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Mirror Talk: Soulful ConversationsHoward Tiersky: The Antidote to IrrelevanceIn this episode, Howard Tiersky shares the antidote to irrelevance, especially in the digital world. He enlightens us on digital transformation, user experience, enterprise leadership, design thinking and customer journey mapping.
Connect with Howard Tiersky:
LinkedIn: https://www.linkedin.com/in/tiersky/
Company: https://www.from.digital/
CONFESSIONS is now available: https://mirrortalkpodcast.com/confessions-book/
Thank you for joining me on this MIRROR TALK podcast journey. Kindly subscribe on any platform. Please do not forget to leave a review and rating.
2024-06-1342 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersHow Digitally-Mature Brands Run Profitable Marketing Campaigns with Howard TierskyIn this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.The duo also delves into the realm of change management, especially in the context of marke...2023-08-241h 00
Creating SuperfansWinning Digital Customers with Howard TierskyWhat do ADP, JP Morgan Chase, Universal Resorts, and Visa all have in common? They’ve all worked with today’s guest, Howard Tiersky, to transform their digital customer experience. Howard is the CEO and Founder of FROM, a digital transformation agency that helps companies go from where they are, to where they need to be. He’s the author of Winning Digital Customers: The Antidote to Irrelevance, one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.In this episode, Howard and I discuss...2023-03-2143 min
Growth Experts with Dennis BrownGE Ep 326 [2021] - Critical Step For Every Small Business Post Covid -19 w/ Howard TierskyHoward Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world. One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, an...2022-12-2633 min
The Only One Business ShowS4e21 The Great Digital Transformation Edition with Howard TierskyJames chats with Howard Tiersky CEO of FROM The Digital Transformation Agency. Howard has recently published a Wall Street Journal bestselling book, "Winning Digital Customers: The Antidote to Irrelevance" which outlines key strategies and tactics to transform a company around its customer experience and win customers in today’s digital age.
Contact Howard:
Web: https://www.from.digital/
Speaking: https://howardtiersky.com/
Book: https://winningdigitalcustomers.com/freechapter
Twitter: https://twitter.com/tiersky
LinkedIn: https://www.linkedin.com/in/tiersky/2022-12-0139 min
Measure Success PodcastHow to launch a successful digital transformation, with Howard TierskyDigital transformation is perhaps one of the most important strategic initiatives that brands will take on in this phase of the 21st century. But how do you ensure you’re actually going to have a successful one that your employees buy into? Our guest this week is an expert in guiding companies to those successful strategies. Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the "10 Digital Transformation Influencers to Follow Today" and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is als...2022-11-0145 min
Denise Griffitts - Your Partner In Success™ Radio!Howard Tiersky What Successful Brands do to Win Digital CustomersHoward Tiersky is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.” FREE Chapter
Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”
As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency & Innovation Loft. Among his doz...2022-09-051h 02
Winning Digital CustomersAn Interview with the Managing Director at BNY Mellon, Aaron Todd"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the practical techniques and teams he is involved in order to drive their transformation.Learn how a transformation veteran was able to help a diverse and opinionated group of people find alignment in the vision of the transformation in this...2022-09-0137 min
Winning Digital CustomersAn Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita. Veresh shares how he has been able to consistently unlock the potential of the organization's talent in order to speed up the...2022-08-1835 min
Winning Digital CustomersAn Interview with the Chief Research Officer at PA Consulting, Charlene Li"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives us an exclusive look into her thoughts and observations on some of the topics that will be in the new book she is currently working on. How can leaders continue to move forward in confidence with their decisions despite not...2022-08-0439 min
Winning Digital CustomersAn Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-demand needs.Does knowing which news platform it's on still matter to the consumer if everything is easily accessible? Learn how publishers can leverage a global audience to move from an ad-supported to a pay wall subscription model in this episode of Winning Digital Customers: The P...2022-07-2834 min
Winning Digital CustomersAn Interview with the SVP of Services at BriteCore, Helen Yu"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products to market with climbing to the peak of Mount Everest.She also argues that there are multiple disconnects that can surface for an organization on their journey to growth and talks in-depth about three. Learn the how you can avoid disconnects to successfully turn an idea into a product...2022-07-2130 min
Winning Digital CustomersWhy Marketing Doesn't Work Anymore | Winning Digital Customers"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age.Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to learn what matters most to today's digital customers when it comes to making a purchase decision.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them...2022-07-1427 min
Winning Digital CustomersAn Interview with the Former Chief Customer Officer of Ericsson, Tabitha DunnDigital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an excellent customer experience practice is more than just hiring the right people and getting the right technology.Find out how you can measure the success of your digital transformation and avoid the common challenges that companies face in their initiatives in this episode of Winning Digital Customers The...2022-07-0738 min
Winning Digital CustomersAn Interview with the Chief Marketing Officer at Circuit City, Victor Elmann"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes.Digital experiences can make different products look and feel the same compared to the sense of discovery you can get from an in-store experience. Find out what trends a large retailer like Circuit City are discovering and how they can tie the in-store and digital experience...2022-06-3034 min
