Shows
Over The Bull®#19 - Are You Marketing for Today…or Tomorrow?Send us a textIn this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:1. Landing Page PitfallsAre you driving ad traffic to low-quality pages? Optimized landing pages now convert at up to 55%, while average rates sit at 2–5%—a staggering gap between real strategy and wasted ad dollars. Companies using 40+ tailored pages generate 500% more leads than those relying on fewer than ten.Sources:• Analytify – How Landing Pages Affect Ad Conversion Rate (2025):https...2025-07-2348 min
Over The Bull®#18 - "Is AI Breaking the Internet…or Rebuilding It?"Send us a textIn this episode of Over the Bull, we break down how AI is rewriting the rules of search, SEO, and online marketing — and what that means for brands trying to stay relevant.From zero-click search to AI-generated content flooding the web, we read directly from some of the most respected sources in the industry. Hear what marketing leaders and researchers from Bain & Company, SearchPilot, Forbes, and Tom’s Guide are saying — word-for-word — about the biggest shifts happening right now.This 30-minute read-through strips away interpretation and commentary, letting the original...2025-07-1649 min
Over The Bull®#17 - Local Search, AI Style—And Why You Still Get Spam TextsSend us a textIn this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis.AI Overviews now appear at the top of many local search results, replacing the traditional map pack in some cases and pushing small businesses further down the page. But does your proximity to the searcher still matter? And what role does your content play in getting featured?You’ll learn:What G...2025-07-0947 min
Over The Bull®#16: Broken Links and Broken Trust: The Cost of Bad Tech PartnershipsSend us a textIn this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era.First up is a vacation rental platform that forces businesses to host booking pages off their own domain—eliminating any SEO benefit and causing a jarring trust gap for users who click away from the brand’s site. Then, Ken dives into the frustrating experience of trying to reclaim a domain...2025-07-0228 min
Over The Bull®#15 - Strategy First, Platform Second: Rethink Web DesignSend us a textMost business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?From DIY builders like Wix and Squarespace to niche industry platforms and open-source tools like WordPress, we explore the strengths and traps of each. But more importantly, we expose how superficial choices—like picking a web company based on a friend’s referral or a good-looking portfo...2025-06-251h 08
Over The Bull®#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven WorldSend us a textAs artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Google Ads strategy—built around microsites and keyword-stuffed landing pages—is quietly becoming outdated in the face of AI-driven search engines and smarter algorithms.Ken Carroll explores how Google’s shift toward AI-powered search results and credibility-based ranking is dismantling the old playbook. We’ll break down why your Google Ads might not perform the way they use...2025-06-1841 min
Over The Bull®#13 - You're Paying Your Vendors to Waste Your TimeSend us a textEver feel like you’re doing your vendor’s job for them — and still footing the bill? In this episode, we pull back the curtain on the hidden costs of poor vendor relationships. From endless back-and-forth emails to fixable mistakes, to the time you spend double-checking work that should’ve been right the first time, we explore how inefficiencies chip away at your bottom line.We’ll talk real-world examples of how trust gets eroded, why “white-glove” often means “we hand you the mess,” and what to look for when choosing partners who actua...2025-06-1140 min
Over The Bull®#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old RulesSend us a textIn this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to dominate are now in their death throes.AI isn’t just disrupting the game—it’s rewriting the rules. Ken explains how large language models are bypassing gimmicks and favoring content from credible, well-cited sources. If your strategy relies on throwing ad dollars at thin content, it’s time to reassess.You’ll learn what actua...2025-06-0425 min
Over The Bull®#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your CampaignsSend us a textWhat if the biggest threats to your marketing success aren’t your competitors — but your own habits?In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsession. These aren’t just abstract concepts — they’re the real-world behaviors that quietly derail campaigns, exhaust budgets, and leave business owners wondering why “nothing seems to work.”From impulsive ad buys to overcomplicated tech stacks, Ken shares the signs to watch for and how to steer clear. Whether you’re launching you...2025-05-2837 min
Over The Bull®#10 - Market Share Is War: KPI's Are Your AmmunitionSend us a textIn this high-impact episode of Over The Bull, Ken breaks down how top-performing businesses use KPIs not just to measure progress—but to win territory. Inspired by a New York-based private equity group acquiring multiple companies, we explore how strategic awareness campaigns paired with smart conversion tracking become the ultimate arsenal in the fight for market dominance. If you’re only measuring phone calls, you’re fighting half the battle.Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.2025-05-1436 min
Over The Bull®#9 - The Wild Wild West of Branding (Micro-Podcast)Send us a textIn this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust.Ken breaks down why consistency matters more than ever, how quick-reference style guides can save a project from creative drift, and why working with a professional isn’t just about polish—it’s about control.You’ll also hear a colorful analogy: sure, a great artist can m...2025-05-0706 min
