Shows
Truth, Lies and WorkWhat makes a better boss? With The Economist’s Andrew Palmer, host of Boss Class PodcastAndrew Palmer has spoken to the head executives form Stripe, Netflix, LinkedIN, Google, Toyota - and he's uncovered the counterintuitive leadership lessons from all of them!
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals.
Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
🎙️ This Week’s Guest: Andrew Palmer
Bartleby columnist and senior editor at The Ec...2025-07-2445 min
Marketing Against The GrainThis AI Analyzes Your Website Like a $10k Consultant [Tutorial]Ep. 300Can technology replace a $10,000 consultant?Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanced model access, and scaling website feedback and testing to outpace the competition.Mentions
OpenAI’s Operator https://openai.com/index/introducing-operator/
Qwen 2.5 https://qwen-ai.com/
HubSpot CRM https://www.hubspot.com/products/crm
...2025-02-1117 minTruth, Lies and WorkWill A.I. Take My Job? HubSpot’s Answer Might Surprise You! Featuring, Crevan O'Malley, VP Corporate Sales at HubSpotTruth, Lies, and Work is an award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.Every Thursday, we bring you a brand-new interview with an expert guest who knows how to create great workplace cultures. And today’s guest is a good one!We’re joined by Crevan O’Malley, VP of Corporate Sales at HubSpot, who shares exactly how HubSpot is integrating AI into its sales and marketing teams—without replacing people. If you’re a leader wondering...2025-02-0646 minMarketing Against The GrainDid HubSpot Lose 80% of Blog Traffic? Here’s What Actually HappenedEp. 297Why did HubSpot's blog traffic allegedly plummeted?Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping the marketing landscape.Mentions
HubSpot Academy https://academy.hubspot.com/
The Hustle https://thehustle.co/
DeepSeek https://www.deepseek.com/
Here's th...2025-01-3034 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM#287 SHORT: HubSpot CMO: Wie KI die Geschäftswelt verändertIn dieser Episode unseres Podcasts untersuchen wir die Rolle der künstlichen Intelligenz in Unternehmen und deren Auswirkungen auf Marketing, Vertrieb und Kundenservice. Justin erklärt, wie KI Effizienz steigert, Prozesse automatisiert und datenbasierte Entscheidungen unterstützt. Wir diskutieren den Einsatz von Machine Learning für personalisierte Inhalte und die Optimierung von Kampagnen sowie die Herausforderungen und ethischen Fragestellungen bei der Implementierung von KI.Kapitel:(01:00) KI als Beschleuniger für den Wandel in allen Geschäftsbereichen.(03:45) KI und die Zukunft des Market...2024-10-2907 min
The Next Wave - AI and The Future of TechnologyThese AI Tools Are Disrupting the Entire Podcast IndustryEpisode 28: How will augmented reality and AI tools revolutionize how we interact with our devices? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) ponder if AI-generated entities like podcast hosts change our understanding of reality. In this episode, Matt and Nathan share insights on new AI tools like Notebook LM and OpenAI’s advanced voice mode, and how these technologies could transform learning and human-computer interactions. Whether it’s using AI for content creation, translation, or personal and business tasks, the hosts navigate the thrilling yet unsettling advancements in AI technology.2024-10-1536 minMarketing Against The GrainWe Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales CallEp. 265“Will AI replace human jobs by 2025?”Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications.Mentions
HubSpot’s Marketing Hub https://www.hubspot.com/products/marketing/get-started
WordPress https://wordpress.com/
Typeform https://www.typeform.com/
Ahrefs https://ahrefs.com/
...2024-10-0133 minMarketing Against The GrainHow I Use Loom + Ai To Automate Everything I Do - Steph SmithEp. 264Is AI finally ready to revolutionize the way we work day to day?Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024Mentions
Steph Smith https://a16z...2024-09-2624 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM#283 SHORT: HubSpot-Updates von der INBOUND 2024In dieser Episode erfährst du alles über die neuen Funktionen, die beim HubSpot Inbound-Event vorgestellt wurden. Jeje von der HubSpot Academy erläutert, wie Go-to-Market-Teams mithilfe innovativer Tools und KI-Lösungen aktuelle Herausforderungen bewältigen können. Der Fokus liegt auf Breeze, einer KI-Lösung, die Marketing-, Vertriebs- und Serviceteams bei der Steigerung der Kundenzufriedenheit unterstützt.Kapitel:(00:45) HubSpot und Go-to-Market Teams. (01:30) Einführung von Breeze - der KI, die alles verändert. (03:15) Fokus auf Breeze Co...2024-09-2410 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM#282 - Listen & Grow [HubSpot Case Study]In dieser Episode sprechen wir mit Aida Mehovic, über ihre neue Rolle als CRM-Managerin und über die Einführung von HubSpot als Customer Relationship Management Systems in einem B2C Unternehmen. Aida teilt wertvolle Einblicke in ihren Wechsel vom öffentlichen Dienst in die Privatwirtschaft und erläutert, wie sie Mitarbeitende von den Vorteilen des CRM-Systems überzeugte. Sie diskutiert Herausforderungen bei der Implementierung, die Bedeutung der Datenpflege und gibt Tipps zur Förderung nahtloser Kommunikation zwischen Abteilungen für eine optimierte Customer Journey.Kapitel(00:00:47) Aidas Weg in die Privatwirtschaft.Nach dem Wechsel...2024-09-1727 minMarketing Against The GrainSteal HubSpot’s Go To Market Strategy With Ai For 2025Ep. 260Are you ready for AI to revolutionize your go-to-market strategy by 2025? Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual business development representatives, and the transformative impact of text-to-video technology on your marketing efforts.Mentions
