Shows
Owning The Buy BoxProtecting Ecommerce - Part One - The Front LinesProtecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges fo...
2024-10-1412 min
Owning The Buy BoxProtecting Ecommerce - Part Two - The Regulations and RegulatorsProtecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges fo...
2024-10-1414 min
Owning The Buy BoxProtecting Ecommerce - Part Three - The Gray MarketProtecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges fo...
2024-10-1418 min
Owning The Buy BoxProtecting Ecommerce - Part Four - The Ideal Brand Protection StrategyProtecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting br...
2024-10-1424 min
Owning The Buy BoxPattern Recognition - Part One - Data DrivenPattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world.Winning the Buy Box is at the core of the company’s strategy, using AI and data science to powerproprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and prod...
2024-05-2416 min
Owning The Buy BoxPattern Recognition - Part Two - Brands and the Customer ExperiencePattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world.Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products...
2024-05-2418 min
Owning The Buy BoxMission Driven - Part Two - Working with ResellersTwisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too. In this two-part podcast, Tricia Mahoney, an exp...
2024-04-1021 min
Owning The Buy BoxMission Driven - Part One - Doing GoodTwisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding.Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.In this two-part podcast, Tricia Maho...
2024-04-1016 min
Owning The Buy BoxOmnichannel is King - Part One - ScaleAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he...
2024-01-0321 min
Owning The Buy BoxOmnichannel is King - Part Two - Brands vs ProductsAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he...
2024-01-0313 min
Owning The Buy BoxOmnichannel is King - Part Three - Strategy and TacticsAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he...
2024-01-0318 min
TechdirtLiability, Speech & MarketplacesWe've got a slightly unusual (at first glace) crosspost episode for you this week! Recently, Mike joined Dave Cooper, CEO and Founder of brand protection agency IPSecure, on the company's Owning The Buy Box podcast. As you probably know, we're pretty skeptical of brand protection companies here at Techdirt, but Dave has a history of heeding our criticisms and being thoughtful about policy and court rulings, enabling an interesting and insightful discussion about a recent legal decision and the brand protection space as a whole.
2023-09-1953 min
Owning The Buy BoxLiability, Speech, and the Evolution of Marketplaces with Mike MasnickThe line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, Mike Masnick , shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike.Mike shares his unconventional journey from business school to writing about the internet and technology in the early days of the web, to becoming the man that The New York Times refers to as “being in the heads of tech CEOs.”In this episode we disc...
2023-08-2951 min
Owning The Buy BoxSuing Amazon Sellers is a Big (and Controversial) BusinessSome U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme impo...
2023-08-0249 min
Owning The Buy BoxTwisted X Has a Mission to Make the World Better, and It's Working!This week, we’re joined by Tricia Mahoney, CMO at Twisted X Global Brands to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout th...
2023-04-1835 min
Owning The Buy BoxMap Pricing & Hybrid Selling on AmazonThis week, Jessalynn Henry, Head of Ecommerce and Brand Management at NewAir, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map pricing, and ways people can lose their buy box. She also gives her insights on growing brand affinity and emphasizes the importance of brand management when working with wholesalers, and the importance of monitoring the frequency of wholesalers.Join as we discuss:How map-pricing can help brand affinity and managementHow ChatGPT is changing...
2023-04-1043 min
Owning The Buy BoxAre Licensed Investigators the Key to Halting Grey Market Sellers?Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this initiative is essential to the bottom line and why using specialized agencies like eEnforce, can be more efficient than using your legal teams who are not always specialized in this space. Join as we discuss: Changes in the landscape of online selling over the years and the challenges this creates for brands in...
2023-03-1452 min
Owning The Buy BoxHow Will the INFORM Consumers Act Impact Online Brand Protection?Are you prepared for the upcoming INFORM Consumers Act and how it will affect your business? This week, host Dave Cooper, discusses the new legislation set to bring changes to the way information is collected and verified on sellers. We discuss how this will impact the marketplace and what sellers can do to prepare for the upcoming changes.We also cover the importance of ensuring that information is verified by authorized sellers and the potential consequences of not doing so. Dave provides insights on the types of information that will need to be collected on sellers and how...
2023-02-2829 min
Owning The Buy BoxHow Pattern Accelerates Brands Towards Marketplace DominationAre you ready to take your brand to the next level on Amazon and other Marketplaces? Look no further than today's episode, where we sit down with Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make your brand stand out in the crowded Amazon Marketplace. From representing your brand effectively to utilizing data analytics and forming the right reseller contracts, Mike will be sharing his knowledge on how to protect and grow your brand on Amazon.Join us as we discuss:...
2023-01-3133 min
Owning The Buy BoxSuccessful Brands Sell Direct-to-Consumer on AmazonSelling Direct-to-Consumer (D2C) on Amazon is one of the best ways to protect your brand from unauthorized gray market sellers. But when premium brands want to grow from $5 million to $20 million in sales on Amazon, unique skills and expertise are needed — it's time to call in the experts.This week’s guest, Ethan McAfee, Founder and Executive Chairman at Amify, shares how he took the company from a side hustle, selling pickleball paddles on Amazon, to a full-service top-tier provider for premium brands looking for that next stage of growth. Join as we discuss:How bran...
2023-01-1658 min
Owning The Buy BoxCreating the Infrastructure on Amazon to Fight the Gray MarketOne of your biggest customer interaction points is Amazon, whether you like it or not. Either you directly offer your product on the marketplace, or your products sell indirectly through third-party sellers. Either way, you must establish a brand protection plan for your products to control the customer experience to build a reputation and a loyal customer base. Our most recent guest, Nick Lawton, the Amazon Program Manager at Herschel Supply Company, has had a very unique experience. He has worked immersed within a changing music industry landscape during the meteoric rise of Amazon — an experience that helped him un...
