Shows
Remarkable Content with Ian FaisonA River Runs Through It: B2B Marketing Lessons from Fly Fishing with Simpro CMO Rachel TruairA fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so.A marketer goes where their target audience is, posts content in-sync with what’s trending, and times their campaign to land just-so. It’s that same idea of tuning into the media landscape and knowing your audience that will land you the big fish. There are so many marketing lessons we can take from fly fishing. And in this episode, we’re tying...2025-02-1146 min
Remarkable Content with Ian FaisonPokemon: B2B Marketing Lessons from Pokemania with Fractional CMO Veronica SaronOver 85 million people play Pokemon Go every month.* They’re out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. But the experience is real and the people they play with are real. You could say it’s one of the most successful in-person activations ever. Pokemon Go is proof that in-person activations act as an extremely effective marketing strategy.That’s one of the lessons we’re taking from Pokemon in this episode with the help of our special guest, fractional CMO Veronica Saron. Togethe...2025-02-0459 min
Remarkable Content with Ian FaisonDune: B2B Marketing Lessons from Director Denis Villeneuve’s Masterpiece with VP of Corporate Marketing at Cribl, Ryan MattisonNot all remakes are created equal. The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch.The second one - the one we’re talking about today - is a different story. It’s been called “aesthetically perfect,” and the “faithful retelling of a complicated story.” And it won a handful of Academy Awards.So we’re talking about what makes a g...2025-01-2851 min
Remarkable Content with Ian FaisonThe West Wing: B2B Marketing Lessons from Aaron Sorkin’s Emmy-Winning Show with Chief Marketing & Communications Officer at CSG, David PenderyEveryone loves getting the insider view.It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story?That’s one of the things we’re talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. Together, we’re taking marketing lessons from The West Wing including pitting two characters against each other with opposing views, going f...2025-01-2150 min
Remarkable Content with Ian FaisonSoccer: B2B Marketing Lessons from the U.S. Women’s National Team with Former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy ValladaresEvery person on your team has strengths and…non-strengths. So position them to make the most out of their top skills.It’s like how in soccer, you position your top goal-scorer as a forward, not running defense, right? The same is true with marketing. In this episode, we’re drawing parallels between soccer and marketing. With the help of our special guest, former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Valladares, we’re taking marketing lessons from the U.S. Women’s National Soccer Team. Together, we talk about...2025-01-1446 min
Remarkable Content with Ian FaisonHamburger Helper: B2B Marketing Lessons from the Watch the Stove Mixtape with HiBob CMO Sarah ReynoldsMarketing is a serious business. Even when it’s silly.See, you still want your silly, funny content to be well planned, well-executed, and well distributed. In this episode, we’re talking about how to take your sillies seriously.That’s one of the marketing lessons we’re taking from Hamburger Helper’s Watch the Stove Mixtape. With the help of our special guest, HiBob CMO Sarah Reynolds, we also talk about how to run little content experiments, listening to your customers, and doubling down on your big wins.About our gu...2025-01-0757 min
Remarkable Content with Ian Faison7-Eleven Slurpees: B2B Marketing Lessons from Bring Your Own Cup Day with Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnnHow are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.They’ve seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink.And customers are posting about it. It’s ALL o...2024-12-1834 min
Remarkable Content with Ian FaisonExtreme Trail Running: B2B Marketing Lessons on Navigating Rough Terrain with DeepL CMO, Steve RotterThe marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. In this episode, we’re taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.Together, we talk about being agile, stepping where others have stepped, how to plot your own route, and aiming for progress over perfection....2024-12-0347 min
SCAM HUNTERSThe MastermindBig questions get big answers. Season finale.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a victim of non...2024-11-2020 minSCAM HUNTERSThe HunterSomething doesn’t feel right. Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a victim of non-compliance. Thoropass is for any si...2024-11-2012 min
Do No HarmDo No Harm S3 EP10: Balancing Bugs and Bills: A Conversation with Representative Jeremy Faison In this episode of the Do No Harm podcast, host Ian Kingsbury welcomes Representative Jeremy Faison, a Republican member of the Tennessee House of Representatives. Join them as they delve into Faison's unique political journey from pest control business owner to state legislator. Discover how he navigates the challenges of balancing public service with his entrepreneurial endeavors. Faison shares his candid views on diversity, equity, and inclusion (DEI) and its impact on identity politics and systemic racism. Gain insights into the legislative process in Tennessee and Faison's commitment to representing his constituents while staying true to his values. Tune in f...2024-11-1943 minSCAM HUNTERSDaughterHiding in plain sight, Heidi confronts Manny. Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a victim of non-compliance. Thorop...2024-11-1328 min
Remarkable Content with Ian FaisonModern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys.And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman.Together, we...2024-11-1255 minSCAM HUNTERSThe StakeoutIs a bakery the key to finding the mastermind? Ezra and Heidi plan a stakeout.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there....2024-11-0616 minSCAM HUNTERSThe NotaryHeidi goes undercover to question the notary.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a victim of non-compliance. Thoro...2024-10-3015 minSCAM HUNTERSThe PriestEmerging clues lead Ezra and Heidi to the priest at St. Michaels.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a...2024-10-2323 min
Remarkable Content with Ian FaisonWhen We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke GocklinMorrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto…For dedicated fans, these are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show.But some of them haven’t toured in years.So to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn’t, and it lived up to the hype.So in this episode, we’re talking about all the good - and questionable - marketing that went into the...2024-10-2246 minSCAM HUNTERSThe NurseIs the nurse the key? Heidi takes some initiative. Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a victim of non...2024-10-1615 minSCAM HUNTERSEverybody’s Got a SystemScam hunters look for vulnerabilities. Ezra teaches Heidi where to look.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a vic...2024-10-0926 minSCAM HUNTERSFaceTimeHidden connections appear. Heidi tells Ezra about the victims at Sunflower.Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your business safe from all the digital villains out there.Don't be a vic...2024-10-0218 min
Remarkable Content with Ian FaisonDoctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John LevyDoctor Who has been around for over 60 years and attracted over 12 million viewers.In our book, that makes it ripe with marketing lessons. Because wouldn’t you also want your brand to be around for over 60 years, and to have that many eyes on your content at once?So in this episode, we’re talking about the long-running show with a cult following, Doctor Who.Together with the help of our special guest, CEO of WorkProud & Online Rewards, Michael John Levy, we’re talking about keeping the essence of your branding through...2024-10-0154 minSCAM HUNTERSThe JournalistA disgraced CISO (Greg Kinnear) gets a call from a Miami journalist (Erin Moriarty) who needs help investigating a series of scams targeting terminally ill patients. Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all-in-one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep your busine...2024-09-2520 min
