Shows
EYE OWN A BUSINESSRE-RELEASE: The Future of Optometry: What the Next Generation of ODs Really WantThe future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to the...
2025-12-2348 min
EYE OWN A BUSINESSWhy Most Doctors Leave Thousands on the Table with Contact LensesYou might be leaving thousands of dollars on the table in contact lenses every year—and not even know it.
If you’ve ever stared at your CL numbers and thought, “We’re busy… so why isn’t this more profitable?” this episode is for you.
In this conversation, you’ll step into the shoes of a practice owner who stopped guessing and started treating contact lenses like a real profit engine. Dr. Justin Bazan didn’t do it by chasing every new brand or arguing over pennies per box—he did it by simplifying. He chose the right p...
2025-12-1634 min
EYE OWN A BUSINESSHow to stop falling behind: the AI shift every OD must make nowIn this conversation with Dr. Brianna Rhue, you’ll step into a new way of thinking about your practice: not as a small business desperately trying to keep up with tech, but as a tech-enabled practice that happens to deliver incredible eye care. Instead of treating AI like a buzzword or a threat, you’ll see how it becomes the quiet engine behind smoother days, fewer bottlenecks, and more time with patients.
Brianna doesn’t sugarcoat the reality: ODs who ignore this shift will feel more irrelevant over time. But she also shows you a path that feels...
2025-12-0951 min
EYE OWN A BUSINESSThe Hidden Opportunity in Your Exam Lane: Why Emerging Presbyopes Are Your Most Valuable Contact Lens PatientsIn this episode, you’ll step into one of the most overlooked opportunities in eye care—an opportunity that affects every patient over 40 and can quietly transform the way your practice grows.
Dr. Amanda Nanasy shares a story most of us forget: presbyopia isn’t just a refractive change… it’s an emotional moment. It’s the instant a patient realizes their vision—and their identity—is shifting. And for many, it feels like a reminder that time is moving faster than they’d like.
But inside that discomfort is massive potential.
You’ll hear how simple c...
2025-12-0231 min
EYE OWN A BUSINESSYou’re Surrounded by Data—So Why Are You Ignoring It? Leverage Patient Data for Business GrowthIn this episode, you’ll step into a challenge almost every practice owner faces—but few want to admit: you’re surrounded by data… and still making decisions based on gut feel.
Alongside Cathy Firman from GPN, you’ll walk through what happens when you stop guessing and start listening to what your practice is already trying to tell you—through revenue per exam, capture rate, staff performance, and the quiet leaks that add up over time.
If you’ve ever felt overwhelmed by dashboards, unsure where to focus, or hesitant to “look under the hood,” this epis...
2025-11-2532 min
EYE OWN A BUSINESSHow to Lead Like a Fighter Pilot: The Simple System That Will Transform Your PracticeIn this episode, you’ll step inside a world few of us ever see—one where every decision carries weight, pressure is constant, and clarity is non-negotiable.
Last week, I spent a day learning from a retired Air Force fighter pilot, and what struck me wasn’t the complexity of the cockpit or the intensity of the mission. It was how much their world mirrors ours. Because while we may not be flying at 500 knots, many practice owners feel like they’re in a dogfight every single day—reacting, scrambling, and hoping things don’t fall apart.
This e...
2025-11-1820 minEYE OWN A BUSINESSWhat I Learned from the World’s Top MindsIn this episode, you’ll discover how world-class thinkers approach leadership, communication, and growth—and how their lessons can transform your practice.
What can an optometrist learn from the CEO of Disney, a best-selling author on sales, and a self-made billionaire who started a company with $5,000? As it turns out—everything.
You’ll hear what happens when clarity replaces complexity, when confidence replaces hesitation, and when action replaces perfection. You’ll see how persuasion becomes service, how storytelling turns strategy into movement, and how purpose fuels persistence long after motivation fades.
If you’ve ever felt...
2025-11-1127 minEYE OWN A BUSINESSHow AI Will Reshape Eye Care in 12–18 Months and How to Make Your Practice ReadyIn this episode, you’ll discover why the next 12 to 18 months have the potential to redefine what it means to practice optometry
AI isn’t coming — it’s already here. And while some doctors are still debating its relevance, others are quietly building practices ready to lead the next era of connected care.
Dr. Rupe Hansra, VP of Professional Affairs at Topcon Healthcare, joins Dr. Steve Vargo to explore how AI is transforming everything from diagnostics to communication — and why optometrists stand at the center of this revolution.
You’ll learn how “Oculomics” is unlocking ins...
2025-11-0436 minEYE OWN A BUSINESSRE-RELEASE: Becoming a Multi-Million Dollar Practice in 5 YearsWhat would it take to open a practice cold and within 5 years achieve a level of financial success that many practices never reach… becoming a multi-million-dollar practice?