Icon https://icon.me/
Keenan Davidson https://www.linkedin.com/in/kennandavison/
Captions https://www.captions.ai/
2024-09-1230 min
UpYourStackEpisode 10 - HubSpotNoah Berk welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares his journey from software engineering to becoming a key figure in the MarTech space and eventually joining HubSpot. They dive deep into the evolution of HubSpot's ecosystem, discussing the increase in product extensibility, the role of integration in attracting upmarket clients, and the strategic shifts brought by Karen Eng's hiring. Scott reveals his routine as VP of Platform Ecosystem, the future potential of expanding the HubSpot marketplace, and the challenges of balancing building new features versus integrating with third-party apps. Scott also provides insights into the...2024-09-1233 minMarketing Against The GrainHubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai AgentsEp. 257Are you ready to unlock the secrets of AI agents and revolutionize your career? Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Dharmesh Shah https://www.linkedin.com/in/d...2024-09-0347 minMarketing Against The GrainFree AI Tool: See What The Internet Really Says About Your BrandEp. 255Why is customer service the number one brand technique you need to master?Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.2024-08-2721 minMarketing Against The GrainHe Automated His Sales Job With Ai… So His Boss Promoted HimEp. 254What if you could automate the most mundane parts of your sales job and get promoted for it?Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to...2024-08-2239 minMarketing Against The GrainTop 5 Marketing Tactics To 10X Startup Growth In 2024Ep. 246Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine. Mentions
Hubspot https://www.hubspot.com/
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Resource[F...2024-07-2540 min
Another Bite - A Shark Tank Rewatch PodcastMaking Community-Oriented Entrepreneurship More Profitable w/ Tree-T-PeeWhat did the tree do when the bank closed? It started its own branch. And speaking of growth, we're going back in time to tackle a famous pitch to focus on saving water for farmers. Will the sharks put a ring on it, or will this pitch just not age so well? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Community-oriented entrepreneurship
Pricing and profit margins
Emotional storytelling in the tank
Grab HubSpot's free AI-Powered Customer Pl...2024-06-2818 minMarketing Against The GrainHow Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)Ep. 237How do we create the new marketing playbook of the AI era?Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
...2024-06-2542 minAnother Bite - A Shark Tank Rewatch PodcastCan This Electric Flosser Change The Habits of 70% of Americans? w/ FlausFor the 70 percent of the American population that doesn't floss, this episode's for you, you nasties. This product is here to help you smile through the pain of this mundane daily habit and teach you that plaque is wack. Will it win over the sharks?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Creating a new habit in customers
The power of brand colors and typography
When a subscription model makes sense
2024-06-2018 minMarketing Against The GrainHow To Stand Out As A Marketer In 2024 (Even On A Small Budget)Ep. 236"Is marketing facing a crisis of faith today?" Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.Mentions
Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
Stutz https://www.netflix.com/title/81387962
Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
Grab H...2024-06-2045 minAnother Bite - A Shark Tank Rewatch PodcastDid Brand Mascots Walk So Influencers Could Run? w/ Sip HerbalsI have tea. Well, sort of. Today's product is trying to shake up your mornings and give you a new way to rise and grind.Will this founder get a deal at any beans necessary? Or will this be a product that gets totally roasted?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Better positioning for a food substitute
Winning a rebranding campaign
Bringing back mascots in marketing
Grab HubSpot's...2024-06-1817 minAnother Bite - A Shark Tank Rewatch PodcastThis Founder Applied For 15 YEARS To Get On Shark Tank w/ K3 Shooting BandWhy did the basketball go to therapy? It had too many rebounds! Well, today’s product promises to be nothing but net as an innovative approach to shooting free throws. Will the sharks think it’s a slam dunk or will this product be fouled out?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Narrowing down on a target customer persona
When is it time to give up?
Does influencer marketing work for all products?
Know...2024-06-1218 minAnother Bite - A Shark Tank Rewatch PodcastDon't Boy Math Your Valuation. Do This Instead w/ Hood HatWhere do all the fashionistas go to buy a good hat? Manhattan, of course. And if you've ever been, you know that no one does hometown loyalty like New Yorkers.And that gave this founder an idea. What if you could bring hats and neighborhoods together? Will the Sharks find his business cap-tivating or will this founder leave a mad hatter?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Luxury vs. Premium
How to...2024-06-0717 minAnother Bite - A Shark Tank Rewatch PodcastHow To Scale A Custom Shoe Company To $1M w/ The Hype CompanyFinding the right shoe is no easy feet. Want to match them with your favorite outfit or team color on game day? Forget about it. Well, today's founders are here to shoe you the way. Will this new product have the Sharks ready to take the next step or will they tell them to shoe.Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Footwear company or customization company?
