Shows
Performance Marketing UnlockedCMOs and CEOs are growing further apart – why?Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can...2025-06-2543 min
bloganaral1977The Design Of Cmos Radio-frequency Integrated Circuits Lee PdfFile name: The Design Of Cmos Radio-frequency Integrated Circuits Lee Pdf Rating: 4.4 / 5 (2441 votes) Downloads: 16954 ======================== Link👉The Design Of Cmos Radio-frequency Integrated Circuits Lee Pdf ======================== Some review material is provided, so that the The design of CMOS radio-frequency integrated circuits PDF. Title. For example Successful design therefore depends critically on a detailed understanding of their characteristics. Since mainstream integrated circuit (IC) processes have evolved largely to satisfy the demands of digital electronics, the RF...2025-05-0100 min
Deeep DiveCMOs Navigating AI: The Flywheel and Audience InsightsAbout This EpisodeIn a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.Join us as we explore:Why linear marketing funnels are no longer sustainable in the AI eraHow the flywheel model creates...2025-04-1414 min
Building Better CMOs and Marketing LeadersWelcome to Building Better CMOsMarketing is not really a profession.There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is.On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO "ch...2025-04-0803 min
Soul & Science: Fast Forward Your Marketing MindMini: Why CMOs Get FiredCMOs have the shortest lifespan of any C-suite executive. Why?In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.Key Takeaways:✅ Overpromising results is the #1 reason CMOs lose their jobs.✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.✅ CMOs need to “market the marketing”—internally proving their va...2025-03-1005 min
CMO IntelUnlocking Retail Media, Cloud Growth, and Crypto Opportunities for CMOs CMO Intel - Episode: February 21, 2025 CMO Intel Episode Date: February 21, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss several pivotal developments in the business and technology sectors that have significant implications for Chief Marketing Officers (CMOs). Officeworks' Retail Media Network Expansion Firstly, they explore Officeworks' expansion of its retail media network through the installation of digital screens in 170 stores. This move is highlighted as a strategic opportunity for CMOs in the retail and consumer goods sectors to enhance customer engagement through dynamic content and real-time messaging...2025-02-2108 minCMO IntelNavigating AI, Compliance, and Innovation: Insights for Today's CMOs CMO Intel CMO Intel In this episode of the CMO Intel podcast, Reese and Mark delve into various business and technology developments impacting the marketing landscape. They discuss Apple's strategic use of AI in the iPhone 16e, highlighting the potential for CMOs to leverage AI in enhancing customer experiences and justifying premium pricing. The duo also examines Google's settlement in Italy, stressing the importance of regulatory compliance and its implications for digital advertising costs. The bankruptcy of Nikola serves as a cautionary tale about market volatility and the need for transparency in marketing communications. The...2025-02-2008 minCMO IntelSustainable Packaging and Adapting to Regulatory Shifts: Strategies for CMOs CMO Intel CMO Intel Date: February 19, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant trends impacting marketing strategies for Chief Marketing Officers (CMOs). Starch-Based Packaging: A Sustainable Shift Firstly, they explore the rise of starch-based packaging, a shift driven by environmental awareness and regulatory pressures on single-use plastics. This trend presents an opportunity for brands to differentiate themselves by adopting biodegradable solutions, appealing to eco-conscious consumers and positioning companies as sustainability leaders. However, challenges such as higher production costs and limitations in durability require...2025-02-1906 minCMO IntelNavigating Market Shifts: AI, Retail Challenges, and Sustainable Strategies for CMOs CMO Intel - Episode on February 17, 2025 CMO Intel Podcast Description In this episode of the CMO Intel podcast, hosts Reese and Mark delve into several key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. They begin by discussing the decline in U.S. retail sales, which signals a cooling consumer sentiment. This trend prompts CMOs to rethink their strategies, focusing on value-driven messaging and loyalty programs to maintain customer retention during uncertain times. The conversation then shifts to the potential split of Intel's business...2025-02-1706 minCMO IntelAI Trends and Storytelling: Insights for Modern CMOs CMO Intel CMO Intel In the CMO Intel podcast, Reese and Mark discuss key insights from recent articles on Marvell Technology and GoDaddy, emphasizing trends crucial for Chief Marketing Officers. Marvell's stock surge, fueled by the AI boom, underscores the importance of AI-driven solutions across industries, affecting how CMOs market products. The company's expansion into automotive and industrial sectors signals shifting consumer demands, necessitating versatile marketing strategies. Additionally, Marvell's revenue challenges in China highlight the need for CMOs to consider geopolitical factors in their strategies. The podcast also highlights Marvell's significant R&D investments, suggesting...2025-02-1105 min
The SaaSiest Podcast173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.
We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.
