Shows
Code Bytes | Powered by Search 5.0Talent Beyond Resumes | Aaron Gibson, CEO and Founder of HurreeWhat does it really take to turn feedback into transformation?In this episode of Code Bytes, Stephen is joined by Aaron Gibson, CEO and Founder of Hurree. Discover the story behind building meaningful businesses, creating authentic company cultures, and navigating the challenges of startup life in the latest episode of Code Bytes. Here’s what to expect · The Journey to Hurree: Aaron shares his path from school dropout to leading a 45-person AI data analytics team in Belfast.· Cultural Honesty: How a tough pulse survey led to revoluti...
2025-01-2351 min
The Marketing Slice by Hurree#98 - Inbound Marketing: What is it & Why You Need to InvestIn the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.In this episode, you'll learn about:The birth of inbound marketing: Explore...
2023-11-0316 minThe Marketing Slice by Hurree#97 - How Marketers Are Using GA4 to Track Their Audience & the User JourneyTracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their customers and their journeys. This includes:1. Enhanced funnel analysis 2. User flow analysis 3. Event based tracking 4. Cross-device and cross-platform trac...
2023-08-0109 minThe Marketing Slice by Hurree#96 - AI Ethics: What You Need to KnowWhile AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI. We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.We'll cover a range of topics, including:Traditional vs generative AIThe ethical issues of generative AIHow to practice responsible AIAnd more.If you'd like to read along or want access to the text, just vi...
2023-07-1814 minThe Marketing Slice by Hurree#95 - How Companies Are Already Using AI (And How You Can Too)AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:SephoraAmazonGoogleLyftSpotifyStarbucksAnd more...If you'd like to read along or want access to the text, just visit our blog.And don't forget, you can access ebooks, downloads, templates and more on our website.
2023-07-0315 minThe Marketing Slice by Hurree#94 - Game-Changing Marketing Campaigns That Shaped HistoryWhat does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today.In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have on our world. From diamonds to sports apparel to women's...
2023-04-1313 minThe Marketing Slice by Hurree#93 - The Top Marketing Trends of 2023Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well. Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared. That can make it difficult to forecast what's coming and incorporate that into any plans.This episode should help with that. We look at a brief summary of what happened in marketing in 2022 and look to what (we think) will be 2023's biggest trends, including:...
2023-02-2312 minThe Marketing Slice by Hurree#92 - 8 Tips from Real Companies to Make Your Meetings More ProductiveMeetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings. We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including:ShopifyAmazonGoogleTripping.comModal FormsAnd more!If you'd like to read along or want access to the text, just vis...
2023-02-0808 minThe Marketing Slice by Hurree#91 - 8 of the Biggest Excel Mistakes of All TimeSince it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way. Listen to this episode to find out how some of the largest companies in the world including Kodak, Barclays, Public Health England and even MI5 have made...
2023-01-3009 minThe Marketing Slice by Hurree#90 - Key Metrics To Measure Brand AwarenessBrand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. Listen to the episode to find out:What is brand a...
2022-11-2107 minThe Marketing Slice by Hurree#89 - 9 Brands That Will Inspire Your TikTok StrategyTikTok has become a social media juggernaut. It is far and away the fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to s...
2022-10-2711 minThe Marketing Slice by Hurree#88 - This Psychology Principle Will Make Your Dashboards More PowerfulThe gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information. One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images. So, what does this have to do with dashboard design? In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to m...
2022-08-2608 min
khōréō magazine2.2 Sin Eater by T. M. Hurree Adam has inherited his grandmother's restaurant, where they serve sins—often covertly and illegally purchased from a nearby prison. When a customer sends back a dish, Adam is faced with questions he's not sure he wants to answer. Copyright khōréō magazine 2022. Story by T. M. Hurree, edited by Aleksandra Hill. Audio edition read by Sunny Osahn, edited by Lian Xia Rose, with casting by Loni Kim and production assistance from Jenelle DeCosta. Visit khoreomag.com and follow us on Twitter, Instagram and Facebook @KhoreoMag. Music: This Too Shall Pass by Scott Buckley...
2022-08-1132 minThe Marketing Slice by Hurree#87 - How to Choose the Right KPIs for your DashboardDashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success. For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your...
2022-08-0909 minThe Marketing Slice by Hurree#86 - Employee Engagement Strategies that Actually WorkDid you know an engaged workforce can increase profits by up to 21%?It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. In this episode, we'll go through:What is employee engagement?Why is employee engagement important?Data-backed strategies to engage your employees betterAnd more!If you'd like to read about employee engagement, you can check out the blog.
2022-07-2110 minThe Marketing Slice by Hurree#85 - Email Metrics to Include on Your DashboardIn this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you ha...
2022-06-2910 minThe Marketing Slice by Hurree#84 - How to Use a Dashboard for Project ManagementIn this episode, we show you how you can more effectively manage your projects using data dashboards.Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.In this podcast, you'll learn:What a dashboard isThe benefits of a dashboardHow to use a dashboard to manage your projectsAnd more!Prefer to...