In this episode, Dr. Joel Tuite takes us through his 5-year journey, year-by-year. Some of the topics we cover are how he attracted patients in the lean years, the importance of putting staff first and treating patients like family and how having a vision of success keeps you motivated and optimistic even during challenging times. According to Dr. Tuite, “If you can envision it, it will happen.
Foll...
2025-10-2842 minEYE OWN A BUSINESSWant to Retire Someday? Start Building Practice Value TodayIn this episode, you’ll discover why the true value of your practice isn’t built when you sell—it’s built every day you show up to lead it.
Nathan Hayes joins me to unpack the mindset and strategies of owners who play the long game—the ones who treat every decision as an investment in their future freedom. They don’t wait until retirement to think about value. They build systems that run without them. They create teams that thrive without micromanagement. And they keep their practices so well-run that buyers line up when it’s time to...
2025-10-2129 minEYE OWN A BUSINESSYou’re Always on Stage: How to Speak So Patients Say YesIn this episode, you’ll discover why the most powerful tool in your practice isn’t your OCT or your EHR—it’s your voice.
Dr. Steve Vargo shares a personal story of the time he bombed his first big presentation. Months of preparation, flawless slides, and bullet-point perfection… and yet, the audience checked out. That failure became the turning point that taught him one truth every doctor needs to know: information doesn’t inspire action—connection does.
You’ll learn how the same techniques great speakers use on stage—clarity, storytelling, and confidence—can transform the way yo...
2025-10-1419 min
EYE OWN A BUSINESSStop Guessing: How ODs Can Plan Smarter Marketing for 2026In this episode, you’ll step into a conversation that challenges the way most ODs think about marketing.
It’s easy to see marketing as an expense, a line item on a budget that you either cut or dabble in when things slow down. But what if you looked at it differently? What if your marketing wasn’t about spending more—but about finally getting clear on who you are, who you serve, and how you want to grow?
Jeremy Bono from IDOC Marketing Services joins me to share why the last three months of the year...
2025-10-0731 min
EYE OWN A BUSINESSWhat Top ODs Revealed About Contact Lens Success—and What’s Holding Them BackIn this episode, you’ll hear what happens when a group of forward-thinking ODs come together, not just to share clinical tips, but to challenge the way we think about contact lenses.
We didn’t sit around talking about products. We dug into something bigger—the opportunities hiding in plain sight. The moments when patients walk out the door because we never asked the right question. The silent objections that keep them from trying contacts. The staff conversations that either build excitement or quietly kill momentum.
Dr. Tara Vaz joins me to bring you inside that P...
2025-09-3033 min
EYE OWN A BUSINESSInnovation, AI, and the Patient Experience: A Conversation with Newton’s CEOIn this episode, you’ll discover what reinvention really looks like when innovation isn’t just a buzzword—it’s a mindset.
Davis Corley, CEO of Newton (formerly Neurolens), didn’t just announce a rebrand. He revealed a bold new vision for the future of eyecare—one that challenges us to rethink how we lead, how we innovate, and how we meet the expectations of a new generation of patients.
We talk about why “innovation” is really just change with purpose, why lagging behind is riskier than ever, and how practices can future-proof themselves by embracing the to...
2025-09-2321 minEYE OWN A BUSINESSThe Myopia Growth Engine: How Two ODs Turned a Niche into a Practice DriverIn this episode, you step into the exam room with two ODs who turned “maybe someday” into a thriving myopia management program—without waiting to have it all figured out.
Dr. Alecia Barnes and Dr. Jenn Lyerly share how they moved from dabbling to discipline: simple scripts that spark parent buy-in, a clean consult flow that saves time, pricing built on chair cost (not guesswork), and team training that keeps the message consistent.
No hype. No heroics. Just a clear path from “interested” to “implemented”—so more kids get better outcomes, your team has a plan, and your p...
2025-09-1635 min
EYE OWN A BUSINESSReimagining Eyecare: The Impact of AI on Optometry’s Next DecadeIn this episode, you step into a future that’s already knocking on your door—and learn how to meet it with confidence.
Dr. Scot Morris doesn’t talk about artificial intelligence; he tells the story of a profession on the edge of reinvention. If you’ve ever felt buried by admin, boxed in by EHRs, or frustrated by 3rd-party red tape, this conversation reframes what’s possible when you pair human care with technology.
Because the future won’t replace you. The future will reward you—if you learn to lead it.
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2025-09-0952 minEYE OWN A BUSINESSFrom Amazon to Eye Exams: Preparing Your Practice for Tomorrow’s PatientsIn this episode, you’ll step into the shoes of tomorrow’s patient—and see how their expectations are already reshaping the way you need to run your practice today.