Some of the questions we discuss in this episode are:
What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
With so man...2025-02-1054 min
The Modern Editor PodcastMy 5 Favorite Rules to Reference in CMOSIf you’re anything like me, there are times when you’ve been deep in your editing cave. In those heavy editing times, I always find myself reaching for my trusty Chicago Manual of Style (CMOS) to confirm my work. With so many rules, it’s impossible to remember them all, but there are some I check all. the. time. In this episode, I’m sharing the five rules I always double-check while editing.This episode was recorded in January 2025, after the release of CMOS 18 in September 2024. All references made are based on CMOS 18.For fun: Are...2025-02-0514 minCMO IntelNavigating Privacy and Crypto: New Frontiers for CMOs CMO Intel - Episode: December 6, 2024 CMO Intel Episode: December 6, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into two pivotal trends reshaping the marketing landscape: the rise of "de-Googling" and the surge of cryptocurrencies like Bitcoin. The Rise of "De-Googling" The concept of de-Googling highlights a growing consumer focus on privacy and data security, prompting CMOs to reconsider their reliance on major platforms like Google. This shift suggests a future where decentralized, privacy-focused ecosystems could become mainstream, necessitating innovative marketing strategies that prioritize transparency and ethical...2024-12-0606 minCMO IntelNavigating Mergers and Retail Disruption: Insights for CMOs CMO Intel CMO Intel Release Date: December 2, 2024 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant developments impacting the world of marketing. Merger of The Monkeys with Droga5 The episode begins with an exploration of the merger of The Monkeys with Droga5 into Droga5 Australia and New Zealand under Accenture Song. Reese and Mark highlight how this consolidation exemplifies the potential for creative agencies to offer a broader range of services and a more integrated approach. This merger benefits Chief Marketing Officers (CMOs) by providing...2024-12-0206 minCMO IntelNavigating Market Shifts: Agility, Clarity, and Consumer Alignment for CMOs CMO Intel - Episode: November 21, 2024 CMO Intel Episode: November 21, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark explore recent developments in business and technology that have significant implications for Chief Marketing Officers. They begin by discussing Target's financial struggles compared to Walmart, emphasizing the need for CMOs to be agile in adjusting product mixes and marketing strategies in response to shifting consumer priorities, especially during economic downturns. They highlight the importance of brand perception and operational resilience, advocating for strong collaboration with logistics teams to ensure marketing promises are...2024-11-2106 min
C-Suite PerspectivesCEOs Want Growth. What Can CMOs Do Differently?Chief marketing officers (CMOs) are the growth engine for businesses, yet 50% of CEOs and CMOs don’t agree on success metrics. How can CMOs align with CEOs on expectations, speak the same language as CFOs, and drive revenue growth? Join Steve Odland and guest Denise Dahlhoff, PhD, Director of Marketing & Communications Research at The Conference Board, to discover where CEOs and CMOs differ on expectations, what metrics matter most, and how CMOs can communicate marketing's value to key stakeholders. (00:57) Understanding the Roles of CEO and CMO (03:55) The Critical CEO-CMO Relationship (05...2024-11-0429 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSWhat CEOs Fear Most When Hiring CMOsIn this episode of The Get, host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney, Chief Commercial Officer at GoTo and author of The Next CMO. Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer. He offers practical advice on organizational structure, fostering CEO-CMO trust, and managing expectations.Y...2024-10-3134 minCMO IntelSustainable Aviation and Targeted Political Ads: A New Era for CMOs CMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark delve into two key developments impacting the marketing world: the rise of electric aviation and the strategic execution of targeted political ad campaigns. Electric Aviation: A Shift Towards Sustainability They discuss how the burgeoning electric aviation industry, with pioneers like Sealand Flight and Harbour Air, signals a crucial shift for CMOs, particularly in travel and tech sectors. The emphasis is on sustainability, urging marketers to craft narratives that highlight both technological and environmental benefits, thereby aligning with...2024-10-2506 min
The Editing PodcastThe Chicago Manual of Style (CMOS): In conversation with Russell HarperRussell Harper of The Chicago Manual of Style (CMOS) talks about the changes to the 18th edition.Listen to find out more aboutThe international appeal of CMOSBalancing editorial logic and real-world usageRevision decision-making processReversing stylistic decisions in CMOSCapitalization of identity markers and CMOSSinglular 'they' and CMOSFiction and creative genres in CMOS guidanceCitations and CMOSKeeping up to date with changes in the publishing worldSign up for alerts about our publicationsWant to hone your editorial business skills? Our actionable guides and workbooks will help you plan and implement a programme for...2024-10-1137 minCMO IntelAR Rewards and Regulatory Shifts: New Frontiers for CMOs CMO Intel Podcast Summary CMO Intel Podcast Summary In today’s episode, we explore two significant developments impacting the marketing world, especially for Chief Marketing Officers (CMOs). 1. Acquisition by Benjamin Capital Partners: Benjamin Capital Partners has acquired New Thing Co., an innovator in augmented reality (AR) rewards. This acquisition is pivotal as it enhances how brands can engage with consumers through immersive AR experiences. Integrating New Thing Co.'s AR rewards into the Benjamin app, which already offers cash rewards, will now allow consumers to earn rewards by interacting with AR content. This de...2024-09-2005 minCMO IntelNavigating Change: Key Insights for CMOs from Industry Shifts CMO Intel CMO Intel In today's episode of the CMO Intel podcast, we delve into pivotal business and technology news that every Chief Marketing Officer should be aware of, as these developments significantly influence the marketing landscape. 1. Leadership Change at TelevisaUnivision Daniel Alegre, with a rich background in digital media from Google and Activision Blizzard, has been appointed CEO. This shift emphasizes the importance of digital transformation in media, particularly in the rapidly growing Spanish-speaking markets. CMOs should anticipate new opportunities in digital advertising and strategic partnerships under Alegre's leadership. 2. Ricoh's...2024-09-1905 minCMO IntelStrategic Partnerships, Cybersecurity, and Market Forecasts: Key Insights for CMOs CMO Intel: Episode for September 13, 2024 CMO Intel In this episode of the CMO Intel podcast, we explore pivotal business and technology developments that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). 