Shows
InsideAuto PodcastHow New AI Technologies are Helping Dealerships Drive Growth and Exceed Customer Expectations with Earl WhelessIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership. 2024-04-0921 minInsideAuto PodcastUnleashing the Endless Potential of Dealership Data Through Unification with Prasad ChavaliIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data. 2024-03-1419 minInsideAuto PodcastWhy Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo NotoIn this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the central focus for dealers looking to thrive in this period of economic uncertainty.2024-03-0623 minInsideAuto PodcastRevolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron SaghivIn this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.2024-03-0306 minInsideAuto PodcastLeveraging Dealership Data to Customize Your Customer Journeys with Colin CarrasquilloIn this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.2024-02-2905 minInsideAuto PodcastRefining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April SimmonsIn this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.2024-02-2907 minInsideAuto PodcastThe Importance of Going Back to Basics in Dealership Marketing with Dustin SchulerIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifetime value.2024-02-2907 minInsideAuto Podcast[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley CavazosIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand image, and becoming the first Latina on the cover of the Digital Dealer magazine.2024-02-2506 minInsideAuto Podcast[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa CartagenaIn this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.2024-02-2506 minInsideAuto Podcast[NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of RavinIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin’s Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin’s position in the industry, and its integration with Orbee.2024-02-2508 minInsideAuto Podcast[NADA 2024] How to Leverage Data and AI to Avoid Losing Out on Sales Opportunities with Rick ValentaIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Rick Valenta, Director of Dealer Direct at Urban Science, to discuss how to leverage data and AI to drive auto sales success. Tune in as Rick discusses Urban Science’s 2024 outlook, streamlining your leads with Sales Alert, and why showroom traffic is an effective lead generator.2024-02-2506 minInsideAuto PodcastHow Diversity, Equity and Inclusion Can Take the Automotive Industry From Good to Great with Sandy ZanninoIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Sandy Zannino, Founder and CEO of IAHR, about the work she is doing to create positive change and actively impact inclusion in the automotive industry through her work with the Inclusion Council. Sandy also discusses the steps she believes the industry should take in order to break down barriers and create a more inclusive and diverse environment.2024-01-2423 minInsideAuto PodcastWhy AI Training Will Be Critical to Dealership Success in 2024 with Venus ToroIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Venus Toro, CEO of WYN Solutions about how AI has impacted the way her company sources talent for the automotive industry and the importance of providing employees with AI training in order to prepare them for the continued advancements we expect to see in AI technology in 2024.2023-12-1817 minInsideAuto PodcastWhy Open APIs and Data Connectivity are Critical to the Future Success of Car Dealerships with Joe BrIn the latest episode of InsideAuto, Joe Brown, CMO at Frank Lida Auto Group and Ilana Shabtay discussed the critical role of connected data in future dealership success and the importance of dealers holding their vendors to a higher standard when it comes to offering open APIs is so vital to the fight to eliminate siloed dealership data. 2023-12-1417 minInsideAuto PodcastThe Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick WilliamsIn the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects with his audience and drives them to take action.2023-11-1518 minInsideAuto PodcastThe Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin DavisIn the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to successfully create a content strategy across multiple platforms, and the importance of connected data in building and maintaining a functioning content strategy. 2023-11-0718 minInsideAuto PodcastPractices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom KlineIn the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be taking to stay out of legal trouble - from purchasing the correct insurance policies to best practices around data protection and beyond. 2023-10-0823 minInsideAuto PodcastHow Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh DetzelIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how in just two months of careful planning, he successfully scaled his acquisition operation from 8 vehicles to 28 by carefully allocating resources, developing internal work processes and leveraging the power of AI. Listen in now to learn exactly how he managed to accomplish this feat and how he plans to continue scaling and spreading his methodology to other dealerships in his auto group and corner the used car market in...2023-09-1820 minInsideAuto PodcastCombating High Interest Rates in the Automotive Industry with Anthony CameronIn the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate the impact of rising interest rates on their business and his predictions for how interest rates will behave over the next few quarters. Listen in now to learn more about the light at the end of the tunnel!2023-08-2221 minInsideAuto PodcastHow Vehicle Subscription Services are Transforming Car Ownership with Jan HansenIn this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company’s car subscription model, the impressive success they have seen in the German market, and their plans to break into the US market over the next year. The pair discuss how the millennial market has embraced the subscription model and how