Shows
GTM VaultHow to Turn Affiliates Into a GTM Growth Engine with Ian BrodieDiscover how affiliate-led GTM is evolving—and why it's becoming one of the most overlooked growth engines in modern go-to-market—in this episode of GTM Vault featuring Ian Brodie, CEO of Levanta. A repeat founder and Forbes 30 Under 30 alum, Ian previously co-founded Grovia (acquired in under two years) and led GTM at Acceleration Partners.Ian shares how Levanta helps Amazon sellers connect with high-impact creators, and how they’ve scaled by turning agency partnerships into a performance flywheel. He unpacks why most affiliate programs fail, how AI is reshaping creator recruitment and segmentation, and what it really takes...2025-08-0223 min
Overcoming Proximal Hamstring TendinopathyThe Role of Nutrition On Injuries, Pain & Recovery with Ian Seels🎉🎉Sign up for the FREE PHT ROADMAP 🎉🎉Learn more about Brodie's PHT AI Assistant 📄🔍Sign up for the FREE PHT 5-Day Course HERE🎉🎉 Sign up for the FREE PHT 5-Day Course HERE 🎉🎉For ALL Other Resources, Visit the Website proximalhamstringtendinopathy.infoRun Smarter AI Assistant: Access personalized, research-based answers to your running and rehab questions. This tool integrates Brodie’s database of research papers and podcast episodes for tailored advice. Guest: Dr. Ian Seels | Specialist Musculoskeletal Physiotherapist🧠 Episode SummaryIn this thought-provoking episode, Brodie chats with Dr. Ian Seels, a private...2025-07-011h 16
The Run Smarter PodcastThe Role of Nutrition On Injuries, Pain & Recovery with Dr Ian SeelsLearn more about Brodie's Research Database & AI Assistant 📄🔍Guest: Dr. Ian Seels | Specialist Musculoskeletal Physiotherapist🧠 Episode SummaryIn this thought-provoking episode, Brodie chats with Dr. Ian Seels, a private musculoskeletal physiotherapist with over 35 years of experience and a co-author of the paper The Relevance of Diet in Musculoskeletal Clinical Practice – A Narrative Review. Together, they explore the emerging science behind how diet influences inflammation, pain, and injury recovery—with a particular focus on what this means for recreational runners.If you're battling persistent niggles, chronic tendon pain, or just want to run p...2025-05-111h 14
OneTrackMinds PodcastIan Bonar and Bec HillHello friends, Trigger warning! If you’re planning to listen to this week’s episode of the OneTrackMinds podcast on a flight, and you struggle with the stress of flying at the best of times, maybe give this one a miss until you’re back on terra firma again… Yes, this week we feature two stories where our storytellers have found themselves in a bit of bother on an aeroplane, but found varying degrees of solace through the medium of music.Our first guest is the actor and writer Ian Bonar. His list of on-sc...2024-10-0428 min
Practical Founders Podcast#83: Second-time founder grows Amazon affiliate marketing platform to $3M ARR in one year – Ian BrodieIan Brodie, the co-founder and CEO of Levanta, shares his journey of building a successful SaaS company in the affiliate marketing space. Levanta is an affiliate marketing platform for Amazon sellers, enabling them to connect with content creators, publishers, and influencers to drive sales and traffic to their Amazon storefronts. The company has experienced rapid growth, with over 700 brands and 3,000 affiliates on the platform. Ian discusses the challenges and opportunities of the affiliate marketing industry, working with Amazon, and the importance of building credibility and confidence as a young founder. He also discusses his experience o...2024-03-011h 01
Digital FolkloreDr. Ian Brodie | UnpluggedUnplugged episodes are where we ditch all the fancy production and story elements and bring you the raw (or slightly edited) interviews with folklore experts.On today’s episode, Mason & Perry got to speak with Ian Brodie. Dr. Brodie leads us through a fascinating discussion about humor, absurdism, dad jokes, improv, and the human condition.Ok, let’s get unplugged…Guest:Dr. Ian Brodie (Twitter) (LinkedIn) (YouTube) (Website)Additional Resources (Books are Amazon Associates Links to help support the show)
University Page
A Vulgar Art: A New Approa...2024-01-2551 min
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts#181 The Art of Email: How to Connect, Engage and Sell with Email - Ian Brodie Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Ian Brodie, an Consultant, Trainer, and the Author of the #1 best selling and highest rated book on email marketing: Email Persuasion. In 2007, Ian launched a blog focusing on marketing and sales for consulting, coaching, and training businesses. Despite gaining substantial traffic, converting visitors into cl...2023-11-3039 min
Rattle & Pedal: B2B Marketing PodcastUnsnoozing the Inbox: Tips on Email Marketing with Ian BrodieThe best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.”
The post Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie appeared first on Rattle and Pedal.2023-11-2755 minThe Run Smarter PodcastFlat feet: A Deformity, or Healthy Variant? with Ian Griffiths & Gabriel MoisanGabriel & Ian are the co-authors of a new paper titled: Flat feet: deformities or healthy anatomical variants?Today, we discuss where the narrative of 'flat-feet is bad' came from and whether the theory correlates with the research.We also answer the question if people with flat feet are more injury prone and need interventions such as orthotics and stability shoes.Papers mentioned in the episode:Flat feet: deformities or healthy anatomical variants?The effect of foot orthoses and insoles on running economy and performance in distance runners: A systematic review and meta-analysis2023-09-171h 15
Inboxing, The Podcast about Email MarketingIan Brodie Teaches Email Marketing for the MassesIan Brodie went from mathematics to marketing, and his methodological approach is very refreshing and probably explains why his book is an Amazon Best Seller for Email Marketing. In addition, he communicates extremely clearly, and there is no doubt that this episode can be a guide for the email marketing perplexed. Ian Brodie is the author of Email Persuasion, a book about email marketing with over 150 five-star reviews on Amazon. Here's a quote from one reviewer, "Email Persuasion Is easily the best training I've seen on email marketing. There are courses out there that cost hun...2023-05-2343 min
All That Jas Podcast with Calgary member of Parliament Jasraj Singh HallanCanada’s Conservative Party – Building Momentum. Guest Ian BrodieCanada’s Conservative Party, led by Pierre Poilievre seemed poised and ready for the next federal election. That won’t take place until on or before October 2025 but the momentum being built now looks solid.In this episode Jas talks with Ian Brodie, former Chief of Staff in the Harper Government, who knows what elections need and in particular what Canada’s Conservatives need to do to earn the leadership.And it’s the weaknesses in the ruling Liberals that seem to show the strengths of the surging Conservatives.Guest Ian Brodie, BA, MA...2022-12-1341 min
The Recognized AuthorityEarning and Holding Attention with Ian BrodieAttention is a currency, something we all spend on those who entertain us, and those who help solve our problems. In a cluttered, noise-filled world, getting your ideal client's attention focused on your content is difficult, creating content that will hold their attention even more so.
