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Showing episodes and shows of
Iacopo Di Luigi & Alessia Lugoboni
Shows
Profitable Talents Show
Watch Me Build a Self-Liquidating Funnel From Scratch (Ep. 1) | Ep 83
In this episode, I’m building a self-liquidating funnel from scratch, in public. No fluff, no “bro marketing”, just real strategy, real decisions, and real execution. You’ll see how I think through the offer, the structure, and the assets needed to make a funnel that pays for its own ad spend while building trust and profit. Whether you’re new to Self-Liquidating-Offer Funnels or want to refine your own, this series will show you what actually goes into building one that works. 👉 Subscribe to follow the full build-out, step by step. 📺 Watch this episode on YouTube 🔴 Offer, Audience...
2025-07-25
27 min
Profitable Talents Show
How to Turn 1:1 Coaching into a Membership | Ep 82
Craft and sell your next $10k coaching offer this month. If you're done with overthinking, join us for a 2-day 1:1 intensive to craft your next $10k cash injection with an offer you actually feel good selling. More info here 👉 https://profitabletalents.notion.site/invite-the-aligned-offer-intensive Learn how to transform your 1:1 high-ticket coaching program into a membership, without diluting your value or burning out. I break down pricing and how to create a retention-friendly model that clients won’t want to leave. 📺 Watch this episode on Youtube 🔴 Offer, Audience, or Architecture? One may be off if bus...
2025-07-23
06 min
Profitable Talents Show
7 Steps to Launch Your Next $10k Coaching Offer (Complete Framework) | Ep 81
Craft and sell your next $10k coaching offer this month. If you're done with overthinking, join us for a 2-day 1:1 intensive to craft your next $10k cash injection with an offer you actually feel good selling. More info here 👉 https://profitabletalents.notion.site/invite-the-aligned-offer-intensive This episode is juicy! I'm sharing the 7 steps to launching your next $10k offer quickly, designed in a way that doesn't feel like a grind and in a container that puts you in first place. Your business should work around you, not you bending over backwards to make it work no mat...
2025-07-19
31 min
Profitable Talents Show
Your Offer is Not Selling? Fix These 3 Things | Ep 80
You’ve got an offer you know is good, but sales are slow, or worse, non-existent. And the first thing you wonder is: “Is it the price? The content? Or maybe people just don’t want this?” But most of the time… it’s none of that. In this episode, Alessia and I break down the 3 things that are usually broken when an offer doesn’t sell, and how to figure out which one’s off in your business right now. This might just save you months of guessing. 🔴 Offer, Audience, or Architecture? One m...
2025-07-16
21 min
Profitable Talents Show
The Unspoken truth about revenue plateau (and how to fix it) | Ep 79
You’re doing all the “right” things… but the revenue just won’t grow. Not in the way it should. And if you’re honest... you’re working way too hard for results that feel way too small. In this episode, Alessia and I unpack the real reason your income has plateaued (it’s not what you think). And more importantly, how to fix it. By shifting your focus away from content and tactics... and towards the 3 deeper layers that most coaches and creators never stop to question: → Your Offer→ Your Audience→ Your Architectu...
2025-07-12
19 min
Profitable Talents Show
Selling High-Ticket Again After Burnout (Without Panic) | Ep 78
Ever tried to relaunch or sell a new high-ticket offer after burnout and found yourself spiralling into panic, dread, or emotional resistance? We have. In this episode, we unpack why selling from survival mode doesn’t work, how to rebuild a high-ticket offer that feels aligned and emotionally safe, and how to shift your energy from pressure to power... without overgiving, overthinking, or overcomplicating. We'll go through: ➡️ 1. Why “Just Sell Again” Doesn’t Work After Burnout Most high-achievers try to bounce back by pushing harder, but when your body associates selling with stress or survival, th...
2025-07-09
23 min
Profitable Talents Show
This Cottage Had No Marketing. So I Fixed it in 1 Day | Ep 77
They had the dream offer: a peaceful cottage in the English countryside. But almost no bookings. No website. No Instagram. Just one platform taking a huge cut, and keeping them invisible. So I jumped in. In this video, I share how I built their first real marketing system in a day, and what it reminded me about building a business that’s actually seen. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "alignment" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/p...
2025-07-02
08 min
Profitable Talents Show
Selling Without Selling? Here’s How We Did $5k in a Day | Ep 76
We didn’t plan a big promo. We didn’t hype it. We didn’t even try to sell. Yet we made $5k in digital products in a single day... while eating chocolate in Switzerland. In this episode, I share the real story behind that moment: • Why Alessia was frustrated with the “old” way• What changed in our mindset (and business structure)• And how this shift led to aligned sales, without burnout. If you're stuck in hustle mode and craving more ease, this is for you. ✉️ I regularly share insights and thoughts with my mailing list readers...
2025-06-23
09 min
Profitable Talents Show
Why Your Dream Coaching Clients Aren’t Reaching Out (yet) | Ep 75
You’re posting. You’re showing up. But your inbox is quiet. No new DMs. No leads. No momentum. If you’ve ever thought, “I’m doing all the right things… why isn’t it working?”, this video is for you. I’ll share the real reason your dream clients aren’t reaching out... and it has nothing to do with posting more, dancing on Reels, or hacking the algorithm. It’s about something deeper:⚠️ Misaligned messaging⚠️ Invisible resonance gaps⚠️ And why consistency isn’t enough anymore 👑 Discover what's inside The CLUB 👇 https://www.profitabletalents.com/the-club
2025-06-12
08 min
Profitable Talents Show
Burned Out from “Consistent Content” That Doesn’t Convert? | Ep 74
Posting, emailing, showing up like the good creator you are. But still… no replies. Few or no clients. Just… effort without energy coming back. We share the real reason your content might not be converting, even if your strategy looks solid on paper. This isn’t about hacks or forcing fake urgency. It’s about alignment, resonance, and rebuilding a business that actually responds to you, instead of the other way around. 👑 Discover what's inside The CLUB 👇 https://www.profitabletalents.com/the-club ✉️ I regularly share insights and thoughts with my mailing list readers.Join us here 👉 https://w...
