Shows
What's in Store Podcast#33 (S4E8) The Executive Aisle - Cutting through the Noise - David Melnick on Marketing with Clarity Our new regular quarterly feature of the What's in Store Podcast, The Executive Aisle, continues with our second installment: IDDBA President and CEO David Haaf discusses the future of our industry with David Melnick, Partner & EVP, Brand Integration at Marriner Marketing, where they dive into the meat of why clarity in communication is the key to successful marketing in our industry! Melnick gets into some specific details of successful marketing, from innovative campaigns by Tillamook, novel new products that solved an emergent trend from McCormick & Company, and storytelling that reaches consumers from Fresh Market. In their c...2025-07-0121 min
Grocery GuysIs Aldi ripping off Oreo, Wheat Thins, and Nutter Butter?Grocery Guys are back at it this week with a robust conversation about Oreos, Wheat Thins, Nutter Butters, and a lot of other products that Aldi replicates with its so-called “dupe” products. Well, it’s gotten them in hot water before, but Aldi remains steadfast in its replication of popular products. Does it confuse consumers? Is it intellectual property theft? Supermarket studs Bill and Tim take a deep dive on the trademark topic.Also in this week’s episode:Bill gives a recap of the annual IDDBA conference.What’s all the hubbub with protein?On...2025-06-0626 minWhat's in Store Podcast#32 (S4E7) Live from #IDDBA2025 in New Orleans!Let the good times roll! IDDBA's Whitney Atkins, VP of Marketing and Membership, and Heather Prach, VP of Education and Industry Relations, take the podcast down to New Orleans to bring you a collection of conversations and stories right from inside #IDDBA2025, the premier event of the year in our industry. All of the podcast was recorded on location at the show - some of it on the busy show floor itself! If hearing the podcast isn't enough, you can head over to the YouTube version of the episode and watch the full episode! This year's show...2025-06-0315 minWhat's in Store Podcast#31 (S4E6) Countdown to #IDDBA2025 in New Orleans with Heather PrachJoin IDDBA’s Whitney Atkins, VP of Marketing and Membership, and Heather Prach, VP of Education and Industry Relations, for a full-on dive into the premiere event of the year—#IDDBA2025 in New Orleans, June 1–3! In this high-energy episode, Whitney and Heather walk you through everything you can look forward to: unforgettable General Sessions featuring stars like Kevin Costner, Claire Saffitz, Michael Strahan, and Carla Hall; hands-on excitement at What’s In Store Live; next-gen connection at Career Connect Live; and trend-forward insights from experts at Bixa, Euromonitor, and NIQ, and much, much more! Whether you’ve al...2025-05-0621 minWhat's in Store Podcast#30 (S4E5) The Executive Aisle: What's Rising - Carmela Serebryany on the Future of BakeryWhitney Atkins, VP of Marketing and Membership introduces a new regular feature of the What’s in Store Podcast: The Executive Aisle, a quarterly series where IDDBA President and CEO David Haaf discusses the industry with another knowledgeable leader. In this episode, he welcomes Upper Crust President and IDDBA Board Chair Carmela Serebryany for a thoughtful and timely look at the forces shaping bakery manufacturing today, from real-world innovation to evolving consumer preferences and operational realities. Carmela opens with a powerful story of personal and professional transformation, from immigration to law to ultimately leading one of North Am...2025-04-0127 min
What's in Store Podcast#29 (S4E4) Fresh Leadership: Ken Wicker on Retail Grocery TrendsFresh Leadership: Ken Wicker on Retail Grocery Trends (Senior Vice President of Fresh Foods, Festival Foods) For March, Whitney Atkins, VP of Marketing and Membership at IDDBA, speaks with Ken Wicker, Senior Vice President of Fresh Foods at Festival Foods, in an engaging conversation where he shares insights on fresh foods, leadership, and the evolving grocery landscape in 2025. With decades of retail experience, Ken discusses how consumer demand for convenience, high-quality fresh foods, and personalized shopping experiences is shaping the industry. He and Whitney explore the commitment to scratch-made bakery, prepared meal solutions, and innovative...2025-03-0424 minWhat's in Store Podcast#28 (S4E3) Navigating 2025: Tim Powell Breaks