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Insignificast
Episode 1564 A good show...allegedly
We invnt a new word to call Karens. We sample some different cookies and decide which alcohol they pair with. Stu joins us to talk about the upcoming Acadiana Renaissance Faire. We discuss the subway choker case.
2024-12-14
58 min
On The Moon
Mark McCrindle & Ashley Fell, McCrindle
Shaping 2050: The Rise of Generation AlphaJoin Laura Roberts, Managing Director of INVNT APAC for a fascinating conversation with Mark McCrindle and Ashley Fell of McCrindle about the rise of Generation Alpha. From their influence on brand experiences to the role they’ll play in the workforce, we unpack the key trends and ideas that will help us understand and connect with Generation Alpha, paving the way for brands and organisations to adapt in an ever-changing landscape. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Me...
2024-12-02
12 min
On The Moon
Heath Walker, Marketing Director, General Motors ANZ
Shaping the Future of Mobility through Connection and InnovationAs Cadillac forges its way onto the shores of Australia, join us for an electrifying session that reimagines the future of the automotive industry as a catalyst for cultural change. Moderated by Adam Harriden, INVNT's Executive Creative Director, this conversation featuring Heath Walker (Marketing Director, General Motors ANZ) and Scott Cullather (President & CEO, INVNT) explores the convergence of iconic innovation and rich heritage on the global stage, pushing the boundaries of what’s possible in mobility and experiential innovation.*Recorded Live at SXSW Sydney 2024*...
2024-12-02
17 min
On The Moon
Lucinda Barlow, Head of International Marketing, Uber
The Power of Humour: The Playbook for Turning Laughter into LoyaltyIn this episode , Laura Roberts, Managing Director of INVNT APAC is joined by Lucinda Barlow, the Senior Director - Head of International Marketing at Uber. Lucinda shares her insights on the transformative power of humor in marketing, how local culture shapes global campaigns, and the evolving landscape of brand communication. From her experiences leading Uber's marketing across 60 international markets to her perspective on humor's resurgence in advertising, this episode is a must-listen for anyone interested in the intersection of creativity and technology. *Recorded Live at...
2024-12-02
16 min
On The Moon
Mastercard & TBWA\Eleven
Game-Changing Innovation: The Pursuit of Inclusive ExperiencesThis episode dives into a groundbreaking initiative at the intersection of sports, inclusivity, and innovation. The talented team from MasterCard, Florencia Aimo (Vice President of Marketing & Communications) and Luke McClelland (Head of Communications) are joined by Russ Tucker, Executive Creative Director from TBWA Eleven, who together launched Australia’s first-ever wheelchair ball kid campaign.Join INVNT GROUP’s Senior Director of Account Services, Sasha McSweeney and learn about the exciting future of technology in promoting inclusivity in our communities.*Recorded Live at SXSW Sydney 2024*More...
2024-12-02
11 min
On The Moon
Zunilka Casmenco Whitnall, Product & Innovation Lead, UNICEF Australia
In this episode we have the pleasure of speaking with Zunilka Casmenco Whitnall, the Innovation and New Product Lead at UNICEF Australia. She shares her journey of redefining how a global not-for-profit organisation can engage with the rising generation at dynamic events like SXSW. Joined by her daughter Scarlett, she discusses the vital role of youth in climate activism and the creative approaches UNICEF is taking to elevate young voices in global conversations.Join Heath Mawson, INVNT's Director of Strategic Partnerships as he explores the intersection of creativity, innovation, and social impact, and discover how young minds a...
2024-12-02
13 min
On The Moon
Oliver Weidlich, Director of Design & Innovation, Contxtual
Spatial Computing and the Industrial MetaverseIn this episode, we explore the intriguing realm of spatial computing and the industrial metaverse with Johan Polhem, Executive Director of Immersive Technology at INVNT Innovation, and Oliver Weidlich, Founder and Director of Design & Innovation at Contxtual.Johan and Oliver break down what spatial computing really means, how it’s transforming our interactions with the digital and physical worlds, and what the future holds for technology in our daily lives. Whether you're curious about VR, AR, or how major brands are beginning to adopt these innovations, this conv...
