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HowGood

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All Things Sustainable2025-12-2634 minReal Science Exchange - Companion Animal2025-12-1852 minAgTech Digest2025-10-2408 minWeekly ESG News E周绿闻2025-10-2404 minPastor Mike Impact Ministries2025-05-1205 minThe Tomorrow Today Show2025-05-052h 32Investing in Regenerative Agriculture and Food2025-04-0856 minChange It2025-02-1142 minAll Things Sustainable2024-12-2026 minFive Lifes to Fifty2024-09-2636 minOpen||Source||Data2024-07-161h 00Emerging Litigation Podcast2024-06-1227 minThe Natural List2024-05-1734 minDesign Thinking Roundtable2024-05-1028 minThe Store Brands Spotlight2024-04-0230 minNaked Pentecostalism2024-03-1516 minInvesting in Regenerative Agriculture and Food2023-12-1948 minThe Food Fight2023-12-1349 minSustainable Nation2023-10-3033 minHave Tea with Bee2023-10-1703 min企业故事汇——管理学原理2023-09-0314 minInvesting in Regenerative Agriculture and Food2023-06-131h 02Carbon&2023-05-1043 minCarbon&2023-05-1046 minProtein Production Technology Podcast2023-04-2754 minThe Appropriate Omnivore2023-04-2600 minThe Appropriate Omnivore with Aaron Zober2023-04-2641 minGrocery Guys2023-03-3017 minCarbon&2023-03-2938 minCarbon&2023-03-2916 minCarbon&2023-03-1455 minCarbon&2023-03-1457 minCarbon&2023-03-1456 minCarbon&2023-02-1627 minCarbon&2023-02-1051 minAll In - The Sustainable Business Podcast2023-01-2542 minCarbon&2023-01-2458 minCarbon&2023-01-2454 minCarbon&2023-01-2457 minThe Vitafoods Insights Podcast2022-11-2339 minFoodNiche Changemakers2022-09-0229 minThe Vitafoods Insights Podcast2022-05-2523 minSustainability In Your Ear2022-05-1834 minCPG Insiders2021-11-1837 min木偶奇遇记 The Adventures of Pinocchio | 中英双字2021-08-3101 minTech Bites2021-05-1855 minBuild, Repeat. (A Paces Podcast)2021-01-0534 minContenderCast with Justin Honaman2020-12-0326 minInvesting in Regenerative Agriculture and Food2020-11-2444 minBigger Than Us2020-11-2434 minA Day at a Time with Hannah Turk2020-11-1814 min木偶奇遇记 The Adventures of Pinocchio | 中英双字2020-11-1702 minHealthy Living by Giant Podcast2020-04-1722 min企业故事汇|战略、组织与领导力
企业故事汇|战略、组织与领导力HowGood用简单的打分帮助消费者做选择许多人希望购买更加健康的食品,也愿意支持那些在生产过程中采用环境可持续方式的企业。然而,在商店里,消费者往往被大量名称相似的认证和标签所迷惑,难以轻松做出的选择。2007年,Gillett兄弟在纽约创建了这家给食物产品可持续性打分的企业。HowGood拥有世界上最大的可持续食品数据库,包括25万种产品,根据自己开发的60多项指标对生鲜食品店中的产品进行打分。它将食品分为好(好于75%的产品)、很好(好于85%的产品)、特别好(好于95%的产品)三个级别。评估的主要依据是种植、加工和公司行为,如是否使用杀虫剂、是否虐待动物以及采取不公正的劳工待遇。在牲畜采购中,打分的指标包括喂食、动物福利、牧场条件、杀虫剂、饲料添加剂、粪便管理和历史表现。创始人Alexander Gillett说,得到“特别好”评级的产品销量增长了31%,在婴儿食品类别中,增长程度会更高。“特别好”的产品在品类中占比很低,但它们往往价格比较高,其中许多并不是知名品牌。对于零售店,HowGood的标签起到类似于价值主张的广告效果,向顾客展示这家店在采购和供应可持续产品方面的能力,而顾客受到标签激发的购买行为在支持可持续生产商的同时也提升了食品店的销售额。这也使得生鲜食品店更加欢迎HowGood,据说HowGood向生鲜食品店保证可以提高4%的销售额。参考教材《战略管理》希尔、琼斯、周长辉著《管理学原理》第二版  韩瑞著《创业管理》吴何著《战略管理》(第2版)李振福、孙忠著《现代企业管理》(第2版)吴何著
2020-01-3114 minHealthy Living by Giant Podcast2020-01-1023 minInvesting in Regenerative Agriculture and Food2019-12-2318 minThe Brooklyn Made Real Estate Show2019-10-2109 minEating Matters2019-07-011h 12Investing in Regenerative Agriculture and Food2017-11-2446 minTrolling With Logic2017-10-2159 minThe Kyle Thiermann Show2017-04-1259 minThe Anthony Murphy Podcast2016-02-1529 min