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ITONICS
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Innovation Rockstars
Inside Lean Startup: What Actually Works in Big Companies - Ben Hefele @Lean Startup Co.
In this conversation, Ben Haefle, CEO of Lean Startup Co., discusses the realities of corporate innovation, emphasizing the importance of core innovation over disruptive innovation. He explains the Lean Startup methodology, focusing on strategic alignment, milestones, team roles, governance, and culture. The discussion also touches on the concept of innovation theater and the role of AI in enhancing the Lean Startup process. Haefle concludes with insights on the necessity of human creativity in the innovation landscape.TAKEAWAYSCorporate innovation often overlooks core innovation.Lean Startup methodology focuses on...
2025-05-06
44 min
Innovation Rockstars
How GRAMMY Winners Are Really Chosen - Panos A. Panay @The Recording Academy
The truth behind the Grammy Awards ๐ What does it really take to win? How are nominees selected, and what role does AI play in music today? Panos A. Panay, President of the Recording Academy, reveals everything - from the intense behind-the-scenes orchestration of musicโs biggest night to how technology and creativity intersect.Get insider access to the peer-to-peer Grammy voting process ๐ค, the impact of a win on an artistโs career ๐ฐ, and why human creativity still reigns supreme in the AI era. This is a must-listen for music creators, fans, and anyone curious about the future of the music...
2025-04-08
41 min
Never Stop Transforming - Der Podcast zur Digitalen Verรคnderung
#23 Mutiges B2B-Marketing โ Mit Prof. Dr. Carolin Durst
Marketing im B2B-Bereich? Oft konservativ. Aber was braucht es, um aus der Masse wirklich herauszustechen?ย In unserer ๐ง๐๐ฎ๐๐ฌ๐ญ๐๐ง ๐๐จ๐๐๐๐ฌ๐ญ๐๐จ๐ฅ๐ ๐ sprechen wir mit Prof. Dr. Carolin Durst, Professorin fรผr Digital Marketing mit einem Background in Wirtschaftsinformatik. Neben der Professur ist sie als Scientific Director bei ITONICS tรคtig, einer B2B-Software-Company. Carolin bringt einen spannenden Mix aus Theorie und Praxis mit โ und eine klare Meinung: ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ซ๐๐ฎ๐๐ก๐ญ ๐ฆ๐๐ก๐ซ ๐๐ฎ๐ญ!๐ ๐๐ก๐๐ฆ๐๐ง ๐๐๐ซ ๐๐ฉ๐ข๐ฌ๐จ๐๐:๐ก ๐๐ฎ๐ญ๐ข๐ ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ง: Warum braucht es mehr Mut im B2B-Marketing? Welche Kampagnen sind echte Best Practices โ und wie รผberzeugt man traditionell geprรคgte Unternehmen davon, Unkonventionelles zu wagen?๐ข ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง ๐ฏ๐ฌ. ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง: Wer macht was โ und warum ist diese Unterscheidung entscheidend fรผr eine erfolgreiche Strategie?๐ ๐๐จ-๐ญ๐จ-๐๐๐ซ๐ค๐๐ญ & ๐ค๐ฅ๐๐ฌ๐ฌ๐ข๐ฌ๐๐ก๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ง: Wie baut man die Brรผcke zwischen innovativen GTM-Strategien und t...
2025-02-28
52 min
Innovation Rockstars
Innovation at the Crossroads: Strategic Choices in Disruption - Scott Brinker @Hubspot
"Why are we trying to fight all of this?" The pace of technological advancement outstrips our ability to adapt, a phenomenon captured by MarTec's Law. In this episode, Dr. Chris Mรผhlrothย and Scott Brinker, VP of Platform Ecosystem at HubSpot delve into the complexities of technological advancement and its implications for organizations. They discuss MarTec's Law, which highlights the disparity between the rapid pace of technological change and the slower adaptation of organizations. The dialogue explores strategies for embracing technology, the importance of building platform ecosystems, and the potential of agentic AI to...
2025-01-13
38 min
Innovation Rockstars
The Future of Aging: Are We Ready for This? - Dr. Aubrey de Grey @LEV Foundation
Join renowned aging researcher Dr. Aubrey de Grey in an enlightening conversation about the science and societal impact of anti-aging technologies. Explore the concept of aging as a medical problem, the interplay of genetics and lifestyle, and groundbreaking research at the LEV Foundation aimed at reversing the effects of aging. Discover how biological age indicators like grip strength and innovative mouse studies are shaping the future of longevity research. Together with Aubrey, we delve into the societal and economic implications of anti-aging advancements, the importance of health optimization, and the role of informed decision-making in extending health...
2024-12-10
54 min
Leaders, Innovators and Big Ideas - the Rainforest podcast
Driving Profitable Corporate Innovation Through a Disciplined, Data-Driven Approach
In this episode hosted by Mike Procee, Jonathan Livescault shares his experiences working with corporate innovation teams, emphasizing the need for a more disciplined, data-driven approach to driving tangible results and profits. He outlines the key steps to setting up a successful corporate innovation program. Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported byย Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. Host:ย Mike Procee is an entrepreneur, facilitator, innovator and problem solver. Working in the Calgary Energy Se...
2024-10-29
25 min
Innovation Rockstars
Will Machines Tell Better Stories than Humans? - Mike Todasco @SDSU
"AI is an amazing tool for brainstorming, giving ideas, and being a thought partner, but even when machines can do better than humans, we still like the story behind it. The human behind the machine is what really matters."In this episode, we exchange withMike Todasco, formerSenior Director of Innovation at PayPal and current AI Fellow at San Diego State University, to explore the fascinating intersection of innovation, AI, and storytelling. Mikeโs unique career journey, from accountant to innovation leader, offers unexpected insights into what it takes to build a culture that truly embraces creativity....
2024-10-14
42 min
Innovation Rockstars
Has Corporate Foresight Become Obsolete? - Prof. Dr. Renรฉ Rohrbeck @EDHEC
"Strategic foresight, as I define it, is really about the capability of organizations to, in a systematic way, create superior positions in markets of the future."In this episode, Dr. Christian Mรผhlroth engages in a discussion withย Professor Dr. Renรฉ Rohrbeck, a leading expert in strategy foresight and innovation,ย Professor of Strategy and EDHEC & UNESCO Chairย addressing a pivotal question: is corporate foresight still relevant in a world driven by short-term gains?Together with Renรฉ, we examine the vital role of foresight in helping companies navigate today's staggering uncertainty, exploring how future-oriented thinking can give b...
2024-10-01
1h 23
Think Forward: Conversations with Futurists, Innovators and Big Thinkers
Think Forward Ep 109 - Future of Innovation with Christian Mulroth
๐ Ready to unlock the future of innovation? In Episode 109 of The Think Forward Show, I sit down with Christian Mulroth, CEO of Itonics, to explore how companies can thrive in a world of rapid technological shifts. From creating a game-changing Innovation Operating System to navigating the transformative power of Gen AI, Christian shares the secrets behind turning ideas into disruptive innovations. We dive deep into AIโs role in reshaping creativity, corporate ambition, and how businesses can stay ahead of the curve. ๐ง Donโt miss this insightful conversation that could redefine how you think about innovation and growth.Below is a...
2024-09-25
44 min