Shows
Digital & DirtSeason 9 RecapSend us a text In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues t...
2025-12-1719 min
The Magazine PodcastThe Legacy of Arnold DallimoreArnold Dallimore's name has long been associated with the Banner of Truth. Noted for his biographies of Spurgeon and Whitefield, Dallimore (d. 1998) was an Ontarian 'small-town pastor' whose writing labours took place against a backdrop of financial pressure and ministerial responsibility, and without the advantages of local research facilities. We take time this week to go 'behind the scenes' and find out more about this patient servant of the Lord, and his beloved wife May (d. 2015).
Featured Resources:
– Michael A. G. Haykin, 'Remembering Arnold Dallimore and His Books,' The Banner of Truth Magaz...
2025-08-1828 minDigital & DirtMediaPost Insider Summit | Retail & QSRSend us a textIn this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.Gusts You’ll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza
2025-04-2355 min
Madvertising by AdQuick — Advertising, Marketing & Ad Tech PodcastIan Dallimore - state of out of home advertising in 2025 | E53In Episode 53 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Ian Dallimore, Vice President of Digital Growth at Lamar and host of "Digital & Dirt" podcast to talk the state of out of home (ooh) ads in 2025, learn about his work at Lamar Advertising and more.
2025-01-2149 min
Digital & DirtTom Traylor - EVP Regional Manager, Lamar AdvertisingSend us a textIn the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role and Journey at Lamar08:01-19:00 – General Manager Insights & Managing Leases19:01-28:43 – Industry Challenges & Advice for Young Professionals28:44-38:00 – Leadership Style & GM Standards38:01-43:00 – Balancing Innovation and Tradition
2024-09-0452 min
Media People PodcastEP94 - Lamar Advertising VP of Digital Growth - Ian DallimoreIan Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job.
A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing.
He moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros.
Ian pivoted into OOH advertising with Lamar, rising from strategist to where...
2024-03-1253 minDigital & DirtDPAA Global Summit 2023 RecapSend us a textIn a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. Podcast Breakdown00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google12:25 - 19:47 Craig Benner, Founder & CEO at Acc...
2023-11-0858 min
Adtech UnfilteredDiving into DOOH Advertising (with Ian Dallimore) After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.
2023-05-0150 min
Where DOOH Meets AdTechMaximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of LucitWelcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state...
2023-04-2751 min
Studio ABillboards Bets and a bit of Booze Episode 01Being open-minded means knowing what's possible. In this episode, Jonathan Gudai is joined by the host of Digital and Dirt, Ian Dallimore, as he explains why betting BIG on the future has quickly evolved Lamar from a small Louisiana billboard company to one of the largest out-of-home advertising companies in the world!
2023-03-2112 minDigital & DirtSeason 3 Wrap-upSend us a textThank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!Learn more about Lamar Advertising at lamar.com00:00 - 0:53 End of Season Three/Thank You0:55 - 02:49 Lookback
2022-12-2802 minDigital & DirtDPAA Global Summit 2022 RecapSend us a textIn this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect08:00 - Jonathan Gu...
2022-10-261h 03Digital & DirtCrafting an Entertaining Career with Ryan McPhailSend us a textIn episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com00:00 - 6:01 All things Cars6:02 - 10:26 Dyslexia10:27 - 15:40 OOH Career15:41 - 20:22 Starting at Pinterest22:39 - 25:04 Doom Scrolling25:05 - 26:55 Entertainment at Pinterest26:56 - 35:01 Entrepreneurship35:02 - 38:30 Futu...