2025-06-10
15 min
Profitable Talents Show
Sick of Fake Promises in Marketing? ⚠️ Rant Alert | Ep 73
We didn’t plan to rant… but we did. In this video, Alessia and I talk about what nobody’s saying in the online business space: the fake promises, the unsustainable launches, the manipulation disguised as “marketing.” If you’ve ever felt like you're doing all the “right” things but something still feels off... this is for you. 👑 Discover what's inside The CLUB 👇 https://www.profitabletalents.com/the-club ✉️ I regularly share insights and thoughts with my mailing list readers.Join us here 👉 https://www.profitabletalents.com/how-we-do-it 🔴 Want to work closer with us? 👉 https://www.profitabletalen...
2025-06-10
13 min
Profitable Talents Show
How to Transition From Done-For-You to Personal Brand | Ep 72
We talk about what it really looks like to transition from done-for-you services to a personal brand, and more in general, from a business that feels heavy to one that's more aligned... without burning it all down or losing momentum. We cover: Why this transition feels so hard (and what’s actually happening) How to honour your past work without staying stuck in it The identity shift required to build a brand that feels like you 👑 Discover what's inside The CLUB 👇 https://www.profitabletalents.com/the-club ✉️ I regularly share insights and th...
2025-06-06
12 min
Profitable Talents Show
We Built a 10-30k/m Biz That Feels Like Summer (We Opened The CLUB) | Ep 71
We scaled to $10–30k/month… without launches, funnels, or a big team. In this episode, we share the business model that finally felt like us — and why we opened The Club to help others do the same. 👑 Discover what's inside The CLUB 👇 https://www.profitabletalents.com/the-club ✉️ I regularly share insights and thoughts with my mailing list readers.Join us here 👉 https://www.profitabletalents.com/how-we-do-it 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "alignment" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉...
2025-06-06
18 min
Profitable Talents Show
We Made $1M and Burned Out so We Rebuilt our Business. No Launches, No Team (Model Breakdown) | Ep 70
We made over $1M in digital sales with our online business… Then completely burned out. In this video, we share the truth about what led us there, why we walked away from funnels and complexity, and the 3 main shifts that rebuilt our business around simplicity, joy and inbound leads. This is for creators and coaches who’ve seen success but feel trapped inside a machine they built. No fluff. No hacks. Just the real story of how we simplified everything and started loving our business again. ✉️ I regularly share insights and thoughts with my mailing list readers.Join...
2025-05-22
29 min
Profitable Talents Show
You’ve Got the Funnel, the Content… So Why No Sales? | Ep 69
You’ve got the funnel. You’re posting content. You’re doing “everything right”… So why do you still wake up to zero calls booked? This isn’t a strategy problem. It’s the quiet moment where doubt creeps in, about your offer, your message, maybe even yourself. In this video, I talk about what that moment really means… and why you don’t need to burn it all down, you just need to realign with what actually feels true. ✉️ I regularly share insights and thoughts with my mailing list readers.Join us here 👉 https://www.profitabletalents.com/how-w...
2025-05-07
11 min
Profitable Talents Show
What I'd say if I DIDN'T CARE about views (or sales) | Ep 68
Sometimes the pressure to perform, to get views, make sales, stay “on” and makes you forget why you started. In this video, I’m not trying to impress you. I’m just sharing what I’d say if I didn’t care about views… or sales. If you’ve been feeling disconnected from your content, your audience, or your business, this is for you. ✉️ I regularly share insights and thoughts with my mailing list readers.Join us here 👉 https://www.profitabletalents.com/how-we-do-it 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "alignmen...
2025-05-05
13 min
Profitable Talents Show
How We Make $10-30k Working 3h/day While Having Fun (Full Blueprint) | Ep 67
Scaling an online coaching business also means scaling expenses and stress. We went through it, and we found a different way to scale without complexity, making $10-30k/m without funnels, a team or running exhausting launches. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com/offers/926rBzgPSTRESS-FREE SCALING 👉 https://www.profitabletalents.com/stress-free-scalingLOW TICKET LAUNCH 👉 https://www.pro...
2025-04-16
31 min
Profitable Talents Show
How We Rebuilt Our Coaching Business After a Burnout | Ep 66
You're not one funnel away, but you may be a few decisions away from a coaching business you love and that brings you way more profit. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com/offers/926rBzgPSTRESS-FREE SCALING 👉 https://www.profitabletalents.com/stress-free-scalingLOW TICKET LAUNCH 👉 https://www.profitabletalents.com/low-ticket-launch Need help selling your digit...
2025-04-09
08 min
Profitable Talents Show
Dream Coaching Clients Started to Arrive After I did THIS | Ep 65
My homepage copy attracted DREAM LEADS but it's not just about copywriting. In this episode, we go deeper into how to attract dream clients with a different, more unique (to you) MESSAGING. Ignoring this will make you waste months (or even years) in pointless social media creation and low conversion. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com...
2025-04-02
13 min
Profitable Talents Show
Why People Like Your Content But Buy From Other Coaches (FIX IT) | Ep 64
This episode is all about WHY people engage with our content but don't buy or don't hire us. Not all content is created equal and, while getting engagement and likes can make us feel "important" and "on the right track", the game of client attraction has specific elements that need to be introduced for your social media to become a lead-generating machine. Let's unpack how we do this. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉...
