How CMOs Commit - Podcast Details

Shows

CMO Intel Harnessing AI and Data: Transforming Marketing Strategies for CMOs CMO Intel - Episode: March 25, 2026 CMO Intel Episode Date: March 25, 2026 In this episode of the CMO Intel podcast, Reese and Mark delve into key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. Cloud-Based Marketing Software They begin by discussing Direct Digital's focus on cloud-based marketing software, emphasizing the importance of integrating these tools to enhance customer engagement and streamline workflows. For CMOs, leveraging CRM systems and marketing automation can centralize data and automate campaigns, leading to more efficient operations and valuable customer insights.

2026-03-2507 min

CMO Intel Roku's Advertising Evolution and Prenetics' Strategic Pivot: Lessons for CMOs CMO Intel CMO Intel Episode Description - February 20, 2026 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss key developments in the business and technology sectors that impact marketing strategies for Chief Marketing Officers (CMOs). The conversation begins with Patrick Harris's appointment at Roku, emphasizing the strategic advantage his expertise in scaling advertising operations brings to the company. This move signals the growing importance of performance-based advertising in connected TV, offering CMOs new opportunities for targeted, data-driven campaigns with measurable ROI. Harris's role is expected to transform TV advertising into...

2026-02-2005 min

CMO Intel Navigating Deep Tech and Global Expansion: Insights for CMOs CMO Intel CMO Intel In this episode of the CMO Intel podcast, Reese and Mark delve into the critical developments in deep tech and global expansion that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). They highlight the rise of the secondary market in venture capital, particularly in capital-heavy sectors like deep tech, emphasizing the need for CMOs to anticipate how advancements in AI and data center infrastructure will transform consumer expectations and marketing strategies. Reese and Mark discuss the importance of integrating AI tools into marketing efforts, which can enhance personalization and...

2026-02-0307 min

Demand Revenue How CMOs Can Budget With Conviction in 2026 | Growth, AI, and CFO AlignmentBudgeting season is here—and CMOs are under more pressure than ever to drive growth while cutting costs. In this episode of CMO Huddle Studio, Allan Gonsenhauser, Founder & CEO of Demand Revenue, joins the conversation to break down how modern CMOs can build budgets with conviction amid uncertainty, AI disruption, and shifting executive expectations. Drawing from deep experience as a CMO, P&L GM, and advisor to private-equity-backed companies, Allan shares what separates effective marketing budgets from reactive ones—and how CMOs can align with CFOs, boards, and CEOs for long-term value creation. 🔹 Topics covered include: Budgeting for growth vs. cos...

2026-01-0920 min

Demand Revenue How Top CMOs Drive Growth: GTM Strategy, AI, and Private Equity InsightsIn this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world.With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams.Topics covered include:The first 30-60-90 days of an interim CMOFixing dirty CRM and GTM dataDefining and gove...

2025-12-2629 min

CMO Intel Strategic Partnerships and Digital Transformation: Empowering CMOs for Success CMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss significant developments in the business and technology sectors that impact marketing strategies for Chief Marketing Officers (CMOs). They highlight the Interpublic Group of Companies (IPG) as a strong dividend stock, emphasizing the importance for CMOs to align with financially stable and innovative partners that integrate data analytics and digital services. This approach ensures marketing efforts are both creative and data-driven, optimizing media spend and engagement. The conversation shifts to the World Tourism Network and TravelNetSoft partnership, which exemplifies...

2025-12-0206 min

CMOs Unscripted CMOs Unscripted, Episode 13: Dissecting the CMO ResponsibilitiesIn this powerhouse episode of CMOs Unscripted, host Lisa Martin sits down with Chandar Pattabhiram, one of LinkedIn’s Top 5 CMOs to Follow and now Chief Go-to-Market Officer (GTM Officer) at Workato. Together, they unpack the evolution of modern marketing leadership — from mastering the fundamentals of the C, M, and O to orchestrating full go-to-market strategy across marketing, alliances, enablement, and operations. Chandar shares candid lessons from his journey across startups, scale-ups, and global enterprises, explains how failure fuels growth, and reveals why board experience is now a strategic must for CMOs. The conversation concludes with actionable insights into how...

2025-11-1930 min

CMO Intel Strategic Tech Partnerships and UI/UX Innovations for CMOs CMO Intel CMO Intel Date: November 14, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the comparative analysis of tech companies Intellinetics and America's Suppliers, highlighting critical insights for Chief Marketing Officers (CMOs). Intellinetics stands out with its IntelliCloud platform, offering comprehensive document management solutions essential for marketing teams handling large volumes of data. With strong insider ownership and a focus on sectors like healthcare and education, Intellinetics presents a reliable partnership opportunity for CMOs aiming to leverage cutting-edge technologies and streamline operations through business process outsourcing.

2025-11-1406 min

CMO Intel Navigating Crypto Staking and Energy Innovation: Opportunities for CMOs CMO Intel - Podcast Description CMO Intel In a recent segment of the CMO Intel podcast, hosts Reese and Mark discussed two significant developments impacting the marketing landscape for Chief Marketing Officers (CMOs). U.S. Treasury Approves Staking Rewards for Regulated Crypto Funds The hosts explored the U.S. Treasury's decision to approve staking rewards for regulated crypto funds. This move legitimizes staking as a viable income activity within the regulated financial sector, opening up new marketing opportunities for crypto-based financial products. CMOs can now target institutional investors with increased confidence, emphasizing the...

