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ITONICS

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Innovation RockstarsInnovation RockstarsInside Lean Startup: What Actually Works in Big Companies - Ben Hefele @Lean Startup Co.In this conversation, Ben Haefle, CEO of Lean Startup Co., discusses the realities of corporate innovation, emphasizing the importance of core innovation over disruptive innovation. He explains the Lean Startup methodology, focusing on strategic alignment, milestones, team roles, governance, and culture. The discussion also touches on the concept of innovation theater and the role of AI in enhancing the Lean Startup process. Haefle concludes with insights on the necessity of human creativity in the innovation landscape.TAKEAWAYSCorporate innovation often overlooks core innovation.Lean Startup methodology focuses on...2025-05-0644 minInnovation RockstarsInnovation RockstarsHow GRAMMY Winners Are Really Chosen - Panos A. Panay @The Recording AcademyThe truth behind the Grammy Awards ๐Ÿ† What does it really take to win? How are nominees selected, and what role does AI play in music today? Panos A. Panay, President of the Recording Academy, reveals everything - from the intense behind-the-scenes orchestration of musicโ€™s biggest night to how technology and creativity intersect.Get insider access to the peer-to-peer Grammy voting process ๐ŸŽค, the impact of a win on an artistโ€™s career ๐Ÿ’ฐ, and why human creativity still reigns supreme in the AI era. This is a must-listen for music creators, fans, and anyone curious about the future of the music...2025-04-0841 minNever Stop Transforming - Der Podcast zur Digitalen VerรคnderungNever Stop Transforming - Der Podcast zur Digitalen Verรคnderung#23 Mutiges B2B-Marketing โ€“ Mit Prof. Dr. Carolin DurstMarketing im B2B-Bereich? Oft konservativ. Aber was braucht es, um aus der Masse wirklich herauszustechen?ย In unserer ๐ง๐ž๐ฎ๐ž๐ฌ๐ญ๐ž๐ง ๐๐จ๐๐œ๐š๐ฌ๐ญ๐Ÿ๐จ๐ฅ๐ ๐ž sprechen wir mit Prof. Dr. Carolin Durst, Professorin fรผr Digital Marketing mit einem Background in Wirtschaftsinformatik. Neben der Professur ist sie als Scientific Director bei ITONICS tรคtig, einer B2B-Software-Company. Carolin bringt einen spannenden Mix aus Theorie und Praxis mit โ€“ und eine klare Meinung: ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐›๐ซ๐š๐ฎ๐œ๐ก๐ญ ๐ฆ๐ž๐ก๐ซ ๐Œ๐ฎ๐ญ!๐Ÿ“š ๐“๐ก๐ž๐ฆ๐ž๐ง ๐๐ž๐ซ ๐„๐ฉ๐ข๐ฌ๐จ๐๐ž:๐Ÿ’ก ๐Œ๐ฎ๐ญ๐ข๐ ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ง: Warum braucht es mehr Mut im B2B-Marketing? Welche Kampagnen sind echte Best Practices โ€“ und wie รผberzeugt man traditionell geprรคgte Unternehmen davon, Unkonventionelles zu wagen?๐Ÿ“ข ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐‚๐ซ๐ž๐š๐ญ๐ข๐จ๐ง ๐ฏ๐ฌ. ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ƒ๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง: Wer macht was โ€“ und warum ist diese Unterscheidung entscheidend fรผr eine erfolgreiche Strategie?๐Ÿš€ ๐†๐จ-๐ญ๐จ-๐Œ๐š๐ซ๐ค๐ž๐ญ & ๐ค๐ฅ๐š๐ฌ๐ฌ๐ข๐ฌ๐œ๐ก๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ง: Wie baut man die Brรผcke zwischen innovativen GTM-Strategien und t...2025-02-2852 minInnovation RockstarsInnovation RockstarsInnovation at the Crossroads: Strategic Choices in Disruption - Scott Brinker @Hubspot"Why are we trying to fight all of this?" The pace of technological advancement outstrips our ability to adapt, a phenomenon captured by MarTec's Law. In this episode, Dr. Chris Mรผhlrothย and Scott Brinker, VP of Platform Ecosystem at HubSpot delve into the complexities of technological advancement and its implications for organizations. They discuss MarTec's Law, which highlights the disparity between the rapid pace of technological change and the slower adaptation of organizations. The dialogue explores strategies for embracing technology, the importance of building platform ecosystems, and the potential of agentic AI to...2025-01-1338 minInnovation