The healthcare world isn’t changing slowly anymore. It’s being redefined by the same forces that transformed shopping, travel, and entertainment. Amazon taught us convenience. Netflix taught us personalization. Uber taught us immediacy. And now, your patients are quietly expecting the same from you.
Through research, stories, and real-world examples, we’ll explore how the “patient of the future” is more than just a phrase—it’s your...
2025-09-0227 minEYE OWN A BUSINESSThe Secret to Sales—Just Shut Up!In this episode, you’ll discover why the most powerful thing you can say to a patient might be nothing at all.
It started with one piece of advice from a seasoned VP of sales: “Ask a question, and then just shut up.” Simple, but transformational.
We explore how this counterintuitive approach can change everything—from the way patients perceive your recommendations to the trust they place in you. You’ll see how talking less can actually reveal more, leading to better outcomes, stronger relationships, and fewer missed opportunities.
If you’ve ever felt frustra...
2025-08-1927 min
EYE OWN A BUSINESSSmall Changes, Big Growth: How Dr. Smith Built a Thriving Practice One Step at a TimeIn this episode, you’ll discover how small, steady changes can quietly transform a practice—and your future.
Dr. Mariah Smith didn’t make one big leap. Over the past decade, she built a thriving, six-times-more-profitable practice by making intentional improvements—one at a time.
No shortcuts. No flash. Just smart systems, better leadership, and the discipline to keep going.
If you’re feeling stuck, overwhelmed, or unsure how to grow without burning out, this episode will show you what’s possible when you play the long game.
Because success isn’t always loud...
2025-08-1239 min
EYE OWN A BUSINESSPricing Mistakes That Sink Your Optical Profit—and How to Fix ThemYou didn’t become an optometrist to feel like a discount retailer. But somewhere along the way, insurance plans took over, patients started price-shopping, and the optical—once the heart of your business—started to feel like a race to the bottom. In this conversation, we step back and ask: What if the problem isn’t the patients? What if it’s how we’ve been taught to sell to them? We explore the emotional side of optical retail—from the silent frustration of presenting options you know are better, only to have patients walk, to the missed opportunities hiding in your...
2025-08-0543 min
EYE OWN A BUSINESSFrom Gen A to Gen B(oomers): Customizing Eye Care by GenerationIn this episode, Dr. Steve Vargo welcomes Dr. Juawana Hall to discuss the importance of understanding generational differences in patient care. They explore how different generations, from Boomers to Gen Z, have distinct expectations and behaviors regarding eye care. Dr. Hall shares her journey and the methods she uses to tailor communication and recommendations to various age groups. The discussion delves into the value of personality profiling, generational models, and the specific preferences and needs of each age group. They also discuss innovative approaches to contact lens recommendations and the importance of personalizing patient interactions to build loyalty and...
2025-08-0540 min
EYE OWN A BUSINESSBeyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & ProfitIn this episode, Dr. Steve Vargo chats with Dr. James Wood to discuss the underutilized potential of retinal imaging in eye care practices. They explore how retinal imaging, particularly widefield and ultra-widefield imaging, can significantly enhance patient education, boost compliance, and improve financial outcomes for practices. Dr. Wood shares practical tips for obtaining clearer images and strategies for increasing patient acceptance of screening procedures. The conversation also delves into the future of retinal imaging technology and its role in addressing the growing needs of an aging population.
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2025-07-2239 min
EYE OWN A BUSINESSWhere's the Money? Fixing the Cracks in Your BillingIn this episode of Eye Own a Business, Dr. Steve Vargo sits down with Cindy Braden, Vice President of Sales at OneSpot, to uncover the hidden breakdowns in the billing process that are costing eye care practices serious money. From aging A/R to the risks of relying on a single biller, Cindy shares eye-opening insights on how to protect your revenue and streamline your billing systems—whether in-house or outsourced. You’ll also hear how technology, including AI, is reshaping revenue cycle management and giving practices powerful tools to stay ahead.
If you're tired of leaving mone...
2025-07-0837 min
EYE OWN A BUSINESSThe Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice CultureIn this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annual retreats on leadership, teamwork, and business growth. Dr. Roche explains the logistics, planning, and execution of successful annual retreats, sharing how they have become her staff's favorite day of the year. She delves into the themes, activities, and strategies that make these retreats effective, including team-building exercises, custom-tailored content, and the importance of fostering vulnerability and connection among staff. Dr. Roche also provides insights on maintaining the momentum of retreat learnings throughout the year for...