2025-11-1105 min

CMOs Unscripted CMOs Unscripted, Episode 12: Building Credibility and Influence with Analysts and CustomersIn this episode of CMOs Unscripted, host Lisa Martin sits down with Rena Fallstrom, Head of Communications at Glean and member of the Forbes Communications Council, for a masterclass on the evolving art and science of global communications. With over 25 years in tech—from deep storage to AI—Rena shares hard-earned lessons on how CMOs and marketing leaders can build trust, credibility, and influence through authentic relationships with analysts, influencers, and media.Together, they explore why vulnerability and honesty—not perfection—create stronger analyst partnerships, how to tailor global comms strategies with cultural sensitivity, and how AI is trans...

2025-11-0526 min

ABM Done Right - A Personal ABM Podcast Jayashree Rajan and Eric Gruber on How CMOs Need to Rethink Their Approach to ABMSend us Fan MailBrandon Redlinger posted on LinkedIn that marketing doesn’t deserve a seat at the table by default. Marketing doesn’t have the respect of the CRO by default. Marketing should have a seat at the table and earn the respect of the CRO and sales, but other members of the C-suite lose confidence in Marketing’s ability to contribute more broadly than just branding and campaigns. They need to see that:You develop strategies that directly align with the company’s financial objectives.You collaborate more effectively with sales, customer success, product, and fina...

2025-10-141h 03

PRmoment Podcast What do UK CMOs want? Censuswide’s Nicky Marks summarises the key findings of its Voice of the CMO ReportThank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage.For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical.And on the show today we're going to dive into the Censuswide’s...

2025-10-0717 min

CMO Intel Embracing Fintech and AI: Transformative Strategies for CMOs CMO Intel - Podcast Description CMO Intel Date: October 6, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the transformative impact of fintech and AI on marketing strategies essential for Chief Marketing Officers (CMOs). They highlight how fintech companies like Rocket Companies, Kaspi.kz, and Mercurity Fintech are redefining customer engagement through seamless, tech-driven experiences. The discussion underscores the importance of data analytics in personalizing services and the trend towards ecosystem integration, which enhances customer retention and satisfaction. The conversation shifts to the role of blockchain in fintech...

2025-10-0606 min

CMO Intel Navigating Market Shifts: CMOs in Finance, Retail, and Fintech CMO Intel Podcast - Episode on October 2, 2025 CMO Intel Episode: Key Developments in Business and Technology Impacting CMOs In this episode of the CMO Intel podcast, hosts Reese and Mark delve into significant developments in the financial and retail sectors that are reshaping marketing strategies for Chief Marketing Officers (CMOs). Financial Sector: Virtune's Sui ETP Launch The launch of Virtune's Sui ETP on Euronext Paris marks a pivotal moment for CMOs in the financial industry, especially those dealing with digital assets. This new cost-efficient, physically backed crypto exchange-traded product aims to...

2025-10-0207 min

CMO Intel AI and Innovation: Transforming Marketing Strategies for CMOs CMO Intel Podcast - Episode: September 30, 2025 CMO Intel Episode: September 30, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into significant shifts in business and technology that are impacting marketing strategies for Chief Marketing Officers (CMOs). They explore how ThredUp is leveraging working capital to drive growth by reinvesting in AI-driven enhancements and customer acquisition, highlighting the importance for CMOs to align financial strategies with marketing objectives. The conversation emphasizes the role of AI in modern marketing, noting its capacity to forecast trends and optimize customer journeys. The hosts...

2025-09-3007 min

Quantum Market Watch Silicon CMOS Quantum Leap: Industrializing the ImpossibleThis is your Quantum Market Watch podcast.Today’s a day for quantum history—if you’ve been tracking headlines, you may have caught the news: Quantum Motion just delivered the first full-stack quantum computer built using standard 300 mm silicon CMOS chip fabrication. I’m Leo, your Learning Enhanced Operator, and I can’t overstate what this means for our industry, for markets, and maybe, for the very mechanics of modern computing.Picture me standing before a cleanroom, gown shimmering under fluorescent light, watching as engineers coax quantum bits—the wild, probabilistic particles at computing’s edge—into orde...

2025-09-1504 min

CMO Intel Adapting to Change: EVs, Streaming Insights, and Content Management for CMOs CMO Intel - September 12, 2025 CMO Intel Date: September 12, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark explore key business and technology trends impacting the marketing landscape, particularly for Chief Marketing Officers (CMOs). Electric Vehicles and Marketing Strategies They begin by discussing the global rise of electric vehicles (EVs), highlighting how shifts in consumer preferences in regions like China, Europe, and North America are driving the need for adaptive marketing strategies. CMOs are advised to focus on differentiating features, manage consumer expectations amid production changes, and emphasize the...

2025-09-1208 min

CMO Intel Digital Transformation and Strategic Agility: Insights for Modern CMOs CMO Intel CMO Intel Release Date: September 11, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into key business and technology trends shaping the marketing landscape. They discuss the potential valuation of Caesars Entertainment's digital division, emphasizing the importance of digital transformation for CMOs. Reese highlights how digital assets can significantly enhance company value, while Mark stresses that digital strategies should be integral to business planning, not just marketing. The conversation shifts to the role of data analytics, with Caesars' integration of online and offline experiences serving as a...

2025-09-1106 min

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame OutHow are PE-backed environments unique for SaaS CMOs? And what's the difference between the CMOs who flourish in PE-backed companies and those who flounder? This episode is required listening for any current or prospective CMO in a PE-backed company.This week on The Get, Erica Seidel dives into the nuances of marketing leadership in PE-backed B2B SaaS orgs with guest Julie Zadow, Growth Marketing Leader at The Riverside Company. They explore Julie's role in private equity as a marketing operating partner, insights into aligning marketing strategies with investment firm goals, and the impact of AI on...