2022-10-0539 minDigital & DirtBuilding Leadership & Creative Media with Jim PriceIn episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.comOver the Rhine - 4:00-6:49Empower/ Mary Beth- 6:50-16.10Building trust & values- 16:11- 22:22Educating the brands- 22:23-31:27
2022-09-2835 minDigital & DirtBuilding Leadership & Creative Media with Jim PriceSend us a textIn episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com00:00 - 6:49 Over the Rhine 6:50 - 16:10 Empower/ Mary Beth16:11 - 22:22 Building trust & values22:23 - 31:27 Educating the brands
2022-09-2835 minDigital & DirtThe Influence of the Creator Economy with Mae KarwowskiSend us a textIn episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 3:52 Rushtok/Tiktok Subcultures4:45 -14:52 Her Career/Obviously14:53- 20:15 The Creator Economy20:30- 23:40 Relationship between Creator & Brand23:41- 30:56 Technology/Media31:00 - 34:40 Brand Journey35:15- 37:43 Converse Tiktok Case Study
2022-09-1438 minDigital & DirtPassion, Personality & Out of Home with Brian RappaportSend us a textIn episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 2:03 Meet Brian2:04 - 8:04 Career Path8:05 - 10:00 Brian's Family/Upbringing 10:01 - 12:44 Gameshow Career12:50 - 14:50 Backstage at the Grammys14:51 - 27:47 Who is Quan?27:48 - 31:39 Networking & Relationships31:40 - 34:40 Selling OOH34:45 - 39...
2022-09-0740 minDigital & DirtWork-Family Balance & The Value of Meaningful Data with Rosie O'MearaSend us a textIn episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 1:14 Introducing Rosie1:15 - 3:24 Work from Home Transition 3:25 - 8:57 Being a Working Mom8:58 - 17:06 WFH/Work-Family Balance17:07 - 22:16 From Executive Assistant to CRO22:17 - 24:55 Who is GroundTruth24:56 - 34:00 Meaningful Data/Data Confid...
2022-08-2340 minDigital & DirtThe Strategy Behind Creative Leadership with Adam MorganSend us a textIn episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com00:00 - 5:00 Hobbies/Rock Climbing5:25 - 8:15 Creative Mindset9:40 - 15:22 3 Types of Strategies16:26 - 23:52 Creative Leadership24:24 - 27:00 Understanding Data to Better Define Emotion27:50 - 31:13 The Golde...
2022-08-1737 minDigital & DirtDeveloping Leadership & Growing Success with Jill SchnittSend us a textIn episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 5:40 Intro to OMG5:41 - 11:35 Jill’s Professional Timeline11:36 - 13:15 Jill’s Personal and Family Background13:17 - 22:40 Key to Successful Leadership24:50 - 27:15 The Importance of Mentorship27:17 - 29:20 Female Representation In and Ou...
2022-08-1038 minDigital & DirtThe Edge of Education & Exposure to Opportunity with Jay JohnsonSend us a textIn episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 7:50 Journey to Lamar7:50 - 10:10 What is a REIT10:10 - 15:16 CFO Priorities & Pandemic Response15:16 - 19:40 Acquisitions & Technology 19:40 - 29:55 Journey to Success Through Education29:55 - 33:50 The Opportunity of Exposure33:50 - 36:35 College Experi...
2022-08-0341 minDigital & DirtSeason 2 Wrap-UpSend us a textThank you for listening to the second season of "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon! 00:00 - 00:47 Answering Your Questions With Claire Lakvold00:49 - 02:13 Ian's Fun Facts 02:16 - 06:50 What Has Ian Learned? 06:52 - 09:52 Networking Advice 09:57 - 11:20 Next Form of Advertising 11:28 - 11:55 What Is Your Coffee Order?11:57 - 12:51 Thanks/Outro
2022-06-2912 minDigital & DirtCheers to Creative Marketing with Sophie KellySend us a textIn episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 4:14 Sophie's Whiskey Portfolio4:15 - 7:07 Community Driven Marketing 7:30 - 12:20 Importance of Understanding Brands12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)17:30 - 21:24 Thoughtful & Authentic Advertising 21:25 - 23:35 Crown Royal OOH Campaign 23:50 - 29:16 Hyper-Local OOH Camp...
2022-06-1539 minDigital & DirtFlamingos, Brand Building, and goodr Culture with Stephen LeaseSend us a textIn episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 7:09 Stephens journey7:43 - 11:42 Soultion of goodr11:43 - 16:42 Culture & creativity16:43 - 17:48 Favorite glasses17:50 - 19:23 Glasses naming process19:24 - 20:52 Growing the brand20:53 - 22:53 Collaborations22...
