Shows
#MediaSnackRed Ocean Update: AI Power Plays, Data Breaches & the Agency Final FourThe media agency landscape has entered a true Red Ocean moment — consolidation, chaos, and disruption everywhere you look. The Omnicom–IPG merger is approaching the finish line, Dentsu is dealing with a damaging cyber breach, Publicis is surging ahead thanks to aggressive AI investment, and WPP just bet $400M on Google to catch up. The stakes have never been higher for marketers deciding who to trust with their media, their data, and their future.In this episode of #MediaSnack, Tom and David break down the latest power shifts — from agency M&A to the AI arms race — and expl...
2025-11-0533 min#MediaSnackThe Love Boat Episode: Inside the Breakup and Hookups of Major AgenciesWith Dentsu exploring a sale of its international business and Horizon teaming up with Havas in a new joint venture, the industry faces a pivotal moment. Job cuts, private equity interest, and consolidation are reshaping the second tier of holding companies — raising urgent questions for advertisers about stability, talent, and future-proof operating models.In this episode of #MediaSnack, Tom and David unpack what these moves signal for the future of the agency landscape. They explore why Dentsu’s divestment could open the door to radical new ownership models, what the Horizon–Havas partnership really means, and how advert...
2025-10-0830 min#MediaSnackInside Cindy Rose’s WINNING Vision to Rescue WPPCindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future.In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadership could mean for advertisers, agencies, and the broader media landscape. They explore whether WPP can transform into...
2025-09-1128 min#MediaSnack#MediaSnack WINNERS: Terence “Terry” Kawaja, Founder and CEO of LUMA PartnersIn this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor.They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more t...
2025-08-2031 min#MediaSnackRed Ocean Reality: The Future of Agency Holding CompaniesTom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions.In this special episode of MediaSnack, they dissect the business models of the Big Three (Omnicom, WPP, Publicis), challenge the strategic positioning of smaller players like Stagwell and Havas, and predict whether Accenture might make a bold acquisition play that reshapes the category entire...
2025-08-0630 min#MediaSnackCannes Lions 2025: Appreciation, Agencies, and AIBack from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off.00:00 – Setting the Stage: Why Cannes...
2025-07-0226 min#MediaSnackWhat WPP Got Right—and Wrong: A Look BackIn this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom...
2025-06-0419 min#MediaSnack#MediaSnack MEETS: Mark Ritson - Founder of MiniMBAIn this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss: The state of media and advertising today—and why marketers are getting it wrong The power of consistency and why sticking with what works beats chasing the new Why too much change is killing marketing effectiveness #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=... Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: / id-comms
2025-05-2122 min
Comms Coffee Club PodcastAuthentic Leadership, Building Trust & UK Energy: Comms and Corporate Affairs Insights with Ann-Marie WilkinsonIn this insightful episode of Comms Coffee Club, Max Forsyth, MD & Founder of Comms Search & Selection, interviews Ann-marie Wilkinson, a corporate communications and public affairs professional with 25 years of experience across highly regulated industries including gambling and energy and has advised and worked with FTSE plcs, including Imperial Tobacco, 888 Holdings (now evoke), IGas Energy and Star Energy.Anne-marie shares invaluable perspectives on strategic stakeholder engagement, effective crisis management, and the pivotal role of data and AI in contemporary communications. Max and Ann-marie discuss the recent success of Reform UK, the election of Dame Andrea Jenkyns...
2025-05-1437 min#MediaSnack#MediaSnack Meets: Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey CompanyIn this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap...
2025-04-1614 min#MediaSnackHow to Navigate Media Chaos and Come Out AheadAs the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audi...
2025-04-0224 min#MediaSnack#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad CouncilIn this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of...
2025-03-2608 min#MediaSnackMerger, Digital Pitches and More from Mark RitsonThe biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting th...
2025-03-0543 min
Good Journeys with Ben Veal040 | Rachel Miller on Rachel Miller on Communicating Purpose, Journeying With Neurodiversity and Inspiring OthersRachel Miller is an internationally recognised authority on Internal Communication and the author of new book Internal Communication Strategy. A former journalist with over 20 years’ comms experience, Rachel advises many of the world’s best-known companies through her consulting business, All Things IC.
A Chartered PR Practitioner, Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations, Rachel is a keynote speaker and the host of the Candid Comms podcast host, and in 2020 was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.
Rachel Miller joins Good Journeys with Ben Veal for ep...
2025-01-2856 min
Castle CommsTim aka JuulTeam6ixToday in the castle comms keep we got way to high with Tim and talked about tarkov!
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2025-01-201h 16Comms Coffee Club PodcastFrom 80K to 1B Users: LinkedIn's Former Brand & Comms Leader on Building a Global Platform | Ngaire MoyesIn this episode of the Comms Coffee Club podcast, host Max Forsyth interviews Ngaire Moyes, a communications professional with a rich history in the tech industry, having held senior communications and brand positions at LinkedIn and Microsoft.
They discuss Ngaire's career journey, the evolution of communications in technology, and her role in shaping LinkedIn's brand and communications across EMEA, APAC and LATAM. They also delve into the challenges faced in leading communications for large tech companies, the integration of brand and communications, and the future trends in the industry.
The Comms Coffee Club podcast is...
2025-01-1554 min
Comms Coffee Club PodcastJoanna Parsons: CEO of The Curious Route and The Curious TribeIn this episode of the Comms Coffee Club Podcast, host Max Forsyth interviews Joanna Parsons, CEO of The Curious Route and The Curious Tribe.If you're on LinkedIn and work in internal communications, you almost certainly know Joanna. But for those who don't, Joanna runs a fabulous internal communications consultancy, and her punchy, no-nonsense content is a refreshing tonic to a lot of other bland content out there.Looking for Your Next Communications or IR role, or Looking to Hire Into Your Comms or IR Team in the UK or USA?
2024-12-2350 min
Comms Coffee Club PodcastDaniel Méndez: AKA Mr #CommsJobs on the Evolving Landscape of Internal Communications and the Rise of AIIn this episode of the Comms Coffee Club Podcast, host Max Forsyth interviews Daniel Méndez, aka Mr #CommsJobs, a multilingual internal communications expert in the USA.They cover the journey internal communications has been on in the corporate world, from the pre-internet era to the current age of generative AI. Daniel shares his insights on how communicators can leverage emerging technologies while maintaining a human-centric approach.The discussion also covers the importance of networking, building genuine connections, and what it is like being known as Mr #CommsJobs, the LinkedIn initiative that Daniel h...