1. BlockDAG and Borussia Dortmund Partnership What's Happening: BlockDAG has secured a $10 million partnership with Borussia Dortmund, a top European football club. Why It Matters: This partnership exemplifies the powerful potential of cross-industry collaborations, particularly between sports and cryptocurrency. For CMOs, it highlights the opportunity to boost brand visibility by aligning with globally recognized entities and tapping into diverse fanbases. Key Takeaway...2024-09-1305 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSWhat Veteran CMOs Know That First-Timers Don'tA good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of caution' that CMOs often go through, from being open-minded early on in their careers, to being able to recognize risky situations once they have more marketing leadership experience, to being more risk-averse and attuned to...2024-09-1244 minCMO IntelNavigating Tech Trends: Fiber Optics, Drone Deliveries, and Telecom Cloud for CMOs CMO Intel Podcast - Episode Description CMO Intel Episode: News about Business and Technology Impacting Marketing Release Date: September 3, 2024 In this episode of the CMO Intel podcast, we delve into several key developments in business and technology that are poised to impact the marketing landscape, offering insights crucial for Chief Marketing Officers (CMOs). Fiber Optics Market Growth The fiber optics market is expected to surge from USD 3.2 billion in 2024 to USD 6.8 billion by 2029. This growth is significant for CMOs as it highlights the increasing dependence on high-speed internet and...2024-09-0306 minCMO IntelBoosting Brand Engagement with Festivals, Crypto, and AI: Insights for CMOs CMO Intel Podcast CMO Intel In this episode of the CMO Intel podcast, we delve into significant developments in the marketing world that every Chief Marketing Officer should be aware of: Xiaohongshu Street Life Festival in Shanghai The festival, running from August 23rd to September 1st, features a 20-meter sculpture named “Duck on the Street” and over 200 themed activities. It underscores the power of blending digital and real-world experiences to boost consumer engagement and brand visibility. Key takeaway: Integrating cultural and artistic elements into marketing strategies can significantly enhance brand engagement and visibility. Leveraging loca...2024-08-2505 min
Passle CMO Series PodcastEpisode 153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program RolloutsWhile CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series episode, James Barclay invites Karen Wilcox, President of Marketing Speaks, to discuss the crucial role of BDMs in launching new programs and how CMOs can best support them.
Karen and James Cover:
The role of a BDM in the successful rollout of a new program
The degree of involvement BDMs should have in the early stages of a p...2024-08-2016 minPassle CMO Series PodcastEpisode 152 - Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing PartnersLaw firm leadership requires a collaborative effort across all functions. Collaboration between lawyers, teams and practices can be pivotal to the success of marketing and business development.
In this episode of the CMO Series, Alistair Bone welcomes Clinton Gary to share his insights on how law firm CMOs and Managing Partners can effectively collaborate.
With 25 years of experience as CMBDO in prominent law and Big 5 firms, Clinton is currently the Founder and Managing Partner of CREDO Consulting and has a focus on collaborative growth.
Clinton and Ali cover:
The meaning of collaboration a...2024-08-1345 min
The Business Owner's JourneyJohn Jantsch: Building a Business on Marketing Strategies, Systems, and Fractional CMOsFull Episode Page: John Jantsch: Building a Business on Marketing Strategies, Systems, and Fractional CMOs Episode Summary: John Jantsch, founder of Duct Tape Marketing, shares his journey and the milestones that led to the creation of his marketing methodology. John and host Nick Berry discuss the importance of strategy in marketing and how it can differentiate businesses in a crowded market. Jantsch also discusses the rise of fractional CMOs and the value they bring to businesses in terms of strategic thinking and execution. He highlights the need for a framework and a system w...2024-07-1137 min
Revenue Boost: A Marketing PodcastHow Smart CMOs Integrate Marketing into Business Growth StrategyWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer rete...2024-07-0227 min
Optimize Your Marketing PodcastTop Mistakes CMOs in B2B SaaS Companies Make | S2 Ep 4In this podcast episode, Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry. They discuss the challenges and opportunities of being a fractional CMO, the blurred definition of the role, and the importance of setting clear expectations for success. They also explore the evolving landscape of B2B SaaS marketing, the saturation of the market, and the need for differentiation and brand building. Ben emphasizes the power of word-of-mouth marketing and storytelling, as well as the importance of preparation and continuous learning to manage stress and drive...2024-06-1340 min
Building Web3Web3 Fractional CMOs: Everything You Need to Know to Market Your ProjectCurious about Web3 and Fractional CMOs? Watch this video to learn all about what they are and why you might need one for your business!Work with us: https://buildingweb3media.com/Chapters00:00 Introduction02:45 The Challenges of Marketing in the Web3 World06:01 Why Hiring a Fractional CMO is Important09:03 What Does a Fractional CMO Do?11:49 Benefits of Hiring a Fractional CMO14:58 Qualifications and Hiring a Fractional CMO23:48 ConclusionTwitter: x.com/jaxdwyer🚀The Power of Hiring a Fractional CMO for Your Web3 Business 🚀2024-06-1306 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthHow CMOs Navigate Complexities Of DigitalAmanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in relation to finding the right applications and the explosion of channels like TikTok and Snapchat respectively. For CMOs, the challenge is a rapidly evolving landscape and the need for agile strategies to remain ahead. Today, Amanda discusses how CMOs navigate the complexities of digital. Show NotesConnect With: Amanda Cole: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com...2024-06-0115 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersSimplified Marketing: Leadership for CMOsJoin Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the...2024-05-0935 min
Web3 CMO StoriesThe Future Ready Brand: Insights from Top CMOs – with Mitch Duckler | S4 E03Send us a textGet ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/th...2024-04-1927 min
Business Tech Brief By HackerNoon7 Ways CMOs Can Cut Costs While Boosting Growth and Efficiency
This story was originally published on HackerNoon at: https://hackernoon.com/7-ways-cmos-can-cut-costs-while-boosting-growth-and-efficiency.