2022-06-0246 minDigital & DirtFrom TikTok to Roadside: The Benefit of Diverse Digital Media with Jonathan GudaiSend us a textIn episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 3:06 Space Jam set3:07 - 10:35 His Journey10:36 - 17:11 History of Adomni12:12 - 19:26 Adomni's Mission19:37 - 27:34 Important Campaigns27:35 - 34...
2022-05-2638 minDigital & DirtGeopath/OAAA OOH Media Conference Day 1 RecapSend us a textIn this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft...
2022-05-251h 00Digital & DirtGeopath/OAAA OOH Media Conference Day 2 RecapSend us a textIn this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath11:03 – 25:09 Rick Rob...
2022-05-2540 minDigital & DirtThe Future of Media with Jack MyersSend us a textIn episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 8:09 Media Village (Mad Men)8:10 - 9:54 Cutting through the clutter9:55 - 15:10 Media Diversity15:11 - 23:39 Evolution of Advertising (Metaverse)23:40 - 28:48 Retail Media28:49 - 32:52 The Future of Men
2022-05-1834 minDigital & DirtBeyond the Athlete: NIL, NFTs and Entrepreneurship with Anthony RanaudoSend us a textIn episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 9:10 His journey9:11 - 13:44 Being mentally present13:45 - 18:22 Entr...
2022-05-1148 minDigital & DirtModern Leadership & Sustainable Industry Growth with Marla KaplowitzSend us a textIn Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 7:00 Pivoting during Covid7:01 - 13:13 Her Journey13:14 - 15:27 "People first" Leadership15:28 - 19:20 Sustainability19:21 - 33:00 Transformation & Talent
2022-05-0433 minDigital & DirtThe Competitive Advantages of Curiosity with Natrian MaxwellSend us a textIn Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 4:19 His journey4:20 - 8:55 Emerging Channels at The Trade Desk8:56 - 13:34 Gaming13:35 - 15:38 Why DOOH?15:38 - 23:31 OOH...
2022-04-2037 minDigital & DirtClosing the Media Gap with Measurement with Craig BennerSend us a textIn Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 12:33 How Craig got Started 12:40 - 21:06 Accretive Outcome Analytics21:22 - 23:20 How to have the 1-to-1 Convo23:28 - 28:53 IOS14
2022-04-1339 minDigital & DirtA New Direction of Creative Influence with Kristin Clark & Matthew LowSend us a textIn Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing. Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 4...
2022-04-0643 minDigital & DirtStrategically Focused on Creative with Tripp WestbrookSend us a text In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 4:50 Firehouse Agency5:15 - 7:37 Strategy & Creative7:38 - 10:30 Small is the new big...
2022-03-1741 minDigital & DirtTaking a Larger Piece of the Pie with Out of Home with Rogers MuellerSend us a textIn episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Pr...
2022-03-1038 minDigital & DirtEntertainment, Out of Home & Entrepreneurial Success with Sam KeywanfarSend us a textIn episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode an...
2022-03-0345 minDigital & DirtDisrupting Tradition & Advancing Tech Across Industries with Amanda DorenbergSend us a textIn episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB. Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of. Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this epis...
2022-02-2335 minDigital & DirtCreative Driven Business in the People's Space with Rick RobinsonSend us a textIn episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA. Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com00:00 - 7:43 Early Career7:46 - 11:33 Sculpting16:18 - 25:34 Educating the creative world27:55 - 29:25 Approach to always saying yes30:00 - 35:40 Evolution of the O...
2022-02-1650 minDigital & DirtThe Importance of Value Driven Success with Sean ReillySend us a textIn the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com00:00 - 8:06 Career Timeline8:07 - 20:05 What makes Lamar Special20:09 - 24:12 The Importance of Family24:28 - 29:30 Persevering during COVID-1929:30 - 33:10 The Golden Age of Advertising33:35 - 37:52 What's Next?
