Shows
IABCastO protagonismo do IAB Brasil no desenvolvimento da publicidade digitalQuais são as grandes missões e os maiores desafios do IAB Brasil? Como se engajar nos debates sobre os principais temas da indústria e gerar um impacto positivo para o mercado e para a sociedade? Este episódio do IABCast recebe Denise Porto Hruby, CEO do IAB Brasil desde setembro deste ano. No programa, Denise também fala sobre a relevância dos comitês da entidade, análise de dados e sobre a implementação de ferramentas de inteligência artificial no mercado.See omnystudio.com/listener for privacy information.2024-11-1421 min
IAB Europe : Digital Dawn podcastPolicy Matters Podcast- Conversations for Change: EMFAIn this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.2024-06-1736 min
KonversiO-OptimistitIAB Studio: Erotu joukosta pelimainonnallaIAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa studioon päästettiin pelimainonnan ammattilaisia: Aleksi Ylitalo RTL AdAlliancelta, Patrik Hautala GroupM:ltä ja Stina Bäckman Telialta.Tervetuloa uuteen IAB Studio jakson pariin, jossa sukellamme pelien maailmaan ja niiden kasvavaan rooliin mainos- ja mediaympäristössä! Tässä jaksossa Aleksi, Patrik ja Stina puhuu pelien roolista mainos- ja mediaympäristönä, sekä kuinka peliympäristöt otetaan osaksi mediasuunnittelua. He murtavat mm. kohderyhmämyytin, jonka mukaan pelimainonnalla tavoittaa vain nuoria miehiä eikä se sovi brändimainostajalle. Keskustelemme mobiilipelien valtavasta potentiaalista tavoittavuuden näkökulm...2024-06-1426 min
IAB Europe: Programmatic PerspectivesHow Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTagJoin IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain. In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.2024-06-1325 min
IAB Europe: Programmatic PerspectivesWhat is the Programmatic Opportunity for Audio with Triton DigitalJoin IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio. In this episode they delve into Audio in 2024 and the programmatic opportunities. Tune in to find out more.2024-05-2918 min
IAB Europe : Digital Dawn podcastPolicy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with CriteoIn the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.2024-05-0934 min
The IAB UK PodcastDigital Adspend 2023 in focus, with IAB UK’s Elizabeth LaneTo coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspendTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privac...2024-04-2415 min
KonversiO-OptimistitIAB Studio: Retail Median mahdollisuudet ja tulevaisuuden näkymät 2/2IAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa Miran vieraana on retail media työryhmän puheenjohtajat, Sami Hiirsalmi SOK Smart Marketingilta ja Mari Riipinen Dagmarilta.Toisessa osassa tutkimme retail median nykyisiä mahdollisuuksia ja tulevaisuuden näkymiä. Jakso tarjoaa syvällistä tietoa siitä, miten mainostajat, kauppiaat ja toimistot voivat hyödyntää retail mediaa strategisesti. Käymme läpi erilaisia mainoskanavia ja datakyvykkyyksiä, jotka mahdollistavat entistä tarkemman kohdentamisen ja tehokkaammat kampanjat. Kuulemme myös asiantuntijoiden, näkemyksiä retail median tulevaisuudesta ja sen kehityksestä. Jaksossa mukana siis myös ääniklippi IAB Europen pääekonomisti...2024-04-2324 minKonversiO-OptimistitIAB Studio: IAB Finlandin kulissien takana - Haastattelussa Antti Kallio ja Pasi RaassinaTässä jaksossa IAB Finlandin hallituksen puheenjohtaja Antti Kallio ja IAB:n toiminnanjohtaja Pasi Raassina paljastavat henkilökohtaisia digitaalisia suosikkejaan - mistä podcasteista he saavat inspiraationsa, mitkä uutissivustot pitävät heidät ajan tasalla, ja mitä sarjoja, elokuvia tai pelejä he rakastavat rentoutuessaan. Lisäksi he jakavat, mitä musiikkia ja e-kirjoja löytyy heidän spotifyn soittolistoiltaan ja lukulaitteiltaan.Mutta matka ei pääty tähän. Tässä sydämellisessä ja avoimessa keskustelussa me pureudumme myös siihen, mikä tekee IAB:sta niin kriittisen toimijan digitaalisen markkinoinnin ekosysteemissä. Antti ja Pasi avaavat, kuinka IAB Finland toimii digimarkkinan hyvä...2024-03-2240 min
IAB Europe : Digital Dawn podcastPolicy Matters Podcast: Navigating Challenges & Shaping the Future of Digital AdvertisingIn the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and the vital need for collaboration in shaping coherent sustainability policies in the future. Tune in and discover how the industry can ac...2024-03-1239 min
KonversiO-OptimistitIAB Studio: Jäsenet kysyy ja IAB vastaa - Ohjelmallinen ostaminen.HUOMIO! Tässä IAB Studion jaksossa on poikkeuksellisen heikko äänenlaatu. Toiminnanjohtaja Raassina röhkii kuin pieni possu ja jälkituotannossa kaikkea ähinää ei valitettavasti saa poistettua. Onneksi podcastin supervieraat pelastavat asiantuntemuksella kaiken. IAB pahoittelee ja toivottaa kivoja kuunteluhetkiä!IAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa Pasin vieraana on Juuli Pelkonen Adformilta ja Miia Salmi Sanomalta. Jaksossa vastataan IAB jäseniltä tulleisiin kiperiin kysymyksiin, koskien ohjelmallista ostamista. Tule mukaan kuuntelemaan!2024-02-2339 min