Remarkable Content with Ian FaisonSpotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine DavisWhat if you created a campaign so good, so coveted, that users looked forward to it every year? And what’s more, non-users convert just to be a part of it.We’re referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece.We’re doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis.Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.About our guest, Justine DavisJu...2024-09-2449 minSCAM HUNTERSSeason Trailer - SCAM HUNTERSA disgraced CISO (Greg Kinnear) gets a call from a Miami journalist (Erin Moriarty) who needs help investigating a series of scams targeting terminally ill patients. Stay up-to-date on future episodes at scamhunters.io–SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets. No more risky shortcuts. Thoropass helps you lock in compliance and slash audit times, ensuring that you keep y...2024-09-2300 min
Remarkable Content with Ian FaisonDisney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark BootheAsk yourself: “What is the magic of my brand?” Every brand has it. It’s the special offering your company has that no other one does.That’s where you focus the message of your content. And it’s one of the things we’re talking about today.In this episode, we’re learning from the magic of the world of Disney. With the help of our special guest, Domo CMO Mark Boothe, we’ll talk about working your magic, focusing on feeling, and the power of distribution.About our guest, Mark Bo...2024-09-1042 min
The Marketing Millennials276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B.Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment.And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years…So let’s hear him...2024-09-0439 min
Remarkable Content with Ian FaisonThe Marvelous Mrs. Maisel: B2B Marketing Lessons from the Hit Period Comedy with Head of Content & Brand at Close, Chelsea CastleMarketing is like comedy. It has to be bold, memorable and perfectly timed to hit home. Great marketing knows how to turn heads, make an impression, and leave the audience wanting more, just like Midge Maisel.In this episode, we’re taking marketing lessons from The Marvelous Mrs. Maisel.Together, with the help of our special guest, Head of Content & Brand at Close, Chelsea Castle, we’re talking about using niche references, making your audience laugh, and making every word count.About our guest, Chelsea CastleChelsea Castle is Head...2024-08-2757 min
Remarkable Content with Ian FaisonSummer Baking Championship: B2B Marketing Lessons from Food Network’s Seasonal Baking Series with Director of Content Marketing at Splunk, Ann SmithWhat do marketers and competitive bakers have in common? Quite a lot, actually.Both work amid time constraints, follow recipes for success, and have to express creativity under pressure. And there’s a lot marketers can learn from these competitive bakers, so that’s what we’re talking about this week.In this episode, we’re taking B2B marketing lessons from Food Network’s seasonal baking series, Summer Baking Championship.Together with the help of our special guest, the Director of Content Marketing at Splunk, Ann Smith, we talk about putting your...2024-08-2039 min
Remarkable Content with Ian FaisonClarkson’s Farm: B2B Marketing Lessons from Jeremy Clarkson’s New Show with Co-Founder & SVP of GTM Strategy at Passetto, Sidney WaterfallHow much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all.Especially when you’re a startup, showing your trials and tribulations endears your brand to viewers. It feels raw and real and trusting. It’s a way to build an audience of dedicated fans. And in this episode, we’re learning about this kind of radical transparency from Jeremy Clarkson.Known in the car world for his shenanigans and quick wit on the show The Grand Tour, Jeremy Clarkso...2024-08-0649 min
Remarkable Content with Ian FaisonBusiness Influencers: B2B Marketing Lessons from Chris Walker, Jason Lemkin, and more with Co-Founder & CMO of Dreamdata, Steffen HedebrandtWe content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help of our speci...2024-07-3051 min
Remarkable Content with Ian FaisonThe Kardashians: B2B Marketing Lessons From the Branding Empire with Head of Marketing & Communications at Foursquare, Michele MorelliThe Kardashians are masters of marketing. It’s the way they live. From their TV show to their individual brands like 818 Tequila, Good American and Skims, the Kardashians and Jenners are marketing themselves. So with the help of our special guest, Head of Marketing & Communications at Foursquare, Michele Morelli, we are taking marketing lessons from The Kardashians.We’ll talk about using the power of proximity, controlling your own narrative, and much more.About our guest, Michele MorelliMichele Morelli is Head of Marketing & Communications at Foursquare, where she oversees Foursquare’s effor...2024-07-231h 02
Remarkable Content with Ian FaisonNew Heights: B2B Marketing Lessons from Jason and Travis Kelce’s Podcast with Content Marketing Manager at Varonis, Lexi CroisdaleWhat is the one thing that only your brand can bring to the table? Tapping into that thing is key to better messaging, better positioning, and better engagement.And here to help us sift out that marketing gold is our special guest, Content Marketing Manager at Varonis, Lexi Croisdale. Together we’re talking about the podcast New Heights with Jason and Travis Kelce. Together, we’re pulling marketing lessons from it, like fighting where you can win, making your teammate the face of your content, and prioritizing social content.About our guest...2024-07-0351 min
Remarkable Content with Ian FaisonSex and the City: B2B Marketing Lessons from the Emmy Award-Winning Show with Head of Content at Dandy, Rocky RakovicYou may know Sex and the City as a massive hit and content machine - and the reason everyone was drinking cosmopolitans. But you may not know that it started as an actual newspaper column.So let’s talk about how and why that one piece of content made a lasting mark on the cultural zeitgeist. And what we can take from the show and apply to our own marketing.In this episode, we’re talking about the Emmy Award-winning show with the Head of Content at Dandy, Rocky Rakovic. Toget...2024-06-2556 min
Remarkable Content with Ian FaisonDrive to Survive: B2B Marketing Lessons from the Series that Saved Formula 1 Racing with VP of Global Executive Marketing at Salesforce, Kexin ChenB2B content is often impersonal. It may be clean and polished and dialed in, much like an F1 race car. But as pretty as it is, it may blend into all the rest. But if you let your audience under the hood, that’s how you win them over. You show them your personality, that there are real people behind the brand.That’s one of the things we’re talking about today as we take marketing lessons from Drive to Survive. All with the help of the VP of Global Executive Marketing at Salesfo...2024-06-1134 min
Marketing PowerupsIan Faison's Serialized Content FrameworkIan Faison, Founder of Caspian Studios, shares his serialized content framework.🎉 About Ian FaisonIan Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.🔖 Video Chapters00:00 Ian Faison's serialized content framework03:55 Create serialized content, build audiences, take cues.09:39 Podcasting is intimate; technology aids its success.11:01 Tailor content for audience, go the extra mile.15:30 People crave mystery, humor, and connection in stories.20:01 Pitched story, secured A-list talent...2024-06-0648 min
Remarkable Content with Ian FaisonAT&T: B2B Marketing Lessons from the “You Will” Campaign with Rokt CMO Doug RozenHave you ever predicted your next campaign’s success with uncanny accuracy? You will. That’s because we’re bringing you marketing lessons this week from AT&T’s “You Will” campaign with the help of our special guest, Rokt CMO Doug Rozen.Together, we talk about demonstrating the future, using intrigue as a marketing tool, closing your copy strong, and increasing the frequency of your ads.About our guest, Doug RozenAs Chief Marketing Officer at Rokt, Doug Rozen leads strategy & execution for all Rokt’s global go to market efforts. Known...2024-05-3045 min
Building With Buyers209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.