2025-07-0138 minEYE OWN A BUSINESSThe CLEAR Leadership Model: 5 Simple Shifts that Transform Team PerformanceIn this episode, host Dr. Steve Vargo turns the focus to leadership, presenting the CLEAR Leadership Model. Dr. Vargo outlines a five-step framework designed to build trust, boost accountability, and foster engagement within an eyecare practice. The model, which stands for Coach with Curiosity, Lead by Listening, Equip with Skills, Align Around Purpose, and Reinforce through Recognition, aims to simplify effective leadership through intentional communication. Whether you're an office manager, team lead, or practice owner, this episode provides practical insights to improve team dynamics and drive better performance.
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2025-06-2435 min
EYE OWN A BUSINESSYou Can’t Be the Doctor and the Manager: Why EOS Might Be the System You NeedIn this episode, Steve interviews Dr. Garrett Whitmore, an OD who has successfully implemented the Entrepreneurial Operating System (EOS) to manage his thriving, multi-location practice. Dr. Whitmore explains the six core components of EOS—vision, people, data, issues, processes, and traction—and how these practical tools help run a business efficiently. He shares his journey, from the initial struggle to get team buy-in to achieving significant growth and operational excellence. The conversation also dives into accountability, the importance of clear vision and communication, and the role of coaches in successfully adopting EOS. Dr. Whitmore offers valuable advice for other prac...
2025-06-1745 min
EYE OWN A BUSINESSThe Future Is Clear: Game-Changing Lens Tech Every OD Should KnowIn this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices.
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2025-06-1027 min
EYE OWN A BUSINESSUsing AI for Smarter Hiring, Training and EfficiencyIn this episode, we welcome back Ankit Patel to discuss the innovative use of AI in his business, My Business Care Team, which provides virtual staffing solutions for eyecare practices. Ankit explains how AI can address staffing challenges, create effective job descriptions, facilitate behavioral-based interviews, and streamline the hiring process. He also delves into AI's role in training and development and practical steps to integrate AI into workflows for improved efficiency and automation.
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2025-06-0337 min
EYE OWN A BUSINESSBuilt for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in OptometryIn this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care.
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2025-05-2731 min
EYE OWN A BUSINESSOut of Sight, Top of Mind: Leading Remote Teams in EyecareIn this episode, Dr. Steve Vargo chats with Corey Pinnegar, founder of remote staffing company TEEM. They delve into the evolving landscape of remote work in optometry. They discuss the challenges of staffing shortages, rising payroll costs, and the potential for virtual assistants (VAs) to fill gaps and alleviate administrative burdens in optometry practices. Corey shares insights on integrating VAs into teams, emphasizing trust, clear expectations, and continuous employee development. This episode provides valuable guidance for practice owners considering the leap to remote staffing solutions.
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2025-05-2043 min
EYE OWN A BUSINESSCore Value Dispensing: How Trust and Integrity Drive Optical RevenueIn this episode, I’m joined by respected optician and educator Joy Gibb to explore how integrity, empathy, and curiosity—not sales tactics—drive the most impactful optical experiences. Joy introduces the concept of core value dispensing, where product recommendations are rooted in genuine care and a desire to improve each patient’s quality of life. We discuss how opticians can uncover lifestyle needs through better questions, collaborate more effectively with doctors, and build lasting trust with patients. Whether you're a doctor, optician, or team leader, this episode offers practical insights to help you elevate care, boost confidence in recommen...
2025-05-1340 min
EYE OWN A BUSINESSHow Eye Doctors Are Helping Migraine Sufferers See the LightIn this episode, Dr. Steve Vargo interviews Dr. Charles Posternack about his extensive career in healthcare and the founding of Avulux, a company dedicated to developing specialized lenses to aid migraine sufferers. Dr. Posternack shares personal stories and statistical insights into the prevalence and impact of migraines, particularly on those under 50 and on veterans. He explains the scientific basis behind Avulux lenses, their effectiveness, and their high success rate. The discussion also covers the FDA-approved safety of these lenses and the significant opportunity they present for optometrists to differentiate their practices and better serve patients.
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2025-05-0634 minEYE OWN A BUSINESSNavigating Tariffs: Impact on Eye Care PracticesIn this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges.
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2025-04-2930 minEYE OWN A BUSINESSWhy Patients Say No—And How to Help Them Say YesIn this special episode of Eye Own a Business, I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insi...
2025-04-2234 min
EYE OWN A BUSINESS“How Can I Afford to Hire?” Turning Payroll Anxiety into Practice GrowthIn this episode, Steve Vargo interviews Nathan Hayes, discussing the challenges and strategies surrounding payroll and hiring in optometry practices. They explore the complexities of hiring decisions, balancing fear and logic, and the importance of having the right team members to drive growth. They also touch on practical advice for managing staff, the benefits of outsourcing tasks like bookkeeping, and the nuanced role of incentive bonuses. The conversation aims to provide clarity and actionable insights for practice owners navigating the current labor market.