IABCastDesafios e oportunidades do Digital Out of HomeNeste episódio do IABCast você ouve sobre tendências e boas práticas do Digital Out Of Home (DOOH). Mídia programática, realidade aumentada e utilização de inteligência artificial estão entre os temas. O segmento de Digital Out Of Home (DOOH) deve movimentar quase US$ 55 bilhões em 2030. Os dados estão no último paper do IAB Brasil sobre o tema, produzido no 1º semestre. O crescimento da mídia programática, a compra de inventário com base em audiências e targets, a utilização de realidade aumentada e realidade virtual, o uso de inteligênci...2023-12-0740 min
IAB TRBölüm 58 - IAB Reklamcılıkta Dijital Dönüşüm Oyun Dünyasının Yükselişi22 Kasım'da Portuma ana sponsorluğunda ve StartGate ev sahipliğinde gerçekleştirilen IAB "Gaming in Advertising" etkinliğinde, dijital reklamcılık sektörü paydaşlarında oyun dünyasından nasıl verim alabileceklerine ilişkin farkındalık yaratılması amaçlandı. Netcom Medya Founding Partner & IAB Yönetim Kurulu Üyesi Zeynep Taptık Bilgen'in moderatörlüğünde gerçekleşen "Reklamcılıkta Dijital Dönüşüm Oyun Dünyasının Yükselişi" panelinin konukları Cüneyt Devrim (CEO, Havas & Yönetim Kurulu Başkan Yardımcısı, IAB), Ozan Emrah Ünal (Founder & CEO, Portuma), Cenk Türkoğlu (Head Of Op...2023-12-0253 min
IABCastCTV: Um mundo em constante evoluçãoNeste episódio do IABCast, você ouve sobre TVs Conectadas e como as marcas estão trabalhando suas ações de marketing nas plataformas. O último report do IAB Brasil sobre vídeo digital, feito a partir do IAB AdTech & Branding desse ano, apontou 3 grandes tendências que se aplicam para os mercados globais: experiência e expectativa do consumidor; modelos de negócios mais flexíveis e a relevância cada vez maior do contexto. Ao mesmo tempo, ainda existe o ressurgimento do streaming gratuito e suportado por anúncios, que adiciona mais oportunidades e complexidades à indústria de m...2023-10-2728 minKonversiO-OptimistitIAB Studio: Digiaudiomarkkina jyrkässä nousukiidossaIAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa Miran vieraana on Elsa Kalervo Bauer Medialta ja Riina Aho Radiomedialta. Jaksossa puhutaan mm. digiaudion markkinaluvuista, juuri julkaistun Näin suomalainen kuuntelee - digiaudiotutkimuksen päälöydöksistä ja digitaalisen audion kokoajan nousevasta vaikuttavuudesta muiden mediamuotojen rinnalla. IAB Finland on nyt toista kertaa estimoinut digitaalisen audiomainonnan markkinaa Suomessa. Ensimmäisen kerran markkinaa arvioitiin viime vuonna, jolloin kokonaismarkkinan arvioksi saatiin 5,6 miljoonaa euroa. Tänä vuonna sama luku oli huikeat 7,1 miljoonaa euroa, eli nousua on tapahtunut jopa 27% verran. Tämä tarkoittaa siis, että digitaalinen audiom...2023-10-0326 min
IABCastComo as marcas podem surfar na onda da Creators Economy?Segundo o estudo '#Publi: O impacto da Creators Economy entre os internautas brasileiros', desenvolvido pelo IAB Brasil, 92% das pessoas já aplicaram dicas de criadores de conteúdos digitais em suas vidas. Como as marcas podem potencializar parcerias com criadores de conteúdo para engajar comunidades? Como ganhar espaço na nova economia da atenção? Para falar sobre o tema, o IABCast conversa com Yuri Mussoli, presidente do Comitê de Creators Economy do IAB Brasil e Head of Creative do TikTok; Bruna Buás, Diretora de Comunicação das marcas Boticário e Quem Disse, Berenice? e com os creators...2023-09-0642 min
The IAB UK PodcastThe Global Picture with IAB Tech LabAs he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initiatives here: https://iabtechlab.com/IAB UK members get complimentary Individual Membership for Tech Lab. T...2023-05-1122 minKonversiO-OptimistitIAB Studio: Mikä ihmeen sometrendi?Tämä IAB studio jakso on tehty IAB Finlandin sosiaalisen median työryhmässä ja jakso käsittelee sosiaalisen median trendejä, kuinka erottaa trendit ilmiöistä ja kuinka oppia tunnistamaan ja pysymään ajantasalla niistä. Vieraana jaksossa ovat Maria Karttunen ja Mikko Wivolin Dagmarilta ja studio isäntänä toimii Sanoman Juho Rajala.2023-02-2416 minKonversiO-OptimistitIAB Studio: Vastuullisuus markkinoinnin työpöydälläIAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa meillä on studiossa Miran kanssa Mirka Rikman Dagmarilta ja hän toimii siellä Senior Media Investment Strategina, Elina Lammintausta Nesteeltä, jossa hän toimii tittelillä Team Leader, Brand Performance Marketing ja kolmantena vieraana Jaakko Rautanen, joka toimii ChannelFactoryn maajohtajana Suomessa.
Tässä jaksossa Mira, Mirka, Elina ja Jaakko keskustelevat markkinoinnin vastuullisuudesta, koska viime aikoina vastuullisuus on noussut myös markkinoinnin keskusteluissa keskeiseen asemaan ja on monilla yrityksillä työpöydällä. Aihe on myös nostettu IAB:lla ensi vuoden agendalle ja IAB Europe on startannut syksy...2022-12-2021 min
KonversiO-OptimistitIAB Studio: Brand Safety - Miten pitää brändi turvassa?IAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa meillä on studiossa Pasin kanssa Maarit Ruuth MTV:ltä, Jaakko Haarala DoubleVerifyltä ja Hanna Vierikko Sanomalta. Tässä jaksossa Pasi, Maarit, Hanna ja Jaakko keskustelevat Brand safetysta eli turvallisesta brändiympäristöstä mainonnassa.