FINN is helping to simplify and take the work out of owning a personal vehicle in the current economic climate.2023-08-0218 minInsideAuto PodcastThe Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don ErwinDon Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding incoming sales calls for 4 rooftops. In his current position, Don is responsible for all digital marketing and customer communication training for the auto group. Don is a proud grandparent to 8 grandchildren and is looking forward to his retirement in just 3 years. In this episode… Is your dealership us...2023-07-2422 minInsideAuto PodcastHow To Leverage Technology To Streamline Business Processes With Mike DececcoMike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business development. Mike is a strategic thinker, skilled presenter, and trusted leader with a deep knowledge of the automotive industry software on both the retail and wholesale sides of the business. In this episode… What can dealerships do to streamline their business processes? How can you provide uniform customer experiences? To devel...2023-07-1015 minInsideAuto PodcastHow To Drive Car Sales Through Social Media Marketing With Russell RichardsonRussell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, through which he also shares funny car sales skits, has garnered millions of views across various online channels. Russell lives right outside of Pittsburgh, Pennsylvania. In this episode… Social media marketing has become an effective tool for dealerships to build an audience. When executed effectively, social media can help you build trust with potential customers and dri...2023-07-0516 minInsideAuto PodcastBuilding Brand Loyalty Through Content With Jordan CoxJordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including social media, content creation, web design, user experience, branding, and event creation. One of his notable achievements includes creating and producing the podcast, Car Talk, presented by Gates Automotive. In this episode… In today's competitive market, developing the right marketing strategy is critical to survival. Dealerships have an uphill task ensuring that the...2023-06-1923 minInsideAuto PodcastElectrical Charging Solutions for Electric Vehicles With Rich McNultyRich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adoption journey, from education to sales, installation, and maintenance. Rich joined the electric vehicle charging industry after years of executive leadership in electrical contracting and security companies, including McLaughlin Electric, AT&T Security, Kolb Electric, and Eastern Home Solutions. In this episode… Over the last couple of years, many manufacturers have started building electric vehicles to meet increasing demand in the market. Gas companies lik...2023-05-2218 minInsideAuto PodcastStrategic Marketing and Effects of Technology on the Automotive Industry With Micah BirkholzMicah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert who helps dealers and agency partners optimize their teams and technology. He is also an engaging public speaker and presenter, having delivered presentations at several notable events, including Digital Dealer, UAAMG, AAAS, Modern Retail Conference, DMSC, and IDS. In this episode… In the automotive industry, technological advancements play a significant role. They dri...2023-05-1522 minInsideAuto PodcastCultural-Based Marketing and How To Leverage AI To Support DealershipsAdam Dennis is the Founder and Principal of SurgeMetrix, a company that has provided software and service solutions to automotive dealers for over 20 years. He helps dealers build fast, bilingual, Google-optimized websites that drive car shoppers into a dealership's sales funnel. Adam entered the automotive space in 2000 when he founded a SaaS company that offered website, inventory, and lead tracking solutions to automotive dealers across the US. He is also an expert panelist at Dealer Marketing. In this episode… How well do you know your target market? What strategies do you use to market to po...2023-05-0824 minInsideAuto PodcastBrand Loyalty and EV Strategies for Dealerships With Eric BarbosaEric Barbosa is the Vice President of Variable Operations at Cavender Automotive Group, a family-owned dealership selling Audi, Buick, Cadillac, Chevrolet, GMC, Land Rover, and Toyota brands. He is a multi-talented, top-tier dealership business leader known for having a strong ability to drive sales with experience in finance, budget management, and customer service. Eric is also valued for having accomplished volume and profit records in selling new and pre-owned cars. Before Cavender, Eric was the Managing Partner at Henson Brand. In this episode… As digital marketing continues to evolve, dealerships are struggling to establish an en...2023-04-1713 minInsideAuto PodcastWhy Automotive Dealerships Should Adopt AI With Josselyn BoudettJosselyn Boudett is the Founder and CEO of STELLA Automotive AI, an AI-powered voice assistant that handles inbound calls, answers questions, and books appointments for businesses. As a serial entrepreneur with 25 years of experience in AI, Josselyn has led and advised technology companies that have helped large enterprises deploy AI. She has also worked in commercial real estate, FinTech, retail, and other verticals to help companies predict and adapt to dynamic market events. In this episode… To build a successful dealership, you need to identify, understand, and engage with your customers. Although chatbots are popular wi...2023-04-0317 minInsideAuto Podcast[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking DealersBen Hadley is the Founder and CEO of Auto Genius, a community of high-growth automotive marketing professionals. He has played a critical role in helping thousands of dealerships maximize their sales efforts by optimizing marketing channels and in-store sales processes. Ben's specialties include sales, digital retail, marketing, product and business development, and organizational leadership. In this episode… When innovating or creating a new product, it’s essential to research and understand