how to get started, one step at a time. Plus, you'll hear how Columbus Hotel Monte-Carlo highlights these initiatives in an authentic way in their marketing, as well as which sustainability activities they don't!
2023-01-2540 minThe Hotel Marketing Show16. Gen-Z: How Hotels can Reach the Next Generation of Travellers with Sam Weston from 80 DAYSThe next generation of travellers have started planning, booking and travelling. And they’re not travelling like the generations that came before them. In fact, Gen-Z are already demonstrating some surprising planning and booking behaviours. In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about this new generation, Gen-Z, and how hotels can reach them, appeal to them and even if it’s worth it for your hotel to target this segment in the first place.
Download the report from 80 DAYS: Gen Z Booking Trends
2023-01-1042 min
HIC Hotelcast#37 How to get visibility to increase your Direct Sales QuotaHands up, if you as a hotelier have an online presence in any form.
I'll do an imaginary count and see... All hands up. Perfect!
Then today's episode is just right for you. Our experts Estefania, André & Artem discuss strategies on how to get the most out of your online presence. And how to increase your sales at the same time. Don't believe me? Okay.
Then listen in for yourself!
Enjoy this HIC Hotelcast episode, powered by Duetto.
Our experts on LinkedIn:
Estef...
2022-09-1226 minThe Hotel Marketing Show15. A Mid-way Through 2022 Travel Industry Trends Update for HoteliersWe're over halfway through 2022 now—scary thought, we know! But what are the current trends in the travel industry, what is it that travellers are looking for, and most importantly, what can hoteliers do to capture this demand? In this episode of The Hotel Marketing Show, Victoria and Nadine dive into 5 key trends in the travel industry right now and how hotels can adjust and adapt to appeal to their target guests, and ultimately get more direct bookings. From sitting lakeside to sipping on tea, we'll cover the hottest trends in the travel industry during 2022.
...
2022-08-3040 minThe Hotel Marketing Show14. Creating products that hotel guests and hoteliers will love with Robert Schulz from myhotelshopWhen building any type of product, there are some key principles that can help set you up for success. When it comes to creating a hotel offering for your guests, think outside the box and discover how experts from other industries learn, measure and repeat this product development process to create a new product that their customers will love. In this episode of The Hotel Marketing Show, we talk with Robert Schulz, Head of Product at myhotelshop about how to create products that hotel guests and hoteliers will love. Learn some of the tips and tricks to creating a...
2022-08-1634 minThe Hotel Marketing Show13. What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 2)Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 2, we look at how you can measure the success of these campaigns and dive into what the future of hotel eCommerce and hotel technology holds.
Get in touch with us via email: welcome...
2022-07-2824 min
The Hotel Marketing Show12. What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 1)Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.
Get in touch with us via email: welcome@hotelchamp.com
2022-07-1428 minThe Hotel Marketing Show11. Upselling for hotels in 2022 and beyond with Karl Schmidtner and Ricardo da Silva from UpsellGuruA room upgrade or restaurant credit, a cocktail kit or sex toys, rose petals on the bed or free minibar—personalising a stay can seem like a hotel-themed game of "would you rather?" but what's the secret behind these successful upselling strategies? In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner, Co-founder and Managing Director, and Ricardo da Silva, Marketing and Partnership Manager of UpsellGuru about the past, present and future of hotel upselling. Get the answers to all of your upselling questions, including how to segment your guests for the most effective campaigns, is up...
2022-06-3035 minThe Hotel Marketing Show10. How To Rebrand A Hotel with Tobias Koehler from Big MAMA Hotels and Sonja Kröll from Studio FormfrageWhere do you even start with the huge task of rebranding a hotel and how can you balance the ever-important expectations of your staff, owners, C-suite and guests? In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrage about the recent rebranding of Big MAMA Hotels. From selecting an agency partner to sharing the new direction with stakeholders to maintaining the brand identity once it's rolled out, find out just how the team at Big MAMA approached this r...
2022-06-0241 minThe Hotel Marketing Show09. The Past, Present and Future of Guest Communication and Guest Experience with Olga Heuser from DialogShiftBefore, during and after their stay—how can hotels provide the best experience for their guests by harnessing the power of guest communication. In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make. Plus, we find out once and for all whether hotels still need a fax machine.