In this episode, Ian Brodie and Alastair McDermott discuss how you can earn the attention of your ideal buyers, and how to incorporate humour in a way that is congruent with your personality and style.
They also discuss what makes an effective lead magnet, how to inspire curiosity, and...2022-03-2854 minThe Run Smarter PodcastUnderstanding common running foot conditions with Ian GriffithsBrodie Chats with Podiatrist, researcher & podcast host Ian Griffiths about different running foot conditions and answers your patron questions: 1.) Big toe OA: Patron question: Any tips for managing great toe arthritis? Also, can the loss of function due to this condition create problems elsewhere? 2.) Sinus Tarsi syndrome: Patron question: Are there any management recommendations for sinus tarsi syndrome? 3.) Plantar plate: Patron question: What is your take on strengthening/rehab for plantar plate injuries? 4.) Fat Pad pain: Patron question: Is it possible to increase the thickness of fat pads on feet or at least prevent a decrease with age? 5.) Morton's neuroma...2022-03-061h 07
Making It: How to Be a Successful Online EntrepreneurThe Journey is the Goal (Ian Brodie)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. Ian Brodie is the founder of Course Builders Hub, an online company that helps course creators build, launch and grow online courses. Despite having no background in business ownership and jumping in later in life, he established and continues to grow a very successful online business. In this episode of Making...2022-01-0710 min
Supercharging Business SuccessThe Course Builders Blueprint: How to Create a Successful Online Course to Attract More Clients and Grow Your Business – in Just 7 Minutes with Ian Brodie
What You’ll Learn From This Episode:
* The 3 mistakes in online course
* Knowing "pre-sold, paid, pilot" course
* Why should you create an online course
Related Links and Resources:
Ian has written a book called "The Ultimate Guide to Creating an Online Course" which is available on Amazon. But you can get it completely FREE if you go to www.coursebuildershub.com/sbs. You can download there, and you can also get updates of any new episodes coming on course builders TV. There's lot of people there who has successfully build the...2021-12-1411 min
Marketing The InvisibleBoost Your Income and Free Up Your Time with an Online Course – In Just 7 Minutes with Ian Brodie
Find out how to go about a course you confidently believe you can make and shaped according to your market's needs
Learn how to create an outcome-based course that helps people solve an immediate problem rather than people just acquiring more skills
Discover how to make a course that is much quicker, easier for you to produce, much clearer return on investment of the person buying it and of which the course creators' brand name doesn't really matter
Resources/Links:
Check out this and get a FREE copy of Ian's book 'The Ultimate Guide to Creating an Online Course': https://ww...2021-10-2908 min
The Comedy On Vinyl PodcastEpisode 393 – Ian Brodie on George Carlin – A Place for My StuffDr. Ian Brodie joins me to talk about folklore, using Carlin’s A Place for My Stuff as a way in to talking about how he examines stand-up through the folklore lens.
Host: Jason Klamm
Producer: Mike Worden
Guest: Ian Brodie
Please subscribe to us on Apple Podcasts, follow us on Twitter and like us at the Facebooks.
©2011-2021 StolenDress Entertainment
2021-09-291h 12The Run Smarter PodcastPersistent Plantar Fasciitis troubleshooting with Ian Griffiths (part2)Part 2 of 2: Brodie Chats with Podiatrist, researcher & podcast host Ian Griffiths all about Plantar Fasciitis. We talk about the harsh reality of this heel pain and why is it so common, along with the confusion involving treatment. Some topics that we cover:Why is plantar fasciitis so prevalent?Why is so it hard to seek effective treatment?What are some common mistakes running with PF make?What does the evidence indicate regarding treatment?We also answer all your patron questions.Apple users: Click 'Episode Website' to..Find Ian's podcast by searching 'Podchat Live'2021-07-0940 minThe Run Smarter PodcastPersistent Plantar Fasciitis troubleshooting with Ian Griffiths (part1)Part 1 of 2: Brodie Chats with Podiatrist, researcher & podcast host Ian Griffiths all about Plantar Fasciitis. We talk about the harsh reality of this heel pain and why is it so common, along with the confusion involving treatment.Some topics that we cover:Why is plantar fasciitis so prevalent?Why is so it hard to seek effective treatment?What are some common mistakes running with PF make?What does the evidence indicate regarding treatment?We also answer all your patron questions.Apple users: Click 'Episode Website' to..Find Ian's podcast by searching 'Podchat Live'2021-07-041h 11
The B2B e-commerce talkMisconceptions about B2B email marketing with Ian BrodieIn this episode we caught up with Ian Brodie, he’s been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews.
During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about som...2021-05-2746 min
The Canadian Story38. Ian Brodie - Free Speech and Political CompromiseIan Brodie gets around. Raised in Toronto, schooled at McGill and University of Calgary.
Taught at University of Western Ontario. Along the way, met a fellow Calgary transplant from Toronto,
joined the Harper machine, helped set up the federal Conservative Party and the Harper government.
Worked in international development in Washington, DC, for a while. Now back at the University of Calgary,
where he teaches Canadian politics.