your target audience’s needs. This helps you develop precise business ideas and prevent losses from your products failing in the market. The te...2023-03-1505 minInsideAuto Podcast[NADA Series] The Value of Service Delivery in the Automotive Space With John WoodmanJohn Woodman is the Vice President of Business Development at AutoService AI, a company that boosts sales and service teams’ productivity with AI. The company's product, Allio, is a virtual customer assistant that uses cognitive conversational AI to answer phones, talk to customers, and set service appointments. Before joining AutoService AI, John was the Internet Director at Cutter Automotive Galleries. In this episode… Service delivery is an excellent tool for driving repeat sales in the automotive industry. Happy customers are the key to business growth, and long-term retention promotes company-wide success. However, customer life...2023-03-0106 minInsideAuto Podcast[NADA Series] The Transition to Electric Vehicles With Alan KrutschAlan Krutsch is the Director of Marketing and Industry Relations at Fuse Autotech, a financial management system that consolidates online and in-store technologies for a seamless customer experience. Alan specializes in branding and identity, campaign strategy, creative services management, sales training, and process and change management. Before Fuse, he was the Director of Marketing at Apple Autos and Walser Automotive Group. In this episode… Recently, Tesla has lowered the price of electric vehicles (EVs), causing interest in dealership EVs to decline by 44%. So what does this entail for dealerships, and what should you consider before tr...2023-02-2407 minInsideAuto Podcast[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa CartagenaMelissa Cartagena is the Senior Director and Head of Digital Advertising at AutoNation, one of America’s largest and most recognized automotive retailers. She is a seasoned digital technology marketing professional, growth marketer, and growth hacker. Melissa has over 19 years of experience managing large-scale programs in paid search, content marketing, display advertising, SEO, paid social media, email, and reputation management. In this episode… Recent changes in the economy have had a significant impact on demand for cars. According to a study conducted by Google, vehicle demands declined for a short time but soon increased due to ri...2023-02-2208 minInsideAuto Podcast[NADA Series] Evaluating Vendors in the Automotive IndustryKate Lumsden is the Director of Marketing at Walser Automotive Group. She has over 13 years of experience using brand management, data-driven marketing strategies, creative direction, and design to drive measurable brand equity and customer loyalty through both digital and traditional mediums. Before joining Walser, Kate was a Marketing Manager and Graphic Designer at Morrie's Automotive Group. Ashley Cavazos is the Director of Digital Performance at Walser Automotive Group. She has a long history in the automotive industry, having started as a temporary receptionist in a Texas Ford dealership. Ashley was a recipient of the 2022 Automotive News 40 Under 40...2023-02-1708 minInsideAuto Podcast[NADA Series] Streamlining Marketing in the Automotive Industry With Colby JoynerColby Joyner is the Vice President of Marketing and Strategy at Cavender Auto Group, a family-owned dealership. Before joining Cavender Auto, Colby was the Vice President of Sales at Konect.ai and an Air Traffic Controller in the US Air Force. He was also nominated for Automotive News 40 Under 40. Colby’s goal is to bring efficient processes into the automotive space and increase businesses’ technology use. In this episode… Best marketing practices for dealerships are constantly evolving, and it’s difficult to stay abreast of the changes, especially when assuming a new role. What steps can you...2023-02-1506 minInsideAuto Podcast[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios LambosVasilios Lambos is the Co-founder and CMO of CognitionDigital.io, a company that provides tools and products to help businesses build campaigns on Amazon advertising. CognitionDigital.io is an Amazon Ads Verified Partner serving advertisers in the retail, automotive, healthcare, and other industries. Vasilios' experience in the automotive space includes serving as the Senior Digital Marketing Specialist at Hendrick Automotive Group and an Associate at Red Ventures’ automotive department. In this episode… What are the best online marketing strategies for dealers? How can you use e-commerce to scale your business? The Amazon Ads plat...2023-02-1007 minInsideAuto Podcast[NADA Series] Data Strategy and Security in Dealerships With Matt LasherMatt Lasher is the Director of Marketing at West Herr Automotive Group, the largest automotive group in New York with 39 locations. In his role, he manages and facilitates marketing efforts for the group. With over 14 years of marketing experience, Matt is also the President of Streamline Auto Solutions, an easy-to-use software solution that helps dealers make more deals by optimizing inventory and vehicle selection based on consumer affordability. In this episode… First party data is an effective way to collect information about your customers. With the right strategy, you can leverage this data to provide yo...2023-02-0807 minInsideAuto PodcastPrivate Vehicle Acquisition Strategies With Tom GreggTom Gregg is the Founder and CEO of Vehicle Acquisition Network (VAN), a proprietary software that helps dealers acquire private party vehicles by connecting them directly to private sellers. Tom's automotive experience began as a porter and evolved through several manager and director roles at dealerships in the Midwest. His entrepreneurial spirit soon outgrew his dealership journey and he began focusing on software development for the automotive industry. Tom brings confidence and mentorship to his team and always strives for the perfect balance of team culture, smart software development, and constant learning. In this episode… As...2023-01-3015 minInsideAuto PodcastFrom Selling Vacuums