How to include path-to-success in a p...2024-06-0518 minAnother Bite - A Shark Tank Rewatch PodcastAre Hamburger Vending Machines Here? w/ RoboBurgerWhy did the hamburger go to the gym? To get better buns of course. And speaking of buns, will today’s new spin on the American classic–the hamburger–have the sharks saying, “you’re the bun that I want” or will these founders meat their match?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Scaling hardware
Borrowing trust through licensing
Practicing adaptability in a pitch
Know a segment or company we should feature from Shark Tank? Let us know at po...2024-06-0318 minAnother Bite - A Shark Tank Rewatch PodcastPutting A 2024 Spin On A 90s Beauty Trend w/ BlingerAs Rihanna once said, “Shine bright like a diamond.” Or as we used to say when I was a kid, bling bling baby. Will the sharks be drawn to this shiny new hair product or will they send this toy packing?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Nostalgia products for GenZ consumers
Focusing on one customer persona
Insane offer from Barbara
Know a segment or company we should feature from Shar...2024-05-2917 min
My First MillionHow To Master StorytellingEpisode 589: Shaan Puri ( https://twitter.com/ShaanVP ) sits down with David Perell to reveal every framework he knows to become a better storyteller, a better writer, and a better creator of binge-worthy content.This episode was originally recorded for the podcast “How I Write,” hosted by David Perell. —> https://www.youtube.com/watch?v=Z2BnqYArwawWant to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
—Show Notes:(0:00) Intro(3:16) Binge bank(6:03...2024-05-271h 53Another Bite - A Shark Tank Rewatch PodcastIs Muscle Scraping The New Cold Plunge? w/ SorSoapRub-a-dub-dub, today’s product is designed for suds in the tub. And help your muscles when you get back from a gnarly workout. No soreness or stinkiness in this house. Will these founders get away clean with a shark or will it be a soap-opera to remember?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Recurring purchase business model
“Medical-washing” in branding
Price sensitivity for the Longevity consumers
Know a segment or company we should featur...2024-05-2717 minAnother Bite - A Shark Tank Rewatch PodcastThis App Wants To Make Wedding Planning As Easy As Ordering A Pizza w/ WedyThere’s an app for everything these days. There’s an app to land your dream car, your dream house, and with a few swipes you can even land your dream partner. Well, today’s product aims to take it a step further and help you book your dream wedding. Will these founders get their happily ever after or will the sharks get cold feet?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Differentiating from big established competitors
Scaling up customization
SEO playboo...2024-05-2418 minAnother Bite - A Shark Tank Rewatch PodcastHow Do You Convince Cyclists To Pay For A Product That Saves Their Butts? w/ VSeatToday’s product is designed to save your tushy and just about everything else down there.That's right. This solution aims to solve the pelvic pain that comes from sitting too long in the bike lane. Will the sharks want to take this one for a spin or will they put the brakes on this product?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Determining willingness to pay
Pros and cons of OEM
Understanding you...2024-05-2217 minMarketing Against The GrainTop 5 Marketing Strategies Of 2024 To 10X Business GrowthEp. 227What are the best marketing channels you should use to grow your business?Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.Mentions
Founders podcast https://podcasts.apple.com/us/podcast/founders/id1141877104
David Ogilvy https://www.ogilvy.com/about
Terence...2024-05-2135 minAnother Bite - A Shark Tank Rewatch PodcastSanta? We Know Him! An After-the-Tank Interview with Mitch Allen of Hire SantaSleigh it ain't so! It's Santa Claus! Well, really it's Mitch Allen from Hire Santa. But honestly, isn't that the same thing? Today we're talking to the founder of the largest Santa staffing agency. He went into the tank with an elf costume and a dream and he's here to tell us all about it.Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Operations for a seasonal business
Crushing the pitch and handling objections
Leveraging SEO in a niche c...2024-05-2054 minAnother Bite - A Shark Tank Rewatch PodcastPity Pitch or Absolutely Genius Product? w/ Splash Place Goggles w/ Splash Place GogglesIt’s almost summer. Which means it’s time to get back into the swim of things. Will today’s innovation on a popular swimming accessory make a splash? Or will this pitch sink faster than the Titanic? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Solving a need better than competitors
Ethical sub-contracting
Leveraging the repeat purchase model
Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot...2024-05-1717 minAnother Bite - A Shark Tank Rewatch PodcastA Product Looking For A Problem w/ Veba Baby MonitorToday’s founders really said, “No use crying over spilt–I mean–spoiled milk.” They’re trying their best to keep your baby’s milk above womb temperature. Will their new gadget make the sharks goo-goo or will they put this baby product in the corner? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
How to conduct applying market research with $0
Selling peace-of-mind
Troubleshooting brand identity confusion
Know a segment or company we should featu...2024-05-1517 minAnother Bite - A Shark Tank Rewatch PodcastIs The Premium Water Bottle Played Out? w/ HibearGo-go gadget water bottle! Can we say that? I think so. Well, much like the famous 80s inspector, today’s product has about a thousand extensions. Will this all-day adventure flask be enough to snag a shark or will it leave a bad taste in the sharks’ mouth?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Differentiating in an oversaturated market