Here’s what we cover:
The old and dusty content marketing strategy;
The new content marketing strategy and why companies are adopting an Owned Media Portfolio;
Examples of shorts, shows and moonshots;
How do you create a podcast...2024-05-2050 min
Remarkable Content with Ian FaisonVanderpump Rules: B2B Marketing Lessons on Sexy Unique Content with Director of Content & Communications at UserGems, Amber RhodesVanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.Those are a few of the things we’re talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes. Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven storytelling, and much more. About our guest, Amber RhodesAmber Rhod...2024-05-0934 min
Remarkable Content with Ian FaisonJ Dilla: B2B Marketing Lessons from His Album Donuts with Head of Marketing at Crowdcube, John HillsThere’s a lot of great content out there. So why not find inspiration there? Sample it, remix it and make it your own.In this episode, we’re turning to one of the greats when it comes to sampling: the late rapper and producer J Dilla. Together with the help of our guest, Head of Marketing at Crowdcube, John Hills, we’re talking about borrowing from content that’s already out there, building your content IP, and never losing your human touch.About our guest, John HillsJohn Hills is Head of M...2024-04-3048 min
Remarkable Content with Ian FaisonSteve Jobs: B2B Marketing Lessons from His Biography by Walter Isaacson with Jotform CMO Steve HartertWe knew this day would come. The day where we finally talk about the one tech company all others look up to: Apple. The truth is that the behemoth has endured ups and downs to become one of the greatest brands of all time, and all under the leadership of Steve Jobs. So in this episode, we’re taking marketing lessons from Steve Jobs based on his biography by Walter Isaacson with the help of our guest, Jotform CMO Steve Hartert. Together, we talk about being insatiably curious about your customers, daring to fail...2024-04-2550 min
Remarkable Content with Ian FaisonThe Hobbit: B2B Marketing Lessons from Middle Earth with ChurnZero CMO Hunter MontgomeryIf you don’t have a map, you’re lost. How do you know where you’re going or even what the next step is? This is true whether you’re navigating Middle Earth or content creation. We’re here to help you get oriented.In this episode, we’re taking marketing lessons from The Hobbit with the help of our special guest, CMO at ChurnZero, Hunter Montgomery.Together, we talk about drawing a map, finding a mentor who will push you out of your comfort zone, blocking and tackling, and getting your partners to t...2024-04-1842 min
Over The EdgeCreating a Digital Nervous System with David Sprinzen, VP of Marketing at VantiqHow can we create a “digital nervous system” and how will this change the edge? In this conversation, Bill speaks with David Sprinzen, the VP of Marketing at Vantiq, an application development platform for real-time edge-native applications. David and Bill discuss how modern technology can pull inspiration from the human nervous system, and dive into the future of generative AI at the edge. They also talk about data privacy, hallucinations, and small language models. Key Quotes:“In the new world what we're looking at with technology is effectively creating a digital nervous system. That means, how do y...2024-03-2746 min
Remarkable Content with Ian FaisonThe Godfather: B2B Marketing Lessons from Francis Ford Coppola’s Masterpiece with Director of Content, Digital Marketing & PR at Nexthink, Thomas McGrathWhen do you put together a campaign and think, “This is my masterpiece”? You probably just need some inspiration. And today, that inspiration is coming from Francis Ford Coppola who created his masterpiece in 1972. So in this episode, we’re gonna make you an offer you can’t refuse.We’re bringing you marketing lessons from The Godfather with the help of our guest, Director of Content, Digital Marketing & PR at Nexthink, Thomas McGrath. Together, we talk about appealing to your internal audience first, nailing the ending, and much more.About our g...2024-03-2654 min
Remarkable Content with Ian FaisonMonty Python: B2B Marketing Lessons from the Holy Grail with VP of Marketing at Walnut.io, Emmanuel CohenYou can control your content. But you can’t control who sees it.That’s why you need to write both for your niche audience and the general public.Though writing for both is tricky, in this episode, we’re learning from the masters.We’re talking about Monty Python and the Holy Grail with the help of our guest, Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io.Together, we talk about making your weakness the cornerstone of your content, being down-to-earth and using self-deprecating humor, and writing for both your niche a...2024-03-2148 min
Talking Too Loud with Chris SavageTaking Creative Risks with Podcasting Pro, Ian FaisonIan Faison, founder of Caspian Studios, is talking too loud about ‘puffy pants’, the chilly morning staple you didn’t know you needed. Chris Savage is talking too loud about Netflix’s hilarious and educational animated teen series, Big Mouth. And Sylvie is talking too loud about the cinematic masterpiece that is BlackBerry, and the iPhone before-times. Links to learn more about Ian:Ian’s LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a revie...2024-03-1948 min
Remarkable Content with Ian FaisonParts Unknown: B2B Marketing Lessons from Anthony Bourdain’s Travel Show with Director of Demand Generation at Sproutloud, Aaron MorrisseyWhat do you want your audience to understand about your brand? Ask this question with every piece of content you create. Because you want to drive home a specific message. If it’s not doing the job, you need to synthesize the information for your audience. Distill your message to show the value and benefits of your product. It’s how you cut through the noise and capture the attention of your audience. That’s what we’re talking about today with the help of Sproutloud’s Director of Demand Generation, Aaron Morrisse...2024-03-1953 min