Hanna toimii Sanomalla displayn kehitystehtävissä ja hänellä on vahva tausta ohjelmallisen mainonnan parissa. Mainonnan laatu - työryhmässä Hanna on ollut mukana kohta jo neljä vuotta. Maarit eli Martti toimii kehityspäällikkönä MTV:lla ja päävastuu hänellä on display-, outstream- ja natiivimainonnasta ja sivuprojekteina hän hoitaa mm. consent ja bra...2022-12-0819 min
KonversiO-OptimistitIAB Studio: Videomarkkinoinnin osuus markkinoinnissa kasvaa ennätyksellisen kovaa vauhtiaIAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa meillä on studiossa Miran kanssa Aki Ronkainen Smartclipiltä ja Jussi Lehtonen Henkivakuutusyhtiö Kalevalta. Tässä jaksossa Mira, Aki ja Jussi keskustelevat videomainonnan kasvusta markkinoinnissa. Jaksossa käydään läpi mm. IAB Europen tuoreen Adex raportin tuloksia videomainonnan osalta.2022-10-1819 min
KonversiO-OptimistitIAB Studio: somekanavien salat 1/2 - TikTok, Snapchat ja JodelIAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa meillä on studiossa Pasin vieraana Ira Vihma Improve Medialta, Joona Haatainen Trootilta ja Riina Ahonen Httpoolilta. Tässä jaksossa puhutaan erilaisista sosiaalisen median kanavista, kuten Jodelista, TikTokista ja Snapchatista. Pasi selvitti myös mikä uusi markkinoille pompannut ilmiö, BeReal, oikein on.
Uusia somekanavia tulee markkinoille, kuin sieniä sateella. Kuinka hyvin tunnet uusia ja vanhoja kanavia? Toisessa jodlataan, kolmannessa käytetään erilaisia linssejä ja perinteiset kuvapalvelut ovat videoistumassa hyvää vauhtia. Miten ehkä perinteisesti teinien alustoina pidetyissä TikTokissa ja Snapissa tavoitetaan yleisöä, millainen yleisö on parhaimmillaan ja mite...2022-10-0433 min
IABCastBrand Safety: por que se preocupar com a segurança da marca no ambiente digital?Colocar anúncios em ambientes seguros sempre foi uma das principais preocupações dos anunciantes. Ter um anúncio veiculado em páginas ou contextos nocivos à marca, como conteúdos falsos e de pirataria, assuntos negativos ou polêmicos, podem causar algum tipo de impacto ruim na imagem das empresas. Neste programa, discutimos os conceitos de brand safety e brand suitability, falamos sobre como eles se complementam e mostramos exemplos práticos de como isso acontece.Os convidados desta mesa redonda foram Luciana Burger, professora de Brand Safety e de Ad Quality do IAB Brasil; Lucas Vianna, vice-pres...2022-09-0834 minKonversiO-OptimistitIAB Studio: Ulkomainonnan kirkas tulevaisuusIAB studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa meillä on studiossa Pasin vieraana Jesse Jussila Clear Channelilta, Jenni Heinonen JCDecauxilta ja Outi Pekkala dentsulta. IAB Studiossa keskustellaan ulkomainonnan tulevaisuudesta, mitä on luvassa ja mitä tulisi vielä kehittää.
Kuten muutkin mediaryhmät, myös ulkomainonta on keskellä digitalisoitumista. Entistä näyttävämpien mainospintojen lisäksi digitaalisuus tarkoittaa myös mm. täysin uusia mahdollisuuksia mainonnan kohdentamiseen sekä mainonnan ostoprosessin nopeutumista. Jesse, Outi ja Jenni kuuluvat kaikki IAB:n digitaalisen ulkomainonnan työryhmään, jonka tavoitteena on edistää digitaalisen ulkomainonnan näkyvyyttä ja saavutettavuutta ylläpitämäl...2022-07-0114 minIAB TRBölüm 38 - IAB Audio Webinar: “Ses Ekonosisteminde Kullanım Tercihleri”7 Haziran 2022’de düzenlenen IAB Audio Webinar etkinliğinde, Özgür Mumcu moderatörlüğünde ve Tooplay Sales Director Berkin Dayı, Karnaval Media Group CEO & IAB Yönetim Kurulu Üyesi Burak Can, AdColony - A Digital Turbine Company Partnerships Sales Director Dila Özkan, IAB Eğitim Yürütme Kurulu Üyesi & Omnicourse Co-Founder & CEO İsmail Postalcıoğlu ve Deezer Director of International Brand Partnerships Mazen Abdallah'in katılımlarıyla Ses Ekonosisteminde Kullanım Tercihleri Paneli gerçekleşti.2022-06-071h 07KonversiO-OptimistitIAB Studio: Keksit. Keksit? Keksit!Miten keksien eli evästeiden poistuminen vaikuttaa markkinointiin ja mainontaan? Ovatko mainostajat valmiita kolmannen osapuolen evästeiden poistumiseen. Oletko sinä valmis? IAB Finland järjestää aiheesta säännöllisesti tapahtumia ja herkulliset keksit olivatkin toukokuun seminaarin pääaiheena.
Tällä kertaa IAB Studiossa julkaistaan Dagmarin Katariina Uljas-Ahlin ja Adformin Jakob Bakin hedelmällinen keskustelu evästeiden poistumisen tuomista haasteista mainostajille eli How should advertisers act in post 3P cookie world? Haastattelu käytiin englanniksi ja se nauhoitettiin toukokuun Keksit. Keksit? Keksit! - Seminaarissa Finnkinossa.2022-06-0220 minKonversiO-OptimistitIAB Studio: Internet ilman kohdennettua mainontaa - Maksetaanko datalla vai rahalla?Meillä kävi IAB Studiossa Pasin vieraina Pami Bergman Kantarilta ja Anna Paimela Iconicsilta puhumassa Media-alan tutkimussäätiön ja IAB Finlandin tuoreesta tutkimuksesta: Internet ilman kohdennettua mainontaa, joka julkaistiin alkuvuodesta 2022.