Winning Digital CustomersThe 7 Biggest Ideation Mistakes | Winning Digital Customers"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate.We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down the line. Listen to this episode and find out the best way to overcome the most common ideation mistakes that happen within the organization.Winning Digital Customers | The Podcast focuses...2022-06-2324 min
Winning Digital CustomersAn interview with Chief Amazement Officer, Customer Service & Experience Expert at Shepard Presentations, LLC, Shep Hyken"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He argues that amazement is not triggered by an over the top experience, but a predictable experience that is always better than average.Even when we want to give our customers the best experience, some businesses are forced to skimp...2022-06-1638 min
Winning Digital CustomersAn interview with the Vice President of Quality and Operational Excellence at Molex, John Petta"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking the right questions to solve the problem.Learn firsthand how John used data to make the former CEO of GE, Jack Welch, tell him that he blew his mind and more in this episode of Winning Digital Customers The Podcast!Wi...2022-06-0935 min
Winning Digital CustomersAre personal connections still important in the digital age? | Winning Digital Customers"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast. If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success that they are today. Listen to learn the five key aspects that makes an experience "personal" for a customer.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them...2022-06-0231 min
Winning Digital CustomersAn Interview with the Chief Digital and Information Officer at Tupperware Brands, Rekha RameshWelcome back to another season of Winning Digital Customers The Podcast! In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies face when going digital. She also explains why some organizations have began marrying the CIO and CDO roles, and how likely the CDIO trend will pick up.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who...2022-05-2637 min
Winning Digital CustomersAn Interview with the CEO of Ruh Global IMPACT, Debra RuhIn this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, written about this topic on Forbes, and was invited to share her thoughts about this with the United Nations.Creating amazing digital experiences for all users is no longer a want, but a need. Listen to learn whether or not you should...2022-05-1932 min
CX PassportThe one with the digital irrelevance antidote - Howard Tiersky E65What's on your mind? Let CX Passport know...🎤Get the fix for your Digital Transformation in “The one with the digital irrelevance antidote” with Howard Tiersky CX Passport Episode 65🎧🤨Does the term "Digital" matter anymore?💉What is the Irrelevance Antidote?🥥Why does a beach shack restaurant in Cozumel need to be Digital?✅The 5 steps to thrive in a digital world?😖A sad tale of a company with the antidote...but failed to use it🏌️♀️What does a ho...2022-05-1736 min
Winning Digital CustomersCan You Be TOO Strategic? | Winning Digital CustomersIn this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky.No one wants to focus their entire strategy under the wrong goal and put all their eggs in one basket. Listen to learn what mistakes to avoid and maximize your strategy while keeping the flexibility to course-correct.Winning Digital Customers | The Podcast focuses on...2022-05-1217 min
Winning Digital CustomersAn Interview with the author of The New Rules of Marketing & PR, David Meerman ScottIn this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary and the lexicon of dozens of marketers. David talks about his book The New Rules of Marketing and PR where he gives a step-by-step guide on leveraging modern marketing and PR to communicate with buyers, increase visibility, and raise...2022-05-0542 min
Winning Digital CustomersAn Interview with DisrupTV Co-Host and Constellation Research Principal Analyst, Ray WangIn this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it will affect all areas of our lives in the coming years.The future of the digital economy is brighter than ever, but as the metaverse shadow looms around the corner are you prepared for its inevitable takeover? Listen to find out what kind of mindset large organizations need to h...2022-04-2832 min
Winning Digital CustomersEpisode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital CustomersWelcome back to another season of Winning Digital Customers The Podcast! In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-to-consumer platform in response to the global pandemic. He also talks about how being a trusted and loved company can help empower an organization through multiple crises.Listen in to learn how large, global, mission-driven companies like Royal Canin are able to...2022-04-2132 min
Winning Digital CustomersTrailer to Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital CustomersIn this first episode, Howard is joined by the Global Chief Digital Officer of Royal Canin, one of the largest brands of pet food in the world, Pierre-Charles Parsy. He shares the secret to how global organizations are able to rapidly develop and deploy solutions to combat multiple crises.
Find out more in this episode of Winning Digital Customers The Podcast!
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey...2022-04-1401 min
The Customer Experience Podcast194. Winning Digital Customers w/ Howard TierskyWe could call it customer experience. Or we could call it love. How should our customer-centricity change when we want to win digital customers? In this episode, I interview Howard Tiersky , CEO at FROM, The Digital Transformation Agency and author of Winning Digital Customers , about emphasizing customer experience during digital transformation. Howard and I also talked about:What the three key elements of customer experience areWhy you need an ambitious vision for digital transformationHow to love your customers — and earn their loveWhat the role of values are in digital branding...2022-04-1252 minWinning Digital CustomersWinning Digital Customers: Season 4 TrailerWe’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influencers showcased this season.And just like last season, I’ll be sharing insights and stories from my 25+ years of experience helping today’s largest brands navigate digital transformation As always, our episodes are...2022-04-1201 min
Science of CXHoward Tiersky: Winning Digital CustomersHoward Tiersky is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.
In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360.
