Look for any podcast host, guest or anyone
Showing episodes and shows of

How CMOs Commit

Shows

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive StrategyWhy CMOs Are Rethinking the C-Suite Org ChartEpisode 29 of The CMO Podcast with Fexingo: Lucas and Luna dig into a quiet but powerful shift in marketing leadership structure: more CMOs are hiring a Head of Revenue Operations (RevOps) and moving away from siloed demand gen, brand, and sales development teams. Using the example of Snowflake's 2025 reorg (where the CMO absorbed the sales development team), the hosts discuss why the traditional marketing-sales handoff is dying, what RevOps actually does, and why CMOs who don't adapt risk being sidelined in the next budget cycle. Specific data cited: Gartner's 2025 Marketing Organization Survey shows 38% of B2B CMOs now have...
2026-06-0309 minCMO Intel
CMO IntelIntegrating Digital and Physical: A New Era for CMOsCMO Intel CMO Intel Podcast Episode: May 19, 2026 In this CMO Intel podcast segment, hosts Reese and Mark explore key developments affecting marketing strategies for Chief Marketing Officers (CMOs). They delve into Hard Rock Digital's expansion into Ontario, showcasing it as a prime example of integrating physical and digital marketing strategies. This move highlights the importance of creating a cohesive brand experience across both online and offline platforms, a strategy applicable across various industries. The discussion emphasizes the role of data in personalizing marketing efforts and enhancing customer engagement, urging CMOs to leverage insights from multiple channels to understand the full...
2026-05-1906 minB2B Marketers on a Mission
B2B Marketers on a MissionEp. 216: Proven Strategies for CMOs in the Canadian Retail SectorProven Strategies for CMOs in the Canadian Retail Sector With the rise of AI, shifting consumer expectations, new market entrants, and increasing overhead costs, the Canadian retail landscape is under intense pressure. To survive and outpace the competition, retailers must adapt to rapidly evolving market dynamics, lead with courage, and be uniquely positioned in an ecosystem that’s becoming increasingly crowded. So, what can Canadian CMOs and retailer leaders do to embrace change and make strategic decisions that will lead to true differentiation and sustainable, long-term growth? In this solo episode, Christian Klepp (Host of th...
2026-04-3010 minCMO Intel
CMO IntelNavigating AI and Gaming: Future-Proof Strategies for CMOsCMO Intel - April 21, 2026 CMO Intel Date: April 21, 2026 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss significant developments in business and technology that are reshaping the marketing landscape, particularly for Chief Marketing Officers (CMOs). They highlight Adobe's innovative strides in AI-driven customer experience orchestration, emphasizing the importance of integrating AI agents into digital experience management. This approach requires CMOs to evolve their strategies to manage both content and context, ensuring accurate brand representation across AI interfaces—a shift likened to the importance of SEO a decade ago. Reese points out the urgency of addressing AI vi...
2026-04-2106 minCMO Intel
CMO IntelBalancing Innovation and Storytelling: Insights for CMOsCMO Intel - Podcast Description CMO Intel Date: April 20, 2026 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the contrasting strategies of two small-cap business services companies: ZW Data Action Technologies and Mastermind. ZW Data Action Technologies ZW Data Action Technologies is highlighted for its innovative use of blockchain technology in digital marketing, emphasizing transparency and trust through NFTs and blockchain-based SaaS services. This approach offers CMOs insights into managing and authenticating digital assets. Mastermind Meanwhile, Mastermind focuses on involvement marketing, underscoring the importance of storytelling and engagement. Their success across various industries indicates the...
2026-04-2007 minCitation Labs Podcast
Citation Labs PodcastHow to Pitch Link Building ROI to CMOs and Win Budget FASTQUESTION:How do I pitch link-building campaigns to my CMO?ANSWER:If you are struggling to communicate link building ROI, you are not alone. Most SEO teams talk tactics, but CMOs care about outcomes. To win buy-in, your enterprise link building strategy must connect directly to revenue.Start with link building ROI. CMOs need to see how link building ROI ties to pipeline, conversions, and growth. When you position link building ROI as a revenue driver, not a ranking tactic, your message lands.Next, frame your enterprise link building strategy around...
2026-04-1600 minCMO Intel
CMO IntelHarnessing AI and Data: Transforming Marketing Strategies for CMOsCMO Intel - Episode: March 25, 2026 CMO Intel Episode Date: March 25, 2026 In this episode of the CMO Intel podcast, Reese and Mark delve into key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. Cloud-Based Marketing Software They begin by discussing Direct Digital's focus on cloud-based marketing software, emphasizing the importance of integrating these tools to enhance customer engagement and streamline workflows. For CMOs, leveraging CRM systems and marketing automation can centralize data and automate campaigns, leading to more efficient operations and valuable customer insights. Data-Driven Marketing and Loyalty Analytics The conversation shifts to Aimia...
