Shows
Contractor Growth Network#455 Why Client Testimonials Are Essential for Contractor Success (ft. Ian Miclean)Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimonials outperform traditional marketing for contractors The difference between testimonials and online reviews (Angi, Google, etc.) Where to use testimonials—ads, websites, email marketing & more The best time to ask for a testimonial (hint: it's not after the project ends) Overcoming common obstacles: clie...
2025-03-1344 minContractor Growth Network#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: The real role of a contractor's website and how to optimize it for leads Common website mistakes that turn away potential clients SEO basics to improve visibility on Google The importance of high-quality images & videos for credibility How to structure calls-to-action (CTAs) for...
2025-02-2744 minContractor Growth Network#449 Establishing Your Unique Selling Proposition (ft. Ian Miclean)In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!
2024-12-0530 minContractor Growth Network#448 Identifying Your Ideal Client Avatar (ft. Ian Miclean)In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you're a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don't want to miss!
2024-11-2140 minContractor Growth Network#438 The Secret to Marketing Success: Understanding the Buyer's Journey (Feat. Ian Miclean)
2024-07-0543 minContractor Growth Network#416 We Spent A Week With $10M+ Contracting Companies (feat. Ian Miclean and Mike Kyle)This past week Logan, Mike, and Ian attended the Pinnacle Experience in Philadelphia, PA. In attendance, were contracting business owners who run $10+ million-dollar businesses. Today's podcast is a recap of the event. Specifically, we talk about the different mindsets that $10M business owners have, how they view marketing, and our own takeaways from attending. Come see us at Remodelers Advantage next week in Chicago! www.contractorgrowthnetwork.com
2023-09-1526 minContractor Growth Network#414 Are You Making Content For People or Google? (feat. Ian Miclean & Mike Kyle)In this podcast discussion, the focus centers on the relationship between SEO and user experience. While some individuals seek only SEO solutions, it's emphasized that a well-designed and user-friendly website is essential for effective SEO results. The analogy of a salesperson with no successful sales despite numerous calls is used to highlight the importance of a website's structure and content. The conversation delves into indicators suggesting a website's issues might extend beyond SEO. These include the inability to generate leads despite SEO efforts, content not ranking or engaging users, and a website's visual inadequacy compared to competitors...
2023-09-0126 minContractor Growth Network#403 Identifying The Needs Of Your Clients (feat. Ian Miclean - Contractor Growth Network)Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively. We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget constraints and misconceptions about pricing through smart content marketing. We further tackle support issues that can push potential clients towards competitors...
2023-06-2311 min
Contractor Growth Network#378 Understanding The Basics of SEO (feat. Ian Miclean)Welcome to "Learn with CGN," your new source for marketing methods and insights! In our first episode, Sean David is joined by Ian Miclean to discuss the fundamentals of SEO. This conversation is perfect for anyone looking to improve their website's visibility and drive more traffic. During the episode, Sean and Ian will dive into what SEO is, why it's critical for businesses, and what on-page SEO entails. They'll also discuss keyword strategies and share tips for ranking higher on Google. Whether you're a seasoned marketer or just starting to learn about SEO, this episode...
2023-02-1036 min