2022-02-1843 min
Winning Digital CustomersWhy All Employees Are Valuable to Digital Transformation | Winning Digital CustomersJoin Howard for a discussion about the four different categories of employees, including Gatekeepers, Insight Owners, Builders and Operators. He'll walk through who fits into each category why all of them are vital to a successful digital transformation — the key is to know how and when to bring them in!Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas....2022-02-1723 minWinning Digital CustomersNew York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer | Winning Digital CustomersIn this episode, Howard is joined by New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer. Jay sits down to talk about what brands like Chewy are doing right, the crucial alignment that's needed between marketing and customer experience teams, and why convenience is the new location. Tune in to hear why marketers need to focus their strategy on retention rather than increasing acquisitions. To learn more about Jay, visit:https://www.jaybaer.com/https://www.jaybaer.com/blog-and-podcasts/https://www.jaybaer.com/the-baer-facts-newsletter/Winning...2022-02-1031 min
Get Great Guest ReviewsWinning Digital Customers with Author, Howard Tiersky The Greek philosopher Heraclitus was known to say, “change is the only constant in life.” Organizations that embrace change as the natural state of being will have the best chance to successfully stay ahead of the curve as the needs and desires of our customers continue to shift. Yet, while people as children are instinctively open to learning and creativity, many organizations are naturally resistant to change and set up cultures that can discourage creative problem-solving, innovation, and transformation. In this episode, Howard Tiersky and Adele Gutman discuss four common misconceptions about digital transformation that have t...2022-02-0933 min
Winning Digital CustomersChief Customer Officer at Mailchimp, Carine Roman | Winning Digital CustomersIn this week's episode, Chief Customer Officer at Mailchimp, Carine Roman, joins Howard to talk about what being "customer-centric" means to her, how large companies can create customer intimacy at scale and the differences between product versus service-led growth. Tune in to hear the secrets behind how Mailchimp keeps its finger on the pulse of its customers and ways to successfully leverage customer insights into actionable strategies for the entire company. To learn more about Carine, visit:https://www.linkedin.com/in/carineromanhttps://mailchimp.com/Winning Digital Customers...2022-02-0337 min
Winning Digital CustomersThe Downsides of Improving Customer Experience | Winning Digital CustomersIn today's episode, Howard sits down to talk about ways to combat some of the perceived downsides of creating a great customer experience. Howard refutes common worries digital transformation cynics may be pointing out. He addresses concerns regarding higher chances for fraud, making returns too easy for customers, and why digital channels having lower conversion rates than traditional retail channels may not be so bad after all. Tune in to hear why the benefits for improving digital customer experiences far outweigh the "bad." Winning Digital Customers | The Podcast focuses on stories of digital transformation, told...2022-01-2723 min
Winning Digital CustomersOne of the Top 25 Global Thought Leaders of 2021, Stacy Sherman | Winning Digital CustomersIn this week's episode, one of the top 25 global thought leaders of 2021 and award-winning certified customer experience keynote speaker, Stacy Sherman, joins Howard to discuss what companies may be getting wrong about customer experience, closing the feedback loop, and building trust through testing, analyzing, adjusting and repeating pilot programs.Tune in to hear why Stacy considers the customer experience team the "glue" and strategies to improve customer experience in 2022.To learn more about Stacy, visit:https://doingcxright.com/Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by...2022-01-2033 min
Winning Digital CustomersChief Digital Officer at Customers Bank, Dan Armstrong | Winning Digital CustomersIn today's episode, Chief Digital Officer at Customers Bank, Dan Armstrong, sits down to talk about his experience launching digital products and channels in 43 countries throughout Africa, Asia, Europe, North America, and South America. Tune in to hear Dan discuss commonalities he's discovered between some of the banking challenges customers are facing around the world, how he applies the lessons he's learned from his time abroad to his current work in the US market, and gives insight into increasing instant payment capabilities for their consumers using cryptocurrency. To learn more about Dan, visit:...2022-01-1332 min
Winning Digital CustomersWhat You Miss When You Assume | Winning Digital CustomersWe're ringing in the New Year with an episode dedicated to unlocking new perspectives. Have you ever wondered why we refer to ending a phone call as "hanging up" the phone? Or why we say "rolling up" the car windows when we're closing them?Today's most successful companies are giving their customers the best possible experiences by thinking outside of the box and disrupting the way we normally operate. Uber brought a fresh perspective to taxis. Amazon, a fresh perspective to retail.In this episode, Howard challenges you take a look at the "everyday things"...2022-01-0619 min
Winning Digital CustomersOne of 2021's Top Influential Leaders in Hospitality, Adele Gutman | Winning Digital CustomersWe're rounding out the year with one of 2021's Top Influential Leaders in Hospitality and the creator of The Five Star Review System, Adele Gutman. Adele sits down to talk about empowering her teams, inspiring great reviews, and the value behind both positive and negative customer feedback. Tune in to hear the secrets behind delivering great experiences for guests at every touchpoint.To learn more about Adele, visit: http://www.adelegutman.comWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The...2021-12-3041 min
Winning Digital CustomersSVP, Marketing and Communications at Navy Federal Credit Union, Pam Piligian | Winning Digital CustomersIn this week's episode, Howard is joined by the SVP, Marketing and Communications at Navy Federal Credit Union, Pam Piligian, as she reveals the secrets behind being the six-time recipient of Forrester’s CX Index Best in Class Ranking.As an avid runner who has completed more than 45 marathons, Pam discusses tackling the longest race of her professional life: the marathon that is the customer experience journey. She also discusses the three pillars that guide her team in delivering great customer experiences: Know Me, Show Me What's Next and Do It for Me. Tune in to...2021-12-2335 min
Winning Digital CustomersThe 4 Keys to Effective Teamwork | Winning Digital CustomersAs 2021 comes to a close, Howard examines key strategies that you can use to guide your teams to work more effectively together, and four areas that those strategies fall under: Goals, Vocabulary, Information and Humanity.He'll discuss the things he's learned from his experience and talking with experts, why vocabulary is so important, and why conflict is actually a good thing for your team.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and...2021-12-1619 min
Winning Digital CustomersFormer Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell | Winning Digital CustomersIn this week's episode, we're joined by the former Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell. Noah talks about learnings from his extensive career in retail working with top brands like Sephora, Restoration Hardware, and Levi's. He discusses the importance of strategic alignment, investing in your employees, and building a purpose-based business. Noah also dishes on the mission behind his own company, Date of Birth.To learn more about Noah, visit:Noah's LinkedInDate of Birth WebsiteDate of Birth Instagram2021-12-0941 min
Retail Corner: New Normal in Retail Technology & BusinessHow to Win and Influence Your Digital Customers - Howard Tiersky, WSJ Best SellerHow to Win and Influence Your #Digital #Customers.