Pricing strategy
How to sustain beyond “fad”
Know a segment or company we should feature...2024-05-1317 minAnother Bite - A Shark Tank Rewatch PodcastBreaking Down Founder-Friendly Deal Structures w/ The Mint By The RichualistWhy are hairdressers never late for work? They know all the short cuts! That’s right - today’s product could have you saying new hair, don’t care. Will the sharks take a bite or will negotiations get hairy?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Why not all products need a subscription model
Founder-friendly deal structures
Product landing pages that convert like no other
Know a segment or company we should feature from S...2024-05-1017 minAnother Bite - A Shark Tank Rewatch PodcastPutting A Fun Spin On True Crime w/ The Murder Mystery CompanyToday in the tank, we have a product to die for. And no, I don't think it was Colonel Mustard with the candlestick in the library.It's a new spin on an old mystery. Will the sharks think it's spooktacular, or could they scare less? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Scaling In–person, immersive experiences
Partnership-led growth
Running profitable events
Know a segment or company we should fea...2024-05-0817 minAnother Bite - A Shark Tank Rewatch PodcastHow Much Is Too Much To Pay For A Cookie? w/ Nowhere BakeryAs the saying goes, when life gives you lemons, toss them out and make cookies instead. And that's exactly what these founders did. Will the sharks bite or will this pitch crumble? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
$1M dollar luxury cookies
Food branding analysis
Co-packers vs. in-house manufacturing
Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.comGet H...2024-05-0617 minAnother Bite - A Shark Tank Rewatch PodcastCan Software Solve Food Deserts? w/ Nourish + BloomToday's founders are looking to end food deserts across America with their product and nothing beats a noble cause.Will the sharks think they're one in a melon, or will these founders leave hungry for more?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Cause-based businesses
For-Profit vs. Non-Profit
Branding breakdown
Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com2024-05-0316 minAnother Bite - A Shark Tank Rewatch PodcastIs This No-Code Game Creation App A No-go? w/ OverplayWhy was the gamer’s computer cold? It had too many windows open! Today we’re back in the tank with bad puns and worst video games. It’s a new spin on RPGs and UGC. Will the sharks bite or is it game over for these founders?Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
An app trying to recreate TikTok’s success arc
Data privacy issues with UGC
Possibly Mark Cuban’s worst deal?
Know a s...2024-05-0116 minAnother Bite - A Shark Tank Rewatch PodcastIs The Subscription Model Dead? w/ FloraToday in the tank we have a product that aims to help you grow better. No, it’s not HubSpot, but thistle sure be a product to remember. Particularly relevant if you’ve botany plants lately. Sit back, relax, and turnip the volume as we cover this product and the sharks responses. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Testimonials, referrals, and influencer marketing for GTM
Justifying a subscription model
Getting the value exchange right
Know...2024-03-2717 minMarketing Against The GrainHow We Hacked Hubspot With Ai To Make Free MoneyEp. 208How can you empower your website with the Ai capabilities that make you money?Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice.MentionsChatGPT https://chat.openai.com/
We’re on...2024-03-1439 minMarketing Against The GrainThe Ai Strategy That Increased Our Email Conversion Rate By 82%Ep. 206How can an Ai generated personal email raise your conversion rate dramatically?Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.MentionsGPT-4 https://openai.com/research/gpt-4
We’re on Social Media! Fo...2024-03-0736 minMarketing Against The GrainThe Growth Strategy That Grew Hubspot To +$30 BillionEp 203.How did Hubspot implement a marketing demand funnel that grew the company by billions?Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.Mentions
The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6
The Office, US https://www.nbc.com/the-office/about
2024-02-2734 minMarketing Against The Grain4 Marketing Lessons From 2023’s Best Ad CampaignsWhat makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.Top Pe...2024-01-0425 minMarketing Against The GrainBrian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)The closer you are to the customer, the better you can tell that story.Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling.About Brian BalfourFounder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I...2023-12-1944 minMarketing Against The GrainHow To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)Founders and CEOs understand customers the best.Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.Mentions
Allocadia https://secure.allocadia.com/
Asana https://asana.com/
Google Sheets https://docs.google.com/spreadsheets/create
HubSpot https://www.hubspot.com/
Zapier https://zapier.com/
We’re on S...2023-12-1443 minMarketing Against The GrainThe 5 Biggest Marketing Opportunities For 2024 (#179)Offering alignment with your audience is more important than brand recognition.Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.About Ralph and KasimRalph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.Kasim Aslam is a college dropout...2023-12-0543 minMarketing Against The GrainThe Best & Worst GPTs + How To Make Your Own (#177)The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs.Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs.Mentions
OpenAI https://openai.com/
Nomad List https://nomadlist.com/
Spotify https://open.spotify.com/
Zapier https://zapier.com/
HubSpot https://www.hubspot.com/