2024-12-02
13 min
On The Moon
Sarah Carney, National CTO, Microsoft
This episode features Sarah Carney, National Chief Technology Officer of Microsoft ANZ. Sarah dives deep into the transformative role of emerging technologies like AI, AR and VR in enhancing customer experiences. Hosted by Johan Polhem, INVNT’s Executive Director of Immersive Technology, this episode explores how Microsoft fosters a culture of human creativity while embracing automation and innovation. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/
2024-12-02
11 min
On The Moon
Andrew Green, Head of Design, Canva
Design as a Product SuperpowerIn today’s visually-driven world, design isn’t just an asset or a skill—it’s a superpower. Andrew Green, Head of Design at Canva, will reveal how the seamless fusion of design and product development has helped Canva evolve into a beloved global brand. Learn how his team transforms complex capabilities into simple, beautiful user experiences, and discover the design strategies that fueled Canva’s bold expansion into the enterprise space. Whether you’re a creative or product builder, this episode will arm you with actionable insights on using design to inspire comm...
2024-12-02
15 min
On The Moon
Prithi Dey, Spotify & Angela Stengel, ABC Australia
Breaking Boundaries: How Innovation is Disrupting Culture and MediaIn this episode, Scott Cullather, INVNT’s President & CEO, engages in a compelling conversation with industry leaders Prithi Dey from Spotify, and Angela Stengel from ABC Australia. They dive deep into the evolution of podcasts, exploring the reasons behind their explosive growth, the role of innovation, and the unique intimacy that audio storytelling offers. Whether you’re a seasoned podcaster or just curious about the medium, this discussion promises to ignite your passion for podcasts and inspire your creative journey.*Recorded Live at SXSW Sydne...
2024-12-02
16 min
On The Moon
Rushenka Perera, VP Marketing, SAP
This conversation features Rushenka Perera, the Vice President of Marketing for SAP ANZ. Rushenka shares her visionary approach to experiential marketing, emphasising the importance of connecting with consumers on a personal level. Join Scott Cullather, INVNT’s President and CEO as they explore the innovative strategies SAP employs to engage diverse audiences, and the role of technology in shaping memorable experiences. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/
2024-12-02
11 min
On The Moon
Jo Boundy, CMO, Commonwealth Bank
Stop interrupting and start being the entertainmentJoin INVNT’s President and CEO, Scott Cullather, and Jo Boundy, CMO at Commonwealth Bank, as they explore the intersection of finance, marketing, and community impact. Learn how Jo and her team are redefining what it means to connect with audiences today. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/
2024-12-02
10 min
On The Moon
Dani Zikman, Director of Marketing JAPA, LinkedIn
Join Scott Cullather, INVNT’s President and CEO as he explores the future of work and the evolving role of AI with Dani Zikman, Director of Marketing JAPA, LinkedIn Talent Solutions. In this engaging conversation, Dani shares insights into LinkedIn's mission to create equal opportunities for everyone in the global workforce. They dive into the exciting advancements in AI that are transforming how talent leaders connect, communicate, and grow their businesses. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/
2024-12-02
10 min
On The Moon
NRMA Insurance & Australian Red Cross
Curiosity as a Catalyst: How Partnerships Drive Innovation in Community ResilienceIn this episode, INVNT®'s Executive Creative Director, Adam Harriden is joined by Penny Harrison, Deputy CEO, Australian Red Cross and Michelle Klein, Chief Customer & Marketing Office, IAG who share their insights on the innovative partnership that has been transforming how we prepare for, and respond to disasters in Australia. Tune in as they discuss the impact of their collaborative efforts, including the groundbreaking Get Prepared app, and how such partnerships can inspire a more resilient future for us all. Learn more about NRMA...
