Shows
The Founder-Led Marketing ShowPeter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEOPeter Caputa is the CEO of Databox, a $10M+ ARR analytics platform that helps businesses centralize their data and make better decisions.Before joining Databox, Peter was one of the early sales leaders at HubSpotwhere he helped pioneer the agency partner program that fueled the company’s breakout growth.In this episode, Peter shares his full playbook for using LinkedIn as a CEO, why most founders still underrate brand and feedback loops, and how he spends 2–3 hours a day on content that drives real business outcomes.2025-07-2454 min
Belkins PodcastScale Without Losing Customers: Peter Caputa’s Proven System | Belkins Podcast Episode #12Welcome to Episode 12 of the Belkins Podcast!In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot’s famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.In this value-packed episode, Peter reveals:Why traditional inbound marketing is delivering diminishing returns- and the hybrid strategies that are reshaping the playbook.How Databox helps businesses compare their performance to others using the largest live data collection in the world.The biggest mistake companies make with their data—and how...2025-01-091h 04
Industrial Growth InstituteEpisode 42 - 2024: Industrial Growth Institute Year in ReviewA Year in Review - Industrial Growth Institute Podcast episodes from 2024
Episode 1 - Chris Fox, Video for Industrial Marketing Youtube & Audio
Episode 2 - Sean Hurd, Veterans in Sales YouTube & Audio
Episode 3 - Bob Apollo, Outcome-Centric Sales YouTube & Audio
Episode 4 - Markus Rimmele, Technical Service and Revenue YouTube & Audio
Episode 5 - Peter Caputa, Analytics YouTube & Audio
Episode 6 - Carole Mahoney, Buyer First Sales YouTube & Audio
Episode 7 - Terri Hoffman, Manufacturing Marketing YouTube & Audio
Episode 8 - Jeff Cross, Content Creation YouTube & Audio
Episode 9...2025-01-0826 min
The ChangeOver | by WeidertEp 10: Brand Awareness 3.0: Building Trust & Authority in the Age of AIHow do you build B2B brand awareness when traditional SEO and content marketing aren’t performing like they used to? We explore the shift to the new top-of-funnel for industrial marketers, where community-building, collaborative content, and audience intelligence are rising in relevance. We’ll also discuss the effects of AI on search and actionable strategies to build brand awareness in 2025.Episode Highlights:The rise of Brand Awareness 3.0 [2:13]Impact of AI on brand visibility [6:47]Changing buyer demographics [7:01]Signs you’re lacking brand awareness [7:47]Brand Awareness 3.0 tactics [10:56]The role and importance of community-building [23:30]Why you need collaborative conten...2024-12-0529 min
RevOps 500Using Data to Measure and Track Performance – Peter Caputa – RevOps 500 Podcast – S02E04In this episode of RepOps 500, Sajeel Qureshi interviews Pete Caputa, the CEO of DataBox. They discuss the misconceptions of the linear buyer's journey in RevOps, the importance of collaboration and networking, and the evolution of customer support and success.Pete shares his observations on the changing market dynamics and the need for businesses to differentiate themselves. He also explains the various support channels and resources available to DataBox customers.The conversation highlights the significance of customer-centric strategies in driving growth and retention. DataBox is a product that helps professional services firms, particularly marketing agencies, better...2024-09-0257 min
The Marketing Mix: Thought-starters for B2B Business LeadersIs Google losing its grip on B2B marketing?If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly!And there's a good chance that all this effort has left you frustrated. The game has changed drastically over the last year or two - impacting the value of both SEO and Google Ads.On this episode, we explore the...2024-08-2916 min
That's Growth OpsEP11. Is Your Ego Blocking Your Business Growth? Ft. Peter CaputaIn this episode of That's Growth Ops, Christopher Nault and Richard Walsh sit down with Peter Caputa, CEO of Databox, to discuss the critical role of data-driven decision-making in modern businesses. Peter shares his journey from scaling HubSpot's sales team to leading Databox, where he helps businesses automate their reporting and achieve measurable ROI. The conversation touches on the challenges and benefits of podcasting as a content strategy, the evolving role of AI in sales and marketing, and the importance of aligning goals with actionable data. Whether you're a startup founder or a seasoned executive, this episode offers valuable lessons...2024-08-1446 min
Funky (B2B) MarketingBootstrapping SaaS Success and Transforming Marketing Strategies - Peter CaputaIn this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
- Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth.
