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EYE OWN A BUSINESSEYE OWN A BUSINESSBeyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & ProfitIn this episode, Dr. Steve Vargo chats with Dr. James Wood to discuss the underutilized potential of retinal imaging in eye care practices. They explore how retinal imaging, particularly widefield and ultra-widefield imaging, can significantly enhance patient education, boost compliance, and improve financial outcomes for practices. Dr. Wood shares practical tips for obtaining clearer images and strategies for increasing patient acceptance of screening procedures. The conversation also delves into the future of retinal imaging technology and its role in addressing the growing needs of an aging population.   Follow our Podcast on All Available Platforms ...2025-07-2239 minEYE OWN A BUSINESSEYE OWN A BUSINESSFrom Gen Z to Boomers: Customizing Eye Care by GenerationIn this episode, Dr. Steve Vargo welcomes Dr. Juawana Hall to discuss the importance of understanding generational differences in patient care. They explore how different generations, from Boomers to Gen Z, have distinct expectations and behaviors regarding eye care. Dr. Hall shares her journey and the methods she uses to tailor communication and recommendations to various age groups. The discussion delves into the value of personality profiling, generational models, and the specific preferences and needs of each age group. They also discuss innovative approaches to contact lens recommendations and the importance of personalizing patient interactions to build loyalty and...2025-07-1540 minEYE OWN A BUSINESSEYE OWN A BUSINESSWhere's the Money? Fixing the Cracks in Your BillingIn this episode of Eye Own a Business, Dr. Steve Vargo sits down with Cindy Braden, Vice President of Sales at OneSpot, to uncover the hidden breakdowns in the billing process that are costing eye care practices serious money. From aging A/R to the risks of relying on a single biller, Cindy shares eye-opening insights on how to protect your revenue and streamline your billing systems—whether in-house or outsourced. You’ll also hear how technology, including AI, is reshaping revenue cycle management and giving practices powerful tools to stay ahead. If you're tired of leaving mone...2025-07-0837 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice CultureIn this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annual retreats on leadership, teamwork, and business growth. Dr. Roche explains the logistics, planning, and execution of successful annual retreats, sharing how they have become her staff's favorite day of the year. She delves into the themes, activities, and strategies that make these retreats effective, including team-building exercises, custom-tailored content, and the importance of fostering vulnerability and connection among staff. Dr. Roche also provides insights on maintaining the momentum of retreat learnings throughout the year for...2025-07-0138 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe CLEAR Leadership Model: 5 Simple Shifts that Transform Team PerformanceIn this episode, host Dr. Steve Vargo turns the focus to leadership, presenting the CLEAR Leadership Model. Dr. Vargo outlines a five-step framework designed to build trust, boost accountability, and foster engagement within an eyecare practice. The model, which stands for Coach with Curiosity, Lead by Listening, Equip with Skills, Align Around Purpose, and Reinforce through Recognition, aims to simplify effective leadership through intentional communication. Whether you're an office manager, team lead, or practice owner, this episode provides practical insights to improve team dynamics and drive better performance.   Follow our Podcast on All Available Platforms...2025-06-2435 minEYE OWN A BUSINESSEYE OWN A BUSINESSYou Can’t Be the Doctor and the Manager: Why EOS Might Be the System You NeedIn this episode, Steve interviews Dr. Garrett Whitmore, an OD who has successfully implemented the Entrepreneurial Operating System (EOS) to manage his thriving, multi-location practice. Dr. Whitmore explains the six core components of EOS—vision, people, data, issues, processes, and traction—and how these practical tools help run a business efficiently. He shares his journey, from the initial struggle to get team buy-in to achieving significant growth and operational excellence. The conversation also dives into accountability, the importance of clear vision and communication, and the role of coaches in successfully adopting EOS. Dr. Whitmore offers valuable advice for other prac...2025-06-1745 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Future Is Clear: Game-Changing Lens Tech Every OD Should KnowIn this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram ...2025-06-1027 minEYE OWN A BUSINESSEYE OWN A BUSINESSUsing AI for Smarter Hiring, Training and EfficiencyIn this episode, we welcome back Ankit Patel to discuss the innovative use of AI in his business, My Business Care Team, which provides virtual staffing solutions for eyecare practices. Ankit explains how AI can address staffing challenges, create effective job descriptions, facilitate behavioral-based interviews, and streamline the hiring process. He also delves into AI's role in training and development and practical steps to integrate AI into workflows for improved efficiency and automation.