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2025-04-1539 minEYE OWN A BUSINESSHow to Make Your Associate OD a Revenue DriverIn this episode, Dr. Steve Vargo addresses a common challenge faced by practice owners: how to increase revenue production from associate ODs. He emphasizes the importance of clear communication in setting expectations, tracking performance metrics, and having productive review meetings. Dr. Vargo highlights the need for mentorship, focusing on patient care rather than just revenue, and creating a supportive environment. He concludes with tips on hiring the right associate and key metrics to track for ongoing success.
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2025-04-0821 min
EYE OWN A BUSINESSStart Over, Start Fresh: How One OD Designed a Practice That Aligns with Her LifeIn this episode, Dr. Jennifer Stewart returns to discuss her remarkable journey back into private practice after selling her first practice. Reflecting on her initial decision to step away and the motivations behind her return, Dr. Stewart shares insights into what she learned about patient care and business operations. The conversation explores the challenges and rewards of cold starting a new practice and highlights the importance of focusing on what one truly enjoys in the profession. This episode offers valuable advice on decision-making, risk-taking, and seeking support from others in the optometry field. Dr. Stewart's candid discussion provides a...
2025-04-0142 min
EYE OWN A BUSINESSThe Future of Optometry: What the Next Generation of ODs Really WantThe future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to the...
2025-03-2549 min
EYE OWN A BUSINESSThe Power of Influence: How Communication Transforms Optical SalesIn this episode, Kayla Ashley, founder of Spexy, joins the podcast to discuss the importance of influential communication and how simple behavioral adjustments can notably improve patient trust and practice outcomes. Ashley shares actionable insights into reducing patient walkouts, optimizing team interactions, and enhancing the overall patient experience. The significance of active listening and the impact of non-verbal cues are also highlighted to ensure patients feel heard and understood, thus fostering loyalty and increasing sales. This episode offers invaluable advice to both doctors and optical staff aiming to boost their communication skills and practice effectiveness.
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2025-03-1858 min
EYE OWN A BUSINESSBeyond the Exam Room: Why Optometrists Must Think Like CEOsAt The Connection 2025, Dr. Todd Cohan discusses the importance of integrating a business mindset into optometry practices. He shares insights on balancing patient care with effective business management, highlighting three pillars of his practice: primary eye care, myopia management, and dry eye treatment. Dr. Cohan emphasizes the need for entrepreneurial skills, the significance of valuing staff, and the methods of creating accountability and trust within the team. He also shares his journey of transitioning from traditional eye care to specialized services to ensure sustainable growth and patient satisfaction.
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2025-03-1132 min
EYE OWN A BUSINESSOptimizing Optometry Marketing: Insights from Jeremy BonoIn this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.
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2025-03-0434 minEYE OWN A BUSINESSThe CLEAR Sales Model: A Simple Approach to Selling EyewearIn this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the...
2025-02-1822 minEYE OWN A BUSINESSStop Jonesin’…measure your success against your own purpose, not someone else’sIn this episode originally aired on the 20/20 Money podcast, certified financial planner Adam Cmejla and Dr. Steve Vargo discuss the importance of staying true to one's vision and passion in practice ownership. The conversation highlights common pitfalls such as the temptation to mimic other successful practices and urges optometrists to avoid unnecessary comparisons. Steve shares insights on identifying and focusing on activities that align with one's vision, experimenting with new ideas, and making well-considered decisions in practice management. The episode also emphasizes the importance of learning from failures, finding joy and passion in one's work, and balancing financial success...
2025-02-1149 min
EYE OWN A BUSINESSThe Admin Day Trap: How to Reclaim Your Time and Grow Your PracticeAre you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully.
Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and p...
2025-02-0450 min
EYE OWN A BUSINESSEmbracing and Implementing Change in Your PracticeIn this episode of Eye Own a Business, Steve welcomes practice management experts Sharon Carter and Lynn Lawrence to discuss their keynote presentation, How to Embrace Change and Implement It, which will be delivered at the upcoming IDOC Connection conference in February. The conversation explores why change is challenging in optometry practices, how to implement it effectively, and the critical role leadership plays in navigating change. Sharon and Lynn share insights on overcoming resistance, building strong teams, and developing processes that drive success.
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2025-01-281h 01
EYE OWN A BUSINESSThe Future is Now: AI Applications in Optometry You Can Use TodayIn this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.
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2025-01-2136 minEYE OWN A BUSINESSBut I Don’t Sell - Ethical Strategies for Boosting Sales in EyecareIn this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around se...