Kävimme IAB studiossa hyvää keskustelua tutkimuksen keskeisimmistä tuloksista, kuuntele jakso ja lataa tutkimusraportti iab.fi!2022-04-1419 minKonversiO-OptimistitIAB Studio: Mikä on TCF ja miksi se on uutisissa?IAB Studiossa puhuttiin tällä kertaa IAB:n Miran ja Pasin sekä Relevant Digitalin Petri Kokkosen kanssa TCF:stä ja erityisesti siitä, miksi TCF on ollut uutisissa alkuvuoden aikana. Kuuntele lyhyt keskustelu, niin tiedät mikä TCF ylipäätänsä on ja missä mennään TCF:n kiemuroiden kanssa.2022-03-2516 min
IAB Europe : Digital Dawn podcastDigital Advertising Trends: What to Expect for 2022To kick things off for 2022, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead. They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our industry. 2022-01-2836 min
The IAB UK PodcastReal people, real tech, real lives: introducing IAB UK's Real Living 2021This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it?The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research hea...2021-11-1840 minIAB TRBölüm 25 - Global Marketing Summit 2021 IAB Oturumu19-22 Ekim tarihleri arasında gerçekleşen Global Marketing Summit 2021'de IAB olarak dijitalin son 10 yılını ve geleceği konuştuk. IAB oturumunun konukları IAB Başkanı Ayşen Akalın, IAB Başkan Yardımcıları Burak Ertaş ve Cüneyt Devrim idi.2021-11-1229 min
IAB Europe : Digital Dawn podcastExploring Creator MarketingIn this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok. They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to Creator Marketing on TikTok that was created in collaboration with IAB Europe. You can download your copy of the guide at tiktokforbusinesseurope.com2021-06-0424 min
IABCastIAB NEXT: Branding e personalizaçãoComo a personalização impacta na construção das marcas? Veja o que rolou no quinto e último dia do IAB Next 2020 - evento que reuniu grandes nomes do mercado para falar sobre Branding e Personalização. Neste episódio, você encontra um resumo da palestra da Orchid Richardson - vice-presidente do Data Center of Excellence do IAB US e do TechLab - e do bate-papo dela com a Malu Lopez, do Facebook, e com a nossa Cris Camargo, CEO. Na sequência, um pouco do que foi discutido no painel dos especialistas, que contou com as participaç...2021-02-1113 min
IABCastIAB NEXT: Vídeo e streamingQuais as novidades e desafios para anunciantes, marcas, agências e veículos quando o assunto é streaming? Veja o que rolou no quarto dia do IAB Next 2020 - evento que reuniu grandes profissionais do mercado para falar sobre Vídeo e Streaming.Neste episódio, você encontra um resumo da palestra do Jeffrey Cole - diretor do Center for The Digital Future | USC Annenberg - e do bate-papo riquíssimo dele com Renata Fernandes, da Globo; e Rafael Palláres, presidente do comitê de vídeo do IAB Brasil. Na sequência, um pouco do que foi discutido no painel d...2021-02-0414 min
IABCastIAB NEXT: Dados e maturidade digitalComo será o futuro da publicidade digital sem cookies? Na busca pelo equilíbrio entre personalização, privacidade e a experiência dos usuários, convidamos um time de peso para debater o assunto. Veja o que rolou no terceiro dia do IAB Next 2020 - evento digital que reuniu grandes profissionais do mercado para falar sobre Dados e Maturidade Digital.Neste episódio, você encontra um resumo da palestra da Townsend Feehan - CEO do IAB Europe - e do bate-papo dela com Sean Downey - VP de Media Platforms do Google - e Cris Camargo, CEO do IAB B...2021-01-2810 min
IABCastIAB NEXT: Transparência e confiabilidadeOs principais desafios da indústria para oferecer transparência e segurança e como a publicidade pode ajudar a combater a desinformação na internet. Confira o que rolou no segundo dia do IAB Next 2020 – evento digital que reuniu grandes profissionais do mercado para falar sobre Transparência e Confiabilidade. Neste episódio, você encontra um resumo da palestra de Mike Zaneis - presidente e CEO da TAG Today e co-fundador do Brand Safety Institute - e também um pouco do que foi discutido no painel com os especialistas sobre Brand Safety, Brand Suitability e Combate à F...2021-01-2111 min
IABCastIAB NEXT: Áudio, Voz e Inteligência ArtificialQual a importância do Voice First para o futuro da publicidade digital e que oportunidades isso traz para as marcas? Confira o que rolou no primeiro dia do IAB Next 2020 - evento digital que reuniu nomes de peso para falar sobre áudio, voz e inteligência artificial a convite do IAB Brasil. Neste episódio, você encontra um resumo da palestra do Pete Erickson, fundador do Voice Summit, e também um pouco do que foi discutido no nosso painel de especialistas - que contou com as participações de Bruno Belardo do Spotify; Rodrigo Tigre da Audio...2021-01-1817 min
IAB.THEREIAB's Sue Hogan and Brad Berens: Buy-Side COVID Impact StudyIAB's Sue Hogan and Brad Berens discuss the buy-side COVID impact study. See acast.com/privacy for privacy and opt-out information.2020-12-1829 minIAB.THEREGameloft's Suellen Aguiar and The Coca-Cola Company's Carla Dart on the Power of Gaming as a Marketing ChannelGameloft's Suellen Aguiar and The Coca-Cola Company's Carla Dart discuss the power of gaming as a marketing channel with IAB and IAB Tech Lab's Zoe Soon. See acast.com/privacy for privacy and opt-out information.2020-11-2522 minIAB.THEREGumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting. See acast.com/privacy for privacy and opt-out information.2020-11-2536 minIAB.THEREIAB's Eric John and Nina Munoz: 2020 IAB Audience Week Preview Show IAB's Eric John and Nina Munoz discuss the 2020 IAB Audience Week preview show with IAB's Brad Berens. See acast.com/privacy for privacy and opt-out information.2020-11-2536 min
IABCastSocial media, native, content & creators: Boletim de comitês IABNa intensidade de conteúdos disponíveis online, como trazer atenção e confiança ao que a marca quer dizer? Isabela Ventura, presidente do comitê de Social media, native, content & creator do IAB Brasil e CEO da Squid, explora dados sobre a proporção e complexidade do consumo e produção de conteúdo no ambiente digital, conta um pouco sobre como o comitê vem abordando os principais pilares desse cenário e o que podemos esperar futuramente com a imersão em comunidades visando conexões mais humanas.See omnystudio.com/listener for privacy information.2020-11-0519 min