RockstarsInnovation RockstarsThe Future of Aging: Are We Ready for This? - Dr. Aubrey de Grey @LEV FoundationJoin renowned aging researcher Dr. Aubrey de Grey in an enlightening conversation about the science and societal impact of anti-aging technologies. Explore the concept of aging as a medical problem, the interplay of genetics and lifestyle, and groundbreaking research at the LEV Foundation aimed at reversing the effects of aging. Discover how biological age indicators like grip strength and innovative mouse studies are shaping the future of longevity research. Together with Aubrey, we delve into the societal and economic implications of anti-aging advancements, the importance of health optimization, and the role of informed decision-making in extending health...2024-12-1054 minLeaders, Innovators and Big Ideas - the Rainforest podcastLeaders, Innovators and Big Ideas - the Rainforest podcastDriving Profitable Corporate Innovation Through a Disciplined, Data-Driven ApproachIn this episode hosted by Mike Procee, Jonathan Livescault shares his experiences working with corporate innovation teams, emphasizing the need for a more disciplined, data-driven approach to driving tangible results and profits. He outlines the key steps to setting up a successful corporate innovation program. Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported byย Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. Host:ย  Mike Procee is an entrepreneur, facilitator, innovator and problem solver. Working in the Calgary Energy Se...2024-10-2925 minInnovation RockstarsInnovation RockstarsWill Machines Tell Better Stories than Humans? - Mike Todasco @SDSU"AI is an amazing tool for brainstorming, giving ideas, and being a thought partner, but even when machines can do better than humans, we still like the story behind it. The human behind the machine is what really matters."In this episode, we exchange withMike Todasco, formerSenior Director of Innovation at PayPal and current AI Fellow at San Diego State University, to explore the fascinating intersection of innovation, AI, and storytelling. Mikeโ€™s unique career journey, from accountant to innovation leader, offers unexpected insights into what it takes to build a culture that truly embraces creativity....2024-10-1442 minInnovation RockstarsInnovation RockstarsHas Corporate Foresight Become Obsolete? - Prof. Dr. Renรฉ Rohrbeck @EDHEC"Strategic foresight, as I define it, is really about the capability of organizations to, in a systematic way, create superior positions in markets of the future."In this episode, Dr. Christian Mรผhlroth engages in a discussion withย Professor Dr. Renรฉ Rohrbeck, a leading expert in strategy foresight and innovation,ย Professor of Strategy and EDHEC & UNESCO Chairย addressing a pivotal question: is corporate foresight still relevant in a world driven by short-term gains?Together with Renรฉ, we examine the vital role of foresight in helping companies navigate today's staggering uncertainty, exploring how future-oriented thinking can give b...2024-10-011h 23Think Forward: Conversations with Futurists, Innovators and Big ThinkersThink Forward: Conversations with Futurists, Innovators and Big ThinkersThink Forward Ep 109 - Future of Innovation with Christian Mulroth๐Ÿš€ Ready to unlock the future of innovation? In Episode 109 of The Think Forward Show, I sit down with Christian Mulroth, CEO of Itonics, to explore how companies can thrive in a world of rapid technological shifts. From creating a game-changing Innovation Operating System to navigating the transformative power of Gen AI, Christian shares the secrets behind turning ideas into disruptive innovations. We dive deep into AIโ€™s role in reshaping creativity, corporate ambition, and how businesses can stay ahead of the curve. ๐ŸŽง Donโ€™t miss this insightful conversation that could redefine how you think about innovation and growth.Below is a...2024-09-2544 min