Shows
Sup Doc: A Documentary PodcastIT CAME FROM AQUARIUS RECORDS w director Kenneth Thomas, Windy Chien, Andee Connors, Allan HorrocksIT CAME FROM AQUARIUS RECORDS is a feature-length documentary about the SF-based independent record store, Aquarius Records. Having closed in 2016 after 47 years, this small apartment-sized store championed local, underground, independent, and challenging music to the masses - most memorably with their infamous bi-weekly, college essay-length, new-release lists.This doc has interviews with the aQ owners dating back to 1970, other record store owners from around the world, musicians, label heads, music journalists, and INTENSE music collectors. Interviewees include Matt Groening (The Simpsons), Wayne Coyne (Flaming Lips), Bruce Ackley, John Darnielle (The Mountain Goats), Ty Segall, and Liz Harris (G...2022-10-031h 16
Dental Marketing MasteryDental Marketing Mastery #158: Setting up Your Marketing Plan for 2023In this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023. 2022-09-0726 min
Dental Marketing MasteryManaging Your Marketing Next Year Will Be DifferentAs we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your schedule for new patients 2021-09-3019 min
The Dear Doc Podcast™Mark Dilatush with New Patients Inc.Mark Dilatush with New Patients Inc.William Howard Horrocks started NPI in 1989, and we grew out of referral demand from dentist/clients. After publishing his first two best-selling dental marketing books, the company took off. Day to day, Howie creates and/or reviews every word of everything we do for our clients. He is The Dental Marketing Whisperer.New Patients Inc has been testing every conceivable variable in every promotional medium in the US and Canadian dental markets since 1989. We have also commissioned completely independent, professional, large-scale consumer research. We know what works and what...2021-08-2754 min
Dental Marketing MasteryGet High Tech for 169 bucksHowie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks 2021-07-0620 min
Dental Marketing MasteryThe Best Offers to Put in Your MarketingMark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’s an opening for you! 2021-06-0717 min
Dental Marketing MasteryCEO Level Control Over Your MarketingHowie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center. Listeners will learn: What source/attribution is What outcome classification is What interaction rating is Why they all matter a great deal How they give the practice owner full visibility 2021-05-0614 min
Dental Marketing MasteryA Chasm AND Opportunity Loom Ahead.....Now is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity. Your hygiene schedule will be empty. Now what do you do? Where are you going to put new patients? How to grow your way out of the Covid downturn. Turning the looming dip, into a wonderful opportunity. 2021-02-1117 min
Dental Marketing MasteryPrepare for October NowNow is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready. Podcast Highlights: A Chasm Looms Ahead Where Should I Send Your Charts? Pre-Paint Your Schedule Now is Your Chance The 8 Day Rule 2020-09-0121 min
Dental Marketing MasteryWPO – What Is It?In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls. Podcast Highlights: Web Presence Optimization Building websites based upon consumer demand Call tracking on steroids! A website that is updated every 6 months 2020-04-1821 min
Dental Marketing MasteryAudiobook: Unlimited New Patients – Volume 3We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too. Podcast Highlights: History of the Unlimited New Patients Series De...2020-04-1819 min
Dental Marketing MasteryCOVID Impact & Rebound PlanToday, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work. Podcast Highlights: How to set reasonable expectations for when work resumes How to manage your marketing campaign in the midst of this pandemic Know which marketing to pause and which to move to maintenance mode Exactly what it takes to rebuild marketing momentum 2020-04-1824 min
Dental Marketing MasteryWhat You Need to Do Right NowIn this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19. Podcast Highlights: How to set your schedule to create room for new patients Paint “new patients only” blocks in your calendar now Zero Cost Marketing Guide 2020-04-1817 min
Get Hooked On The Most Next-Level Full Audiobook Today!Unlimited New Patients: Volume 3 by Howard "Howie" Horrocks, Mark Dilatush, Eddie FaceyPlease visithttps://thebookvoice.com/podcasts/2/audible/23115to listen full audiobooks.