Over The Bull®#8 - Paying a Premium for an Illusion (Micro-Podcast)Send us a textPaying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups.We explore how agencies like this thrive by banking on a client’s lack of technical insight, and how their tactics—fancy dashboards, inflated fees, and vague service descriptions—create an illusion of value. If you’re a business owner who’s ever wondered what you’re really paying for, this episode will h...2025-04-3009 min
Over The Bull®#7 - The AI Content Cancer That's Killing Your BusinessSend us a textIn this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with algorithms, and why it’s eroding trust, killing brand authority, and flushing your E-E-A-T score down the drain.Plus: how to spot the red flags, what the “Habsburg Theory” has to do with bad blog posts, and how to use AI the right way—without losing your voice or your credibility.Over The...2025-04-2343 min
Over The Bull®#6 - Tough Talk: Drop the 20% That's Draining YouSend us a textSome clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think.We’ll cover:•Red flags that signal a client needs to go•Why “being nice” can ruin your business•The real ROI of letting go•How to free up space for better clients and better workIf you’ve ever kept a client...2025-04-1644 min
Over The Bull®#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)Send us a textIn this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and strategy conversations that happen when a business wants to grow but needs to do it wisely.From evaluating the market and setting priorities to juggling a budget and avoiding common traps, this episode is ideal fo...2025-04-0950 min
Over The Bull®#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)Send us a textBehind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing. From classic examples like Edward Bernays’ “Torches of Freedom” campaign to everyday brand tactics used by tech, fitness, and nonprofits, this episode pulls back the curtain on how emotions are engineered into strategy.We talk about: • ...2025-04-0245 min
Over The Bull®#3 - How to Spot Real Design Talent (And Avoid Template Traps) - feat. Brendan FurnishSend us a textIn a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what happens when businesses undervalue originality, the hidden cost of hiring the wrong designer, and how to qualify creative partners—even if you don’t know anything about design yourself.With Google attributin...2025-03-2656 min
Over The Bull®#2 - The Biggest Marketing MisconceptionsSend us a textThink you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing.In this episode of Over The Bull, we’re cutting through the nonsense and breaking down the most common marketing myths that are costing businesses time, money, and leads. From social media and Google Ads to SEO and content strategy, we’ll unpack why these misunderstandings exist and what to do inste...2025-03-1946 min
The MSP ZoneAn Interview with Glenn Mathis of IntegrisGlenn Mathis, president and COO of Integris, a national MSP, enters the MSP Zone to discuss a variety of topics. In this episode, Charles Weaver and Glenn Mathis discuss the evolving landscape of managed service providers (MSPs) in the context of cybersecurity, vertical specialization, and the impact of AI and automation. They explore how Integris positions itself as a premium IT managed service provider focused on regulatory compliance and vertical markets. The discussion also covers the importance of mergers and acquisitions, customer engagement strategies, and the optimistic outlook for the MSP market in the coming year.2025-03-1839 min
Becker's CFO + Revenue Cycle PodcastMike Weed, CFO of INTEGRIS HealthIn this episode, Mike Weed, CFO of INTEGRIS Health, shares his perspective on key healthcare trends, financial strategies, and growth opportunities in Oklahoma. He discusses the role of automation, improving patient access, and strengthening partnerships to drive efficiency and quality care.In collaboration with R1.2025-03-1300 min
Over The Bull®#1 - The Client We Had To FireSend us a textSometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To learn more about Integris Design, visit https://integrisdesign.comOver The Bull is brought to you by IntegrisDesign.com. All rights reserved.2025-03-1243 min
Channel Insider: Partner POVHow Integris Built A National MSP Platform To Serve SMB CustomersWhat does it take to scale an MSP into a national platform while keeping a local touch? Integris President, COO, and Board Member Glenn Mathis shares how the company navigated rapid growth through private equity and acquisitions, and the evolving IT landscape to create an enterprise level MSP built to better serve the small to medium sized customer market. In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Glenn to discuss how Integris serves regulated industries like community banks, how the MSP helps customers derive value from data, and what makes...2025-03-0643 min
The Pair ProgramCracking the Code: How Startups Can Win with MSP Partnerships | The Pair Program Ep57Cracking the Code: How Startups Can Win with MSP Partnerships | The Pair Program Ep57How do startups break into the market without a massive sales force? And what do Managed Service Providers (MSPs) really look for in vendor solutions, beyond the sales pitch? In this episode, Tim Winkler and Mike Gruen sit down with Brian Luckey (CIO at Integris) and Ian Y. Garrett (CEO & co-founder of Phalanx) to explore the high-stakes world of vendor-MSP relationships. They dive into how cybersecurity startups can leverage MSP partnerships to scale, the biggest pain points MSPs face, and what separates a...2025-02-1859 min
Inside The 1581Transforming Students Into Future Healthcare LeadersOn this edition of Inside the 1581, we discover how strategic partnerships between high schools and hospitals can foster the next generation of healthcare professionals. James Sharp, Director of Nursing at INTEGRIS Miami Hospital and INTEGRIS Grove Hospital, and Leslie Sexson, a counselor from Grove High School, join us to dive into their transformative partnership aimed at preparing high school students for careers in healthcare.