We’re on Soci...2023-11-2829 minMarketing Against The GrainThe Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics.Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube.About Steph SmithSteph is a data-driven writer and growth marketer, with a passion for progressive, early-medium st...2023-11-1447 minMarketing Against The GrainMassive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT MoreWith the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems.Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these tools will be transformational to your business. Learn more about how companies need to rewrite their culture to adapt to an AI landscape, the impact of natural language interfaces, the power of automating complex tasks, and why speed may be a big differentiator for your business in the long run.Mentions
OpenAI...2023-11-0934 minMarketing Against The Grain6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)Will AI be a good creative partner? (and change the trajectory of marketing forever?)Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition.Mentions
Bing Chat https://www.microsoft.com/en-us/edge/features/bing-chat?form=MT00...2023-10-2443 minMarketing Against The GrainThe $1.5 Billion Growth Strategy (#166)The future belongs to brands who have marketers that are just as good as content creators.Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision. Mentions
Atlassian https://www.atlassian.com/
HubSpot https://www.hubspot.com/
We’re on Social Media! Follow us for eve...2023-10-1922 minMarketing Against The Grain5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)Make customers the hero of your story.Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.Mentions
Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=y...2023-10-1723 minMarketing Against The Grain6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)If you have rigid processes, they will kill you.Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a great plan, why you need a pillar-based strategy, the power in finding your unfair advantages, and why you should build systems and not processes.Mentions
Founders’ Podcast https://www.founderspodcast.com/
HubSpot Podcasts https://www.hubspot.com/podcasts
Zapier https://zapier.com/
We’re on Social...2023-10-1226 minMarketing Against The GrainAI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)AI turns every marketer into a creator.Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers.About May HabibMay Habib is CEO and co-founder of Writer, a generative AI platform for the...2023-10-0536 minMarketing Against The GrainGPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)Marketing's next frontier is here, thanks to GPT-4.Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have.Mentions
OpenAI https://openai.com/
GPT-4 https://openai.com/research/gpt-4
Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622
GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800
HubSpot https://www.hubspot.com/
Amazon https://www.amazon.com/
Anthropic http...2023-09-2822 minMarketing Against The GrainMarketing Basics 99% Of Businesses Don’t Get Right (#158)Even the most skilled marketer may not be utilizing all five of these essential strategies.Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth.Mentions
Eight Sleep https://www.eightsleep.com/eu/
Asana https://asana.com/
HubSpot https://www.hubspot.com/
We’re on Social Media! Follow us fo...2023-09-2122 min
The Science of ScalingThe Untold Story of Scaling HubSpot's Sales Team w/ Brian Halligan (Co-Founder, HubSpot)Today we have the architect behind the go-to-market strategy. We're going to laugh, we're going to cry. We're gonna talk about the most important go-to-market strategic moves that made HubSpot what it is today.Host Mark Roberge is joined by Brian Halligan, (Co-Founder, HubSpot) to discuss the roles of a founder and first sales person in taking a company from startup to scale up . In this episode learn more about:
Why, for a founder or first seller, it's not about acquiring customers -- it's about feedback.
Hiring athletes and sometimes...2023-09-0638 minMarketing Against The GrainTwitter’s $5M Master Plan To Win Back Creators From Threads (#139)Will Twitter become the gold standard for creator programs?Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms.Mentions
HubSpot Creator Program https://creators.hubspot.com/
Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136
Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twit...2023-07-1824 minMarketing Against The GrainAI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)Video is the future.Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.Mentions
Ben Tossell https://bentossell.com/
Ben’s Bites Newsletter https://www.bensbites.co/
Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640
Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264
Capsule AI video tool https://ca...2023-05-3132 minMarketing Against The Grain4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)Product-led growth is one of the biggest advantages in business today.Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https...2023-05-2509 minMarketing Against The GrainUse This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide.Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally.Mentions
Tweet about Zillow teams https://twitter.com/altc...2023-05-0234 minAnother Bite - A Shark Tank Rewatch PodcastThe Risk of Influencer Marketing w/ Bala Bangles, The Mad Optimist, TenikleWe’re joined by Jacqueline Snyder and Minna Khounlo-Sithep from The Product Boss Podcast to find out: Is there such a thing as too much innovation?Hosts Jorie Munroe and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
Bala Bangles major potential for the walking economy and need for social capital
The Mad Optimist confusing marketing strategy and the effects of not putting the customer first