2022-06-1607 minThe Marketing Slice by Hurree#83 - The 11 Social Media KPIs You Should Really Be TrackingIn this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task. It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.
2022-05-2011 minThe Marketing Slice by Hurree#82 - Stop Measuring These Vanity Metrics in your Marketing CampaignsIn this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need. While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics actually tell you enough about your campaign’s performanc...
2022-05-0312 minThe Marketing Slice by Hurree#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them)In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your...
2022-04-1110 minThe Marketing Slice by Hurree#80 - KPIs for Customer Success TeamsIn this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success. The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises. When carried out effectively, customer success can improve customer retention, satisfaction and brand loyalty, therefore reducing churn, ultimately driving revenue for the...
2022-04-0613 minThe Marketing Slice by Hurree#79 - KPIs That Marketing Agencies Should TrackIn this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital. With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers. One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this. Marketing dashboards can p...
2022-03-2913 minThe Marketing Slice by Hurree#78 - What is a Key Performance Indicator?In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business. When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company. At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be...
2022-03-2113 minThe Marketing Slice by Hurree#77 - 7 KPIs Your SaaS Company Should be TrackingIn this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success. COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down. While this is great news for SaaS companies, this also poses its...
2022-03-0312 minThe Marketing Slice by Hurree#76 - 6 Benefits of KPI ReportingIn this podcast, we explain the benefits of KPI reporting and how they can benefit your business.If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator. Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being w...
2022-02-1811 minThe Marketing Slice by Hurree#75 - 12 KPIs to Include in your Sales Analytics DashboardIn this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies. A sales dashboard is a visual...
2022-02-0311 minThe Marketing Slice by Hurree#74 - How to Create the Perfect Content Marketing CampaignIn this podcast, we explain how to create the perfect content marketing campaign. Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always sev...
2021-10-2614 minThe Marketing Slice by Hurree#73 - How to Build the Perfect Onboarding CampaignHello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign. What is Onboarding? Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and...
2021-09-1015 minThe Marketing Slice by Hurree#72 - The 7Ps of The Marketing Mix: Streamline Your StrategyIn this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.If you would prefer to read about the marketing mix, you can do so right here. What are the 7Ps of the marketing mix? The concept was developed in the 1960s, and originally included 4 Ps: ProductPricePlacePromotion It was then later expanded upon in the 1980s to include 3 additional elements: Physical evidencePeopleProcessThis formed the extended marketing mix that...
2021-09-0315 minThe Marketing Slice by Hurree#71 - Big Data Bootcamp for Marketers: Everything You Need to KnowIn this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic. If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here. In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however...
2021-08-2722 minThe Marketing Slice by Hurree#70 - How to Build the Perfect Customer Retention CampaignAs a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones. In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.If you'd prefer a copy of this episode to read, then click here.What is customer retention? Customer retention refers to a company’s ability to hold...
2021-08-2013 minThe Marketing Slice by Hurree#69 - How To Build The Perfect Fashion Marketing CampaignHello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.If you'd prefer a copy of this episode to read, then just follow the link below:https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign The fashion industry is exciting, but it's also one that comes with many challenges due to its high lev...
2021-08-0514 minThe Marketing Slice by Hurree#68 - The Ethics of Big DataHello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…What is big data ethics?Much research has gone into the field of big data ethics in the past...
2021-07-1921 minThe Marketing Slice by Hurree#67 - Data Integration Strategy: What Marketers Need to KnowModern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner. Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives. In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department:...
2021-06-1623 minThe Marketing Slice by Hurree#66 - How to Build the Perfect Shopping Cart Abandonment CampaignIn this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so mu...
2021-06-1516 minThe Marketing Slice by Hurree#65 - What is Omnichannel Marketing?In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects. However, simply making use of multiple channels does not automatically equate to an omnichannel experience.An omnichannel marketing strategy is so much more than...
2021-06-0410 minThe Marketing Slice by Hurree#64 - Data Lake vs Data Warehouse: What's the Difference?Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will be discussing the differences between a Data Warehouse and a Data lake. You can read this episode in full, along with helpful graphics and other great resources over on our website. What is a data warehouse? Data warehouses typically store data from various sources, integrating the source data to pro...
2021-06-0210 minThe Marketing Slice by Hurree#63 - A Marketer's Guide to Data Warehousing and Business IntelligenceIn this episode of The Marketing Slice by Hurree, our Content Specialist, Stevie Langford, discusses data warehousing and business intelligence and illustrates their importance for marketers looking to optimise their strategies and achieve business goals. This podcast answers the questions: What is a data warehouse?What is business intelligence?How do data warehousing and BI relate to marketing?What opportunities can marketers achieve with the help of business intelligence? Practising business intelligence without a data warehouse can have its downfalls. As you will find out when listening to...