2024-10-3140 min
Comms Coffee Club PodcastMax Forsyth: Navigating the Current Communications Job Market AMA SpecialIn this special episode of the Comms Coffee Club Podcast, Max Forsyth, Founder and Managing Director of Comms Search & Selection, answers your questions from a LinkedIn Live AMA session earlier in 2024. The advice is still as relevant now as it was a few months ago. Max shares invaluable advice on navigating today's challenging communications job market, including what recruiters look for, how to stand out in a competitive field, and the different types of recruitment processes you may encounter. Whether you're a job seeker or a hiring manager, this episode provides practical insights and tips that...
2024-10-0447 min
Good Journeys with Ben Veal035 | Nathan Wyburn, Contemporary Pop Culture Artist#artist #popculture #creativity #podcast
Nathan Wyburn is a contemporary pop culture artist who literally uses anything and everything to create mind-blowing works of art. He has made and presented stunning, one-of-a-kind portraits for the entertainment industry's biggest names, been personally commissioned by Mariah Carey, had his work showcased on The Kelly Clarkson Show and in his very own exhibition in Cardiff, and uses his artistic abilities with real purpose and to give back to others.
Nathan Wyburn Art joins Ben Veal on 'Good Journeys' for this purposeful conversation.
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2024-10-0241 min
The Internal Comms PodcastEpisode 106 – School of thought: Inside Matt Tidwell’s comms curriculumIn this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Matt Tidwell to the hot seat. Matt is a consultant, communicator and educator, and has led comms agencies, built brands, advised CEOs and nurtured the next comms greats at the William Allen White School of Journalism and Mass Communications at the University of Kansas. As you can imagine, he has a wealth of fantastic life experience to share.
We begin this episode by unpacking the influence Matt’s mother had on his route into comms. Matt shares the importance of empathy, curiosity and strategic thinking in internal comms an...
2024-09-251h 01
Comms Coffee Club PodcastWendy Serafin: FinTech Comms, Brand, IPOs and Fractional CommunicationsIn this episode of the Commons Coffee Club podcast, host Max Forsyth chats to Wendy Serafin, a fractional communications leader from Chicago who has led and advised on comms, PR and brand for FinTech companies, including TruStage Ventures, FIS and OppFi. We discuss how she got into comms as a career, what it was like taking OppFi public and the groundwork required to do so, leading communications and brand for The Mom Project and her current career as a fractional CCO to start-up and early seed stage ventures.Looking for Your Next Communications...
2024-07-2244 min
Comms Coffee Club PodcastCharlotte Otter: Former Head of Executive Communications at SAP Turned Strategic Communications AdvisorThe exciting Comms Coffee Club podcast on Executive Communications featuring Charlotte Otter, former Head of Executive Communications at SAP and now Strategic Communications Advisor at Otter Advisory is here!Data-led comms with the C-Suite is crucial but it's not enough. Trust building is the additional human element that goes hand in hand with data storytelling and enables you to become an effective executive communications leader and counsel to senior executives in business.In our Comms Coffee Club session, we discussed the role of emotional intelligence and test in character when forming an effective...
2024-07-0542 min
Comms Coffee Club PodcastAnna Garcia: Director of Communications at WinGD on Breaking Boundaries and the Future of Sustainable Shipping CommunicationsIn this podcast episode, Max Forsyth interviews Anna Garcia, Communications Director at WinGD, a Swiss marine engine design firm. Anna discusses her career path and current role, emphasising the importance of sustainability and gender diversity in the shipping industry. She highlights the need for balanced, fact-driven communications on shipping sustainability and sustainable fuels. Anna also addresses the male-dominated nature of the industry and advocates for more women in decision-making roles. The conversation covers the challenges of communicating complex engineering concepts, the significance of storytelling, and the future trends in communications, emphasising collaboration, transparency, and effective leadership....
2024-06-2640 min
Comms Coffee Club PodcastSarah Kemp: Breaking the Mould and Revolutionising Communications Strategies for Business SuccessIn this podcast episode, Sarah Kemp from fintech startup Moove and host Max Forsyth discuss the evolving role of communications in business. They explore the importance of storytelling, relationship-building, and the strategic role of comms in corporate settings. Sarah reflects on her career, emphasising data-driven narratives and the need for diverse thinking in hiring. They delve into the challenges of remote work, the significance of internal communications, and the potential influence of AI on the industry. Additionally, Sarah highlights the difficulty in demonstrating ROI to executives and the search for advanced analytics tools.Looking for Your...
2024-05-0842 min
Comms Coffee Club PodcastAgatha Fox: Former Director of Change & Transformation at EY on Embracing Change and Aligning Transformation with Purpose and ValuesIn this Comms Coffee Club podcast episode, host Max Forsyth interviews Agatha Fox, former Director of People Advisory Services at EY. They delve into Agatha's career path and her experience leading people-focused communications for complex change and transformation programmes for FTSE 100, Fortune 500 and leading global financial and professional services firms. From the intricacies of change management, Agatha underscores the significance of communications and storytelling in making transformations relatable, and she outlines her framework for successful change: inform, involve, ignite, and invite. The discussion also covers the importance of adapting to generational differences and aligning with organisational values, especially regarding...
2024-04-0841 min
The Comms Careers Podcast#17 Mike Klein on changing the perception of Internal CommsIn this episode, Mike Klein, the founder of WeLeadComms, shares his career journey and insights into the world of internal communications. He discusses the creation of WeLeadComms and the recognition it provides to communication professionals. Mike emphasizes the importance of investing in professional development and taking ownership of one's own growth. He also highlights the challenges and opportunities presented by remote work and the need for internal communicators to adapt and drive connection and integration within organizations. Mike encourages communication professionals to build diverse networks and seek sponsorship from leaders who can support their work. He concludes by emphasizing...
2024-03-2038 min
Comms Coffee Club PodcastCharles Clarke: Ex Head of Communications & Client Engagement at BNP Paribas AM and HSBC AM on Effective Comms Strategies for Sustainable Finance & FundsIn this episode of the Comms Coffee Club podcast, Charles Clarke, a financial services and asset management communications expert who has led corporate communications teams at HSBC Asset Management and BNP Paribas Asset Management, shares his insights on sustainable finance and the importance of effective communications for funds and the broader investment and asset management industry.Host Max Forsyth and Charles discuss the challenges of conveying sustainable objectives amidst a noisy backdrop, the significance of governance in ESG, and the need for transparency in client communications. For example, how many retail investors understand the difference between...