2025-09-1137 min $Le Quantique c\'est (pas) magique !$

Le Quantique c'est (pas) magique !Quantum motion dévoile l'ordinateur quantique en Silicium CMOSQuel avenir pour l'informatique quantique ?L'épisode de cette semaine pose une question fascinante : si les puces quantiques pouvaient être fabriquées dans les mêmes usines que nos puces électroniques classiques, quelles applications concrètes pourraient émerger, et dans combien de temps ? Ce débat est lancé par une annonce révolutionnaire de la start-up Quantum Motion, qui a développé un ordinateur quantique utilisant la technologie CMOS, la même que celle de nos smartphones. Cette avancée pourrait transformer notre approche de l'informatique quantique en la rendant plus accessible et moins coûteuse.

2025-09-0707 min

The HEX-Files Energy Marketing Podcast WeWork Scandals and EBITDA Engineering: B2B Growth with Agencies and Fractional CMOsHow does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies?In Episode 9 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Frederik Klaarenbeek, Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory, discuss how B2B companies can boost growth through the hybrid model of fractional CMOs and agencies. They explain how this approach helps businesses scale quickly, align marketing with sales, and drive revenue by using strategic marketing, customer insights, and collaboration to achieve long-term success in competitive markets.

2025-09-0433 min

CMOs Unscripted CMOs Unscripted, Episode 6: How CMOs Are Scaling GenAI in Turbulent TimesIn this episode of CMOs Unscripted, host Lisa Martin welcomes Denise Persson, CMO of Snowflake, to discuss how AI is transforming the marketing function. Denise shares how her team has moved from experimentation to measurable impact, driving efficiencies across content creation, SDR enablement, and pipeline forecasting. With nearly 30 years in tech marketing, Denise offers bold insights into the future of hyper-personalization, trust, and the evolving role of marketers in an AI-first world.Key Takeaways:AI-Powered Efficiency: Snowflake has seen up to 80% time savings in content prep and 60% gains in SDR workflows, transforming productivity across the...

2025-08-1327 min

AI Marketing How CMOs Need to Lead the AI Marketing ShiftMark Fidelman and Lee Hackett discuss the transformative potential of AI in marketing, emphasizing that CMOs must personally engage with AI tools to stay competitive and drive business value. They explore how AI will reshape marketing roles, potentially reducing team sizes while increasing productivity through advanced technologies like AI agents and large language models. The conversation highlights the critical need for CMOs to experiment, understand AI capabilities, and proactively integrate these technologies into their strategic planning to remain relevant in the rapidly evolving digital landscape. Speakers were Host Mark Fidelman and Lee Hackett from Blueprint...

2025-08-1227 min

CMOs Unscripted CMOs Unscripted, Episode 5: The Business Impact of AI-Infused Marketing with Laura HeismanIn this episode of CMOs Unscripted, host Lisa Martin sits down with longtime AI in marketing advocate and CMO of Dynatrace, Laura Heisman. With more than three decades of experience building brands and businesses, Laura shares how AI is reshaping B2B marketing - from productivity gains to deeper customer insights- while emphasizing the importance of human potential and community.Laura dives into the evolution of AI Marketing Councils, the integration of AI into existing marketing platforms, and the critical balance between speed and thoughtfulness. She also offers practical advice for CMOs looking to embrace AI and...

2025-07-3027 min

CMO Intel Adapting to Market Dynamics: Insights for CMOs from Digital Tools to AI CMO Intel Podcast - July 23, 2025 CMO Intel Podcast Description In this segment of the CMO Intel podcast, hosts Reese and Mark discuss key developments in the business and technology sectors that are impacting marketing strategies for Chief Marketing Officers (CMOs). They begin by highlighting Similarweb's role in digital intelligence, emphasizing the importance of its tools for performance benchmarking and market trend analysis, despite a recent earnings dip. CMOs are encouraged to leverage these insights to stay competitive and adapt to changing market dynamics. The discussion then shifts to Shopify, whose strong stock performance...

2025-07-2306 min

CMO Intel Navigating Crypto, AI, and Geopolitics: Strategies for Agile CMOs CMO Intel - Episode: July 15, 2025 CMO Intel Episode: July 15, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss significant developments in the crypto market and tech industry that are shaping marketing strategies for Chief Marketing Officers (CMOs). They highlight Bitcoin's rising credibility as it gains traction with institutional investors, urging CMOs to align their brands with this evolving landscape by exploring fintech partnerships and integrating crypto payment options. The hosts emphasize the importance of adapting marketing messages to focus on stability and innovation, particularly as regulatory clarity in Washington DC boosts...

2025-07-1506 min

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Why 40% of CMOs Are Cutting Agency Budgets in 2025 (And How to Stay Off the List)Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Let's get real for a second. 40% of CMOs are cutting agency budgets this year. (Not hype. That's from Gartner's 2025 CMO spend survey.) If you're still out there selling tasks instead of outcomes, blending in like every other "me too" agency, you're not just at risk—you're probably already on the cut list. But here's the good news: Some agencies aren't just surviving right now. They're growing like crazy. Why? Because they're le...