Tenikle’s lack of a distribution engine and branding opportunities
Listen & follow The Product Boss Podca...2023-05-0238 minMarketing Against The GrainNeil Patel Makes The Case Against ChatGPT (#110)Will AI disrupt advertising?Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.About Neil PatelNew York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.2023-04-1845 min
The Hustle Daily ShowEt tu, weather apps?A lot of us start our days by looking at the weather, but our favorite apps often mislead us. We’re going to talk about why: Plus, NPR vs. Twitter, the stamp’s three-penny hike, and Google’s new park feature.Join our hosts, Juliet Bennett Rylah, and guest Lestraundra Alfred (Manager, Marketing at HubSpot) as they take you through our most interesting stories of the day.Follow us on social media:TikTok: https://www.tiktok.com/@thdspod Instagram: https://www.instagram.com/thdspod/ 2023-04-1310 minMarketing Against The GrainHow I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)Will B2C be disrupted by creators?Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption?About Trung PhanThe Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy.Connect...2023-04-1136 minMarketing Against The Grain3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)You only need to master one of these tactics to create a billion-dollar business.Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business.Mentions
Canva https://www.canva.com/
Miro https://miro.com/
Figma http://figma.com/
Genius https://genius.com/
Stack Overflow https://stackoverflow.com/
Rewind https://www.rewind.ai/
Dropbox https...2023-04-0430 minThe Hustle Daily ShowThe business of Air MaxToday we’re welcoming our colleague and (maybe) sneakerhead Dréa Hudson to the show for a special episode about the business, history, and cultural impact of Nike’s Air Max brand. Plus: TikTok’s field trip did not go great, Apple’s movie theater move, OpenAI’s latest thing, and more.Join our host Jacob Cohen and guest Drea Hudson (Manager of New Media Growth at HubSpot) as they take you through our most interesting stories of the day.Follow us on social media:TikTok: https://www.tiktok...2023-03-2424 minMarketing Against The GrainHow To Protect Your Business From GPT-4 in 2023 (#101)Change is coming faster than you may think.Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world?Mentions
HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence
GPT-4 https://openai.com/product/gpt-4
Microsoft AI https://www.microsoft.com/en-us/ai
Quora https://www.quora.com/
Stable Diffusion https...2023-03-1635 minMarketing Against The GrainHow We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)How do you build a billion-dollar company?Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric.Mentions
Inbound Marketing by Brian Halligan & Dharmesh Shah https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
HubSpot Blog https://blog.hubspot.com/
Reforge https://www.reforge.com/
2023-03-1438 minMarketing Against The GrainOpenAI’s ‘Foundry’ Release Will Change Marketing Forever...A.I. will forever change how we use technology and software.Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I.Mentions
Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX
Open AI https://open.ai/
Nathan Labenz's Twitter thread https://twitter.com/labenz/status/1630284912853917697
Adept AI...2023-03-0932 minMarketing Against The GrainTimeless Marketing Advice from Seth GodinAuthenticity is overrated.Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.Mentions
Seth Godin https://www.sethgodin.com/
The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx
Timestamps0...2023-03-0728 minThe Hustle Daily ShowWould you pay for verification online?Having a little check mark next to your name used to be a symbol of notoriety. But now, it’s gone up for sale to anyone who has the money. Plus: Tesla opens a plant in Mexico, a $649 phone that can charge in 9.5 minutes, semiconductor companies get affordable childcare, and more.Join our hosts Zachary Crockett, Rob Litterst, and guest Lestraundra Alfred (Manager, Marketing at HubSpot) as they take you through our most interesting stories of the day.Follow us on social media:TikTok: https://www.tiktok.co...2023-03-0116 minMarketing Against The GrainThe Future Of A.I. Marketing w/ Jasper’s VP Of MarketingCan AI figure out what your customers hate?Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen.Connect with Meghan!Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ ...2023-02-1638 minMarketing Against The GrainThe Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO PredictionsIt’s not too late to disrupt the YouTube game.Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod 2023-02-1309 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMWie macht HubSpot Sales Coaching? – mit Carsten BrendelIn der neuen Behind the Scenes Episode von Listen & Grow, spricht unser Host York Carsten mit HubSpots Sales Coach Carsten Brendel über seine beruflichen Anfänge und seine abwechslungsreichen Aufgaben als Sales Coach. Außerdem gibt es Tipps & Tricks rund um das Thema Vertrieb und insbesondere für Berufseinsteiger*innen, dazu spannende Einblicke Behind the Scenes und vieles mehr.Themen:
[1:11] Was macht ein Sales Coach?
[4:55] Welche Qualifikationen benötigt ein Sales Coach?
[10:46] Vertriebler*in vs. Sales Coach
[16:56] Welche Eigenschaften benötigt ein Sales Coach?
[20:07] Tipps für den Start als Vertrie...2023-01-3131 minTruth, Lies and WorkHow to Build a Killer Employer Brand: Expert Insights from HubSpot's Kyle DenhoffThis week on the podcast, we’re flipping our attention back to organisations and what they can do to find, engage and nurture great people in 2023.We're joined by Kyle Denhoff, the Director of Marketing, HubSpot, and we nerd out about employer brand, workplace culture & how HubSpot are managing it all.Things we cover are:
What is employer brand?