2022-02-0938 minDigital & DirtSeason 1 Wrap-upSend us a textThank you for listening to the integral season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season! Learn more about Lamar Advertising at lamar.com00:00 - 2:37 Looking Back 2:42 - 2:50 Looking Forward to Next Season2:52 - 3:05 Thanks For Listening
2021-12-2903 minDigital & DirtPredict, Pivot, Adapt & Change with John MillerSend us a textIn the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. 0:00 - 18:22 Values of leadership18:23 - 24:22 Predict24:23 - 31:17 Pivot31:20 - 36:47 Adapt36:52 - 43:26 Change
2021-12-2244 minDigital & DirtLeading Innovation & Executing Change in Media with Barry FreySend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a...
2021-12-1540 minDigital & DirtThe Effects of OOH in a Cookie-less Future with Anna BagerSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities.
2021-12-0843 minDigital & DirtAll Things Metaverse & The New Frontier of Advertising with Roey FrancoSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. 00:00 - 7:18 Roey's car...
2021-12-0145 minDigital & DirtHow Brands are Utilizing OOH as a Core Medium with Ryan LaulSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming Ne...
2021-11-2445 minDigital & DirtYoung Leadership & The Power of Omnichannel with Stephanie GutnikSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some...
2021-11-1741 min
Future of ThingsFuture of Out of Home AdvertisingOOH Advertising is no longer limited to static billboards on the side of highways. A variety of digital aspects are being incorporated, including geofencing and programmatic, that have enabled the industry to shift from an impression-based medium to an engagement-based medium. Ian Dallimore, Vice President of Digital Growth & GM of Programmatic at Lamar Advertising Company, and Mikhail Damiani, Founder & Managing Director at Blue Bite, discuss how.
2021-11-1622 minDigital & DirtHow Perseverance Builds Professional Success with Tommy TeepellSend us a textIn this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoo...
2021-11-1037 minDigital & DirtEvolving Competitive Sales Techniques with Tommy TeepellSend us a textIn part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online v...
2021-11-1029 minDigital & DirtDeveloping Contemporary Out of Home Advertising with Dave EtheringtonSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. 0...
2021-11-0333 minDigital & DirtThe Dawn of Digital Out of Home with Bobby SwitzerSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about th...
2021-10-2737 minDigital & DirtInspiring Leadership & Modernizing Hand Painted Advertising with Kelly PeppersSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the futu...
2021-10-2032 minDigital & DirtCreating Shareable DOOH with Dynamic Storytelling with Dan DawsonSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.00:00 - 8:38 Beginning Gr...
2021-10-1339 minDigital & DirtBringing Physical Products to the Digital World with Mikhail DamianiSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on ho...
2021-10-0648 minDigital & DirtFrom Start-up to Success in Ad Tech with Michael ProvenzanoSend us a textIn this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the ro...
2021-09-2943 minDigital & DirtFundamentals & Forward Thinking with Ross ReillySend us a textIn the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may...
2021-09-2242 minDigital & DirtIntroducing: Digital & DirtSend us a textWelcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes. Learn more about Lamar Advertising at lamar.com00:00 - 00:16 Welcome to Digital & Dirt00:18 - 00:43 Who/What is Lamar?00:44 - 01:55 What To Expect on This Podcast01:57 - 02:20 Programmatic and Technology in OOH02:23 - 02:43 What You'll Hear 02: 48 - 03:25 Introducing Guests 03:30 - 03:47 Where To Listen
2021-09-0303 min
Where DOOH Meets AdTechEpisode 066 - Ian Dallimore, How will data privacy and consent impact OOH?Ian Dallimore is back!With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?Will Outdoor advertising and billboards thrive or dive?Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:✅ How to position OOH amidst the changing climate✅ The importance of static #billboards in the overall mix✅ What conversations are being had at the national and local levels...