To Owning a Dealership - Dave Warren Shares His StoryDave Warren is the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram in New York. He has 30 years of experience in the retail automotive space specializing in advertising, budgeting, inventory management, leadership, and marketing. Dave is also the Owner of Argo of Westfield, which offers ATVs, XTVs, and UTVs, Bintelli of Westfield, selling street legal electric vehicles, and Krown of Westfield, providing vehicle rust protection services. In this episode… What can car dealerships expect from the market in 2023? How can you adapt to changing market conditions? The used car market has...2023-01-0919 minInsideAuto PodcastAutomotive Is About Bringing Your HustleDaniel Govaer, General Manager at Mercedes-Benz of Easton, is a seasoned manager in the auto retail space. Before joining Mercedes-Benz of Easton, he worked for Bernie Moreno Companies, McGrath Acura of Downtown Chicago, and Libertyville Toyota to name a few. In this episode… Do you invest in your employees' mental well-being? What can you do to promote better work relationships between employees and management? Mental health is crucial when running a business. To support his company, Daniel Govaer encourages his team at Mercedes-Benz of Easton to take advantage of professional help from BetterHelp, cov...2022-12-2818 minInsideAuto PodcastSelf-Education as the Main Ingredient for Successful Dealerships in 2023Michael Cirillo is the Co-founder and CEO of FlexDealer, a company that helps retail auto dealers turn traffic into revenue with strategies and technologies that lead to car purchases. He has many years of experience in the retail automotive industry and is the author of Don't Wait, DOMINATE!. Michael is also a speaker and the host of The Dealer Playbook podcast. In this episode… What drives success in the automotive space? How can dealerships engage with customers more effectively? According to Michael Cirillo, you should focus on your people and processes to build a s...2022-12-2124 minInsideAuto PodcastAI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron SaghivYaron Saghiv is the Chief Marketing Officer at UVeye, a computer vision tech company that develops automated inspection systems for vehicles powered by artificial intelligence and proprietary hardware. He is part of the senior executive team leading UVeye's efforts to disrupt and automate the vehicle scanning industry using AI and working with world-class car manufacturers like Volvo and Toyota. Yaron is a growth hacking expert and entrepreneur with over 14 years of experience in B2B and B2C startups in Israel, the UK, Singapore, and the US. Over the years, he has led talks, workshops, and speeches a...2022-12-0515 minInsideAuto PodcastIn-House Marketing for the Automotive Industry With Ally PiñonAlly Piñon is the Digital Marketing Director at Chastang Automotive Group, which includes Chastang Ford and Chastang Autocar. She has more than a decade of B2B and B2C marketing experience in the automotive industry. Throughout her career, she has managed and supported strategic efforts in brand reputation, advertising, content development, social media marketing, research and planning, community partnerships, creative agency, and vend In this episode… Are you struggling to market your dealership effectively? What can you do to streamline your marketing processes and become more profitable? To create authentic and eng...2022-11-2819 minInsideAuto PodcastThe Biggest Automotive News and Shifts in Used Car Prices With Joe OverbyJoe Overby is the Senior Editor of Auto Remarketing and Auto Remarketing Canada at Cherokee Media Group, which publishes leading B2B digital and custom media. He is also the co-host of the Auto Remarketing podcast. Joe is a member of the agenda team for Cherokee Media Group's Automotive Events and Conferences, where he serves as a Panel Moderator. In this episode… There have been a lot of changes in the automotive space in terms of technology, consumer preferences, and soaring vehicle prices. So, where can you receive the latest news to stay informed of in...2022-10-2420 minInsideAuto PodcastContent That Is Relatable Is Content That Crushes - Hear From the Experts in the SpaceBrian Ortega is the Creative Director and Social Media Manager at Valley Hi Toyota. He is responsible for marketing, design, photography, video production, and maintaining the dealership's social media. Before joining the automotive industry, Brian worked for the American Forces Network for over 13 years. He is a proud graduate of UC Santa Barbara with a BA in film studies. Nathanael Greklek is the Chief Digital Branding Leader at Mohawk Honda Dealership. He is passionate about leadership, culture, and branding and helps dealerships, collision centers, and salespeople brand themselves. Nathanael is an expert in marketing strategy, creating video a...2022-10-1426 minInsideAuto PodcastErin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)Erin Sparks is the Marketing Director of DeNooyer Automotive Family in Kalamazoo, Michigan. She has nearly 15 years of marketing experience and is responsible for the function and performance of DeNooyer's website, analytics, digital and traditional advertising, social media, and public outreach. Erin also manages the group's marketing team and helps to lead the service business development department. Originally from Wisconsin, she is a former college volleyball player and frequent party planner. She is also a Founding Member of Auto Genius. In this episode… Managing the marketing needs of different dealerships in a group ca...2022-10-0717 minInsideAuto PodcastAudience Automation: Strategies for Driving Client Engagements With Ido EladIdo Elad is the Director of Product Management at AutoLeadStar, a B2B and B2C customer data and experience platform. He has been with the company for over seven years and is based in Tel Aviv, AutoLeadStar's new office. Ido leads the company’s product managers and UX/UI designers in building its core products. In this episode… How well do you leverage your existing CRM to engage with your clients? Is