2021-05-2612 minThe Marketing Slice by Hurree#62 - What is Data Integrity?Welcome to The Marketing Slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.In this episode of the Marketing Slice by Hurree, our content marketing executive, Dominique, answers the question: What is Data Integrity? Data integrity is the practice of ensuring data remains accurate, valid and consistent throughout the entire data life cycle. There is both logical data integrity and physical data integrity. In this podcast, we will discuss various ways in which data integrity can bec...
2021-05-1712 minThe Marketing Slice by Hurree#61 - How To Get Started With B2B SaaS MarketingIn this podcast, we will be explaining exactly what it means to be a B2B SaaS marketer, along with our top tips for success. Marketing your B2B SaaS product is a whole different ball game to any B2C marketing campaign. This isn't just your brand trying to communicate with and influence one person to purchase your product. With B2B SaaS marketing you have got to firstly get in front of the executives, administrators or coordinators, and give them the desire for your software. Then, you need to make your...
2021-04-2214 minThe Marketing Slice by Hurree#60 - CX, UX, HX: How to Become a Human Experience-Centred BrandIn this podcast, we will be discussing how to become a human experience-centred brand. This episode will enable you to: Master the characteristics of customer experience (CX), user experience (UX) and human experience (HX).Unlock 3 key case studies that examine how top fashion and beauty brands optimise their business potential and success rates with CX, UX, and HX.Action our 5 steps to become a fully HX-centred brand. There are also plenty of statistics from marketing gurus and industry experts to help you along the way. L...
2021-04-2021 minThe Marketing Slice by Hurree#59 - The Pros and Cons of Big DataIn this podcast, we're going to explore the pros and cons of big data. You might find yourself asking... what is big data? How big is big data? And what are the pros and cons of big data? If this sounds like you, then you have definitely come to the right place. Big data is the term used to describe a collection of data sets that are so large and complex that they require more than just the conventional means of processing.
2021-04-1913 minThe Marketing Slice by Hurree#58 - The Essential Guide to Data IntegrationIn this podcast, we will be giving you an Essential Guide to Data Integration. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.What is data integration?Data integration is the process of taking data from multiple sources and combining it to achieve a single, unified view. The product of the consolidated data provides users with consistent access to their data on a self-service basis. It gives a complete picture of key performance indicators (KPIs), customer journeys, market opportunities, etc.I...
2021-04-151h 30The Marketing Slice by Hurree#57 - How To Create a Social Media Marketing Strategy [Step-by-Step]In this podcast, we're going to guide you through, step-by-step, how to create a social media marketing strategy.Social media is a must-have part of every brand's marketing strategy. For each minute you don't have a presence on social media you are losing out on key sales and leads to your competitors. Social media is where users actively turn to when searching for real reviews and recommendations to the products or service you offer. Sure, your website is great and super informative, but it fails to show the human side of your brand. T...
2021-04-0115 minThe Marketing Slice by Hurree#56 - What is a Data Warehouse?In this podcast, you’re going to learn what a data warehouse is and the benefits and drawbacks of data warehousing. As marketers, we regularly come into contact with new and emerging acronyms, industry-related jargon and technical definitions, all of which can be tough to keep up with. It’s common to feel out of your depth in this space and so, as marketers working in the tech industry, we like to keep things simple. Have you found yourself asking what is a data warehouse? Businesses can get more from their inform...
2021-04-0110 minThe Marketing Slice by Hurree#55 - Big Data for Beginners: Improve Your Marketing StrategyAs a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.
2021-03-2913 minThe Marketing Slice by Hurree#54 - What is Data Integration? SimplifiedIn this podcast, we’re going to answer the question 'what is data integration?' and talk you through the process and benefits in a super simplified way that anyone can understand.We will provide you with a simple problem and solution explanation of data integration, then deliver a more technical definition, and finish off with some of the reasons why your business could benefit from investing in a data integration solution.So, what is data integration anyway? Data integration sees multiple disparate data sources stored in various technologies from applications to devices co...
2021-03-0811 minThe Marketing Slice by Hurree#53 - What Are The Major Components of a Marketing Strategy?Creating an effective marketing strategy entails more than just writing out some bullet points about what you think you might produce or aim to achieve over the next couple of weeks, months or a year. In order to market successfully, you need to have a number of solid components to focus on. A marketing strategy is a methodically designed plan created to outline and guide marketing activities with the aim of achieving specific outcomes. It’s the foundation upon which marketing decisions are made. The ultimate function of a marketing strategy is to focus your marketing objectives an...
2021-03-0215 minThe Marketing Slice by Hurree#52 - 5 Ways To Avoid Becoming A Push Notification PestIn this episode of the Marketing Slice by Hurree, Content Marketing Executive Dominique will be discussing push notifications and how to keep your customers happy and engaged when using this tactic. What is a Push Notification? A push notification is a message sent by app marketers to deliver offers or call-to-actions (CTAs) to users who have opted-in to the service. This can happen in-app or while using a device. Finding their home on the lock screen, push notifications prompt users to take action with the goal of building user-brand-relationships whilst increasing engagement.