Listen to Howard Tiersky, WSJ Bestseller of Winning Digital Customers talk about 'Digital Transofrmation' in retail. Few touchpoints:
Who are digital customers and how you define them?
What is digital transformation? What works and what doesn't?
How is customer moving towards digital transformation?
How can retailers get benefits from their digital touchpoints?
View Video Podcast
About Howard Tiersky:
Howard is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. He was named by IDG as “One of The To...2021-12-0726 min
Winning Digital CustomersFormer Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story | Winning Digital CustomersIn this week's episode, Howard sits down with the former Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story. Louise discusses how her career in media and how her unique set of roles at The Wall Street Journal helped bring all facets of their brand strategy to life. Tune in to hear the audience segment and KPIs Louise believes more media companies should be looking at for content planning.To learn more about Louise, visit:Louise's TwitterRace and Money in America TwitterRace and Money in...2021-12-0235 min
Elite Expert Insider PodcastInnovating In Technology with Howard TierskyMelanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Howard Tiersky, Wall Street journal best selling author, about how to keep innovating your business with new technology. Howard is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry. In his 25 year career helping large enterprises win in the digital space, Howard has work...2021-11-2922 min
Winning Digital CustomersThe Great Resignation: Why It’s Happening and What To DoIn September 2021, a record number of Americans —4.4 million, to be exact — quit their jobs. And the trend of employees exiting the workforce doesn't seem to be slowing down anytime soon. Howard sits down to talk to you 1:1 for the first time this season, discussing the phenomenon that has millions of people exiting stage left: The Great Resignation. He reveals what he thinks is driving people to step down from their jobs, based on personal observations and conversations he's had with executives at large companies over the last few months. And he'll also share what he thinks companies shou...2021-11-2536 min
Winning Digital CustomersLinkedIn Top Voice in Sales and Digital Engagement Leader, Richard Bliss | Winning Digital CustomersGone are the days of using LinkedIn solely for job hunting! Tune into today's episode to hear LinkedIn's Top Voices in Sales and Digital Engagement Leader, Richard Bliss, give a masterclass on using LinkedIn to its full potential. Richard not only discusses why every professional needs to care about LinkedIn, but also discusses actionable steps you can use to get your digital house in order and increase your online presence. You won't want to miss out on hearing the "superpower" behind the art of commenting! Click here to interact with our LinkedIn post!Click here...2021-11-1826 min
Commerce ExperienceEpisode 39: Navigating Digital Transformation, with Howard TierskyWith customers now expecting unified digital experiences wherever they shop, the need for digital transformation has never been more urgent to businesses. But there’s a huge difference between identifying what needs to change and making transformation happen. To learn more about what digital transformation really means, and to help you navigate the process within your company, host Brian Walker speaks to Howard Tiersky, CEO at FROM, The Digital Transformation Agency, and author of Winning Digital Customers: The Antidote to Irrelevance. Together, they discuss why digital transformation is so hard to do, yet so important, and why it’s crucial to g...2021-11-1848 min
Winning Digital CustomersPresident and Chief Research and Analytics Officer at CBS Corporation, Radha Subramanyam | Winning Digital CustomersWe're back! In this week's season premiere episode of Winning Digital Customers | The Podcast, we're joined by the President and Chief Research and Analytics Officer of CBS Corporation, Radha Subramanyam. Radha debunks a major misconception surrounding creatives and talks about the science and soul that goes into becoming the #1 Network in America. She also shares her experience combining AI and classic marketing, and using data to create captivating content that resonates with all the different niche segments that make up US audiences.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people...2021-11-1132 min
Conversation 🇺🇸#12 Howard Tiersky, CEO From - Connecting CX to Business ResultsIn this episode of Conversation CX, Howard Tiersky, CEO of From, the Digital Transformation Agency, explores how to ignite the direct link between customer experience and business success for brands. Watch the interview to get key insight into:How to positively influence human behavior to impact business growth Why customer experience is at the heart of successful digital transformation The importance of storytelling in CX.About Howard Tiersky:Howard is the CEO of From, The Digital Transformation Agency. He was named a Top 10 Digital Transformation influencer Enterprise M...2021-11-0927 min
Strategy and Leadership PodcastHow Digital Transformation Can Help You Win Digital Customers w/Howard Tiersky, CEO Ep#128Howard Tiersky joins us to discuss everything #DigitalTransformation: Different types and scopes of digital transformation, winning #DigitalCustomers, dealing with resistance to change, and much more.
Howard Tiersky is the CEO of FROM - the digital transformation agency. FROM helps companies win with today’s customers who reserve their loyalty for brands that deliver elegant and convenient digitally-powered experiences. Previously, Howard worked at Capgemini & EY.
Check out Howard's Wall Street Journal best selling book, Winning Digital Customers: The Antidote to Irrelevance: https://www.howardtiersky.com/
// Learn more about strategic planning & implementation:
► Subscribe so you never miss a video: www.youtube.com...2021-11-0443 min
Winning Digital CustomersWinning Digital Customers: Season 3 TrailerWelcome back to Season 3 of Winning Digital Customers | The Podcast! We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influencers showcased this season.And just like last season, I’ll be sharing insights and stories from my 25+ years of experience helping today’s...2021-11-0401 min
The Innovation Meets Leadership Podcast36. Winning Digital Customers with Howard TierskyIn this episode, we have Howard Tiersky joining us to discuss how companies can position themselves in the digital world by acknowledging your identity in the industry, recognizing the needs of customers, and becoming relevant in this digital age.
Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG (International Data Group). As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Avis, Universal Studios, Facebook, Spotify, and Amazon.