2026-03-2507 minUV相对论
UV相对论番外9：与寇煦丰教授对话——硬科技前沿：低温CMOS与自旋电子学本期节目，我们非常荣幸地邀请到了上海科技大学信息学院的寇煦丰教授。寇教授是微电子与集成电路领域的顶级专家，他的研究方向直指后摩尔时代集成电路的两大核心瓶颈。在这期深入而精彩的对话中，寇教授用他特有的、深入浅出的方式，为我们揭开了“低温CMOS”与“自旋电子学”这两个看似高深领域的神秘面纱。本期嘉宾：寇煦丰教授 背景：浙江大学竺可桢学院本科，美国加州大学洛杉矶分校（UCLA）微电子器件方向博士。2016年回国加入初创不久的上海科技大学，是信息学院早期的“创业者”之一。 研究方向：主要聚焦于两大方向——低温CMOS集成电路与自旋电子学（磁随机存储器，MRAM），旨在分别攻克集成电路的“功耗墙”与“存储墙”难题。 教学特色：因其能将枯燥艰深的芯片课程讲得生动有趣，被学生们亲切地称为“寇网红”。核心议题深度探讨1. 集成电路的“两堵墙”与破局之道寇教授指出，当前集成电路发展面临两大根本性瓶颈： 功耗墙：随着芯片上晶体管数量爆炸式增长，其产生的热量已接近传统散热技术的极限，单纯堆叠晶体管数量的老路难以为继。 存储墙：处理器计算速度与存储器数据存取速度之间的差距日益拉大，数据传输成为系统性能的主要拖累。他的研究正是为了正面解决这两个问题：用低温技术挑战功耗墙，用自旋电子学（新型存储器）跨越存储墙。2. 神奇的“低温CMOS”：给芯片泡个“液氮澡” 灵感来源：寇教授的研究灵感部分来源于电脑极客们用液氮给CPU超频的比赛。他们发现，将芯片浸泡在液氮（-196°C）中，可以短时间内大幅提升其运行频率。 科学原理：低温环境下，半导体材料的物理特性会发生有利变化：载流子迁移率提升、金属导线电阻降低、晶体管开关特性更陡峭。更重要的是，低温能极大抑制晶体管的漏电流，这是降低静态功耗的关键。 为何是液氮：液氮是空气中含量最高的氮气液化而成，化学性质稳定、不导电、成本相对低廉（大规模制备时每升电耗约0.3度），是实现大规模低温散热的理想介质。 实际效能：寇教授团队测试显示，在液氮环境下，运行同样的AI模型，芯片功耗可降低30%以上；而在高性能满负荷状态下，性能可提升35%以上。 挑战与前景：最大的挑战并非科学原理，而是工程化与系统集成。需要将成熟的液氮制冷工业与数据中心散热需求相结合。寇教授认为，随着AI算力需求飙升，单机柜功耗突破百千瓦时，相变冷却（如液氮气化吸热）将是必然选择。这项技术有望在特定对算力效率极度敏感的领域（如高频量化交易）率先落地。3. 自旋电子学与下一代存储器MRAM 什么是自旋电子学：不同于传统电子学利用电子的电荷属性，自旋电子学利用电子的自旋这一内禀属性来存储和传输信息。 MRAM的优势：基于自旋电子学的磁随机存储器，具有非易失性（断电不丢数据）、读写速度快、功耗低、寿命几乎无限等优点，是解决“存储墙”问题、实现存算一体的理想技术路径之一。 研究现状：寇教授团队在该领域致力于新材料、新结构的探索，以提升器件的性能和可靠性，推动其产业化应用。4. 交叉学科的力量与人才的稀缺 DeepSeek的启示：寇教授以幻方量化孵化DeepSeek的成功为例，指出其关键优势在于软硬件的深度协同优化。DeepSeek团队利用其在量化交易中积累的、对硬件底层极致优化的经验，将其应用于AI大模型的训练与推理，从而实现了惊人的效率与成本优势。 人才的断层：寇教授强调，当前既懂硬件架构又懂软件算法的“跨界”人才极度稀缺。传统的教育体系将软件（计算机）、硬件（电子工程）、通信等专业分隔，而未来的创新恰恰发生在这些领域的交叉地带。5. 个人历程与教育理念 选择上科大：寇教授分享了他在2016年选择加入刚刚成立三年的上海科技大学的原因。看中的是浦东张江集成电路与生物医药产业的聚集优势，以及在一所新大学中“从零开始”参与创业的挑战与自由度。 “干一行，爱一行”：寇教授坦言自己并非从一开始就热爱微电子。他鼓励年轻人，在缺乏全面认知的情况下，“干一行，爱一行”往往是更务实的选择。深入一个领域后，发现其服务于人类美好未来的意义，自然会生出热爱。 教学相长：他引用爱因斯坦的话：“如果你不能简单地解释一件事，说明你还没有真正理解它。”他认为，把复杂的知识讲明白，不仅是学生的收获，更是教师深化理解的必经之路。精彩观点集锦 关于创新：“通用市场赢家通吃，创新反而更多发生在‘专用’的垂直领域。找到一个新场景、新需求，用你的技术去满足它，就能建立起壁垒。” 关于技术落地：“从科学原理（0到1）到产品化（1到10）再到规模化（10到100），每一步的挑战截然不同。科学家擅长0到1，企业擅长10到100，而1到10往往是最难的‘无人区’。” 关于未来选择：“与其追逐一个万亿市场的通用神话，不如深耕一个只有十亿、百亿但你能牢牢把握的垂直市场。” 关于低温CMOS：“它不是一个从零开始的幻想。它的下限很高（有成熟的物理原理和工业基础），上限也很高，但上限究竟有多高，取决于我们如何解决从1到10的工程问题。”本期节目，寇煦丰教授不仅为我们进行了一次硬核科技的深度科普，更分享了一位科学家对产业、教育和创新的独到思考。在AI席卷一切的时代，他提醒我们，硬件创新与软硬件协同的深度，依然是决定未来高度的基石。时间戳01:31 抛开AI和芯片，聊一个更深、更精尖的前沿方向02:10 寇煦丰教授：从浙大到UCLA，再到上海科技大学的十年03:33 我的两大研究：用“低温CMOS”和“自旋电子学”挑战芯片极限04:32 学生叫我“网红”：怎么把最硬的课讲得让人着迷？05:25 为什么选择在一所全新的大学，当一名“创业者”式的老师07:19 我的考核秘诀：不考死记硬背，让学生动手设计芯片08:38 AI替代潮下，为什么硬件能力成了“避风港”？10:39 解密DeepSeek：它的成功，是软硬件深度协同的胜利13:47 我差点选了文科：一个历史爱好者的硬核转身15:09 选专业往事：在“学好数理化”的年代，我的迷茫与探索16:11 感谢浙大“竺可桢学院”：两年通识教育给了我选择权18:41 关于热爱：“干一行，爱一行”对大多数人更实际20:18 文科训练带给科学家的最大礼物：把复杂事情讲明白的能力22:07 人生关键选择：为什么放弃美国，回到一所刚建三年的大学？24:45 在美国微电子行业，我看到了那层“透明的天花板”26:21 上海张江的召唤：一所大学与一座科学城的相互成就28:07 我想要的不是铁饭碗，而是一张可以自由创作的白纸29:25 进入正题：什么是听起来很科幻的“低温CMOS”？31:26 从极客的液氮超频比赛，到可商用的芯片制冷技术32:23 芯片的“功耗墙”：我们造的芯片，为什么快被自己“热”死了？35:27 低温，如何同时成为芯片性能和功耗的“解药”？39:41 来自比特币矿场的真实启示：寒冷，本身就是算力优势40:57 第一个要回答的问题：芯片泡在液氮里，真的不会碎吗？43:54 九十年代就
2026-03-221h 30CMO Intel
CMO IntelRoku's Advertising Evolution and Prenetics' Strategic Pivot: Lessons for CMOsCMO Intel CMO Intel Episode Description - February 20, 2026 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss key developments in the business and technology sectors that impact marketing strategies for Chief Marketing Officers (CMOs). The conversation begins with Patrick Harris's appointment at Roku, emphasizing the strategic advantage his expertise in scaling advertising operations brings to the company. This move signals the growing importance of performance-based advertising in connected TV, offering CMOs new opportunities for targeted, data-driven campaigns with measurable ROI. Harris's role is expected to transform TV advertising into a more accountable medium, underscoring the need...
2026-02-2005 minSignal & Stakes
Signal & StakesWhy CMOs and CROs Are Incentivized to DisagreeSend us Fan MailSignal & Stakes Season 2, Episode 2Episode Title: CMOs and CROs Are Not Incentivized to Agree. That Is a Design Problem.Episode Description: The tension between CMOs and CROs is not a personality conflict. It is a structural flaw built directly into how most companies design their go-to-market leadership.In this episode, Raja Walia and Akande Davis break down why CMOs and CROs are set up to compete rather than collaborate, what each role actually needs to survive, and why the...
2026-02-1215 minCMO Intel
CMO IntelNavigating Deep Tech and Global Expansion: Insights for CMOsCMO Intel CMO Intel In this episode of the CMO Intel podcast, Reese and Mark delve into the critical developments in deep tech and global expansion that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). They highlight the rise of the secondary market in venture capital, particularly in capital-heavy sectors like deep tech, emphasizing the need for CMOs to anticipate how advancements in AI and data center infrastructure will transform consumer expectations and marketing strategies. Reese and Mark discuss the importance of integrating AI tools into marketing efforts, which can enhance personalization and data analysis, while maintaining brand...