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Foll...2025-06-0337 minEYE OWN A BUSINESSEYE OWN A BUSINESSBuilt for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in OptometryIn this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care.   F...2025-05-2731 minEYE OWN A BUSINESSEYE OWN A BUSINESSOut of Sight, Top of Mind: Leading Remote Teams in EyecareIn this episode, Dr. Steve Vargo chats with Corey Pinnegar, founder of remote staffing company TEEM. They delve into the evolving landscape of remote work in optometry. They discuss the challenges of staffing shortages, rising payroll costs, and the potential for virtual assistants (VAs) to fill gaps and alleviate administrative burdens in optometry practices. Corey shares insights on integrating VAs into teams, emphasizing trust, clear expectations, and continuous employee development. This episode provides valuable guidance for practice owners considering the leap to remote staffing solutions.   Follow our Podcast on All Available Platforms Follow ou...2025-05-2043 minEYE OWN A BUSINESSEYE OWN A BUSINESSCore Value Dispensing: How Trust and Integrity Drive Optical RevenueIn this episode, I’m joined by respected optician and educator Joy Gibb to explore how integrity, empathy, and curiosity—not sales tactics—drive the most impactful optical experiences. Joy introduces the concept of core value dispensing, where product recommendations are rooted in genuine care and a desire to improve each patient’s quality of life. We discuss how opticians can uncover lifestyle needs through better questions, collaborate more effectively with doctors, and build lasting trust with patients. Whether you're a doctor, optician, or team leader, this episode offers practical insights to help you elevate care, boost confidence in recommen...2025-05-1340 minEYE OWN A BUSINESSEYE OWN A BUSINESSHow Eye Doctors Are Helping Migraine Sufferers See the LightIn this episode, Dr. Steve Vargo interviews Dr. Charles Posternack about his extensive career in healthcare and the founding of Avulux, a company dedicated to developing specialized lenses to aid migraine sufferers. Dr. Posternack shares personal stories and statistical insights into the prevalence and impact of migraines, particularly on those under 50 and on veterans. He explains the scientific basis behind Avulux lenses, their effectiveness, and their high success rate. The discussion also covers the FDA-approved safety of these lenses and the significant opportunity they present for optometrists to differentiate their practices and better serve patients.   F...2025-05-0634 minEYE OWN A BUSINESSEYE OWN A BUSINESSNavigating Tariffs: Impact on Eye Care PracticesIn this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook 2025-04-2930 minEYE OWN A BUSINESSEYE OWN A BUSINESSWhy Patients Say No—And How to Help Them Say YesIn this special episode of Eye Own a Business, I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insi...2025-04-2234 minEYE OWN A BUSINESSEYE OWN A BUSINESS“How Can I Afford to Hire?” Turning Payroll Anxiety into Practice GrowthIn this episode, Steve Vargo interviews Nathan Hayes, discussing the challenges and strategies surrounding payroll and hiring in optometry practices. They explore the complexities of hiring decisions, balancing fear and logic, and the importance of having the right team members to drive growth. They also touch on practical advice for managing staff, the benefits of outsourcing tasks like bookkeeping, and the nuanced role of incentive bonuses. The conversation aims to provide clarity and actionable insights for practice owners navigating the current labor market.   Follow our Podcast on All Available Platforms Follow our Podcast on...2025-04-1539 minEYE OWN A BUSINESSEYE OWN A BUSINESSHow to Make Your Associate OD a Revenue DriverIn this episode, Dr. Steve Vargo addresses a common challenge faced by practice owners: how to increase revenue production from associate ODs. He emphasizes the importance of clear communication in setting expectations, tracking performance metrics, and having productive review meetings. Dr. Vargo highlights the need for mentorship, focusing on patient care rather than just revenue, and creating a supportive environment. He concludes with tips on hiring the right associate and key metrics to track for ongoing success.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC o...2025-04-0821 minEYE OWN A BUSINESSEYE OWN A BUSINESSStart Over, Start Fresh: How One OD Designed a Practice That Aligns with Her LifeIn this episode, Dr. Jennifer Stewart returns to discuss her remarkable journey back into private practice after selling her first practice. Reflecting on her initial decision to step away and the motivations behind her return, Dr. Stewart shares insights into what she learned about patient care and business operations. The conversation explores the challenges and rewards of cold starting a new practice and highlights the importance of focusing on what one truly enjoys in the profession. This episode offers valuable advice on decision-making, risk-taking, and seeking support from others in the optometry field. Dr. Stewart's