2025-07-1508 min

CMO Intel Navigating AI, Blockchain, and Crypto: Opportunities for Modern CMOs CMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss the evolving landscape for Chief Marketing Officers (CMOs) due to recent advancements in AI, blockchain, and cryptocurrency. They highlight Huawei's strategic move to offer its Ascend 910B AI chips in the Middle East and Southeast Asia, emphasizing the need for CMOs to adapt to geopolitical influences and explore cloud-based solutions for AI innovation. The conversation also touches on Foundation EGI's $23 million funding round aimed at improving manufacturing efficiencies through AI, urging CMOs to communicate these benefits effectively to...

2025-07-1106 min

CMOs Unscripted CMOs Unscripted, Episode 3: Unlocking the Power of Integrated Marketing with Mandy DhaliwalIn this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.Mandy outlines why integrated marketing isn’t just a tactic—it’s a mindset. She shares practical insights on interlocking with sales, product, customer success, and the boardroom, all while keeping the customer at the center of every...

2025-07-0225 min

Performance Marketing Unlocked CMOs and CEOs are growing further apart – why?Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can...

2025-06-2543 min

CMOs Unscripted CMOs Unscripted, Episode 2: Succeeding as a Private Equity CMO — A Blueprint for all B2B CMOsIn this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to...

2025-06-1834 min

CMO Intel Leveraging Tech Partnerships: AI, Blockchain, and Digital Orthodontics for CMOs CMO Intel Podcast - June 10, 2025 CMO Intel In this segment of the CMO Intel podcast, Reese and Mark discuss three significant developments in business and technology that are pivotal for Chief Marketing Officers (CMOs) to consider. Expanded Partnership between Crayon and Google Cloud First, they explore the expanded partnership between Crayon and Google Cloud, emphasizing the democratization of AI and cloud solutions. This collaboration makes sophisticated data analytics and machine learning tools more accessible, particularly for mid-market businesses, allowing CMOs to enhance customer engagement and marketing strategies with personalized efforts and improved data-driven...

2025-06-1008 min

CMOs Unscripted CMOs Unscripted, Episode 1: From Silos to Synergy: The Integrated Marketing PlaybookWelcome to the premiere episode of CMOs Unscripted—a refreshingly candid series where top CMOs share bold insights, unfiltered strategies, and honest conversations that cut through the noise. Hosted by Lisa Martin, this show is designed for marketing leaders looking for real talk, not fluff.In this episode, Lisa sits down with Eric Herzog, a highly accomplished CMO and multi-award winner with an extensive background spanning Fortune 500 companies and startups. Together, they delve into the importance of integrated marketing, exploring how it enhances the customer experience and how aligning marketing with sales drives pipeline and revenue growth....

2025-06-0531 min

CMO Intel Navigating Trade Deals and AI Innovations: Strategies for CMOs CMO Intel - Podcast Description CMO Intel Date: 9 May 2025 Hosts: Reese and Mark In this segment of the CMO Intel podcast, hosts Reese and Mark explore the implications of a new trade deal between the US and the UK, emphasizing its impact on marketing strategies for CMOs. The agreement, which reduces tariffs on British luxury cars and opens the UK market to more US agricultural products, presents opportunities for brands like Rolls Royce and Jaguar to adjust their marketing tactics to leverage competitive pricing. CMOs in the food and beverage sector should also...

2025-05-0906 min

CMO Intel Navigating Trade Tensions and Rebranding: Insights for CMOs CMO Intel - Podcast Description CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two pivotal topics affecting Chief Marketing Officers: the U.S.-China trade tensions and the Reddy Express rebranding campaign. U.S.-China Trade Tensions The escalating trade tensions pose challenges for CMOs, as they may lead to increased costs and shifts in consumer spending habits. Mark emphasizes the need for CMOs to re-evaluate supply chains, adjust pricing strategies, and maintain transparency with consumers to preserve trust. Agility in marketing is crucial, with a...

2025-04-3006 min

The Campaign | A Marketing Podcast by 97th Floor AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI ConsultantReady or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will be just another Tuesday. For CEOs and CMOs, understanding these changes and preparing now is critical. This isn’t just about adopting new technology—it’s about rethinking the fundamentals of how your business will function in an AI-driven world. Understanding how AI will impact everything from SEO to advertising enables CMOs to create marketing strategies that can outlast any changes headed this way. What You’ll L...

2025-04-1839 min

Deeep Dive: Marketing Insights Unplugged CMOs Navigating AI: The Flywheel and Audience InsightsAbout This EpisodeIn a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.Join us as we explore:Why linear marketing funnels are no longer sustainable in the AI eraHow the flywheel model creates...

2025-04-1414 min

Building Better CMOs and Marketing Leaders Welcome to Building Better CMOsMarketing is not really a profession.There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is.On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO "ch...

2025-04-0803 min

CMO Intel Navigating Tariff Changes: Strategies for CMOs in Retail and E-commerce CMO Intel CMO Intel Episode Date: April 4, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into the implications of recent policy changes affecting U.S. tariffs and the elimination of the de minimis provision for low-value parcels from China. This shift, they argue, is a significant development for Chief Marketing Officers (CMOs), particularly in the retail and e-commerce sectors. Mark highlights that the removal of this provision could level the playing field for U.S. retailers, who have struggled to compete with low-cost imports from Chinese giants like...

2025-04-0407 min

CMO Intel Navigating Global Challenges and Innovations for CMOs CMO Intel Podcast CMO Intel Episode Description In this episode of the CMO Intel podcast, Reese and Mark explore several pressing issues that Chief Marketing Officers (CMOs) should be aware of in the evolving business and technology landscape. They begin by discussing the impact of trade barriers and tariffs, particularly those introduced by the Trump administration, on global marketing strategies. CMOs are encouraged to be strategic in understanding how these changes affect pricing, supply chains, and consumer perception across different markets. The conversation then shifts to non-tariff barriers, such as the...