2021-02-2210 minThe Marketing Slice by Hurree#51 - Powerful Marketing Metrics You Need for Data-Driven SuccessHello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast we’ll be talking about Marketing Metrics You Need For Data-Driven Success. You can read along with the full blog post here. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. What are marketing metrics?In a general...
2021-02-1021 minThe Marketing Slice by Hurree#50 - 3 Awesome Onboarding Push Notifications To Welcome New UsersWelcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast, we’ll be talking 3 Awesome Onboarding Push Notifications To Welcome New Users.What is Onboarding?Customer onboarding consists of a series of methods and elements that are used to assist a new user in becoming familiar with a digital platform or product.Welcome emails enjoy an insane 50% open rate...
2021-02-0810 minThe Marketing Slice by Hurree#49 - The Importance Of A Strong Brand Image & How To Influence It"An image is the set of beliefs, ideas, and impressions that a person holds regarding an object." - Phillip KotlerHaving a strong brand image is a crucial element of any business and a great way of differentiating yourself from a crowded market. A brand image can be formed without the need for a person to purchase a product or service as it could be based on something they heard online or from a friend or family member. Essentially, brand image is someone's perception, so not something you can have full control over.
2021-02-0410 minThe Marketing Slice by Hurree#48 - How to Maximise Millennial Marketing with Demographic SegmentationWelcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. In today’s podcast, we’re discussing How to Maximise Millennial Marketing with Demographic Segmentation. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. What are HENRYs?In demographic segmentation, the acronym HENRY means High Earning, Not Rich Yet. According to The Wise Marketer, a HENRY is “under 55 years old with an annual i...
2021-01-2217 minThe Marketing Slice by Hurree#47 How to Increase Your Startup’s Customer Retention RatesIn this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.What is Customer Retention?Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships. Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.Why do startups fail at Customer Retention?Lack of time i...
2021-01-1216 minThe Marketing Slice by Hurree#46 What is Social Media Marketing & What are the Benefits?In this podcast, we’re going to be asking the question: What is Social Media Marketing & what are the benefits for your business? What we will cover: the history of social mediasocial media and its relationship to brandsthe fundamentals of social media marketing5 main benefits of social media marketing5 pillars of social media marketing So, what is social media marketing? Well, Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users. Social media marketing came about when th...
2021-01-1121 minThe Marketing Slice by Hurree#45 - 6 Reasons Why Your Business Needs Customer OnboardingFor many businesses, particularly high-value, single purchases such as a new car or piece of tech equipment, and account, SaaS or subscription-based business models, customer onboarding is a must. It’s likely that your customer has done a lot of research, investing plenty of time and money into making this purchase, so it’s only right to ensure they get up and running smoothly, and reap all the benefits from your product or service.In this podcast, we cover just what customer onboarding is, whether or not your business requires it, and the 6 k...
2021-01-0708 minThe Marketing Slice by Hurree#44 A Complete Guide to the SaaS Customer Onboarding ProcessIn this podcast, we take an in-depth look at the SaaS Customer Onboarding Process and provide you with real-world insights and examples of how to reduce customer churn through stellar onboarding. In this podcast you will: Learn about the evolving SaaS Marketplace and how you can conquer itDiscover the benefits onboarding and 6 high-performing elements Uncover the secrets of top SaaS firms and their onboarding successWhat is the SaaS Customer Onboarding Process?About 62% of customers say they would stop using a product if they find difficulty using it or...
2021-01-0433 minThe Marketing Slice by Hurree#43 - What is Data Integration in Marketing?Data integration can be a confusing topic, particularly if you’re not a Data Solutions Architect or someone who has practised or studied the art of data integration. So if you’re a marketer (like me), a business person, or just someone who wants to get an overview of the topic, then you’ve come to the right place. In this podcast, I aim to explain data integration in marketing in a way that is clear, understandable and non-technical (as much as is possible!).Data integration, put simply, is the process of consolidating data from various...
2020-12-2109 minThe Marketing Slice by Hurree#42 - A Beginner's Guide to Creating A Profitable Email ListIn this episode of The Marketing Slice by Hurree, we team up with Aeroleads - the email specialists, to bring you a beginner’s guide to building a profitable email list. As a marketer, using email in your marketing strategy can be one of the most effective ways to reach your audience. However, in order to implement an email marketing strategy, you first need to build up a strong email list. To do this you will need to capture the email information of your target audience. To build a profitable email list...
2020-11-3008 minThe Marketing Slice by Hurree#41 - How to Create Better Relationships with Your Customers: Multichannel MarketingThere are few things more important for business success than having positive brand-customer relationships. In order for your business to prosper in the modern world, your marketing and overall communications need to be personalised, relevant, and valuable to your customers and prospects.Multichannel marketing can ensure that you achieve just this. 95% of marketers agree that a targeted multichannel strategy is important for their organisation. However, only 73% have a multichannel strategy in place.This podcast discusses how to create better relationships with your customers through multichannel marketing. It takes you through what m...