Title: Unlimited New Patients: Volume 3
Author: Howard "Howie" Horrocks, Mark Dilatush, Eddie Facey
Narrator: Howie Horrocks
Format: mp3
Length: 8 hrs and 8 mins
Release date: 04-01-20
Ratings: 5 out of 5 stars, 2 ratings
Genres: Dentistry & Oral Health
Publisher's Summary:
We are pleased to offer dentists all over the world our latest book: Unlimited New Patients: Volume 3. This is the latest in our Unlimited New Patients series, and we think it’s the best. We’ve packed this audiobook with virtually everything we’ve learned over 28 years about attracting high-quality new patients into your d...2020-04-018h 08
Dental Marketing MasteryStop Flying BlindDo you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If the answer to either of these questions is ‘No’, then you are flying blind! In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you. Podcast Topics: Stop Flying Blind It’s all about tracking where your busine...2020-01-3121 min
Dental Marketing MasteryThe Habits of Wildly Successful DentistsIn this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves. The top habits of these successful dentists include: Having reasonable expectations especially for your specific marketplace To accept that all marketing ideas you try will not work – that’s ok Knowledge that all marketing tactics do work together Data – know what data to watch Pa...2020-01-1424 min
Dental Marketing MasteryFanning the Flames - Dental InsuranceHowie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals. Podcast Highlights: Dental Insurance. What is it Really? It’s a Highly Charged Subject It’s Just a Marketing Medium You Get to Capacity. Then What? Using Insurance to Fill Volume...2019-12-0922 min
Dental Marketing MasteryFee For Service Dental Practices? Are They Real?In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there. Podcast Highlights: Defining "Fee-for-Service" Getting Out of the Insurance Trap It's a Process Replacing Your Insurance Patients Never Go Cold Turkey 2019-11-0521 min
Dental Marketing MasteryPrepare Your Marketing Now for 2020In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more. Podcast Highlights: The Over Capacity Trap Upgrading Your Website Line Up Your Marketing Assets and Liabilities We’re Bullish on Dentistry Budget Allocation 2019-09-2424 min
Dental Marketing MasteryThe next two surface composite going to send you over the edge?In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use. Podcast Highlights: In Search of Bigger Cases It’s About the Niches Passive and Aggressive Marketing Do Both 2019-08-2723 min
Dental Marketing MasteryCan Your Marketing Impact Admin Costs? Yes!In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?" Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose! Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate Results Will Cost You in the Long Run Hidden Costs Can Kill Profits Top Market Half Will Ignore You What Happens if Treatment Plan Acceptance Goes Down? Someone Has to Chase Them Down Yo...2019-08-0622 min
Dental Marketing MasteryLove Your Website AgainIn this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website. Podcast Highlights Love Your Website Again What to Own, What to Delegate Regular Maintenance and Upgrading Delegate Minutiae Knowing What You Get from Your Website Be the Dentist After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!2019-07-1122 min
Dental Marketing MasteryWhat if Fusion Marketing from npiClick?What is Fusion MarketingTM from npiClick? In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing. Podcast Highlights Fusion Dental MarketingTM Merging Digital Marketing with Traditional Marketing Reducing Advertising Waste While Increasing Impact Reaching the High Quality New Patient It's Never Just One Thing After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.2019-06-2221 min
Dental Marketing MasteryWe've Got Your Resolutions for 2019In our most recent podcast, Howie and Mark set your Dental Marketing New Year's resolutions, so you don't have to! Podcast Highlights Balance your marketing budget properly. Do not allow your practice to be held hostage (we will explain). Manage your practice's capacity...Monthly. Pre-appointing hygiene - End the madness. 2018-12-1020 min
Dental Marketing MasteryWhat your budget allocation should be for 20192019 - Your marketing budget allocation... In our most recent podcast, Howie and Mark discuss budget allocation, and where it should be in 2019. Podcast Highlights: Internal Marketing Online (aggressive) Offline (passive) The 60/40 - 40/60 balance. (Part of the Secret Sauce) 2018-11-2816 min
Dental Marketing MasteryFixing the dreaded revenue plateau (or drop).In our most recent podcast, Howie and Mark discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable. Podcast highlights: Patient capacity Patient quality vs patient quantity - Revenue per patient Patient scheduling optimization 2018-11-1518 min
Dental Marketing Mastery#121: What the heck is SEO?In our most recent podcast, Mark and Howie explain SEO in layperson terms. They explain the what, where, and why involved with search engine optimization. Realistic cost and ROI expectations in an average dental market How Social Media is leveraged to boost your exposure On page changes vs off page changes When Google makes a change, you better change with them And more... 2018-10-2419 min