2024-03-1245 minThe Comms Careers Podcast#15 Imposter Syndrome & loneliness as a leader with Fritz QuinnThis episode brings you another humble and honest account of being a senior leader in the world of Communications. Today we're joined by, Fritz Quinn, the Vice President Head of International Corporate Affairs and Communications at American Express for a fascinating insight into the world of Comms from the top.
The conversation includes:
- insights and advice from the top of Communications
- challenges and rewards of senior leadership
- why successful leadership is all about perspective
- whether having specific career goals are a wise move
...
2024-03-0641 minThe Comms Careers Podcast#14 Do you really need to be educated? Comms career perspectives with Kevin RuckIn this episode of The Comms Careers Podcast we had the pleasure of chatting with Kevin Ruck, an esteemed internal communication researcher, author, lecturer, and academic. As he's about to launch his latest book, 'Leading the Listening Organisation: Creating Organisations that Flourish', Kevin reflects on his career journey and shares his personal insights into the field of internal communication.
We chatted about:
- Transitioning from customer service to PR to internal communication and the importance of education throughout.
- Writing books (obviously!)
- The core new skills that...
2024-02-2833 min
Comms Coffee Club PodcastNatasha Moore: How Asset Management CEOs & Fund Managers Can Enhance Their Communications & PR Skills for SuccessIn this Comms Coffee Club podcast episode, host Max Forsyth chats with asset management communications & PR expert Natasha Moore, now Senior Comms Manager at British Patient Capital and formerly of Morningstar, Candrian, LaSalle Investment Management and Janus Henderson Investors. Natasha shares her journey from political communications to asset management communications, offering insights into the importance of CEOs' communications skills, the impact of geopolitical risks, and the art of building trust with fund managers. With a background in the Conservative Party press office, she discusses the challenges of the 24-hour news cycle and the need for clear...
2024-02-2244 minThe Comms Careers Podcast#13 Daring to fail & the power of saying 'No': Insights from Marc Wright, Founder of Simply CommunicateWith an illustrious career and incredible story of how he's built 'simply' to become the trusted and expert voice for thousands of communicators, we have a superb conversation with Marc Wright today on The Comms Careers Podcast.
We chatted about:
- How moonlighting might open career doors you never expected
- Marc's career journey from film production, consultancy and digital technology to building communities for internal communication.
- How simplycommunicate was born
- Perseverance, consistency and community in relation to finding success.
- The...
2024-02-2142 min
Comms Coffee Club PodcastStephanie Roberts: How Global Communications Strategies Can Bridge the Gap Between Western and Eastern CulturesIn this podcast episode, Max Forsyth interviews Stephanie Roberts about her extensive experience in global corporate communications, focusing on her work with Hitachi in the US and Japan. They discuss the nuances of global communication strategies and the cultural differences between Eastern and Western approaches to corporate comms. Stephanie emphasises the success of CSR initiatives worldwide. She shares insights on adapting to Japanese work culture, the effectiveness of campaigns during the COVID-19 pandemic, and the importance of knowing your different target audiences and tailoring your communications channels.Looking for Your Next Communications or IR role, or...
2024-02-1544 minThe Comms Careers Podcast#12 Paul Osgood on core skills and secret weapons to advance your credibility and careerIn another cracker of an episode, we chat with Paul Osgood on The Comms Careers Podcast today.
Paul is Global Head of Internal Communications at Clifford Chance and shares highlights from his extensive career in corporate communications, including his role as a speechwriter for the Chairman and Chief Executive at NatWest Group, setting up an internal communications practice at Brunswick Group, and leading internal communications during a digital transformation at Philips.
Words of wisdom from Paul include:
- Why authenticity and vulnerability are so important in communications, especially during challenging...
2024-02-1436 min
Comms Coffee Club PodcastBecca Chambers: Chief Communications Officer at ControlUp on the Importance of Brand & Comms in B2B Tech & SaaSIn this episode of the Comms Coffee Club podcast, Becca Chambers, Chief Communications Officer at ControlUp and ex-Alludo, Ivanti, MobileIron, Idaptive, Centrify, and McAfee, shares her journey through B2B tech and SaaS communications. She emphasizes the importance of understanding industry dynamics and creating unique brand positioning in a highly competitive tech and SaaS market using corporate communications.She discusses the skills needed for successful corporate communications, such as simplifying complex ideas, being adaptable and having the ability to think outside the box to create effective PR, media and internal communications campaigns,Becca...
2024-02-0751 minThe Comms Careers Podcast#11 Aniisu Verghese on how to take your comms career to the next levelThis episode of The Comms Careers Podcast features the remarkable Dr. Aniisu K Verghese, a comms and change leader, author, and speaker.
We heard about his incredible career as he shared his insights and experiences in the field of internal communications.
We chatted about:
- The importance of following your passion and staying true to yourself in your career to feel fulfilled.
- The need for inclusivity in internal communications and Aniisu's advice on practical steps to activate employee voice.
- The need for changing how we view employees...
2024-02-0731 min
The Internal Comms PodcastMoment 35 – The four Cs of content: How internal communicators can create comms that landLooking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’.
Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently.
Compelling. We must demonstrate the benefit to the audience in every piece of comms.
Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing!
Concise. Use your creativ...
2024-01-3108 minThe Comms Careers Podcast#10 Dan Fitzpatrick & Tala Booker on finding balance and fulfilment when life and work gets busyIn this episode of The Comms Careers Podcast we welcome Tala Booker and Daniel Fitzpatrick, co-founders of Via, to share their career journey from the corporate world to entrepreneurship.
We talked about:
- The importance of taking risks, being fearless, and having a hunger for learning when pursuing your career goals.
- The challenges of balancing work and personal life and our tips for finding fulfillment in both areas.
- How to accelerate your career in communications
- Finding your purpose and motivation to drive your...
2024-01-3154 minThe Comms Careers Podcast#9 Jo and Lisa on how best to navigate your career in 2024It seemed timely to take a moment to reflect on Season 1 of The Comms Careers Podcast and the valuable lessons we learned from our guests last year.
And because it's the start of 2024, we put our predictive hats on, sharing our views on the key job and career elements we think will be relevant in the year ahead.