...2021-09-2719 min
Winning Digital CustomersHow the Digital Age is Destroying the Paperback | Winning Digital CustomersIn this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pain and pleasure used to determine what’s here to stay, and what will become obsolete.2021-09-0234 min
The Innovation Engine Podcast176. Winning Digital Customers with Howard Tiersky | Digital TransformationWe’ve seen rapid digital transformation over just a few short years, from digital being an afterthought to becoming the primary way customers engage with brands. With the shift to digital comes the opportunity to craft better storytelling and customer experiences. So what do we do to win customers in a digital age? Howard Tiersky provides perspectives on the digital media landscape and the critical role that unique content plays in driving audience engagement today. He’s started internet, intranet, and other digital media pages for his previous companies, including Ernst & Young and Capgemini. He’s also...2021-08-3026 minThe Innovation Engine Podcast176. Winning Digital Customers with Howard Tiersky | Digital TransformationWe’ve seen rapid digital transformation over just a few short years, from digital being an afterthought to becoming the primary way customers engage with brands. With the shift to digital comes the opportunity to craft better storytelling and customer experiences. So what do we do to win customers in a digital age? Howard Tiersky provides perspectives on the digital media landscape and the critical role that unique content plays in driving audience engagement today. He’s started internet, intranet, and other digital media pages for his previous companies, including Ernst & Young and Capgemini. He’s also...2021-08-3026 min
Bombshell Business Podcast with Amber HurdleAchieving Customer Love with Howard Tiersky (96)In this episode of the Velvet Machete Leadership Podcast, host Amber Hurdle interviews Howard Tiersky, Wall Street Journal bestselling author of Winning Digital Customers and founder of FROM, The Digital Transformation Agency and Innovation Loft. Howard teaches leaders that achieving customer love is the single most important criteria for business success, and that we can measure a brand’s level of customer love with a single question. Together they discuss:
*The important components brands with high love consistently have
*How to differentiate between “customer love” and loyalty (hint: they’re not the same!)
*The exact 3-part formula for achieving customer love
*A...2021-08-271h 02
Winning Digital CustomersCTO of Buzzfeed, Peter Wang | Winning Digital CustomersThis week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship between content and commerce. To learn more about Peter, check out his social media:TwitterLinkedInWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers...2021-08-2637 min
Winning Digital CustomersCX Friction Hunter, Author, and Forbes Contributor, Roger Dooley | Winning Digital CustomersListen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. To learn more about Roger, visit:Roger Dooley WebsiteNeuromarketing BlogCustomer Experience KeynotesBrainfluence PodcastRoger Dooley at ForbesRoger Dooley on YouTubeWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the peopl...2021-08-1932 min
Winning Digital CustomersFour Steps to Successful Change Management | Winning Digital CustomersOne of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the resistance, and lastly, execute and adjust your plan as needed.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey...2021-08-1227 min
CXChronicles PodcastCXChronicles Podcast 131 with Howard Tiersky, CEO at Fromm, The Digital Transformation AgencyIn episode #131 of The CXChronicles Podcast we welcomed Howard Tiersky, CEO at Fromm, The Digital Transformation Agency based in New York, NY. FROM helps companies transform from where they are now to where they need to be to succeed with today’s digital-first customers.Howard's team develops new digital products for shopping, banking, travel and entertainment. The team at Fromm optimizes existing platforms, to make them more engaging and more profitable. The Fromm team is comprised of an amazing team of inspiring leaders, strategists, designers and technologists and work with some of the wo...2021-08-1043 min
Winning Digital CustomersTravel Trends Expert and former EVP at Kayak.com, Brian Harniman | Winning Digital CustomersBrian Harniman, travel trends expert and former EVP at Kayak.com, joins us today to discuss digital transformation as the answer to the current labor shortages in the travel industry, how Airbnb is redefining flexible planning and predicts future travel trends we should all keep an eye on.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.The podcast is...2021-08-0531 min
Helping Sells Radio284 Howard Tiersky Most customer journeys are emotional journeysHoward Tiersky is the CEO and founder of FROM, The Digital Transformation Agency, that helps companies grow revenue across digital channels by supporting the customer journey and resonating with today's hyperconnected audience. He has a new book out called Winning Digital Customers: The antidote to irrelevance.We talked about the three main themes in his book, which are understanding the customer, mapping the customer journey and design thinking, leadership and alignment. One key takeaway for me is his notion that many customer journeys are emotional journeys. Howard talked about customer research he conducts with his c...2021-07-3057 min
Winning Digital CustomersLinkedIn's Top Voice in Technology, Shelly Palmer | Winning Digital CustomersThis week business advisor, commentator, author, and LinkedIn's Top Voice in Technology, Shelly Palmer, joins Howard to talk about why politicians are going after big tech companies, debunk what people often get wrong about blockchain, and discuss the latest technology everyone should have on their radar: Web 3.0.Shelly's headshot and bio can be found here: https://www.shellypalmer.com/shelly-palmer-bio/His new book (now eBook and paperback!): https://www.amazon.com/dp/B095C3GW6XHis blog: https://www.shellypalmer.com/blog/His Twitter: https://twitter.com/shellypalmer...2021-07-2940 min
Winning Digital CustomersCreating a Case for Digital Transformation | Winning Digital CustomersThis week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind storytelling and why it's so effective.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking...2021-07-2231 min