- Three...2024-08-0751 min
RevOps Champions29 | Leveraging Data to Scale Efficiently | Peter Caputa IVIn today's episode, we chat with Pete Caputa, CEO of Databox, a software company that helps marketing agencies and professional services firms leverage data to drive growth for their clients. Prior to joining Databox, Pete built and scaled HubSpot's partner program to account for 40% of the company's revenue. Since his departure, companies like Denamico, and the solutions partner ecosystem as a whole, have had to evolve to keep up with the capabilities of HubSpot's software.In order for companies to scale efficiently, Pete stresses the importance of transparency and visibility across business functions. He explains h...2024-05-1553 min
Agency Forward001 Peter Caputa: Collaborative GrowthOn today's episode, I'm joined by Peter Caputa. Pete has a wealth of knowledge in the agency space. He’s a former agency owner, former VP of Sales at HubSpot, where he also kicked off the partner program as it is today. Pete’s currently the CEO of Databox and is consistently co-marketing with agencies.He’s a great mentor and I’d strongly encourage everyone to follow his prolific publishing on LinkedIn.On this episode we discuss:Strategic Advantages for Specialized AgenciesCollaborative Growth via Partner ProgramsLeveraging Benchmark Data in Agency Strategiesand more...2024-04-2335 min
Industrial Growth InstituteEpisode 5 - Peter Caputa on the evolution of digital marketing and the power of data for revenue growthFrom Chemical Engineer to Inbound Marketing Legend - Peter Caputa on Industrial Growth Institute Episode 5
Summary
In this episode, Ed interviews Peter Caputa IV, CEO of Databox, about his career and insights into #DigitalMarketing, #B2BSales and businesses.
He shares his journey from the 15th employee at #HubSpot through his launch and management of the massively successful marketing channel partner program. They discuss the challenges of #ManufacturingEcommerce the importance of #perseverance and #grit in business, and the evolution from #OutboundSales through #InboundMarketing to #nearbound strategies.
Peter also shares his thoughts on:2024-04-101h 22
Remotely One - A remote work podcastFrom Hubspot to Databox: Strategies for Building A Global team with CEO, Peter Caputa - ep. 074Send us a textIn this insightful podcast episode, hosts Rick and Kaleem delve into various aspects of workplace culture, personal resilience, and career experiences within the tech sector, guided by their esteemed guest, Peter Caputa, CEO of Databox. Peter's journey unfolds as he shares anecdotes highlighting the importance of resilience, stemming from his family's experience building their own house, instilling in him values of determination and perseverance from a young age.Transitioning seamlessly into a reflection on his tenure at HubSpot, Peter reminisces about the company's early days characterized by a flexible...2024-03-0637 min
Unlearn: Redefining the Playbook for Modern BusinessEp 19 | Data-Driven Decisions with Peter Caputa
On this episode of the Unlearn podcast, listen in to Peter Caputa, where he delves into his role at Databox, an analytics platform with a unique Benchmark feature. Discover how Databox helps companies harness data for decision-making, and their partner program for accessible data-driven insights. The conversation also explores community building, product launch challenges, and Caputa's journey from engineer to CEO. Learn about his expertise in sales, partnership strategies, and the dynamic business landscape he operates in.2024-02-2158 minThe Founder-Led Marketing ShowPeter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing...2024-01-1257 min
The Duct Tape Marketing PodcastUnlocking the Power of Data: Transforming Metrics into Actionable InsightsIn this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. Peter, with his rich background in data analytics and his leadership at Databox, brings a fresh perspective to the challenges and opportunities in the world of marketing analytics. Key Takeaway: Peter and I dove into the world of...2023-11-0223 min
Banking on Digital Growth346) The Fourth Marketing Transformation: Collaborative Growth in the Age of AIIn the age of AI and digital transformation, businesses, especially in the financial industry, are struggling to connect with their audience. The mindset of treating sales and marketing as an assembly line, where customers are pushed through a predefined process, is outdated and doesn't resonate with today's consumers. They seek genuine human interaction, expertise, and personalized guidance.