Dental Marketing MasteryConnect the Dots – Fix Your OperationsThis podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price. Podcast Highlights: Scenario: start with a price deal and pre-appoint everyone, filling the schedule The illusion of security based on that full schedule The issue of what type of patients takes up all the appointments What happens to your growth when you reach overcapacity Two big problems this situation creates How to avoid this slippery slope How to reverse the slide if you’ve already started What ab...2018-10-1223 min
Dental Marketing MasteryHow to Get Implant Patients — Without Asking for Implant PatientsIn our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself. Podcast Highlights: Educating patients on the benefits of dental implants Using Google Adwords, Facebook, and direct mail to inform Understanding passive vs. aggressive marketing The challenges of online search engines for implant patients and price shopping Implementing alternate, less-costly search terms to reduce online advertising costs Tapping into the anger of denture patients who might be prime for dental implants The benefits of targeting by age Patients of re...2018-09-2824 min
Dental Marketing Mastery#118: Blasting Through PlateausIn this episode, Howie and Mark discuss hitting dental practice plateaus. Is your practice growth stalled? Learn more about how to handle and anticipate future patient plateaus. Podcast Highlights: Discussion of the various career plateau points for a dental practice When to add a hygienist to a starter solo practice Stalling at $800–850,000 gross revenue—and how to break through Referrals and insurance participation plateaus Aging patient base plateaus Relying less on insurance plans and more on marketing Transitioning into promoting your practice The always-increasing costs of business, combined with reimbursements going down—leading to plateaus Pre-appointment plateaus...2018-09-2122 min
Dental Marketing Mastery#117: Insurance Participation – Hopeless to HappyJoin Howie Horrocks and Mark Dilatush of New Patients, Inc., as they discuss dental insurance participation, the pros and cons, and how to make it work for your dental practice. Podcast Highlights: When insurance companies cut reimbursements, should you take it or leave it? Transitioning away from insurance dependence. Not feeling cornered or helpless—there is hope. How to fight back and take action. Finding patients who value you and your team more than an insurance plan. Using Membership Plans to ease the transition. How long does it take? Unifying and motivating your team for success. Prep...2018-09-1424 min
Dental Marketing Mastery#116: The Update to Unlimited New Patients, Volume 3This week, Howie Horrocks and Mark Dilatush discuss the upcoming update to their bestselling book, Unlimited New Patients, Volume 3. Podcast Highlights: Is Unlimited New Patients, Volume 3 still valuable? (Spoiler alert: YES!) How dentistry has evolved over the past several years Sneak peek at topics: The Business of Dentistry Data Tracking Websites Social Media Search Engine Marketing Reputation Management Online Scheduling Online Advertising Call Management Original book and update both free! 2018-09-0720 min
Dental Marketing Mastery#114 Competition – Who, How, WhyIn this episode, Howie and Mark talk about your competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it, or exploit it to your advantage! Learn how to set yourself apart. Podcast Highlights: Niche vs. price Positioning in the local market What sets you apart? Financing Convenience Public relations assets Technologies Competitors too focused on low prices? NOT using price in marketing to set yourself apart 2018-08-2824 min
Dental Marketing Mastery#113: More New Patients… Without a Lot of Work!Are your new patient numbers staying the same each month? What can you do to fix it without a big investment in time or money? What could be the issue? In this episode, Mark and Howie discuss how your schedule and capacity could be to blame and how to use block scheduling to increase your new patient numbers. Podcast Highlights: What issues contribute to stagnation? Taking away availability Fixing capacity “I’m stuck at X new patients/month!” Taking away barriers to creating appointments Apply this strategy that will work immediately How to do blo...2018-08-2120 min
Dental Marketing Mastery#111: ROI TrackingWhich marketing efforts are generating a return? How can you tell? In this episode, Howie discusses ROI, short term vs. long term returns, tracking, the marketing bell curve, and more! Podcast Highlights: Finding out which marketing efforts created patients ROI can be difficult to track Offline Marketing ROI First-Level ROI New Patient Lifetime ROI The Radio? Offline traffic drives online traffic Referral sources Call tracking Referral chains First-level ROI is short-sighted! The marketing bell curve Mail list cross referencing Getting staff to accurately track source fields 2018-08-0317 min
Dental Drills BitsLet's Talk Dental Web Content w/ Howie HorrocksRecorded live at the Townie / Dentaltown Meeting in Las Vegas, NV. Sandy Pardue and guest host Dana Salisbury interview Howie Horrocks & Julie Mitchell of New Patients Inc. to discuss Dental Web Content for your dental practice. 2017-05-0221 minDental Drills BitsLet's Talk Dental Web Content w/ Howie HorrocksRecorded live at the Townie / Dentaltown Meeting in Las Vegas, NV. Sandy Pardue and guest host Dana Salisbury interview Howie Horrocks & Julie Mitchell of New Patients Inc. to discuss Dental Web Content for your dental practice. 2017-05-0221 min
The HDiQ PodcastEffective Promotion of DentistryHowie Horrocks & Mark Dilatush share a boatload of common misconceptions when it comes to properly and effectively promoting dentistry.1970-01-0100 min