To give you a flavour we chat about:
- the benefits of stepping outside your comfort zone and embracing the unknown
- embracing neurodiversity in the workplace
2024-01-2526 minCastle CommsMrBubblyTTVToday in the Castle Comms Keep MrBubblyTTV teaches us the importance of drip
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2023-12-281h 27
Comms Coffee Club PodcastMax Forsyth: 2023 Christmas Wrap - Max's Thoughts on Fortune 500 CCOs, Long Recruiting Times, X, IBM Red Hat, Blackstone and 2024 WishesIt's Comms Coffee Club Podcast 2023 Christmas Wrap-Up. We discuss the surprising number of Fortune 500 Chief Communications Officers and how it compares to the FTSE 100, why companies should put a board-level communication professional in post in 2024, why communications recruiting processes are taking so long and driving hiring managers and candidates mad, crisis communications on X Streams, IBM and Red Hat, Blackstone's Christmas video and plans and wishes for 2024.Looking for Your Next Communications or IR role, or Looking to Hire Into Your Comms or IR Team in the UK or USA?Learn about opportunities...
2023-12-1929 minThe Comms Careers Podcast#8 Kate Humphris on having career adventures NOW not tomorrowThis week's episode of The Comms Careers Podcast has Lisa and Jo talking to seasoned Comms Pro, Kate Humphris about her adventurous approach to finding a fulfilling career.
In this very down-to-earth and inspiring conversation with Kate, who is currently a Global Communications and Engagement Leader at EY in London, explores topics such as:
- Seeing your career as an adventure
- Cultural differences and embracing curiosity to be a success
- Building your networks in the right way to enhance your career - why other people are the key to...
2023-12-0633 min
Comms Coffee Club PodcastHerdwick Communications: Decoding PR & Corporate Communication Strategies in the Middle East & COP 28A special episode of the Comms Coffee Club podcast as we revisit a LinkedIn Live webinar we hosted with Herdwick Communications last month on how brands and corporations can and should communicate and PR effectively in the Middle East.With COP 28 currently in Dubai and the increasing strength and power of financial powerhouses and sovereign wealth funds in the region and within global companies, it is now more critical than ever for brands and corporates to get up to speed with their public relations and communications in the region.Looking for Your Next...
2023-11-3058 minThe Comms Careers Podcast#7 Karen Khaw on taking digital transformation seriously as a Comms proThis week's guest on The Comms Careers Podcast, Karen Khaw, is an ex-banker, author, disruptor and entrepreneur - not your usual descriptors of a Comms Pro, so be prepared for a fascinating conversation and cutting-edge perspectives of the future world of Communications!
We talk about topics such as
- Stepping out of your comfort zone, taking risks and finding your career highs as a consequence
- Bringing experienced and newbie, junior communicators together to support NGOs and their charitable missions to upskill, network, enhance careers and make a difference
- The...
2023-11-2941 min
Comms Coffee Club PodcastLouise Thompson: Corporate Communications Leadership Coach on Leadership Styles on & How to Be a Better LeaderHave you ever wondered what it takes to lead with confidence and credibility in corporate communications? Louise Thompson, Founder of Louise Thompson Leadership Coaching, takes us through her exciting career transition from PR agencies and AOL to the San Francisco tech start-up scene and the NHS to today, where Louise's passion for coaching and leadership development takes centre stage as she fearlessly tackles the everyday struggles that many communications leaders face today.From micromanagement to a lack of trust in teams, leaders are often plagued by challenges that can obstruct their path to...
2023-11-2448 minThe Comms Careers Podcast#6 Phil Askham on advancing your career by being rebellious, diligent and gaining an MBAIn todays episode of The Comms Careers Podcast we are joined by Phil Askham. Having led the UK Secretary of State’s Private Office at just 26, Phil has now amassed over 20 years’ experience as a senior employee communicator and organisational change consultant, helping large organisations become more purposeful, productive and fulfilling workplaces. As a former Global Head of Employee Communications at HSBC, Phil played a major part in strengthening the firm’s risk culture. He also helped propel O2 to become the UK’s number-one mobile provider by transforming its employee experience.
Listen in to discover
How Phil...
2023-11-2233 minThe Comms Careers Podcast#5 Sue Palfrey on being an introvert, feeling lonely in IC and not fitting inIn today's episode of The Comms Careers Podcast we talk to award-winning Head of Internal Communication, Sue Palfrey. Our fascinating conversation delves into:
- being an introvert and using this to your advantage to connect with your audience
- discussing hybrid working and what IC can do to build the employee experience
- knowing whether you're in the right job or company and trusting your gut instincts over 'logic'
- Being in tune with your organisation and what this superpower surprisingly looks like
- Managing internal comms in toxic...
2023-11-1533 minThe Comms Careers Podcast#4 Lee Smith on finding your purpose through employee experience and rum!Today's episode of The Comms Careers Podcast shares a fascinating insight into how the seismic shifts in the world of work are making employee experience the focus of progressive organisations.
We chat with Lee Smith, Co-founder of The E X Space and Founder of award winning Lost Years Rum, about:
- what employee experience is and why there's a need for structure, robust research-backed learning and professionalism in this fast-evolving new space
- bringing employees along on the change journey as communication practitioners
- how incredible ideas and purpose-driven career moves...
2023-11-1337 min
Comms Coffee Club PodcastJames Banks: Former British Army Officer to War Correspondent & Corporate Communications Leader Shares His StoryJames Banks tells the Comms Coffee Club Podcast about his journey from serving as a British Army Officer in Iraq and Afghanistan to being a journalist and war correspondent to his current career leading corporate communications and media relations for infrastructure and manufacturing giants AECOM and Rolls Royce.We discuss loads, from some of his favourite media and PR campaigns at AECOM to media training and advising CEOs on media engagement, life as a broadcast breaking news journalist, and his career in the British Army, including the time he had to ensure an ITV journalist's safety...
2023-11-0956 min
Comms Coffee Club PodcastNatasha Plowman: Former Head of Comms & Corporate Affairs at HSBC, Diageo and Coca-Cola on Effective Sustainability, ESG and CommunicationsJoin the Comms Coffee Club podcast as we sit down with Natasha Plowman, an ESG and sustainability-focused corporate communications expert who has led teams and corporate affairs for global blue-chips, including HSBC, Diageo and Coca-Cola.Natasha's journey from activist to corporate affairs professional brings unique and insightful perspectives to critical conversations about Australian and UK politics, responsible FMCG communications, and how financial services can contribute towards a more sustainable future.Tune in as we discuss her experiences advocating for charities, collaborating with responsible brands, and dissecting complex political systems.Looking...