2024-12-02
16 min
On The Moon
Gareth Leeding, Chief Strategy Officer, Livewire
Going Under The Hood Of The UGC Gaming Revolution (User Generated Creations)This episode features Gareth Leeding, the Global Chief Strategy Officer of Livewire, who dives into the transformative impact of user-generated content on experiential marketing within gaming platforms like Fortnite and Roblox.Gareth shares insights on how brands can authentically engage with audiences in these vibrant digital spaces, the challenges they face, and the exciting possibilities that lie ahead. Whether you’re a marketer, a gamer, or simply curious about the intersection of technology and creativity, this discussion with INVNT’s Executive Direc...
2024-12-02
16 min
On The Moon
Fenella Kernebone, Head of Programming, SXSW Sydney
Join Laura Roberts, Managing Director at INVNT APAC and Fenella Kernebone, the Head of Conference Programming, SXSW Sydney in an engaging discussion about the value of content and the lessons learned from organising this large event. Fenella shares her insights on curating an expansive program with nearly a thousand speakers and her innovative approach to engaging industry professionals.*Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/
2024-12-02
22 min
On The Moon
Michelle Bridges, Dr Ceri Cashell & Alex Isaac
Ageless & Unstoppable: Breaking Barriers in Women's HealthIn this episode we dive deep into an essential and often overlooked topic: women’s midlife health, focusing on menopause and perimenopause.Join Alexandra Isaac, women’s health advocate, Dr. Ceri Cashell and renowned wellness expert Michelle Bridges as they challenge the stigma surrounding these critical life stages with both humor and grace. They share insights on the importance of understanding hormones, the changes women experience, and the need for open conversations that empower us to embrace this phase of life.*Recorded Live at SXSW Sydney 2024*M...
2024-12-02
20 min
On The Moon
Life Without Andy
In this episode, we sit down with the inspiring minds behind the 'In Pieces' project, an initiative dedicated to breaking the stigma around suicide and fostering open dialogue about mental health. Through unique storytelling and community engagement, this project highlights the importance of connection and vulnerability.Join Mitch Tomlinson, Co-Founder, Life Without Andy, as he explores the transformative impact of personal stories, creative expressions, and collective action in the fight for mental well-being. This episode includes discussions about suicide. This is a sensitive topic, and we understand it may be difficult for some l...
2024-12-02
17 min
On The Moon
Ben Cooper, D&AD
Creative Trends, Shaping Our WorldIn this episode, Laura Roberts, Managing Director INVNT APAC is joined by Ben Cooper, a multifaceted strategist, creative, and technologist who presented D&AD’s latest trends report. Ben captivated a packed audience with insights on three key trends shaping the future of brand engagement. From the rise of niche fandoms to the importance of localised impact, Ben shares invaluable perspectives that challenge traditional marketing approaches.Whether you’re a brand leader, a creative thinker, or simply curious about the intersection of culture and commerce, tune in as they...
2024-12-02
15 min
Smarter Marketer
75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts
Great marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strategies to engage everyone from Boomers to Gen Alpha. Key Takeaways:Laura’s journey - from Sydney to NYC and into experiential marketingWhat is experiential marketing?The biggest trends shaping the industry todayFuture generations: How to craft experiences for Gen Alpha (Gen A)How to implement experiential marketing with a m...
2024-11-05
36 min
CIARKI
CIARKI 090 with FAULTLINES & PROXY
This is a summer farewell episode prepared by your favourite residents. It's packed with some sunny vocal-driven garage, followed by twisted afro/funky rollers and a few spicy bass tunes to conclude. CIARKI 090 TRACKLIST: Wilfy D - Like This [Vitamin D] ZeroFg - The Change [TXTBK] Dresscode - Separated [BlueDollarBillz] Joe Koshin - Ultra [Criminal Crisis] BWK Project - Poison Dub [Self-Released] Kells - Flinch (Yemi Mix) [Slime Recordings] Lu.Re - Senses [Rinse] EL-B x Dusky - Terrace [GD4YA] Melé & Kilimanjaro - Log On [Warehouse Project] Muadeep - To Ong [YUKU] French II ft. Agboba - Run It R...