Down Challenges & OpportunitiesNavigating 2025: Tim Powell Breaks Down Challenges & Opportunities (Managing Principal, Foodservice IP) As 2025 unfolds, dive into this episode of the What’s in Store Podcast! Join Whitney Atkins, VP of Marketing and Membership at IDDBA, as she chats with Tim Powell, Managing Principal at Foodservice IP, to discuss key trends and challenges shaping retail groceries, convenience stores, and foodservice in the year ahead. With over 20 years of experience in market research and consulting, Tim shares insights on navigating economic pressures, shifting consumer behaviors, and evolving industry roles. He and Whitney explore the impact of inflation on di...2025-02-0435 minWhat's in Store Podcast#27 (S4E2) The Product Information Revolution: Insights from Scott BrownThe Product Information Revolution: Insights from Scott Brown (Director of Global Strategy, 1WorldSync) As 2025 begins, enjoy this bonus episode of the What’s in Store Podcast! Join Whitney Atkins, VP of Marketing and Membership at IDDBA, in her conversation with Scott Brown, Director of Global Strategy at 1WorldSync, discussing the intersection of technology, data, and the grocery industry. In this episode, Scott shares how 1WorldSync powers IDDBA’s Digital Catalog, helping members showcase their products, stay competitive, and meet evolving consumer demands. They explore the dramatic shifts in technology and consumer behavior, from pre- and p...2025-01-1428 min
What's in Store Podcast#26 (S4E1) The Future is Better Together: 2025 Trends with Heather PrachThe Future is Better Together: 2025 Trends with Heather Prach (Vice President of Education and Industry Relations, IDDBA) We’re kicking off Season 4 of the What’s in Store Podcast with an exciting conversation! Join Whitney Atkins, Vice President of Marketing and Membership at IDDBA, as she sits down with Heather Prach, Vice President of Education and Industry Relations, for an exclusive look at the 2025 Industry Trends shaping the dairy, deli, and bakery sectors. Guided by the theme “Better Together,” Whitney and Heather explore the five key trends for 2025: Chop Chop; Live, Laugh, Luxury; Endless Possibilities; Less is...2025-01-0724 min
What's in Store Podcast#25 (S3 Ep 6): David Haaf (President & CEO, IDDBA) on 2025's Challenges and Opportunities A Special Season Finale: David Haaf (President & CEO, IDDBA) Talks 2025’s Challenges and Opportunities We’re wrapping up the third season of the What’s in Store Podcast with a bang! Join Whitney Atkins, Vice President of Marketing and Membership at IDDBA, as she sits down with our very own President and CEO, David Haaf, for a lively and insightful conversation about the future of the dairy, deli, and bakery industry. With the excitement of IDDBA’s 60th anniversary celebration at #IDDBA2024 in Houston still fresh, they discuss what’s on the horizon for the association, its members, a...2024-12-0320 min
What's in Store PodcastS3, Ep. 5: 2024 Holiday Preview with IDDBA's Jack InceFor November, IDDBA's Vice President of Marketing and Membership, Whitney Atkins, is joined in conversation by IDDBA Education Coordinator Jack Ince, discussing the big trends that are going to impact our industry this holiday season, with more than a few surprise data points that could help your business find greater success as 2024 comes to a close. Learn more about What's in Store, our trends publication, here: https://www.iddba.org/trendscenter/trends-research/whats-in-store The IDDBA Webinar Series is a free offering to anyone interested, but our archives our only available to IDDBA members; learn...2024-11-0519 min
What's in Store PodcastS3. Ep 4: Flour is Magic with Marco HernandezIn a fun and informative conversative, IDDBA's Whitney Atkins (Vice President of Marketing and Membership) is joined in this episode by Marco Hernandez, the Director of Technical Sales for Miller Milling, and part of the Wheat Foods Council. As Marco puts it, "Flour is magic" and with us nearly every day, and he urges us not to underestimate how a cookie might change our life. He shares a little about his 34 years in the industry and gets into the details so you can learn how not all flour is created equal, the six classes of wheat (Soft...2024-10-0131 min
