Shows
The WE Pivot PodcastClarity Over Chaos: How Simplifying Your Marketing Changes EverythingFeeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer.In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page.You’ll hear: • The burnout and frustration that comes from spreading yourself too thin across multiple platforms • How simplifying to one platform created space for deeper audience understanding • Why slow, steady growth with higher engagement is more valuable than chasing follower counts • The realization that clarity, not m...
2025-09-1905 minThe WE Pivot PodcastSEO for Business Growth with Brittany HerzbergWhat if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how...
2025-08-1234 minThe WE Pivot PodcastThe Social Media Content Generator That Helped Me Finally Post ConsistentlyHave you ever stared at your screen, knowing you should be posting but having no idea what to say?Same.I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media...
2025-07-1107 minThe WE Pivot PodcastMastering Print-on-Demand with Shimmy Morris: Tips for E-Commerce SuccessWhat happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career in print-on-demand, Amazon FBA, and online education. Together, we dive into the essentials of building a profitable print-on-demand business, from creating designs that resonate with customers to leveraging platforms like Printify and the power of AI to streamline marketing. Whether you're just starting out or looking to refine...
2024-12-0246 minThe WE Pivot PodcastPrint on Demand: Lessons, Wins, and Game-Changing TipsEver wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product testing play in maintaining quality control.You’ll also hear candid tales of resilience, like overcoming a problematic order with a smelly blue jean jacket and navigating the 2020 inventory crisis. With e...
2024-10-2814 minThe WE Pivot PodcastElevate Your Brand: Shaunda Head's Expert Strategies for Women EntrepreneursElevate Your Brand: Shaunda Head's Expert Strategies for Women EntrepreneursUnlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business:Transform your brand identity beyond logos and websitesLeverage your unique voice to attract ideal clientsUse authenticity to stand out in the digital noiseMaster the art of storytelling for genuine connectionsApply color psychology and social media strategies for successShaunda shares her journey from creative professional to brand strategist, offering actionable...
2024-09-2449 minThe WE Pivot PodcastThe Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and TrustedHave you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to mastering a game of cornhole perfectly illustrates the power of consistent practice—not just in games, but in building your brand too.Listen as we explore why showing up...
2024-08-2907 minThe WE Pivot PodcastOver 500,000 Items Sold And Counting: Brenna Millville's Successful Journey with Elly and Grace Christian ApparelEver wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challenges like Facebook advertising changes, design theft, and social media fact-checking snafus.Despite these hurdles, Brenna's strategic decisions and authenticity have built strong brand loyalty through social media, em...
2024-05-2150 minThe WE Pivot Podcast5 Essential Steps To Find Joy in Your Entrepreneurial Progress Without Comparing Yourself To OthersEver feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conversations about celebrating your journey and staying true to your unique entrepreneurial path.Connect with Tona Haywood:tona@haywoodsbs.comSign Up...
2024-05-2008 minThe WE Pivot Podcast6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content...
2024-03-2642 minThe WE Pivot PodcastExperience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T GuidelinesEver wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never...
2024-03-1308 minThe WE Pivot PodcastFrom Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi BarclayEmbark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships.Our conversation with XayLi Barclay dives into the...
2024-02-1537 minThe WE Pivot PodcastThe WE Pivot Podcast And Beyond: Where We've Been, What We've Been Up To, And Where We're Going.Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embarking on the thrilling venture of crafting in-depth digital marketing courses, this episode is a treasure trove for anyone eager to navigate the digital...
2024-02-0108 min
The Best Kept Secret With Liv DooleyWhen the Wilderness Leads Us to Worship with Faith Eury ChoA conversation about pain, disappointment, and friendship with God with Faith Eury ChoWORSHIPING IN THE WILDERNESSIt wasn't until late in 2022 that one little story in David's narrative stuck out to me. I was going through my own wilderness season, and had been for about a year and a half when I read it.When King David was returning to the wilderness in 2 Samuel 15 on his way into exile from his son Absalom who had taken over his kingdom, he paused.He paused to let everyone who was traveling with...
2023-12-1848 minThe WE Pivot PodcastMastering Your Email Marketing In MinutesWith over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of t...
2023-02-0128 minThe WE Pivot PodcastOutsourcing vs DIY: How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself.Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’...