Get in touch with us via email: welcome@hotelchamp.com
Or follow Hotelchamp on your favourite social media channels:
https://www.li...
2022-05-2036 minThe Hotel Marketing Show08. Creating Memorable Marketing Campaigns That Drive Demand For Your City and Hotel with André Jacques from The Langham, MelbourneComing out of the pandemic and numerous lockdowns, how can hotel marketers generate demand for not only their hotel but also their city and even country? In this episode of The Hotel Marketing Show, we talked with André Jacques, Director of Sales and Marketing at The Langham, Melbourne about their post-pandemic marketing strategy and how they partner with local tourism boards, restaurants and their sister hotels to enrich their campaigns. We also discuss how marketers can think outside of the box to create memorable experiences that appeal to their target guests and also understanding what it is those travellers a...
2022-05-0520 minThe Hotel Marketing Show07. The Meaning of True Independence, Choosing the Right Partners and the Future of Hotel Marketing with Philipp Ingenillem from Online BirdsWhat does "true independence" mean for hoteliers and is this something that can actually be achieved? In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem, Co-founder and CSO of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and also the important role that digital marketing plays in setting this up.
Visit the Online Birds Hotel Digital Score site: https://www.hoteldigitalscore.com/
Get in touch with us via email: welcome@hotelchamp.com
Or...
2022-04-2138 minThe Hotel Marketing Show06. An Inside Look At Hotel eCommerce and The Future for eCommerce Managers with Christoph Peppers from H-HotelsWhat does eCommerce mean for the hotel industry, where is it going and why don't all hotels have an eCommerce department? In this episode of The Hotel Marketing Show, we talk with Christoph Peppers, Director eCommerce at H-Hotels about how eCommerce fits into the hotel landscape and get an inside look into some of the highs, lows and challenges of hotel eCommerce roles. Plus, find out what eCommerce teams should be focussing on to set themselves up for success.
Get in touch with us via email: welcome@hotelchamp.com
Or follow Hotelchamp on your favourite...
2022-04-0838 minThe Hotel Marketing Show05. The Next Generation of Travellers and Hoteliers with Philip Ibrahim from The Student Hotel BerlinWhat does the future of corporate responsibility look like for the hotel industry? The next generation of travellers and hoteliers are more connected than ever and they also expect brands to take a stand on important issues. In this episode of The Hotel Marketing Show, we talk with Philip Ibrahim, General Manager of The Student Hotel Berlin about some of the big topics that Next-Gen expect hotels to take an authentic stance on and take action on, including sustainability and DEI.
Get in touch with us via email: welcome@hotelchamp.com
Or follow Hotelchamp on...
2022-03-2443 minThe Hotel Marketing Show04. The Future of Guest Experience & Making a Brand Memorable with Dan Salmanovich from The Arcade HotelWhat do minibars, sex toys and dogs have in common? 👀 Travellers' expectations of a hotel experience have changed and hotels need to adjust to meet the wants and needs for the new future of guest experience. In this episode of The Hotel Marketing Show, we talk with Dan Salmanovich, Founder and Director of The Arcade Hotel about how to make a brand memorable and what guests will expect from hotels during their stays in the future. And here's a little sneak peek, it might have something to do with things guests can't help but steal from their rooms 👀
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2022-03-1036 minThe Hotel Marketing Show03. The Messy Middle, Metasearch and Customer Journeys with Baris Borucu, Hotel Distribution SpecialistCustomer journeys and understanding the messy middle are key to having a strong metasearch strategy. In this episode of The Hotel Marketing Show, we talk with hotel distribution expert, Baris Borucu, about how hotel revenue and marketing teams need to work together and be aligned for success, what exactly the messy middle means and the mistakes hotels often make when it comes to metasearch. Find out about the pitfalls and must-dos for your hotel's metasearch strategy, plus how the OTAs run their metasearch strategies.
Connect with Baris on LinkedIn: https://www.linkedin.com/in...
2022-02-2218 minThe Hotel Marketing Show02. Creating Special and Seasonal Offers That Really Convert with Cansin Tuna, Hotel Conversion SpecialistSpecial offers are the perfect way to stand out and create a special experience for guests but why don't some campaigns achieve their goals and why are some a standout success? In this episode, we talk with hotel conversion specialist, Cansin Tuna, about creating seasonal offers and campaigns that really convert. Learn the pitfalls and must-dos for your hotel's strategy, including how to create and promote these offers, plus how to know when it's time to change your offers.