2026-02-0307 minSignal & Stakes
Signal & StakesWhy AI Makes CMOs Critical in 2026, and Why It Will End Many of ThemSend us Fan MailSignal & Stakes Season 2, Episode 1Episode Title: Why AI Makes the CMO Role Critical in 2026. And Why It Will End Many of Them.Episode Description: AI does not care about your intent, your political capital, or how hard your team is working. It operationalizes whatever logic it is given. And right now, that logic belongs to the CMO.In this episode, Raja Walia and Akande Davis break down why AI is the most consequential moment for marketing leadership since marketing...
2026-01-2816 minDemand Revenue
Demand RevenueHow CMOs Can Budget With Conviction in 2026 | Growth, AI, and CFO AlignmentBudgeting season is here—and CMOs are under more pressure than ever to drive growth while cutting costs. In this episode of CMO Huddle Studio, Allan Gonsenhauser, Founder & CEO of Demand Revenue, joins the conversation to break down how modern CMOs can build budgets with conviction amid uncertainty, AI disruption, and shifting executive expectations. Drawing from deep experience as a CMO, P&L GM, and advisor to private-equity-backed companies, Allan shares what separates effective marketing budgets from reactive ones—and how CMOs can align with CFOs, boards, and CEOs for long-term value creation. 🔹 Topics covered include: Budgeting for growth vs. cos...
2026-01-0920 minCMO Intel
CMO IntelStrategic Partnerships and Digital Transformation: Empowering CMOs for SuccessCMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss significant developments in the business and technology sectors that impact marketing strategies for Chief Marketing Officers (CMOs). They highlight the Interpublic Group of Companies (IPG) as a strong dividend stock, emphasizing the importance for CMOs to align with financially stable and innovative partners that integrate data analytics and digital services. This approach ensures marketing efforts are both creative and data-driven, optimizing media spend and engagement. The conversation shifts to the World Tourism Network and TravelNetSoft partnership, which exemplifies how digital transformation can empower...
2025-12-0206 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 13: Dissecting the CMO ResponsibilitiesIn this powerhouse episode of CMOs Unscripted, host Lisa Martin sits down with Chandar Pattabhiram, one of LinkedIn’s Top 5 CMOs to Follow and now Chief Go-to-Market Officer (GTM Officer) at Workato. Together, they unpack the evolution of modern marketing leadership — from mastering the fundamentals of the C, M, and O to orchestrating full go-to-market strategy across marketing, alliances, enablement, and operations. Chandar shares candid lessons from his journey across startups, scale-ups, and global enterprises, explains how failure fuels growth, and reveals why board experience is now a strategic must for CMOs. The conversation concludes with actionable insights into how...
2025-11-1930 minCMO Intel
CMO IntelStrategic Tech Partnerships and UI/UX Innovations for CMOsCMO Intel CMO Intel Date: November 14, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the comparative analysis of tech companies Intellinetics and America's Suppliers, highlighting critical insights for Chief Marketing Officers (CMOs). Intellinetics stands out with its IntelliCloud platform, offering comprehensive document management solutions essential for marketing teams handling large volumes of data. With strong insider ownership and a focus on sectors like healthcare and education, Intellinetics presents a reliable partnership opportunity for CMOs aiming to leverage cutting-edge technologies and streamline operations through business process outsourcing. Conversely, America's Suppliers, focused on online wholesale distribution...
2025-11-1406 minCMO Intel
CMO IntelNavigating Crypto Staking and Energy Innovation: Opportunities for CMOsCMO Intel - Podcast Description CMO Intel In a recent segment of the CMO Intel podcast, hosts Reese and Mark discussed two significant developments impacting the marketing landscape for Chief Marketing Officers (CMOs). U.S. Treasury Approves Staking Rewards for Regulated Crypto Funds The hosts explored the U.S. Treasury's decision to approve staking rewards for regulated crypto funds. This move legitimizes staking as a viable income activity within the regulated financial sector, opening up new marketing opportunities for crypto-based financial products. CMOs can now target institutional investors with increased confidence, emphasizing the benefits of staking without regulatory concerns. The...
2025-11-1105 minABM Done Right - A Personal ABM Podcast
ABM Done Right - A Personal ABM PodcastJayashree Rajan and Eric Gruber on How CMOs Need to Rethink Their Approach to ABMSend us Fan MailBrandon Redlinger posted on LinkedIn that marketing doesn’t deserve a seat at the table by default. Marketing doesn’t have the respect of the CRO by default. Marketing should have a seat at the table and earn the respect of the CRO and sales, but other members of the C-suite lose confidence in Marketing’s ability to contribute more broadly than just branding and campaigns. They need to see that:You develop strategies that directly align with the company’s financial objectives.You collaborate more effectively with sales, customer success, product, and fina...
2025-10-141h 03PRmoment Podcast
PRmoment PodcastWhat do UK CMOs want? Censuswide’s Nicky Marks summarises the key findings of its Voice of the CMO ReportThank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage.For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical.And on the show today we're going to dive into the Censuswide’s...
2025-10-0717 minCMO Intel
CMO IntelEmbracing Fintech and AI: Transformative Strategies for CMOsCMO Intel - Podcast Description CMO Intel Date: October 6, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the transformative impact of fintech and AI on marketing strategies essential for Chief Marketing Officers (CMOs). They highlight how fintech companies like Rocket Companies, Kaspi.kz, and Mercurity Fintech are redefining customer engagement through seamless, tech-driven experiences. The discussion underscores the importance of data analytics in personalizing services and the trend towards ecosystem integration, which enhances customer retention and satisfaction. The conversation shifts to the role of blockchain in fintech, emphasizing the need for CMOs to communicate...
2025-10-0606 minCMO Intel
CMO IntelNavigating Market Shifts: CMOs in Finance, Retail, and FintechCMO Intel Podcast - Episode on October 2, 2025 CMO Intel Episode: Key Developments in Business and Technology Impacting CMOs In this episode of the CMO Intel podcast, hosts Reese and Mark delve into significant developments in the financial and retail sectors that are reshaping marketing strategies for Chief Marketing Officers (CMOs). Financial Sector: Virtune's Sui ETP Launch The launch of Virtune's Sui ETP on Euronext Paris marks a pivotal moment for CMOs in the financial industry, especially those dealing with digital assets. This new cost-efficient, physically backed crypto exchange-traded product aims to mainstream digital assets, necessitating a focus on educating potential...
2025-10-0207 minCMO Intel
CMO IntelAI and Innovation: Transforming Marketing Strategies for CMOsCMO Intel Podcast - Episode: September 30, 2025 CMO Intel Episode: September 30, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into significant shifts in business and technology that are impacting marketing strategies for Chief Marketing Officers (CMOs). They explore how ThredUp is leveraging working capital to drive growth by reinvesting in AI-driven enhancements and customer acquisition, highlighting the importance for CMOs to align financial strategies with marketing objectives. The conversation emphasizes the role of AI in modern marketing, noting its capacity to forecast trends and optimize customer journeys. The hosts also examine Coca-Cola's digital transformation in response...
2025-09-3007 minCMO Intel
CMO IntelAdapting to Change: EVs, Streaming Insights, and Content Management for CMOsCMO Intel - September 12, 2025 CMO Intel Date: September 12, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark explore key business and technology trends impacting the marketing landscape, particularly for Chief Marketing Officers (CMOs). Electric Vehicles and Marketing Strategies They begin by discussing the global rise of electric vehicles (EVs), highlighting how shifts in consumer preferences in regions like China, Europe, and North America are driving the need for adaptive marketing strategies. CMOs are advised to focus on differentiating features, manage consumer expectations amid production changes, and emphasize the long-term benefits of EVs to enhance brand positioning. Evolution...