2023-11-021h 03The Comms Careers Podcast#3 Jennifer Sproul on career skills, mistakes & personal ownershipToday's episode of The Comms Careers Podcast is a personal and very insightful conversation with Jennifer Sproul, CEO of the Institute of Internal Communication.
With an incredible understanding of the world of communication, Jen's perspectives are golden nuggets. We talked with her about:
- The unusual, yet highly valuable, building blocks of Jen's career to becoming CEO
- The key ingredients she recommends to enhance your career path
- How not to be an expert, yet be really confident in what you do
- Why a...
2023-11-0136 minThe Comms Careers Podcast#2 Patrick Humphris - Navigating the future world of CommsIn today's epsiode of The Comms Careers Podcast we talk to a highly respected Communication leader, Patrick Humphris, who currently Heads up Corporate Affairs for CVC Capital Partners.
We chat about
- the future world of Comms and how to navigate it successfully
- what we can learn from international career moves
- the power of learning
- how to create the perfect blend of assertiveness and humility
- accelerating relations between Comms, HR and IT for everyone's benefit, and
- how...
2023-10-2534 min
Comms Coffee Club PodcastMichael Osborne: Legal PR Expert on Driving Growth at Magic Circle Law FirmsJoin the Comms Coffee Club Podcast and the brilliant Michael Osborne, Head of PR & Comms at Maples Group and formerly of Ashurst and Clifford Chance, as we explore legal PR and corporate communications and how to work effectively with lawyers and Partners at global and magic circle law firms. We cover everything from his start on the student newspaper at Durham University, working agency-side with Fishburn Hedges, and then his in-house role as Head of PR at Clifford Chance. Listen as Michael offers invaluable insights on crafting successful PR campaigns, leveraging technology and AI in communications...
2023-10-2352 minThe Comms Careers Podcast#1 Meet your Cohosts, Jo & LisaIf we want others to openly talk about and share insights from their Comms careers on the podcast, we felt it only right to start by sharing our own. Listen in as a fly-on-the-wall to the two of us reflecting back on the key moments in our careers, with humour, insight and advice thrown in for good measure.
We hope you enjoy the very first episode of The Comms Careers Podcast.
Why we launched the podcast:
After a chance LinkedIn comment back in 2022 connected us, we began collaborating when we discovered our businesses, values and passions are...
2023-10-1836 min
Comms Coffee Club PodcastMadeleine Little: Global Communications Insights and Strategic Positioning at JLL, Aon and Dun & BradstreetJoin us on the Comms Coffee Club Podcast this week as we sit down with the incredible Madeleine Little. Madeleine's career in PR and corporate communications began after reading a small job advert in the back of the Financial Times one evening and has since led her to work with leading CEOs, shape the future of communications, and support business growth strategies at leading brands across commercial real estate, risk management & insurance, and data & insights industries, including JLL, Aon and Dun & Bradstreet. We start with unexpected entry into the communications and PR at Citigate Dewe Rogerson...
2023-10-0657 minThe Comms Careers PodcastWelcome To The Comms Careers Podcast with Jo & LisaWelcome To The Comms Careers Podcast with Jo & Lisa
The Comms Careers Podcast aims to showcase a series of down-to-earth, honest and inspiring career journeys told by Comms professionals themselves. From the highs, lows and plateaus, with both hindsight and foresight, we explore what it takes to navigate the Comms world today and thrive.
Born out of a shared passion for enabling others to thrive in the Comms world, Lisa Macmillan and Jo Hall wanted to create a platform where inspiring Comms professionals could share their career journeys, life...
2023-10-0600 min
The Internal Comms PodcastEpisode 87 – Tracing the legacy of internal commsIt’s often said we must understand the past to build the future, and that sentiment sits at the very heart of this episode.
This week on The Internal Comms Podcast we welcome professors Michael Heller and Joe Chick, of Brunel University. Michael and Joe were recently awarded a considerable grant from the UK government to write an institutional history of the internal comms function in the UK – and they join host Katie Macaulay to discuss IC’s humble beginnings and its evolution over time.
Internal communications is nothing new, of course. As you'll hear, it has a rich and vibran...
2023-09-2750 min
Comms Coffee Club PodcastMax Forsyth: I got Interviewed by an AI Person on Why I Set Up Comms Search & Selection and What's Next.Join the Comms Coffee Club podcast and this week's special guest host, AI-generated Isabella, as we chat with Max Forsyth, founder and managing director of Comms Search & Selection and host of the Comms Coffee Club podcast. Max takes us through his fascinating journey from sports journalism to setting up his in-house communications recruitment firm and his vision for the podcast. Listen as he discusses the best campaigns he's worked on and gives us an exclusive peek into the Coms Coffee Club Patreon channel, which offers early access to events and exclusive insights. Our conversation also covers c...
2023-09-2640 min
Comms Coffee Club PodcastWesley Eberle: Former Chief Communications Officer at Natixis Investment Management on Building Trust & the Importance of StorytellingThe Comms Coffee Club podcast was thrilled to have the chance to sit down with the exceptionally insightful Wesley Eberle, former Chief Comms Officer at Natixis Investment Managers. Wesley shares his journey from the Midwest of the United States to London, which provides a fascinating backdrop to our conversation about leading global communications, corporate culture, and the role of sincerity in leadership at an asset management firm that grew rapidly from a Top 100 to a Top 10 firm.We discuss the art of balancing global business and diplomacy, the importance of a clear vision for a company's...
2023-09-1444 min
Comms Coffee Club PodcastKate Howell: Exploring the Power of Communications in Government and Crisis Management During the Borough Market Terror Attack in LondonEver wonder how one manoeuvres through the complex world of Government communications? Join the Comms Coffee Club Podcast and our guest for this episode, Kate Howell, who takes us on a captivating journey, shedding light on the intricate workings of the UK Government's communications department in the Blair years. From her initial steps at Oxford University to her ascent into working with the top ranks of Government, Kate offers a unique perspective on the importance of strategic communications in the decision-making process. She gives us a peek into the Deputy Prime Minister's office.Kate also chronicles...
2023-09-0641 min
The Internal Comms PodcastComing soon: Season 10 of The Internal Comms PodcastOur summer break is drawing to a close, Katie has dusted off her mic and we’re ready to launch Season 10 of The Internal Comms Podcast!