Find Ian online:
Twitter: https://twitter.com/irbrodie
Ian's Best Selling Book: https...2021-03-291h 00
The Herle BurlyIan Brodie + the Political Panel with Jenni and ScottAlright, today’s episode of The Herle Burly is a 2 parter!Part 1 of the pod today is Ian Brodie. An academic by training, today Mr. Brodie is as Associate Professor of Political Science at the University of Calgary. But as many of you know, he was central to the founding of the Conservative Party of Canada, and its Executive Director. When Prime Minister Harper was elected in 2006, he became his first Chief of Staff. We’re going to talk about what he imagined the Conservative Party to be, what it is today, and how it can win again...2021-03-0900 minThe Herle BurlyIan Brodie + the Political Panel with Jenni and ScottAlright, today’s episode of The Herle Burly is a 2 parter!Part 1 of the pod today is Ian Brodie. An academic by training, today Mr. Brodie is as Associate Professor of Political Science at the University of Calgary. But as many of you know, he was central to the founding of the Conservative Party of Canada, and its Executive Director. When Prime Minister Harper was elected in 2006, he became his first Chief of Staff. We’re going to talk about what he imagined the Conservative Party to be, what it is today, and how it can win again...2021-03-0900 min
The Herle BurlyIan Brodie + the Political Panel with Jenni and ScottAlright, today’s episode of The Herle Burly is a 2 parter!Part 1 of the pod today is Ian Brodie. An academic by training, today Mr. Brodie is as Associate Professor of Political Science at the University of Calgary. But as many of you know, he was central to the founding of the Conservative Party of Canada, and its Executive Director. When Prime Minister Harper was elected in 2006, he became his first Chief of Staff. We’re going to talk about what he imagined the Conservative Party to be, what it is today, and how it can win agai...2021-03-091h 58
Small Businesses Making It HappenPay It Forward with Ian BrodieMy Pay It Forward guest Ian Brodie is someone I've followed for a few years now and he is brilliant at what he does. He is the Creator of the Value-Based Marketing Blueprint.
In this podcast Ian not only shares the reason why he started his business but he also shares some great nuggets and stories that he learnt along the way.
As someone who considers himself to be an introvert Ian shares how he found the way that works for him. He certainly has a great style that has given him a great number of followers - myself included!2021-02-0129 min
ICF GermanyIan Brodie - Marketing for Coaches with Kirsten DierolfIan Brodie helps consultants and coaches to win more clients fast, without needing to become super-slick salespeople or spending all their time on marketing.
He's been named one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine and one of the "Resources of the Decade" for professional services marketing by RainToday. His book on email marketing, “Email Persuasion: Captivate and Engage your Audience, Build Authority and Generate More Sales with Email Marketing” is a global Amazon bestseller with over 300 five star reviews worldwide.2020-10-1531 min
Sanctorum - Techno PodcastSanctorum Techno Podcast #075 Deacon Brodie - Influx Radio 260220This is Sanctorum and this is Techno. Slightly different this show as we have Deacon Brodie’s full radio show on influx radio from 26/02/20
All brand new apart from the classic cut.
Track List: Sanctorum Techno Podcast #075
Deacon Brodie
Morker - God Fear (Original Mix) - Occhiolism Records
Dope Amine - Pestdoktor (Original Mix) - recordJet
Cristian Collodoro - Paradoxic (Original Mix) - Infekted Records
Ilija Djokovic - Eris (Original Mix) - Terminal M
Trial-Trip - Failed (Original Mix) - lezvani
Unpleasant Behaviour - Pride & Prejudice I (Original Mix) - Abstract Mechanisms
Upper Regions - Empathic Response (Original Mix) - De...2020-03-142h 03
Get Published PodcastDr. Ian Hale - Importance of PersistenceIn episode 504 of the Get Published Podcast, Host and 15-Time Bestselling Author Paul G. Brodie talks with Dr. Ian Hale about the importance of being persistent with promoting your book and doing local media. Find out more about how we can help you Share Your Story at www.GetPublishedPodcast.com2020-03-0600 min
Jabber From The Hut - A Growth Marketing PodcastUsing LinkedIn as a Growth Marketing tool with Ian BrodieEpisode 6 of Jabber from the hut features marketing coach & consultant (and Newcastle United fan) Ian Brodie the creator of the 30 Minute Marketing Plan for winning the clients you need in less than 30 mins a day. The theme of this podcast centres around LinkedIn and using LinkedIn as a growth marketing tool. The platform has undergone some big changes over the last year and is quickly becoming a more feature rich, more engaging platform for businesses and marketers.2019-03-2555 min
Beyond Influencer MarketingConspicuous Contribution to Connect with Influencers - Ian BrodieGlobal thought leader in marketing and sales, and bestselling author Ian Brodie shares his insights to stand out in the eyes of influencers and potential business partners. Your connections, combined with the powerful marketing principles that he teaches, will allow you to run a successful business. Ian Brodie's Lessons to Create and Nurture Connections with Influencers During the conversation, Ian shares: How commenting on blog posts helped him create his first connections with influencers The way he was able to collaborate with a top influencer What "conspicuous contribution" is, and how it can help...2019-03-1126 min
The Art of Appointment SettingHow to Create Lead Magnets and Email Funnels That Convert | Ian BrodieIan Brodie is one of the Top 50 Global Thought Leaders in Marketing and Sales according to Top Sales World Magazine. He teaches consultants & coaches on how to build a steady flow of leads and clients in less than 30 minutes a day. Today, we’re talking about how to build authority, attract clients and get more leads with the 30 Minute Marketing Plan In this episode, we also talk about: How to create a quality lead magnet that offers value to your website visitors How to get website visitors to download that quality content and sign up...2018-09-1933 minGet Published PodcastIan Lurie - Repurposing Book Content into Blog PostsIn episode 25 of the Get Published Podcast, Host and 13-Time Bestselling Author Paul G. Brodie interviews Ian Lurie about his author journey and different ways to repurpose book content into blog posts.2018-09-0300 min
Forecast · The Marketing Podcast for Consultants and Professional Service FirmsHow to Develop a Distinctive Point Of View with Ian BrodieIan Brodie teaches consultants, coaches, and professional service providers to attract and win their ideal clients by becoming seen as authorities in their field. In this interview, we talk about Ian’s journey from working at a big firm to taking the leap as an independent consultant. Then we dive into the topic of how to develop […]
The post How to Develop a Distinctive Point Of View with Ian Brodie appeared first on Boutique Growth.2018-02-0100 min
In The TrenchesITT 130: How to Become an Authority in Your Space with Ian BrodieIan Brodie is an expert at helping consultants and coaches become seen as authorities in their fields. Today, we're diving into this exact topic and Ian is really bringing some top-notch advice and tips so you definitely don't want to miss this one.