2025-03-26
22 min
Profitable Talents Show
How We Run our 1:1 Coaching/Mentoring Offer Without a Team (while having FUN) | Ep 63
In this episode, I break down our 1:1 Coaching/Mentoring offer and how we optimised for profit, fulfilment, client results and FUN. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com/offers/926rBzgPSTRESS-FREE SCALING 👉 https://www.profitabletalents.com/stress-free-scalingLOW TICKET LAUNCH 👉 https://www.profitabletalents.com/low-ticket-launch Need help selling your digital products online?Download our Sales...
2025-03-19
17 min
Profitable Talents Show
3 Mistakes Coaches Make That Lead to Burnout 🔥 | Ep 62
Creating (the wrong) content, and running a coaching business with a model that doesn't fit your life can lead to burnout. We discuss the 3 main mistakes coaches make that lead to scaling stress with the business, instead of growing a fulfilling and profitable business. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com/offers/926rBzgPSTRESS-FREE SCALING 👉 https://www...
2025-03-12
26 min
Profitable Talents Show
How I make $20k/m coaching with NO launches and NO funnel (Full Strategy) | Ep 61
If you're an online coach, tired of complex funnels and exhausted by launching, this video will completely blow your mind and help you simplify your entire business. I share with you the 3 main ways I run a $20k/m coaching business without launching or funnels. 🔴 Want to work closer with us? 👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together. here 👉 https://m.me/iacopodiluigi or here 👉 https://www.instagram.com/profitabletalents 💻 WORKSHOPS:YOUTUBE ELITE CLIENTS 👉 https://www.profitabletalents.com/offers/926rBzgPSTRESS-FREE SCALING 👉 https://www.profitable...
2025-03-01
33 min
Profitable Talents Show
Why Chasing a Big Audience Can DAMAGE Your Business (3 Reasons) | Ep 60
Most creators and coaches don't realise that the path to growing an audience has two main directions. The first is to increase vanity metrics like views, likes, subscribers, etc. The second is to deepen the connection with your audience. The way you create content for the two goals is COMPLETELY different and having grown a channel with Alessia to 226k subscribers, we've tried both paths. In this episode, I want to give you an insight into both paths and show you why chasing a big audience could damage your online coaching business. Want to work c...
2025-02-05
14 min
Profitable Talents Show
Why Coaching Clients IGNORE Your Content (And How to Fix it) | Ep 59
Struggling to attract coaching clients with your content? In this video, I break down why your posts might be getting ignored (for one main reason) and share actionable tips to fix it. Learn how to create content that resonates, connects, and makes dream coaching clients want to reach out to work with you. If you're tired of posting without seeing results, this video is for you! Verona Business Retreat - May 2025👉 https://www.profitabletalents.com/verona-business-retreat-2025 (the retreat is completely free for active private clients) Want to work closer with us?👉 https...
2025-01-29
18 min
Profitable Talents Show
The ONE Strategy You Need to Attract DREAM Coaching Clients | Ep 58
Want to attract your dream coaching clients without overcomplicating your strategy? In this video, I share the ONE powerful approach to building a sustainable content strategy that resonates deeply with your ideal clients. You’ll learn how to create content that works for you—even without a massive audience. If you’re ready to simplify and make your business truly aligned, this is the video for you. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together.here 👉 https://m.me/iacopodilu...
2025-01-22
14 min
Profitable Talents Show
Why your business hasnt produced your dream life yet | Ep 57
If your business isn’t getting you closer to the life you actually want, it’s time to fix that. In this episode, we’ll walk you through 3 business changes that helped me align my work with the lifestyle I wanted—without overcomplicating things. We’ll cover defining your dream life, reclaiming your time, and pricing strategies that make sense. If you’re done with burnout and ready to simplify, let’s get into it. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a...
2025-01-15
43 min
Profitable Talents Show
Sales Funnels are Damaging Your Business. Do THIS instead | Ep 56
Sales funnels might be doing more harm than good for your business. In this video, I break down why the old funnel model is losing its power—especially when targeting high-ticket or dream clients. I’ll show you what’s working in 2025, how content is replacing funnels, and how focusing on one core offer can simplify and scale your business. If you’re tired of complex systems and endless upsells, this video is for you. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainst...
2025-01-08
18 min
Profitable Talents Show
3 Indisputable Reasons You're NOT an IMPOSTER and Why You're Safe | Ep 55
This episode breaks down one of the biggest roadblocks I see holding entrepreneurs back—imposter syndrome. We’ll share personal insights and real client experiences on why comparing yourself to others never helps, how to recognize your value, and why trusting your instincts can completely shift your results. If you’ve ever felt like you’re not ready or questioned whether your ideas are worth pursuing, this episode will help you reset and move forward with confidence. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brains...
2025-01-03
40 min
Profitable Talents Show
We Removed Anxiety From Our Online Business and You Can Too! | Ep 54
Often even with the best business or launch plan, overwhelm and anxiety kick in. We know because we were the masters of planning and prioritizing. Little did we know that too much structure could be counter-productive and drive us off-course. In this episode, we have a conversation about what helped us alleviate anxiety in the day-to-day tasks of our online business journey. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together.here 👉 https://m.me/iacopodiluigior here 👉 ht...
2024-12-05
19 min
Profitable Talents Show
2 Powerful Lessons From 8-9 figures Entrepreneurs | Ep 53
In this episode, I’m sharing two big takeaways from spending time around 8- and 9-figure entrepreneurs at Kajabi Hero Live. These insights have nothing to do with marketing tactics or business strategies—but they reveal something deeper that all of these top earners have in common. If you’re looking to grow your business in a sustainable way, these lessons might just change how you think about success. Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan together.here 👉 https...
2024-11-28
09 min
Profitable Talents Show
Hate creating content for your business? Try this... | Ep 52
My wife and I have grown a YouTube channel to 200k+ subscribers by applying all the best practices but if you have a coaching business, you don't need so many subscribers to make a great living. If you're frustrated about content creation, don't know how to market yourself, or are overwhelmed by the technology side of making videos, and keeping consistency, please stop what you're doing, it won't work. Many of the most talented coaches I get to talk to "hate social media" because they look at what the big ones are doing and they think they...