2025-01-1417 min
EYE OWN A BUSINESSStarting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye SuccessIn this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.
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2025-01-0732 minEYE OWN A BUSINESSStaff Conflict is Inevitable: How to Embrace it and Manage it EffectivelyIn this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.
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2024-12-1712 minEYE OWN A BUSINESSCould Your Patient’s Headache Journey End with You?In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.
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2024-12-1044 minEYE OWN A BUSINESSWhy One-on-One Meetings Are the Key to Thriving TeamsIn this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.
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2024-12-0326 minEYE OWN A BUSINESSStrategies for Boosting Second Pair SalesIn this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience.
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2024-09-1752 minEYE OWN A BUSINESSAchieving Success Without Vision Plans: An Optometry Practice Case StudyIn this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.
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2024-09-0339 minEYE OWN A BUSINESSRevving Up Revenues with Driver Intelligence LensesIn this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively.
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2024-08-0634 minEYE OWN A BUSINESSLeverage Google Ads to Grow Your PracticeIn this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies.
Learn more about Optometry Marketing Services: https://optom...
2024-07-0944 minEYE OWN A BUSINESSDeveloping a Successful Dry Eye Clinic on a BudgetIn this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating...
2024-06-2555 minEYE OWN A BUSINESSFrom Insurance to Independence: Creating a Premium Practice and Work-Life HarmonyDr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals.
Learn more about IDOC: Optometry Practice Management & Alliance | IDOC
2024-06-1146 minEYE OWN A BUSINESSBehind the Benchmarks: Insights for Managing Overhead and ProfitabilityNathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how the Books and Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business.
Download the report here: https://bit.ly/44HRX0V
2024-05-1436 minEYE OWN A BUSINESSWhat’s My Practice Worth?In this podcast, Nathan Hayes, IDOC’s Director of Financial Services, highlights the essential factors involved in determining the value of a practice, including revenue, profitability, market conditions, and competition. The role of financial statements and historical performance metrics, such as EBITDA, is emphasized as critical tools in the valuation process.
The conversation also explores the challenge of quantifying intangible assets like goodwill, reputation, and relationships, shedding light on their impact on a practice's overall value. The interview addresses whether formal valuations are necessary for all practices and how the presence of private equity has transformed the land...
2023-10-2441 minEYE OWN A BUSINESSStructure Your Optical so the Selling is Done for YouIs it possible to set up your optical so most of the selling is done for you without having to speak to the patient? Where you get the patient 80% of the way there and then you close the last 20%
When the patient walks into your optical, there are a lot of factors that can encourage or discourage a sale. Many of these operate on a subconscious level. Things like the number of decisions the consumer is forced to make, where frames are placed relative to eye level, and even the cleanliness of the frames can impact sales.
2023-06-0653 minEYE OWN A BUSINESSI Found You Online! Online Marketing that Gets ResultsWhen people search for an eye doctor (or related service) in your area, are you the one who shows up? If not, you’re losing patients and money!
While word-of-mouth marketing may still be king for many practices, online marketing is not far behind. In this episode with Wayne Street, SEO Manager at IDOC, we discuss the most effective online marketing strategies, how to position your website and content to rank high when people in your area search for eye care services, and reasons your marketing is not working (wasting money).
For those who lack the...
2023-05-2331 min
IDOC Focal Point PodcastCreating a Positive Work CultureIDOC is proud to announce that we recently won certification from Great Place to Work Institution, which measures employee satisfaction within their organization. Dr. Steve Vargo is joined by IDOC's CEO, Dave Brown, and VP of HR, Jill Johnson, to discuss the certification, how IDOC achieved this milestone, and how practice owners can use IDOC's experience to increase employee satisfaction in their office.
2021-05-1132 minIDOC Focal Point PodcastIntroducing IDOC HR NowIn this episode of the IDOC Focal Point Podcast, Consultants Dr. Steve Vargo and Amy Alvarez connect with members Dr. Todd Cohan and Erin DePhillippo to discuss HR Now - the new HR benefit that provides on-demand HR Support for your practice. Learn more about how HR Now is the benefit you need to cure the complications that arise with HR management in your practice.
2021-05-0615 minIDOC Focal Point PodcastDr. Steve Vargo discussed OD fatigue with Dr. Saundra Dalton-SmithJoin Dr. Steve Vargo talks OD fatigue with Dr. Saundra Dalton-Smith. Dr. Saundra Dalton-Smith was the keynote speaker at IDOC annual conference, Connection.