Winning Digital CustomersFormer Audible Executive, Global Marketing Strategist at Sesame Workshop and QelviQ Co-Founder, Helena Verellen | Winning Digital CustomersJoin Howard as he talks with former Audible Executive, Global Marketing Strategist at Sesame Workshop and co-founder of QelviQ, Helena Verellen, about her journey through major media organizations like the WWE, Audible and Sesame Workshop. You'll hear about her part in ground-breaking work in streaming content at WWE (in partnership with MLB), Audible's focus on customer-led user experience, how Sesame responded to COVID with content, and her most recent project with her brother, your personal sommelier, QelviQ.To learn more about Helena visit QelviQ or email her at helena@qelviq.com Winning Digital Customers | The...2021-07-1535 min
Raising Unicorns: A Harmon Brothers PodcastHoward Tiersky: How To Transform Your CompanyBenton Crane talks with Howard Tiersky, the CEO of FROM, The Digital Transformation Agency. Together they discuss why CEOs need to be persuasive, how to successfully make big changes to your company, and the fatal flaw of Blockbuster.02:15 How Businesses Need To Change 09:00 Howard’s Poop To Gold Moment14:46 Don’t Make This Mistake 25:13: What Could Be Holding Your Business BackYou can find links to buy Howard’s book and all the other places to reach him below. If you’re interested in learning more about Harmon Brothers, you can grab a c...2021-07-1329 min
Digital-First LeadershipEp. 14- Love and Business with Howard TierskyIn this episode, Richard sat down with Howard Tiersky, the CEO and founder of FROM, a Digital Transformation Agency that helps companies deliver digitally-powered customer experiences. Howard is also recognized at a Top Digital Transformation Influencer. During the conversation, Richard and Howard talk about companies and brands generating strong emotional relationships with their customers and how LOVE and business coexist. https://www.linkedin.com/in/tiersky/2021-07-1322 min
Winning Digital CustomersPredictive Brand Tech Expert and Founder of BERA, Ryan Barker | Winning Digital CustomersThis week, Ryan Barker, predictive brand tech expert and founder of BERA, joins me to discuss why customer love is a key performance indicator, the difference between companies with strong purpose and brand presence and those without, and why price-point messaging and discounting isn't as beneficial as marketers believe. Listen now to hear Ryan's experience using precision marketing to tailor effective messages to the most relevant audiences.To know more about Ryan Barker, please visit Bera and check his LinkedIn profile.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the peo...2021-07-0827 min
Winning Digital CustomersHow to Speed Up Digital Transformation | Winning Digital CustomersTune in to this week's episode to hear Howard explain ways to grease the wheels of your digital transformation journey. He covers the 4 types of alignment your teams will need to speed along projects: alignment around urgency, vision, plan, and willingness to take risks. Howard also discusses the risk of digital transformation sabotage.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.2021-07-0122 min
Winning Digital CustomersVice President, Digital Transformation & Customer Satisfaction at AutoZone, Nick Sarraf | Winning Digital CustomersNick Sarraf, the Vice President of Digital Transformation and Customer Satisfaction at AutoZone, sits down to discuss how 1.5 years of COVID has changed the 10-year trajectory of digital transformations, how to manage a "we're not a tech company" mindset from digital transformation naysayers and his approach to hiring the right talent. Nick also gives insights into why some retailers have thrived while so many others have struggled to keep up with eCommerce demand.To know more about Nick Sarraf, follow AutoZone and follow him on LinkedIn.Winning Digital Customers | The Podcast focuses on stories of...2021-06-2428 min
Winning Digital CustomersHost of CXOTalk and Digital Transformation Influencer, Michael Krigsman | Winning Digital CustomersMichael Krigsman, the founder and host of CXOTalk and digital transformation influencer, joins us to talk about the stand-out characteristics shared amongst today's top executives, challenges companies are facing with personalization, and his thoughts on the latest social platform people are buzzing about, Clubhouse.To know more about Michael Krigsman, follow him on CXOTalk and Twitter.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey...2021-06-1725 min
Constant VariablesBuilding for a Tech-Enabled World with Howard Tiersky of FROM.DigitalDigital transformation looks a lot different for today’s companies than it did in the 90’s. Howard Tiersky, founder of digital transformation agency FROM, joins the show to chat about the rapid evolution of technological innovations, how organizations can shift their mindset to the “new normal,” how solving customer pain points leads to competitive differentiation, and how to balance cost and thoroughness when conducting customer research. **Show Links** Howard Tiersky on LinkedIn | https://www.linkedin.com/in/tiersky/ FROM, The Digital Transformation Agency | https://from.digital Winning Digital Customers: The Antidote to Irrelev...2021-06-1549 min
Winning Digital CustomersI Have a Dream! What MLK Jr. Can Teach Us About Inspiring Our Teams | Winning Digital CustomersThis week, Howard dissects the rhetoric Martin Luther King Jr. used in his inspirational "I Have a Dream" speech and pinpoints how to use those techniques to get your team to rally behind your digital transformation proposal. Listen to this week's episode to hear about the template digital leaders can use when speaking about inspiring change and driving transformation.To listen and read the full speech, click the link on "I Have a Dream".Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers...2021-06-0929 min
The Marketing Book Podcast334 Winning Digital Customers by Howard TierskyWinning Digital Customers: The Antidote to Irrelevance by Howard Tiersky Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance Outdated technology Inadequate funding The wrong talent Lack of alignment on what the vision for the future should be All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this...2021-06-041h 30
Winning Digital CustomersOne of 2019's Top Women in Retail and former CMO of Harry & David, Michelle Farabaugh | Winning Digital CustomersMichelle Farabaugh, one of 2019's Top Women in Retail and former CMO of Harry & David, sits down to talk to us about how she dealt with digital transformation naysayers, the differences between marketing through direct mail versus digital advertising, and the opportunities that can arise from researching customer friction points.Know more about Michelle Farabaugh via her LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile...2021-06-0332 min