2021-04-0133 min
The Up & In ShowF45 Training and personal development with Beau Didier and Ian DallimoreIan Dallimore lives in Baton Rouge, LA, is an active member at F45 Training and is the Vice President of Digital Growth & GM of Programmatic at Lamar Advertising Company as well as a public speaker.A couple weeks back Anthony sits with his business partner at F45 Training, Beau Didier, and get in-depth about how F45 has helped and assisted in Ian's intense lifestyle, how he balances being a great father and businessman, and making priority for the things that matter most.Check it out, leave a review, or share with a friend if you liked the episode!
2021-02-0554 min
New Books in Canadian StudiesIan H. Clary, "Reformed Evangelicalism and the Search for a Usable Past: The Historiography of Arnold Dallimore" (Vandenhoeck and Ruprecht, 2020)Ian H. Clary, who teaches historical theology at Colorado Christian University, has written Reformed Evangelicalism and the Search for a Usable Past: The Historiography of Arnold Dallimore, Pastor-Historian (Vandenhoeck & Ruprecht, 2020)--an outstanding study of one of the most influential modern evangelical historians. Arnold Dallimore was a Baptist minister in Canada, who, with little formal historical training, spent 20 years writing the first volume of his magisterial biography of George Whitefield, the 18th-century revivalist. Clary shows how Dallimore was shaped by the subject of his biography, even as he prepared the work that has done more than any other book to cal...
2020-12-0829 min
Where DOOH Meets AdTechIan Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising CompanyIan Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.You can connect with Ian at...https://www.linkedin.com/in/ian-dallimore-a9910122/And feel free...
2020-10-1928 min
The Billboard Insider PodcastIan Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home.
Here are the highlights.
Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising
How have improved data tools helped Lamar communicate with clients during the covid crisis.
Lamar has a large sales force. We have over 1,000 sales reps across the US. So obviously data has played a huge role…One of the tools we’ve been able to use was Geopath and it’s daily mobility tool. The ability to share this at the...
2020-05-2723 minThe Billboard Insider PodcastIan Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show.
Here are some excerpts from the 25 minute interview.
Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year. What has to happen for the programmatic buy to increase?
Ian Dallimore, Director of Digitial Growth, Lamar Advertising
Think about booking air travel years ago. You started with a travel agent. Then you...
2019-05-1725 min
Location WeeklyThis Week In Location Based Marketing #409 (Video)Featuring: Samsung's "Refrigerdating", PrivateAcre, Alibaba's FlyZoo hotel, McDonald's buys DynamicYield, Oreo + Target, Coor's Light battles Bud with sound. Special guest: Ian Dallimore - Lamar
2019-04-0445 minLocation WeeklyThis Week In Location Based Marketing #409 (Audio)Featuring: Samsung's "Refrigerdating", PrivateAcre, Alibaba's FlyZoo hotel, McDonald's buys DynamicYield, Oreo + Target, Coor's Light battles Bud with sound. Special guest: Ian Dallimore - Lamar
2019-04-0445 min
So We SpeakPart 2: Christians and Politics, How Should Christians Vote, Heroes of the FaithToday, we continue our conversation about Christians and politics, specifically, how should Christians vote?
Heroes of the Faith: Charles Spurgeon
Spurgeon on the Christian Life - Michael Reeves
Charles Spurgeon - Arnold Dallimore
Living By Revealed Truth - Tom Nettles
Letters of C. H. Spurgeon - Ian Murray
The Pastor in Prayer - Banner of Truth
2018-10-0948 min
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of thingsGroceries are hot + Ian Dallimore of LamarWelcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada's first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar.
Full show notes can be found here.
2015-07-2000 min
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingGroceries are hot + Ian Dallimore of Lamar<p><a href='http://embed.wistia.com/deliveries/8a8b13d72f682b3333bcdeae16ec0a46dfffdfff/file.mp4'><img src='http://embed.wistia.com/deliveries/10b4b4cb4b8fc6cfafda30ae06cc3e9abd71e7f1.jpg?image_crop_resized=200x120' width='200' height='120' alt='Groceries are hot + Ian Dallimore of Lamar'/></a></p><p>Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's...
2015-07-2023 min