Remarkable Content with Ian FaisonGhosts: B2B Marketing Lessons from the U.K. Series with Director of Content Strategy at Acquia, Courtney RoeYour content should haunt your audience.Not in a spooky kind of way. But in a way where it sticks with them and they think about it later. So in this episode, we’re helping you revive your content strategy.We’re talking about Ghosts, the U.K. TV series, with the help of special guest, Director of Content Strategy at Acquia, Courtney Roe. Together, we talk about infusing your core values in your content, adapting to appeal to new audiences, and multiplying your content-creating power.About our guest, Courtn...2024-03-1441 minOver The EdgeManaging the Electrical Grid with Arnaud Langer, Global Managing Partner Edge and IoT at AtosThis episode features an interview between Bill Pfeifer and Arnaud Langer, Global Managing Partner Edge and IoT at Atos. At Atos, Arnaud is focused on helping customers navigate their legacy-to-edge or cloud-to-edge transformations, leveraging the power of 5G, Edge, and IoT technologies.They dive into Arnaud’s work in the energy industry and the complexities of digital transformations in that space. They also discuss sustainability, optimization, and forward looking edge trends.---------Key Quotes:“When you think about the inertia of a power plant, think about a gas or oil based powe...2024-03-1338 min
Remarkable Content with Ian FaisonHarry Potter: B2B Marketing Lessons from the Insanely Popular Series with Director of Content Strategy at SAP Concur, Kendra WaltersMarketing is like magic.It takes the right words in the right tone to cast a spell on your audience. That’s what we’re talking about today with the help of our special guest, Kendra Walters, Director of Content Strategy at SAP Concur. Together, we’re chatting about marketing lessons from Harry Potter, including having a ‘red thread’ tying your content to your storyline, creating a repeatable structure for your content, and creating a mystery worth solving.About our guest, Kendra WaltersKendra Walters is Director of Content Strategy at...2024-03-1248 min
Remarkable Content with Ian FaisonMatomo: B2B Marketing Lessons from the Googleheimer Countdown Ad with Head of Content & Organic Growth at MoEngage, Shana HaynieSuffering from marketer’s block? Try making a parody.Take what’s trending, spin it to reflect your brand, and your next campaign will get people sharing. That’s one of the things we’re talking about with MoEngage’s Head of Content & Organic Growth, Shana Haynie. Together, we chat about making a parody, capitalizing on industry trends, and following up with your audience after launching a new campaign.About our guest, Shana HaynieShana Haynie is Head of Content and Organic Growth at customer engagement platform MoEngage. She has over 11 years of ma...2024-02-2943 minOver The EdgeVector Databases in the AI Tech Stack with Dr. Vivien Dollinger, CEO at ObjectBoxWhy are vector databases important at the edge? In this episode, Bill sits down with Dr. Vivien Dollinger, CEO at ObjectBox, to discuss the growing significance of vector databases in the AI tech stack and how this will impact the future of edge computing. They dive into the future of edge AI data management and why more data isn’t yet stored at the edge.---------Key Quotes:“Vector databases are an essential piece of the AI tech stack and will become even more so.”“We will see more infrastructure software for edge...2024-02-2838 min
Remarkable Content with Ian FaisonNiche Sports Documentaries: B2B Marketing Lessons with Director of Content & Thought Leadership at Clari, Devin ReedDon’t try to sell your product. Sell your story.Your audience mentally unsubscribes from you if you try too hard to just sell your product. Instead, tell a compelling story around the product that people will want to share with their friends.That’s what we’re talking about in this episode with the help of special guest, Director of Content & Thought Leadership at Clari, Devin Reed. Together, we talk about creating a piece of fiction, painting a “before” and “after” picture, and including a moment that resonates emotionally with your audience in every piece of conte...2024-02-1537 minOver The EdgeWhere Multi-Cloud and Edge Intersect with Jeff DeVerter, Chief Technology Evangelist at Rackspace TechnologyWhere do multi-cloud and edge intersect? What is the dividing line between them? In this episode, Bill sits down with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology, to dive into relationships between edge, multi-cloud, managed hosting, and colos. They discuss the never-ending decisions that have to be made regarding where to host data.---------Key Quotes:“I don't like thinking about things from the angle of how can I save money? What I do like on the fin-up side, is how do I ensure that every dollar, every peso, every euro I'm goi...2024-02-1446 min
Remarkable Content with Ian FaisonSolo Stove x Snoop Dogg: B2B Marketing Lessons from the Viral Ad with Chief Evangelist at Purple Cork, Corrina OwensYour next campaign is going to go viral. That is, if you use the marketing lessons we’re sharing in this episode of Remarkable.There’s a recipe basically guaranteed to get you eyeballs, likes, comments…pure and fevered engagement from your audience. And we’re taking that recipe from Solo Stove’s viral ad featuring Snoop Dogg. That’s what we’re talking about in this episode of Remarkable with the help of special guest, Chief Evangelist at purple cork, Corrina Owens. Together, we talk about collaborating with an A-list celebrity, creating buzz, and timing your cam...2024-02-1352 min
Remarkable Content with Ian FaisonFortnite: B2B Marketing Lessons from the Wildly Popular Game with VP, Head of Content at GreenSlate, Chris AndersonLook closely at your competitors. Is there anything they do better than you? Maybe it’s their messaging, their branding, their logo. Whatever it is, it doesn’t hurt to “borrow” ideas from them. We won’t call it stealing. That’s just one of the things we’re talking about in this episode as we take marketing lessons from Fortnite with the help of special guest, VP, Head of Content at GreenSlate, Chris Anderson. Together, we chat about borrowing ideas from your competitors, providing opportunities for customization, and making pleasingly digestible content.About our guest...2024-02-081h 01Over The EdgeDigitizing Our Cities with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at DellHow will edge technologies and AI shape the future of our cities? In this episode, Bill sits down with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell, to discuss all things digital cities. They dive into how city leaders can approach digital transformation and tackle the problems in their cities, and discuss digital twins and the impact of AI. ---------Key Quotes:“What's happening at the edge from an IOT perspective, as well as what's happening in the data center, they're able to really drive insights from the value they're gaining at the...2024-01-3147 min