2020-11-1815 minThe Marketing Slice by Hurree#40 - Market Segmentation in the Food IndustryFood retail is an incredibly competitive market. You know the drill; you wander into a supermarket and are instantly bombarded with a huge array of brands, offerings and in-your-face promotions.That's because consumers today require choice; perfectly personalised products that cater to their different and varied needs. People are unique; their wants, needs, preferences, lifestyle choices and living situations all vary greatly and therefore require products that suit each specification. For brands and food retailers, that's where market segmentation comes in. Market segmentation has always been apparent in the trade and com...
2020-11-0929 minThe Marketing Slice by Hurree#39 - Cleaning Your CRM Data: What To Do & How To Do ItCleaning up your CRM data can seem like a daunting task, especially if it’s been a little while since you’ve entered that realm. But regularly analysing your data and managing your contacts is super important in order for you to operate efficiently and retain the leads that offer you value.So don’t look back now -- the fact that you’re reading this means you’re ready to put on those rubber gloves and begin scrubbing. And you can give yourself a pat on the back for coming to the right place to get started.
2020-10-2312 minThe Marketing Slice by Hurree#38 How to get Started with Remarketing [Made Easy]In this episode of The Marketing Slice podcast, Dominique will be discussing how you can get started with remarketing ads. We will look at what remarketing is, its relationship with retargeting and how you can use two of the most popular platforms to see results.What is Remarketing?Remarketing is a promotional technique that aims to re-engage users who have shown an interest in your products or services. With remarketing you can serve highly personalised content to users through external channels, driving them back to your platform and toward the point o...
2020-10-1514 minThe Marketing Slice by Hurree#37 - How To Be a Data-Driven Marketer: 8 Key StepsIn this podcast, we discuss the 8 key steps for becoming a data-driven marketer. With such a huge variety of data-collecting tools, available at our disposal, there is simply no excuse for not being a data-driven marketer in 2020. These tools are there to help us make more strategic marketing decisions based on data-backed research and customer information. Creating a marketing strategy that is backed up by data results in the following:The ability to create highly personalised, targeted campaignsMore consistent messagingConcrete evidence on what’s working, and what’s notImproved audience segmentationGetting to know y...
2020-10-1409 minThe Marketing Slice by Hurree#36 Top Tips to Identify your Ideal Target AudienceIn this podcast episode, we’re going to be discussing the importance of identifying your target audience and outlining 5 steps you need to take to do this. You can read the full blog post here: https://blog.hurree.co/blog/identify-target-audienceFinding the ideal target audience is the key to optimising your conversions, making the most of your marketing strategy and your budget.What is a Target Audience?The definition of a target audience is a group of consumers or organisations who are most likely to pur...
2020-10-0820 minThe Marketing Slice by Hurree#35 - 5 Companies Who Nailed Their Brand PersonalityAs a brand, having a great personality is a key element for building a relationship with your customers, as well as having an edge over your competitors. Just like people, a brand without any personality is boring, and so won't appeal to many. Establishing the right personality from the offset and remaining consistent throughout all of your online and offline communication will enable you to attract and keep the right customers.In this podcast, we discuss the brand personality framework coined by social psychologist, Jennifer Aaker. This framework groups brand personalities into five broad categories:
2020-09-0313 minThe Marketing Slice by Hurree#34 - A Marketer's Guide to Building a Brand in 2020Building a brand is an exciting process for any business owner and marketer. You’re finally ready to bring to life all the ideas that you have had stored in your head for some time. What you do now will shape how people perceive your brand, increase your brand awareness, and hopefully drive new business. In this podcast, we talk about the definition of branding, the key elements that make up a brand and why having a great brand is so important.We then break down the process of creating a brand into the following ...
2020-08-2840 minThe Marketing Slice by Hurree#33 - How to Create an Effective Content Marketing Strategy (7 Steps)Content marketing is a promotional method used by businesses globally. Amongst other things, it’s a key tactic for driving awareness of your brand, facilitating lead conversions, and establishing thought leadership.But whether you’re a content marketing newbie or a seasoned pro, revisiting the ins and outs of your strategy is imperative if you want to keep ahead of your content competitors.That’s why we’ve laid out a simple 7-step process to show you how to create an effective content marketing strategy: 1. Define your goals2. Establish your targ...
2020-08-2715 minThe Marketing Slice by Hurree#32 - 10 Competitor Analysis Tools You Need In Your Marketing StackWelcome to another episode of the Marketing Slice by Hurree, the show where the team at Hurree gives you marketing insights, hints, and tips to help improve your results right now. In this episode, Dominique Daly will discuss 10 competitor analysis tools that you need in your marketing stack. What is a competitor analysis?Competitor analysis is the process of researching, categorising, and evaluating the strengths and weaknesses of brands that you deem to be a potential threat to your business. You can read our step-by-step guide t...