CMOs can embrace the power of SEO and create content that connects with their target audience, reduces costs, and helps drive significant business growth.
Check more stories related to business at: https://hackernoon.com/c/business.
You can also check exclusive content about #marketing, #seo, #cmo, #digital-marketing, #customer-acquisition-cost, #seo-strategy, #startup-advice, #business-growth, and more.
This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page,
and for more stories, please visit hackernoon.com.
Here are seven valuable...2024-04-1106 min
B&H Photography PodcastB&H Podcast: Chat with Inventor of the CMOS Chip, Professor Eric FossumHow did a space-age invention become ubiquitous in today’s digital imaging landscape? Learn all about it here in our latest podcast, featuring pioneers of photography and digital imaging. In 1993, noted physicist and engineer Eric Fossum led the invention of the CMOS active-pixel image sensor as part of his work for NASA’s Jet Propulsion Laboratory (JPL). Then, as part of JPL’s mandate to seek commercial and consumer applications for emerging technologies, he was active in the transfer of the CMOS sensor’s “camera-on-a-chip” technology to industry. In our informative conversation w...2024-02-161h 07
The Business Storytelling Podcast651: The AI Marketing Revolution: How CMOs Can Ride the WaveShawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.
ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?
With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:
How to maximize AI use to drive performance.
What risks come with AI and how do you manage them?
What does responsible and effective AI integration look like?
How can...2024-02-1323 min
The Global DiscussionWhy CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global DiscussionWhy CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion
Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon."
A Journey Through the Advertising World
Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved t...2024-01-1820 min
CMO ConvoTim Hines | The power of entrepreneurial mindsets for CMOs | CMO ConvoWith so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success?That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches.2024-01-1735 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and OktaSaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta In this CMO panel, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them. -------------------------------------------------------------------------------------------- S...2024-01-1021 min
Duct Tape Marketing - The Small Business Marketing BlogThe Rise of Fractional CMOs and the Game-Changing Approach to Business GrowthThe Rise of Fractional CMOs and the Game-Changing Approach to Business Growth written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.
This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.
Key Takeaways:
Explore the game-changing concept of Fractional...2024-01-0900 min
B2B Mentors118. The Mentor Mindset: Lessons From Coaching 108 CMOs to SuccessAlan Gonsenhauser has 25+ years of experience as a Chief Marketing Officer and P&L General manager for global B2B firms in the Health Tech and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market and finance functions.At Forrester and SiriusDecisions, Alan was a CMO Executive advisor where he mentored 108 CMOs, helping to improve their marketing performance results and business alignment.Since forming DemandRevenue in early 2021, he has supported private equity portfolio companies as a Fractional / Interim CMO and an executive advisor to CMOs and marketing leaders. He helps clients build infrastructure...2024-01-0938 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthHow CMOs Navigate Complexities Of Digital -- Amanda Cole // BloomreachAmanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in relation to finding the right applications and the explosion of channels like TikTok and Snapchat respectively. For CMOs, the challenge is a rapidly evolving landscape and the need for agile strategies to remain ahead. Today, Amanda discusses how CMOs navigate the complexities of digital. Show NotesConnect With: Amanda Cole: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com...2024-01-0315 min
Renegade Marketers UniteReel Results: Video Strategies for B2B CMOs Want to win with video? Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/2023-12-2946 minPassle CMO Series PodcastEpisode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOsOn our recent CMO Series Webinar Will Eke was delighted to be joined by Michael Rynowecer, President of BTI Consulting Group to delve into their insights on CMO mobility and the opportunities for law firms and marketers in today’s climate.
A summary of the session, along with the video recording, is available here.
During the Webinar, Michael and Will explored:
The background to BTI’s research on CMOs
The ‘stand out’ findings AND the current state of play for CMOs in the legal industry
The most surprising insights
The key differences between US and UK mar...2023-12-0547 min