2025-04-0107 min

CMO Intel Revolutionizing Marketing: Blockchain, AI, and Robotics Insights for CMOs CMO Intel CMO Intel In a recent episode of the CMO Intel podcast, hosts Reese and Mark discussed key developments in the blockchain and robotics industries that are reshaping marketing strategies for Chief Marketing Officers (CMOs). Blockchain and Regulatory Compliance The partnership between Chainlink and ADGM highlights the importance of regulatory compliance in marketing blockchain technologies. CMOs are encouraged to emphasize transparency and security in their communications to build trust and differentiate their brands in the market. Additionally, the collaboration underscores the need for educational initiatives to inform audiences about blockchain's benefits.

2025-03-2706 min

Soul & Science: Fast Forward Your Marketing Mind Mini: Why CMOs Get FiredCMOs have the shortest lifespan of any C-suite executive. Why?In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.Key Takeaways:✅ Overpromising results is the #1 reason CMOs lose their jobs.✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.✅ CMOs need to “market the marketing”—internally proving their value.With CMO tenure averaging just 40 months, Jason will be focusing on lear...

2025-03-1005 min

CMO Intel Unlocking Retail Media, Cloud Growth, and Crypto Opportunities for CMOs CMO Intel - Episode: February 21, 2025 CMO Intel Episode Date: February 21, 2025 In this episode of the CMO Intel podcast, hosts Reese and Mark discuss several pivotal developments in the business and technology sectors that have significant implications for Chief Marketing Officers (CMOs). Officeworks' Retail Media Network Expansion Firstly, they explore Officeworks' expansion of its retail media network through the installation of digital screens in 170 stores. This move is highlighted as a strategic opportunity for CMOs in the retail and consumer goods sectors to enhance customer engagement through dynamic content and real-time messaging...

2025-02-2108 min

CMO Intel Navigating AI, Compliance, and Innovation: Insights for Today's CMOs CMO Intel CMO Intel In this episode of the CMO Intel podcast, Reese and Mark delve into various business and technology developments impacting the marketing landscape. They discuss Apple's strategic use of AI in the iPhone 16e, highlighting the potential for CMOs to leverage AI in enhancing customer experiences and justifying premium pricing. The duo also examines Google's settlement in Italy, stressing the importance of regulatory compliance and its implications for digital advertising costs. The bankruptcy of Nikola serves as a cautionary tale about market volatility and the need for transparency in marketing communications. The...

2025-02-2008 min

CMO Intel Sustainable Packaging and Adapting to Regulatory Shifts: Strategies for CMOs CMO Intel CMO Intel Date: February 19, 2025 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant trends impacting marketing strategies for Chief Marketing Officers (CMOs). Starch-Based Packaging: A Sustainable Shift Firstly, they explore the rise of starch-based packaging, a shift driven by environmental awareness and regulatory pressures on single-use plastics. This trend presents an opportunity for brands to differentiate themselves by adopting biodegradable solutions, appealing to eco-conscious consumers and positioning companies as sustainability leaders. However, challenges such as higher production costs and limitations in durability require...

2025-02-1906 min

CMO Intel Navigating Market Shifts: AI, Retail Challenges, and Sustainable Strategies for CMOs CMO Intel - Episode on February 17, 2025 CMO Intel Podcast Description In this episode of the CMO Intel podcast, hosts Reese and Mark delve into several key developments in business and technology that are reshaping the marketing landscape for Chief Marketing Officers. They begin by discussing the decline in U.S. retail sales, which signals a cooling consumer sentiment. This trend prompts CMOs to rethink their strategies, focusing on value-driven messaging and loyalty programs to maintain customer retention during uncertain times. The conversation then shifts to the potential split of Intel's business...

2025-02-1706 min

CMO Intel AI Trends and Storytelling: Insights for Modern CMOs CMO Intel CMO Intel In the CMO Intel podcast, Reese and Mark discuss key insights from recent articles on Marvell Technology and GoDaddy, emphasizing trends crucial for Chief Marketing Officers. Marvell's stock surge, fueled by the AI boom, underscores the importance of AI-driven solutions across industries, affecting how CMOs market products. The company's expansion into automotive and industrial sectors signals shifting consumer demands, necessitating versatile marketing strategies. Additionally, Marvell's revenue challenges in China highlight the need for CMOs to consider geopolitical factors in their strategies. The podcast also highlights Marvell's significant R&D investments, suggesting...

2025-02-1105 min

The SaaSiest Podcast 173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient. Some of the questions we discuss in this episode are: What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs? With so man...

2025-02-1054 min

The Modern Editor Podcast My 5 Favorite Editing Rules to Reference in CMOS [Editing Tips]If you’re anything like me, there are times when you’ve been deep in your editing cave. In those heavy editing times, I always find myself reaching for my trusty Chicago Manual of Style (CMOS) to confirm my work. With so many rules, it’s impossible to remember them all, but there are some I check all. the. time. In this episode, I’m sharing the five rules I always double-check while editing.This episode was recorded in January 2025, after the release of CMOS 18 in September 2024. All references made are based on CMOS 18.For fun: Are...