Remarkable Content with Ian FaisonMoneyball: B2B Marketing Lessons from the Academy Award-Winning Movie with Founder & CMO of Entry Point 1, Tim HillisonData is going to help you up your marketing game. We’re showing you how.Right off the bat, “data analysis” probably doesn’t stir the soul. But it’s how you tune into your target audience so you can tailor your campaigns to them. Your messages will be more relevant, you’ll boost engagement, and not only convert leads but create lasting customer relationships. In other words, it’s by leveraging data that you graduate from bush league to pro. And what better way to show the benefits of leveraging data than talking about how sabermetrics shaped the wor...2024-01-2455 minOver The EdgeSpace: The Ultimate Edge Use Case with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at DeloitteWhat is the future of edge computing in the space age? In this episode, Bill sits down with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte to discuss her work on bitcoin and the spacefaring economy, and how it relates to the future of edge computing. They dive into space as the ultimate edge computing use case and how space technologies will change society.Key Quotes:“In combining that aspect of edge computing and the blockchain aspect, you can manage digital identities. Individuals can have control and self sovereign control over their individual id...2024-01-1738 min
Remarkable Content with Ian FaisonAcapulco: B2B Marketing Lessons from Apple TV’s First Spanish Bilingual Comedy with Head of Americas Marketing at Riverbed, Cristina DarocaDrop the technical jargon. Instead, speak your audience’s language.Language has power. And talking to your audience not as “marketer” but as someone who understands your customer’s world is key. This means speaking to their cares, concerns and frustrations. Do this and your audience engagement will soar. In this episode, we’re looking at a show that literally speaks its audience’s languages: Spanish and English. It’s Apple TV’s first bilingual comedy, Acapulco, a show that has been recognized by the Imagen Foundation for its meaningful portrayal of latinos in the media. And togeth...2024-01-1735 min
B2B Marketing with Dave Gerhardt#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a...2024-01-0853 minOver The EdgeDevRel and the Future of IT with Brad Maltz, Senior Director of the DevOps Portfolio and DevRel at Dell TechnologiesWhat is the future of IT and how does it affect careers at the edge? In this episode, Bill sits down with Brad Maltz, Senior Director of the DevOps Portfolio and DevRel at Dell Technologies to discuss DevRel, EdgeOps and how IT can adapt to the momentum of edge technologies. They explore how people in IT should navigate their careers at this technology juncture, and whether the terms edge, cloud and data center will remain relevant.Key Quotes:“Do you truly need to designate that physical destination as an edge versus cloud versus data center? I...2024-01-0344 min
Brand IntelligenceCutting through the noise with Ian FaisonHow can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to...2023-12-2038 minOver The EdgeBrewing Beer at Scale with Adam Little, Senior Manager, Enterprise Security and Compliance at New Belgium BrewingOnce a boutique operation, New Belgium Brewing is now producing millions of barrels of beer. In this episode, Bill sits down with Adam Little, who has been with the company for nearly nine years and currently serves as Senior Manager, Enterprise Security and Compliance. They dive into how New Belgium has used edge technologies to scale their production to meet increasing demand and to improve their distribution processes.---------Key Quotes:“As we've grown over the years, we said look, the only way we can do this is looking at the data and re...2023-12-1343 min
Remarkable Content with Ian Faison500 Days of Summer: B2B Marketing Lessons from the Hit Indie Movie with Infobip’s Integrated Marketing Manager, April WeberYour audience is like a fickle love interest. We’re going to show you how to romance them.That’s to say that your audience could be at any place in their buyer’s journey. So it’s important to meet them wherever they are and woo the heck out of them.So in this episode, we’re going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we...2023-12-0742 minOver The EdgeDeploying Visual AI at the Edge with Sridhar Sudarsan, CTO at SparkCognitionVisual AI at the edge is becoming increasingly ubiquitous, even reaching some traditionally lower tech sectors like gas station convenience stores. In this conversation, Bill sits down with Sridhar Sudarsan, the CTO at SparkCognition, to discuss their visual AI products and how they have been deployed at scale throughout gas stations and how they are using visual AI to enhance school safety. They dive into ethical considerations of visual AI at the edge and how SparkCognition thinks about operations in addition to model training.---------Key Quotes:“These AI systems are really a to...2023-11-2946 min
Remarkable Content with Ian FaisonGame of Thrones: B2B Marketing Lessons from the Epic HBO Drama with Datadog CMO, Alex RosemblatMarketing is a game. It has its own players, rules and rewards. And the stakes are high. So we’re here to help you win the battle for the Iron Throne. In this episode, we’re bingeing the epic HBO drama Game of Thrones to see what it can teach us about playing the game of marketing. Here to help us is Datadog CMO Alex Rosemblat. And together, we’re exploring how to win the battle by keeping your oath, using the rules of the game to your advantage, and putting your dragons to good use. So don you...2023-11-2849 minOver The EdgeGenerative AI at the Edge with Daniel Situnayake, Head of ML and Jenny Plunkett, Senior Developer Relations Engineer at Edge ImpulseHow is AI being used at the edge, and what possibilities does this create for businesses? In this episode, host Bill Pfeifer sits down with the co-authors of the book AI at the Edge, Jenny Plunkett, Senior Developer Relations Engineer and Daniel Situnayake, Head of ML at Edge Impulse. They discuss how to determine which problems can actually be addressed through AI at the edge, how to think about effective AI, and unexpected use cases in generative AI and synthetic data generation. Plus, they cover how AI can support data distillation efforts and how to build teams that can...2023-11-1554 min
Remarkable Content with Ian FaisonThe Serialized Content Framework: How to drive pipeline with a B2B content portfolio by Ian Faison, CEO of Caspian StudiosB2B marketers aren’t creating serialized content. But you should be. We felt so strongly about this that we literally wrote a book about it. Well, not “we”. Ian wrote it. And we’re sharing key insights from that book with you in this episode of Remarkable. Because you, the B2B marketer, could be capitalizing on a more efficient content strategy proven to boost sales and improve ROI. Stop making one-off pieces of content. Make a series and make marketing not only easier and more productive for you, but more bingeable and more addictive...2023-11-0859 minOver The EdgeIT and OT Convergence at the Edge with Jeroen Mackenbach, Engineering Technologist Edge Portfolio at Dell TechnologiesWhat can IT learn from OT and vice versa? How are these two groups collaborating and where is it difficult for them to see eye-to-eye? In this episode, Bill sits down with Jeroen Mackenbach, Engineering Technologist for the Edge Portfolio at Dell Technologies, who has extensive experience on both the IT and OT side, and who has been writing and speaking about the ways the two groups can relate to one another to work together. They dive into the various perspectives each group brings and how this will influence the edge.Key Quotes:“What I se...2023-11-0142 min