This season, we’ll be welcoming more of the bright lights in the communications industry to the hot seat. Packed with insights from some of the most influential comms leaders from all corners of the globe, this season is a must-listen for anyone honing their internal comms craft.
We can’t wait to share these episodes with you. Stay tuned!
2023-09-0603 min
Comms Coffee Club PodcastAlayna Francis: On PR and Corporate Communications in the USA vs the UK Across Insurance, Professional & Financial ServicesJoin the Comms Coffee Club from Comms Search & Selection for an enlightening conversation with Alayna Francis, current Global Head of Corporate Communications at Fitch Group and formerly of IG, Mercer, PwC and Swiss Re. Alayna shares her journey, which led her from an avid reader and press enthusiast to one of the world's leading PR voices in financial services. She tells us about her favourite experiences, from the thrill of meeting President Clinton to the challenges of manoeuvring the subtle differences in PR and communications between the US and the UK.Alayna also...
2023-08-301h 07
Good Journeys with Ben Veal019 | TrueStart Coffee's Helena HillsHooked on coffee? You're not alone. Yet you may be shocked by just how much caffeine can be found in your daily cuppa. Independent Bristol business TrueStart Coffee is on a mission: to re-define caffeine in coffee with tasty brews that are better for people and the planet.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Helena Hills is the CEO and co-founder of TrueStart - a carbon negative, B Corp certified, family-run company that makes delicious, healthy and energising coffee.
Alongside her husband Simon, Hele...
2023-07-121h 18
Good Journeys with Ben Veal018 | Stevie RichardsThis very special episode of the 'Good Journeys with Second Mountain' podcast is dedicated to the memory of Andrew Veal, father of show host Ben Veal, who passed away suddenly aged 72, shortly after this conversation was recorded.
Stevie Richards' personal journey and incredible road to recovery is the very definition of an inspiring story: a tale of unexpected setback, personal resilience, faith and family.
Michael 'Stevie Richards' Manna is a 30-year veteran of professional wrestling who has competed for the world’s biggest companies including WWE, WCW, Ring of Honour and for ic...
2023-06-221h 30
The Cor Of The MatterS2 E3: Crisis Comms 101In the world of crisis management, every second counts. In this episode of The Cor of the Matter, we dive into the crucial elements of effective crisis communication. From exploring the importance of having a well-prepared plan in place to discussing the dos and don’ts of navigating a PR disaster, we leave no stone unturned.Hosted by Cor Comms Managing Director, Adrian Smith, along with Executive Chairman, Nick Turner, and Senior Digital Marketing Specialist, Pauline Leger.
2023-05-2529 min
Good Journeys with Ben Veal017 | Matt CardonaWhy was Matt Cardona 'released' by World Wrestling Entertainment (WWE) in 2020? What was his reaction to the news? How has he approached creatively reinventing himself in the face of losing his job, and become one of independent wrestling's biggest stars?
Independent professional wrestler Matt Cardona (formerly Zack Ryder in WWE) joins the #GoodJourneysPod with Second Mountain's Ben Veal to discuss resilience, self-belief and overcoming adversity, and to reflect back on highlights from his illustrious career.
Globally recognised for his work in World Wrestling Entertainment, the NWA, Impact Wrestling, and for promotions across the United States and beyond, Matt debuted...
2023-05-1846 min
Good Journeys with Ben Veal016 | Ryan HartleyHeart-centred coach, consultant, community builder and podcast host Ryan Hartley joins the #GoodJourneysPod with Second Mountain's Ben Veal to share his journey and aspirations for eveyone he meets to become better versions of themselves than they were yesterday.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Ryan set up his company, Always Better than Yesterday, back in 2017 - and since that time, has helped thousands of people worldwide to leave a heart print and connect to a brighter future.
As Chief Heart Officer and worldwide community leader of Always Be...
2023-05-051h 01
The Internal Comms PodcastEpisode 79 – Lifting the lid on comms consultancyEver considered what it takes to become an effective communications consultant? Then this week’s episode of The Internal Comms Podcast is for you. Host Katie Macaulay welcomes Simon Monger to the hot seat to discuss internal comms, change, engagement, authenticity and the power of being just that little bit disruptive.
Simon has a breadth of experience in internal comms, with stints at E.ON, Transport for London, Deloitte and IKEA on his CV. Today, he’s an impactful change and engagement consultant and it’s thanks to his varied background that he’s so comfortable slipping into organisations – and shaking th...
2023-04-191h 12
Good Journeys with Ben Veal015 | Rachel BrightBest-selling children's author, illustrator and creative entrepreneur Rachel Bright joins the #GoodJourneysPod with Second Mountain's Ben Veal to share her incredibly inspiring writing journey and optimistic outlook on life!
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Rachel's beloved books - including 'The Lion Inside' collection and the 'DinoFeelings' series - have now sold over 5 million copies worldwide and been translated into an incredible 46 languages.
Rachel’s best-selling and self-illustrated 'Love Monster' collection is now also a major animated series on CBeebies in the UK, HBO Max in the US...
2023-04-091h 09
The Internal Comms PodcastEpisode 78 – Comms with courageThis week on The Internal Comms Podcast, host Katie Macaulay welcomes Audacity’s Jason Anthoine. Jason has spent three decades working in internal communication, employee experience and culture change, and has a refreshing take on the profession.
Jason says on his company website: “I do one thing: I help companies inform, involve and inspire their employees.” It’s what every internal comms practitioner is seeking to do successfully, and Jason certainly has the creds to back it up.
This conversation gets to the heart of what it really takes to be an effective communicator. “I’m not in the comms business, I’...
2023-04-051h 12
Good Journeys with Ben Veal014 | Kris HallWhat is The Burnt Chef Project? What led to its need to be founded? Why is the hospitality industry such a breeding ground for mental health struggles? What is being done to safeguard the mental wellbeing of individuals working in restaurants, cafes, hotels and coffee shops worldwide?
Mental health campaigner Kris Hall joins the #GoodJourneysPod with Second Mountain's Ben Veal to share his inspiring story.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Kris founded The Burnt Chef Project in 2019 - now a globally-recognised, not-for-profit social enterprise that raises awareness and provides...
2023-03-241h 01
Good Journeys with Ben Veal013 | Pete WharmbyWhat does it mean to be autistic in today's world? How can the neurodivergent community be better supported? Is our society not currently geared to meet the needs of people with autism?