Jack Rants with Modern Bankers5 Ways Community Bank CMOs Enable LinkedIn for ProspectingIn this episode, "5 Ways Community Bank CMOs Enable LinkedIn for Prospecting," Jack delves into key takeaways, covering the significance of Deep Selling, the use of polls, and emerging trends for 2024, setting the stage for community bank CMOs to enhance their LinkedIn strategies. As Jack shares experiences from the Sales and Marketing School, he presents five actionable tips for CMOs aiming to elevate their bank's LinkedIn presence. The discussion spans consistent branding through banker profiles, strategic use of LinkedIn backgrounds, personalized content optimization, unlocking the potential of Creator Mode, and maximizing the impact of LinkedIn Company Pages. Whether you're a seasoned...2023-12-0422 min
The NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #70 "7 CMO Mistakes That Will Get Them Fired This Year… and What CEOs Wish Their CMOs Knew""Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies. 2023-11-2750 minThe NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #70 "7 CMO Mistakes That Will Get Them Fired This Year… and What CEOs Wish Their CMOs Knew""Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies. 2023-11-2750 min
C-Suite Sales & Marketing PerspectivesPart 2: What B2B CEOs Want From Their CMOsMeet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value creation, C-suite collaboration, tech-savviness, data-driven creativity, and thought leadership proficiency. Randy advocates storytelling, a strong POV, and aligning with CEOs for success."You've got to have this real North Star around what you want your experience to be for the people interacting with your company." - Randy WoottonRandy advocates that CMOs must adapt to these changes by developing data-driven strategies, crafting compelling narratives, and aligning their efforts to help shape the company's...2023-09-1734 min
Partnership UnpackedHow CMOs and Partnership Leaders Should Approach New Technologies Like AI with Mitch Joel In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away. In those instances, we had advance notice that change was coming. With disruptive technologies like AI, change is thrust upon us seemingly overnight, with CMOs and partnership leaders struggling to catch up by the light of the new dawn. But change...2023-09-1136 min
The Mindful MarketerGenerative AI: What Intentional CMOs Need to Know with Charlene LiGenerative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is...2023-09-0835 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersFractional CMOs Love Data-Driven Marketing with Neal SchafferOn this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies...2023-09-0735 min
Women Powering Ecommerce[WPE_024] - Harness the Power of Fractional CMOs for E-Commerce SuccessJoin us for another captivating episode of Women Powering eCommerce. Explore my journey as a female e-commerce entrepreneur, navigating highs, and lows, and igniting your business aspirations. Today, uncover the game-changing concept of fractional CMOs—your secret weapon to scale your business strategically.Discover the world of fractional CMOs—part-time marketing maestros with strategic insights that turbocharge your marketing strategy without committing to a full-time executive. Learn how to harness their expertise, infuse fresh ideas, and pivot your business for success.Dive into real experiences as we journey from growth plateaus to harnessing fractional C-level executives. Explore their ampl...2023-08-2408 min
C-Suite Sales & Marketing PerspectivesWhat CEOs Want From CMOs: Challenging the Typical PerspectiveMeet Denys Dubner, the visionary CEO at the helm of two prominent international companies. Boasting a rich marketing background, Denys has consistently delivered impressive growth in his previous roles as a CMO. His distinct approach to what he expects from his CMOs sets Denys apart.In this interview, Denys strongly emphasizes generating customer value, particularly at the top of the funnel, targeting the 97% of potential customers who are not yet familiar with your brand. For Denys, it's crucial that CMOs prioritize brand awareness, trust, and likability in advance of direct contact. Being a faceless company approaching customers...2023-07-3126 min
The Application with Allison TurcioEp. 23: Empowering Higher Education CMOs: The Transformative Power of Support NetworksIn a fast-paced and ever-evolving higher education marketing landscape, the role of Chief Marketing Officers has become increasingly challenging. But what if there was a game-changing solution that could revolutionize their professional journey? Join us in this compelling podcast episode as we delve into the transformative power of support networks for higher education CMOs. Discover how these networks not only provide guidance and solutions to common challenges, but also prioritize camaraderie and a sense of belonging that fuel the success of CMOs within their professional community. Get ready to be inspired as we consider what higher ed marketing as...2023-07-0431 min
C-Suite Sales & Marketing PerspectivesPart 3: Why B2B CMOs Fail So QuicklyJoin host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle this issue head-on.Drawing from his extensive experience, Darryl emphasizes the critical importance of cultivating a deep understanding of external audiences and their needs. However, he also sheds light on a less-discussed aspect...2023-06-2844 min
Behind the Numbers: The Banking & Payments ShowThe Banking & Payments Show: What Bank CMOs Want | Jun 13, 2023On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with...2023-06-1329 min