candid discussion provides a...2025-04-0142 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Future of Optometry: What the Next Generation of ODs Really WantThe future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to the...2025-03-2549 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Power of Influence: How Communication Transforms Optical SalesIn this episode, Kayla Ashley, founder of Spexy, joins the podcast to discuss the importance of influential communication and how simple behavioral adjustments can notably improve patient trust and practice outcomes. Ashley shares actionable insights into reducing patient walkouts, optimizing team interactions, and enhancing the overall patient experience. The significance of active listening and the impact of non-verbal cues are also highlighted to ensure patients feel heard and understood, thus fostering loyalty and increasing sales. This episode offers invaluable advice to both doctors and optical staff aiming to boost their communication skills and practice effectiveness.   F...2025-03-1858 minEYE OWN A BUSINESSEYE OWN A BUSINESSBeyond the Exam Room: Why Optometrists Must Think Like CEOsAt The Connection 2025, Dr. Todd Cohan discusses the importance of integrating a business mindset into optometry practices. He shares insights on balancing patient care with effective business management, highlighting three pillars of his practice: primary eye care, myopia management, and dry eye treatment. Dr. Cohan emphasizes the need for entrepreneurial skills, the significance of valuing staff, and the methods of creating accountability and trust within the team. He also shares his journey of transitioning from traditional eye care to specialized services to ensure sustainable growth and patient satisfaction.   Follow our Podcast on All Available Platforms2025-03-1132 minEYE OWN A BUSINESSEYE OWN A BUSINESSOptimizing Optometry Marketing: Insights from Jeremy BonoIn this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook2025-03-0434 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe CLEAR Sales Model: A Simple Approach to Selling EyewearIn this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the...2025-02-1822 minEYE OWN A BUSINESSEYE OWN A BUSINESSStop Jonesin’…measure your success against your own purpose, not someone else’sIn this episode originally aired on the 20/20 Money podcast, certified financial planner Adam Cmejla and Dr. Steve Vargo discuss the importance of staying true to one's vision and passion in practice ownership. The conversation highlights common pitfalls such as the temptation to mimic other successful practices and urges optometrists to avoid unnecessary comparisons. Steve shares insights on identifying and focusing on activities that align with one's vision, experimenting with new ideas, and making well-considered decisions in practice management. The episode also emphasizes the importance of learning from failures, finding joy and passion in one's work, and balancing financial success...2025-02-1149 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Admin Day Trap: How to Reclaim Your Time and Grow Your PracticeAre you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully.   Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and p...2025-02-0450 minEYE OWN A BUSINESSEYE OWN A BUSINESSEmbracing and Implementing Change in Your PracticeIn this episode of Eye Own a Business, Steve welcomes practice management experts Sharon Carter and Lynn Lawrence to discuss their keynote presentation, How to Embrace Change and Implement It, which will be delivered at the upcoming IDOC Connection conference in February. The conversation explores why change is challenging in optometry practices, how to implement it effectively, and the critical role leadership plays in navigating change. Sharon and Lynn share insights on overcoming resistance, building strong teams, and developing processes that drive success.   Follow our Podcast on All Available Platforms Follow our Podcast o...2025-01-281h 01EYE OWN A BUSINESSEYE OWN A BUSINESSThe Future is Now: AI Applications in Optometry You Can Use TodayIn this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.     Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn W...2025-01-2136 minEYE OWN A BUSINESSEYE OWN A BUSINESSBut I Don’t Sell - Ethical Strategies for Boosting Sales in EyecareIn this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around se...2025-01-1417 minEYE OWN A BUSINESSEYE OWN A BUSINESSStarting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye SuccessIn this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow I...2025-01-0732 minEYE OWN A BUSINESSEYE OWN A BUSINESSStaff Conflict is Inevitable: How to Embrace it and Manage it EffectivelyIn this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively. Follow us on Instagram at https://www.instagram.com/idoc_net/ Follow us on Facebook https://www.facebook.com/IDOC.OptometricAlliance Follow us on LinkedIn https://www.linkedin.com/company/idoc     2024-12-1712 minEYE OWN A BUSINESSEYE OWN A BUSINESSCould Your Patient’s Headache Journey End with You?In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.    Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Fo...2024-12-1044 minEYE OWN A BUSINESSEYE OWN A BUSINESSWhy One-on-One Meetings Are the Key to Thriving TeamsIn this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.     Watch Episodes on YouTube at Eye Own a Business - YouTube Follow us on Instagram at https://www.instagram.com/eyeownabusiness/  Facebook http...2024-12-0326 minEYE OWN A BUSINESSEYE OWN A BUSINESSHow to Respond When Parents Say, ‘Not Interested’In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.     WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Web...2024-10-2934 minEYE OWN A BUSINESSEYE OWN A BUSINESSFrom One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice GrowthIn this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.  WATCH EPISODES ON YOUTUBE Resources for I...2024-10-1556 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Power of Failure: Learning from What Doesn’t WorkIn this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas.  WATCH EPISODES ON YOUTUBE Resources for Independent O...2024-10-0117 minEYE OWN A BUSINESSEYE OWN A BUSINESSStrategies for Boosting Second Pair SalesIn this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience.    Find more information about how IDOC ca...2024-09-1752 minEYE OWN A BUSINESSEYE OWN A BUSINESSAchieving Success Without Vision Plans: An Optometry Practice Case StudyIn this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.    Learn more about how IDOC can he...2024-09-0339 minEYE OWN A BUSINESSEYE OWN A BUSINESSReducing Contact Lens Dropouts: Strategies for SuccessIn this episode, special guest Dr. Scott Moscow, Clinical Director at Roswell Eye Clinic, shares insights on preventing contact lens dropouts and reigniting interest in contact lenses among patients. The discussion covers the benefits of contact lenses for both patients and practices, methods to increase contact lens capture rates, and the importance of consistent staff training. The episode also explores how to address common patient complaints about contact lenses, the business impact of fitting more patients with contact lenses, and innovative strategies for effectively presenting contact lenses to patients.    Learn more at Optometry Practice Management & Al...2024-08-2045 minEYE OWN A BUSINESSEYE OWN A BUSINESSRevving Up Revenues with Driver Intelligence LensesIn this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively.     Learn more...2024-08-0634 minEYE OWN A BUSINESSEYE OWN A BUSINESSFrom Hunting to Fishing to Golf: Meeting the Needs of Your Outdoor EnthusiastsIn this episode, Dr. Steve Vargo interviews Norm Kester, founder of the outdoor lifestyle brand RLVNT. Launched in 2019, RLVNT specializes in eyewear designed to meet the unique needs of outdoor activities such as hunting, fishing, and golf. Norm discusses the unmet demand in the market for specialized eyewear and how his products fill that gap. The conversation covers relevant statistics about the outdoor activity market, the innovative features of their eyewear, including UV and screen-view technology, and the importance of understanding and catering to patients' passions. The episode concludes with recommendations on how optometry practices can integrate and promote...2024-07-2329 minEYE OWN A BUSINESSEYE OWN A BUSINESSLeverage Google Ads to Grow Your PracticeIn this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies.    Learn more about Optometry Marketing Services: https://optom...2024-07-0944 minEYE OWN A BUSINESSEYE OWN A BUSINESSDeveloping a Successful Dry Eye Clinic on a BudgetIn this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating...2024-06-2555 minEYE OWN A BUSINESSEYE OWN A BUSINESSFrom Insurance to Independence: Creating a Premium Practice and Work-Life HarmonyDr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals.  Learn more about IDOC: Optometry Practice Management & Alliance | IDOC 2024-06-1146 minEYE OWN A BUSINESSEYE OWN A BUSINESSBehind the Benchmarks: Insights for Managing Overhead and ProfitabilityNathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how the Books and Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business.  Download the report here: https://bit.ly/44HRX0V 2024-05-1436 minEYE OWN A BUSINESSEYE OWN A BUSINESSWhat’s My Practice Worth?In this podcast, Nathan Hayes, IDOC’s Director of Financial Services, highlights the essential factors involved in determining the value of a practice, including revenue, profitability, market conditions, and competition. The role of financial statements and historical performance metrics, such as EBITDA, is emphasized as critical tools in the valuation process.  The conversation also explores the challenge of quantifying intangible assets like goodwill, reputation, and relationships, shedding light on their impact on a practice's overall value. The interview addresses whether formal valuations are necessary for all practices and how the presence of private equity has transformed the land...2023-10-2441 minEYE OWN A BUSINESSEYE OWN A BUSINESSStructure Your Optical so the Selling is Done for YouIs it possible to set up your optical so most of the selling is done for you without having to speak to the patient? Where you get the patient 80% of the way there and then you close the last 20%   When the patient walks into your optical, there are a lot of factors that can encourage or discourage a sale. Many of these operate on a subconscious level. Things like the number of decisions the consumer is forced to make, where frames are placed relative to eye level, and even the cleanliness of the frames can impact sales.   