What's in Store PodcastS3, Ep. 3: Keeping it Fresh with GonnellaFor our September episode of the What's in Store Podcast, IDDBA's Vice President of Marketing & Membership, Whitney Atkins, is joined by Dave Gonnella from Gonnella Baking Company. They discuss the value of numerous generations of employees in the workplace, branding and rebranding, innovations and navigating trends, food service at retail, and how Gonnella has kept things fresh for 140 years! For more on trends, be sure to check out IDDBA's What's in Store publication, updated monthly! https://www.iddba.org/trendscenter/trends-research/whats-in-store You can email education@iddba.org for more information about the programs...2024-09-0328 min
What's in Store PodcastS3, Ep. 2: Reaping the Benefits of Data with NIQIn August, IDDBA's Vice President of Marketing, Whitney Atkins, is joined by Kenneth Juskowiak from NIQ, and the two share a conversation about the power of data, how smaller companies can best make use of it, and how Generative AI can be utilized to help companies succeed. IDDBA members can head to our website to check out our Webinars on data and trends - including some from NIQ, here: https://www.iddba.org/trendscenter/trends-research/webinars/data-trends#Data/Trends You can email education@iddba.org for more information about the programs discussed in this...2024-08-0625 min
Circana Growth Insights#159 - Innovation and Inspiration: Takeaways from the IDDBA ShowHow can you use the biggest takeaways from the 2024 International Dairy Deli Bakery Association (IDDBA) show in June to help your business succeed? Jonna Parker, team lead of Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, share highlights of new technologies, the challenges of balancing assortments by generational differences, the value of special occasions, and other lessons you should know for the rest of the year and beyond.
Highlights:
In addition to major holidays, consumers celebrate an average of 18 occasions annually. These events not only include more people, but they also represent moments wh...2024-07-2935 min
What's in Store PodcastSeason 3, Ep. 1 - The Generations in the Workplace Thank you for joining us for our third season of IDDBA's What's in Store Podcast! Heather Atkins, Vice President of Education and Industry Relations, joins Whitney Atkins, Vice President of Marketing, for a free-ranging conversation about the generations in the workplace - Baby Boomers, Gen X, Millenials, and Gen Z - and their different views on working, professional development, and more! IDDBA has many opportunities for professional development, including: Professional Development Scholarship: https://www.iddba.org/professional-resources/scholarships/professional-development-scholarship Scholarship for Growing the Future (open from January to April): h...2024-07-0220 min
What's in Store PodcastS2, Ep. 12: The #IDDBA2024 Preview!Join IDDBA's Whitney Atkins, Vice President of Marketing, and Heather Prach, Vice President of Education and Industry Relations, for a full-on dive into the premiere show of the year, #IDDBA2024 in Houston, in just days, June 9-11! They talk about all the things you can look forward to, from the fantastic General Sessions to the action at What's in Store Live, and everything else. See what's happening at #IDDBA2024 here: https://www.iddba.org/iddba-show/about/happening-at-iddba-2024 Cake'd: https://www.iddba.org/iddba-show/participate/cake-d Salumi'd: https://www.iddba.org...2024-06-0422 min
What's in Store PodcastS2, Ep. 11: Breaking the Mold with Picadeli's Patrik HellstrandIn May, IDDBA's What's in Store Podcast was lucky enough to have a conversation with Picadeli CEO Patrik Hellstrand call in to our studio to have a conversation with one of our podcast hosts, Whitney Atkins, IDDBA's VP of Marketing. The two spoke about the challenges to retailers, how to solve a profitable food problem in the United States, and what Picadeli's re-imagination of the salad bar means for potential partners - all while minimizing that partner's risk. Picadeli recently opened its 100th (and 101st, and 102nd) US location to join its over 2,000 locations in Europe. 2024-05-0738 min
What's in Store PodcastS2, Ep. 10: Experiencing FoodIn April's What's in Store Podcast, IDDBA's VP of Marketing, Whitney Atkins, and VP of Education and Industry Relations, Heather Prach, are reunited for a conversation on the experience of food and how it relates to IDDBA's place in our industry. In that conversation, they discuss the experiential aspects of What's in Store Live at #IDDBA2024 in Houston, June 9-11 as well as the FlavorConnect series of webinars, in which partipants can actually enjoy the experience of Learn more about #IDDBA2024: https://www.iddba.org/iddba-show/about/iddba-2024 Learn more about What's in Store L...2024-04-0216 min