B2B Marketing ExchangeRising To The Challenge: How B2B CMOs Are Thriving Amidst DisruptionIn the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions.In this episode, we listen to an intriguing panel held during our last B2B Marketing Exchange in Arizona. The panel included:Karen Steele, CMO of Sendoso;Natalie Cunningham, CMO of Terminus;Bryan Law, CMO of ZoomInfo; andNate Skinner, CMO of Onfido.The group discussed how CMOs could thrive amidst disruption and what strategies they implement...2023-05-3132 min
芯片揭秘出品：大咖谈芯第351期 | CMOS图像传感器 如何在智能汽车场景大放异彩欢迎收听由芯片揭秘出品的大咖谈芯，今天来做客的是思特威技术副总裁胡文阁。思特威（上海）电子科技股份有限公司 SmartSens Technology 是一家从事CMOS图像传感器芯片产品研发、设计和销售的高新技术企业，总部设立于中国上海，在多个城市及国家设有研发中心。胡文阁（Mike Hu）先生，毕业于北京大学，后在美国科罗拉多大学获得硕士学位，于1999年初开始CMOS图像传感器芯片的研发工作。2004年初他回国参与了BYD微电子公司的创建，时任总工程师并兼管CMOS图像传感器产品部，带领团队先后成功开发出多款图像传感器芯片，产品技术处于国内前沿。2012年胡先生创立了深圳安芯微电子（Allchip），率领团队成功开发了十多款车载CMOS单片成像传感器，集光电传感、图像信号处理及视频编码和传输多功能于一体，在同轴模拟视频格式（CVBS）的成像芯片领域都达到了国际先进水平，产品广泛应用于车载后视摄像头、电子门铃和探伤窥镜等小型监控设备。2020年加入思特威，任技术副总裁，负责思特威研发团队的管理并兼管深圳研发中心的工作。本期内容：01:51 CMOS未来的发展趋势和新机遇？06:25 公司目前在红外可见光和多光谱方向的运用是怎样的？08:40 公司目前主攻算法还是硬件？芯片揭秘是半导体产业人的发声平台，智库型科技新媒体。通过活动、企业家圈子、投资实现资源、项目与人才的高效链接。旗下大咖谈芯栏目紧跟半导体产业动向，以专访对话的形式让一线从业者发出自己的心声。我们结合音频+视频+图文的多元模式帮助合作企业立体宣传，也实时关注合作伙伴的最新快讯及产品动态，持续性地给予长期报道，输出价值内容。谈投资，聊项目，发心声，就来芯片揭秘！商务合作请致电：16628591417。这些渠道搜索“芯片揭秘”可以找到我们：喜马拉雅FM、蜻蜓FM、小宇宙、微信公众号、视频号、微信听书、今日头条、雪球、抖音、快手、苹果播客等泛用型播客客户端。欢迎粉丝们积极在评论区和我们留言互动哦，同时欢迎大家提出你们最想知道的芯片问题，优质提问将有机会得到产业大咖一对一解答！千万别错过~2023-05-1213 minCMO ConvoJoAnne Monfradi Dunn | Silo breaking C-suites: A CEO's perspective on the role of CMOs | CMO ConvoWe've heard a lot from CMOs on why they think an aligned C-suite is important for success. Now it's time to get a CEO's perspective on the CMO's role in achieving this.Key talking pointsThe importance of aligned C-suites, and why silos can be blockers to achieving this.Why CMOs have historically had problems aligning with the C-suite, and what they should be doing now.A CEO's perspective on the role of CMOs in breaking open C-suite silos.2023-04-1229 min
No BS B2B GrowthWhy CMOs are Poised to Become the Future CEOs of Facility Management Companies: Insights and Strategies for Career GrowthIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within...2023-04-0416 min
WBSRocks: Business Growth with Enterprise Software and Digital TransformationWBSP472: Grow Your Business by Learning the Top KPIs for CMOs, a Live Interview w/ a Panel of ExpertsSend us a textMarketing could be a time sucker if you don't track your numbers. But if you track too much, you might come across as too salesy that your prospects might not trust you. Marketing is all about the right balance. So how do you find that balance? And what KPIs CMOs use to track the balance?In today's episode, we invited a panel of cross-functional experts for live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CMOs. We discussed the best KPIs that CMOs should be measuring...2023-03-301h 00
Marketing School - Digital Marketing and Online Marketing TipsWhy Companies Are More Focused on Hiring CMOs with Performance-Marketing BackgroundsIn episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Com...2023-02-2808 min
CEO Sales StrategiesWhy Hire Fractional CROs And CMOs With Mary Grothe [Episode 85]CROs and CMOs are essential for scaling startup businesses as they provide the necessary knowledge to reach the next level. To keep smooth revenue growth, hiring fractional CROs and CMOs is a great idea. Doug C. Brown talks with Mary Grothe of the House of Revenue about the importance of working with such experts, even if they do not have full-time positions in your business.In this episode, you will learn:· The importance of business audit to guide CROs and CMOs with their job· The difference between a CRO and a consultant...2023-02-1441 min
kristatsonREADDOWNLOAD=@ 3D TCAD Simulation for CMOS Nanoeletronic Devices DOWNLOAD by Yung-Chun WuDownload 3D TCAD Simulation for CMOS Nanoeletronic Devices Full Edition,Full Version,Full Book by Yung-Chun Wu Reading Now at : https://happyreadingebook.club/?book=9811030650 OR DOWNLOAD EBOOK NOW! [PDF] Download READ/DOWNLOAD=@ 3D TCAD Simulation for CMOS Nanoeletronic Devices DOWNLOAD Ebook | READ ONLINE Download READ/DOWNLOAD=@ 3D TCAD Simulation for CMOS Nanoeletronic Devices DOWNLOAD read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD=@ 3D TCAD Simulation for CMOS Nanoeletronic Devices DOWNLOAD PDF - KINDLE - EPUB - MOBI2023-02-1400 min
tanedluen pdfEPUB$ Physical Design Of Cmos Integrated Circuits Using L Edit [Best!] by John P. UyemuraDownload Physical Design Of Cmos Integrated Circuits Using L Edit Full Edition,Full Version,Full Book by John P. Uyemura Reading Now at : https://happyreadingebook.club/?book=0534943268 OR DOWNLOAD EBOOK NOW! [PDF] Download *EPUB$ Physical Design Of Cmos Integrated Circuits Using L Edit [Best!] Ebook | READ ONLINE Download *EPUB$ Physical Design Of Cmos Integrated Circuits Using L Edit [Best!] read ebook online PDF EPUB KINDLE Download *EPUB$ Physical Design Of Cmos Integrated Circuits Using L Edit [Best!] PDF - KINDLE - EPUB - MOBI2023-02-0600 min
Marketing School - Digital Marketing and Online Marketing TipsWhy More CMOs Are Investing in Their Personal Brand #2338In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: why more CMOs are investing in their personal brands.
[00:34] Why we can see the rise of CMOs building their brands.
[00:44] Why it makes sense that CMOs are making this choice?
