Shows
Code Bytes | Powered by Search 5.0Talent Beyond Resumes | Aaron Gibson, CEO and Founder of HurreeWhat does it really take to turn feedback into transformation?In this episode of Code Bytes, Stephen is joined by Aaron Gibson, CEO and Founder of Hurree. Discover the story behind building meaningful businesses, creating authentic company cultures, and navigating the challenges of startup life in the latest episode of Code Bytes. Here’s what to expect · The Journey to Hurree: Aaron shares his path from school dropout to leading a 45-person AI data analytics team in Belfast.· Cultural Honesty: How a tough pulse survey led to revoluti...2025-01-2351 min
The Marketing Slice by Hurree#98 - Inbound Marketing: What is it & Why You Need to InvestIn the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.In this episode, you'll learn about:The birth of inbound marketing: Explore...2023-11-0316 minThe Marketing Slice by Hurree#97 - How Marketers Are Using GA4 to Track Their Audience & the User JourneyTracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their customers and their journeys. This includes:1. Enhanced funnel analysis 2. User flow analysis 3. Event based tracking 4. Cross-device and cross-platform trac...2023-08-0109 minThe Marketing Slice by Hurree#96 - AI Ethics: What You Need to KnowWhile AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI. We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.We'll cover a range of topics, including:Traditional vs generative AIThe ethical issues of generative AIHow to practice responsible AIAnd more.If you'd like to read along or want access to the text, just vi...2023-07-1814 minThe Marketing Slice by Hurree#95 - How Companies Are Already Using AI (And How You Can Too)AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:SephoraAmazonGoogleLyftSpotifyStarbucksAnd more...If you'd like to read along or want access to the text, just visit our blog.And don't forget, you can access ebooks, downloads, templates and more on our website.2023-07-0315 minThe Marketing Slice by Hurree#94 - Game-Changing Marketing Campaigns That Shaped HistoryWhat does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today.In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have on our world. From diamonds to sports apparel to women's...2023-04-1313 minThe Marketing Slice by Hurree#93 - The Top Marketing Trends of 2023Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well. Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared. That can make it difficult to forecast what's coming and incorporate that into any plans.This episode should help with that. We look at a brief summary of what happened in marketing in 2022 and look to what (we think) will be 2023's biggest trends, including:...2023-02-2312 minThe Marketing Slice by Hurree#92 - 8 Tips from Real Companies to Make Your Meetings More ProductiveMeetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings. We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including:ShopifyAmazonGoogleTripping.comModal FormsAnd more!If you'd like to read along or want access to the text, just vis...2023-02-0808 minThe Marketing Slice by Hurree#91 - 8 of the Biggest Excel Mistakes of All TimeSince it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way. Listen to this episode to find out how some of the largest companies in the world including Kodak, Barclays, Public Health England and even MI5 have made...2023-01-3009 minThe Marketing Slice by Hurree#90 - Key Metrics To Measure Brand AwarenessBrand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. Listen to the episode to find out:What is brand a...2022-11-2107 minThe Marketing Slice by Hurree#89 - 9 Brands That Will Inspire Your TikTok StrategyTikTok has become a social media juggernaut. It is far and away the fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to s...2022-10-2711 minThe Marketing Slice by Hurree#88 - This Psychology Principle Will Make Your Dashboards More PowerfulThe gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information. One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images. So, what does this have to do with dashboard design? In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to m...2022-08-2608 min
khōréō magazine2.2 Sin Eater by T. M. Hurree Adam has inherited his grandmother's restaurant, where they serve sins—often covertly and illegally purchased from a nearby prison. When a customer sends back a dish, Adam is faced with questions he's not sure he wants to answer. Copyright khōréō magazine 2022. Story by T. M. Hurree, edited by Aleksandra Hill. Audio edition read by Sunny Osahn, edited by Lian Xia Rose, with casting by Loni Kim and production assistance from Jenelle DeCosta. Visit khoreomag.com and follow us on Twitter, Instagram and Facebook @KhoreoMag. Music: This Too Shall Pass by Scott Buckley...2022-08-1132 minThe Marketing Slice by Hurree#87 - How to Choose the Right KPIs for your DashboardDashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success. For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your...2022-08-0909 minThe Marketing Slice by Hurree#86 - Employee Engagement Strategies that Actually WorkDid you know an engaged workforce can increase profits by up to 21%?It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. In this episode, we'll go through:What is employee engagement?Why is employee engagement important?Data-backed strategies to engage your employees betterAnd more!If you'd like to read about employee engagement, you can check out the blog. 2022-07-2110 minThe Marketing Slice by Hurree#85 - Email Metrics to Include on Your DashboardIn this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you ha...2022-06-2910 minThe Marketing Slice by Hurree#84 - How to Use a Dashboard for Project ManagementIn this episode, we show you how you can more effectively manage your projects using data dashboards.Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.In this podcast, you'll learn:What a dashboard isThe benefits of a dashboardHow to use a dashboard to manage your projectsAnd more!Prefer to...2022-06-1607 minThe Marketing Slice by Hurree#83 - The 11 Social Media KPIs You Should Really Be TrackingIn this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task. It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.2022-05-2011 minThe Marketing Slice by Hurree#82 - Stop Measuring These Vanity Metrics in your Marketing CampaignsIn this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need. While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics actually tell you enough about your campaign’s performanc...2022-05-0312 minThe Marketing Slice by Hurree#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them)In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your...2022-04-1110 minThe Marketing Slice by Hurree#80 - KPIs for Customer Success TeamsIn this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success. The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises. When carried out effectively, customer success can improve customer retention, satisfaction and brand loyalty, therefore reducing churn, ultimately driving revenue for the...2022-04-0613 minThe Marketing Slice by Hurree#79 - KPIs That Marketing Agencies Should TrackIn this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital. With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers. One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this. Marketing dashboards can p...2022-03-2913 minThe Marketing Slice by Hurree#78 - What is a Key Performance Indicator?In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business. When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company. At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be...2022-03-2113 minThe Marketing Slice by Hurree#77 - 7 KPIs Your SaaS Company Should be TrackingIn this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success. COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down. While this is great news for SaaS companies, this also poses its...2022-03-0312 minThe Marketing Slice by Hurree#76 - 6 Benefits of KPI ReportingIn this podcast, we explain the benefits of KPI reporting and how they can benefit your business.If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator. Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being w...2022-02-1811 minThe Marketing Slice by Hurree#75 - 12 KPIs to Include in your Sales Analytics DashboardIn this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies. A sales dashboard is a visual...2022-02-0311 minThe Marketing Slice by Hurree#74 - How to Create the Perfect Content Marketing CampaignIn this podcast, we explain how to create the perfect content marketing campaign. Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always sev...2021-10-2614 minThe Marketing Slice by Hurree#73 - How to Build the Perfect Onboarding CampaignHello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign. What is Onboarding? Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and...2021-09-1015 minThe Marketing Slice by Hurree#72 - The 7Ps of The Marketing Mix: Streamline Your StrategyIn this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.If you would prefer to read about the marketing mix, you can do so right here. What are the 7Ps of the marketing mix? The concept was developed in the 1960s, and originally included 4 Ps: ProductPricePlacePromotion It was then later expanded upon in the 1980s to include 3 additional elements: Physical evidencePeopleProcessThis formed the extended marketing mix that...2021-09-0315 min