2025-09-1208 minCMO Intel
CMO IntelDigital Transformation and Strategic Agility: Insights for Modern CMOsCMO Intel CMO Intel Release Date: September 11, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into key business and technology trends shaping the marketing landscape. They discuss the potential valuation of Caesars Entertainment's digital division, emphasizing the importance of digital transformation for CMOs. Reese highlights how digital assets can significantly enhance company value, while Mark stresses that digital strategies should be integral to business planning, not just marketing. The conversation shifts to the role of data analytics, with Caesars' integration of online and offline experiences serving as a model for leveraging data to drive customer...
2025-09-1106 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 6: How CMOs Are Scaling GenAI in Turbulent TimesIn this episode of CMOs Unscripted, host Lisa Martin welcomes Denise Persson, CMO of Snowflake, to discuss how AI is transforming the marketing function. Denise shares how her team has moved from experimentation to measurable impact, driving efficiencies across content creation, SDR enablement, and pipeline forecasting. With nearly 30 years in tech marketing, Denise offers bold insights into the future of hyper-personalization, trust, and the evolving role of marketers in an AI-first world.Key Takeaways:AI-Powered Efficiency: Snowflake has seen up to 80% time savings in content prep and 60% gains in SDR workflows, transforming productivity across the...
2025-08-1327 minAI Marketing
AI MarketingHow CMOs Need to Lead the AI Marketing ShiftMark Fidelman and Lee Hackett discuss the transformative potential of AI in marketing, emphasizing that CMOs must personally engage with AI tools to stay competitive and drive business value. They explore how AI will reshape marketing roles, potentially reducing team sizes while increasing productivity through advanced technologies like AI agents and large language models. The conversation highlights the critical need for CMOs to experiment, understand AI capabilities, and proactively integrate these technologies into their strategic planning to remain relevant in the rapidly evolving digital landscape. Speakers were Host Mark Fidelman and Lee Hackett from Blueprint...
2025-08-1227 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 5: The Business Impact of AI-Infused Marketing with Laura HeismanIn this episode of CMOs Unscripted, host Lisa Martin sits down with longtime AI in marketing advocate and CMO of Dynatrace, Laura Heisman. With more than three decades of experience building brands and businesses, Laura shares how AI is reshaping B2B marketing - from productivity gains to deeper customer insights- while emphasizing the importance of human potential and community.Laura dives into the evolution of AI Marketing Councils, the integration of AI into existing marketing platforms, and the critical balance between speed and thoughtfulness. She also offers practical advice for CMOs looking to embrace AI and...
2025-07-3027 minCMO Intel
CMO IntelAdapting to Market Dynamics: Insights for CMOs from Digital Tools to AICMO Intel Podcast - July 23, 2025 CMO Intel Podcast Description In this segment of the CMO Intel podcast, hosts Reese and Mark discuss key developments in the business and technology sectors that are impacting marketing strategies for Chief Marketing Officers (CMOs). They begin by highlighting Similarweb's role in digital intelligence, emphasizing the importance of its tools for performance benchmarking and market trend analysis, despite a recent earnings dip. CMOs are encouraged to leverage these insights to stay competitive and adapt to changing market dynamics. The discussion then shifts to Shopify, whose strong stock performance underscores the growing significance of e-commerce platforms...
2025-07-2306 minCMO Intel
CMO IntelNavigating Crypto, AI, and Geopolitics: Strategies for Agile CMOsCMO Intel - Episode: July 15, 2025 CMO Intel Episode: July 15, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss significant developments in the crypto market and tech industry that are shaping marketing strategies for Chief Marketing Officers (CMOs). They highlight Bitcoin's rising credibility as it gains traction with institutional investors, urging CMOs to align their brands with this evolving landscape by exploring fintech partnerships and integrating crypto payment options. The hosts emphasize the importance of adapting marketing messages to focus on stability and innovation, particularly as regulatory clarity in Washington DC boosts consumer confidence in cryptocurrencies. Reese...
2025-07-1506 minSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesWhy 40% of CMOs Are Cutting Agency Budgets in 2025 (And How to Stay Off the List)Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Let's get real for a second. 40% of CMOs are cutting agency budgets this year. (Not hype. That's from Gartner's 2025 CMO spend survey.) If you're still out there selling tasks instead of outcomes, blending in like every other "me too" agency, you're not just at risk—you're probably already on the cut list. But here's the good news: Some agencies aren't just surviving right now. They're growing like crazy. Why? Because they're le...
2025-07-1508 minCMO Intel
CMO IntelNavigating AI, Blockchain, and Crypto: Opportunities for Modern CMOsCMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss the evolving landscape for Chief Marketing Officers (CMOs) due to recent advancements in AI, blockchain, and cryptocurrency. They highlight Huawei's strategic move to offer its Ascend 910B AI chips in the Middle East and Southeast Asia, emphasizing the need for CMOs to adapt to geopolitical influences and explore cloud-based solutions for AI innovation. The conversation also touches on Foundation EGI's $23 million funding round aimed at improving manufacturing efficiencies through AI, urging CMOs to communicate these benefits effectively to stakeholders. Additionally, the issuance of...
2025-07-1106 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 3: Unlocking the Power of Integrated Marketing with Mandy DhaliwalIn this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.Mandy outlines why integrated marketing isn’t just a tactic—it’s a mindset. She shares practical insights on interlocking with sales, product, customer success, and the boardroom, all while keeping the customer at the center of every...
2025-07-0225 minPerformance Marketing Unlocked
Performance Marketing UnlockedCMOs and CEOs are growing further apart – why?Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can...
2025-06-2543 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 2: Succeeding as a Private Equity CMO — A Blueprint for all B2B CMOsIn this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to...
2025-06-1834 minCMO Intel
CMO IntelLeveraging Tech Partnerships: AI, Blockchain, and Digital Orthodontics for CMOsCMO Intel Podcast - June 10, 2025 CMO Intel In this segment of the CMO Intel podcast, Reese and Mark discuss three significant developments in business and technology that are pivotal for Chief Marketing Officers (CMOs) to consider. Expanded Partnership between Crayon and Google Cloud First, they explore the expanded partnership between Crayon and Google Cloud, emphasizing the democratization of AI and cloud solutions. This collaboration makes sophisticated data analytics and machine learning tools more accessible, particularly for mid-market businesses, allowing CMOs to enhance customer engagement and marketing strategies with personalized efforts and improved data-driven decision-making. IOST's Strategic Funding Round for RWA...
2025-06-1008 minCMOs Unscripted
CMOs UnscriptedCMOs Unscripted, Episode 1: From Silos to Synergy: The Integrated Marketing PlaybookWelcome to the premiere episode of CMOs Unscripted—a refreshingly candid series where top CMOs share bold insights, unfiltered strategies, and honest conversations that cut through the noise. Hosted by Lisa Martin, this show is designed for marketing leaders looking for real talk, not fluff.In this episode, Lisa sits down with Eric Herzog, a highly accomplished CMO and multi-award winner with an extensive background spanning Fortune 500 companies and startups. Together, they delve into the importance of integrated marketing, exploring how it enhances the customer experience and how aligning marketing with sales drives pipeline and revenue growth....