[00:59] Why it is worthwhile for every member...2023-01-1306 min
#Hashtags, The Gartner Marketing & Communications PodcastHow CMOs Are Upending Structure — With Sally WitzkyIn this episode, Gartner analyst Sally Witzky discusses insights from Gartner's Marketing Organization Insights Survey for 2022, with her perspective of what CMOs seemed to get right, and other data points that make us scratch our heads. Either way, CMOs changed all aspects of their marketing resource ecosystem from org structures to operating models to agency roster. The episode covers what they changed and what we’ve heard from CMOs since the survey’s release.Sally Witzky analyzes marketing organizational and operational trends and best practices. She advises CMOs to leverage proven and actionable techniques, systems and tools for...2022-09-0739 min
Rockstar CMO FMThe Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert EpisodeIn the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enablement.Ian goes backstage with accomplished marketing and communications professional Irene Nehrkorn-Kayn. If you are a frequent listener, you’ll have heard of Irene as we often mention her as she sends us suggestions and feedback, but what you may not know is that Dusseldorf-based Irene is a dynamic, creative, and goal-oriented international marketing professional with over 15 years of management/leadership experience in business development, marketing, and communications. Irene’s particu...2022-08-271h 09
The Artificial Intelligence ShowAI for CMOsIn a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared? In this week’s episode, Paul and Mike break...2022-06-1758 min
FUJI X cast｜FUJIFILMカメラ＆写真#19｜FUJIFILM X-H2Sに搭載｜X-Trans CMOS 5 HS、X-Processor 5 今後のAPS-C機はどうなる？先日公開された富士フイルムXサミット2022を見た感想です。第5世代の新センサー X-Trans CMOS 5 HS、X-Processor 5 で今後の富士フイルムAPS-C機、Xシリーズのカメラがどうなるのか。気になったことは？
FUJIFILM X-H2S
https://amzn.to/3mgDm6Y
X-Trans CMOS
https://fujifilm-x.com/ja-jp/products/x-trans-cmos/
noteサークル
https://note.com/aoneko/circle
🌱
2,000人超が参加する富士フイルムXカメラのユーザーFacebookグループを運営するフォトクリエイター のんびりデイズです。富士フイルムXシリーズのカメラがもっと好きになる。カメラに関する情報を発信。富士フイルムミラーレス初心者向けのニュースや楽しみ方をお届け。毎月配信。
話してほしい話題、質問や感想、応援メッセージは、メールフォーム、Twitterコミュニティ、noteコメントでお待ちしています。
お便りフォーム : https://forms.gle/WeRPXSqhA5AyMThX8
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今日も元気に楽しく
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Send in a voice message: https://podcasters.spotify.com/pod/show/xusers/message LISTENで開く2022-06-0706 min
YOUNG MARKETERS PODCASTEP06: Hãy bắt đầu với sự yêu thương NTD trước bất kỳ marketing agenda nào - Hùng Võ, APAC 2021 Top 50 CMOs
Sứ mệnh của một người làm nghề marketing là gì?
Câu chuyện ứng dụng sự thấu cảm ở platform Đi Để Trở Về? 6 mùa, 6 chiến dịch trôi qua chỉ để giúp anh hiểu rõ hơn chữ “Về” như thế nào?
Một người marketers hiểu người tiêu dùng khác một marketer yêu thương người tiêu dùng ra sao?
Bài học nhận ra từ thất bại tại Minh Long và Biti’s Hunter?
Tương lai của marketing: Từ 4Ps sang 4Es?
Còn rất nhiều chia sẻ, tâm sự từ...2022-04-161h 28
Renegade Marketers Unite3 Savvy CMOs Share SaaS Marketing SecretsSaaS is a 145 billion dollar industry that touches almost every aspect of our work lives. Even this podcast is brought to you by SaaS—a collection of 7+ tools to record, publish, and house countless marketing insights. You’d be hard-pressed to find a successful software product right now that isn’t either fully SaaS or migrating to it. There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there’s a noteworthy number of CMOs out there navigating a competitive market with massive growth potential. To help us understand what makes SaaS mar...2022-04-0843 min
The Artificial Intelligence ShowAI for CMOs series with Andrea Brimmer, AllyAs part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses.In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes.Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades in...2022-03-2932 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSBehind the Scenes: When CEOs and PE Talent Partners Recruit CMOsWhat’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm.If you’re a CMO looking to work in a private-equity-backed business, or a hiring leader in a PE-backed company, you will come across the PE talent partner. Learn about the role of the PE talent partner in recruiting CMOs. You’ll hear about the soft skills framework Bryan uses to vet CMO candidates. In particular, listen for his definition of agility: not just being adaptable, but being PROACTIVELY adaptable. We unpack th...2022-01-2034 min
Intel on AIMoving Beyond CMOSIn this episode of Intel on AI host Amir Khosrowshahi, assisted by Dmitri Nikonov, talks with Ian Young about Intel’s long-term research to develop more energy-efficient computing based on exploratory materials and devices as well as non-traditional architectures. Ian is Senior Fellow at Intel and the Director of the Exploratory Integrated Circuits in the Components Research. Ian was one of the key players in the advancement of dynamic and static random-access memory (DRAM, SRAM), and the integration of the bipolar junction transistor and complementary metal-oxide-semiconductor (CMOS) gate into a single integrated circuit (BiCMOS). He developed the or...2021-12-081h 05
The Revenue HustleMistakes CMOs make that get them FIRED - The Revenue Hustle #11 - MarkTackOn the latest episode of the Revenue Hustle, we're joined by Mark Tack, a 6 time CMO. Mark shares 2 common mistakes CMOs make that get them fired! Mark speaks from experience as he learned these lessons the hard way! Mark grew of these experiences and created his Growth Engine framework that he discusses in depth.
Mark's Revenue Rules:
It's all about the pipeline
CMOs need a scoreboard when building a growth engine
Connect with Mark on Linkedin: https://www.linkedin.com/in/marktack/
Resources mentioned in the episode:
Mark's Growth Engine (PD...2021-11-0441 min
Actionable Marketing PodcastAMP 251: Why Successful CMOs Need to Be Smart Business Strategists With Mark DonniganChief marketing officers (CMOs) typically only stay with a company for only 24-25 months. That type of turnover at the top level of marketing departments is not good for marketers in leadership roles or with leadership aspirations. Today’s guest is Mark Donnigan, a marketing consultant. He talks about why CMOs need to think more like business strategists to better connect where marketing fits into the big picture within your organization rather than thinking about marketing as a set of tactics that are separate from what the rest of the business is doing. Some...2021-09-0755 min
The Qualitalks PodcastWhat are CMOs and what are they good for (Part 1) [Kurt In Albon from Lonza]In this podcast, we talk about CMOs and CDMOs, i.e., Contract Manufacturing Organizations.