Winning Digital CustomersThe #1 Global Social Selling Pioneer Influencer, Tim Hughes | Winning Digital CustomersTim Hughes, the #1 global social selling pioneer influencer and bestselling author, joins us to discuss why conventional sales tactics aren't working, how social media has transformed the way we attract potential buyers and the unlikely story of how a post about Led Zeppelin resulted in massive social selling success. Tune in to hear Tim's 3 key components to turning a traditional salesperson into a microinfluencer. Know more about Tim Hughes via his company website DLAignite.Check out his links below as well:Linkedin: Twitter: YouTube: Facebook: ...2021-05-2734 min
Winning Digital CustomersThe 7 Ps of Standing for Something | Winning Digital CustomersIn Season 2, Howard sits down to talk to you 1:1 about some of the things that can be most impactful for your digital transformation journey. In this episode, he covers how 4 questions can help build a company with specific values, and 7 Ps for using those values to resonate with customers: Positioning, Product, Passion, People, Policies, Problems, Philanthropies.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and...2021-05-2028 min
Winning Digital CustomersSVP of Digital Product at FOX, Michael Ibrahim | Winning Digital CustomersMichael Ibrahim, the SVP of Digital Product at Fox Corporation, joins us today to talk about his experience building and leading global digital teams. Michael shares the three key product leaders needed for the ideal team, his out-of-the-box methods for empowering teams to resolve conflict, and his take on the modern reality of job-hopping.Know more about Michael Ibrahim via his LinkedIn Profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation...2021-05-1339 min
Winning Digital CustomersHall of Fame Speaker, New York Times Bestselling Author and Customer Experience Expert, Shep Hyken | Winning Digital CustomersWe kick off Season 2 with Hall of Fame Speaker, New York Times and Wall Street Journal Bestselling Author, and Customer Experience expert Shep Hyken. The self-proclaimed Chief Amazement Officer of Shepard Productions joins Howard to talk about his next book, I'll Be Back, whether or not customer loyalty really matters, and how to truly differentiate yourself from your competitors. Preorder his book via this link Know more about Shep Hyken via his Blog, Twitter, LinkedIn and Instagram Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led...2021-05-0638 minWinning Digital CustomersWinning Digital Customers: Season 2 TrailerWinning Digital Customers | The Podcast is back for Season 2! This season, Howard is joined by an all-star lineup of guests, including a key digital transformation executive from Samsung, the Chief Digital Officer at GE Appliances, the Senior Vice President of Product Development at Fox, and so many more leaders of digital transformation, enterprise, innovation, and user and customer experience, at some of the largest brands in the country.He'll also be speaking to some top influencers, New York Times best selling authors and other key thought leaders in the space of digital transformations and succeeding...2021-04-2902 min
Business Brain – The Entrepreneurs’ PodcastHoward Tiersky - Business Digital TransformationJoining us for this episode of The Small Business Show is Howard Tiersky, CEO of FROM, a company that describes itself as a Digital Transformation Agency. Howard is going to help us learn about successful digital product launches and how to get our companies ready for the digital future.
Howard is also the Best Selling Author of Winning Digital Customers – a terrific manual for driving digital success at your own company.
00:00:00 Small Business Show #324 for Wednesday, April 21, 2021
Howard Tiersky, CEO of FROM – The Digital Transformation Agency
Wikipedia: Digital transformation
Transformed Banks: JP Morgan Chase, TransAmerica
The valu...2021-04-2144 min
Winning Digital CustomersAward-Winning Writer, Speaker and Top 10 Digital Transformation Influencer, Greg Satell | Winning Digital CustomersFor the final episode in Season 1, Howard sits down with Greg Satell, an international speaker, advisor, and award-winning author. Greg talks about how living through several socio-political revolutions informs the way he thinks about change, how he brings that thinking to managing digital transformation for large enterprises, and his new book, Cascades: How to Create a Movement that Drives Transformational Change.Learn more about Greg here: Author: Cascades & Mapping InnovationContributor: Harvard Business Review, Barron's Publisher: Digital Tonto Speaker ReelTwitterLinkedInWinning Digital Cust...2021-03-0437 min
Winning Digital CustomersDigital Privacy Expert and Founder of Invisit.io Dean Shapero | Winning Digital CustomersDo you know where your customers' data is? This week, Howard sits down with Dean Shapero, a data privacy expert and founder of Invisit, which specializes in helping companies keep up with data privacy compliance. Dean discusses the fast-evolving world of data privacy, predicts how GDPR and CCPA regulations may serve as the blueprint for future data privacy laws under the new administration, and gives his top to-dos for companies who want to stay on top of compliance and avoid future fines.Visit Invisit.io for more info, or reach out to Dean directly at...2021-02-2533 min
Winning Digital CustomersCustomer Experience Futurist, Keynote Speaker, Bestselling Author, Blake Morgan | Winning Digital CustomersHoward is joined by Customer Experience Futurist Blake Morgan to talk about the difference in customer service and customer experience, her time as a change agent within a Fortune 100 company, and how the customer of the future is actually the customer of today. Blake gives insight into what modern CEOs need to do to resonate with their employees and customers alike, and how to stop your users from knocking on your competitor's door.Get more info on Blake and her two books, The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business and More is Mo...2021-02-1826 min
Winning Digital CustomersChief Marketing Officer of Igloo Coolers, Brian Garofalow | Winning Digital CustomersBrian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand.You can also hear more from Brian Garofalow on Twitter and LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers...2021-02-1129 min
Business BookshelfHoward Tiersky - Author of "Winning Digital Customers"Episode 116 of the Business Bookshelf - Howard Tiersky - Author of "Winning Digital Customer"
Today our guest is Howard Tiersky.