2020-08-2611 minThe Marketing Slice by Hurree#31 - The Essential Guide to Marketing StrategyIn this extensive episode, we want to share with you our Essential Guide to Marketing Strategy. Having a great strategy in place creates focus, and provides a starting point and a plan of action to achieving all your ambitious marketing goals and objectives.A marketing strategy is made up of a number of components, so to make this episode easier to digest, we've divided it up into chapters. Each chapter contains an overview of the topic, along with a few essential nuggets of information to get you well on your way to creating a...
2020-08-111h 54The Marketing Slice by Hurree#30 - 4 Tips for Creating a Successful SWOT AnalysisIn order to be a successful brand, you need to regularly evaluate your actions and processes to ensure that you are functioning as efficiently as possible. One of the most effective ways to achieve this is by analyzing a company, goal, or objective using the SWOT analysis method. If you don’t know what a SWOT analysis is, or perhaps you would like a little refresher, you’ve come to the right place. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a useful tool fo...
2020-08-0410 minThe Marketing Slice by Hurree#29 - How User-centered Design Can Complement Your Marketing Strategy [Guest Post - Fathom]Marketing and user-centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there’s a lot of common ground between the two disciplines. There’s overlap between what marketing and UX set out to achieve and some of the activities they each perform. Both are concerned with drawing honest feedback from customers and prospects. They both use that feedback to optimise touchpoints and interfaces between the person and the business. The major difference is that marketing mostly focuses on getting attention from the customer while UX mainly focu...
2020-07-2713 minThe Marketing Slice by Hurree#28 What is Marketing Mix Modeling? 3 Benefits & LimitationsIn this episode of the Marketing Slice podcast, we’re going to answer the question: What is Marketing Mix Modeling? And we will discover 3 benefits and limitations of this tactic. Marketing Mix Modeling (MMM) is closely related to the marketing theory concept of the 4Ps: Product, Place, Price, and Promotion. The 4Ps consider what factors are needed for a business to succeed, whereas MMM seeks to determine how much success was generated by each factor and forecast what future success could be achieved if changes were made to the marketing mix.Marketing mix mod...
2020-07-2316 minThe Marketing Slice by Hurree#27 - How to Complete Your First Competitor Analysis: A Step by Step TutorialWith any new business, there is a long list of dos and don’t that, if followed correctly, will set you on the road to success, and completing a strong competitor analysis most certainly on the do list. Conducting this research will ensure you are armed with all of the information needed to tackle the challenges ahead and that you’re not blindly entering a market you know nothing about. So, what is competitor analysis?Competitor analysis is the process of researching, categorizing, and evaluating the strengths and weaknesses of brands that you deem...
2020-06-2619 minThe Marketing Slice by Hurree#26 - The 4 Common Mistakes When It Comes to Building Your BrandBuilding a positive brand is a key part of any marketing strategy, and imperative for achieving success for your company. Your brand is what sets you apart from your competitors and creates a lasting impression on your consumers.We often talk about the elements required to build a positive brand, and make it a general success. But what about the things we need to avoid? This includes:Having no clear target audienceInconsistencies across your various platformsThinking only local, and not globalToo much changeIn this podcast, we go into...
2020-06-2308 minThe Marketing Slice by Hurree#25 - Market Targeting: Why it Pays to DifferentiateWhen creating your marketing strategy, it’s important to consider which types of market targeting you’re going to use. There are typically 4 different types of market targeting strategy: 1. Mass marketing (undifferentiated marketing) 2. Segmented marketing (differentiated marketing)3. Concentrated marketing (niche marketing)4. Micromarketing Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It a...
2020-06-1511 minThe Marketing Slice by Hurree#24 - A Copywriter's Guide to Push NotificationsWhen it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!What are push notifications? Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app...
2020-06-1524 minThe Marketing Slice by Hurree#23 - How to Choose the Perfect Customer Retention StrategyRetaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️Read: https://blog.hurree.co/blog/customer-retention-strategyThe right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision...
2020-06-0411 minThe Marketing Slice by Hurree#22 - How to Maximize your Keyword Research with SEO Competitor AnalysisIn this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic. What is SEO? 45% of entrepreneurs don’t even know what SEO means. SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from si...
2020-05-2819 minThe Marketing Slice by Hurree#21 - How Psychographic Segmentation Can Improve your Marketing StrategyEvery company wants to make sure their customers feel like they matter, right? And for this to be possible, customers must be treated as individuals, with unique wants and needs. This can be achieved by getting to know your customers better and by offering personalized, meaningful, and relevant products, services, experiences, and content. Psychographic segmentation enables this. In this podcast, you're going to learn:what psychographic segmentation is, how it came about, and whythe benefits of using psychographic segmentation and how it can improve your marketing strategy2 cases t...
2020-05-2109 minThe Marketing Slice by Hurree#20 - The ABCs of Market Segmentation: A Beginner's GuideMarket segmentation, it sounds a bit scary when you first hear it but it’s actually a really simple practice that will streamline your marketing efforts and delight your customers. Market segmentation is the process of breaking down large amounts of audience data into smaller subgroups which have similar characteristics. Adopting market segmentation into your strategy has been proven to increase revenue, improve user experience and even help with the development of new products. I bet you’re wondering how segmentation can do all that, aren’t you? Well, segmentation helps you to understand and reach yo...