In this broadcast, Ian Brodie and I talk about:
What does it mean to be an authority in your space?
What’s better: more clients at a lower rate or fewer clients at a higher rate?
If water can be branded, why can’t you?
The two paths to becoming an authority in your space
The i...2017-11-2741 min
New Books in FolkloreIan Brodie, “A Vulgar Art: A New Approach to Stand-Up Comedy” (UP of Mississippi, 2014).In A Vulgar Art: A New Approach to Stand-Up Comedy (The University Press of Mississippi, 2014), Ian Brodie, an associate professor of folklore at Cape Breton University, brings a folkloristic approach to the study of stand-up comedy. By focusing on comedic performance, Brodie shows stand-up comedy to be a collaborative act between comedian and audience similar to folk performance around the world, even as mediatization sees professional comedians transcend the initial performance to reach mass audiences.
Timothy Thurston is Lecturer in Chinese Studies at the University of Leeds. His research examines language at the nexus of...2017-11-2050 min
New Books in LanguageIan Brodie, “A Vulgar Art: A New Approach to Stand-Up Comedy” (UP of Mississippi, 2014).In A Vulgar Art: A New Approach to Stand-Up Comedy (The University Press of Mississippi, 2014), Ian Brodie, an associate professor of folklore at Cape Breton University, brings a folkloristic approach to the study of stand-up comedy. By focusing on comedic performance, Brodie shows stand-up comedy to be a collaborative act between comedian and audience similar to folk performance around the world, even as mediatization sees professional comedians transcend the initial performance to reach mass audiences.
Timothy Thurston is Lecturer in Chinese Studies at the University of Leeds. His research examines language at the nexus of...2017-11-2050 min
New Books in ArtIan Brodie, “A Vulgar Art: A New Approach to Stand-Up Comedy” (UP of Mississippi, 2014).In A Vulgar Art: A New Approach to Stand-Up Comedy (The University Press of Mississippi, 2014), Ian Brodie, an associate professor of folklore at Cape Breton University, brings a folkloristic approach to the study of stand-up comedy. By focusing on comedic performance, Brodie shows stand-up comedy to be a collaborative act between comedian and audience similar to folk performance around the world, even as mediatization sees professional comedians transcend the initial performance to reach mass audiences.
Timothy Thurston is Lecturer in Chinese Studies at the University of Leeds. His research examines language at the nexus of...2017-11-2050 min
More Clients Podcast[Podcast] Chris Laub on Market Research to Build Deep Understanding of Your Ideal ClientsToday's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about. In the podcast, I talk to copywriter Chris Laub about the steps he follows when he's researching a market. And in particular how he does 1-1 interviews to build deep insight into potential clients. In the podcast Chris shows you when research works well and when it doesn't, what sort of questions to ask to get beneath the surface and find real insights, and […]2017-06-1400 minMore Clients Podcast[Podcast] Brent Adamson on Winning Business with Commercial InsightBrent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also remember that we touched on the concept of “Commercial Insight”. It's perhaps the most effective method for individuals and firms to both differentiate themselves vs competitors and motivate their potential clients to take action. So I got Brent back for a second interview to dive into more details on Commercial Insight. In the interview we talk about: What […]2017-02-2800 minMore Clients Podcast[Podcast] Mark Williams on the Big Upcoming Changes in LinkedinIf you market and sell your services to other businesses then the chances are you use Linkedin. Probably a lot. If you know how to use it, it can be a really effective system for finding contacts and referrers to begin a high-value relationship with. And someone visiting your profile can be the first step towards them making contact. But the whole Linkedin interface is about to change… Only 22% of Linkedin users are active once a month or more frequently. Contrast that with 66% of Facebook's 1.79 Billion users who are active daily and you can see that Linkedin […]2017-01-1300 minMore Clients Podcast[Podcast] Danny Iny on the Huge Opportunity in Online EducationIf creating online courses is on your agenda for 2017, this podcast is a must-listen for you. In it, I discuss the current huge opportunity in online education with Danny Iny, founder of Mirasee and author of “Teach and Grow Rich” which is about to be published in its second (expanded) edition. We cover: Why there's such a big opportunity right now in online education as it becomes more mainstream. How to transition from delivering live services to online courses, and what to focus your courses on. The impact of sites like Masterclass.com with celebrity trainers like Aaron Sorkin, Dustin […]2017-01-0500 minMore Clients Podcast[Podcast] Brent Adamson on the Challenger CustomerThis is a special podcast. Partially because my guest, Brent Adamson of the CEB, is such an expert and entertaining speaker. But perhaps more because the topic is so critical. As I mentioned in Why Being An Expert Won't Get You Clients, we're in an era where it's becoming tougher and tougher to sell premium solutions to our clients. Time and time again a service we know will bring huge benefits is turned down in favour of a cheaper option, or the client just doesn't move ahead and do anything. It's not just because of the way we're marketing and […]2016-12-2100 min
Peer Review - The University of Calgary Alumni Podcast#95: Ian Brodie on Canadian and US PoliticsIan Brodie, MA’92, PhD’97, UCalgaryLaw & Society professor, and former Chief of Staff to Stephen Harper, examines North America's political landscape.2016-07-2639 minMore Clients Podcast[Podcast] Stefan Drew on How He Built a Successful Platform Without Email MarketingIt pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketing is a particularly powerful way of doing that. But it's not the only way. In this podcast Stefan Drew explains how he built a successful platform for his consultancy in the education sector without using email marketing. You'll see that the same principles that normally apply to email marketing can also be applied to […]2016-06-0800 minMore Clients Podcast[Podcast] Mike Kerrison on How He Built His Consulting BusinessI‘ve got a fantastic podcast episode for you today. In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business After launching 3 multi-million dollar technology firms, Mike left the corporate world to join the ranks of solo consultants. In the last 15 years of running his consulting business he's facilitated over 200 strategic planning sessions for Fortune 500 companies to small entrepreneurial growth firms. His programs have reached over 400,000 people and he has graduated over 10,000 sales and management professionals from his Breakaway Schools But like most new consultants, he had to start […]2016-05-3100 min