For over 20 years, Howard has been helping leaders at dozens of the world's largest brands navigate digital transformation. He has helped companies grow revenue across digital channels by supporting the customer journey resonating with today's hyper-connected audience.
Today we are talking to Howard about his new book “Winning Digital Customers: The Antidote to Irrelevance”. The book lays out a simple but detailed five step methodology that any company can follow to align their teams...2021-02-0927 min
Winning Digital CustomersVice President Customer Experience Solutions at RR Donnelly, Dennis Wakabayashi | Winning Digital CustomersDennis and Howard sit down to discuss how he solved a chicken problem, how customer journeys are disappearing, and how he came to be one of the top CX experts of the decade.You can also hear more from Dennis Wakabayashi via his website:LinkedInTwitterWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.2021-02-0420 min
Winning Digital CustomersChief Digital and Information Officer of HomeStar Financial, Walt Carter | Winning Digital CustomersJoin us for an interview with Walt Carter, Chief Digital and Information Officer of HomeStar Financial, where he regales us with tales of his background in rocket science, his time in the military managing engineers and advising Presidents, and how he uses his experience to keep his customers safe when making the biggest purchase of their life - their mortgage.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile...2021-01-2843 min
Winning Digital CustomersPresident NY Market of iHeartMedia, Bernie Weiss | Winning Digital CustomersiHeartMedia's President New York Market, Bernie Weiss, joins Howard to talk about his career in audio and broadcast media, how iHeart has built its business around selling companionship, how COVID affected their understanding of listenership and advertising and pivoting Jingle Ball from an in-person experience to virtual.Know more about Bernie Weiss from his LinkedIn Profile.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey ma...2021-01-2139 min
Winning Digital CustomersFuture-of-Work Strategist Heather E. McGowan | Winning Digital CustomersWe kick off the new year with future-of-work strategist Heather E. McGowan, who talks about how a series of LinkedIn articles she wrote in 2014 led to being an internationally recognized keynote speaker, how continuous learning shapes the present and future of work, and her recent book, The Adaptation Advantage.Follow Heather E. McGowan via her Website, LinkedIn and Twitter.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, ag...2021-01-1426 min
Winning Digital CustomersCustomer Experience Speaker, Consultant, & New York Times Bestselling Author, Dr. Joseph Michelli | Winning Digital CustomersHoward is joined by New York Times bestselling author and organizational consultant, Dr. Joseph Michelli, to discuss his career and what he's learned talking to over 140 top global business leaders on all aspects of leading through and beyond COVID while writing his new book, Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges.Know more about Dr. Joseph Michelli via his website and LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range...2020-12-1727 min
Winning Digital CustomersChief Digital Officer of Pearson, Madhur Aggarwal | Winning Digital CustomersJoin Howard and Madhur Aggarwal, former Chief Digital Officer at Pearson, to talk about moving a larger enterprise toward a more digital operating model, innovation in education during COVID, and how he's using his experience and expertise at the startup level.You can check more about Madhur Aggarwal, via his Twitter and LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other...2020-12-1023 min
Winning Digital CustomersCustomer Journey Mapping Expert and Bestselling Author, Annette Franz | Winning Digital CustomersHoward sits down with Annette Franz, named one of the 100 Most Influential Tech Women on Twitter and bestselling author of Customer Understanding: Three Ways to Put the Customer in Customer Experience and at the Heart of Your Business to chat in-depth about her six-step process for customer journey mapping and how to put the customer at the center of your customer experiences. To know more about Annette Franz follow her at CX Journey and LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast...2020-12-0331 min
Winning Digital CustomersChief Data & Analytics Officer at Publishers Clearing House, Ash Dhupar | Winning Digital CustomersHoward talks to Ash Dhupar, former Chief Data & Analytics Officer at Publishers Clearing House, about new ways of leveraging data to creating better digital customer experiences, AI and machine learning, using data to support business decisions, tips to getting started utilizing AI, and the transformational future of data.Know more about Ash Dhupar via LinkedIn Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping...2020-11-1929 min
Winning Digital CustomersGo to Market Strategy, Office of the CIO at Google, Tejpaul Bhatia | Winning Digital CustomersHoward sits down with good friend Tejpaul Bhatia, currently at Google working on Go to Market Strategy in the Office of the CIO, to discuss his startup experiences and how he leveraged those skills to create culture shock and drive change in large corporations. Tejpaul also gives insight on the secret sauce briefings he delivers to keep Google at the forefront of innovation.Follow Tejpaul Bhatia via LinkedIn and TwitterWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics...2020-11-1236 min
Winning Digital CustomersCEO International of Foot Locker, Lew Kimble | Winning Digital CustomersHoward sits down with Lew Kimble, recently retired CEO International of Foot Locker, to discuss secrets today’s retailers need to know to be successful, from utilizing radio-frequency identification to transforming their supply chain during the pandemic. Lew talks about his experience and commitment to reinventing global legacy systems to enter the new era of technology while keeping the consumer at the heart of the transformation.To know more about Lew Kimble check him on LinkedIn.Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The po...2020-11-0537 min
Winning Digital CustomersFounder of Denting the Universe and host of Digital: Disrupted, Paul Muller | Winning Digital CustomersHoward talks to the founder of Denting the Universe and host of Digital: Disrupted Paul Muller. Listen to Howard and Paul ponder the infamous question companies oftentimes ask themselves: to persist or pivot? Paul shares his secrets to driving growth within an organization and overcoming inertia when introducing a new product by fighting the status quo within an organization and overcoming consumer inertia. Know more about Paul Muller and follow him on Spotify Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a r...2020-10-2924 min