2021-02-0111 minIDOC Focal Point PodcastSteve Vargo & Brian Moran Discuss LeadershipIDOC Practice Management Consultant, Dr. Steve Vargo welcomes NY Times best selling author, Brian Moran, to the latest IDOC Focal Point Podcast
2020-10-1318 minIDOC Focal Point PodcastYour Staff and COVID-19Dr. Steve Vargo, IDOC Practice Management Consultant, is joined by Amy Alvarez, IDOC Human Resources Consultant, to discuss a topic that is top of mind of every OD owner - How do I handle COVID-19 concerns within my practice?
2020-08-2127 minIDOC Focal Point PodcastBecoming an Effective Leader with Special Guest, Kristen HadeedIDOC Practice Management Consultant, Dr. Steve Vargo, is joined by special guest, Kristen Hadeed, Founder of Student Maid and author of the well-received book on leadership: Permission to Screw Up. Listen to this edition of the Focal Point podcast and learn from two highly regarded, published authors on why it's OK to make mistakes, admit to them, and learn from the experience.
2020-08-1940 minIDOC Focal Point PodcastHiring Associate ODs post-COVID-19Join IDOC Practice Finance Consultant, Nathan Hayes, as he offers guidance on the recruitment, compensation, and managing of associate ODs in your practice.
2020-08-1138 minIDOC Focal Point PodcastTop 5 Interview MistakesJoin IDOC Practice Management Consultant, Dr. Steve Vargo as he provides guidance on common interview mistakes and how to avoid making them.
2020-07-0611 minIDOC Focal Point PodcastKey Metrics Every Practice Should Be TrackingDr. Steve Vargo, IDOC Practice Management Consultant, interviews Evan Kestenbaum, COO of GPN Technologies & Founder of the EDGEPro™ by GPN Technologies, to discuss the most critical metrics every independent optometry practice needs to track.
2020-07-0622 minIDOC Focal Point PodcastPrivate Equity Takes Root - What Does It Mean For OptometryListen to IDOC Practice Finance Consultant provide context on what the influx of Private Equity means to Independent Optometry.
2020-07-0623 minIDOC Focal Point PodcastHey, Practice Owners You Need A Vacation!Why do you need to take a vacation? This may be the most welcome advice you've had in a while! There are 3 boxes you have to check. Listen to IDOC's Financial Consultant, Nathan Hayes, to learn more.
2020-07-0612 minIDOC Focal Point PodcastPat Basile's Keys To Practice Excellence 3 Key Staff MembersJoin IDOC Optical Management Consultant, Pat Basile as she discusses key staff members that contribute to the success of the Practice.
2020-07-0606 minIDOC Focal Point PodcastWhat Sets Great Owners ApartJoin IDOC Consultants, Dr. Steve Vargo and Nathan Hayes as they discuss the commonalities they see amongst the highest performing practices.
2020-07-0635 minIDOC Focal Point PodcastDr. Steve Vargo Interviews Dr. Paul LevineIDOC Member Paul Levine, OD discusses Orthokeratology and Myopia Control with Focal Point's Dr. Steve Vargo.
2020-07-0623 minIDOC Focal Point PodcastDry Eye Discussion With Dr. Kris MayIDOC Practice Management Consultant Steve Vargo, OD, MBA interviews Dry Eye specialist Dr. Kris May.
2020-07-0625 minIDOC Focal Point PodcastIDOC CEO Dave Brown InterviewIDOC CEO Dave Brown reflects on the optical industry.
2020-07-0625 minIDOC Focal Point PodcastIs Partnership Right For YouIDOC Finance Consultant Nathan Hayes discusses partnership pros and cons.
2020-07-0615 minIDOC Focal Point PodcastProfit First Book ReviewIDOC Finance Consultant Nathan Hayes presents his review of Profit First, by Mike Michalowicz.
2020-07-0621 minIDOC Focal Point PodcastLet’s Get Clear About Your FutureIDOC Practice Management Consultant Dr. Steve Vargo talks about your practice future and the IDOC 3 year growth plan.
2020-07-0612 minIDOC Focal Point PodcastWhat To Include In A Staff MeetingIDOC Practice Finance Consultant Nathan Hayes discusses his views on what to include in a staff meeting.
2020-07-0614 minIDOC Focal Point PodcastWhere Are All The Associate ODsDr. Steve Vargo, IDOC Practice Management Consultant tackles misconceptions in the marketplace, as well as what questions to ask yourself when preparing to bring on an associate OD.
2020-07-0611 minIDOC Focal Point PodcastOptical Selling Influencing Patient BehaviorIDOC Practice Management Consultant Dr. Steve Vargo and IDOC Optical Management Consultant Ximara Vega discuss Optical selling strategy and how to influence patient behavior.