2025-06-0531 minCMO Intel
CMO IntelNavigating Trade Deals and AI Innovations: Strategies for CMOsCMO Intel - Podcast Description CMO Intel Date: 9 May 2025 Hosts: Reese and Mark In this segment of the CMO Intel podcast, hosts Reese and Mark explore the implications of a new trade deal between the US and the UK, emphasizing its impact on marketing strategies for CMOs. The agreement, which reduces tariffs on British luxury cars and opens the UK market to more US agricultural products, presents opportunities for brands like Rolls Royce and Jaguar to adjust their marketing tactics to leverage competitive pricing. CMOs in the food and beverage sector should also prepare to shift their messaging to emphasize...
2025-05-0906 minCMO Intel
CMO IntelNavigating Trade Tensions and Rebranding: Insights for CMOsCMO Intel - Podcast Description CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two pivotal topics affecting Chief Marketing Officers: the U.S.-China trade tensions and the Reddy Express rebranding campaign. U.S.-China Trade Tensions The escalating trade tensions pose challenges for CMOs, as they may lead to increased costs and shifts in consumer spending habits. Mark emphasizes the need for CMOs to re-evaluate supply chains, adjust pricing strategies, and maintain transparency with consumers to preserve trust. Agility in marketing is crucial, with a focus on diversifying supply sources and adapting...
2025-04-3006 minThe Campaign | A Marketing Podcast by 97th Floor
The Campaign | A Marketing Podcast by 97th FloorAI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI ConsultantReady or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will be just another Tuesday.  For CEOs and CMOs, understanding these changes and preparing now is critical.  This isn’t just about adopting new technology—it’s about rethinking the fundamentals of how your business will function in an AI-driven world. Understanding how AI will impact everything from SEO to advertising enables CMOs to create marketing strategies that can outlast any changes headed this way. What You’ll L...
2025-04-1839 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedCMOs Navigating AI: The Flywheel and Audience InsightsAbout This EpisodeIn a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.Join us as we explore:Why linear marketing funnels are no longer sustainable in the AI eraHow the flywheel model creates...
2025-04-1414 minBuilding Better CMOs and Marketing Leaders
Building Better CMOs and Marketing LeadersWelcome to Building Better CMOsMarketing is not really a profession.There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is.On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO "ch...
2025-04-0803 minCMO Intel
CMO IntelNavigating Tariff Changes: Strategies for CMOs in Retail and E-commerceCMO Intel CMO Intel Episode Date: April 4, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the implications of recent policy changes affecting U.S. tariffs and the elimination of the de minimis provision for low-value parcels from China. This shift, they argue, is a significant development for Chief Marketing Officers (CMOs), particularly in the retail and e-commerce sectors. Mark highlights that the removal of this provision could level the playing field for U.S. retailers, who have struggled to compete with low-cost imports from Chinese giants like Shein and Temu. Reese emphasizes that CMOs...
2025-04-0407 minCMO Intel
CMO IntelNavigating Global Challenges and Innovations for CMOsCMO Intel Podcast CMO Intel Episode Description In this episode of the CMO Intel podcast, Reese and Mark explore several pressing issues that Chief Marketing Officers (CMOs) should be aware of in the evolving business and technology landscape. They begin by discussing the impact of trade barriers and tariffs, particularly those introduced by the Trump administration, on global marketing strategies. CMOs are encouraged to be strategic in understanding how these changes affect pricing, supply chains, and consumer perception across different markets. The conversation then shifts to non-tariff barriers, such as the EU's carbon border adjustment mechanism and digital services taxes...
2025-04-0107 minCMO Intel
CMO IntelRevolutionizing Marketing: Blockchain, AI, and Robotics Insights for CMOsCMO Intel CMO Intel In a recent episode of the CMO Intel podcast, hosts Reese and Mark discussed key developments in the blockchain and robotics industries that are reshaping marketing strategies for Chief Marketing Officers (CMOs). Blockchain and Regulatory Compliance The partnership between Chainlink and ADGM highlights the importance of regulatory compliance in marketing blockchain technologies. CMOs are encouraged to emphasize transparency and security in their communications to build trust and differentiate their brands in the market. Additionally, the collaboration underscores the need for educational initiatives to inform audiences about blockchain's benefits. AI and Enhanced User Experience The conversation also...
2025-03-2706 minSoul & Science: Fast Forward Your Marketing Mind
Soul & Science: Fast Forward Your Marketing MindMini: Why CMOs Get FiredCMOs have the shortest lifespan of any C-suite executive. Why?In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.Key Takeaways:✅ Overpromising results is the #1 reason CMOs lose their jobs.✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.✅ CMOs need to “market the marketing”—internally proving their value.With CMO tenure averaging just 40 months, Jason will be focusing on lear...
2025-03-1005 minCMO Intel
CMO IntelUnlocking Retail Media, Cloud Growth, and Crypto Opportunities for CMOs CMO Intel - Episode: February 21, 2025 CMO Intel Episode Date: February 21, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss several pivotal developments in the business and technology sectors that have significant implications for Chief Marketing Officers (CMOs). Officeworks' Retail Media Network Expansion Firstly, they explore Officeworks' expansion of its retail media network through the installation of digital screens in 170 stores. This move is highlighted as a strategic opportunity for CMOs in the retail and consumer goods sectors to enhance customer engagement through dynamic content and real-time messaging...
2025-02-2108 minCMO Intel
CMO IntelUnlocking Retail Media, Cloud Growth, and Crypto Opportunities for CMOsCMO Intel - Episode: February 21, 2025 CMO Intel Episode Date: February 21, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss several pivotal developments in the business and technology sectors that have significant implications for Chief Marketing Officers (CMOs). Officeworks' Retail Media Network Expansion Firstly, they explore Officeworks' expansion of its retail media network through the installation of digital screens in 170 stores. This move is highlighted as a strategic opportunity for CMOs in the retail and consumer goods sectors to enhance customer engagement through dynamic content and real-time messaging. The digital screens also offer new advertising possibilities and...
2025-02-2108 minCMO Intel
CMO IntelNavigating AI, Compliance, and Innovation: Insights for Today's CMOs CMO Intel CMO Intel In this episode of the CMO Intel podcast, Reese and Mark delve into various business and technology developments impacting the marketing landscape. They discuss Apple's strategic use of AI in the iPhone 16e, highlighting the potential for CMOs to leverage AI in enhancing customer experiences and justifying premium pricing. The duo also examines Google's settlement in Italy, stressing the importance of regulatory compliance and its implications for digital advertising costs. The bankruptcy of Nikola serves as a cautionary tale about market volatility and the need for transparency in marketing communications. The...
2025-02-2008 minCMO Intel
CMO IntelSustainable Packaging and Adapting to Regulatory Shifts: Strategies for CMOs CMO Intel CMO Intel Date: February 19, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant trends impacting marketing strategies for Chief Marketing Officers (CMOs). Starch-Based Packaging: A Sustainable Shift Firstly, they explore the rise of starch-based packaging, a shift driven by environmental awareness and regulatory pressures on single-use plastics. This trend presents an opportunity for brands to differentiate themselves by adopting biodegradable solutions, appealing to eco-conscious consumers and positioning companies as sustainability leaders. However, challenges such as higher production costs and limitations in durability require...