your messaging personalized and targeted to your specific audience? Technology has made it easier for car dealerships to build automation to at...2022-09-0916 minInsideAuto PodcastThe Rebirth of the Automotive Conference With Paul J Daly and Kyle MountsierPaul J Daly is the Founder and CEO of Automotive State of The Union (ASOTU), which offers automotive news, industry insights, and information for dealers and industry partners. He has been part of the automotive industry for 20 years, from selling his first startup to writing his NADA (National Automobile Dealers Association) Academy trusted book, The Automotive Manifesto. When the pandemic hit, Paul started the first ASOTU live stream event and has since become the only dealer-owned media publisher. Kyle Mountsier is a Partner and COO at ASOTU, the Founder of Auto Genius, and the Co-founder of Contagious A...2022-08-1233 minInsideAuto PodcastSocial Media Advertising Strategies for Dealerships With Eric BarbosaEric Barbosa is the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick and has been in the automotive industry for over 23 years. He is a multi-talented, top-tier automotive dealership business leader known for having strong ability to drive sales with experience in finance, budget management, and customer service. Eric is valued for having accomplished volume and profit records in selling new and pre-owned cars. In this episode… Social media can be a great source of leads for dealerships. When utilized properly, it can be an easy way to drive sales and promote creativity am...2022-07-2918 minInsideAuto PodcastCompeting for the Best Customer ExperienceColton Ray is the Chief Executive Officer at FUSE Autotech. He has more than 20 years of experience in the automotive industry, including several standout leadership roles. Before joining FUSE Autotech, Colton served as the Chief Merchandising Officer for Walser Automotive Group. During that time, Walser added nearly 5% of market share with 23 stores. In 2021, Colton was awarded Automotive News' 40 Under 40 Award for his performance at the Walser Automotive Group. Alan Krutsch is the Director of Industry Relations at FUSE Autotech. His auto career started on the sales floor and progressed through finance and sales management. Alan has served...2022-07-2224 minInsideAuto PodcastThe Need for Simple and Specific Automation in the Automotive Space With Colby Joyner and Jarrod KilwayColby Joyner is the Vice President of Sales at Konect.ai, an AI-driven software that is built to increase lead engagement and drive conversions for automotive dealers. Colby is a former Air Traffic Controller in the US Air Force and a former EMT. Before joining Konect.ai, he was the Platform Director of Bravo Auto Group. His goal is to bring efficient processes into the automotive space and increase their use of technology. Colby is also a husband and father. Jarrod Kilway is the Vice President of Strategy and Success at Konect.ai. He is an Automotive...2022-07-0835 minInsideAuto PodcastFocusing On Your Team To Build A Successful Dealership With Delano PalmerDelano Palmer is the General Manager at Tony T Chrysler Dodge Jeep Ram of Orangeburg. Originally from Panama, Delano left the country when he was seven years old and spent about eight years in Germany before settling in Texas. Since then, he has run three different dealerships and successfully turned them around with his leadership style and knack for business. In this episode… Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to...2022-07-0125 minInsideAuto PodcastThe Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron BickartAaron Bickart is a recognized senior leader, entrepreneur, and the Executive Vice President and General Manager of OfferLogix, where he spearheads the development and execution of the company's business strategy. He is an award-winning sales and marketing professional with over 30 years of success in the automotive industry. Throughout his career, Aaron has built partnerships with major OEMs and automotive players like Cox Automotive while serving in different leadership roles at Team Velocity and The Reynolds and Reynolds Company. In this episode… What can dealerships do to provide a better customer experience to their clients? How ca...2022-06-2427 minInsideAuto PodcastLaunching AutoLeadStar's Customer Data and Experience Platform (CDXP)Aharon Horwitz is the CEO of AutoLeadStar, a company that uses innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz Today. Aharon is also the co-host of the InsideAuto Podcast. Ilana Shabtay is the Vice President of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, inn...2022-06-1618 minInsideAuto PodcastAdopting Technology and the Need for Customer-Centric Experiences with Jennifer SanfordJennifer Sanford is the Vice President of Marketing and Industry Relations at STELLA Automotive AI, a division of Telepathy Lab. She is responsible for marketing, brand management, and industry relationships within automotive. She has a lot of expertise not just in automotive but also in the health insurance and recruitment industries. Within automotive, Jennifer previously built and led marketing, lead generation, brand management, and OEM business development at Dominion Dealer Solutions as the VP of Marketing. In her free time, she and her husband spend a lot of time sailing in the bay. In this...2022-02-0420 minInsideAuto PodcastYear in Review with Ilana ShabtayIlana Shabtay is the Director of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, innovator, and growth hacker with expertise in digital marketing, artificial intelligence, and automotive. Ilana is also a Dealer Marketing Expert Panelist. In this episode… Over the last year, dealerships have had to pivot and make changes in the way they run their operations, how they market their products, and their strategies for communicating with customers. This has mostly been accelerated by technology and the COVID-19 pandemic. Over the same period, Ilana Shabtay ha...2022-01-2824 minInsideAuto PodcastUsing Data to Segment Customers and Build a Customer-Centric Dealership with