2025-02-0514 min

CMO Intel Navigating Privacy and Crypto: New Frontiers for CMOs CMO Intel - Episode: December 6, 2024 CMO Intel Episode: December 6, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark delve into two pivotal trends reshaping the marketing landscape: the rise of "de-Googling" and the surge of cryptocurrencies like Bitcoin. The Rise of "De-Googling" The concept of de-Googling highlights a growing consumer focus on privacy and data security, prompting CMOs to reconsider their reliance on major platforms like Google. This shift suggests a future where decentralized, privacy-focused ecosystems could become mainstream, necessitating innovative marketing strategies that prioritize transparency and ethical...

2024-12-0606 min

CMO Intel Navigating Mergers and Retail Disruption: Insights for CMOs CMO Intel CMO Intel Release Date: December 2, 2024 In this segment of the CMO Intel podcast, hosts Reese and Mark discuss two significant developments impacting the world of marketing. Merger of The Monkeys with Droga5 The episode begins with an exploration of the merger of The Monkeys with Droga5 into Droga5 Australia and New Zealand under Accenture Song. Reese and Mark highlight how this consolidation exemplifies the potential for creative agencies to offer a broader range of services and a more integrated approach. This merger benefits Chief Marketing Officers (CMOs) by providing...

2024-12-0206 min

CMO Intel Navigating Market Shifts: Agility, Clarity, and Consumer Alignment for CMOs CMO Intel - Episode: November 21, 2024 CMO Intel Episode: November 21, 2024 In this episode of the CMO Intel podcast, hosts Reese and Mark explore recent developments in business and technology that have significant implications for Chief Marketing Officers. They begin by discussing Target's financial struggles compared to Walmart, emphasizing the need for CMOs to be agile in adjusting product mixes and marketing strategies in response to shifting consumer priorities, especially during economic downturns. They highlight the importance of brand perception and operational resilience, advocating for strong collaboration with logistics teams to ensure marketing promises are...

2024-11-2106 min

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS What CEOs Fear Most When Hiring CMOsIn this episode of The Get, host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney, Chief Commercial Officer at GoTo and author of The Next CMO. Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer. He offers practical advice on organizational structure, fostering CEO-CMO trust, and managing expectations.Y...

2024-10-3134 min

CMO Intel Sustainable Aviation and Targeted Political Ads: A New Era for CMOs CMO Intel CMO Intel In this segment of the CMO Intel podcast, hosts Reese and Mark delve into two key developments impacting the marketing world: the rise of electric aviation and the strategic execution of targeted political ad campaigns. Electric Aviation: A Shift Towards Sustainability They discuss how the burgeoning electric aviation industry, with pioneers like Sealand Flight and Harbour Air, signals a crucial shift for CMOs, particularly in travel and tech sectors. The emphasis is on sustainability, urging marketers to craft narratives that highlight both technological and environmental benefits, thereby aligning with...

2024-10-2506 min

The Editing Podcast The Chicago Manual of Style (CMOS): In conversation with Russell HarperRussell Harper of The Chicago Manual of Style (CMOS) talks about the changes to the 18th edition.Listen to find out more aboutThe international appeal of CMOSBalancing editorial logic and real-world usageRevision decision-making processReversing stylistic decisions in CMOSCapitalization of identity markers and CMOSSinglular 'they' and CMOSFiction and creative genres in CMOS guidanceCitations and CMOSKeeping up to date with changes in the publishing worldSign up for alerts about our publicationsWant to hone your editorial business skills? Our actionable guides and workbooks will help you plan and implement a programme for...

2024-10-1137 min

CMO Intel AR Rewards and Regulatory Shifts: New Frontiers for CMOs CMO Intel Podcast Summary CMO Intel Podcast Summary In today’s episode, we explore two significant developments impacting the marketing world, especially for Chief Marketing Officers (CMOs). 1. Acquisition by Benjamin Capital Partners: Benjamin Capital Partners has acquired New Thing Co., an innovator in augmented reality (AR) rewards. This acquisition is pivotal as it enhances how brands can engage with consumers through immersive AR experiences. Integrating New Thing Co.'s AR rewards into the Benjamin app, which already offers cash rewards, will now allow consumers to earn rewards by interacting with AR content. This de...

2024-09-2005 min

CMO Intel Navigating Change: Key Insights for CMOs from Industry Shifts CMO Intel CMO Intel In today's episode of the CMO Intel podcast, we delve into pivotal business and technology news that every Chief Marketing Officer should be aware of, as these developments significantly influence the marketing landscape. 1. Leadership Change at TelevisaUnivision Daniel Alegre, with a rich background in digital media from Google and Activision Blizzard, has been appointed CEO. This shift emphasizes the importance of digital transformation in media, particularly in the rapidly growing Spanish-speaking markets. CMOs should anticipate new opportunities in digital advertising and strategic partnerships under Alegre's leadership. 2. Ricoh's...

2024-09-1905 min

CMO Intel Strategic Partnerships, Cybersecurity, and Market Forecasts: Key Insights for CMOs CMO Intel: Episode for September 13, 2024 CMO Intel In this episode of the CMO Intel podcast, we explore pivotal business and technology developments that are reshaping the marketing landscape for Chief Marketing Officers (CMOs). 1. BlockDAG and Borussia Dortmund Partnership What's Happening: BlockDAG has secured a $10 million partnership with Borussia Dortmund, a top European football club. Why It Matters: This partnership exemplifies the powerful potential of cross-industry collaborations, particularly between sports and cryptocurrency. For CMOs, it highlights the opportunity to boost brand visibility by aligning with globally recognized entities and tapping into diverse fanbases. Key Takeaway...

2024-09-1305 min

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS What Veteran CMOs Know That First-Timers Don'tA good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of caution' that CMOs often go through, from being open-minded early on in their careers, to being able to recognize risky situations once they have more marketing leadership experience, to being more risk-averse and attuned to...