2023-06-0653 minEYE OWN A BUSINESSEYE OWN A BUSINESSI Found You Online! Online Marketing that Gets ResultsWhen people search for an eye doctor (or related service) in your area, are you the one who shows up? If not, you’re losing patients and money!  While word-of-mouth marketing may still be king for many practices, online marketing is not far behind. In this episode with Wayne Street, SEO Manager at IDOC, we discuss the most effective online marketing strategies, how to position your website and content to rank high when people in your area search for eye care services, and reasons your marketing is not working (wasting money).  For those who lack the...2023-05-2331 minEYE OWN A BUSINESSEYE OWN A BUSINESSTrouble Getting Patients to Say Yes? Try Communicating Differently.Patient education and effective communication are not the same thing. Patient education only guarantees people will hear what you say. Effective communication increases the odds people will do what you say. So, how do we become better communicators?  Fortunately, we don’t have to guess at that, we just have to make some small but powerful changes in how we communicate with patients. There is a mountain of research demonstrating how to be more effective and influential when communicating with others, and this can be easily applied to patient care. In this podcast, I present some of the...2023-01-0530 minEYE OWN A BUSINESSEYE OWN A BUSINESSNew Year, New Goals! 3 Goal Setting Flaws that Sabotage SuccessHave you set annual goals for your practice in the past that required you and your staff to perform or produce at a higher level to reach the goal? Did you succeed, or did you find yourself coming up short at the end of the year?     There are many flaws and weaknesses in traditional goal setting, this is especially prevalent with annual goals and bonuses. Leaning on research in workplace behavior, I discuss 3 common reasons practices fail to reach their annual goals, and how to devise a system that increases your chances of success.   2022-12-2025 minEYE OWN A BUSINESSEYE OWN A BUSINESSSwitching Patients to Daily Disposables (Without Patient Resistance)There are times when an OD feels it’s in the best interest of a patient to modify their contact lenses. This often involves making a change, such as changing the brand or modality. This can be a challenge with a patient who is not experiencing any problems with their habitual contact lenses. It can be even more challenging when the lenses you’re prescribing will cost the patient more money than their current lenses.     In this episode, Dr. Moscow shares his strategies for presenting daily disposable, handling objections, and getting the patient’s “buy-in.” These strateg...2022-11-2225 minEYE OWN A BUSINESSEYE OWN A BUSINESSMy One Year Education in Managing an OpticalLet’s dig into a topic many ODs lack knowledge and expertise about… optical and inventory management. They didn’t teach us that in school! Dr. Neil Patel is a young OD who purchased a practice one year ago. His first thought was “How hard can this be?” Not long after he confided to an IDOC Optical Consultant, “I have no idea what I’m doing!” That self-realization led to his quest to work with our Inventory Management team and learn more about how to successfully manage his optical and inventory. In this interview, Dr. Patel shares what he’s learne...2022-11-0837 minEYE OWN A BUSINESSEYE OWN A BUSINESSRethinking Practice Metrics: Do the Old Rules Still Apply?Change in the eyecare industry is nothing new, but the past few years have seen more change than normal. Having a solid understanding of your practice financials is important to help you navigate changes and strategize for the road ahead.  IDOC’s Associate Director of Financial Services, Nathan Hayes, shines a light on what metrics are most important and how to use those metrics in your business planning and decision-making. We also discuss IDOC’s Books and Benchmarks service that takes the burden of bookkeeping off your plate… and makes sure it’s done right!     ...2022-10-2532 minEYE OWN A BUSINESSEYE OWN A BUSINESSAre You Bored? Rediscover Your Passion for Eye CareDoes your career feel stagnant? Have you lost your excitement for practicing optometry? If you fall into that category, that may be hard to admit, but you’re not alone. In fact, it’s very common for ODs to feel “burned out” from the routine of seeing patients. The good news is… you don’t have to be confined to a small dark room if you don’t want to. A lot of opportunities exist for ODs to pursue alternative career paths if they aspire to. In this episode I talk to Dr. Joel Hayden. His story involves speci...2022-09-2725 minEYE OWN A BUSINESSEYE OWN A BUSINESSStop Dabbling in Dry Eye! Make it Your SpecialtyLike many specialty services, a lot of ODs “dabble” but fail to make a service like Dry Eye a meaningful part of their practice. From a clinical and financial standpoint, dry eye has tremendous potential, but a lot of ODs are standing on the sidelines while doctors like Dr. Cohen are going all in and reaping the benefits!   