2020-05-1224 minThe Marketing Slice by Hurree#19 - 6 Signs You're Targeting The Wrong Market SegmentsPumping money into various different marketing services, but failing to see any return on investment (ROI) can be a real drag. The product or service you are offering is great, in fact, you have a number of customers that can already vouch for that. You’re doing all the right things; optimizing your website for SEO, posting regular content, sending email campaigns to your database, keeping active on social media pages, advertising online, and more! So what exactly is the problem?My guess... Your target audience is simply not segmented enough.In...
2020-05-0707 minThe Marketing Slice by Hurree#18 - 5 Current Limitations of Artificial Intelligence to MarketersArtificial Intelligence (AI) is set to revolutionize the way marketers do their jobs, making campaigns more personalized, predictive and automated than ever before. But as with most forms of new technology, there are some real limitations.In this podcast we discuss the 5 current limitations of AI to marketers. Making yourself aware of the limitations of something before you implement it into your strategy is important. This ensures you do not set yourself up for any unrealistic expectations.If you enjoyed this podcast then you can subscribe for free via any podcast app or...
2020-04-2705 minThe Marketing Slice by Hurree#17 - Your Market Segmentation Strategy Checklist: 3 Key ActionsIn this podcast, you’re going to learn the fundamental features that are integral to making your market segmentation strategy a success.This podcast includes 3 key actions and the benefits of actioning each point. Number 1: Set your objectivesThis includes S.M.A.R.T. goals and objectives, and how they can benefit you. Number 2: Utilize every aspect of the marketing mixThis includes an explanation of the 7Ps of the marketing mix, the 4Es of ex...
2020-04-2115 minThe Marketing Slice by Hurree#16 - Behavioral Segmentation: 3 Case StudiesIn this podcast, you're going to learn:what behavioral segmentation isthe benefits of using behavioral segmentation in your marketing strategy3 key case studies that exemplify its uses and benefits Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.As the name states, behavioral segmentation entails dividing and g...
2020-04-1410 minThe Marketing Slice by Hurree#15 - Working From Home: Hurree's Top TipsThe on-going global pandemic has resulted in those of us who are lucky enough to be able to work from home, to do just that. But this transition is not always an easy one. There are many barriers that we can come into contact with whilst we try to work from home. The lack of social contact can also be difficult for many. At Hurree we have a number of team members who work remote on a regular or irregular basis, as and when they need too. So, whilst taking into consideration the rules set...
2020-04-0707 minThe Marketing Slice by Hurree#14 - How to Perform Digital Transformation with E-commerce PersonalizationThe global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans. But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers. It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a...
2020-04-0613 minThe Marketing Slice by Hurree#13 - The Pros and Cons of Demographic SegmentationOne of the most important things for brands is understanding and catering to the needs and wants of current and prospective target markets. And one simple way to achieve this is through market segmentation.Demographic segmentation is one of the most basic forms of market segmentation, focusing on facts about people such as age, income, marital status, etc. In this podcast, you will learn the advantages and disadvantages of demographic segmentation, and the impact it has on your marketing strategy. Discover our range of other resources to help improve your marketing strategy including...
2020-04-0209 minThe Marketing Slice by Hurree#12 - 5 Aspects of Geographic Segmentation that you Need to KnowGeographic segmentation is undoubtedly one of the most effective forms of market segmentation for any brand looking to go global. Even local brands can benefit from geographic segmentation. Much like with demographic segmentation, alone it can seem quite clinical; objective with no insight into the personalities of consumers, but when paired with the likes of behavioral or psychographic segmentation, the possibilities are endless.Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.Enjoy!
2020-03-3114 minThe Marketing Slice by Hurree#11 - Experiential Marketing: 4 Es to Future-proof Your StrategyMarketing has changed a lot over the last 50 years, so it makes sense that the marketing mix, which we use to steer our efforts, has changed too, right? In the 1960s, Jermone McCarthy established his revolutionary model The 4Ps; these are: ProductPlacePricePromotionHowever, in recent times, critics of the model have pointed to it becoming outdated. Theorists such as Brian Fetherstonhaugh, now call for a total overhaul of the marketing mix to replace the 4Ps with the 4Es.But what are the 4E...
2020-03-1814 minThe Marketing Slice by Hurree#10 - 7 Types of Humor that will Transform your Brand VoiceIncorporating one of these 7 types of humor into your brand voice could be the key to building trust and strengthening your consumer-brand relationships.Your brand voice is a feature of your business that holds a world of comedic potential, depending on your products or services. In fact, 73% of consumers want brand communications to be funny! But humor is so subjective; how can you know which type of humor is right for your brand? There are many different types of humor and each has the potential to delight and offend, in equal measure. In t...