The Click & Convert Podcast#84 The 5 Biggest Trends Changing Email Marketing with Ian BrodieEpisode 84 of The Small Business Marketing Report Podcast When your hosts Sean Clark and Rob Tyson started their careers in online marketing, email marketing was simple: "Build the biggest list possible and blast out the same message to everyone regardless!" Email marketing is changing fast, and in this show Rob asks Ian Brodie, the author of the excellent, Amazon number 1 Best-selling book ‘Email Persuasion’, to identify what he believes are the 5 big trends in email marketing right now. Listen in to this free podcast now to discover: The 5 big trends changing e...2016-04-1644 minMore Clients Podcast[Podcast] James Sale on What Motivates People – and How To Use That in Your Marketing and SalesThis is the second of my two part interview with motivation expert James Sale. In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and sales. We cover how to identify the major motivating factors for people you're talking to, how to reflect that when you're selling to them, and how to adapt your marketing to appeal to the major motivation factors of your ideal clients. You can listen to yesterday's podcast where I interview James about his transition from running a 1-1 business […]2016-01-2100 minMore Clients Podcast[Podcast] James Sale on Transitioning from 1-1 to Leveraged BusinessToday's podcast is the first of a two part interview with motivation expert James Sale. In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodology to other consultants and trainers who now carry out the client work for him. He talks about the need to professionalise your products when focusing on corporates, and how to make the critical mental switch from doing client work you love to creating products and managing others. If you're considering moving to a more leveraged business model, James […]2016-01-2000 min
How to Download Full Audiobook in Comedy, Stand-Up & JokesA Vulgar Art: A New Approach to Stand-Up Comedy by Ian Brodie | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: A Vulgar Art: A New Approach to Stand-Up Comedy
Author: Ian Brodie
Narrator: M.J. McGalliard
Format: Unabridged
Length: 8 hrs and 52 mins
Language: English
Release date: 11-30-15
Publisher: University Press Audiobooks
Genres: Comedy, Stand-Up & Jokes
Summary:
In A Vulgar Art, Ian Brodie uses a folkloristic approach to stand-up comedy, engaging the discipline's central method of studying interpersonal, artistic communication and performance. Because stand-up comedy is a rather broad category, people who study it often begin by relating it to something they recognize - "literature" or "theatre"; "editorial" or "...2015-11-308h 52More Clients Podcast[Podcast] Robbie Kellman Baxter on the Membership EconomyToday's podcast is the first in a new mini-series I'm doing on creating effective membership programs. Over the next few episodes I'll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I'll also be interviewing a veriety of experts on membership site strategy, how to build them, and how to run them. My special guest on this very first episode is Robbie Kellman Baxter. Robbie is the author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She created the popular […]2015-11-1200 minMore Clients PodcastHow to Get Published in Prestigious PublicationsMy guest on today's podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She's a former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business, and she's a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank. One of the marketing approaches Dorie has used extensively is to get her articles published in major publications like Harvard Business Review, Forbes and Entrepreneur magazine. This has helped grow her reputation and authority, introduce her to a bunch of influential people, and get a lot of valuable traffic back to...2015-10-0700 min
The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 036: Ian Brodie – How To Build A Great Onboarding SequenceIn episode 36, I chat with Ian Brodie, Author of the Email Persuasion – the number one book in Email Marketing, about what elements to include in your customer onboarding. Want to know how to create a great onboarding sequence? #podcast #marketingautomationClick To Tweet Ian shares the quick wins on crafting the best onboarding sequence, […]
The post TAM 036: Ian Brodie – How To Build A Great Onboarding Sequence appeared first on The Active Marketer.2015-10-0635 minMore Clients PodcastHow to Harness the Power of Stories to Win ClientsToday's podcast is all about how to harness the power of stories to attract and win clients. My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so powerful in our marketing, how to find stories to use for your business, and how to craft those stories for blog posts, articles or any purpose you want to put them to. Lisa works with organizations developing Transformational Story Leaders, creative yet resilient cultures, and leading powerful change processes with the power of storytelling. She works with entrepreneurs and business owners that are […]2015-09-2400 minMore Clients Podcast[Podcast] How Setting Up Your Own Mastermind Group Can Power Your Business GrowthDov Gordon was a man on a mission. He knew the value and power of Masterminds from his work running them for groups of CEOs. But for his own business he wanted something more. In a traditional mastermind business leaders and entrepreneurs meet to help each other out with advice, challenge, motivation and guidance. Members share their goals, their challenges, their opportunities. And they get input from the bright business minds around them to challenge their thinking, give them new ideas and perspectives, share their experiences of similar situations. Masterminds often share best practices and emerging trends too so that […]2015-09-0800 minMore Clients Podcast[Podcast] How To Scale A Professional Service Business With Mitch RussoIn this podcast I cover a new topic for me: growing a business beyond yourself. My guest is Mitch Russo, someone who's built a bunch of businesses in his time: from founding Timeslips which grew to be the world's largest time tracking software company, to being the COO of Sage in the US, to being president of Business Breakthroughs International, a company he founded with long-time friend Chet Holmes and Tony Robbins. These days he works with coaches to help them scale their coaching business. But the lessons he shares are equally applicable to any professional service business. In the […]2015-06-1700 minMore Clients Podcast[Case Study] Creating and Marketing Online Products (in the REAL World)In this podcast I interview Clive Mallard, The Independent's Consultant who over the last year or so has transitioned his business from being primarily based on live consulting to one focused on his core online product which teaches advanced consulting skills to independents. As with all my podcast interviews, this isn't one of those overnight success stories that can never be reproduced by the rest of us. It's a story of hard work over a significant period of time to build a sutainable business. In the podcast Clive shares the details of how he came up with the idea for […]2015-06-0300 minMore Clients Podcast[Case Study] Using Email Marketing To Win Corporate ClientsThere's no doubting the power of email marketing in general: but does it work if you sell to corporates? Do senior executives really read email newsletters? Well, here's someone who's got email marketing to work very effectively in the corporate market: Adrian