What they are, how they work, their past and expected future, and everything you need to know about them as a startup, a company, or just as an individual.
Our highly experienced and knowledgeable guest for this session is Kurt in Albon.
Kurt is Global Head of Information Quality at Lonza, one of the biggest CMOs in the world. He has been in the pharmaceutical industry for more than 25 years and holds leading-edge expertise in data integrity, pharmaceutical validation, i...2021-08-2540 min
Renegade Marketers UniteTop 3 Challenges for B2B CMOs in 2022We haven’t had a Drew-on-Drew episode in a while, so buckle in for a meta-conversation between Question-Drew and Answer-Drew for episode 250! That’s right, Renegade Thinkers Unite has reached episode two-five-zero, and with so many interviews over the years, Drew has tracked the challenges that B2B CMOs have faced as well as the solutions they’ve implemented to lead their organizations to greatness. Pulling together these insights as well as those gleaned from Renegade Thinkers Live discussions and the confidential conversations at CMO Huddles, Drew reflects on three core issues that B2B CMOs are facing th...2021-07-2335 min
Marketing VanguardGreg Welch and Global CMOs Weigh in on Today’s CMO OpportunitiesAlmost three years ago, I published Episode 5 of CMO Moves, called The CMO Roadmap to Success, with Greg Welch, Senior Partner of Spencer Stuart. Having placed over 500 CMOs at the time, all ears tuned in to find out the secrets to landing the big job. Today, I bring back Greg to give us on update on the current CMO landscape, what’s changed this year (everything!) and what’s ahead for CMOs. In addition, Greg introduces us to the Spencer Stuart CMO Summit that just went live and is included in this episode. Three Global CMOs from New York to Braz...2020-09-0946 min
Bond Investment MentorThe Wonderful World of CMOsWelcome to Bond Investment Mentor! This is a podcast dedicated to helping community financial institutions master the art of fixed income investments. In this episode:Review of Economic & Finance NewsJune MBS Prepayment ReportReview of FOMC MinutesPodcast Series on LIBOR Podcast Series (Blog Article)Podcast: Bloomberg's "Odd Lots"Exciting News: Online Courses Coming Soon!Join the Waiting List for New CoursesThe Wonderful World of CMOsWhat are collateralized mortgage obligations (CMOs)?Comparison of CMOs with mortgage-backed securities (MBS)Types of CMOsOverview of sequential structuresOverview of "planned amortization class" (PAC) structuresWhy invest in CMOs?Risks of CMOsBloomberg screensYield tables: YT, YT...2020-07-1527 min
Neural Implant podcast - the people behind Brain-Machine Interface revolutionsDr. Mauro Gandolfo Discusses 3Brain’s Projects using Brain Organoids and CMOSDr. Mauro Gandolfo is the cofounder and CEO of 3Brain. He received a PhD in Bioengineering from Università degli Studi di Genova and over the last 15 years, has committed to facilitating research in major fields like neuroscience, ophthalmology and cardiology. 3Brain is the world's first company to create microelectrode arrays with high resolution (HD-MEAs). In this episode, Dr.Gandolfo speaks about the ways brain organoids and CMOS technology are revolutionizing our understanding of neuronal functions. Top three takeaways: The main advantage of using CMOS-APS technology over conventional microelectrode arrays is that it is possible to...2020-07-0628 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSFractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path for your B2B SaaS company. We answer the questions you are most likely to have, including:How is hiring a fractional CMO different from hiring a consultant and different from hiring a full-time CMO?What are the key skills to look for in a fractional CMO?How to get the most long-term value from a fractional CMO engageme...2020-05-0622 min
Sales Lead Management RadioHow Fractional CMOs are Changing the Game for B2B
Chief Marketing Officers’ average tenure continues to fall to approximately 3.5 years as the importance of the position has correspondingly increased. Whether this turn-over can be attributed to career changes in a difficult labor market or impatience of CEOs, the demand for CMOs’ continues to grow. Add with the substantial complexity of the CMO’s job because of new technology offers and a corresponding shortage of skilled marketers, the end result is that many companies are falling behind in the marketing race. With the pressure for marketers to “out-market their competitors” has brought the demand for fractional or interim CMO...2020-04-0628 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSHow B2B SaaS CMOs Should Build their Marketing TeamsIn this episode, Erica calls on Drew’s experience as a marketing leader to talk about shepherding a marketing organization through hyper-growth, how to get beyond interviews, and how to get insights into candidates’ behavioral profiles to build high-performance marketing teams.As the first marketing lead in a legacy business that did not have a history of organized marketing, Drew has not just transitioned The Predictive Index brand into the digital world but has also built marketing into a lead and revenue generation function that numbers around 60 members today. What sets Drew’s perspective apart is his focus...2020-01-2427 min
English language Visionary Marketing PodcastsToo few CMOs are involved in digital transformationI came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a matter of fact, Forrester has highlighted the lack of involvement of marketers in such projects. This an issue in the United States, and the rest of the World. As I wanted to know more, I have interviewed Thomas Husson on our premises, earlier this month.
Too few...2019-06-0712 min