Gary LaDueGary LaDue is the Director of Marketing at Modern Auto Group. At Modern Auto Group, he drives their marketing strategies from their website to CRM, SEO, and events marketing. He has experience driving national and regional brands, and is a data-driven marketer in the automotive space who loves to find opportunities and build relationships between consumers and brands. Gary is also a Founding Member of Auto Genius, a community of high-growth automotive marketing professionals. In this episode… Do you know and understand your customers' needs? Do you know how they like to communicate and what th...2022-01-2125 minInsideAuto PodcastHow Centralizing BDC & Marketing Improves Efficiencies with Matt RaymondMatt Raymond is the Director of Digital Operations at Team Automotive Group, a dealership that provides a vast selection of new and used vehicles and exceptional car care for drivers in Salisbury, North Carolina. Matt joined the automotive industry after spending seven years in law enforcement. Before taking on his role at Team Automotive Group, he worked as the Digital Marketing Manager and eCommerce Director for Halterman’s Automotive Group, an award-winning dealership based in Pennsylvania. In this episode… With the recent disruptions to the automotive industry due to technology changes, many dealerships have seen a gr...2021-12-2427 minInsideAuto PodcastMarketing, Innovation, and the Future of the Automotive Ecosystem with Steve ShannonSteve Shannon is an Advisor for Podium, a company that helps businesses modernize customer interactions, as well as EDO, a company that measures the effectiveness of TV spend. Steve’s objective is to bring leading-edge solutions directly to auto marketing professionals. In these roles, he’s helping advertising technology and data science companies understand the auto industry in order to build their business. Steve began his career as the Director of Marketing at General Motors and Oldsmobile in Michigan. Since then, he has held many advisory roles as well as executive positions at Hyundai, Saab, and General Motor...2021-12-1728 minInsideAuto PodcastPractical Tips for Growing BDC Sales with Marija CvetkovskaMarija Cvetkovska is a Paid Search Manager at PCG Digital. Before joining PCG Digital, she was an accomplished business development manager at two major Michigan dealer groups, The Suburban Collection and Sellers Subaru. She earned the Mark of Excellence Award from Cadillac in 2019 and 2020, which only three BDC managers receive nationwide. Marija regularly speaks on podcasts as well as at workshops and conference presentations. Outside of work, she enjoys cooking, watching football and basketball, and reading. She is also fluent in four languages. In this episode… Recent changes in the automotive industry mean th...2021-12-0326 minInsideAuto PodcastEvolutions in the Autotech Industry with Mike ColacchioMike Colacchio is the Vice President of Sales at AutoLeadStar. He joins the company with decades of sales experience in automotive tech companies like Dealer Inspire, Dealer.com, Dealertrack, and Cox Automotive. He brings a wealth of knowledge and industry expertise to his new role at AutoLeadStar, where he is responsible for building out the sales team and driving strategic market adoption. While at Dealer Inspire, Mike grew the sales organization from three people to 28 and increased its client base by 500%. During his time at Dealer.com, he sharpened his industry relations, strategic sales roles, and the...2021-11-1220 minInsideAuto PodcastRecapping Digital Dealer's Top Panels with April Simmons from Horne Auto GroupApril Simmons is the Corporate Internet and Marketing Director at Horne Auto Group, an automotive company located in Gilbert, Arizona. She has been in the automotive business for over 20 years and has honed her expertise in every element of the retail automotive space, from desk management to the sales department and finance management. In this episode… There are some key steps you need to follow in a dealership to increase the chances of selling a car. The first steps are always the same: meet and greet, sell yourself, sell the dealership, and build rapport. These ar...2021-11-0533 minInsideAuto PodcastTackling Inventory Shortages and Changing Consumer Behavior in the Automotive Industry with Jamie KentJamie Kent is an Executive Director at Shift Digital, where he leads one of the largest OEM programs for North America for certified automotive dealer websites and consumer engagement tools. He also leads upcoming emerging technology providers. Jamie is an experienced automotive software and digital marketing executive with over 15 years of industry experience. He has held executive leadership positions with companies ranging from small, privately-held to large, publicly-traded organizations. He was the Senior Director of Market Performance - Independent Dealer Solutions at Dealertrack and the Executive Vice President & COO of ClickMotive before joining Shift Digital. ...2021-10-2921 minInsideAuto PodcastEvaluating OEM Programs and Providing Better Customer Experiences with Ibrahim Mesbah, Co-Founder and CEO of RevolutionParts, Inc.Ibrahim Mesbah is the Co-founder and CEO of RevolutionParts, Inc., an e-commerce solution that helps dealers transform the way parts, buyers, and sellers connect. Before the founding of RevolutionParts eight years ago, Ibrahim worked in software development for both Inter-Tel and PayPal. Now, he is responsible for bringing life to innovative and accessible solutions, designing web applications that scale, developing and maintaining high-performing teams, and managing large-scale software. Ibrahim is on a mission to disrupt and innovate the automotive space by creating the most active parts network in North America. Under his guidance, RevolutionParts has grown to...2021-10-1918 minInsideAuto PodcastThe Top Video Marketing Practices for DealershipsRussell Hill is a Managing Partner at FixedOPS Marketing, a full-service fixed ops agency for dealerships that specializes in increasing service visits while boosting revenue through video. He began his