2020-02-2514 minThe Marketing Slice by Hurree#9 - 5 Benefits of Great B2B Market SegmentationThe B2B landscape is changing rapidly; old tactics are dying-out as marketers and sales professionals scramble to keep up. Gone are the days of endless, face-to-face meetings between prospective clients and sales representatives. Now to get ahead, digital marketing tactics are essential, with 73% of B2B sales transactions now involving millennial decision-makers! So, how are old-school B2B marketers meant to adapt? With the help of Market Segmentation. Studies show that 50% of B2B marketers already use firmographic data to segment their email lists. But it's time to take things a whole...
2020-02-2109 minThe Marketing Slice by Hurree#8 - The Importance Of Behavioral Segmentation In The Betting IndustryThe continuous growth in technology has played a huge part in the rise of the online betting industry. Marketers have access to heaps of data regarding their customers, and with this, comes great opportunity. But how exactly can marketer's in this competitive industry utilize this information to their advantage?In this podcast, we dive straight into discussing behavioral segmentation, and how it can be cleverly used to skyrocket your campaign results. For further information about segmentation in the betting industry, then please click below to download our guide:
2020-02-1110 minThe Marketing Slice by Hurree#7 - The Essential Guide to Market SegmentationIt's here! The Essential Guide to Market Segmentation. This episode is our largest to date and with good reason. In this podcast, we delve into each and every aspect of market segmentation that you need to know in order to make your brand more successful. We have broken it up into 7 easy-to-digest chapters: 1. Intro + What Is Market Segmentation2. Types of Market Segmentation3. Benefits of Market Segmentation4. How To Create Great Segments5. Four Little-known Tips for Market Segmentation6. Market Segmentation Analytics7. 3 Key Takeaways & Conclusion...
2020-02-101h 01The Marketing Slice by Hurree#6 - Mobile Marketing Strategies for the B2B Audience [Guest Post - Elevation B2B]Many B2B marketers have been slow to adopt mobile marketing strategies specifically for B2B buyers. A key reason for this is that conversion rates tend to be lower on mobile devices (specifically, smartphones) versus computers. Since the nature of B2B selling is often complex, focusing on mobile-only strategies tends to take a backseat and a more omnichannel, multi-faceted approach is preferred when it comes to reaching B2B buyers via direct channels such as events, standard digital ads, corporate websites, and sales teams.But as mobile usage continues to grow among all consumers, B2...
2020-02-0308 minThe Marketing Slice by Hurree#5 - What is Big Data and What Are its 3 Big Benefits for Marketers?Big data vast and a dominant aspect of marketing today. But before you can truly utilize it to its fullest potential, you must first understand what it is and how it will benefit your marketing efforts. This podcast delves into everything from investigating what big data is in terms of the '3 Vs', its different data types, and the IoT (Internet of Things), to its 3 key benefits for marketers. So what are you waiting for? Discover what big data is and its 3 key benefits to marketers right here! Discover our range of other resources including...
2020-01-2209 minThe Marketing Slice by Hurree#4 - How to Delight Your Customers at Each Stage of The Buyer's JourneyMarketing is about understanding the needs and wants of your target audience, using this information to help build relationships and ultimately, driving sales and revenue for your business. A key part of this understanding revolves around knowing where your leads are in the buying process. This process can often be referred to as the buyer’s journey or lifecycle stages. In this podcast, you're going to learn about the importance of each of the 5 stages of the buyer's journey, and the content required to keep your target audience progressing onto the next stage. Discover our ra...
2020-01-2211 minThe Marketing Slice by Hurree#3 - 7 Essential Factors of Firmographic SegmentationEvery great brand needs market segmentation if they're going to optimize user experiences (UX), personalize products and improve business focus. All of which, in turn, offer enviable advancements such as a greater return on investment. Now we know that demographic, geographic, psychographic and behavioral segmentation are the main contenders. But one key player for B2B brands is Firmographic Segmentation. In this podcast, you're going to learn the 7 essential factors of firmographic segmentation. Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos...
2019-12-1810 minThe Marketing Slice by Hurree#2 - The 7Ps of The Marketing MixStaying ahead of the digital-marketing-game can be tough, especially in a world of constantly evolving trends and practices. Queue: The Marketing Mix.The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes. In this podcast, you're going to learn how every aspect of this awesome little acronym takes you one step closer to success: by analyzing, and therefore optimizing, your business according to each ‘P’ of the marketing mix, you can ensure that your marketing strategy is as streamlined as possible as it keeps your employees happy, your...
2019-12-1015 minThe Marketing Slice by Hurree#1 - The What, How and Why of Customer Journey MapsIn our consumer-centric world, providing a superior customer experience takes priority for those brands pursuing real success. It’s no great surprise that businesses today are going the extra mile to better understand their customers.Whether your brand is B2B or B2C; a start-up or corporation; global or local, providing exceptional customer experience (CX) is no easy feat. So, what better way to get to know your elusive audience than by walking in their shoes and mapping each and every interaction that you share. In this podcast, you're going to learn what c...
2019-12-0619 min