It takes time, effort and money to get where Dr. Cohen is, but the important thing is just to get started. In this episode, we hit the fundamentals of launching a dry eye specialty. Stop dabbling and start building.   ...2022-09-1324 minEYE OWN A BUSINESSEYE OWN A BUSINESSGood Boss or Bad Boss? Which One are You?In this episode we talk with Dr. Michelle Johnston, author of The Seismic Shift in Leadership, about being a more effective leader. Leadership in the workplace has moved beyond the “command and control” style… or has it? Many leaders are still deploying outdated methods of leading their teams. In a time where employees appear disengaged, turnover is high, and practice revenues are stagnant, it’s worth looking in the mirror and asking, “Am I the problem?”   This interview may challenge many of the ideas you have about leadership, but if you’re willing to make some changes, t...2022-08-3033 minEYE OWN A BUSINESSEYE OWN A BUSINESSCreating a “Magical” Patient ExperienceBenchmarking is a term used in business to reference the study of other companies or businesses to compare with your own. Through this process, many companies will (wisely) adopt best practices of other companies.   Disney is one such company that has been widely studied by numerous other companies across a wide spectrum of industries. In this episode, Dr. Vargo talks with Dr. Jennifer Stewart about her fascination with Disney and how she’s integrated many of their business strategies into her practice.     Follow us on Instagram, at https://www.instagram.com/idoc.alliance/ or htt...2022-08-1625 minEYE OWN A BUSINESSEYE OWN A BUSINESSHelp! I Was Denied Access to an Insurance PanelIn this episode, Dr. Vargo reached out to IDOC’s own Managed Care Consultant, Jenna Armitage, to discuss an issue we’re hearing from many ODs – getting denied access to insurance panels. This has been a longstanding issue with a few vision plans, but we’re now hearing this more frequently for medical plans also.   While we’re seeing a trend with many practices dropping insurance plans, that’s not practical for every practice and the majority of optometry practices still depend on access to patients provided by insurance companies. In this podcast, we’ll walk you through the pro...2022-08-0216 minEYE OWN A BUSINESSEYE OWN A BUSINESSEmployee Benefits: How to Compete with Large EmployersIn this episode, Dr. Vargo explores the world of employee benefits with Cory Friedman, Senior VP of Benefits Consulting with the Alera Group. They cover how to get started, how to choose what benefits to offer, how small businesses can get creative with benefits to stay competitive with larger employers, and how to manage all of it without losing your mind!   In this job market, employers have to be competitive with salary and benefits to acquire and retain good talent. Cory’s background working with small businesses gives him a unique perspective and he does a great job...2022-07-1946 minEYE OWN A BUSINESSEYE OWN A BUSINESSThe Economy and Practice Ownership: What to Do and What to ExpectIn this episode, Dr. Vargo sits down with IDOC CEO Dave Brown to discuss something on everyone’s mind – the economy! For business owners, scary words like inflation and recession might be keeping you up at night. You’re probably feeling the pressure from things like rising wages and higher cost of goods, not to mention the fear and uncertainties that come from not knowing what the future holds.  In this podcast, they discuss the good, the bad and the ugly. Fortunately, it’s not all bad and ugly. Neither Dave nor Steve have a crystal ball, but they...2022-07-0521 minEYE OWN A BUSINESSEYE OWN A BUSINESSSimple Marketing Tactics that Get Big ResultsMarketing is critical to the growth of any business, but HOW to spend those marketing dollars is a decision many practice owners grapple with. Host, Dr. Steve Vargo sits down with Dr. Matt Taylor to discuss his approach to digital marketing, print marketing, and community involvement. If you want to delegate your marketing, let IDOC help https://idoc.net/productsandservicesmarketing.    Follow us on Instagram at https://www.instagram.com/idoc.alliance/ or https://www.instagram.com/idocnet/ Facebook https://www.facebook.com/IDOC.OptometricAlliance LinkedIn https://www.linkedin.com/company/idoc...2022-06-2118 minEYE OWN A BUSINESSEYE OWN A BUSINESS5 Biggest Financial Blunders/MistakesLet’s talk MONEY! Specifically, regarding mistakes made by practice owners who handle their own bookkeeping. Host, Dr. Steven Vargo sits down with Hayley Stewart, IDOC’s Financial Services manager to discuss what owners can do to keep their books accurate.   