2024-11-26
15 min
Profitable Talents Show
I Made $7948 in Coaching with JUST ONE Video | Ep 51
In today’s episode, I’m sharing how one simple video—without ads, a call to action, or a ton of views—brought in almost $8,000 in coaching revenue. I’ll walk you through what made this work and why my simplified, no-burnout approach to business keeps proving itself. If you’re ready to learn a new way to market that fits around your life and still delivers big results, this one’s for you! Want to work closer with us?👉 https://www.profitabletalents.com/work-with-us or DM the word "freedom" and we'll brainstorm a plan to...
2024-11-21
14 min
Profitable Talents Show
I Discovered a Simpler MARKETING Strategy for Coaches | Ep 50
In this episode, I share a game-changing discovery for coaches and solopreneurs who are ready to simplify their marketing approach. Forget complex funnels, endless follow-up sequences, and high-pressure sales tactics. I dive into a sustainable, low-stress strategy that aligns with your expertise and lets you attract clients authentically. If you're tired of feeling like you need a massive team or a dozen different tools just to make an impact, this episode will guide you to a simpler, more effective way to market your business and connect with the clients you actually want to work with. W...
2024-11-19
12 min
Profitable Talents Show
How We Make $10-30k/m Working 3h/Day & No Team (Full Breakdown) | Ep 49
In this episode, I share the moment when Alessia and I realised our business had to radically change. We were exhausted and burned out. Making good money but chained to our desks. The realization happened when we were part of Graham Cochrane's mastermind. We had a breakthrough that pushed us to change everything. I also break down the 3-pillar method that allowed us to finally achieve the true lifestyle we were looking for. Not having to manage a team, simple content that attracts dream clients, one offer that is exciting and easy to deliver, and a laptop-only style of...
2024-11-14
54 min
Profitable Talents Show
I DEMOLISHED My 6-Fig Biz to REBUILD it Better | Ep 48
We thought we were on the right track, following the advice of the "gurus" and grinding our way to multiple six-figure success. But one day, we realized something was deeply wrong—our business wasn’t aligned with our values, and it left us feeling burnt out and unfulfilled. In this video, I share the pivotal moment we decided to tear down what we built and how we rebuilt our online business from the ground up—without a team, without stress, and without the complexity that held us back. If you’re an entrepreneur stuck in the hustle, this is for you...
2024-11-12
19 min
Profitable Talents Show
Scaling to $10-30k per month as a solopreneur (framework) | Ep 47
Making the money is not the point. Building a fulfilling business designed around your dream life is. In this episode, I want to share the 3 main elements that helped us 1️⃣ let go of our entire team, 2️⃣ Haven an overwhelm-free model, 3️⃣ Earn $10-30k/month. This video is NOT for pure marketers looking for profit at all cost, or for creators who just want to grow a huge audience. This is for you if want to want to help people first, building a coaching brand to attract dream clients who want to buy from you while keeping your business profitable but extremel...
2024-11-07
21 min
Profitable Talents Show
Is High Ticket Really the Answer for $10-30k Months? | Ep 46
The ticket size dilemma: low ticket vs high ticket. Which one is best for your business? They both work fantastically, BUT, if we want to keep complexity at a minimum in our business, I found a way to think about pricing and business model. There's something called "proximity offers" that I recently discovered that has the power of keeping your business insanely simple while taking advantage of multiple price tags. This principle can be applied to coaching and online businesses in general. 🔴 Need help writing a converting sales page? Just grab the framework we us...
2024-11-05
15 min
Profitable Talents Show
How I built Confidence & Creativity in Business (my crazy story) | Ep 45
In life and in business, whenever we want to accomplish anything, it all comes down to the level of confidence and energy we generate. As an introvert and overthinker, I had to face many challenges to build my confidence, which served me immensely well in my career and business. In this episode I share my unconventional (and frankly quite crazy) story on how I came out of my shell of insecurity and accomplished remarkable milestones in my life, while building the confidence of the man I'm now. My one simple rule is: "Follow my gut, trust the universe and...
2024-10-31
35 min
Profitable Talents Show
How do I PRICE my product? (for a fulfilling business) | Ep 44
Pricing your products can be challenging, especially because our psychology and mindset could work against us. I'm going to share the mistakes we've made with our first products and how we think about PRICING when we create new products now. Pricing is also not just a matter of finding the right number. The price of your products literally filters the type of clients/customers you're attracting in your business. Pricing can completely disrupt your business model if don't take into consideration the psychology of how people buy. In this episode, I hope to shed some light on how to...
2024-10-29
21 min
Profitable Talents Show
How to build an email list of DREAM clients | Ep 43
One of the most powerful strategies for email list building is creating a lead magnet. But, while you gain lots of leads for your business, you also attract lots of freebie seekers. In this video, I share with you why I don't use lead magnets anymore and what I do instead to attract Dream clients ONLY. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $900k worth of digital products (this is the stuff we give to our high-paying coaching clients)👉 https://www.profitabletalents.com/freeguide Social...
2024-10-24
09 min
Profitable Talents Show
We removed all complexity from our online business | Ep 42
We believed we could outwork our way to success and we partially did, but the toll of the Hustle & Grind mentality caught up with us and burned us out. We ran a high-volume business made of 7 team members, constant grind for content, building new funnels and managing projects. We then realised we didn't like that life anymore. In this video I explain how we used to run our business before and SIMPLIFIED it while still making multiple 6-figure/year. DM me "Simplify" here 👉 https://m.me/iacopodiluigi for a quick brainstorm or Apply to work with us 1:1 here 👉 https://www.pr...