Peter Caputa, CEO of Databox joined the show to share why he believes collaborative growth is the way forward for financial brands and fintechs. It emphasizes continuous learning from customers, prospects, and industry peers. By integrating expertise...2023-10-3139 minThe Founder-Led Marketing ShowPeter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedInPeter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
...2023-10-2349 minThe Founder-Led Marketing ShowPeter Caputa: How Databox Is Generating 6K Products Signups/Month Using LinkedInPeter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
LinkedIn (Finn): https://www...2023-10-2049 min
Marketing School - Digital Marketing and Online Marketing TipsAre Blog Posts the Best SEO Strategy Today?In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to s...2023-10-1508 min
The Beacon WayThe Power of Data for Marketing in 2023Join The Beacon Way podcast as host Ken Okonek sits down with Peter Caputa, CEO of Databox, for a deep dive into the world of data. Learn about Databox's integrations, capabilities, and how it uses machine learning to forecast results and identify trends. Discover how generative AI can boost your company's knowledge and insights. Tune in to understand how Databox can help improve your business's performance and visit benchmarks.databox.com to see where you stand compared to other companies.Show Notes:In this enlightening 28th episode of The Beacon Way podcast...2023-08-0937 min
The Long GameBuilding a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaSIn this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company. He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates itself in a competitive market. He also discusses their marketing strategy, including content marketing and conversion tactics. Peter emphasizes the importance of data-driven decision-making and the potential for algorithms to assist in analyzing and interpreting data. 2023-07-191h 16
Marketing PowerupsPeter Caputa's Survey-Driven Content StrategyOne way to impress people is to take data and package it up into bite-sized, actionable information that you can share.That’s the power of data-driven driven reports powered by surveys.It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.In this Marketing Powerups episode, you’ll learn:How a su...2023-06-0245 min
How to Win podcast with Peep LajaFive steps to grow your business with Catalyst Software's Mark KosoglowSummary:This week on How To Win: Mark Kosoglow, B2B SaaS thought leader and CRO of the customer success platform Catalyst Software. Founded in 2017, Catalyst's founders saw a need to create a tool that integrated customer success tools into a platform that was easy to learn and implement. To date, Catalyst has raised over $45M in funding and employs more than 100 people. Before Catalyst, Mark spent 8 years at the sales execution platform Outreach where he led their sales team as VP and later Senior VP of sales. In this episode, Mark breaks down his f...2023-01-1629 min
B2B Startup GrowthEP #20: Databox CEO shares how he built his profitable SaaS business on purely organic traffic generated through a uniquely successful content strategyIn this episode, Peter Caputa shares some of his greatest learnings from his journey building Databox. Especially interesting to learn from him is how Databox goes about generating content that is especially attractive to his target audience. Peter shares his practices very openly and generously. Also in this episode, Peter shares insights from his 10 years at HubSpot and how he built the agency partner program, which made a huge impact on HubSpot’s market penetration. Resources In Today’s Episode: Pete’s LinkedIn Profile Databox website 2023-01-1555 min
The 0 To 5 Million PodcastIntegrations, Pivots & Bootstrapping to $5M+In this episode of the podcast, we look back at one of the Growth Month sessions, in which Ollie interviews Peter Caputa. Hear the amazing story of Peter Caputa's epic journey from building Hubspot agency program to undergoing a major pivot at Databox as he took over as CEO. Tune in to discover how he managed it and made it work.
Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to our channel and leave us a comment!
Connect with Shawn: www.linkedin.com...2023-01-0336 min
Standard Deviation PodcastIn the coalface with Peter Caputa== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin: https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
2022-08-1056 min
How to Win podcast with Peep LajaGetting more accurate customer feedback with Attentive's Brian LongKey Points:How Brian got started with Attentive (01:04)My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)Brian explains the competitive landscape Attentive was playing in at the start (04:23)Why selling should start with identifying the major problems facing your target customers (05:30)I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)Brian shares how Attentive saw early success with their outbound sales efforts (07:21)My thoughts on staying relevant to your customers (10:39)How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49...2022-05-2330 min
Paris Talks MarketingEp. 64 - Building a Better Analytics Platform with Industry Benchmarks with Peter Caputa, CEO at databox.com
In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.
2022-04-1233 min
How to Win podcast with Peep LajaCompeting in a Crowded Space with Omnisend's Rytis LaurisKey Points:Rytis explains the opening he saw in the market when starting Omnisend (01:13)My thoughts on the importance of speed when entering a category without established competition (03:38)The strategies that won Omnisend their first 100 000 customers (06:31)Rytis describes Omnisend’s profitable agency partner program (07:37)I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)Rytis explains how original research fuels Omnisend’s content strategy (10:31)My thoughts on the benefits of original research in online content (11:47)Rytis unpacks Omnisend’s pricing strategy (16:32)I describe the advantages of being either the high or low...2022-03-1429 min
How to Win podcast with Peep LajaHow building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industryKey Points:Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)I give my thoughts on Peter's strategy of not niching down (04:38)Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)Peter talks about content strategy how Databox grew its domain ranking with...2021-12-1338 min
How to Build an AppScalability and Exponential Growth with Peter Caputa (Databox)Welcome back to How To Build An App!Our guest today is Peter Caputa, the CEO of DataboxDatabox is a software that helps companies view all of their performance data in one place so they can spend less time checking on data and creating reports, and more time acting on data insights. Peter also played a huge role in the rise and success of Hubspot, a billion dollar marketing and sales software company.From his experience at Hubspot and Databox, to his experience with his own startups, Peter h...2021-06-3054 min
The 0 To 5 Million PodcastPeter Caputa: Staying Lean, Doubling Down On Channels & Investing In The ProductHow else do you start a new podcast, than with a guest you've admired for years? Introducing episode 1 of the 0 To 5 Million Podcast, with Peter Caputa.