career working as a Buick salesman in 1985 and worked his way from Leasing Manager at Toyota of Richardson to General Sales Manager at Midway Nissan & Mitsubishi. After over 10 years of sales experience for the automotive industry, Russell decided to pivot and join the vendor side. In this episode… As the economy continues to recover and more people take their cars out to go to work, sp...2021-08-1319 minInsideAuto PodcastThe Challenges Dealerships Face with Their Fixed Ops StrategiesBrad Paschal is the Regional Sales Director - South at Fixed Ops Digital, an agency that specializes in online marketing solutions for franchise car dealerships. He uses his experience on the sales side of the dealership to bring winning strategies to Fixed Ops Digital. Brad is an eight-year automotive digital marketer who specializes in creative marketing strategies and problem solving for dealers. He is a 2016 DrivingSales Best Idea winner and presents at Digital Dealer leadership conferences and webinars. In this episode… For car buyers to continue driving and enjoying the use of their ca...2021-08-0625 minInsideAuto PodcastDeveloping a Customer-Centric Dealer Network with Dan Mohnke from Nissan USADan Mohnke is the Vice President of E-Commerce at Nissan USA. He is responsible for driving Nissan's e-commerce strategies and initiatives to support evolving customer needs, industry changes, and Nissan brand differentiation through a true end-to-end digital customer experience. Before joining Nissan USA, Dan was the Manager for the Leadership Development Program at Home Depot. He also served as the Manager for Retail Strategies, Dealer Network Development, Regional Operations, and Consumer Affairs at Saturn. He holds an MBA from Michigan State University and a Bachelor's degree in marketing and management from Northwood University. In this...2021-07-1628 minInsideAuto PodcastBuilding a People-Based Dealership & Giving Back to the Community with Liza BorchesFourth-generation Automobile Dealer, Liza Borches, is the President and CEO of Carter Myers Automotive (CMA). In 2003 she joined Carter Myers Automotive after six years at American Motor Company. Liza has proven experience in growing an organization exponentially through a people-focused approach. Offering employee ownership, managing partnerships, and value-based hiring, Carter Myers Automotive has grown from three dealerships to sixteen in the last fifteen years. CMA represents 6 markets and 17 franchises across Virginia. Liza is the first woman to lead CMA. She was named Top 100 Women in Automotive by Automotive News and received the Barbara Cox Woman of the...2021-07-0220 minInsideAuto PodcastFrom Fashion to Automotive, Meet Digital Editor of Dealer Marketing Magazine, Lara KeyesLara Keyes is the Digital Editor at Dealer Marketing Magazine. She joined the automotive industry three years ago through the magazine after working in the fashion industry for 10 years. Before joining the team, she studied consumer behavior and retail management and honed her expertise in brand management and growth, specifically when it comes to digital. She is passionate about tracking consumer behavior and how to retain consumers through loyalty. Lara is the mastermind behind the relaunch of the magazine and the Expert Panel, which has created a big community. In this episode… With ne...2021-06-1822 minInsideAuto PodcastThe Future of Mobility and Impact of EVs on AutomotiveMatt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, and sustainability, his team works with every BMW dealer in the U.S. on best practices for SEM, SEO, video marketing, and more. Matt has been honing his skills in the automotive industry for the last 15 years, working at Cobalt, Epsilon, and PureCars. He has worked with nearly every OEM and hundreds of dealerships covering most of New England and the Greater New York area. Matt has a Bachelor's in political science and an M...2021-06-1128 minInsideAuto PodcastAutoNation's Senior Director of Digital E-Commerce Talks StrategyBrian Free is the Senior Director of Digital E-Commerce at AutoNation, the largest and most reputable automotive retailer in the U.S. Brian started his career at AutoNation in the IT department in 1997. Since then, he’s been part of the original team that launched autonation.com and handled building out the entire SEM and CRM strategies for the company. Brian has held many positions within the company and now oversees all of its digital presence, which includes over 400 separate websites as well as all of AutoNation's SEO, social media, and lead generation. In this ep...2021-06-0429 minInsideAuto PodcastMarketing automation, Ironman, and everything in between with Justin Harmon from Eide CDJRJustin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with multiple vendors, holding them accountable for top performance. One of Justin's specialties is leveraging video for monthly offers, community participation, and showcasing the dealership's culture. Justin was born and raised in North Dakota and enjoys the outdoors. He trains for long-distance endurance sports including Ironman triathlons. He also works part-time as a spin instructor. In this episode… The current economic times have made it necessary for dealerships to embrace di...2021-05-2835 minInsideAuto PodcastHow Google Can Boost the Business of Your Dealership with Lissette GoleLissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University. In this episode… Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can le...2021-05-2120 minInsideAuto PodcastKeep Your Dealership Customers Happy... While Staying Out of Court with Tom KlineTom Kline is the Founder and Lead Consultant at Better Vantage Point. He has 30 years of experience in the automotive and RV industries and has worked with both public and private dealers to solve problems, keep customers happy, and stay out of court. Tom is also an Endorsed Expert for Dealer Marketing Magazine, the Recreational Vehicle Dealers Association, the VIADA, and the CIADA. In this episode… Although reputation is very important for car dealerships, many tend to ignore this — and