2024-10-22
21 min
Profitable Talents Show
We've let go of our entire team, here's why | Ep 41
We had a team of 7 and now we've let everyone go. In this episode we'd like to share the lessons we've learned in building a small team, what didn't work and how we replaced our entire team with a couple of AI apps, by also simplifying our business. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $900k worth of digital products (this is the stuff we give to our high-paying coaching clients) 👉 https://www.profitabletalents.com/freeguide Social Links 👇 📺 Youtube: https://www.youtube.com/c/IacopoDiLui...
2024-10-17
27 min
Profitable Talents Show
How we made an additional $20k in course sales (New Strategy) | Ep 40
This month we made more than $20k in course sales by following our guts and doing something radical that aligned with what felt good to us. If you have a low month and don't know how to increase your course sales, or you're starting to feel "abused" by your audience, this video is perfect for you. We share insights on how we turned over and additional $20k in course sales and also what inspired us to make this move and how it effected our lifestyle and overall business. Join our workshop on how to acquire h...
2024-10-15
21 min
Profitable Talents Show
How to sell high-ticket coaching programs without a website | Ep 39
Want to sell high-ticket coaching programs? you don't need a website or to be on calls all day. We burned $5k on a website back in 2016 and it did not help have more sales. People look at websites less and less, and for many, a website may be a barrier when making purchasing decisions. A better way to sell, especially high-ticket services, is without a website. In this video, I explain how. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $900k worth of digital products (this is t...
2024-10-10
06 min
Profitable Talents Show
The New Way of Growing an Audience (of Buyers) in 2024 | Ep 38
Online entrepreneurs believe that they need to have a big audience in order to get clients and sell their digital products, but this is a false limiting belief. Many talented creators are burning out on the chase for views and watch time... we did too. There is a new way to grow an audience (of buyers and clients) in 2024 moving forward, and it's about stopping obsessing about vanity metrics and focusing on what really matters to get the right views, the right followers, that will also convert into clients. All of this can be achieved with much...
2024-10-08
18 min
Profitable Talents Show
Increase Conversion Rate of Your Coaching Program (7 ways) | Ep 37
When our course, membership or coaching program DOESN'T SELL we only focus on our landing page or website. But there are many ways we found to increase our conversion rate that live outside our landing page. In this video we reveal 7 crucial elements that helped us sell more of our digital products and impact more people online. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we give to our high-paying coaching clients) 👉 https://www.profitabletalents.com/freeguide S...
2024-10-03
26 min
Profitable Talents Show
Scale a Membership to $10k+/m. One Simple Strategy | Ep 36
In 2017 we had 10k subscribers on our YouTube channel and our membership launch completely flopped. The good news is that with time we cracked the code and managed to grow our online membership to $20-$30k/m by implementing one simple strategy. In this episode we're going to talk about the problem we faced when we first launched our membership, what went wrong and what where the main elements that allowed us to scale from $1-2k to $10k+/month. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more...
2024-10-01
14 min
Profitable Talents Show
We had our first $30k month using an ABUNDANCE MINDSET... here's how | Ep 35
For years we worked without realising how much our mindset dictated our results in business. We were stuck at $1-2k/month for ages until we discovered the power of an abundant mindset. Everything changed from there. In this episode, we want to share with you practical tips you can use to rewire your brain and start attracting (and be ready for) more money in your life. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we give to...
2024-09-26
45 min
Profitable Talents Show
How to Make Your Content Sell More Than Funnels | Ep 34
If making money with your content is important, there's one thing you should know before you think about social media marketing strategies. We've grown a YouTube channel to 200k+. We've subs and have a multiple 6-figure business/year and in the past 8 years we've realised that it's all about how you show up and what type of connections you make with your audience through your content. Just saying "be yourself" is terrible advice because it's not easy. In this video, Alessia and I discuss how to become more genuine in your social media content and...
2024-09-24
17 min
Profitable Talents Show
Content That Converts Clients (4 Main Types) | Ep 33
Building a personal brand with organic content and sell digital products online is getting creators more confused than ever. We've spent the last 8 years creating content, selling memberships, courses and programs and we finally understood the 4 types of content that, mixed together, allowed us to grow a loyal fan base that buys our products on each launch. The good news is: that we were overcomplicating it. It's way simpler than you think. Your content should sell YOU way before your ideal client finds out about your offer, and when he/she does, there's no hard...
2024-09-19
17 min
Profitable Talents Show
Exactly How We Make $20-30k/m in a Tiny Hobby Niche (Complete Blueprint) | Ep 32
Many creators are grinding to create more and more content to grow on social media, not quite sure how to market themselves, how to sell their digital products and how to sell without feeling salesy. My wife Alessia and I have built a multiple 6-figure business on the back of our first YouTube channel 'Lazy Dancer Tips' and I'm finally here to give you a complete breakdown of what worked for us. 👉This method allowed us to generate $20-30k+/m consistently over the past years. We also only work a few hours per day on...
2024-09-17
23 min
Profitable Talents Show
Tired of Hustling & Grinding Online? Listen to this | Ep 31
The Hustle & Grind culture burned out many coaches and creators (us included) with the promise that the more you work, the more money and fulfilment you'll gain. Yep, we fell on that trap too. The Making-Money-Online industry is based on something that most of us coming from 9-5 jobs don't understand. It's the concept of LEVERAGE. When we build our online business with an employee mindset, we introduce hustle and grind. When instead we embrace the concept of leverage, everything changes, and from that point on, the sky is the limit. In this episode Alessia a...
2024-09-12
11 min
Profitable Talents Show
THIS makes more money than YouTube partner program | Ep 30
With our first channel, we realised that monetization with the YouTube partner program doesn't pay as much as we initially believed. Thankfully there's a better way! If you have an education channel and can build assets in the form of digital products like courses, memberships or coaching programs, you can make WAY more money, in less time, with a YouTube channel that doesn't even meet the requirements for the YouTube partner program. In this episode, we'll show you the easiest way to sell a digital product using our software of choice: Kajabi. 🔴 Need help writing a c...