2025-02-1906 minCMO Intel
CMO IntelNavigating Market Shifts: AI, Retail Challenges, and Sustainable Strategies for CMOsCMO Intel - Episode on February 17, 2025 CMO Intel Podcast Description In this episode of the CMO Intel podcast, hosts Reese and Mark delve into several key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. They begin by discussing the decline in U.S. retail sales, which signals a cooling consumer sentiment. This trend prompts CMOs to rethink their strategies, focusing on value-driven messaging and loyalty programs to maintain customer retention during uncertain times. The conversation then shifts to the potential split of Intel's business, which could lead to more specialized marketing strategies and...
2025-02-1706 minCMO Intel
CMO IntelNavigating Market Shifts: AI, Retail Challenges, and Sustainable Strategies for CMOs CMO Intel - Episode on February 17, 2025 CMO Intel Podcast Description In this episode of the CMO Intel podcast, hosts Reese and Mark delve into several key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. They begin by discussing the decline in U.S. retail sales, which signals a cooling consumer sentiment. This trend prompts CMOs to rethink their strategies, focusing on value-driven messaging and loyalty programs to maintain customer retention during uncertain times. The conversation then shifts to the potential split of Intel's business...
2025-02-1706 minCMO Intel
CMO IntelAI Trends and Storytelling: Insights for Modern CMOs CMO Intel CMO Intel In the CMO Intel podcast, Reese and Mark discuss key insights from recent articles on Marvell Technology and GoDaddy, emphasizing trends crucial for Chief Marketing Officers. Marvell's stock surge, fueled by the AI boom, underscores the importance of AI-driven solutions across industries, affecting how CMOs market products. The company's expansion into automotive and industrial sectors signals shifting consumer demands, necessitating versatile marketing strategies. Additionally, Marvell's revenue challenges in China highlight the need for CMOs to consider geopolitical factors in their strategies. The podcast also highlights Marvell's significant R&D investments, suggesting...
2025-02-1105 minThe SaaSiest Podcast
The SaaSiest Podcast173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.  We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient. Some of the questions we discuss in this episode are:  What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs? With so man...
2025-02-1054 minThe SaaSiest Podcast
The SaaSiest Podcast173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.  We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient. Some of the questions we discuss in this episode are:  What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs? With so man...
2025-02-1054 minThe Modern Editor - Editing Tips for Freelance Editors
The Modern Editor - Editing Tips for Freelance EditorsMy 5 Favorite Editing Rules to Reference in CMOS [Editing Tips]If you’re anything like me, there are times when you’ve been deep in your editing cave. In those heavy editing times, I always find myself reaching for my trusty Chicago Manual of Style (CMOS) to confirm my work. With so many rules, it’s impossible to remember them all, but there are some I check all. the. time. In this episode, I’m sharing the five rules I always double-check while editing.This episode was recorded in January 2025, after the release of CMOS 18 in September 2024. All references made are based on CMOS 18.For fun: Are...
2025-02-0514 minCMO Intel
CMO IntelNavigating Privacy and Crypto: New Frontiers for CMOs CMO Intel - Episode: December 6, 2024 CMO Intel Episode: December 6, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into two pivotal trends reshaping the marketing landscape: the rise of "de-Googling" and the surge of cryptocurrencies like Bitcoin. The Rise of "De-Googling" The concept of de-Googling highlights a growing consumer focus on privacy and data security, prompting CMOs to reconsider their reliance on major platforms like Google. This shift suggests a future where decentralized, privacy-focused ecosystems could become mainstream, necessitating innovative marketing strategies that prioritize transparency and ethical...
2024-12-0606 minCMO Intel
CMO IntelNavigating Mergers and Retail Disruption: Insights for CMOs CMO Intel CMO Intel Release Date: December 2, 2024 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant developments impacting the world of marketing. Merger of The Monkeys with Droga5 The episode begins with an exploration of the merger of The Monkeys with Droga5 into Droga5 Australia and New Zealand under Accenture Song. Reese and Mark highlight how this consolidation exemplifies the potential for creative agencies to offer a broader range of services and a more integrated approach. This merger benefits Chief Marketing Officers (CMOs) by providing...
2024-12-0206 minCMO Intel
CMO IntelNavigating Market Shifts: Agility, Clarity, and Consumer Alignment for CMOs CMO Intel - Episode: November 21, 2024 CMO Intel Episode: November 21, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark explore recent developments in business and technology that have significant implications for Chief Marketing Officers. They begin by discussing Target's financial struggles compared to Walmart, emphasizing the need for CMOs to be agile in adjusting product mixes and marketing strategies in response to shifting consumer priorities, especially during economic downturns. They highlight the importance of brand perception and operational resilience, advocating for strong collaboration with logistics teams to ensure marketing promises are...
2024-11-2106 minThe Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSWhat CEOs Fear Most When Hiring CMOsIn this episode of The Get, host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney, Chief Commercial Officer at GoTo and author of The Next CMO. Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer. He offers practical advice on organizational structure, fostering CEO-CMO trust, and managing expectations.Y...
2024-10-3134 minCMO Intel
CMO IntelSustainable Aviation and Targeted Political Ads: A New Era for CMOsCMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark delve into two key developments impacting the marketing world: the rise of electric aviation and the strategic execution of targeted political ad campaigns. Electric Aviation: A Shift Towards Sustainability They discuss how the burgeoning electric aviation industry, with pioneers like Sealand Flight and Harbour Air, signals a crucial shift for CMOs, particularly in travel and tech sectors. The emphasis is on sustainability, urging marketers to craft narratives that highlight both technological and environmental benefits, thereby aligning with eco-conscious consumer values. The conversation extends beyond...
2024-10-2506 minCMO Intel
CMO IntelSustainable Aviation and Targeted Political Ads: A New Era for CMOs CMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark delve into two key developments impacting the marketing world: the rise of electric aviation and the strategic execution of targeted political ad campaigns. Electric Aviation: A Shift Towards Sustainability They discuss how the burgeoning electric aviation industry, with pioneers like Sealand Flight and Harbour Air, signals a crucial shift for CMOs, particularly in travel and tech sectors. The emphasis is on sustainability, urging marketers to craft narratives that highlight both technological and environmental benefits, thereby aligning with...
2024-10-2506 minThe Editing Podcast
The Editing PodcastThe Chicago Manual of Style (CMOS): In conversation with Russell HarperRussell Harper of The Chicago Manual of Style (CMOS) talks about the changes to the 18th edition.Listen to find out more aboutThe international appeal of CMOSBalancing editorial logic and real-world usageRevision decision-making processReversing stylistic decisions in CMOSCapitalization of identity markers and CMOSSinglular 'they' and CMOSFiction and creative genres in CMOS guidanceCitations and CMOSKeeping up to date with changes in the publishing worldSign up for alerts about our publicationsWant to hone your editorial business skills? Our actionable guides and workbooks will help you plan and implement a programme for...