What's in Store PodcastS2, Ep. 9: Chatting CharcuterieWhat's in Store Podcast's Whitney Atkins (VP of Marketing for IDDBA) is joined by Miles Allen (Education Coordinator at IDDBA) for a chat about charcuterie! In this conversation they discuss IDDBA's Certified Salumiere program and how to obtain Certified Salumiere Professional (CSP) certification, some charcuterie-related events you can expect to see at #IDDBA2024, and a little bit about how #SafeFoodMatters! More on the Certified Salumiere program and how to obtain CSP certification: https://www.iddba.org/professional-resources/personal-development/certified-salumiere-professional-csp-certification More on Salumi'd and charcuterie events you can enjoy at #IDDBA2024 in Houston...2024-03-0514 min
What's in Store PodcastS2, Ep. 8: The Biggest Influencer is... FoodIn a socially mediated world, when we think about who the top influencers might be for a community or a brand, one thing that kept being revealed as IDDBA examined emerging trends was that the biggest influencer was... Food. Join VP of Education Heather Prach and VP of Marketing Whitney Atkins for a dive into the six guiding trends that IDDBA has uncovered for the coming year - plus a few other bonus points of conversation as well What's in Store 2024's new edition is OUT: https://www.iddba.org/trendscenter/trends-research/whats-in-store Nominate...2024-02-0627 min
What's in Store PodcastS2, Ep. 7: Growing the Future in 2024So many exciting things are coming to IDDBA and its members in 2024 - not the least of which is the IDDBA Growing the Future scholarship! Education Coordinator Jack Ince joins host Whitney Atkins, VP of Marketing, to talk about the many great opportunities to look forward to this year. Learn more or apply to the IDDBA Growing the Future Scholarship: https://www.iddba.org/professional-resources/scholarships/scholarship-for-growing-the-future Cake'D - get your portfolio in before the February deadline: https://www.iddba.org/iddba-show/participate/cake-d What's in Store 2024's new edition is...2024-01-0213 min
What's in Store PodcastS2, Ep. 6: Suzanne Fanning - The Record-Breaking Maven of Cheese MarketingThis month, we are very proud to have host Whitney Atkins (VP of Marketing, IDDBA) joined by Suzanne Fanning, Chief Marketing Officer and Senior Vice President of Dairy Farmers of Wisconsin / Wisconsin Cheese! In this free-ranging conversation, they discuss the challenges and joys of promoting the $45.6 billion dollar Wisconsin cheese market and explore some very specific campaigns that drew a lot of notice and significant measurable ROI! From the creation of a dedicated influencer-driven community to market Wisconsin cheese to the challenge of setting a Guinness World Record and leveraging that into marketing success, Suzanne...2023-12-0535 min
What's in Store PodcastSeason 2, Ep. 5: Top Ten Things Food InfluencesHeather Prach (Vice President of Education and Industry Relations) and Whitney Atkins (Vice President of Marketing) dive deep into what food influences in our lives and what it means for the trends to succeed in our industry. "Food influences..." Art Pop Culture Social Media Trends Culture Technology Entertainment Feelings & Connections Health & Well-being Environment & Economy Also, remember... We want YOUR food pictures! Contact Education Coordinator Jack Ince (jince@iddba.org) or send an email to the Education Department (education@iddba.org); as always, feel free to email podcast@iddba.org with any comments or...2023-11-0728 min
What's in Store PodcastSeason 2, Ep. 4: Fall Food Trends and Food SafetyHeather Prach (Vice President of Education and Industry Relations) and Whitney Atkins (Vice President of Marketing) come reuinite for a conversation about fall and fun, food trends and food safety, and more! To check out the latest trends in our industry, check out What's in Store, IDDBA's long-trusted publication, collecting important information for you, updated monthly: https://www.iddba.org/trendscenter/trends-research/whats-in-store IDDBA's Food Safety Certification Reimbursement Program (FSCRP), offering up to $2,000 a year in reimbursement for food safety certification: https://www.iddba.org/professional-resources/scholarships/food-safety-certification-reimbursement-program IDDBA's training site:2023-10-0319 min