2024-09-10
08 min
Profitable Talents Show
How Aiko Hemingway made 6 figures with just 1000 subscribers as a coach | Ep 29
Aiko Hemingway is an inspiring coach and TEDx speaker who does things differently. She managed to reach 6-figures for her coaching business with a tiny channel of 1000 subscribers and an email list of 150 contacts. In this interview, we'll go through how she started, her philosophy around money and pricing and her surprisingly simple sales system. She's also an incredible human being and we're honoured to have her on our show. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stu...
2024-09-05
18 min
Profitable Talents Show
How we built a multi 6-figure business avoiding divorce | Ep 28
Building a business with your spouse sounds like a nightmare for many but my wife and I managed to be pretty good at it. Not only we built a multiple 6-figure online business, but we also strengthened our marriage in the process. We asked ourselves: What are we doing differently? We realised we are doing 5 things remarkably well and since any couple in business can implement them, we decided to share them in this video. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of dig...
2024-09-03
08 min
Profitable Talents Show
How to find your VOICE in marketing and social media: Answer 1 question | Ep 27
Building and growing an online business means also competing with lots of coaches on similar topics, how do we find our authentic VOICE to stand out from the crowd and become a category of one? Alessia, my wife, was frustrated because she didn't understand the mission behind this channel. Our social media and marketing voice is driven by clarity and conviction. She didn't get clarity from me as I struggled to articulate what I was trying to do with this Profitable Talents project. She asked me a specific question that unlocked an answer she did...
2024-08-29
13 min
Profitable Talents Show
The Most Powerful Digital Marketing Tool for 2024 (and how to use it) | Ep 26
Discover 2024's most dynamic digital marketing strategy: Email Marketing. This episode unveils the secret weapon that's transforming the way entrepreneurs and content creators like you engage with audiences and skyrocket their online business success. In the crowded digital landscape, relying solely on social media algorithms to grow your audience can be limiting. That's where email comes in – a tool that bypasses these algorithms, ensuring your message reaches every subscriber, every time. What sets email apart? Its personal touch and the unique ability to deliver high-value content straight to your audience. This episode isn't just about building an emai...
2024-08-27
08 min
Profitable Talents Show
Make money online WITHOUT relying only on LAUNCHES | Ep 25
Launching is a great way to sell digital products but how do we sell all year round even when we are NOT launching? Some coaches launch often to shorten the sales gap, but it can become incredibly tiring and not sustainable on the long run. Thankfully we've discovered a way, 3 actually, to sell our digital products to our audience every single day, without having to rely on launching anymore. It's working so well that we're thinking of ditching launching alltogether in the future. In this episode we'll go through the 3 main email marketing strategy we use to m...
2024-08-22
07 min
Profitable Talents Show
Give away free content. They'll still want to buy THIS | Ep 24
With all the free (and valuable) content already available online, why would people pay for my courses, memberships and programs? It's still content, isn't it? Yes, but there's one main difference that sets apart free content and paid content. It's not about the content at all, that is NOT what people will give you money for, it's something else completely, which SHOULD be part of your offer. In this episode will go through the main difference between free content and paid content so that you won't feel like you're giving away all your best "stuff" and never g...
2024-08-20
08 min
Profitable Talents Show
People STAY in your Membership Thanks to 3 Elements | Ep 23
Keeping people engaged in an online membership is hard. It's also difficult to keep up with the content creation because, yes, monthly recurring revenue is great, but we also have to constantly maintain the membership with fresh content. We now have hundreds of members in our fitness-based membership and we want to share what we found really matters to acquire and retain members. In this episode you'll discover the 3 main elements any membership should have to be successful. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k wo...
2024-08-15
09 min
Profitable Talents Show
How to turn followers into LEADS & sell via email | Ep 22
We're sharing the 1 strategy we used for years to turn social media followers into leads. How we nurture them via email to let them become happy paying customers. We don't promote any product online, we only use a simple lead magnet to give even more value to our audience and gain trust. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we give to our high-paying coaching clients) 👉 https://www.profitabletalents.com/freeguide Social Links 👇 📺 Youtube: https://www.y...
2024-08-13
07 min
Profitable Talents Show
5 Social Media Elements You Need to Attract Clients | Ep 21
Posting on social media for our business may do NOTHING for our business if we don't know WHAT will attract our ideal clients to engage with us. We found that there are 5 social media elements your audience needs to watch/hear/read before they can trust becoming paying clients. Social media should be profitable for you, therefore maximising your effort by including elements that will trigger the right people to engage/trust/want to know more from you, is key. Not just for profitability but to avoid burnout too. We've been posting content on social media since 2016...
2024-08-08
10 min
Profitable Talents Show
How to Write a Sales Page for Digital Course | Ep 20
What is the secret of a high-converting sales page? Answering the question your client is constantly asking: "What's in it for me?". It sounds like a simple question but as online coaches or content creators, we screw this up big time. I know we did. For years we struggle to write landing pages that converted visitors into paying customers until we understood the simple psychology that happens behind any sale. We love to buy but we hate to be sold to, therefore, our landing page should INFORM our viewer about the value we bring to the table, as well...
2024-08-06
07 min
Profitable Talents Show
Selling Courses Online Using One Simple Strategy (for content creators and coaches) | Ep 19
As coaches, and content creators, we want to impact more people and sell more of our courses, coaching sessions/packages or services but we tend to make a big mistake: trying to sell what people need instead of what they want. It's a subtle difference in our mind but a catastrophe if we fail to understand why they're distinct. If our offers are not aligned with what our ideal clients want, we will end up with dry sale seasons and self-doubt. Back when we started selling digital products online we didn't even know what an OFFER was...