2022-12-1944 min
Owning The Buy BoxSuccessful Aggregators Are Expert Brand ProtectorsProtecting your brand and revenue on Amazon can be a difficult task. Trademark protection, brand registry and keeping your Buy Box free of unauthorized sellers feels overwhelming for many brands. Thankfully, on Owning The Buy Box we bring in experts, with practical solutions, and battle tested advice. Our guest today is Olivier de Combret, the head of IP at SellerX. Olivier and SellerX are Europe’s leading aggregator of e-commerce business, partnering with over 40 different brands and selling over 25,000 different products. Oliver and his seasoned team evaluate brands of all sizes, with global responsibility for everything from brand pr...
2022-12-0557 min
Owning The Buy BoxProtecting Your Buy Box For Black FridayHigh-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your customers Holiday a real stinker!Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to un...
2022-11-2149 min
Owning The Buy BoxExpert Sellers Are True Brand ProtectorsBrand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience.Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients. Join us as we discuss:Amazon’s development in protecting brands Defending your sales channel properly when establishing on Amaz...
2022-11-0755 min
Owning The Buy BoxBig Volume Sellers Lean On Brand ProtectionGetting a grip on who is selling your products on Amazon is vital to your business success Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law firms and expensive (highly manual) brand protection service providers for help. Our guest today, Will Haire, is an expert in Amazon growth and the CEO and Founder at Bellavix, a unique white-glove Amazon Agency, joins us to discuss how big volume sellers use brand protection to attack bad sellers on Amazon...
2022-10-2435 minOwning The Buy BoxFacing the Gray Market Problem on AmazonHundreds of millions have been spent fighting counterfeits on Amazon, but there is a bigger, much tougher revenue drainer for brands and it's called the Gray Market. Our guest today, Aman Advani, industry expert and Director of Operations at AO2 Management, joins us to discuss how brands and their agencies can effectively protect their sales channels from the gray market sellers. Join us as we discuss:Identifying unauthorized sellersThe gray market problem vs. counterfeiting Establishing long-term brand protectionHow to know if you’re winning
2022-10-1033 min
Owning The Buy BoxFixing Brand Protection to Help Increase RevenueYou shouldn’t be losing out on potential revenue to online piracy. It’s not just about protecting yourself from counterfeiters on Canal Street in New York, it’s online now too. Today’s guest, Charlie Abrahams, Industry veteran and Commentator on the Brand Protection space, joins the show to discuss how brand protection has evolved and the keys to deploying it successfully. Join us as we discuss:Understanding consumer behavior as the basis for your brand protection strategyRisk mitigation matters, but revenue growth matters moreSpecific brand protection pain are...
2022-09-2652 min
Owning The Buy BoxProtecting Your Brand and Sales on AmazonControlling your sales channel on Amazon is critical. Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales?Today’s guest Jed Nelsen, Director of Compliance, Risk and Legal at Kaspien, Inc, ranked in the top 100 sellers on Amazon, joins the show to discuss how they deploy brand protection to protect and grow their revenue on Amazon’s third-party marketplace.Join us as we discuss:Protecting your sales channel with Amazon Brand protection on Amazon Problems faced when the buy box goes u...
2022-09-1255 minOwning The Buy BoxIntroducing: Owning The Buy BoxOn Amazon, counterfeiters, and unauthorized sellers are hurting your business and your brand.The buy box is being hijacked. It’s time to take it back.You need to own the buy box.That’s why we at IPSecure are excited to announce our new podcast, Owning the Buy Box, a show for everyone looking to optimize their Amazon sales and protect their revenue, brand, and reputation from counterfeiters and unauthorized sellers inundating the platform.In this introductory episode, Dave Cooper, CEO & Founder at IPSecure, shares what listeners can expect from Owning the Buy Box...
2022-08-2905 min
Easy PreyCan You Protect Intellectual Property? with David CooperWhen buying from Amazon, you might think that all products come directly from the manufacturer to Amazon warehouses. But that is not always the case. Learn how to spot potential counterfeit products and protect yourself and your brand on Amazon. Today's guest is David Cooper. David is the CEO and founder of IPSecure, which is an innovative new way to protect your intellectual property on Amazon, control your sales channel, and ensure every purchase of your product on Amazon is a positive and reputable shopping experience. He has spent 20 years building and deploying brand protection solutions for...
2022-04-2749 min
The "SmallsCast" PodcastThe Smalls talks to IPSecure Inc. !Listen in as your host "Just Nate" talks to IPSecure Inc. Just Nate and DK are both at the Rocky Mountain Cyber Security Symposium this week in 2022.
Check out IPSecure at: https://www.ipsecureinc.com/
Just Nate talks to Ralph and Pamela at their Cyber Security Booth. IPSecure just celebrated their 22nd anniversary. The company has grown and expanded from 2 people to over 200 individuals. The company is based out of San Antonio, TX.
IPSecure Inc. offers Software Testing and Development along with RMF packages, information operations domains and standing up missions.
All pro...
2022-02-2813 min
A Breath of Fresh MarketingBrand (New) Protection with David CooperDavid Cooper is the founder and CEO of IP Secure, a groundbreaking new brand protection system. Join host Melissa Psihudakis and her guest to learn how David used his 20-years experience protecting the world's largest brands to engineer a better more efficient way to reduce IP abuse and increase sales. Make sure to check out the IP Secure website and, if you have any inquiries, reach out to David at dave@ipsecure.com.Check out all of Web Rocket Media's previous podcasts here: Breaker, Google Podcasts, Pocket Casts, Radio Public, and Spotify.--- This episode is sponsor...
2021-11-0752 min