2024-09-1244 min

CMO Intel Navigating Tech Trends: Fiber Optics, Drone Deliveries, and Telecom Cloud for CMOs CMO Intel Podcast - Episode Description CMO Intel Episode: News about Business and Technology Impacting Marketing Release Date: September 3, 2024 In this episode of the CMO Intel podcast, we delve into several key developments in business and technology that are poised to impact the marketing landscape, offering insights crucial for Chief Marketing Officers (CMOs). Fiber Optics Market Growth The fiber optics market is expected to surge from USD 3.2 billion in 2024 to USD 6.8 billion by 2029. This growth is significant for CMOs as it highlights the increasing dependence on high-speed internet and...

2024-09-0306 min

CMO Intel Boosting Brand Engagement with Festivals, Crypto, and AI: Insights for CMOs CMO Intel Podcast CMO Intel In this episode of the CMO Intel podcast, we delve into significant developments in the marketing world that every Chief Marketing Officer should be aware of: Xiaohongshu Street Life Festival in Shanghai The festival, running from August 23rd to September 1st, features a 20-meter sculpture named “Duck on the Street” and over 200 themed activities. It underscores the power of blending digital and real-world experiences to boost consumer engagement and brand visibility. Key takeaway: Integrating cultural and artistic elements into marketing strategies can significantly enhance brand engagement and visibility. Leveraging loca...

2024-08-2505 min

Revenue Boost: A Marketing Podcast How Smart CMOs Integrate Marketing into Business Growth StrategyWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer rete...

2024-07-0227 min

Optimize Your Marketing Podcast Top Mistakes CMOs in B2B SaaS Companies Make | S2 Ep 4In this podcast episode, Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry. They discuss the challenges and opportunities of being a fractional CMO, the blurred definition of the role, and the importance of setting clear expectations for success. They also explore the evolving landscape of B2B SaaS marketing, the saturation of the market, and the need for differentiation and brand building. Ben emphasizes the power of word-of-mouth marketing and storytelling, as well as the importance of preparation and continuous learning to manage stress and drive...

2024-06-1340 min

Building Web3 Web3 Fractional CMOs: Everything You Need to Know to Market Your ProjectCurious about Web3 and Fractional CMOs? Watch this video to learn all about what they are and why you might need one for your business!Work with us: https://buildingweb3media.com/Chapters00:00 Introduction02:45 The Challenges of Marketing in the Web3 World06:01 Why Hiring a Fractional CMO is Important09:03 What Does a Fractional CMO Do?11:49 Benefits of Hiring a Fractional CMO14:58 Qualifications and Hiring a Fractional CMO23:48 ConclusionTwitter: x.com/jaxdwyer🚀The Power of Hiring a Fractional CMO for Your Web3 Business 🚀

2024-06-1306 min

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers Simplified Marketing: Leadership for CMOsJoin Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the...

2024-05-0935 min

B&H Photography Podcast B&H Podcast: Chat with Inventor of the CMOS Chip, Professor Eric FossumHow did a space-age invention become ubiquitous in today's digital imaging landscape? Learn all about it here in our latest podcast, featuring pioneers of photography and digital imaging. In 1993, noted physicist and engineer Eric Fossum led the invention of the CMOS active-pixel image sensor as part of his work for NASA's Jet Propulsion Laboratory (JPL). Then, as part of JPL's mandate to seek commercial and consumer applications for emerging technologies, he was active in the transfer of the CMOS sensor's "camera-on-a-chip" technology to industry. In our informative conversation with Professor Fossum...

2024-02-161h 07

The Global Discussion Why CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global DiscussionWhy CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon." A Journey Through the Advertising World Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved t...

2024-01-1820 min

The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and OktaSaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta In this CMO panel, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them. -------------------------------------------------------------------------------------------- S...

2024-01-1021 min

Duct Tape Marketing - The Small Business Marketing Blog The Rise of Fractional CMOs and the Game-Changing Approach to Business GrowthThe Rise of Fractional CMOs and the Game-Changing Approach to Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: Explore the game-changing concept of Fractional...

2024-01-0900 min

The NTM Growth Marketing Podcast The NTM Growth Marketing Podcast #70 "7 CMO Mistakes That Will Get Them Fired This Year… and What CEOs Wish Their CMOs Knew""Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies.

2023-11-2750 min

The Mindful Marketer Generative AI: What Intentional CMOs Need to Know with Charlene LiGenerative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is...

2023-09-0835 min

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers Fractional CMOs Love Data-Driven Marketing with Neal SchafferOn this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies...

2023-09-0735 min

C-Suite Sales & Marketing Perspectives Part 3: Why B2B CMOs Fail So QuicklyJoin host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle this issue head-on.Drawing from his extensive experience, Darryl emphasizes the critical importance of cultivating a deep understanding of external audiences and their needs. However, he also sheds light on a less-discussed aspect...

2023-06-2844 min

CEO Sales Strategies Why Hire Fractional CROs And CMOs With Mary Grothe [Episode 85]CROs and CMOs are essential for scaling startup businesses as they provide the necessary knowledge to reach the next level. To keep smooth revenue growth, hiring fractional CROs and CMOs is a great idea. Doug C. Brown talks with Mary Grothe of the House of Revenue about the importance of working with such experts, even if they do not have full-time positions in your business.In this episode, you will learn:· The importance of business audit to guide CROs and CMOs with their job· The difference between a CRO and a consultant· The starting point in hiring fractional CROs and CMOs Learn more...