Get in touch with us via email: welcome@hotelchamp.com
Or follow us...
2022-02-1530 min
techtalk.travelS04E08: Regine von Stieglitz, Hotelschool The Hague l Why choose a hotel career today, the essential skill-set and more'Our students, the young generation - they are the motor of innovation. They will drive that innovation that our industry needs.' - claims Regine von Stieglitz, President at Hotelschool The Hague
In this episode of the techtalk.travel industry interviews, André Baljeu sat down with Regine von Stieglitz to hear more about her background, what sets Hotelschool The Hague graduates apart, and why it is worth going for a career in hospitality, especially today, what the essential skill-set needed entails, what the hotel industry can do to attract and retain talent, and more.
Time-Stamps
2022-02-0955 minThe Hotel Marketing Show01. Hotel Marketing Trends That Hoteliers Need To Know About For 2022Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it’s crucial to keep up with these changes and be where your guests are. In this episode of The Hotel Marketing Podcast, Victoria and Nadine discuss the 7 hotel marketing trends that hoteliers need to know about in 2022.
Read more about all of the trends in our blog: https://www.revfine.com/7-hotel-marketing-trends-you-need-to-know-for-2022/
Re...
2022-02-0835 min
techtalk.travelSE04E06: Michael Kessler, CEO at ReviewPro l Open Technologies, Next Gen Guest Intelligence Solutions and Tech Adoption in Hospitality‘A smart hotelier is a data-driven hotelier who understands the value of open technologies, integrations, and a single source of truth for guest data.’ - states Michael Kessler, CEO at ReviewPro, in this interview.
In this episode, André Baljeu sat down with Michael Kessler at the ReviewPro office in Barcelona. Michael speaks about his background and career journey, what ReviewPro is all about, what learnings he can share from starting a CEO role during a global pandemic, how to move technology adoption in hospitality forward, and next-generation guest intelligence solutions, and more.
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Time sta...
2021-10-3140 min
techtalk.travelS04E05: Guillermo Gaspart, BYHOURS l Hotel Microstays, Pay per Use in Hospitality & Travel Trends'In my opinion, there are three main challenges for the hotel industry in the coming years: To respond to the heightened need for Personalization, Flexibility, and the adoption of the Pay-per-Use Concept.' - states Guillermo Gaspart, CEO & Founder at BYHOURS, and Co-Founder & Partner at Atiram Hotels in this interview.
In this episode, Lea Jordan sat down with Guillermo Gaspart at the BYHOURS office in Barcelona to hear more about his background and career journey; why he founded BYHOURS; micro hotel stays and the pay per use model in the hotel and travel industry; overall trends in tr...
2021-10-2931 min
techtalk.travelS04E05: Jan-Frederik Valentin, HOWZAT ennea Group l Travel tech investments, travel disruption & advice for founders'What we really need is that next evolution and technology to make travel seamless and really easy.' - states Jan-Frederik Valentin, Partner at HOWZAT ennea Group in this interview episode.
In this podcast episode, André Baljeu sat down with Jan-Frederik Valentin to hear more about his background, what HOWZAT ennea Group is about, how they identify potential investment success stories, the role of higher education in entrepreneurship, what the challenges and opportunities for disruption in travel are, and more.
Time-stamps:
00:34 - Jan’s career progression
04:15 - What is it HOW...
2021-10-1927 min
techtalk.travelS0403: Grit Pauling l 25hours Hotel The Circle, CologneGrit Pauling is the General Manager at the 25Hours Hotel The Circle in Cologne, Germany.
Grit speaks with André Baljeu, Founder at techtalk.travel and shares insights about her background, what a typical day of hers looks like at the moment, how the hotel has been performing during the crisis, if and how they adjusted the hotel's tech stack during the past months and much more.
Time-stamps
00:23 - Grit's Background
01:42 - A Typical Day
02:51 - Hotel is doing well
04:36 - COVID19 Adjustments in Hotel Operations
07:31 - Mes...
2020-10-0626 min
techtalk.travelS04E01: Philip Ibrahim | The Student Hotel - BerlinLea Jordan, Co-Founder at techtalk.travel sits down with Philip Ibrahim, General Manager of THE STUDENT HOTEL BERLIN.