Why vision and values are important
The 7 foundations of a great workplace culture
The importance of great managers/mentors
Rolling out an employer brand
Boosting collaboration between HR, Marketing and Comms teams
2023-01-2549 minMarketing Against The GrainHubSpot & Zapier CMOs Share Their Career Advice For MarketersHow do you know when it’s time to pivot in your marketing career?Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtub...2023-01-1232 minMarketing Against The GrainThe Future Of A.I. Businesses With Steph SmithWhere does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim?About Steph SmithSteph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a...2022-11-2234 minThe Hustle Daily ShowThe future of dental insurance premiumsThe industry is full of shady business, and there are some interesting things coming down the pipe that could affect how much you pay for premiums. Plus: Twitter plans to cut 3.7k jobs, Stripe and Lyft layoffs, OpenAI releases the DALL-E API public beta, and more.Join our hosts Zachary Crockett and Juliet Bennett Rylah as they take you through our most interesting stories of the day.HubSpot Creators just added 10 new amazing shows to the HubSpot Podcast Network! Wanna find out which ones made the list? Check it...2022-11-0416 minMarketing Against The GrainHow Sam Parr Comes Up With $10,000,000 Dollar Business IdeasWhat matters most - ideas or execution?Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas.About Sam ParrHe is the founder of The...2022-11-0148 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMWie macht HubSpot Lokalisierung? Mit Isabell Otterbein„Wer zuerst kommt, wird zuerst bedient.“ Klingt nach einem Sprichwort? Irgendwie ja. Aber wie übersetzt man etwas so spezifisches, wie Redewendungen, von einer Sprache in die andere? Wie transportiert man nicht nur den Sinn eines Textes von einem Kulturkreis in den anderen, sondern auch den ursprünglich angeschlagenen Ton, geschweige denn den entsprechenden Unterton? In dieser Episode erfahren wir u.a., wie Isabell Otterbein, Senior Localization Specialist bei HubSpot, diesen und anderen Herausforderungen begegnet und wie die interne Zusammenarbeit, beispielsweise mit der heutigen Gastgeberin Janina Jechorek, Teil des HubSpot DACH Marketing Teams, funktioniert. Guten Appetit!Them...2022-10-0421 minMarketing Against The GrainHow We’ve Marketed Our Podcast to 70k Monthly DownloadsHow do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy.Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next.We’r...2022-09-2922 minMarketing Against The GrainLive from INBOUND: Does PR Still Matter? With Katie Burke and Kipp BodnarIn 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!Links:
MironkoProductions.com
IG: https://www.instagram.com/MIRONKOPRODUCTIONS/
Thank you for tuning into Marketing Against The Grain!Don’t forg...2022-09-0847 minMarketing Against The GrainHow to Build A World-Class Distribution EngineHow do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more!Links Mentioned:
Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674
Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse-
Kieran’s tweet on building HubSpot’s demand engine https://twitter.com/searchbrat/s...2022-08-0431 minMarketing Against The GrainListener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran FlanaganHow do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more.Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next!Links
Next Health https://www.next-health.com/
Katie Hardy https...2022-07-1916 minMarketing Against The GrainMarketing in Web3 with DAOs, NFTs and TokensHow do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more!Who is Matthew Howells-Barby?CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3.Check out Matthew’s work:
Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c...2022-06-2134 minMarketing Against The GrainWhy Creators are Disrupting Marketing with Steph SmithWhy should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator economy. Plus: niche ways to target your audience, the business impact of creators, how to think about types of brand partnerships with creators, and more!Who is Steph Smith?Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. Steph joined The Hustle as a Trends.co analyst, digging up trends that en...2022-05-0346 minMarketing Against The GrainTwittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in CreativityWhat’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition.Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business.Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 2022-04-2140 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMWie macht HubSpot Social Media Management? Mit Justin PohlWie läuft bei HubSpot eigentlich das Social Media Management ab? Mit dieser Frage will Janina Jechorek einen weiteren Einblick hinter die Kulissen des Unternehmens geben. Und wer könnte das besser beantworten, als HubSpot's Content & Social Media Strategist Justin Pohl? Dafür führt er durch die Content Planung und das Management der verschiedenen Social Media Kanäle und verrät, welche Tools er für die Content Erstellung nutzt und welche KPIs zu analysieren sind.Themen:[02:25] HubSpot's Social Media Kanäle[07:24] Content Planung[11:46] Themenrecherche[13:59] Tools fü...2022-04-1932 minMarketing Against The GrainPlace Your Bets (On Media, Community, And Brand) With Mayur GuptaThis week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For,
The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)
Plus, check out Mayur’s ‘Oxygen, Water, Food’...2022-04-0532 minMarketing Against The GrainWeb 3, Customer Acquisition, and Value Props (Twittersode)Get ready for some high-level perspective and conversation on how you can move your business forward!This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth.Keep your ears peeled for talks on
how simplicity is underrated
Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!)