Willmott. Adrian runs Arcus Consulting who specialise in transforming finance functions in major corporations into value-adding business partners. His clients are CFOs and finance directors in some of the largest UK companies. You don't really get much more corporate than that. But Adrian's emails are very different in style and content to the ones a finance director might […]2015-05-2700 minMore Clients Podcast[Case Study] A Lead Magnet And Follow Up Strategy For Service BusinessesUsing a Lead Magnet: a Free Report or Checklist or Template or Video to attract potential clients and then following up with email marketing is a proven strategy that quite simply works. Its obvious use is for “education” businesses. People who sell consulting, coaching, training or other services where your potential clients want to know how to do what you're an expert in. So your lead magnet and emails to them can share tips and strategies in that area that help them, educate them and demonstrate your credibility. However with other services businesses it's trickier to get a Lead Magnet […]2015-05-2000 minMore Clients PodcastUsing a Compilation Book to Win ClientsThere's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients. But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task. Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients. In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a […]2015-05-1300 min
Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious ConsultantsEpisode 18 – Interview with Ian Brodie<p>Kenny and Andrew interview special guest and email marketing expert Ian Brodie. Ian, author of the #1 Amazon bestselling book, Email Persuasion, teaches business owners and professionals how to captivate and engage their audience, build authority and generate more sales with email marketing.</p>
<p>In this episode:</p>
<p> Why you should prioritize email marketing<br />
The basics for getting started and gaining traction without becoming overwhelmed<br />
How to find the right balance between nurturing good will and selling yourself<br />
Advanced...2015-04-2200 min
magneticconsultant's podcastEpisode 18 - Interview with Ian BrodieKenny and Andrew interview special guest and email marketing expert Ian Brodie. Ian, author of the #1 Amazon bestselling book, Email Persuasion, teaches business owners and professionals how to captivate and engage their audience, build authority and gen2015-04-221h 00More Clients PodcastUsing Images on Your WebsiteOne of the big trends on the web right now is the increasing importance of imagery on your website. That could range from your profile photograph on your home page, to images you use to make your blog posts easier to read. Joining me to talk about this on the latest episode of the More Clients Podcast is photography marketing expert Nigel Merrick. In the podcast Nigel shares his experiences on how to best use images on your site including the use of profile photos, infographics and “tipographics”, and supporting blog posts with relevant images. Nigel even goes a bit […]2015-03-1100 minMore Clients PodcastBuilding a Subscription Business: Interview With John WarrillowI‘m sure it won't have escaped your attention that more and more businesses are moving to subscription models. Whether that's Microsoft and Adobe switching form selling software as one-off purchases to leasing access to their products through Office 365 and Creative Cloud. Or whether it's HP's “Instant Ink” subscription service, the Dollar Shave Club or the myriad of membership programs apeparing in almost every niche. Subscription businesses are hot property right now. When John Warrillow wrote the bestselling book “Built to Sell”, one of the critical factors he found that significantly increased the value of a business was whether it […]2015-02-1100 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 253: Ian Brodie – The best email marketing tactics for emerging entrepreneursIan Brodie works with consultants, coaches and other professionals to help them get more clients online. His #1 Amazon bestselling book, Email Persuasion, teaches business owners and professionals how to captivate and engage their audience, build authority and generate more sales with email marketing.2014-11-0729 minMore Clients PodcastCold Emailing to Generate Leads and Win ClientsHave you ever had one of those awful emails out of the blue, usually from a company offering SEO or website services, where they just pitch at you and don't seem to have paid the slightest attention to your website or business? That's bad cold emailing at work. No better than spamming. On the other hand have you had a very targeted, charming email from someone you don't know where the writer has done their homework and opens up a useful conversation with you that leads to something mutually beneficial? That's good cold emailing. I've had much more of the […]2014-09-3000 minMore Clients PodcastHow To Use Website Analytics To Get More Sales And Grow Your BusinessWhen it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email marketing and doing stuff on social media. But when it comes to analytics, few people get much further than glancing at basic Google Analytics data every now and then. The truth is though that there's a wealth of information available about what your website visitors and potential clients are doing on your site. And if you use it right, you can get tremendous insights from that information […]2014-09-1100 minMore Clients PodcastHow to Partner with Procurement to Win More ClientsIf you're selling your services to corporates or even mid-sized companies, chances are you'll bump into procurement. You may need to submit proposals, take part in formal tender processes, get onto the approved supplier list, or just have them OK your letter of engagement. And you've probably discovered that sometimes working with client's procurement teams isn't easy. Sometimes it feels like their only goal is to drive down your price. Or keep small suppliers like you out of the equation. In this podcast I interview procurement expert Stephen Ashcroft. Steve's worked with procurement teams in 33 of the UK's largest […]2014-07-2300 min
The Sales EvangelistTSE 054: How To Use Email To Sell with Ian BrodieDoes selling using email really work? Well, Ian Brodie surely thinks so and I believe him! He is an email marketing expert and is able to prove it with his years of experience. During a recent interview with Ian, he shared some of his best secrets that has brought him tremendous success. Come and check […]
The post TSE 054: How To Use Email To Sell with Ian Brodie appeared first on The Sales Evangelist.2014-07-0342 min
The Online Marketing ShowIan Brodie - Email Persuasion Formula. The Online Marketing Show Episode 176Ian Brodie is the author of "Email Persuasion". In this episode Ian shares with us how to win clients through email marketing.2014-06-2700 min
Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 165: Ian Brodie on Persuasion via Email and the Psychology of Conversion (Part 2)Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.
Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy2014-06-1333 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 164: Ian Brodie on Persuasion via Email and the Psychology of Conversion (Part 1)Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.
Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy2014-06-1233 minMore Clients PodcastHow Non-Salespeople Can Get Better At SellingI‘m not a professional salesperson. Chances are, you're not a professional salesperson. Yet if we're consultants, lawyers, accountants, coaches or business owners of any type then the reality is that we have to sell if we want to grow our business. In this podcast, leading sales trainer and someone who made the leap from salesperson to board level executive, Jonathan Farrington talks about what it takes for a non-salesperson to succeed at sales. Over the years Jonathan has both bought from and trained professionals of every flavour, and I can't think of anyone better to share their views on...2013-10-1500 minMore Clients PodcastHow to REALLY Stand Out With Content MarketingIn this episode of the More Clients Podcast Michael McLaughlin reveals why most content marketing falls flat and how to get your content to stand out in a crowded marketplace. Have you ever been told you ought to write a regular blog, produce articles, do presentations, share your content widely? It seems to be the accepted wisdom these days that regularly churning out content is the way to attract clients and position yourself as an expert in your field. Except: it doesn't work. At least not if you do it the way most people do. You've probably noticed this. Most […]2013-09-1900 min
Smart Solo BusinessIan Brodie: Five Common Beliefs That Cripple Consulting and Coaching Practices<p>[Legacy post: Small Business Talent] All the way from the United Kingdom, my guest on the podcast today is Ian Brodie! Ian has an impressive professional background. In 1994, he earned his MBA from Manchester Business School. Over the course of the next 13 years, he worked for a number of top consulting firms, including […]</p>
<p>The post <a rel="nofollow" href="https://stephenlahey.com/ian-brodie-five-common-beliefs-that-cripple-consulting-and-coaching-practices/">Ian Brodie: Five Common Beliefs That Cripple Consulting and Coaching Practices</a> appeared first on <a rel="nofollow&qu...2013-09-1700 minMore Clients PodcastWinning Clients With Social CRMThis episode of the More Clients Podcast is an interview with Eric Quanstrom, Chief Marketing Officer of Social CRM vendor Nimble. Before jumping straight in to the podcast I want to explain a little bit about Social CRM and how we can use it to help us win clients. CRM or Customer/Client Relationship Management systems have been around for quite a while. They allow you to store client and prospect profiles, log any communications you have with them, plan activities with them and (on some systems) to plan and track specific sales opportunities. What Social CRM systems do is...2013-09-1700 minMore Clients PodcastThe Future of Buying Professional ServicesI‘m sure like everyone you've noticed a change in how our clients buy our services. Clients do a ton more research online before contacting us. And often their opening gambit is to ask about price. We could grumble about these “idiot buyers”. Or we could educate ourselves as to how and why buyers are changing and adapt our marketing to fit. My suggestion is we do the latter ;) In this podcast I interview Internet Psychologist Graham Jones who shares some of the latest research and experience on how buyers are using the web to find potential suppliers and how […]2013-07-0800 minMore Clients PodcastHow To REALLY Win Business With Linkedin Groups: Interview With S Anthony IannarinoEntrepreneur and professional speaker S Anthony Iannarino is one of the few people who is actually winning clients day in, day out using Linkedin. In this episode of the More Clients Podcast Anthony shares with us the strategies he uses daily to attract and win his dream clients (and how he fits social media into his hectic schedule) I‘ve published a lot of material here on the More Clients blog about using Linkedin to win clients. I've covered creating a client focused profile and using Linekdin as a source of referrals. But one topic I've not really covered that...2013-05-2800 minMore Clients PodcastPrincipled Selling: Winning Clients Without Selling Your SoulAuthor of “Principled Selling”, David Tovey talks about some of the key principles and strategies you can use in face to face marketing and selling to win more clients without having to “sell your soul”. David Tovey is a director of the Principled Group and author of the recently published Principled Selling: How to Win More Business Without Selling Your Soul. For most of us consultants, coaches, lawyers, engineers, accountants; sales is not something we enjoy. And one of the reasons for that is that we assume it's all about manipulation and persuasion. In this podcast interview, David shows us […]2013-03-2200 minMore Clients PodcastEmotional Intelligence: A Key To Winning ClientsAuthor of “Emotional Intelligence for Sales Success”, Colleen Stanley shares with us why emotional intelligence is so important when it comes to winning clients and shows us how to build our own emotional intelligence and use it to build our businesses. Colleen Stanley is the CEO of Sales Leadership and author of the recently published Emotional Intelligence for Sales Success. Whether you're a consultant, a lawyer, an accountant, architect, coach or anyone in business – one of the critical roles you have is to meet with potential clients and talk to them about working together. We often hate the word, […]2013-01-2100 minMore Clients PodcastEmail Marketing Tips from Steve GordonMarketing consultant Steve Gordon reveals some of the surprising ways he's using email marketing to grow his consulting business Steve Gordon is a marketing consultant for service business who's grown his number of leads and clients dramatically over the past few years by doing email marketing rather differently to most everyone else. In this podcast interview, Steve reveals why he emails his subscribers daily (yep, that's right, daily) and why it works for him. We talk about how to write effective emails that build credibility without “giving everything away”, the right length and format for emails, and how to sell […]2013-01-1400 min
The Authority Marketing PodcastDavid Hyner Authority Marketing InterviewDavid Hyner is a professional speaker and researcher and expert on “massive goals” David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research. 15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his […]2012-12-1834 minThe Authority Marketing PodcastDavid Hyner Authority Marketing InterviewDavid Hyner is a professional speaker and researcher and expert on “massive goals” David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research. 15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his […]2012-12-1800 minThe Authority Marketing PodcastJames Sale Authority Marketing InterviewJames Sale is one of Europe's leading authorities on the psychology of motivation. James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google. James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation. […]2012-11-0600 minThe Authority Marketing PodcastJames Sale Authority Marketing InterviewJames Sale is one of Europe's leading authorities on the psychology of motivation. James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google. James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation. […]2012-11-0646 minThe Authority Marketing PodcastDanny Iny Authority Marketing InterviewDanny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses. Danny's “route to the top” is unusual. He didn't get there by writing a big book or going out on the speaking circuit. He became well known and established himself through blogging – particularly writing guest blog posts on well known sites. As a result of using this online approach to authority marketing his business has grown far faster that if he'd taken a more traditional route. In this interview Danny reveals how he […]2012-08-1000 minThe Authority Marketing PodcastDanny Iny Authority