2024-10-1137 minCMO Intel
CMO IntelAR Rewards and Regulatory Shifts: New Frontiers for CMOs CMO Intel Podcast Summary CMO Intel Podcast Summary In today’s episode, we explore two significant developments impacting the marketing world, especially for Chief Marketing Officers (CMOs). 1. Acquisition by Benjamin Capital Partners: Benjamin Capital Partners has acquired New Thing Co., an innovator in augmented reality (AR) rewards. This acquisition is pivotal as it enhances how brands can engage with consumers through immersive AR experiences. Integrating New Thing Co.'s AR rewards into the Benjamin app, which already offers cash rewards, will now allow consumers to earn rewards by interacting with AR content. This de...
2024-09-2005 minCMO Intel
CMO IntelAR Rewards and Regulatory Shifts: New Frontiers for CMOsCMO Intel Podcast Summary CMO Intel Podcast Summary In today’s episode, we explore two significant developments impacting the marketing world, especially for Chief Marketing Officers (CMOs). 1. Acquisition by Benjamin Capital Partners: Benjamin Capital Partners has acquired New Thing Co., an innovator in augmented reality (AR) rewards. This acquisition is pivotal as it enhances how brands can engage with consumers through immersive AR experiences. Integrating New Thing Co.'s AR rewards into the Benjamin app, which already offers cash rewards, will now allow consumers to earn rewards by interacting with AR content. This deepens the emotional connection between consumers and br...
2024-09-2005 minCMO Intel
CMO IntelNavigating Change: Key Insights for CMOs from Industry ShiftsCMO Intel CMO Intel In today's episode of the CMO Intel podcast, we delve into pivotal business and technology news that every Chief Marketing Officer should be aware of, as these developments significantly influence the marketing landscape. 1. Leadership Change at TelevisaUnivision Daniel Alegre, with a rich background in digital media from Google and Activision Blizzard, has been appointed CEO. This shift emphasizes the importance of digital transformation in media, particularly in the rapidly growing Spanish-speaking markets. CMOs should anticipate new opportunities in digital advertising and strategic partnerships under Alegre's leadership. 2. Ricoh's Restructuring The Japanese company is cutting three percent of...
2024-09-1905 minCMO Intel
CMO IntelNavigating Change: Key Insights for CMOs from Industry Shifts CMO Intel CMO Intel In today's episode of the CMO Intel podcast, we delve into pivotal business and technology news that every Chief Marketing Officer should be aware of, as these developments significantly influence the marketing landscape. 1. Leadership Change at TelevisaUnivision Daniel Alegre, with a rich background in digital media from Google and Activision Blizzard, has been appointed CEO. This shift emphasizes the importance of digital transformation in media, particularly in the rapidly growing Spanish-speaking markets. CMOs should anticipate new opportunities in digital advertising and strategic partnerships under Alegre's leadership. 2. Ricoh's...
2024-09-1905 minCMO Intel
CMO IntelStrategic Partnerships, Cybersecurity, and Market Forecasts: Key Insights for CMOsCMO Intel: Episode for September 13, 2024 CMO Intel In this episode of the CMO Intel podcast, we explore pivotal business and technology developments that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). 1. BlockDAG and Borussia Dortmund Partnership What's Happening: BlockDAG has secured a $10 million partnership with Borussia Dortmund, a top European football club. Why It Matters: This partnership exemplifies the powerful potential of cross-industry collaborations, particularly between sports and cryptocurrency. For CMOs, it highlights the opportunity to boost brand visibility by aligning with globally recognized entities and tapping into diverse fanbases. Key Takeaway: Emphasizes the importance of leveraging sports...
2024-09-1305 minCMO Intel
CMO IntelStrategic Partnerships, Cybersecurity, and Market Forecasts: Key Insights for CMOs CMO Intel: Episode for September 13, 2024 CMO Intel In this episode of the CMO Intel podcast, we explore pivotal business and technology developments that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). 1. BlockDAG and Borussia Dortmund Partnership What's Happening: BlockDAG has secured a $10 million partnership with Borussia Dortmund, a top European football club. Why It Matters: This partnership exemplifies the powerful potential of cross-industry collaborations, particularly between sports and cryptocurrency. For CMOs, it highlights the opportunity to boost brand visibility by aligning with globally recognized entities and tapping into diverse fanbases. Key Takeaway...
2024-09-1305 minThe Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSWhat Veteran CMOs Know That First-Timers Don'tA good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of caution' that CMOs often go through, from being open-minded early on in their careers, to being able to recognize risky situations once they have more marketing leadership experience, to being more risk-averse and attuned to...
2024-09-1244 minCMO Intel
CMO IntelNavigating Tech Trends: Fiber Optics, Drone Deliveries, and Telecom Cloud for CMOs CMO Intel Podcast - Episode Description CMO Intel Episode: News about Business and Technology Impacting Marketing Release Date: September 3, 2024 In this episode of the CMO Intel podcast, we delve into several key developments in business and technology that are poised to impact the marketing landscape, offering insights crucial for Chief Marketing Officers (CMOs). Fiber Optics Market Growth The fiber optics market is expected to surge from USD 3.2 billion in 2024 to USD 6.8 billion by 2029. This growth is significant for CMOs as it highlights the increasing dependence on high-speed internet and...
2024-09-0306 minCMO Intel
CMO IntelNavigating Tech Trends: Fiber Optics, Drone Deliveries, and Telecom Cloud for CMOsCMO Intel Podcast - Episode Description CMO Intel Episode: News about Business and Technology Impacting Marketing Release Date: September 3, 2024 In this episode of the CMO Intel podcast, we delve into several key developments in business and technology that are poised to impact the marketing landscape, offering insights crucial for Chief Marketing Officers (CMOs). Fiber Optics Market Growth The fiber optics market is expected to surge from USD 3.2 billion in 2024 to USD 6.8 billion by 2029. This growth is significant for CMOs as it highlights the increasing dependence on high-speed internet and data transmission, essential for digital marketing strategies. The expansion of data...
2024-09-0306 minCMO Intel
CMO IntelBoosting Brand Engagement with Festivals, Crypto, and AI: Insights for CMOs CMO Intel Podcast CMO Intel In this episode of the CMO Intel podcast, we delve into significant developments in the marketing world that every Chief Marketing Officer should be aware of: Xiaohongshu Street Life Festival in Shanghai The festival, running from August 23rd to September 1st, features a 20-meter sculpture named “Duck on the Street” and over 200 themed activities. It underscores the power of blending digital and real-world experiences to boost consumer engagement and brand visibility. Key takeaway: Integrating cultural and artistic elements into marketing strategies can significantly enhance brand engagement and visibility. Leveraging loca...
2024-08-2505 minRevenue Boost: A Marketing Podcast
Revenue Boost: A Marketing PodcastHow Smart CMOs Integrate Marketing into Business Growth StrategyWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer rete...
2024-07-0227 minOptimize Your Marketing Podcast
Optimize Your Marketing PodcastTop Mistakes CMOs in B2B SaaS Companies Make | S2 Ep 4In this podcast episode, Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry. They discuss the challenges and opportunities of being a fractional CMO, the blurred definition of the role, and the importance of setting clear expectations for success. They also explore the evolving landscape of B2B SaaS marketing, the saturation of the market, and the need for differentiation and brand building. Ben emphasizes the power of word-of-mouth marketing and storytelling, as well as the importance of preparation and continuous learning to manage stress and drive...