What's in Store PodcastSeason 2, Ep. 3: Global Trends in Dairy, Deli, BakeryFor this third episode of Season Two, Heather Prach (Vice President of Education and Industry Relations) is once again joined by IDDBA's Education Coordinator Jack Ince. In this episode, they talk about data driven trends in dairy, deli, bakery and more, as well as the recap of What's in Store Live! from #IDDBA2023, and GlobalScope, IDDBA's new dashboard giving access to trend data from around the globe! IDDBA's What's in Store Live! Recap of #IDDBA2023: https://www.iddba.org/trendscenter/trends-research/what%E2%80%99s-in-store-live-recap IDDBA's GlobalScope dashboard: https://www.iddba.org/trendscenter/databytes/glo...2023-09-0517 min
What's in Store PodcastSeason 2, Ep. 2: Developing Your Talent by Heading 'Back to School"For the second episode of Season Two, Whitney Atkins (Vice President of Marketing) is joined by IDDBA's Education Coordinator Jack Ince. In this episode, they tackle the many challenges for giving your employees an edge through professional development. IDDBA's Fresh Career's program: https://www.iddba.org/professional-resources/scholarships/fresh-careers IDDBA's Scholarship for Growing the Future: https://www.iddba.org/professional-resources/scholarships/scholarship-for-growing-the-future IDDBA's Leadership Certificate program, offered in partnership with the Wisconsin School of Business Center for Professional & Executive Development: https://www.iddba.org/professional-resources/personal-development/leadership-certificate IDDBA's...2023-08-0130 min
What's in Store PodcastSeason 2, Ep. 1: Summer and BeyondWe're excited to be beginning our SECOND season of IDDBA's What's in Store Podcast! Whitney and Heather take a brief look back at #IDDBA2023 in Anaheim before looking forward to the rest of the year and beyond with some great info about upcoming microtrends to be aware of for the summer as well as opportunties to succed for the rest of the year. #IDDBA2024 in Houston, June 9-11: https://www.iddba.org/iddba-show/about/iddba-2024 Learn more about the Leadership Certificate, offered in partnership with the Wisconsin School of Business Center for E...2023-07-0520 min
Grocery GuysGive the people what they want — ‘Indulgence’The IDDBA show floor was busy at Anaheim, Calif. this year (attendance was way up according to show officials) and several vendors mentioned both “quality and quantity” among attendees — meaning lots of retail buyers. The concept of “indulgence” was also going strong on the show floor. The message at IDDBA was that it’s okay for retailers to encourage a little indulgence among consumers, and it can be included in the overarching message around health.Supermarket News Executive Editor Chloe Riley spoke with SN Contributor Mark Hamstra, for a breakdown of the trends he saw on the show fl...2023-06-2217 min
What's in Store PodcastEpisode 7: LIVE at #IDDBA2023Whitney and Heather, as well as many of the exhibitors and attendees, share their thoughts from the exposition floor during #IDDBA2023 in Anaheim! Slides and Notes from Whitney and Heather's industry news-making speech from the General Session, "What's In-Store 2023": https://www.iddba.org/iddba-show/about/iddba-2023/pdf/whats-in-store-live-presentation-6-3-2023.aspx #IDDBA2024 in Houston, June 9-11: https://www.iddba.org/iddba-show/about/iddba-2024 Get involved with Fresh Careers: https://www.iddba.org/professional-resources/scholarships/fresh-careers Email podcast@iddba.org with any comments or ideas! B...2023-06-2009 min
Retail DailyWalmart, most popular c-store, IDDBA kicks offIs Walmart using its power to keep center-store inflation in check? Here’s the most popular fuel brand in the U.S., according to a recent survey. And Doug Parker is leaving the Parker’s convenience store chain. the International Dairy Deli Bakery Association convention kicked off Sunday. 2023-06-0506 min