Marketing InterviewDanny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses. Danny's “route to the top” is unusual. He didn't get there by writing a big book or going out on the speaking circuit. He became well known and established himself through blogging – particularly writing guest blog posts on well known sites. As a result of using this online approach to authority marketing his business has grown far faster that if he'd taken a more traditional route. In this interview Danny reveals how he […]2012-08-1025 minMore Clients PodcastSales Growth Tips from Jon Vander ArkCo-lead of McKinsey's Sales Growth practice and co-author of the book Sales Growth, Jon Vander Ark reveals what industry leaders are doing to transform their sales practices. The recently published book from McKinsey and Company, Sales Growth is based on their extensive research with successful sales leaders on what's working today to drive sales growth. In this podcast interview, co-author of the book Jon Vander Ark shares his perspective on the main lessons from the book – and what businesses can do to put those lessons into practice. We cover tips on “digging for gold” in your client base, integrating […]2012-07-1700 minThe Authority Marketing PodcastAuthority Marketing Interview: Geoff RammGeoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation. Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out. It's a route to Authority that can be highly effective – especially if you're a great presenter. In this interview Geoff talks about […]2012-07-0400 minThe Authority Marketing PodcastAuthority Marketing Interview: Geoff RammGeoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation. Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out. It's a route to Authority that can be highly effective – especially if you're a great presenter. In this interview Geoff talks about […]2012-07-0431 minMore Clients PodcastCharlie Green on Building Trust in Marketing and Business DevelopmentAuthor and expert on Trust in Business, Charlie Green, reveals the best ways for professionals to build trust to turn potential clients into paying clients. Charles H Green needs no introduction (but I'll give him one anyway). As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie's built a name as THE expert when it comes to trust in business relationships. I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their […]2012-02-0900 min
CRIDAQIan Brodie - Quebec QuestionIan Brodie, Strategic Advisor, Inter-American Development Bank and former Chief of Staff to the Prime Minister of Canada (The Quebec Question for the Next Generation Conference).2012-02-0807 minThe Authority Marketing PodcastAuthority Marketing Interview: Robert CravenWe're back with another Authority Marketing Podcast interview. This interview with speaker and MD of The Director's Centre, Robert Craven covers Authority Marketing from two angles. The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert “The Entrepreneurs' Guru”). We also touch on some of the concepts from Robert's recent book Grow Your Service Firm which contains a ton of practical advice for service professionals on how to build an expertise based business. Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about […]2011-11-1639 minThe Authority Marketing PodcastAuthority Marketing Interview: Robert CravenWe're back with another Authority Marketing Podcast interview. This interview with speaker and MD of The Director's Centre, Robert Craven covers Authority Marketing from two angles. The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert “The Entrepreneurs' Guru”). We also touch on some of the concepts from Robert's recent book Grow Your Service Firm which contains a ton of practical advice for service professionals on how to build an expertise based business. Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about […]2011-11-1600 minThe Authority Marketing PodcastAuthority Marketing Interview: Jane MasonOur next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread. Jane's probably not as well known (yet) as some of our previous interviewees – but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her. She's proof that you can apply the principles of Authority Marketing to grow your business – even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love […]2011-06-1200 minThe Authority Marketing PodcastAuthority Marketing Interview: Jane MasonOur next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread. Jane's probably not as well known (yet) as some of our previous interviewees – but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her. She's proof that you can apply the principles of Authority Marketing to grow your business – even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love […]2011-06-1224 minThe Authority Marketing PodcastAuthority Marketing Interview: John SeddonJohn Seddon is a global authority on systems thinking in service organisations. Often controversial, always outspoken – John has been championing systems thinking for nearly three decades. He's a fierce critic of piecemeal government reform and top down target setting and often clashes with what he calls the “toolhead” proponents of Lean. He's not everyone's cup of tea – he even has “hate” websites dedicated to criticising him. But he's built his reputation and authority to the level where, certainly in the UK, if you want to take a systems thinking approach to transforming your service organisation, John is almost […]2011-04-0800 minThe Authority Marketing PodcastAuthority Marketing Interview: Drayton BirdWhat can I say about Drayton Bird that hasn't already been said? The legendary David Ogilvy said “he knows more about direct marketing than anyone in the world”. Sir Martin Sorrell, founder of WPP called him a “wise and wily marketer”. Ken McCarthy, the founding father of internet marketing called him simply a “genius”. So how did he get to this point? How did he build his authority as a direct marketer and copywriter to the point where even the experts come to learn from him? In this interview, Drayton reveals the simple (but of course, far from easy) secrets […]2011-03-2800 minThe Authority Marketing PodcastAuthority Marketing Interview: Greg AlexanderGreg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field. This is the third in a series of interviews with leading authorities and experts from the world of consulting and coaching. Greg is recognised globally through his books Topgrading for Sales, Making the Number and The CEOs Guide to Getting More Out of the Sales Force. He reveals some surprising findings from his research into where senior executives look to find the “go to” expert in a field (hint: it's not […]2011-03-1500 minThe Authority Marketing PodcastAuthority Marketing Interview: Charles GreenCharles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation. This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching. Charlie is recognised globally for his expertise on Trust – yet as he explains in the interview, he didn't set out with the deliberate intention of building an authority position in this area. However, the approaches he “accidentally” used are certainly ones that aspring authorities can reproduce to build their reputations. Click here to subscribe to the Authority Marketing podcasts in […]2011-02-1900 minThe Authority Marketing PodcastAuthority Marketing Interview: Tom SearcyTom Searcy explains how he established himself as an authority in the field of Winning Big Sales. This is the first in a series of interviews with leading authorities and experts from the world of consulting and coaching. The purpose of the interviews is to identify how they established themselves as authorities in their fields. What marketing strategies they used (or whether it happened by accident). What their advice is for other budding experts who want to build a reputation as a leading authority. This first interview is with Tom Searcy who many of you will know as the author […]2011-02-1200 min