Remarkable Content with Ian FaisonThe Hacker Chronicles: B2B Marketing Lessons from the Award-Winning Podcast with Jérôme Robert, CMO & Chief of Staff at TenableHear us out. A children’s book, a novella, a fictional crime podcast, but make them B2B. Because B2B marketing doesn’t have to be a webinar, a blog post, an email newsletter… Every B2B company does those. Today we’re challenging you to rise above the noise and make radically different content. In this episode, we’re learning from a company that has created B2B content as all three: children’s book, novella, and fictional crime podcast. That company is Tenable. We’re chatting with their CMO and Chief of Staff, Jérôme Ro...2023-10-2748 min
Remarkable Content with Ian FaisonOne, Ten, One Hundred: B2B Marketing Lessons from Wistia’s Webby Award-Winning Documentary with Chris Sheen, Director of Content & Social at CelonisYou don’t need to have an unlimited budget to make remarkable marketing content. In fact, it's better if you're working under some constraints. We have proof.The folks over at Wistia did a little experiment they called One, Ten, One Hundred. They made an ad for the same product (Wistia’s Soapbox video recorder) on three different budgets: $1,000, 10,000 and 100,000 dollars, to see which one would perform best. And in this episode, we’re giving you the inside scoop on what they found. You’ll be surprised at the result.Today, we’re showing you how combin...2023-10-1939 minOver The EdgeThe Three Waves of Computer Vision with Wayne Arvidson, Global Director, Market Development & Strategy at Dell TechnologiesHow has computer vision evolved and what is its potential at the edge? In this conversation, Host Bill Pfeifer sits down with Wayne Arvidson, Global Director, Market Development & Strategy at Dell Technologies, to discuss in depth. They dive into five key themes in computer vision use cases, discussing personnel and facility safety, operational efficiency, personal experience, sustainability and revenue enhancement. They also consider whether we will have data marts down the road, and the role of generative AI. ---------Key Quotes:“The thing that people are looking for from computer vision, they're looking for...2023-10-1853 min
Remarkable Content with Ian FaisonThe Office: B2B Marketing Lessons from the Benihana Christmas Episode with Jakub Rudnik, Director of Content Marketing at ActiveCampaignCharacters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office. Alison Herman wrote for The Ringer that cringe comedy resonates with the audience because “Cringe often comes with a reassurance t...2023-09-0650 min
Remarkable Content with Ian FaisonMurder in HR: B2B Marketing Lessons from the Original Podcast Murder Mystery with Chris Dean, VP of Content Marketing at GympassIt’s time to take a risk with your B2B content marketing. To create a top of funnel piece of content that’s truly unique. Because it’s easy to resort to the “safe” conventional strategies and industry jargon. With everyone using AI tools to pump out B2B content, you can’t afford to make one more thing that just fades into the crowd. So what if instead of a webinar or a slide deck, you made a murder mystery starring Kate Mara from House of Cards and Stranger Things’ Brett Gelman? We’re referring to th...2023-08-1638 min
Remarkable Content with Ian FaisonSpeed: B2B Marketing Lessons on Blissfully Simple Storytelling from the 90s Classic Movie with Chris Hutchins, Director of Content Strategy at 6SenseCan you sum up your marketing message in three words? (And would customers “get” it?)Like, can you write it in plain language—just a few words that would make sense to your audience? Because if you - the B2B marketer - get it, your audience will too, right? Maybe not.On this episode of Remarkable, we’re learning from the 90s classic movie Speed about keeping it simple. The movie can literally be summed up in three words: “Bomb on bus.” It’s a blissfully simple premise that rocked viewers, made Keanu Reeves and Sandra Bul...2023-07-2740 min
Ian Talks ComedyMark Reisman (writer / producer Frasier, Sydney to the Max, Summer Rental)Mark Resiman joined me to discuss the brilliance of the Dick Van Dyke Show and working with Carl Reiner on "Summer Rental"; meeting Woody Allen as a teenager; Robert Klein and Rodney Dangerfield; seeing Don Rickles live as a teenager; going to Boston University; getting a job writing jokes for a birthday party comedy album and having it lead to writing for David Steinberg; getting hired for the last four episodes of season six of Saturday Night Live; becoming partners with Jeremy Stevens; writing a Bill Cosby "lite" beer ad for Eddie Murphy and hanging out with him backstage; going...2023-07-231h 05
Remarkable Content with Ian FaisonLove Island: B2B Marketing Lessons from the UK Hit Series with Kailey Raymond, Director of Enterprise Marketing at SegmentMarketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our campaigns?You might argue that you already listen to the voice of the customer through surveys and testimonials. But have you ever really used their feedback to make a game-changing decision in your business? Well, today's the day we flip the script and let the audience take charge.On this episode of Remarkable, we’re soaking up marketing lessons from the UK...2023-07-1338 min
Remarkable Content with Ian FaisonThe Mandalorian: How to Foster Internal Cohesion for B2B Marketing SuccessImagine your marketing team working on a project with clear guidelines. They know what their end goal is. Everyone’s executing their role, communicating seamlessly, and meeting deadlines. The result? Marketing perfection. This could be you, after you listen to this.We’ve all experienced the frustration of working on a project where expectations and roles aren’t clear. Some people put in more effort than others, work is sloppy, deadlines are missed. There’s an imbalance that makes getting any work done nearly impossible.But there’s a magic that happens when you foster a culture...2023-05-1135 min