2020-07-0615 minIDOC Focal Point PodcastYoung ODs Opportunities And Challenges Upon GraduationIDOC Financial Management Consultant, Nathan Hayes, offers up his thoughts on opportunities and challenges that await new ODs upon graduation.
2020-07-0624 minIDOC Focal Point PodcastIDOC Connection 2020IDOC's Connection 2020 is rapidly approaching. Check-in here to get the latest on what to expect in Orlando this coming February.
2020-07-0609 minIDOC Focal Point PodcastThe A To Zs Of Employing Associate OdsCheck out IDOC Practice Management Consultant, Dr. Steve Vargo's presentation from the IDOC Connection 2019 on Employing Associate ODs.
2020-07-061h 10IDOC Focal Point PodcastExit Planning Questions Every Owner Needs To AskJoin IDOC Practice Finance Consultant, Nathan Hayes, as he provides his thoughts on Practice Exit Planning.
2020-07-0621 minIDOC Focal Point PodcastAnswering HR Questions Related To COVID - 19Join IDOC Practice Management Consultant, Dr. Steve Vargo, and IDOC HR Consultant, Amy Alvarez as they answer questions from submitted by members in regards to COVID-19.
2020-07-0616 minIDOC Focal Point PodcastIDOC Interview Billing With Dr. Eric Botts CEO OBC Billing SpecialistsJoin Dr. Steve Vargo as he interviews Dr. Eric Botts, CEO of OBC Billing Specialists on all things billing.
2020-07-0630 minIDOC Focal Point PodcastMyopia ManagementJoin IDOC Practice Management Consultant, Steve Vargo, OD, MBA, and special guests as they discuss Myopia Management.
2020-07-0625 minIDOC Focal Point PodcastIDOC Consultants answer the most common questions asked during the 03/28 Facebook Live sessionJoin IDOC Consultants Dr. Steve Vargo, Amy Alvarez, and Nathan Hayes as they answer the most common questions asked by the Eye Care Community during the March 28th Facebook Live session as it pertains to the FFCRA and CARES Act.
2020-07-0531 minIDOC Focal Point PodcastFinance Options Available to Business OwnersJoin IDOC Practice Finance Consultant, Nathan Hayes and Practice Management Consultant, Dr. Steve Vargo as they discuss Finance options available to business owners during the COVID-19 situation.
2020-07-0518 minIDOC Focal Point PodcastDr. Steve Vargo and Dr. Jaclyn Munson Discuss Preventative Eye CareJoin IDOC Practice Management Consultant, Dr. Steve Vargo, and IDOC member, Dr. Jaclyn Munson, from Fort Collins Family Eye Care, as they discuss the importance of preventative eye care.
2020-07-0536 minIDOC Focal Point PodcastTelehealth Billing Questions with Dr. Eric Botts, CEO OBC Billing SpecialistsIDOC Practice Management Consultant, Dr. Steve Vargo, is joined by Dr. Eric Botts, CEO OBC Billing Specialists, to discuss Telehealth exams and billing guidance.
2020-07-0516 minIDOC Focal Point PodcastSafety Discussion with Dr. Michael Duenas, AOA Chief Public Health OfficerJoin IDOC Practice Management Consultant, Dr. Steve Vargo as he welcomes AOA Chief Public Health Officer, Dr. Michael Duenas to discuss safety.
2020-07-0555 minIDOC Focal Point PodcastPPP Forgiveness Update for Independent OptometristsJoin IDOC Practice Finance Consultant, Nathan Hayes as he provides an update on PPP forgiveness for Independent Optometrists.
2020-07-0508 minIDOC Focal Point PodcastPractice Reopening Update and LearningsJoin IDOC Practice Finance Consultant, Nathan Hayes as he talks about the reopening of practices and learnings.
2020-07-0513 minIDOC Focal Point PodcastFocal Point: Safety In The OpticalIDOC Practice Management Consultant Steve Vargo, OD, MBA discusses Safety in the Optical with De Rigo REM President and CEO Alessandro Baronti in a Facebook Live session.
2020-07-0534 minIDOC Focal Point PodcastIDOC's Consultant Dr. Steve Vargo and CEO Dave Brown on LeadershipJoin IDOC CEO Dave Brown and Practice Management Consultant Dr. Steve Vargo as they discuss adapting to change and the importance of leadership during the COVID-19 uncertainty.
2020-07-0509 minIDOC Focal Point PodcastPodcast Dr. Steve Vargo And Bill Gerber AudioJoin IDOC Practice Management Consultant, Dr. Steve Vargo, and Bill Gerber, founder, and CEO of OMG! Optical Marketing Group and Contentlinq as they discuss numerous topics related to Optical selling within the practice.
2020-07-0246 min