Actually autistic writer, speaker and autism advocate Pete Wharmby joins the #GoodJourneysPod with Second Mountain's Ben Veal to share his inspiring story and hopes for a more inclusive future.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Trained as an English teacher, Pete was diagnosed as autistic as an adult and is now focused on increasing aware...
2023-03-081h 03
Good Journeys with Ben Veal012 | Joel NelsonJoel is an award-winning arthritis and psoriasis patient leader, content creator and lived experience consultant. He’s also the founder of The Pain Company, a purpose-driven ethical clothing brand that exists to raise awareness of chronic pain and illness, and give a voice to the millions of people around the world that live with daily pain.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
On a mission to improve support and advocate for those living with arthritis and autoimmune disease, Joel is an International Ambassador for psoriasis, a member of the H...
2023-02-2357 min
Good Journeys with Ben Veal011 | Sarah PerrettHow do we define happiness? What does it mean to be happy in the modern world? What can our emotions tell us about ourselves?
Sarah Perrett, founder of the Happiness Gap, joins the #GoodJourneysPod to share her insight and inspiring personal journey.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
As an intuitive happiness coach and Certified Emotion Code practitioner, Sarah is an energy worker who helps people to let go of all the emotional baggage they've been carrying around, Sarah uses The Emotion Code to clear self-limiting belief...
2023-02-0755 min
Good Journeys with Ben Veal009 | Sarah TownsendIs freelance life all that it's cracked up to be? What are the essential skills needed to survive and thrive as a freelancer? What does it mean to be "successful" as a solo operator?
Author, speaker and bestselling author Sarah Townsend is our special guest for the first #GoodJourneysPod of 2023.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Sarah is the author of The Little Book of Confusables and Survival Skills for Freelancers, the latter of which has already helped thousands of freelancers worldwide to grow in confidence and...
2023-01-1654 min
Good Journeys with Ben Veal008 | Steven BellWho were The British Bulldogs? What was the magic ingredient that transformed this pair of working-class young lads from a small Northern mining community - Tom Billington and Davey Boy Smith - into globally-recognised sporting superstars? How should they be remembered?
Second Mountain Comms' Ben Veal is joined on episode eight of the #GoodJourneysPod by Steven Bell, author of Dynamite & Davey: The Explosive Lives of The British Bulldogs.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Steven specialises in drawing out some of the fascinating untold stories from the...
2022-12-091h 13
Good Journeys with Ben Veal007 | Sarah Waddington CBEWhy is creative industry growth disproportionately benefiting the privileged? Are working class people behind held back from progressing within the PR industry? What are the barriers that are preventing the communications industry from becoming more diverse and inclusive?
Our guest for episode seven of the #GoodJourneysPod is Sarah Waddington CBE - social mobility activist, chartered PR practitioner and highly experienced management consultant.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
With over 20 years' experience in helping organisations to articulate their purpose, create value and deliver social impact, Sarah rea...
2022-11-2851 min
The Internal Comms PodcastEpisode 71 – Effective comms starts with knowing yourselfThis week’s guest on The Internal Comms Podcast is Joanna Parsons, Head of Internal Communications & Culture at Teamwork. Joanna made Irish history as the first ever Head of Internal Comms for An Garda Síochána, Ireland’s National Police Force, and her work communicating with the police through the Covid-19 pandemic has won her four prestigious awards.
A trained sociologist, Joanna knows the best communicators find their unique style and leverage their own brand of communication to connect with key stakeholders. She recognises the need to pause and take stock of how the comms you’re working on can real...
2022-11-231h 02
Good Journeys with Ben Veal006 | Katy CowanWhat does it take to turn a passion project into a full time job that you adore? How does it feel when your magazine catches fire and reaches millions of readers? Is it possible to "fall in love" with yourself?
Second Mountain Comms' Ben Veal is joined on episode six of the #GoodJourneysPod by Katy Cowan, founding editor of Creative Boom, the fantastic online magazine dedicated to the creative industries.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
A highly-respected and internationally-regarded media platform, Creative Boom now reaches ove...
2022-11-121h 16
Good Journeys with Ben Veal005 | Lyanna TsakirisWhat does it mean to be a B Corp certified business? Why do today's leaders need to build the skills to become emotionally intelligent? How can life's darkest moments help to define a brighter future?
Joining Second Mountain Comms' Ben Veal for episode five of the #GoodJourneysPod is Lyanna Tsakiris, CEO and co-founder of purpose-driven marketing agency, Station Rd, a Cardiff-based company that helps its clients drive business value and growth through impactful marketing.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
As a Certified B Corporation, Station Rd’s...
2022-10-151h 03
Good Journeys with Ben Veal004 | George RyonWhat does it feel like to become a parent through surrogacy? What motivates someone to serve as a surrogate parent? How can this highly-emotional journey be best navigated?
The special guest for episode four of the #GoodJourneysPod is George Ryon, founder of Rainbow Life, a surrogacy agency based in New York State.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
With a Bachelors and Masters Degree in primary education, George was a teacher for many years, working with children in various settings. Yet his main desire in life was a...
2022-10-011h 01
Good Journeys with Ben Veal003 | Nick AldisWhat does it feel like to climb to the very pinnacle of your profession? What lies behind the timeless appeal of pro wrestling? What obstacles must be overcome on the journey to becoming a world champion?
The special guest for episode three of the #GoodJourneysPod is Nick Aldis: three-time world heavyweight champion professional wrestler, broadcaster, columnist, author and purpose-driven business owner of Legacy Sports Nutrition alongside wife - and fellow pro wrestler - Mickie James.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
Rising to fame as Oblivion on...
2022-09-212h 39
Good Journeys with Ben Veal001 | Josh WinningWhat does it take to write a critically-acclaimed novel? What are the steps to navigate to immerse yourself in an imaginary landscape? What was the journey like of creating a fantasy world during a global lockdown that saw our real lives temporarily placed on hold?
The special guest for the debut episode of the #GoodJourneysPod is Josh Winning, author of the critically-acclaimed fantasy fiction novel The Shadow Glass (published by Titan Books), a nostalgia-laced tribute to 1980s classics such as Labyrinth, Dark Crystal and The Neverending Story. Josh is also the author of The Sentinel Trilogy and...
2022-08-2348 min#MediaSnackHOW DO YOU EVALUATE AGENCIES DURING A PITCH? #MediaSnack Ep. 226Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identify the key areas of agency evaluation and get them aligned to a scoring methodology they are happy with. We always want our clients to be making...