2024-08-28
1h 08
Higgle: The B2B Sales Club
Overcoming Sales Ghosting Using Respectful Persistence with Claudia Stephenson
Claudia Stephenson is Managing Director, Europe at INVNT, a global brand storytelling agency. She has over 20 years of experience in brand activation and live events, and her team has developed several award-winning brand storytelling campaigns. We’re talking with Claudia today about how to build relationships and develop business in the digital landscape, even when you can’t meet your potential clients face-to-face. We share our combined expertise on creating dynamic, diverse teams and cultivating meaningful connections remotely. We tackle the challenge of sales "ghosting" and discuss the power of emotional inte...
2024-06-17
37 min
HSDF THE PODCAST
Strategic AI Deployment for Enhanced Border Patrol Efficacy PT2
In this second of a two part series, learn how Artificial Intelligence, and particularly generative AI, is sparking numerous discussions about the use of AI to support the DHS mission, and what industry is doing to support the AI transformation taking place at the Department of Homeland Security.Featuring:Reggie Brothers, Former DHS Under Secretary for S&T,John Maulella, from the CBP INVNT team, Amy Henninger, DHS’s S&T Directorate, Wole Moses from Microsoft, and Henry J. Powell at GDIT This discussion took place at the Annual HSDF Border...
2024-02-22
20 min
HSDF THE PODCAST
Strategic AI Deployment for Enhanced Border Patrol Efficacy PT1
In this First of a two part series, learn how Artificial Intelligence, and particularly generative AI, is sparking numerous discussions about the use of AI to support the DHS mission, and what industry is doing to support the AI transformation taking place at the Department of Homeland Security.Featuring:Reggie Brothers, Former DHS Under Secretary for S&T,John Maulella, from the CBP INVNT team, Amy Henninger, DHS’s S&T Directorate, Wole Moses from Microsoft, and Henry J. Powell at GDIT This discussion took place at the Annual HSDF Border...
2024-02-22
17 min
No More Bad Events
Who is Bowie Badger? (ft. Kristina McCoobery and Paul Blurton | CEO & Chief Creative Officer, INVNT)
TitleWho is Bowie Badger? (ft. Kristina McCoobery and Paul Blurton | CEO & Chief Creative Officer, INVNT)BioKristina McCoobery (CEO) and Paul Blurton (Chief Creative Officer) of INVNT, an NYC-based live brand storytelling agency, stand on the belief that “live is where we live.” They believe that Live events are the most potent form of marketing today. They use the art and science of live brand storytelling to launch products, build brand allegiance, create demand, align the organization, and strengthen relationships with a broad spectrum of constituents.Opening QuoteSo bei...
2024-01-10
36 min
Flock Together
"Supporting underrepresented communities to educate and elevate"
Claudia Stephenson, Managing Director EMEA of INVNT GROUP, talks about providing education and supporting those from different socio-economic backgrounds. She also tells stories of Boston, Paris, Abu Dhabi and her dream incentive trip to India. Hosted on Acast. See acast.com/privacy for more information.
2023-12-13
17 min
XR Today
What's BZAR about [INVNT GROUP]'s XR eCommerce Strategy?
Watch on YouTube.XR Today's Demond Cureton hosts Scott Cullather, President and CEO, [INVNT GROUP] and CEO, INVNT.ATOM.In our interview, we discuss the following:How eCommerce experiences move from 2D to 3D platforms. Building immersive experiences around brand communities in the Metaverse. Building the customer journey through spatially-orientated digital transformations The technology stack involved in the BZAR eCommerce platform The need for decentralised, Web3-centred technologies in eCommerce Trends taking shape across retail, eCommerce, and extended reality...