If you want to make sound financial decisions for your practice, you have to have accurate books, our expert says that 80% of the books she takes over has at least 1 of the 5 financial blunders we discuss in this episode. For more information on outsourcing your bookkeeping, visit https://booksandbenchmarks.com/    Follow o...2022-05-1917 minEYE OWN A BUSINESSEYE OWN A BUSINESSWelcome to Eye Own a BusinessBuild an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net 2022-05-0601 minIDOC Focal Point PodcastIDOC Focal Point PodcastCreating a Positive Work CultureIDOC is proud to announce that we recently won certification from Great Place to Work Institution, which measures employee satisfaction within their organization. Dr. Steve Vargo is joined by IDOC's CEO, Dave Brown, and VP of HR, Jill Johnson, to discuss the certification, how IDOC achieved this milestone, and how practice owners can use IDOC's experience to increase employee satisfaction in their office.2021-05-1132 minIDOC Focal Point PodcastIDOC Focal Point PodcastIntroducing IDOC HR NowIn this episode of the IDOC Focal Point Podcast, Consultants Dr. Steve Vargo and Amy Alvarez connect with members Dr. Todd Cohan and Erin DePhillippo to discuss HR Now - the new HR benefit that provides on-demand HR Support for your practice. Learn more about how HR Now is the benefit you need to cure the complications that arise with HR management in your practice.2021-05-0615 minIDOC Focal Point PodcastIDOC Focal Point PodcastDr. Steve Vargo discussed OD fatigue with Dr. Saundra Dalton-SmithJoin Dr. Steve Vargo talks OD fatigue with Dr. Saundra Dalton-Smith. Dr. Saundra Dalton-Smith was the keynote speaker at IDOC annual conference, Connection.2021-02-0111 minIDOC Focal Point PodcastIDOC Focal Point PodcastSteve Vargo & Brian Moran Discuss LeadershipIDOC Practice Management Consultant, Dr. Steve Vargo welcomes NY Times best selling author, Brian Moran, to the latest IDOC Focal Point Podcast2020-10-1318 minIDOC Focal Point PodcastIDOC Focal Point PodcastYour Staff and COVID-19Dr. Steve Vargo, IDOC Practice Management Consultant, is joined by Amy Alvarez, IDOC Human Resources Consultant, to discuss a topic that is top of mind of every OD owner - How do I handle COVID-19 concerns within my practice?2020-08-2127 minIDOC Focal Point PodcastIDOC Focal Point PodcastBecoming an Effective Leader with Special Guest, Kristen HadeedIDOC Practice Management Consultant, Dr. Steve Vargo, is joined by special guest, Kristen Hadeed, Founder of Student Maid and author of the well-received book on leadership: Permission to Screw Up. Listen to this edition of the Focal Point podcast and learn from two highly regarded, published authors on why it's OK to make mistakes, admit to them, and learn from the experience.2020-08-1940 minIDOC Focal Point PodcastIDOC Focal Point PodcastHiring Associate ODs post-COVID-19Join IDOC Practice Finance Consultant, Nathan Hayes, as he offers guidance on the recruitment, compensation, and managing of associate ODs in your practice.2020-08-1138 minIDOC Focal Point PodcastIDOC Focal Point PodcastTop 5 Interview MistakesJoin IDOC Practice Management Consultant, Dr. Steve Vargo as he provides guidance on common interview mistakes and how to avoid making them.2020-07-0611 minIDOC Focal Point PodcastIDOC Focal Point PodcastKey Metrics Every Practice Should Be TrackingDr. Steve Vargo, IDOC Practice Management Consultant, interviews Evan Kestenbaum, COO of GPN Technologies & Founder of the EDGEPro™ by GPN Technologies, to discuss the most critical metrics every independent optometry practice needs to track.2020-07-0622 minIDOC Focal Point PodcastIDOC Focal Point PodcastPrivate Equity Takes Root - What Does It Mean For OptometryListen to IDOC Practice Finance Consultant provide context on what the influx of Private Equity means to Independent Optometry.2020-07-0623 minIDOC Focal Point PodcastIDOC Focal Point PodcastHey, Practice Owners You Need A Vacation!Why do you need to take a vacation? This may be the most welcome advice you've had in a while! There are 3 boxes you have to check. Listen to IDOC's Financial Consultant, Nathan Hayes, to learn more.2020-07-0612 minIDOC Focal Point PodcastIDOC Focal Point PodcastPat Basile's Keys To Practice Excellence 3 Key Staff MembersJoin IDOC Optical Management Consultant, Pat Basile as she discusses key staff members that contribute to the success of the Practice.2020-07-0606 minIDOC Focal Point PodcastIDOC Focal Point PodcastWhat Sets Great Owners ApartJoin IDOC Consultants, Dr. Steve Vargo and Nathan Hayes as they discuss the commonalities they see amongst the highest performing practices.2020-07-0635 minIDOC Focal Point PodcastIDOC Focal Point PodcastDr. Steve Vargo Interviews Dr. Paul LevineIDOC Member Paul Levine, OD discusses Orthokeratology and Myopia Control with Focal Point's Dr. Steve Vargo.2020-07-0623 minIDOC Focal Point PodcastIDOC Focal Point PodcastDry Eye Discussion With Dr. Kris MayIDOC Practice Management Consultant Steve Vargo, OD, MBA interviews Dry Eye specialist Dr. Kris May.2020-07-0625 minIDOC Focal Point PodcastIDOC Focal Point PodcastIDOC CEO Dave Brown InterviewIDOC CEO Dave Brown reflects on the optical industry.2020-07-0625 minIDOC Focal Point PodcastIDOC Focal Point PodcastIs Partnership Right For YouIDOC Finance Consultant Nathan Hayes discusses partnership pros and cons.2020-07-0615 minIDOC Focal Point PodcastIDOC Focal Point PodcastProfit First Book ReviewIDOC Finance Consultant Nathan Hayes presents his review of Profit First, by Mike Michalowicz.2020-07-0621 minIDOC Focal Point PodcastIDOC Focal Point PodcastLet’s Get Clear About Your FutureIDOC Practice Management Consultant Dr. Steve Vargo talks about your practice future and the IDOC 3 year growth plan.2020-07-0612 minIDOC Focal Point PodcastIDOC Focal Point PodcastWhat