2024-06-1340 minBuilding Web3
Building Web3Web3 Fractional CMOs: Everything You Need to Know to Market Your ProjectCurious about Web3 and Fractional CMOs? Watch this video to learn all about what they are and why you might need one for your business!Work with us: https://buildingweb3media.com/Chapters00:00 Introduction02:45 The Challenges of Marketing in the Web3 World06:01 Why Hiring a Fractional CMO is Important09:03 What Does a Fractional CMO Do?11:49 Benefits of Hiring a Fractional CMO14:58 Qualifications and Hiring a Fractional CMO23:48 ConclusionTwitter: x.com/jaxdwyer🚀The Power of Hiring a Fractional CMO for Your Web3 Business 🚀
2024-06-1306 minMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersSimplified Marketing: Leadership for CMOsJoin Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the...
2024-05-0935 minB&H Photography Podcast
B&H Photography PodcastB&H Podcast: Chat with Inventor of the CMOS Chip, Professor Eric FossumHow did a space-age invention become ubiquitous in today's digital imaging landscape? Learn all about it here in our latest podcast, featuring pioneers of photography and digital imaging. In 1993, noted physicist and engineer Eric Fossum led the invention of the CMOS active-pixel image sensor as part of his work for NASA's Jet Propulsion Laboratory (JPL). Then, as part of JPL's mandate to seek commercial and consumer applications for emerging technologies, he was active in the transfer of the CMOS sensor's "camera-on-a-chip" technology to industry. In our informative conversation with Professor Fossum...
2024-02-161h 07The Global Discussion
The Global DiscussionWhy CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global DiscussionWhy CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon." A Journey Through the Advertising World Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved t...
2024-01-1820 minThe Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and OktaSaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta In this CMO panel, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them.  -------------------------------------------------------------------------------------------- S...
2024-01-1021 minDuct Tape Marketing - The Small Business Marketing Blog
Duct Tape Marketing - The Small Business Marketing BlogThe Rise of Fractional CMOs and the Game-Changing Approach to Business GrowthThe Rise of Fractional CMOs and the Game-Changing Approach to Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: Explore the game-changing concept of Fractional...
2024-01-0900 minThe NTM Growth Marketing Podcast
The NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #70 "7 CMO Mistakes That Will Get Them Fired This Year… and What CEOs Wish Their CMOs Knew""Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies.
2023-11-2750 minThe Mindful Marketer
The Mindful MarketerGenerative AI: What Intentional CMOs Need to Know with Charlene LiGenerative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is...
2023-09-0835 minMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersFractional CMOs Love Data-Driven Marketing with Neal SchafferOn this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies...
2023-09-0735 minC-Suite Sales & Marketing Perspectives
C-Suite Sales & Marketing PerspectivesPart 3: Why B2B CMOs Fail So QuicklyJoin host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle this issue head-on.Drawing from his extensive experience, Darryl emphasizes the critical importance of cultivating a deep understanding of external audiences and their needs. However, he also sheds light on a less-discussed aspect...
2023-06-2844 min大咖谈芯
大咖谈芯第351期 | CMOS图像传感器 如何在智能汽车场景大放异彩欢迎收听由芯片揭秘出品的大咖谈芯，今天来做客的是思特威技术副总裁胡文阁。思特威（上海）电子科技股份有限公司 SmartSens Technology 是一家从事CMOS图像传感器芯片产品研发、设计和销售的高新技术企业，总部设立于中国上海，在多个城市及国家设有研发中心。胡文阁（Mike Hu）先生，毕业于北京大学，后在美国科罗拉多大学获得硕士学位，于1999年初开始CMOS图像传感器芯片的研发工作。2004年初他回国参与了BYD微电子公司的创建，时任总工程师并兼管CMOS图像传感器产品部，带领团队先后成功开发出多款图像传感器芯片，产品技术处于国内前沿。2012年胡先生创立了深圳安芯微电子（Allchip），率领团队成功开发了十多款车载CMOS单片成像传感器，集光电传感、图像信号处理及视频编码和传输多功能于一体，在同轴模拟视频格式（CVBS）的成像芯片领域都达到了国际先进水平，产品广泛应用于车载后视摄像头、电子门铃和探伤窥镜等小型监控设备。2020年加入思特威，任技术副总裁，负责思特威研发团队的管理并兼管深圳研发中心的工作。本期内容：01:51 CMOS未来的发展趋势和新机遇？06:25 公司目前在红外可见光和多光谱方向的运用是怎样的？08:40 公司目前主攻算法还是硬件？芯片揭秘是半导体产业人的发声平台，智库型科技新媒体。通过活动、企业家圈子、投资实现资源、项目与人才的高效链接。旗下大咖谈芯栏目紧跟半导体产业动向，以专访对话的形式让一线从业者发出自己的心声。我们结合音频+视频+图文的多元模式帮助合作企业立体宣传，也实时关注合作伙伴的最新快讯及产品动态，持续性地给予长期报道，输出价值内容。谈投资，聊项目，发心声，就来芯片揭秘！商务合作请致电：16628591417。这些渠道搜索“芯片揭秘”可以找到我们：喜马拉雅FM、蜻蜓FM、小宇宙、微信公众号、视频号、微信听书、今日头条、雪球、抖音、快手、苹果播客等泛用型播客客户端。欢迎粉丝们积极在评论区和我们留言互动哦，同时欢迎大家提出你们最想知道的芯片问题，优质提问将有机会得到产业大咖一对一解答！千万别错过~
2023-05-1213 minMarketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing TipsWhy Companies Are More Focused on Hiring CMOs with Performance-Marketing BackgroundsIn episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Com...
2023-02-2808 minCEO Sales Strategies
CEO Sales StrategiesWhy Hire Fractional CROs And CMOs With Mary Grothe [Episode 85]CROs and CMOs are essential for scaling startup businesses as they provide the necessary knowledge to reach the next level. To keep smooth revenue growth, hiring fractional CROs and CMOs is a great idea. Doug C. Brown talks with Mary Grothe of the House of Revenue about the importance of working with such experts, even if they do not have full-time positions in your business.In this episode, you will learn:·         The importance of business audit to guide CROs and CMOs with their job·         The difference between a CRO and a consultant...
2023-02-1448 minMarketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing TipsWhy More CMOs Are Investing in Their Personal Brand #2338In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member...
2023-01-1306 minThe Artificial Intelligence Show
The Artificial Intelligence ShowAI for CMOsIn a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared? In this week’s episode, Paul and Mike break...
2022-06-1758 minYOUNG MARKETERS PODCAST
YOUNG MARKETERS PODCASTEP06: Hãy bắt đầu với sự yêu thương NTD trước bất kỳ marketing agenda nào - Hùng Võ, APAC 2021 Top 50 CMOs Sứ mệnh của một người làm nghề marketing là gì? Câu chuyện ứng dụng sự thấu cảm ở platform Đi Để Trở Về? 6 mùa, 6 chiến dịch trôi qua chỉ để giúp anh hiểu rõ hơn chữ “Về” như thế nào? Một người marketers hiểu người tiêu dùng khác một marketer yêu thương người tiêu dùng ra sao? Bài học nhận ra từ thất bại tại Minh Long và Biti’s Hunter? Tương lai của marketing: Từ 4Ps sang 4Es? Còn rất nhiều chia sẻ, tâm sự từ...
2022-04-161h 28