how this founder showcases the value proposition of her company’s tools with one tweet
They a...2022-04-0535 minMarketing Against The GrainWhy Marketing Against The Grain?Welcome to Marketing Against the Grain! An all-new HubSpot original show. Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way. Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read...2022-04-0502 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMWie macht HubSpot Redaktionsplanung?Angefangen von der Recherche bis hin zur Verwaltung von Inhalten, die Vorausplanung jeglichen Contents ist ein sehr umfangreicher Prozess. Daher ist die redaktionelle Planung unerlässlich für dessen strategische und langfristige Vorbereitung. In dieser Folge geben Jennifer Lapp und Janina Jechorek einen Einblick in die Redaktionsplanung bei HubSpot. Dafür führen sie uns in Form eines Double-Host-Interviews hinter die Kulissen und zeigen, wie der Redaktionsplan bei HubSpot entstanden und aufgebaut ist, welche Tools sich für die Planung bewährt haben und wie die Content-Recherche aussieht.Themen:[04:04] HubSpot's Redaktionsplan[10:3...2022-03-2945 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMCX Spotlight: Die Kundenloyalität durch datengetriebenes Redesign steigern mit Anne Tempelmeier von HubSpotNeben der Kundengewinnung ist die Kundenloyalität von großer Bedeutung für die Entwicklung einer Brand. Um diese zu verbessern, ist das Erlebnis der KundInnen mit dem Unternehmen entscheidend. Wie wir bei HubSpot mithilfe von User Research das Kundenerlebnis mit unseren Sign-up-Prozess optimiert und durch datengetriebene Design-Optimierung unsere Kundenloyalität gesteigert haben, erzählt uns unsere UX Designerin Anne Tempelmeier in der heutigen Folge des CX Spotlights. Themen:
[00:01:40] Re-Design
[00:03:05] User Research
[00:11:39] Hierarchie der User Needs
[00:20:01] Vom Qualitativen zum Quantitativen
[00:29:28] Welche Veränderungen wurden Vorgenommen
[00:49:08] Die Ergebnisse
[01:03:02] Die nächsten Schritte
[01:08:41] Tipps und Erfahrung...2022-03-101h 10
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMIn 10 Schritten zum eigenen PodcastEinen eigenen Podcast starten: Wo fange ich an? Heutzutage kann nämlich jede*r eine eigene kleine Show haben! Wie das geht und welche 10 Schritte man befolgen sollte, damit er nicht letztendlich auf dem Podcastfriedhof landet, erklärt HubSpotter Marvin Hintze innerhalb von 10 Minuten in den Digital Helpdesk Shorts.Themen:
[00:24] Bestimme deine Podcast-Ziele
[01:21] Definiere die Inhalte
[02:24] Strukturiere den Aufbau
[03:18] Nimm deinen Podcast auf
[03:59] Erstelle ein Intro und schneide ihn
[04:57] Nutze SEO
[05:49] Gestalte dein Cover
[06:23] Lege einen RSS-Feed an
[07:08] Reiche deinen Podcast ein
[07:41] Bewirb deinen Podcast
In der Show erwähnt...2021-09-2309 min
Skill Up (en español)De parte del equipo de HubSpot ¡Felices Fiestas!De parte del equipo de HubSpot queremos desearte unas felices fiestas y agradecerte por acompañarnos al escuchar el primer podcast de HubSpot en español.
Sin ti, no hubiéramos logrado llegar a ser uno de los podcast más escuchados en Latinoamérica, y por eso queremos invitarte a que nos escribas a hubspotespanol@hubspot.com con comentarios, sugerencias o ideas de temas que quisieras que cubramos en los próximos episodios.2020-12-2205 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMDer Vertriebsprozess bei HubSpot mit Henry Eickhoff und Andreas GraßerSobald der Begriff „Vertrieb“ fällt, denken die meisten automatisch erstmal an Anzugträger, die einem an der Haustür Staubsauger verkaufen möchten. Mittlerweile ist diese Vorstellung jedoch veraltet und ein guter Vertrieb unerlässlich für ein Unternehmen. In dieser Folge von „The Digital Helpdesk“ führt Host Andreas Graßer zusammen mit Henry Eickhoff, Account Executive bei HubSpot, durch einen typischen Sales Prozess von Discovery und Gesprächsanbahnung bis hin zum Abschluss. Darüber hinaus gibt es praktische Hilfestellungen, wie jede*r den Vertrieb in seinem Unternehmen optimieren kann.Themen:[01:31] Vita Henry Eickhoff [0...2020-11-101h 00
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM12 kostenlose Tools von HubSpot12 kostenlose Tools von HubSpot im Schnelldurchlauf erklärt. HubSpot ist bekannt als All-in-one-Plattform für Marketing, Vertrieb, Kundenservice und CRM. Darüber hinaus gibt es aber zahlreiche kostenfreie Tools, die das digitale Business täglich unterstützen können, z. B. den Website Grader oder ein Tool zur Erstellung von Personas. Durch die Episode führen die HubSpotter Ben Harmanus, Principal Marketing Manager EMEA, und Marvin Hintze, Marketing Manager DACH.Themen:
[01:25] Website Grader zur Analyse der eigenen Website anhand der vier Kategorien Performance, SEO, Unterstützung für Mobilgeräte und Sicherheit.
https://website.grader.com/de/
[02.44...2020-07-0927 min