2022-12-2121 minThe WE Pivot PodcastStaying Positive and Productive When Times are Tough: 5 Strategies to Help You Succeed.In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as we discuss these useful strategies for staying positive and productive when times are tough! Chapter Markers:Introduction.Go ba...
2022-12-0708 minThe WE Pivot PodcastTackling The WIX Platform Misconceptions: Interview with Kendall Cooke, Partner Success Manager of wix.comWix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as...
2022-11-2227 minThe WE Pivot PodcastWhat is Google E.A.T. and why it is important in ranking your blog content?Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.But that's not all. Google also eats data. In fact, data is one of its main sources of revenue. So if...
2022-11-0920 minThe WE Pivot Podcast7 Things We Learned About Podcasting That Changed Us For The BetterThe end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better. If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about this wonderful podcast that brings a ton of information and value from t...
2022-07-0713 min
The WE Pivot PodcastEnd Writers Block And Create Marketing Copy In Seconds– Chris Lu Co-Founder of COPYAIIn the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.In this episode, we talk about:Introduction of Chris Lu.What inspired you to create a copywriting software?How does...
2022-06-2227 min
The WE Pivot PodcastFascinating Facebook Ads Advice You've Never Heard Before: Making Facebook Ads Work For You! The WE Pivot Podcast Interview with Ashleigh Chanel of Make Your Mark Consulting.Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episode, we talk about:Introduction of Ashleigh Chanél. (00:00:00)The everchanging of Facebook Ads. (00:02:39)Testing for success. (00:05:19)Should businesses still use Facebook Ads? (00:07:34)Facebook Ads works for different people in different industrie...
2022-06-0843 min
The WE Pivot PodcastThe WE Pivot Podcast: Interview with Jackie Aguglia of INTERACT Lead Magnet Quiz CompanyI'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you creat...
2022-05-2538 min
The WE Pivot PodcastThe WE Pivot Podcast: Interview with Zach Yildrim Owner of Print Melon Print-On-Demand Company.Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon!In this episode, we talk about:1. Introductions. (1:01)2. The Print Melon story and mission. (2:02)3. Tona's experience with Print Melon. (3:41)4. Word of mouth mar...
2022-05-1134 minThe WE Pivot PodcastThe Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purp...
2022-04-1318 minThe WE Pivot PodcastThe Art of Blogging: 5 SEO On-Page Factors That Can Affect Your Blog's Search Results Rankings (Part 1).Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purp...
2022-04-1315 minThe WE Pivot PodcastPretty Pictures and Pretty Logos alone Won’t Get You Ranked on Search Engines!In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services! In this episode, we talk about:1. Tona and Al get fooled by the beautiful website. (1:31)2. Choosing the right URL. (2:45)3. Create titles and descriptions for each of your web pages. (4:14)4. Utilize anchor text...
2022-03-3015 minThe WE Pivot PodcastWomen Business Owners: 5 things you NEED to stop doing in 2022In today's business world, the sky's the limit. There are no rules and no limits to what you can achieve if you set your mind to it. But even with all of the opportunities out there, there are still some things that women business owners and entrepreneurs need to stop doing in order to be successful. So if you're looking to take your business to the next level in 2022, make sure you avoid these five common mistakes! Don't forget to subscribe to our podcast so you will never miss an episode. We are so excited that you've foun...
2022-03-1625 minThe WE Pivot PodcastGetting To Know Tona (Who is this cute couple Series: Part 2)Becoming an entrepreneur may be difficult but the journey is always exciting. In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some of the earlier circumstances that led Her to want to pursue entrepreneurship full time. In this episode we talk about:How old were you when exposed to entrepreneurship and how did you feel about it? 2:15Who helped influence your decision to become an entrepreneur? 5:08What led you to w...
2022-03-0925 minThe WE Pivot PodcastGetting To Know Al (Who is this cute couple Series: Part 1)Becoming an entrepreneur may be difficult but the journey is always exciting. In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Al Haywood. You will find out what were some of the earlier circumstances that led Him to want to pursue entrepreneurship full time. In this episode we talk about:How old Al was when he decided he wanted to be an entrepreneur and who helped influence his decision. 1:35One of Al’s memorable experiences selling Avon. 5:4...
2022-03-0223 min