www.insidethe1581.com2024-08-1435 min
Business of Tech: Daily 10-Minute IT Services InsightsRemote Work Trends, AI Use Cases, Risk Management, Vertical Specialization, & Legal Practice LaunchRemote work popularity is surging, with full-time remote workers expected to rise from 12.7% to 22% next year. CISOs are facing significant security challenges due to remote work, leading to a greater reliance on zero-trust security frameworks. Despite some companies favoring in-person attendance, remote work continues to grow in popularity, with 98% of employees desiring remote work.The episode highlights unique AI use cases in politics, weather forecasting, and social interactions. For instance, a Virginia Representative used an AI-generated clone of her voice to deliver a speech, showcasing the technology's potential for accessibility. AI is revolutionizing weather forecasting, with models...2024-07-3110 min
Intermix with IntegrisArlington Life Shelter of TexasWelcome to another episode of Intermix with Integris! In this episode our guest is Stephanie Melchert, CEO of Arlington Life Shelter. Arlington Life Shelter is committed to assisting individuals and families impacted by homelessness in North Texas create a path to self-sufficiency. Learn about their mission, goals, and how they are helping their local community. https://arlingtonlifeshelter.org/2024-05-1023 min
GVR PodcastsThe Critical Path - Realtor pension plan with INTEGRIS CEO JP LaporteDid you know Greater Vancouver REALTORS®, in partnership with INTEGRIS, is offering members an optional pension plan?For PRECs, this unique pension plan can provide tax-deductible investment room and thus tax-saving opportunities well above what’s available under the RRSP and TFSA programs.To learn more about this plan, we sat down with JP Laporte, INTEGRIS CEO, to go over the plan and what it means for you.Find out more about the pension plan here: https://membernews.gvrealtors.ca/my-profession/new-partnership-to-provide-personal-pension-plan-investment-oppo.htmlNote, this podcast is for informational purposes only and...2024-04-1017 min
Secure AF - A Cybersecurity PodcastEpisode 60 - Integris' Assumed IncidentGot a question or comment? Message us here!There has been a lot of news about the alleged incident experienced by Integris. Some of you may have even received emails from the threat actors revealing personal information to solicit money. This is not the first attack to leverage the threat of leaked data for monetary reward. It is among the first for the threat actors to directly appeal to the individual victims. Join host Donovan Farrow and guest Chris Yates for a discussion about the cybersecurity backdrop to this assumed incident, what we kn...2024-01-0540 minIntermix with IntegrisAny Baby CanWelcome to another episode of Intermix with Integris! In this episode our guests are Maddie Glover (Director of Data, Reporting, and Evaluation) and David Lipchak (Director of Information Technology) from Any Baby Can. Any Baby Can is a leader in parent education, family health and child development programs in Central Texas. Learn about their mission, goals, and how they are helping their local community. https://anybabycan.org/who-we-are/2024-01-0128 min
The Daily ThreatGitHub 2FA Deadline, Financial Sector Breach, and Integris Health Cyber Extortion!Dive into today’s cybersecurity landscape with The Daily Threat! We cover critical stories:1️⃣ GitHub issues a 2FA deadline warning! Protect your code repositories now: https://www.bleepingcomputer.com/news/software/github-warns-users-to-enable-2fa-before-upcoming-deadline/2️⃣ Fidelity National Financial’s subsidiary faces a data breach. Discover the risks in the financial sector: https://therecord.media/fidelity-national-financial-subsidiary-breach-disclosure3️⃣ Integris Health patients receive extortion emails post-cyberattack. Uncover the challenges in healthcare cybersecurity: https://www.bleepingcomputer.com/news/security/integris-health-patients-get-extortion-emails-after-cyberattack/🛡️ Stay ahead of the threats and safeguard your digital world. Subscribe now for daily updates and expert insights! #Cybersecurity #GitHub #2FA #Financia...2023-12-2905 min
Cyber BriefingDecember 27, 2023 - Cyber Briefing
👉 What's trending in cybersecurity today?
🚨 #CyberAlerts
Hackers Target Linux SSH Servers for DDoS and Cryptocurrency Attacks
Source: AhnLab Security Emergency Response Center (ASEC)
GitHub Urges 2FA Setup Before Approaching Deadline
Source: GitHub
Apple Urgently Releases iOS 17.2.1 for Critical Bug Fixes
Source: Apple
New Bandook Malware Variant Emerges in Stealthy PDF Attack
Source: FortiGuard Labs
GAO Report Exposes Critical Vulnerabilities in U.S. Medical Devices
Source: Government Accountability Office (GAO)
💥 #CyberIncidents
EasyPark Group Face...2023-12-2710 min
Really Personal PodcastThe First Choice Is to Actually Live An Integris LifeMany people claim they have integrity by saying I’m a good, decent human being. An integris life is much more than a statement- it’s walking the way I talk. It’s not about speaking your truth- it’s about telling the truth. To live with integrity is to make choices according to what I believe how I’m going to live. And to go further, this means I’m not going to betray myself, I’m not going to compromise myself, I’m not going to put myself in a position or situation, or force another person to...2023-08-2158 min