2023-05-1747 min

大咖谈芯第351期 | CMOS图像传感器如何在智能汽车场景大放异彩欢迎收听由芯片揭秘出品的大咖谈芯，今天来做客的是思特威技术副总裁胡文阁。思特威（上海）电子科技股份有限公司 SmartSens Technology 是一家从事CMOS图像传感器芯片产品研发、设计和销售的高新技术企业，总部设立于中国上海，在多个城市及国家设有研发中心。胡文阁（Mike Hu）先生，毕业于北京大学，后在美国科罗拉多大学获得硕士学位，于1999年初开始CMOS图像传感器芯片的研发工作。2004年初他回国参与了BYD微电子公司的创建，时任总工程师并兼管CMOS图像传感器产品部，带领团队先后成功开发出多款图像传感器芯片，产品技术处于国内前沿。2012年胡先生创立了深圳安芯微电子（Allchip），率领团队成功开发了十多款车载CMOS单片成像传感器，集光电传感、图像信号处理及视频编码和传输多功能于一体，在同轴模拟视频格式（CVBS）的成像芯片领域都达到了国际先进水平，产品广泛应用于车载后视摄像头、电子门铃和探伤窥镜等小型监控设备。2020年加入思特威，任技术副总裁，负责思特威研发团队的管理并兼管深圳研发中心的工作。本期内容：01:51 CMOS未来的发展趋势和新机遇？06:25 公司目前在红外可见光和多光谱方向的运用是怎样的？08:40 公司目前主攻算法还是硬件？芯片揭秘是半导体产业人的发声平台，智库型科技新媒体。通过活动、企业家圈子、投资实现资源、项目与人才的高效链接。旗下大咖谈芯栏目紧跟半导体产业动向，以专访对话的形式让一线从业者发出自己的心声。我们结合音频+视频+图文的多元模式帮助合作企业立体宣传，也实时关注合作伙伴的最新快讯及产品动态，持续性地给予长期报道，输出价值内容。谈投资，聊项目，发心声，就来芯片揭秘！商务合作请致电：16628591417。这些渠道搜索“芯片揭秘”可以找到我们：喜马拉雅FM、蜻蜓FM、小宇宙、微信公众号、视频号、微信听书、今日头条、雪球、抖音、快手、苹果播客等泛用型播客客户端。欢迎粉丝们积极在评论区和我们留言互动哦，同时欢迎大家提出你们最想知道的芯片问题，优质提问将有机会得到产业大咖一对一解答！千万别错过~

2023-05-1213 min

Marketing School - Digital Marketing and Online Marketing Tips Why Companies Are More Focused on Hiring CMOs with Performance-Marketing BackgroundsIn episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Com...

2023-02-2808 min

2023-02-1448 min

Marketing School - Digital Marketing and Online Marketing Tips Why More CMOs Are Investing in Their Personal Brand #2338In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member...

2023-01-1306 min

The Artificial Intelligence Show AI for CMOsIn a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared? In this week’s episode, Paul and Mike break...

2022-06-1758 min

YOUNG MARKETERS PODCAST EP06: Hãy bắt đầu với sự yêu thương NTD trước bất kỳ marketing agenda nào - Hùng Võ, APAC 2021 Top 50 CMOs Sứ mệnh của một người làm nghề marketing là gì? Câu chuyện ứng dụng sự thấu cảm ở platform Đi Để Trở Về? 6 mùa, 6 chiến dịch trôi qua chỉ để giúp anh hiểu rõ hơn chữ “Về” như thế nào? Một người marketers hiểu người tiêu dùng khác một marketer yêu thương người tiêu dùng ra sao? Bài học nhận ra từ thất bại tại Minh Long và Biti’s Hunter? Tương lai của marketing: Từ 4Ps sang 4Es? Còn rất nhiều chia sẻ, tâm sự từ...

2022-04-161h 28

Intel on AI Moving Beyond CMOSIn this episode of Intel on AI host Amir Khosrowshahi, assisted by Dmitri Nikonov, talks with Ian Young about Intel's long-term research to develop more energy-efficient computing based on exploratory materials and devices as well as non-traditional architectures. Ian is Senior Fellow at Intel and the Director of the Exploratory Integrated Circuits in the Components Research. Ian was one of the key players in the advancement of dynamic and static random-access memory (DRAM, SRAM), and the integration of the bipolar junction transistor and complementary metal-oxide-semiconductor (CMOS) gate into a single integrated circuit (BiCMOS). He developed the original...

2021-12-081h 05

The Qualitalks Podcast What are CMOs and what are they good for (Part 1) [Kurt In Albon from Lonza]In this podcast, we talk about CMOs and CDMOs, i.e., Contract Manufacturing Organizations. What they are, how they work, their past and expected future, and everything you need to know about them as a startup, a company, or just as an individual. Our highly experienced and knowledgeable guest for this session is Kurt in Albon. Kurt is Global Head of Information Quality at Lonza, one of the biggest CMOs in the world. He has been in the pharmaceutical industry for more than 25 years and holds leading-edge expertise in data integrity, pharmaceutical validation, i...

2021-08-2540 min $What\'s Your Edge?$

What's Your Edge?How Technology Places CMOs at Risk of Losing Their Strategic Role | What’s Your Edge?If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Year after year over a period of 16 years we consistently found that only about 1 in 5 CMOs play a strategic role, serve as a value creator for their organization, and can link marketing activi...

2021-03-3013 min $What\'s Your Edge?$

2021-03-3013 min