2023-10-02
20 min
Future in Review Podcast w/ Berit Anderson
Silicon Microchip Strategies: Tech Titans Dive into Semiconductor Market
Dive into this in-depth discussion with Future in Review host and FiRe COO Berit Anderson and INVNT/IP CEO Evan Anderson as they analyze strategic moves by Microsoft, Apple, and Google as they venture into the semiconductor industry.Tune in to understand the potential impacts and market dynamics this shift could have on the broader semiconductor ecosystem, including potential investment opportunities and challenges.An essential watch for technology investors, industry professionals, and anyone keen on understanding the evolving landscape of the semiconductor market.------------Sign up for a free 30-day trial...
2023-06-09
20 min
Future in Review Podcast w/ Berit Anderson
The Best Countries for Reshoring Your Supply Chain
Description: Future in Review podcast host and COO Berit Anderson talks with INVNT/IP CEO Evan Anderson about what factors companies should consider when relocating their supply chains - and which countries are best suited for manufacturing.The goal of these podcasts is to help share SNS insights and ideas so that we can grow the SNS community and bring even more brilliance into our ranks. If this conversation resonates with you, please take a moment to share it with your networks. ------------ Read the full Global Report on this subject at www...
2023-03-20
18 min
ADCG on Privacy & Cybersecurity
88 | TikTok: A Path for Election Interference and Open Source Intelligence?
This episode features Berit Anderson, COO of Future in Review and Strategic News Service, and Evan Anderson, CEO of INVNT/IP. Both Berit and Evan are geopolitical analysts, tech thought leaders, and media executives. We discuss the issue of whether TikTok will be banned in the U.S. and examine the data that could be collected, how it can be a rich source for open intelligence, and how it could be used for election interference. Strategic News Service coined the term CRINK — China, Russia, Iran, and North Korea, and Berit and Evan discuss the geopolitical aspects of TikTok (including CRINK) an...
2023-03-17
39 min
Future in Review Podcast w/ Berit Anderson
Why TikTok's Days in the US Are Numbered
Future in Review podcast host and COO Berit Anderson talks with INVNT/IP CEO Evan Anderson about how accelerating military aggression from China, Russia, Iran, and North Korea (CRINK) - and Canadian election interference - may spell the end of TikTok, despite aggressive US lobbying from parent company ByteDance.
2023-03-10
19 min
The Carly P Reilly Show
Wen Lambo: The Team Behind Lamborghini’s Epic Road Trip NFTs l Overpriced JPEGs #77
OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft 🔐 LEDGER | STAX Pre-order your Ledger Stax here: https://overpricedjpegs.cc/ledgerstax I’ve always been a fan of Ledger, but as they are currently the sole sponsor of Overpriced JPEGs… I REALLY love them! Support Ledger and support OPJ by using the link above to pre-order your Ledger Stax! ✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs ------- Timestamps: 0:00 Intro 3:19 Lamborghini’s 2023 Expectat...
2023-02-09
53 min
Future in Review Podcast w/ Berit Anderson
China, Data Theft & the Importance of Encrypted Communication
Future in Review COO & Podcast Host Berit Anderson talks with INVNT/IP CEO Evan Anderson about China's data-theft strategy, the importance of encrypted communication, and why every business should be protecting its customer communications.---------------------Sign up for a free 30-day trial of the SNS Global Report - The world's most reliable source of advanced information at the intersection of technology and the economy for 25 years. https://www.stratnews.com/subscribe/----------------------Subscribe to Future in Review Podcast YouTube: https://www.youtube.com/c/Futureinreviewmedia/Apple: https://podcasts.apple...
2022-12-13
24 min
Future in Review Podcast w/ Berit Anderson
Beyond the Big Bang: James Webb Space Telescope & Resonance Theory
Host Evan Anderson, CEO of INVNT/IP, sits down with Mark Anderson, SNS CEO and author of Resonance physics theory, which presaged some of the Webb Telescope’s recent findings. Do these images reveal a “Universe #2,” as well as a return to true discovery in science? If the Hubble Doppler model is incomplete, what are the implications, from Big Bang to emotional and spiritual impact?Sign up for a free 30-day trial of the SNS Global Report - The world's most reliable source of advanced information at the intersection of technology and the economy for 25 years. https://www.st...
