Shows
Digital & DirtMediaPost Insider Summit | Retail & QSRIn this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.Gusts You’ll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza 2025-04-2355 min
AdQuick Madvertising PodcastIan Dallimore - state of out of home advertising in 2025 | E53In Episode 53 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Ian Dallimore, Vice President of Digital Growth at Lamar and host of "Digital & Dirt" podcast to talk the state of out of home (ooh) ads in 2025, learn about his work at Lamar Advertising and more. 2025-01-2149 min
Digital & DirtTom Traylor - EVP Regional Manager, Lamar AdvertisingIn the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role and Journey at Lamar08:01-19:00 – General Manager Insights & Managing Leases19:01-28:43 – Industry Challenges & Advice for Young Professionals28:44-38:00 – Leadership Style & GM Standards38:01-43:00 – Balancing Innovation and Tradition 2024-09-0452 min
Media People PodcastEP94 - Lamar Advertising VP of Digital Growth - Ian DallimoreIan Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job.
A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing.
He moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros.
Ian pivoted into OOH advertising with Lamar, rising from strategist to where...2024-03-1253 minDigital & DirtDPAA Global Summit 2023 RecapIn a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. Podcast Breakdown00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media19:55 - 25:09 Stephanie Gutnik, Glo...2023-11-0858 min
Adtech UnfilteredDiving into DOOH Advertising (with Ian Dallimore) After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.2023-05-0150 min
Where DOOH Meets AdTechMaximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of LucitWelcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state...2023-04-2751 minDigital & DirtSeason 3 Wrap-upThank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!Learn more about Lamar Advertising at lamar.com00:00 - 0:53 End of Season Three/Thank You0:55 - 02:49 Lookback 2022-12-2802 minDigital & DirtDPAA Global Summit 2022 RecapIn this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect08:00 - Jonathan Gudai CEO of Adomni and Shoutable2022-10-261h 03Digital & DirtCrafting an Entertaining Career with Ryan McPhailIn episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com00:00 - 6:01 All things Cars6:02 - 10:26 Dyslexia10:27 - 15:40 OOH Career15:41 - 20:22 Starting at Pinterest22:39 - 25:04 Doom Scrolling25:05 - 26:55 Entertainment at Pinterest26:56 - 35:01 Entrepreneurship35:02 - 38:30 Future Projects2022-10-0539 minDigital & DirtBuilding Leadership & Creative Media with Jim PriceIn episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.comOver the Rhine - 4:00-6:49Empower/ Mary Beth- 6:50-16.10Building trust & values- 16:11- 22:22Educating the brands- 22:23-31:272022-09-2835 minDigital & DirtBuilding Leadership & Creative Media with Jim PriceIn episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com00:00 - 6:49 Over the Rhine 6:50 - 16:10 Empower/ Mary Beth16:11 - 22:22 Building trust & values22:23 - 31:27 Educating the brands2022-09-2835 minDigital & DirtThe Influence of the Creator Economy with Mae KarwowskiIn episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 3:52 Rushtok/Tiktok Subcultures4:45 -14:52 Her Career/Obviously14:53- 20:15 The Creator Economy20:30- 23:40 Relationship between Creator & Brand23:41- 30:56 Technology/Media31:00 - 34:40 Brand Journey35:15- 37:43 Converse Tiktok Case Study2022-09-1438 minDigital & DirtPassion, Personality & Out of Home with Brian RappaportIn episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 2:03 Meet Brian2:04 - 8:04 Career Path8:05 - 10:00 Brian's Family/Upbringing 10:01 - 12:44 Gameshow Career12:50 - 14:50 Backstage at the Grammys14:51 - 27:47 Who is Quan?27:48 - 31:39 Networking & Relationships31:40 - 34:40 Selling OOH34:45 - 39:38 How to Approach Quan2022-09-0740 minDigital & DirtWork-Family Balance & The Value of Meaningful Data with Rosie O'MearaIn episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com00:00 - 1:14 Introducing Rosie1:15 - 3:24 Work from Home Transition 3:25 - 8:57 Being a Working Mom8:58 - 17:06 WFH/Work-Family Balance17:07 - 22:16 From Executive Assistant to CRO22:17 - 24:55 Who is GroundTruth24:56 - 34:00 Meaningful Data/Data Confidence34:00 - 39:05 Omnichannel Value2022-08-2340 minDigital & DirtThe Strategy Behind Creative Leadership with Adam MorganIn episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com00:00 - 5:00 Hobbies/Rock Climbing5:25 - 8:15 Creative Mindset9:40 - 15:22 3 Types of Strategies16:26 - 23:52 Creative Leadership24:24 - 27:00 Understanding Data to Better Define Emotion27:50 - 31:13 The Golden Age of Creativity32:22 - 35:49 AI Ma...2022-08-1737 minDigital & DirtDeveloping Leadership & Growing Success with Jill SchnittIn episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 5:40 Intro to OMG5:41 - 11:35 Jill’s Professional Timeline11:36 - 13:15 Jill’s Personal and Family Background13:17 - 22:40 Key to Successful Leadership24:50 - 27:15 The Importance of Mentorship27:17 - 29:20 Female Representation In and Outside the Workplace29:43 - 34:55 H...2022-08-1038 minDigital & DirtThe Edge of Education & Exposure to Opportunity with Jay JohnsonIn episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:00 - 7:50 Journey to Lamar7:50 - 10:10 What is a REIT10:10 - 15:16 CFO Priorities & Pandemic Response15:16 - 19:40 Acquisitions & Technology 19:40 - 29:55 Journey to Success Through Education29:55 - 33:50 The Opportunity of Exposure33:50 - 36:35 College Experience 36:35 - 41:12 Diversifying the Advertising Industr2022-08-0341 minDigital & DirtSeason 2 Wrap-UpThank you for listening to the second season of "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon! 00:00 - 00:47 Answering Your Questions With Claire Lakvold00:49 - 02:13 Ian's Fun Facts 02:16 - 06:50 What Has Ian Learned? 06:52 - 09:52 Networking Advice 09:57 - 11:20 Next Form of Advertising 11:28 - 11:55 What Is Your Coffee Order?11:57 - 12:51 Thanks/Outro2022-06-2912 min