IABCastTendências de UX e Mobile: Boletim de comitês IABComo se convergem as tendências de tecnologia e usabilidade com o momento atual de impulsionamento da imersão digital da sociedade? Rafael Magdalena, presidente do comitê de UX/Mobile do IAB Brasil e Co-founder da MUV, fala um pouco sobre esse cenário, de oportunidades únicas e desafios que ainda persistem, e como o comitê vem acompanhando essa evolução de perspectivas tão dinâmicas ao longo dos últimos anos e, especialmente, nos últimos meses. See omnystudio.com/listener for privacy information.2020-10-2940 min
IAB Italia PodcastThe near future of Digital Advertising - Constantine Kamaras, IAB EuropeDurante gli ultimi mesi gli utenti hanno cambiato le loro abitudini digitali, consegnando alla industry dell’advertising online nuovo materiale su cui ragionare. Alle discussioni sul futuro dei cookie e sulla trasparenza si sono aggiunti così nuovi media da valutare e alcune contraddizioni da risolvere. Quale sarà quindi il futuro prossimo della pubblicità digitale? In questo episodio di IAB Podcast lo abbiamo chiesto a Constantine Kamaras, co-founder e chairman emeritus di IAB EuropeSee omnystudio.com/listener for privacy information.2020-10-2317 min
IAB Italia PodcastLa comunicazione e il new normal - Carlo Noseda, IAB ItaliaDa qualche mese siamo immersi in un mondo diverso, fatto di persone con abitudini nuove alla ricerca di esperienze di cui nemmeno loro immaginano la forma. In questo scenario la comunicazione diventa il mezzo per reinventare il futuro e il digitale quello per realizzarne le idee. In questo episodio abbiamo chiesto a Carlo Noseda, Presidente di IAB Italia, di raccontarci la sua visione sulla costruzione del “new normal”See omnystudio.com/listener for privacy information.2020-10-1617 min
IABCastMétricas e amadurecimento do mercado: Boletim de comitês IABInaugurando o formato de boletim, para trazer um extrato das discussões que acontecem nos comitês do IAB Brasil e um termômetro de mercado sobre cada tema, recebemos nesse 10º episódio Leonardo Naressi, presidente do comitê de Métricas da instituição e Co-founder da DP6.Novos formatos e maneiras de investir em mídia digital surgem à medida em que novas plataformas, tecnologias e jornadas de consumo e entretenimento tomam forma e se consolidam. Mas como anda o amadurecimento das empresas atuantes em publicidade digital em sua percepção sobre as métricas de suas frentes em canais e mí...2020-10-0745 minIAB.THERE2020 IAB Podcast Upfront Preview Show with IAB’s Brad Berens, Craig Coleman, Sue Hogan, and Zoe SoonIAB’s Brad Berens discusses what we can expect to see at the 2020 IAB Podcast Upfronts with Craig Coleman and Zoe Soon and breaks down the findings from IAB’s latest pulse survey with Sue Hogan. See acast.com/privacy for privacy and opt-out information.2020-09-2200 min
IAB.RealRecap: 2020 IAB Podcast Upfront Day TwoIt’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of Ad Results Media, which included presentations from acast, American Public Media, Barstool Sports, ESPN, The New York Times, podsights, Pushkin Industries, VIACOMCBS, and Vox Media Podcast Network. See...2020-09-1100 minIAB.RealRecap: 2020 IAB Podcast Upfront Day OneThe 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation highlights, special guests, and more. See acast.com/privacy for privacy and opt-out information.2020-09-0900 minIAB.THERECentro's Shawn Riegsecker: Innovation in a Time of Automation and RecoveryCentro's Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB's and IAB Tech Lab's Angelina Eng. See acast.com/privacy for privacy and opt-out information.2020-08-3100 minIAB.THEREBidSwitch's Barry Adams on Emerging Challenges Around Cookie and IDFA DeprecationBidSwitch’s Barry Adams discusses emerging challenges around cookie and IDFA deprecation with IAB and IAB Tech Lab’s Angelina Eng. See acast.com/privacy for privacy and opt-out information.2020-08-1400 minIAB.THEREIAB and IAB Tech Lab's Dennis Buchheim and Angelina Eng: IAB Tech's Lab Mid-Year Report IAB Tech Lab’s Dennis Buchheim and IAB and IAB Tech Lab’s Angelina Eng share IAB Tech’s Lab Mid-Year Report See acast.com/privacy for privacy and opt-out information.2020-08-1400 minIAB.THEREFlashtalking’s John Nardone on Better and More Measurement StandardsFlashtalking’s John Nardone joins IAB and IAB Tech Lab’s Angelina Eng to discuss what brands need from their advertising and marketing technology platforms as well as the need for VAST 4.0 adoption, cookieless measurement, and the role ad servers play. See acast.com/privacy for privacy and opt-out information.2020-07-3100 minIAB.THEREIAB's Sue Hogan and Orchid Richardson on the IAB State of Data ReportIAB’s Sue Hogan and Orchid Richardson discuss key findings and takeaways from the 2020 IAB State of Data Report. See acast.com/privacy for privacy and opt-out information.2020-07-2200 minIAB.THEREIAB and IAB Tech Labs's Eric John, Amit Shetty, and Angelina Eng on the State of Video MeasurementIAB’s Eric John and Amit Shetty and IAB and IAB Tech Lab’s Angelina Eng on the State of Video Measurement See acast.com/privacy for privacy and opt-out information.2020-07-2100 min