2024-08-01
07 min
Profitable Talents Show
Cinema inspired method to LAUNCH digital products | Ep 18
When it came to digital products online we initially focused too much on building and not at all on selling. But how do we sell digital products properly? in a way that builds hype around an event and attracts lots of people to check out what you've got in store for them? Simple: by LAUNCHING 🚀 It wasn't that "simple" for us years ago. We had to hire our first business coach to learn more about how to launch a digital product and after a few trials and errors, we finally found a way that worked. I c...
2024-07-30
07 min
Profitable Talents Show
The Best Way We Found to Grow a Membership | Ep 17
A membership was the very first digital product we created and we soon realised that selling membership is HARD! We found it easier to sell a one-off $200-$500 than a $47/month product. Why? because membership equals commitment, and many people are not willing to commit immediately. "So how do I consistently grow my membership site?" you may ask. After years of trial and error, we believe we found a better way to sell memberships and we want to share with you the main strategy we use to grow our membership. It's very simple and you can implement...
2024-07-25
09 min
Profitable Talents Show
Too SHY to sell? We found a way... | Ep 16
We were terribly shy when it came to selling, it's natural and it happens to many. So how do we become profitable as coaches if we're afraid of selling? We found a way that will not force you to "sell your soul" or become a "green greedy monster". As coaches, we want to serve people but also get paid for it right? To become profitable we have to first unlock our mindset around selling in order to come across genuine to our audience and just feel natural in our own skin, even when it comes to asking for money i...
2024-07-23
06 min
Profitable Talents Show
Profitable Email Marketing Strategy for Online Coaches | Ep 15
Having sold more than half a million worth of digital products online, we want to talk to you about email marketing. Should you still pay attention to your email list if you're an online coach and have a digital product or service? Some people say that email is an old media, others, like us, still use it to impact thousands of people every month... and sell too. In this episode, we want to teach you how you can leverage email marketing for your business too. It's less complicated than you think. Promise. 🔴 Need help writing a converting sal...
2024-07-18
06 min
Profitable Talents Show
Our Shy-Coaches 6-Figure Social Media Strategy | Ep 14
Salesy people can't stop promoting, shy people don't promote at all and if they do, they do it badly. 👉 We've served thousands of students, generating multiple 6-figure/year WITHOUT selling on social media. 🔥 What's our secret? no secret, it's the very thing you can't be bothered to do because you're either impatience or don't know what it is 🤓 In this episode we want you to discover how to use social media to attract the people you want to serve, but also become profitable with your free social media content. 🔴 Need help writing a converting sales page? Just gr...
2024-07-16
08 min
Profitable Talents Show
How we LOST a year creating a digital product that FLOPPED | Ep 13
Ever tried building a digital product for a whole year only to hear crickets when you finally launched it? Yeah, we did that. 🦗 Believe us, the 'ready-set-go' approach isn't always the best when it comes to selling your digital goodies like programs, courses, or memberships. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we give to our high-paying coaching clients) 👉 https://www.profitabletalents.com/freeguide Social Links 👇 📺 Youtube: https://www.youtube.com/c/IacopoDiLuigi...
2024-07-11
09 min
Profitable Talents Show
STAND OUT in a crowded market in 3 practical steps | Ep 12
"My niche is saturated, how do I stand out?" We ask ourselves this question on a regular basis too and it's not that simple to answer. But After years of social media and online business, we gained a good idea of how to stand out from the crowd, even in saturated markets. Spoiler Alert: The market is almost never saturated. Try our 3 practical steps to stand out in your niche. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we giv...
2024-07-09
15 min
Profitable Talents Show
Make Money Giving Your Best Content Away for Free | Ep 11
How do we monetize our free content? it sounds counter-intuitive. This is a question we asked ourselves years ago when publishing videos on youtube for a while. Also, what should we sell? how? why should they pay us? how do we make money with our free content? 🤔 After we launched our first digital products, it took us years to understand that people didn't want "more of the same stuff" from us. Our sales started to skyrocket when we completely changed what we were selling, or at least the package of it. We still sell digital pro...
2024-07-04
12 min
Profitable Talents Show
We uncovered the marketing potential of ChatGPT | Ep 10
We asked chatGPT to replace our expensive copywriter and help us with marketing for our online business. We initially tested AI just for fun, but it's now become a tool we leverage to speed up our content creation, brainstorming, written content production and so much more. No, Chat GPT cannot do all the work for you, but you can use it as a VA on steroids and eliminate the mechanical, laborious tasks that afflict you as an online business owner or content creator. In this episode, we show you how we used Chat GPT in our business...
2024-07-02
14 min
Profitable Talents Show
Influencer vs Creator: Which One Do You Wanna Be? | Ep 09
There's a real difference between the life of an "influencer" and a "content creator". We want you to be informed of what's expecting you if you want to become an influencer in 2023 and what to do if you choose to become a content creator and monetize your knowledge, instead of your image. The difference is crucial and this may dictate how you're going to spend the next years of your life online. In our many years of youtube experience, we feel we have a good perspective on how the influencing world works and how to better leverage...
2024-06-27
10 min
Profitable Talents Show
How To Market Your Business on Social Media (Profitably) | Ep 08
So many talented people post on social media regularly but very few understand the difference between the 3 types of content that can grow your community and sell your products/service at the same time. In this episode, 👉 we want to show you how NOT selling on social media and promoting our business differently, made us more than half a million in digital product sales. You can apply the same principles to grow your audience and monetize it in a non-salesy, non-douchey way. 🔴 Need help writing a converting sales page? Just grab the framework we used to sel...
2024-06-25
14 min
Profitable Talents Show
Talented But Broke: The Surprising Reason Why | Ep 07
So many talented people are not making money online because they 1️⃣ Lack the necessary skills in marketing and sales BUT the main reason 2️⃣They don't feel they're good enough. They have the experience, they have the certifications and they're trying to get even more of those certifications, hoping that one day, someone will finally recognise their value, and give them money. Unfortunately or fortunately it doesn't work this way. In this episode we want to give you some pointers about how to monetize your talent, starting today! We are on a mission of helping talented people bec...