2022-10-26
22 min
Future in Review Podcast w/ Berit Anderson
The Winter Ahead: Handicapping the European Energy Crisis
Future in Review COO & podcast host Berit Anderson talks with INVNT/IP CEO & SNS Global Report analyst Evan Anderson about Russian gas caps, the good-news gap between headlines and real data re: Europe's projected winter energy woes, how much of the energy deficit can be made up using alternatives, and how it may all play out in the global economy this winter.Sign up for a free 30-day trial of the SNS Global Report - The world's most reliable source of advanced information at the intersection of technology and the economy for 25 years. https://www.stratnews.com...
2022-10-22
20 min
The Drum Podcast
Globalization deep dive: global to local and back again
For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sustainable international growth? Which channels and strategies should they prioritize? And what are the still under-used tricks and levers to pull? Senior tech reporter Chris Sutcliffe is joined by Alessandra Pinho, brand strategy director, Jellyfish; Claudia Stephenson, managing director, EMEA, INVNT; Keith Taylor, head of brand & partner, Emperor; and Max Dawes, COO of Zappar. The panel discusses:What trends have been underlying global brand expansion over the p...
2022-10-14
32 min
The Drum Podcast
NFTs: the brand opportunity in a volatile market
On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there have been wobbles (which is putting it mildly) in terms of how NFTs have been created and monetised to date. Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how are some of the biggest brands going about actually deploying NFTs?
2022-08-04
36 min
micebook. 'talks'
The Metaverse of Brand Storytelling
[INVNT GROUP] and INVNT power challenger brands that are telling innovation driven stories, to diverse audiences around the globe. Through a strategic engagement of technology, virtual, and live, we will propel the future of community, connectivity and world-class experiences.http://www.micebook.comhttp://www.voice.micebook.com
2022-05-19
39 min
The Road Ahead
Crew Safety Is More Important than Ever - Episode 56
Crew safety, especially in regards to Covid, is more important than ever. Les Goldberg talks with Jim Digby from the Event Safety Alliance, Teresa Beardsley from Safety Compliance Services and Clay Carter from Invnt on how we can prioritize crew safety with best practices moving forward.
2022-02-04
32 min
RSVP
S3 Ep 5 - The Metaverse
Kristina McCoobery, CEO of INVNT & COO of [INVNT GROUP], talks about Swedish meatballs, events in the metaverse and hotels hosting celebrities. Hosted on Acast. See acast.com/privacy for more information.
2022-01-27
24 min
The Drum Arms Podcast
The Drum deepdive: Marketing and the metaverse
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like. From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in...
2022-01-17
38 min
The Drum Podcast
Marketing and the metaverse
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in...
2022-01-17
38 min
WMHW Podcasts
Depth of Field: Storytelling Through Digital Content with Liz Wright
This week on Depth of Field, we’re joined by Liz Wright, a 2001 BCA grad who is now the Manager of Office Operations at INVNT, part of [INVNT Group]. Join us to hear about Liz’s CMU experience and advice for students! Special thanks to Nick White (@beatsonaux) for the background track for our show.
2021-12-29
32 min
Human Capital Leadership
S28E19 - Throwback Tuesday - Pivoting Your Business Amidst Disruption, with Scott Cullather
In this "Throwback Tuesday" HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Scott Cullather about effectively pivoting your business amidst disruption (Originally Aired November 21, 2021). See the video here: https://youtu.be/92I0wHGnWMM. Scott Cullather (www.invntgroup.com;https://www.linkedin.com/in/scott-cullather-84688812/ ) is the co-founder of INVNT™, the global live brand storytelling agency™, President and CEO of its holding company (INVNT GROUP)™, and the co-author of ForbesBooks’ CHALLENGE ƎVERYTHING™: THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ with his partner in business and in life, co-founder and COO, Krist...