What's in Store PodcastEpisode 6: #IDDBA2023 Preview!Whitney and Heather go deep into the details of #IDDBA2023, in Anaheim this June 4-6! A smattering of what they talked about is below - Here's all you need to register for #IDDBA2023: https://www.iddba.org/iddba-show/about/registration Information for exhibitors: https://www.iddba.org/iddba-show/about/reserve-exhibit-space Learn about What's In Store Live! (WISL), including how to be a sponsor: https://www.iddba.org/iddba-show/about/whats-in-store-live Connect with the IDDBA App, with great features like mAPPed: https://www.iddba.org/membership...2023-05-0239 min
What's in Store PodcastEpisode 5: Egg-cited for April!Whitney and Heather talk about the upcoming holidays, discuss actionable insights into food trends, and share more details on #IDDBA2023, coming to Anaheim this June 4-6. IDDBA Webinar Series - Voni Woods: Key Note in Celebration of Women's History Month; free for IDDBA members. https://www.iddba.org/trendscenter/trends-research/webinars/voni-woods-key-note-celebration-women%E2%80%99s-history Information for #IDDBA2023 exhibitors: https://www.iddba.org/iddba-show/about/reserve-exhibit-space Interested in the Visionary Pavilion for #IDDBA2023? First and second year exhibitors can apply today! Applications now open - check the first page of the application...2023-04-0419 min
What's in Store PodcastEpisode 4: Excited for #IDDBA2023!Whitney Atkins and Heather Prach are back and they're excited about recent important IDDBA news, #IDDBA2023, and more! There's a lot of information from this podcast; for more, check out these links: #IDDBA2023 is coming soon, June 4-6, in Anaheim, CA. https://www.iddba.org/iddba-show/about/iddba-2023 David Haaf succeeds Michael Eardley as President and CEO of IDDBA. https://www.linkedin.com/feed/update/urn:li:activity:7036395211274539008 Information for Exhibitors to #IDDBA2023. https://www.iddba.org/iddba-show/about/reserve-exhibit-space Learn more about the Champions of...2023-03-0727 min
What's in Store PodcastEpisode 3: The Five TrendsThe What's in Store Podcast hosts Whitney Atkins and Heather Prach explore Five Trends that you can use as guideposts to success into 2023 and beyond. For the Focus on Five, this years Five Guiding Trends, discussed in the podcast: 1 - Whole Health, Whole Self, Whole Heart ... being in touch with your whole health, whole self, whole heart 2 - Consumer Defined Convenience ... "as clear as the nose on your face" 3 - ABCs of ESG ... tasting success 4 - Worth the Value ... see the value 5 - Innova...2023-02-0729 min
What's in Store PodcastEpisode 2: Leadership and Trends in the New YearWhat's in Store Podcast hosts Whitney Atkins and Heather Prach continue the conversation about holiday trends as they continue into the new year, discuss challenges for leaders, and share a few lighter stories as well. Sonia McDonald's Top HR Leadership Trends for 2023: https://www.linkedin.com/pulse/top-hr-leadership-trends-2023-heres-what-you-need-know-sonia-mcdonald/ Log in to What's in Store: https://content.yudu.com/web/43bm8/WIS20/WhatsinStore2022/index.html IDDBA's Webinar Series: https://www.iddba.org/professional-resources/personal-development/webinars To get involved as a What's in Store Live sponsor, email wisl@iddba...2023-01-0224 min
What's in Store PodcastEpisode 1: Holiday SeasonIn our podcast premiere, What's in Store Podcast hosts Whitney Atkins and Heather Prach introduce the podcast, discuss some of the trends that are emerging for the Holiday season, and give listeners some Food for Thought!2022-12-0612 min
The Clopen EffectFun-fetti!The experts of cake decorating are here! An interview with Abby and Jenna!Show notes: the bulldog tattoo, big daddy, unhappy customers, the graffiti themed cake, those that take the orders, call me at the store, Poppycakes, IDDBA, the parking lot exchange, best and worst compliments, no cake mixes here, wedding cakes, the drowsy medicine, they bring the children into it, Meredith surprises Cassandra with another quiz!Poppycakes: https://www.facebook.com/poppycakespatisserie/Support: https://www.buymeacoffee.com/theclopeneffectVenmo: @theclopeneffect2021-09-031h 26
All National Provisioner PodcastsEpisode 66: Exclusive interview with Tom Buddig, Carl Buddig & Co.Tom Buddig, executive vice president of marketing, for Carl Buddig & Co.
Exclusive interview at the 2013 IDDBA Conference and Exposition2013-06-1104 min
All National Provisioner PodcastsEpisode 65: Exclusive interview with Tony Seta and David Rodriguez, ButterballTony Seta, director of culinary services, and David Rodriguez, brand manager, for Butterball. Exclusive interview at the 2013 IDDBA Conference and Exposition2013-06-1107 min