IABCastConstrução de narrativas de conteúdo: Tendências para publishers e marcasO IAB retoma a conversa sobre a atuação de marcas em meio à aceleração no consumo de conteúdo online, agora sob o ponto de vista das principais tendências de construção de narrativas para publishers, marcas, produtores de conteúdo. Falamos sobre seus desafios e oportunidades de atuação e, principalmente, sobre passos dados às pressas por conta da crise, mas que abriram um novo caminho neste momento de grande mudança, onde a única certeza é de que as coisas não voltarão a ser como antes.Quais diretrizes de linguagem e estética realmente fazem sentido para as...2020-07-1737 minIAB.THEREIAB's Chris Bruderle and Zoe Soon: 4th Annual IAB Podcast Ad Revenue ReportIAB’s Chris Bruderle and Zoe Soon on the 4th Annual IAB Podcast Ad Revenue Report2019 Results and Projected 2020 COVID Impact See acast.com/privacy for privacy and opt-out information.2020-07-1500 minIAB.THERECriteo’s Megan Clarken: The Future of Addressable TargetingCriteo’s Megan Clarken discusses the future of addressable targeting with IAB & IAB Tech Lab’s Angelina Eng. See acast.com/privacy for privacy and opt-out information.2020-07-0200 minIAB.THERENewFronts 2020 Debrief Show Powered by Hulu with Lexus's MaryJane Kroll, Omnicom Media Group's Catherine Sullivan, and Essence Global's Adam GerberOn today’s IAB THERE Streaming Edition powered by Hulu, MaryJane Kroll of Lexus, Catherine Sullivan of Omnicom Media Group, Adam Gerber of Essence join IAB’s David Cohen, Eric John, and Nina Munoz to discuss insights and takeaways from the 2020 IAB NewFronts. See acast.com/privacy for privacy and opt-out information.2020-07-0200 min
IABCastFake news, programático e brand safety: O que esses temas têm em comum?Em meio à polêmica, todos se perguntam: de quem é a responsabilidade quando a publicidade aparece em um ambiente que não é safe para a imagem da marca? E por quê isso acontece? Quais os conceitos desses termos e como eles se relacionam de fato?À medida em que novos contextos comportamentais e tecnológicos vão surgindo, é exigido das empresas atuantes em publicidade digital um diálogo mais frequente e analítico. Assim, garantimos que os conceitos em discussão sejam do conhecimento de todos e que estejam na mesma página sobre as melhores práticas vigentes, garantindo uma atuação eficaz...2020-07-0134 minIAB.THEREIAB's Sue Hogan on COVID's Impact on Ad Spend 2020: The Transformation of the Television MarketplaceIAB’s Sue Hogan and Brad Berens discuss findings from the latest buy-side survey pulse, COVID Impact on Ad Spend 2020: The Transformation of the Television Marketplace See acast.com/privacy for privacy and opt-out information.2020-06-2000 minIAB.THEREMatter More Media's Brittney Duncan and Beam Suntory's Tracey Scheppach: IAB THERE Streaming Edition Powered by Hulu: June 15, 2020Matter More Media’s Tracey Scheppach and Beam Suntory’s Brittney Duncan join IAB’s Brad Berens, Eric John, and Nina Munoz on a special IAB THERE Streaming Edition powered by Hulu. See acast.com/privacy for privacy and opt-out information.2020-06-2000 minIAB.THEREMethod Media Intelligence’s Shailin Dhar on Misperceptions of Ad Verification During COVID-19Method Media Intelligence’s Shailin Dhar joins IAB & IAB Tech Lab’s Angelina Eng to discuss misperceptions of ad verification during COVID-19. See acast.com/privacy for privacy and opt-out information.2020-06-1200 minIAB.THEREMagid's Mike Bloxham and Hulu's Asaf Davidov: Streaming Edition Powered by Hulu: June 8, 2020Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid and Asaf Davidov, Vice President, Ad Sales Research of Hulu join IAB’s Eric John on a special edition of IAB THERE powered by Hulu. See acast.com/privacy for privacy and opt-out information.2020-06-1000 minIAB.THEREEargo’s Shiv Singh on How to Navigate with Savviness in a Post-Trust EraShiv Singh, Chief Marketing Officer of Eargo joins IAB’s Brad Berens on IAB THERE. See acast.com/privacy for privacy and opt-out information.2020-06-0600 minIAB.THERETVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & InclusionTVSquared’s Jo Kinsella joins IAB THERE with IAB’s Sheryl Goldstein to discuss shaping a better future through diversity and inclusion. See acast.com/privacy for privacy and opt-out information.2020-06-0500 minIAB.THEREIndex Exchange's Andrew Casale: COVID-19 & the Current & Future Impact on Programmatic Ad BuyingAccording to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? Andrew Casale from Index Exchange joins IAB THERE to discuss the future of programmatic. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREIAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-SideMore than 200 sellers shared insights into the current changes and future predictions of the impact of the COVID-19 pandemic on advertising revenue. IAB’s Sue Hogan walks us through the sell-side perspective on 2020 ad revenue projections, trends they’re spotting in messaging strategies and what’s most challenging for them right now. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREThe View from Xandr: Kirk McDonald on Post-Coronavirus Advanced Advertising & BeyondChief Business Officer and Interim Lead of Xandr and IAB Board of Directors Co-Chair, Kirk McDonald, sits down with IAB CEO Randall Rothenberg on IAB THERE to talk about the evolution of advanced advertising. Kirk will share learning from AT&T’s audience insights that power Xandr and discuss what will happen to the cookie-less web, how publishers and brands will emerge from the coronavirus crisis, and what addressable TV means for traditional television. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREBridges Insight & Center for the Digital Future's Kumar Mehta on Innovation in a CrisisEven though Coronavirus hasn’t even peaked in the U.S., it’s already time to start planning after the virus recedes. On today’s episode of IAB THERE, innovation expert Kumar Mehta of Bridges Insight and the Center for the Digital Future at USC Annenberg joins IAB Editor in Chief Brad Berens to talk about how crisis always spurs innovation, what to do to prepare for what comes after, the isolation economy, and more. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREGroupM’s John Montgomery on Measuring Brand Safety During a CrisisIn this current climate, how do advertisers measure brand safety and what are the financial implications of content blocking? IAB and IAB Tech Lab’s Vice President of Measurement & Attribution, Angelina Eng, and John Montgomery, GroupM, help us understand how the ad tech ecosystem works to protect brands while driving revenue for publishers. They’ll break down the quality metrics, verification methods, and tech solutions used to measure brand safety. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREGroupM's Michael Palmer on Project Rearch: How Did We Get To Where We Are Today?With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing. IAB Tech Lab Senior Vice President of Privacy, Identity & Data, Jordan Mitchell and GroupM’s Global Vice President of Emerging Tech, Michael Palmer, stop by IAB THERE to talk about what the loss of the cookies means, what we’re proposing, what we’re doing now, and how you and your partners can get involved. See acast.com/privacy for privacy and opt-out information.2020-06-0300 minIAB.THEREIAB's Sue Hogan on the Impact of COVID-19 on Digital Ad SpendIAB initiated a series of bi-weekly surveys to get a pulse on how the pandemic has impacted advertising spend, marketing strategies and business operations across our industry. Sue Hogan, IAB’s SVP of Research and Analytics will share the results to help you better pivot, strategize and manage through this time. We’ll hear about the innovations, best practices and alternative measures coming into view that can help us all minimize the risk to our businesses. See acast.com/privacy for privacy and opt-out information.2020-06-0100 minIAB.THEREIAB’s Randall Rothenberg on What’s Going On In Media & Advertising?IAB’s CEO Randall Rothenberg joins Brad Berens, Editor in Chief, IAB, to discuss the digital media and marketing industry’s response to COVID-19 in the inaugural episode of IAB THERE. See acast.com/privacy for privacy and opt-out information.2020-06-0100 min
The IAB UK PodcastIAB UK Connected | Episode 22: Charlotte Langley, Bloom & WildIn this last episode of the IAB UK Connected Podcast series for a few weeks, James catches up with Bloom & Wild's Brand and Comms Director, Charlotte Langley. She shares a simple but super effective way of being sensitive to customers, rescuing tulips and using Slack to try and recreate a little slice of office life. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.2020-05-1325 min
The IAB UK PodcastIAB UK Connected | Episode 21: Sam Field, RYOT Studio x Verizon MediaSam Field, Head of Creative Technology, EMEA at RYOT, the creative arm of Verizon Media is James' guest on this episode of the IAB UK Connected podcast. They chat emerging tech, what lockdown has meant for the future of digital events and Sam explains what 5G is enabling in the real world. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.2020-05-1122 min
The IAB UK PodcastIAB UK Connected | Episode 20: James Davidson, tails.comOn the day the government are expected to lay out a plan for easing lockdown, IAB UK CMO James Chandler talks to the CEO of tails.com, James Davidson, to hear how this DTC dog food company has been impacted by COVID-19. Tails.com are also offering IAB UK Podcast listeners a free month's trial with code 'IAB' at checkout. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy f...2020-05-1021 min
The IAB UK PodcastIAB UK Connected | Episode 19: Louise Richardson, PinterestIn contrast to much social media where people look back on what they've done, Pinterest is a place people go to plan, Louise Richardson, Pinterest's Director of Marketing, tells the IAB's James Chandler. Hear from Louise about why having something to plan for is so important right now, some of her favourite Pinterest boards, and the crucial role Stephen King is playing in her own lockdown. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted o...2020-05-0724 min
The IAB UK PodcastIAB UK Connected | Episode 18: Jon Longhurst, LongTerm DigitalIn the latest episode of the IAB UK Connected podcast, James chats to Jon Longhurst of LongTerm Digital about the latest findings from its most recent quarterly industry report for media owners, publishers and platforms based on insight from agencies. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.2020-05-0522 min
The IAB UK PodcastIAB UK Connected | Episode 17: Lisa Targett, TRIBEAll types of media have had their worlds shifted by COVID-19 and influencers are no exception. IAB UK's CMO James Chandler chats to TRIBE's UK General Manager about how influencers are finding new ways to work with brands and - like everyone - having to get creative with the tools available to them. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.2020-05-0419 min
The IAB UK PodcastIAB UK Connected | Episode 16: Camilla Harrisson, Anomaly LondonOne of IAB UK's newest members, Camilla Harrisson, CEO of Anomaly London, joins James for the latest episode of the IAB UK Connected Podcast. As well as helping their clients pivot and create meaningful campaigns for the current time, Camilla talks about company culture and Anomaly's own project 'Vir-us", an open-source campaign encouraging people to practice social distancing during the coronavirus pandemic. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.c...2020-05-0322 min
The IAB UK PodcastIAB UK Connected | Episode 14: Tom Pepper, LinkedInIn episode 14 of the IAB UK Connected podcast, James chats to Tom Pepper from LinkedIn about how the platform is supporting NHS and key workers, ways in which brands are using LinkedIn to share their lockdown best practices and life as a PE teacher. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.2020-04-3026 min
The IAB UK PodcastIAB UK Connected | Episode 13: Peter FieldA bumper episode with an industry legend: IAB UK's CMO James Chandler speaks to Godfather of Effectiveness Peter Field, co-author of advertising bible 'The Long and The Short Of It'. Listen as James and Peter discuss highlights from his latest paper 'Long, Short or Dark: a guide to advertising best practice in recessions', how the current crisis shapes up against previous economic recessions, the "bounceback", his take on brand building in digital, and Direct to Consumer brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry...2020-04-2941 min
The IAB UK PodcastIAB UK Connected | Episode 12: Steph Douglas, Don't Buy Her FlowersJames is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in this film, part of our Born Online study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry...2020-04-2722 min