2021-11-30
25 min
The Road Ahead
The Fun of Storytelling for the Events Business-Episode 50
Les Goldberg chats with Steve Simmons from Corporate Optics, Miriam Agrell from Opus Agency and Matt Flachsenhaar from INVNT about the fun of storytelling for the events business.
2021-09-17
29 min
The Drum Arms Podcast
The Future of Live Events: The Impossible Normal
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years. Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from t...
2021-03-25
35 min
The Drum Podcast
The Future of Live Events: The Impossible Normal
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from t...
2021-03-25
35 min
Entrepreneur Weekly
Storytelling 101 with Kristina McCoobery
Once upon a time... in a land far way, the prince slayed dragon the end! If life were only that simple and straight to a successful end. Into today's chapter of Entrepreneur, Alan is visited by Kristina McCoobery, Co-Founder and COO of INVNT, and Co-Author of, Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling. Kristina shares how she chose to start her business at a risky time during recession, but had faith that it could only go up from there. She goes onto express how one needs to challenge themselves. To not undere...
2021-02-06
39 min
Entrepreneur Weekly
Storytelling 101 with Kristina McCoobery
Once upon a time... in a land far way, the prince slayed dragon the end! If life were only that simple and straight to a successful end. Into today's chapter of Entrepreneur, Alan is visited by Kristina McCoobery, Co-Founder and COO of INVNT, and Co-Author of, Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling. Kristina shares how she chose to start her business at a risky time during recession, but had faith that it could only go up from there. She goes onto express how one needs to challenge themselves. To not undere...
2021-02-06
40 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Should You Start a Digital Agency in an Economic Downturn?
Are you considering starting an agency but worried now's not the right time? Are you afraid of failure or the added pressure of these uncertain times? It's totally understandable! Starting a business is scary, but especially during an economic downturn. So you might be surprised to learn now may actually be one of the best times to start an agency. In this episode, we'll cover: Should you start an agency during an economic downturn? Does your agency have a challenger mindset? Why self-awareness is key to your agency's continued growth. Today I sat down for a...
2021-01-20
13 min
Rush Hour Podcast
#5 - Scott Cullather: Challenge Everything With INVNT CEO
Today's guest is Scott Cullather, co-founder & CEO of INVNT. Partners in business and in life, Scott Cullather, CEO, and Kristina McCoobery, COO launched INVNT, a global live brand storytelling agency in 2008 — at the height of the global recession — with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture, and results-driven approach. In this episode, we discuss how Scott runs his business during a global pandemic, soft skills for the next generation, the importance of leadership, and even some of Scott's NBA courtside stories! Check out Scott's book: Chal...
2020-12-24
47 min
The Road Ahead
Why The Production Studio Is so Important - Episode 24
Matt Bishop from InVNT, Joe Finlayson from Ross Video and Matt Hayes from BrainHub powering ETP chat with Les Goldberg about why the production studio is so important.
2020-10-23
26 min
The Main Thing Podcast
9 Mins. of Essential Wisdom with Mike Stotsky
Welcome to The Main Thing Podcast and another dose of wisdom. I’m your host, Skip Lineberg. I am delighted to introduce you to my special guest, Mike Stotsky. Mike Stotsky thrives on creating uniquely memorable experiences. Whether that’s an experience tailored for his family, friends or clients, it almost always involves music. This father of three presently works for New York-based brand storytelling agency INVNT. He also embodies experience gained with media companies and other prominent ad agencies. Mike began his career in radio with Washington - Baltimore powerhouse WHFS. What captured his heart a...
2020-08-04
16 min
Uncertain Times
Episode 18 - I'm with the Brand
Joining Joe this week is Scott Cullather, the co-author of "Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling" and the co-founder of the live events agency, INVNT. Joe and Scott talk about live brand storytelling, how major companies are marketing during the pandemic, and what the future of live events looks like.
2020-07-14
26 min
RSVP
S1 Ep 5 - Shakespeare
Scott Cullather, CEO of INVNT, talks about chain smokers, spirituality and becoming unstitched. Hosted on Acast. See acast.com/privacy for more information.