2024-06-20
18 min
Profitable Talents Show
Performance Anxiety: Tips From a Professional Performer | Ep 06
When making videos we fear judgment or maybe we don't believe in ourselves. We look tense and awkward due to performance anxiety. My wife Alessia has been a professional performer for years and she felt the same at the beginning. In this episode, she'll share her experience and crucial tips to overcome performance anxiety, when in public speaking, on stage or in front of a camera, trying to make videos for your youtube channel. 🔴 Need help writing a converting sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is...
2024-06-18
12 min
Profitable Talents Show
I QUIT my 6 figure JOB to Grow My Own Business... Should You Too? | Ep 05
Mansions, Lamborghinis and Fake entrepreneur profiles on social media make you think that building your own business online is going to make you rich quickly and easily. I've personally had to make the decision to quit my high paying job in visual effects to dedicate all my effort in growing the online business I've built with my wife. And I eventually quit! but I want to tell you the whole story. In this episode I want to share the PROS and CONS of building your own business and what to think about if you're still...
2024-06-16
07 min
Profitable Talents Show
How We Accidentally Made More Than Half a Million Online | Ep 04
In this episode, I'm telling the story of how we accidentally made more than six figures online. More than half million actually. It all started with a simple idea and a little bit of hard work. We started out teaching ballet without any prior experience or any plan. And guess what? It worked! This episode will teach you what I would tell myself if I could go back in time in order to achieve the same results, quicker. If you're looking to make money online in 2023, that's not the only motivation you need. Your motivation should be originating from...
2024-06-16
12 min
Profitable Talents Show
Running a Business With Your Spouse - Pros and CONS | Ep 03
In this video, we'll explore some of the pros and cons of running a business together with your spouse. We'll cover topics like how to balance, compromise, how to communicate and work together as a team. If you're considering whether or not to start a business together with your spouse, this video will make you think! We'll discuss the pros and cons of working together as a team, and we'll help you decide if it's the right time for you to launch your business with your wife, husband or partner. 🔴 Need help writing a converting sal...
2024-06-16
04 min
Profitable Talents Show
That Gut Feeling Your Business Idea is Going to Work | Ep 02
My wife asked me if I knew our business idea was going to work for us. The truth is, I didn't, but I always trust my guts when having to make important decisions. If you're feeling doubtful about your business idea or struggling to work with your spouse on it, listen to this episode. We're going to talk about how to know if your business is going to work, and how to convince yourself and your spouse that it will be a success. 🔴 Need help writing a converting sales page? Just grab the framework we use...
2024-06-16
03 min
Profitable Talents Show
How to Talk to a Camera Like a Person | Ep 01
In this episode, Alessia and Iacopo are going to talk about how to get over camera shyness and being able to talk to a camera like a pro! Alessia, the host of our main youtube channel called Lazy Dancer Tips, with more than 200k subs is going to share what she's learned in the past years of youtube content creation. With a little practice, you'll be able to look natural and confident on camera, no matter what situation you're in.Learn how to confidently talk to a camera like a person by making a specific mental switch...
2024-06-16
13 min
Profitable Talents Show
Welcome to the Profitable Talents Show | Ep 0
Hi! Iacopo and Alessia here! We're the co-founders of Lazy Dancer Tips, multiple 6-figure business/year owners. We want to empower content creators and coaches with the insights, mindset, strategies and tools to grow their online business to $10k+/month, while building a lifestyle they love, helping people. Social Links 👇 📺 Youtube: https://www.youtube.com/c/IacopoDiLuigi 📱 Iacopo Instagram: https://www.instagram.com/profitabletalents 📱 Alessia Instagram: https://www.instagram.com/alessia_lugoboni 👋 Iacopo Facebook: https://www.facebook.com/iacopodiluigi 👋 Alessia Facebook: https://www.facebook.com/alessia.lugoboni
2024-06-16
22 min
Social Media Storyy Telling
7 Tips on Finding Your AUTHENTIC Youtube Voice with Lazy Dancer Tips
Shownotes:#growonyoutube #storyy #youtuberbusinessThough it may seem like Alessia and Iacopo have always just “had it,” in this episode, they open up about their struggles as beginner creators and also look back at how far they have come.Watch and listen carefully into this story-filled conversation about the beginnings of Lazy Dancer Tips together with how they built their content creation system, and many more!Buckle up folks! This one is a ride. 🚀🙏 Thank you for being here! Please remember to like, comment, share, and subscribe...
2022-12-16
35 min
Living Philosophy
Lazy Dancer Tips (Alessia Lugoboni & Iacopo Di Luigi) on Helping Others through Dance and Making Bold Changes in Life
Lazy Dancer Tips was co-founded in 2016 by Alessia Lugoboni and Iacopo Di Luigi. Alesssia trained and performed as a professional ballerina, and Iacopo was a special effects artist for cinema and television. Both decided to make a bold career change in view of a more fulfilling life by creating Lazy Dancer Tips as a way of helping others re-discover themselves.Living Philosophy is brought to you by Philosophy2u.com.Host:Dr Todd MeiSponsors:Philosophy2u...
2021-06-29
1h 09
The Knowledge Industry
Escaping the "rat race" thanks to online courses - Alessia Lugoboni and Iacopo Di Luigi
Imagining reaching a point where you're tired of commuting, working long hours and seeing no future in what you're pursuing. For Alessia Lugoboni and Iacopo Di Luigi this sparked a journey which has allowed them to totally change their lifestyle and move to Florence from London. With Tiny Dancer Tips, they built an audience on Youtube before turning that into a business. In this podcast they share: How they learned what their audience wanted How they approach their online business Why online courses have completely transformed their lifestyle If yo...
2021-04-26
48 min