Remarkable Content with Ian FaisonVrbo: How to Position Your Brand To Advertise What Your Competitors Can'tIf you feel like you’re struggling to differentiate your company from a sea saturated with similar brands, this is the episode for you. You want to market your brand to make it pop, yet it can feel overwhelming trying to nail down a winning idea for your next campaign. That’s because out of 100 factors, you might have 99 in common with your competitors. But that one factor that your competitors don't have, THAT is the one you market. On this episode of Remarkable, we’re relaxing to the soft, soothing music of the Vrbo ad campa...2023-05-0430 min
Remarkable Content with Ian FaisonCorporate Bro: How To Use Satire in Your MarketingWe don’t have to convince you, a B2B marketer, that S.A.D. (Sales Are Dope). You live, breathe, and dream in analytics, KPI’s, and conversion rates. You count impressions in your dreams instead of sheep. But you may actually be taking yourself too seriously. It’s time to have some fun with your work and use satire in your marketing. The irony, sarcasm, and parody of satire in your content, hits your target audience hard, and differentiates your content from the sea of corporate handshake stock photos and banality that B2B marketi...2023-04-2722 min
Remarkable Content with Ian FaisonYou Suck at Cooking: How To Embrace Your Mistakes in B2B MarketingYou - yes you - as a B2B marketer are trained to be PERFECT. You’re a well-oiled machine hell bent on accuracy, precision, and aesthetics. Chances are you might not like what we have to say in this episode: sometimes it pays to be imperfect. That’s right! We want you to embrace your mistakes.Mistakes are part of the marketing process. Everybody makes them! It’s time to accept your mistakes and be transparent about them. Your audience will be attracted to your authenticity, and you’ll have an edge over legacy brands in...2023-04-2026 min
Remarkable Content with Ian FaisonJaz Zapp: How To Use Nostalgia in Your B2B MarketingB2B ads can feel pretty soulless. But if you’re pulling your hair out and struggling to connect emotionally with your audience, never fear. We have the key to build a deep emotional connection with your audience instantly. That key is NOSTALGIA. Take your audience on a trip down memory lane, and they’ll associate your company with something from the past that they already know and love. It’s a winning tactic that taps into feelings of familiarity, comfort, trust, and security. And on top of that, customers are more willing to pay for your...2023-04-1333 min
Pipeline VisionariesTop Marketing Priorities for 2023Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.Key TakeawaysThe show’s focus will remain pipeline generation, but will have a new look - stay tuned!Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales.Another focus for Ian is having a clever first touch, and why that’s important in 2023. Quote:“We want to continue our focus, which is getting a deep dive look at how CMOs an...2023-01-2409 min
Remarkable Content with Ian FaisonHemingway's 6-Word Story: Tips on Using Word Economy in Your B2B MarketingYour audience doesn’t have time to read a novel. Say more with less. You want the text in your campaign to impact viewers, so that it stays with them. So that they think about it later. So that they’re sure to talk about it with their team. So that they’ll buy what you’re selling.And what better Man-of-Few-Words to learn from than Ernest Hemingway. He is the master of the short, impactful phrase. Today, we’re talking about the legendary six-word story that Hemingway supposedly wrote: “For sale, baby shoes, never worn.” And ho...2023-01-1829 min
Remarkable Content with Ian FaisonThe Scuffed Podcast: How to Score a Dedicated CommunityIn the B2B world, we think about growing our customer base. But one thing B2B marketers often overlook is how to transform your customer base into a community. You may be wondering, isn’t a customer base and a community the same thing? Not exactly. A community is your customer base taken to the next level, with a lot more engagement. It’s a network of relationships based on passion, instead of transactions. And it’s this passion that brings like-minded people together to form a dedicated community that outlasts and outperforms any regular customer base. 2022-11-211h 04
Remarkable Content with Ian FaisonSlap Chop: Stop Having Boring Marketing, Stop Having a Boring Life!What is puffery? How can you use it in your B2B content?In the mid-2000s there was a King of Puffery. He soared into our lives as the SHAM-WOW guy. But his tour-de-force was the SLAP-CHOP. His name was Vince Offer, and he changed infomercials (and quite literally our lives) forever. In the first episode of REMARKABLE, we examine his use of puffery in the SLAP-CHOP commercials and how you can use it in your B2B marketing. Stop having a boring tuna, stop having a bor...2022-10-2714 min
Remarkable Content with Ian FaisonWelcome to Remarkable! B2B Content Ideas from Hollywood and BeyondB2B marketers are always looking for inspiration and ideas. On Remarkable, the Caspian Studios team is bringing you B2B content ideas from Hollywood, B2C and beyond. In each episode we will explore elements of storytelling, design, and production, from studios like Pixar, Marvel, Lucas Films and many more. Then we will apply those lessons learned to how you can improve your B2B content. Welcome to Remarkable! Key Quotes“This is a great podcast that you should definitely listen to!” - Ian Faison, CEO, Caspian Studios“You should tell all of your...2022-10-1201 min
The Hacker Chronicles1.12 Do PobachennyaUntil we meet again...Thank you for listening to The Hacker Chronicles. If you liked Season 1, you're going to love Season 2. You can stay up to date at Tenable.com/Alice. If you want to help grow the show, please tell a friend, and leave a rating and review. THE HACKER CHRONICLES WAS CREATED BY THE TEAM AT TENABLE, BASED ON THE NOVELLA THE HACKER CHRONICLES CREATED BY JÉRÔME ROBERT, AND WRITTEN BY SKYLER SCHMANSKI WITH TECHNICAL CONSULTATION PROVIDED BY SYLVAIN CORTES.THE HACKER CHRONICLES PODCAST WAS PRODUCED BY C...2022-09-1918 min
WPAOG PodcastEP35 Never Apologize for Having High Standards with BG (R) Rebecca S. Halstead ’81, Founder and CEO of STEADFAST LeadershipThis episode features an interview with General Rebecca S. Halstead ‘81, Founder and CEO of STEADFAST Leadership, a leading consultancy company she founded after serving for 27 years in the Army. She retired from the military as a Brigadier General. Becky specializes in inspirational and motivational speaking, developing leader training programs, leader coaching and mentoring. Becky has provided hundreds of keynote speeches and leadership training to the corporate and academic sectors at both national and international engagements.