2020-06-29
24 min
Thrive LouD with Lou Diamond
CHALLENGE EVERYTHING
Partners in business and in life, Scott Cullather & Kristina McCoobery launched INVNT™, the global live brand storytelling agency™ in 2008 – at the height of the global recession – with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach. They are the co-authors of Challenge Everything™: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling™ The dynamic duo share share their story of launching a scrappy start-up – and evolving it into a fully fledged global agency business, discuss the power of live brand storytell...
2020-06-14
25 min
Bedside Reading's AUTHORS THAT THRIVE
Challenge Everything
Partners in business and in life, Scott Cullather & Kristina McCoobery launched INVNT™, the global live brand storytelling agency™ in 2008 – at the height of the global recession – with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach. They are the co-authors of Challenge Everything™: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling™ The dynamic duo share share their story of launching a scrappy start-up – and evolving it into a fully fledged global agency business, discuss the power of live brand storytel...
2020-06-04
22 min
Scott Cullather Is The Co-Founder And CEO of INVNT, The Global Live Brand
Scott Cullather (www.scottcullather.com) is the co-founder and CEO of INVNT™ (www.invnt.com), the global live brand storytelling agency™, and the co-author of ForbesBooks’ CHALLENGE ƎVERYTHING™: THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ with his partner in business and in life, co-founder and COO, Kristina McCoobery. A recognized industry leader, over the last 30 years he has led teams in the design, production and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries for dozens of the world’s leading brands, companies and trade organizations. Free Book Dominating You...
2020-04-28
41 min
The Unstoppables
15. Learning from Change and Challenge with Scott Cullather
Scott Cullather is the CEO and co-founder of INVNT and a co-author of ForbesBooks’ “CHALLENGE EVERYTHING,” a new anecdotal and advice-led book for entrepreneurs, business leaders and CMOs. Under Scott’s leadership at INVNT, the multi – award-winning agency has redefined the way organizations communicate to their employees, customers, journalists and business partners, effectively changing the way they think, feel behave and perform.
2020-04-09
00 min
Future Proof by Basis Set Ventures
Covid Creates New Normal For Security & Trade: ft. Fmr. Head of US Customs (CBP) Innovation Team
Covid-19 is disrupting global flows of goods and people at an unprecedented scale. During the War on Terror, the government invested in technology to keep borders open and trade flowing. Our current pandemic requires a similar investment in a new generation of data infrastructure. If we can stitch together the right data, we can put an end to conversations about closing borders or subjecting large numbers of people and goods to draconian one-size-fits all quarantines and travel bans. In this conversation between Ari Schuler, the creator and former head of U.S. Customs and Border Protection’s Innovation Team (INVNT) an...
2020-04-07
24 min
Event Industry News Podcast
INVNT CEO Scott Cullather reflects on a decade of growth
The Event Industry News Podcast once again goes trans-Atlantic for this week’s episode, as host James Dickson links up with CEO of INVNT, Scott Cullather. Scott launched INVNT in 2008 with a clearly defined ambition to create a global agency that would deliver innovative and dynamic events for the world’s leading brands. Ten years on – and having just opened the company’s Singapore office – Scott talks about that way he and his colleagues went about pitching to potential clients as a new agency. Having established an early reputation as creative thinkers who were prepared to take ri...
2019-01-31
33 min
Creating Your Own Path
CYOP # 81 - The Art of the Pivot with Shannon Washington of INVNT + Parlour Magazine
I came across Shannon Washington’s work thanks to an article on Refinery29, in which they named her a "Next Gen CEO." She’s a self-proclaimed multi-hyphenate creative who currently works at live media company, INVNT, and runs the travel and lifestyle publication, Parlour Magazine. In the interview, we talk about how Shannon has become someone who both loves stretching herself to learn new skills and someone who knows when to delegate. She also chats about the mindset shift that allowed her to view work in a more fluid way, why her career pivots have been...
2016-06-09
00 min