This interview was recorded after Philip and his team supported and hosted a very successful "Mini ITB" movement which offered a great alternative for travel and hospitality professionals for the cancelled ITB Berlin 2020 due to the Covid-19 Pandemic.
Philip and Lea talk about his career journey in the hospitality industry, the transition from Accor to his current role at The Student Hotel, his career highs and lows and how technology is used to support his teams.
2020-03-0940 min
techtalk.travelS03E08: Full | Thibault Gence & Florian Montag | Hotel HeroOn a recent trip to Berlin, David Turnbull joined André Baljeu in interviewing two of the three Co-Founders of Hotelhero, Florian Montag and Thibault Gence, at their Berlin Offices.
We discussed a range of topics from their motivations to start a company right out of Hotelschool right through to their learnings over the last 3 years.
Time stamps
Part One
00:39 - Background & Motivation
04:15 - Hotelhero's Evolution
09:15 - Hotel's adopting an R&D approach
12:57 - Balancing Technology vs. Service
20:45 - Learning from Hotels...
2019-11-0649 min
techtalk.travelS03E06: Kristian Valk | HotelchampWe sit down with Co-Founder & CEO of HotelChamp, Kristian Valk. Based in Amsterdam, Kristian talks about Hotelchamp's company culture, customer stickiness, startup challenges, maximising data and of course the state of the nation around the best methods for boosting direct bookings and building guest relationships.
Hotelchamp have a great product, a fantastic team of people and it was a great pleasure spending time with them and talking shop with Kristian.
Chapters
00:22 - Background
02:55 - Company challenges & advice
05:17 - Company Culture
07:53 - Lookers to Bookers...
2019-08-1133 min
Groeihelden | BNRHypergrowthGroeibedrijven Hotelchamp en Fixico passen deze methode toe. Ze vertellen waarom en leggen uit wat de gevolgen zijn voor hun dagelijkse bedrijfsvoering.See omnystudio.com/listener for privacy information.
2018-09-1224 min
DRIVE: Groeigeheimen van topondernemersDRIVE-027: Kristian Valk - HotelchampIn de podcast Drive luister je naar exclusieve diepte-interviews met topondernemers, gepresenteerd door Taco Oosterkamp. In deze aflevering: Kristian Valk, die de hotelwereld opschudt met Hotelchamp. Taco interviewt in deze podcast ondernemers die miljoenenbedrijven runnen, maar ze begonnen allemaal klein. Vaak letterlijk aan de keukentafel of op een zolderkamer. In Drive duiken we in de oorsprong van hun bedrijf en ondernemerschap: waarom werden ze ondernemer? Wat zat er tegen? Hoe zijn ze zo succesvol geworden? Kristian Valk is samen met Kasper Middelkoop oprichter van Hotelchamp, een softwareplatform waarmee hotel-ondernemers zelf kunnen zorgen voor meer directe...
2017-10-041h 09
The SaaS Revolution ShowInsights into a $1.75 Million Seed Raise, with Kristian Valk, CEO of HotelChampCEO and Co-Founder of SaaS Startup HotelChamp, Kristian Valk, Joins Alex Theuma on this episode of The SaaS Revolution Show, to get the story on why he built HotelChamp, is progress so far and insights into their successful $1.75 Million Seed round, and why it might be a little unconventional.
Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, IrelandBook tickets: https://saastock-europe.com/tickets/🇺🇸 SaaStock USA 2025: April 2026 | Austin, TexasBook tickets: https://saastock-usa.com/🤝 Saa...
2016-09-2923 min
SaaS Insider028: Interview with Kristian Valk from HotelChampKristian Valk from HotelChamp was interviewed by Shira Abel from Hunter & Bard on this show. They discussed how HotelChamp has gone from idea to product and from a few clients to clients worldwide - all from Amsterdam. Kristian talks about why he prefers having people in an office instead of remote workers, and gets explicit on HotelChamps sales model. Kristian Valk Kristian Valk is the Founder & CEO of Hotelchamp. After 15 years as an entrepreneur in the Ecommerce market, Kristian is now disrupting the online hospitality market with Hotelchamp. Besides helping hotels increasing their direct bookings, he...
2016-08-1038 min