Peter left Hubspot for Databox and has never looked back. He has a very lean and efficient team who are crushing organic traffic and SEO, driving freemium users to their product and converting them to paying customers.
Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to the podcast and leave us a review!
Connect with Pe...2021-03-0124 min
Demand EfficiencyCracking Hubspot’s Playbook for Emerging Markets with Paul RiosEpisode Outline[01:22] The importance of manufacturing your own luck[07:25] How leaders can ramp and grow teams[12:25] The state of LATAM for Hubspot today [14:50] How companies can expand into emerging markets and what mistakes to avoid[24:05] Paul’s inspirationsPaul’s InspirationsBrian HalliganMark RobergePeter CaputaJeetu MahtaniConnect with PaulLinkedInTwitterHubspot2020-10-0531 min
Short Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show /Season 2, Episode 1 - An Interview With Peter Caputa of DataboxThis week, we're chatting with Peter Caputa of Databox about freemium, what tv shows we're looking forward to, the possible future of sales, and more.2018-03-0940 min
SalesComm KasvuPodcastJakso #86 - How I'm Building My Second Billion Dollar BusinessToinen Digital Sales Day pidettiin syksyllä 5.9.2017. Verkon yli pidetyssä tapahtumassa oli mukana 16 eri myynnin ja markkinoinnin huippuasiantuntijaa vetämässä online-sessioita sekä yli 1 000 myynnin kehittämisesta kiinnostunutta osallistujaa mukana kuuntelemassa ja keskustelemassa. Puheenvuoroista saat rautaista faktaa myynnistä sekä kasoittain konkreettisia työkaluja myynnin kasvattamiseen verkon avulla.
Tämän session aihe:
How I'm Building My Second Billion Dollar Business
Peter Caputa
CEO, Databox
I help companies grow by implementing sales and marketing excellence. Worked with 100s of businesses directly as well as helped 100s of agencies and media companies grow by helping their clients achieve predictable, measurable and improvable ROI from the mar...2017-09-2646 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to Use Data Reporting to Increase Agency Revenue with Peter CaputaDo you feel like your agency spends more time being an order taker than providing insight and value to your clients? If so - listen up. It’s time to show your clients how much value you bring their business. You can increase revenue by measuring your client's success and finding new opportunities for them. Data reporting done right can be your secret weapon to growing your agency. In this episode, we’ll cover: How agencies can retain their clients. What KPI’s agencies should measure in their data reporting for clients. How to use data reporting...2017-07-0524 min
The Brandon Bornancin ShowHow HubSpot Scaled Channel Sales to 40% of their New Business w/Peter Caputa @HubSpotPeter Caputa joined HubSpot as employee 15. After petitioning to start HubSpot's Agency Partner program, HubSpot's CEO reluctantly let him in 2009. Pete was responsible for the program and the team as recently as January 2016. The program is now responsible for 40% of HubSpot's new customers and cited as a major factor for leading HubSpot through a successful IPO and its accelerated growth rate since going public, not to mention the success of many marketing agencies and their clients.
In This Episode You'll Learn Four Steps to Optimize Your Partner Program:
Step 1: Think Marketing (Not Sales) When Recruiting Resellers
...2016-10-1014 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®How HubSpot Used Inbound Marketing To Net $40 Million Last Year: Peter CaputaFind your best CRM for sales for free here. Get all of the notes and links for every episode of The Sales Podcast. Overcome your toughest sales objections with these sales training flashcards. Get a signed copy of Wes's book here. Grow your sales with this on-demand video series, Make Every Sale. Know your sales numbers with this free Sales Calculator. Connect with Wes: Twitter LinkedIn Instagram Facebook 2016-09-1249 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesLeveraging Strategic Partners to Generate New Business for Your Agency with Peter Caputa | Ep #43In this session of The Smart Agency Master Class, I chat with Peter Caputa, VP of Sales for Hubspot, the king of inbound marketing. We chat about how you should stop relying solely on referrals, and how you can use strategic partners get your business to the next level. Strategic partners are awesome. You can get a lot out of having a strategic partner. Here are just a few benefits: Steady stream of referrals Marketing opportunities They can help you grow from small agency to large agency There will be many chances to learn fro...2014-11-3027 min