2022-05-1324 min
ILL COMMS Straight Outta TehachapiILL COMMS w/Marshall Lichtenwaldt (records: Scalp & Chain of Strength)On transsmison #2 of ILL COMMS Straight Outta Tehachapi we kick it with Marshall, front man for the almighty Tehachapi hardcore band THE WARRIORS. Marshall spread the Tehachapi hardcore reality world wide with The Warriors, now we chat life, work, and a wild new record from Scalp as well as a classic from Chain of Strength.
2021-03-1124 min
ILL COMMS Straight Outta TehachapiILL COMMS w/ Morgan McStotts (Records = Candy & Kill Your Idols)The first transmission of ILL COMMS Straight Outta Tehachapi. We chat with Morgan Mcstotts. Morgan is a Tehachapi hardcore OG, he roadied for The Warriors, Diehard Youth and also did Born 2 Hate fanzine. We chat about life and a few records.
2021-03-1020 min
#MediaSnackWHAT'S AHEAD FOR 2018 MEDIA PITCHES?: #MediaSnack Ep. 94Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comvergence.net/*****At this time of year, as we enter Q4 it's a good time to reflect on the global media pitch market; the major ones are concluding and marketers begin to re...
2017-10-1608 min
#MediaSnackAD FRAUD - WHAT TO DO ABOUT IT: #MediaSnack Ep. 93Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very precise, and ask the big question most often troubling marketers; who should actually be accountable for tackling ad fraud? We’ve seen some companies, most notably P&G, make...
2017-10-1611 min
#MediaSnackAGENCY? SUPPLIER? PARTNER? VENDOR?: #MediaSnack Ep. 69ID Comms is hiring!We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click and send us your details.http://idcomms.com/contacts/#join-us-...ID Comms Summer InternshipOur annual internship programme opens for registration in April, get in early if you are at college or recently left and want to gain rich experience in marketing consulting.http://idcomms.com/contacts/#join-us-...#MediaChange Webinar Weds 22nd March 17Register Herehttp://content.idcomms.com/webinar-id...In this episode of #MediaSnack...
2017-03-1713 min
#MediaSnackTHE WEEK THAT CHANGED MEDIA FOREVER: #MediaSnack Ep. 68In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving.First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colbert, VP Social media at US Banks.For him the most interesting questions were around agency evaluation. These indicated that brands are moving away from purely looking at the commercial elements, but also tes...
2017-03-1015 min
#MediaSnackMEDIA THAT TRANSFORMS LIVES: #MediaSnack Ep. 67In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Canter is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works to change social norms on key issues related to women’s rights and reproductive health by creating long-running series featuring characters that evolve into role models for the watching audience. In African countries, where radio is the most consumed media, PMC works with local pr...
2017-03-0319 min
#MediaSnackTHE BIGGEST MEDIA PITCH OF 2017: #MediaSnack Ep. 64**REGISTER FOR WEBINAR**Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th Februaryhttps://app.webinarjam.net/register/25846/53a44efeb9----On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with estimated media budgets across the region around $500m. We expect the major agency groups to be invited, certainly WPP, Omnicom, Publicis and DentsuAegis and this will be one they will all...
2017-02-1009 min
#MediaSnackMEDIA FOR THE POWER OF GOOD: #MediaSnack Ep. 57On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. We think PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and rights for woman and girls, empowering them with family planning which reduces the impact of population growth and thereby the impact and strain on the environment. PMC creates TV and...
2016-12-2310 min
#MediaSnackHOW TO AUDIT A MEDIA CONTRACT: #MediaSnack Ep. 41On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. Asking a firm to grade your agency’s media buying performance by analysing pricing and quality isn’t actually auditing. This kind of work is best called “Price benchmarking”. Is that clearer? Maybe not. So, we invite a proper auditor onto the show to help clear up the confusion. Adrian Jenkins is a Chartered Accountant (li...
2016-09-0510 min
#MediaSnackGET A CHIEF MEDIA OFFICER: #MediaSnack Ep. 35On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty much everyone) who may have been exposed to this practice or was entirely unaware of the risk.We look at the main points of ANA’s advice to marketers, including a strong suggestion that most marketers don’t currently...
2016-07-2714 min
#MediaSnackBRANDS PREPARING 2017 MEDIA PITCHES: #MediaSnack Ep. 33On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis at every turn. This year has been a little quieter so far, perhaps because brands have been holding back a little to see how big events like the ANA #RebateGate reports resolved and if #Brexit would materially change the UK and global economy. Now those events are passed, but the implications still becoming clear, we expect more brands to be preparing to launch media agency pitches in Q4’16 or Q1’1...
2016-07-0818 min
#MediaSnackTHE CLIENT VIEW OF #REBATEGATE - WFA's MATT GREEN ON ANA'S REBATE REPORT: #MediaSnack Ep. 29In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation of Advertisers (WFA). They discuss the role and membership of WFA, which includes global brand companies like P&G, Unilever, L'Oreal, Nestle and many others with a global marketing spend of over US$700bn. The WFA represents around 60 national marketing trade associations across the world and is the voice of marketers worldwide, representing 90% of global marketing communications spend – through a unique, global network. The WFA ch...
2016-07-0819 min
#MediaSnackK2 "INTERROGATE" TOM, EVENT PANEL REVEALED & WILL SNAPCHAT WIN?: #MediaSnack Ep.18On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 team in New York as ID Comms supported their process of data collection and analysis. Also we reference Tom's article on the subject in this week's Campaign magazine. See link...
2016-04-0519 min
#MediaSnackWFA, 2016 MEDIA TRANSPARENCY SURVEY, #MWC: #MediaSnack Ep. 13ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDCommsOn this week's #MediaSnack we hear from David about his recent trip to Paris where he presented to the WFA (World Federation of Advertisers) Sourcing Forum. The WFA represents the interests of the worlds leading brands and the Sourcing Forum is a very impressive group of the worlds most influential marketing procurement leaders. David explains the work ID Comms has done with WFA to research different marketing operational structures. The Paris meeting follows a similar session in NY back in December 2015. A white paper of the...
2016-02-2913 min
#MediaSnackPUBLICIS RESTRUCTURE, 2016 AD SPEND, MAXUS/FT RESEARCH: #MediaSnack Ep. 4In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.___________Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/postsAbout ID Comms:• ID Comms is a strategic media consulting company, founded in 2009• We act as a trusted media partner to the...
2015-12-1812 min