The IAB UK PodcastIAB UK Connected | Episode 9: Tom Wallis, GoustoCoronavirus is impacting the way we live, work, shop and - of course - eat. One of the brands offering a crucial service throughout this is Gousto, the direct to consumer recipe box company. In this episode of the IAB UK Connected podcast, James speaks to Gousto's CMO Tom Wallis about the impact of COVID-19 on their supply chain, how its impacting their comms approach and why the nation's favourite PE instructor is the perfect ambassador for their brand.For more information about how we are supporting our members at this time, as well as resources...2020-04-1526 min
The IAB UK PodcastIAB UK Connected | Episode 8: Nick Pestell, FacebookFacebook's Nick Pestell is the latest IAB member to chat to James on the IAB UK Connected podcast. After the COVID-19 outbreak hit companies hard, Facebook were quick to announce their support for small businesses. In this episode, Nick explains how Facebook's mission of giving people the power to build community and bringing the world closer together is the perfect mission for times like these.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected h...2020-04-0719 min
The IAB UK PodcastIAB UK Connected | Episode 4: James Routledge, SanctusWith the world united in isolation and facing an unprecedented period of social distancing, the mental health issues inherent in that speak for themselves. James Routledge co-founded Sanctus to make it easy for employees to talk to a professional about their mental health. At a time when it's critical we keep talking about how we're feeling, James Routledge joins the IAB's James Chandler to discuss the importance of discipline and self-motivation in looking after your mental health, why people will be going through heightened anxiety during this period and why talking about how you're feeling - even if it's...2020-03-3121 min
The IAB UK PodcastIAB UK Connected | Episode 3: Joe Evans, Enders AnalysisAs week two of the nation working from home comes to an end and Prime Minister Boris Johnson tests positive for Coronavirus, the IAB UK Podcast turns to the fountain of all media knowledge, Enders Analysis, for a frank assessment of the impact of COVID-19 on the media industry.In this episode, James speaks to Enders Analysis' Head of Tech, Joseph Evans, about who's up, who's down and why the app store charts are looking a little less than normal.For more information about how we are supporting our members at this time...2020-03-2717 min
The IAB UK PodcastIAB UK Connected | Episode 1: Jon MewAs the digital ad industry navigates the COVID-19 outbreak and establishes a new WFH routine, we’re taking a break from our usual podcast format to bring you shorter, more regular episodes for the next few months. Coming to you from his makeshift recording setup in Berkshire, James Chandler will be getting news, views and advice from across our sector, starting with IAB UK’s CEO Jon Mew. Jon joins James (virtually) to explain how we will be working to support members during this period of social distancing, the vital importance of staying connected and the *speci...2020-03-1906 min
The IAB Australia PodcastData, Privacy and Transparency - with Sonia Carreno of IAB CanadaWe recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data and privacy as it relates to consumers and what the industry can do to improve and relate the value exchange in digital experiences, transparency, the supply chain and the differences and similarities in the Australian and Canadian ad markets and the digital talent pool.See omnystudio.com/listener for privacy information.2019-09-0227 min
The IAB Australia PodcastAuction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon ProjectProgrammatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB’s tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) ab...2019-02-1320 min
The IAB Australia PodcastAd Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech LabHow do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode we talk to Dennis Buchheim, Senior Vice President & GM of IAB Tech Lab, about the current and recent Tech Lab projects that aim to deal with these issues to the benefit of...2018-06-2720 min
The IAB Australia Podcast(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; an...2018-06-2727 min
The IAB Australia Podcast(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of ImpactIn this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.See omnystudio.com/listener for privacy information.2018-05-1723 min
The IAB Australia PodcastGDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in...2018-04-1020 min
The IAB Australia Podcast(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexusHow does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem. See omnystudio.com/listener for privacy information.2018-04-0416 min
The IAB Australia Podcast(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGumThere are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial intelligence and computer vision, and how to unlock brand value across many different data sets.See omnystudio.com/listener for privacy information.2018-03-1217 min
The IAB Australia Podcast(IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, UnileverThe first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation);Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise);Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the import...2018-02-1828 min
The IAB Australia PodcastA Global Network: The IAB Global Summit - Vijay Solanki and Jonas JaanimagiAustralia is one of more than 40 IABs around the world - giving us a truly global network and massive pool of knowledge - and once a year they all come together for the IAB Global Summit. Jonas Jaanimagi discusses the event with CEO Vijay Solanki, and they dive into what was set out on the roadmap from the IAB Tech Lab, and how the IAB is focusing on bringing more trust into the digital value chain.See omnystudio.com/listener for privacy information.2017-12-1113 min
The IAB Australia PodcastAd Ops: ad fraud and ads.txt - Jonas Jaanimagi of IABWhat is being done to tackle ad fraud in a maturing digital industry? Vijay Solanki and IAB Executive Consultant Jonas Jaanimagi discuss the recent IAB Ad Ops Conference that tackled ad fraud and the new IAB ads.txt initiative, and what these things mean for the digital value chain.See omnystudio.com/listener for privacy information.2017-12-0312 min