General Halstead entered West Point in 1977 with just the second class of women, and was the first person from her hometown to grad...2022-06-2244 min
On PointNever Apologize for Having High Standards with BG (R) Rebecca S. Halstead ’81, Founder and CEO of STEADFAST LeadershipThis episode features an interview with General Rebecca S. Halstead ‘81, Founder and CEO of STEADFAST Leadership, a leading consultancy company she founded after serving for 27 years in the Army. She retired from the military as a Brigadier General. Becky specializes in inspirational and motivational speaking, developing leader training programs, leader coaching and mentoring. Becky has provided hundreds of keynote speeches and leadership training to the corporate and academic sectors at both national and international engagements. Becky entered West Point in 1977 with just the second class of women, and was the first person from her hometown to graduate from...2022-06-2244 min
WPAOG PodcastEP33 Accomplishing What Others Said Couldn’t Be Done with Rolfe Arnhym ‘53, Vistage ChairThis episode features an interview with Rolfe Arnhym ‘53, a Chair for Vistage, the world’s largest and most comprehensive executive coaching organization for small and midsize businesses with $1 million to $1 billion in revenue.
As a Vistage Chair, Rolfe mentors numerous business leaders in the community through three groups he oversees. He has served every community in his personal and professional life with a focus on service to others before oneself, and making each community better for future generations. Rolfe is a West Point graduate and retired Army officer with a distinguished 21-year military career, including two combat tour...2022-06-1045 minOn PointAccomplishing What Others Said Couldn't Be Done with Rolfe Arnhym ‘53, Vistage ChairThis episode features an interview with Rolfe Arnhym ‘53, a Chair for Vistage, the world’s largest and most comprehensive executive coaching organization for small and midsize businesses with $1 million to $1 billion in revenue.As a Vistage Chair, Rolfe mentors numerous business leaders in the community through three groups he oversees. He has served every community in his personal and professional life with a focus on service to others before oneself, and making each community better for future generations. Rolfe is a West Point graduate and retired Army officer with a distinguished 21-year military career, including two combat tour...2022-06-0845 min
Marketing TrendsA New BeginningThe Tonight Show debuted in 1954 with comedian Steve Allen welcoming a local television audience to his version of what he thought The Tonight Show should be. Since then, six different hosts have manned the desk for the late-night comedy show. Jay Leno was known for his charm and hair, Johnny Carson established the standard format for television chat shows – including the famous guest couch — and Jimmy Fallon is known for his exuberance, musical moments, and skits. Everyone brings something unique to the table, and when they do, a new era begins. You see, in the entertainment industry the on...2021-09-0323 min
The Hard Corps Marketing ShowRemarkable Marketing - Ian Faison - Hard Corps Marketing Show #249Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable?
Creator, Executive Producer and Host of award-winning podcasts The Story and Mission Daily; Advisor at Qualified, Co-Founder of Mission.org, Co-Founder of VETCON, CEO & Founder of Caspian Studios, Ian Faison, dives into the deliberate and storytelling aspects of your marketing content.
Takeaways:
Editors are crucial for creating marketing content. Focus on...2021-03-2558 min
The Customer Experience ShowRecapping The Unpredictable Year of CX with Ian Faison; CEO of Caspian StudiosTrends It Will Get Worse Before it Gets Better - CX Accelerating ability to respond to Problems and Challenges. Takeaway: Problems don’t follow the calendar; stay close to the trendlines in the data. Takeaway: Build within your team's rapid response? Takeaway: Finish strong; Learn and count the blessingScott: Collective Health’s team responded so quicklyFeel Relief and Grasp Reality - lots, and lots of work to do. More opportunities will exist for value destruction and creationTakeaway: Focus people on the need to have patience, discipline, and focus over the long haulTakeaway: “Every interaction is an opportunity”Transformational Opportunities...2020-12-1646 min
IT VisionariesIntroducing Albert Chou, Your New HostAll good things must come to an end and on this episode of IT Visionaries, after more than 200 episodes, countless conversations and numerous trips to the top of the Apple charts, Ian Faison is stepping down as host of the show and passing the baton to Albert Chou. Albert joins Ian to give some background on who he is and his background in tech and entrepreneurship, and then the two chat about the evolution of the show during its first two years, and the trends in the IT industry that are setting the stage for the future. Key...2020-10-2741 min
Veteran Founder Podcast#79 You Can't Connect the Dots Until You Have the Dots - Ian Faison, Caspian StudiosListen to an in depth interview with Veteran Founders' new co-host, Cynthia Kao, who worked with Josh in Operation Code on a separate episode. For today, welcome her as she and Josh interview Ian Faison, A West Point grad, Ian didn't care for boats or planes, so the Army was natural. His father did serve in the military and as a sophomore in high school, Ian was encouraged to check out West Point. He was nominated by Barbara Lee from Oakland, California. It was unusual for Oakland people to go to West Point, but Ian was in sports and an...2020-10-1439 min
Marketing TrendsCan Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content with Ian Faison, CCO at MissionThis episode of Marketing Trends is a little bit different. We wanted to help give you a small peek behind the curtain of the things we are doing and thinking about here at Mission. On this episode, Ian is joined by producer Ben to go over a presentation that Ian originally gave the IBM Bluewolf Marketing Kickoff. In this presentation, Ian explains what audacious, repeatable content is, why it is important to us here at Mission, and how it helps drive exponential growth for marketers. Ian is the co-founder and Chief Content Officer here at M...2019-08-3032 min
Marketing Trends5 Takeaways from 50 Interviews with Ian Faison, CCO of Mission"The reader who plucks a book from her shelf only once is as deprived as the listener who, after attending a single performance of a Beethoven symphony, never hears it again." - Author Anne Fadiman In the past 6 months of the Marketing Trends podcast, over 50 interviews have been conducted and countless insights gleaned from some of the top marketing executives in the world. Some of these have been mentioned by more than one guest and are worth going back for a second listen. On this episode, Host Ian Faison and Producer Ben Wilson discuss their top 5 takeaways...2019-06-1823 min
VeteranologyVeteranology 022 - Ian FaisonGetting hired is tough, no matter who you are. Veterans face their own hurdles to finding employment, but there are people and organizations on our side, one of them is Ian Faison. Ian has spent his post-service career helping leaders build amazing companies. He's been hired by companies to build better veteran hiring practices, and gives them the tools to connect smarter and faster with the 1% of the US population that serves in the military. Beyond his work in the military hiring arena, he's also an avid mentor when it comes to veteran entrepreneurs, often giving them val...2017-02-2745 min