To Include In A Staff MeetingIDOC Practice Finance Consultant Nathan Hayes discusses his views on what to include in a staff meeting.2020-07-0614 minIDOC Focal Point PodcastIDOC Focal Point PodcastWhere Are All The Associate ODsDr. Steve Vargo, IDOC Practice Management Consultant tackles misconceptions in the marketplace, as well as what questions to ask yourself when preparing to bring on an associate OD.2020-07-0611 minIDOC Focal Point PodcastIDOC Focal Point PodcastOptical Selling Influencing Patient BehaviorIDOC Practice Management Consultant Dr. Steve Vargo and IDOC Optical Management Consultant Ximara Vega discuss Optical selling strategy and how to influence patient behavior.2020-07-0615 minIDOC Focal Point PodcastIDOC Focal Point PodcastYoung ODs Opportunities And Challenges Upon GraduationIDOC Financial Management Consultant, Nathan Hayes, offers up his thoughts on opportunities and challenges that await new ODs upon graduation.2020-07-0624 minIDOC Focal Point PodcastIDOC Focal Point PodcastIDOC Connection 2020IDOC's Connection 2020 is rapidly approaching. Check-in here to get the latest on what to expect in Orlando this coming February.2020-07-0609 minIDOC Focal Point PodcastIDOC Focal Point PodcastThe A To Zs Of Employing Associate OdsCheck out IDOC Practice Management Consultant, Dr. Steve Vargo's presentation from the IDOC Connection 2019 on Employing Associate ODs.2020-07-061h 10IDOC Focal Point PodcastIDOC Focal Point PodcastExit Planning Questions Every Owner Needs To AskJoin IDOC Practice Finance Consultant, Nathan Hayes, as he provides his thoughts on Practice Exit Planning.2020-07-0621 minIDOC Focal Point PodcastIDOC Focal Point PodcastAnswering HR Questions Related To COVID - 19Join IDOC Practice Management Consultant, Dr. Steve Vargo, and IDOC HR Consultant, Amy Alvarez as they answer questions from submitted by members in regards to COVID-19.2020-07-0616 minIDOC Focal Point PodcastIDOC Focal Point PodcastIDOC Interview Billing With Dr. Eric Botts CEO OBC Billing SpecialistsJoin Dr. Steve Vargo as he interviews Dr. Eric Botts, CEO of OBC Billing Specialists on all things billing.2020-07-0630 minIDOC Focal Point PodcastIDOC Focal Point PodcastMyopia ManagementJoin IDOC Practice Management Consultant, Steve Vargo, OD, MBA, and special guests as they discuss Myopia Management.2020-07-0625 minIDOC Focal Point PodcastIDOC Focal Point PodcastIDOC Consultants answer the most common questions asked during the 03/28 Facebook Live sessionJoin IDOC Consultants Dr. Steve Vargo, Amy Alvarez, and Nathan Hayes as they answer the most common questions asked by the Eye Care Community during the March 28th Facebook Live session as it pertains to the FFCRA and CARES Act.2020-07-0531 minIDOC Focal Point PodcastIDOC Focal Point PodcastFinance Options Available to Business OwnersJoin IDOC Practice Finance Consultant, Nathan Hayes and Practice Management Consultant, Dr. Steve Vargo as they discuss Finance options available to business owners during the COVID-19 situation.2020-07-0518 minIDOC Focal Point PodcastIDOC Focal Point PodcastDr. Steve Vargo and Dr. Jaclyn Munson Discuss Preventative Eye CareJoin IDOC Practice Management Consultant, Dr. Steve Vargo, and IDOC member, Dr. Jaclyn Munson, from Fort Collins Family Eye Care, as they discuss the importance of preventative eye care.2020-07-0536 minIDOC Focal Point PodcastIDOC Focal Point PodcastTelehealth Billing Questions with Dr. Eric Botts, CEO OBC Billing SpecialistsIDOC Practice Management Consultant, Dr. Steve Vargo, is joined by Dr. Eric Botts, CEO OBC Billing Specialists, to discuss Telehealth exams and billing guidance.2020-07-0516 minIDOC Focal Point PodcastIDOC Focal Point PodcastSafety Discussion with Dr. Michael Duenas, AOA Chief Public Health OfficerJoin IDOC Practice Management Consultant, Dr. Steve Vargo as he welcomes AOA Chief Public Health Officer, Dr. Michael Duenas to discuss safety.2020-07-0555 minIDOC Focal Point PodcastIDOC Focal Point PodcastPPP Forgiveness Update for Independent OptometristsJoin IDOC Practice Finance Consultant, Nathan Hayes as he provides an update on PPP forgiveness for Independent Optometrists.2020-07-0508 minIDOC Focal Point PodcastIDOC Focal Point PodcastPractice Reopening Update and LearningsJoin IDOC Practice Finance Consultant, Nathan Hayes as he talks about the reopening of practices and learnings.2020-07-0513 minIDOC Focal Point PodcastIDOC Focal Point PodcastFocal Point: Safety In The OpticalIDOC Practice Management Consultant Steve Vargo, OD, MBA discusses Safety in the Optical with De Rigo REM President and CEO Alessandro Baronti in a Facebook Live session.2020-07-0534 minIDOC Focal Point PodcastIDOC Focal Point PodcastIDOC's Consultant Dr. Steve Vargo and CEO Dave Brown on LeadershipJoin IDOC CEO Dave Brown and Practice Management Consultant Dr. Steve Vargo as they discuss adapting to change and the importance of leadership during the COVID-19 uncertainty.2020-07-0509 minIDOC Focal Point PodcastIDOC Focal Point PodcastPodcast Dr. Steve Vargo And Bill Gerber AudioJoin IDOC Practice Management Consultant, Dr. Steve Vargo, and Bill Gerber, founder, and CEO of OMG! Optical Marketing Group and Contentlinq as they discuss numerous topics related to Optical selling within the practice.2020-07-0246 min