in the long run, their businesses are negatively affected. These dealerships fail to estab...2021-05-0724 minInsideAuto PodcastServing Customers Better with Mike Colleran, Senior Vice President, Marketing and Sales, Nissan U.S.Mike Colleran is the Senior Vice President, Marketing and Sales, Nissan U.S. He has been working with Nissan for 10 years, joining Nissan USA in June 2020 with demonstrated expertise in delivering results and fixing problems. Before Nissan, he was the Chairman and Corporate Vice President of INFINITI Motor Company Ltd in Hong Kong. In this episode… Nissan has been getting you from one place to the next for over 60 years. During that time, they’ve grown to serve different parts of the world. And with good reason: their dealer network is the leader in customer sati...2021-04-3027 minInsideAuto PodcastThe Impact of Community on Your Dealership's Success With Jenielle HolderfieldJenielle Holderfield is the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota and Beaver Chevrolet, where she handles marketing, community outreach, donations, sponsorships, and the dealership's website. She is a proud recipient of the Dealer Inspire Innovation Award from Launch Digital in Chicago and was recently awarded Rotarian of the Quarter. She is also a member of the Orange Park Rotary Sunrise and became certified in Google Analytics in 2016. Before joining Beaver Toyota, Jenielle was an On-Air Personality with Flagler Broadcasting and a Promotions Director at Renda Broadcasting. She studied Communications, Business Administration, and Advertising...2021-04-2324 minInsideAuto PodcastAchieving SMART goals in and out of the auto industry with Debbie Waines, John Elway DealershipsDebbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in high school as a part-time receptionist and cashier for a car dealership on the weekends and evenings. She has been in the auto space for 36 years. Debbie is also a transformational life coach. Over the years, she has helped many people realize their own potential and live happier lives. In this episode… Ten years ago, Debbie Waines learned about something life-changing: setting SMART goals. She learned of their importance not ju...2021-04-1635 minInsideAuto PodcastWhy Dealerships Should Take Ownership of Their Google Accounts and ReputationGeorge Nenni is the Founder and Principal Consultant at Generations Digital, an automotive digital marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Digital Marketing and A Car Dealer’s Guide to Google My Business as well as the creator of the GMBspy Chrome Extension. For nearly three decades, George has been a leading educator on emerging technology in retail automotive, and he is a highly sought after industry speaker and has been published extensively in industry journals. In...2021-04-0224 minInsideAuto PodcastTo BDC or Not to BDC, and Other Automotive Process Tips From Brian KramerBrian Kramer is the General Manager of Germain Toyota of Naples. He has over 26 years of experience in retail automotive dealerships and made the list as one of the Top 40 Under 40 by Automotive News. Brian is on a mission to digitally transform the automotive retail world by championing 100% paperless transactions in dealerships and sharing his best practices for selling ethically and profitably. Before joining the Germain Toyota team, he was the General Manager of AutoNation and a General Manager at the Germain Motor Company. In this episode… Digital advancements and the coronavirus pandemic ha...2021-03-2630 minInsideAuto PodcastSwitching From Vanity Metrics to Metrics That Matter With Bob Lanham From FacebookBob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining Facebook, he was the Regional Vice President for Shazam and Sales Director for Hulu. He holds a Bachelor’s degree in Communications from Elon University. In this episode… Working through Facebook data can be challenging for many businesses, including dealerships. Finding the right metrics and figuring out the audience you should target to work can be overwhelming and confusing—but it’s all nece...2021-03-1935 minInsideAuto PodcastPeople, Process, & Technology: The Bright Future of Automotive with Kyle MountsierKyle Mountsier is the Marketing & Business Development Director at Nelson Automotive Group. He is a passionate automotive professional that has over 11 years of experience in every aspect of the dealership space, from fixed ops to variable ops, and marketing to process training. Kyle is the host of the Contagious Podcast, a husband, and a father. He is also a Pastor at Resonate Church and Founder/Treasurer of The Roadies, Nashville SC Supporters Group. In this episode… The automotive industry has been experiencing a lot of changes in the last couple of years, mostly due...2021-03-1237 minInsideAuto PodcastCar of the Year JuryJack Nerad has spent decades in the automotive industry as a journalist, author, and communicator. His past positions include Editor of Motor Trend magazine, the Editor of Automotive Age, and the Director of Publications at J.D. Power and Associates. In addition to writing countless articles, features, and road tests, he has authored several books over the years, including his newly published book, The GR Factor.Jack also hosts his own podcast, America on the Road. Matt DeLorenzo is an author specializing in writing car reviews, news, and car buying advice. With over 40 years of experience as a...2021-02-2631 minInsideAuto PodcastBeing a Part of the Automotive Conversation with Glenn PaschGlenn Pasch is the CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As an expert in digital marketing, he has been featured in CBT News, Dealer Marketing Magazine, AutoSuccess, and Automotive News. Glenn is also the Host of the You’re In Charge-Now What podcast and Co-Author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing. He is also an international speaker who has spoken for NADA, Digital Dealer, NIADA, the World Shopper Conference, and more. In his past, Glenn was als...2021-02-1934 minInsideAuto PodcastHow David Long From Hansel Auto Changes the Golden Rule ForeverDavid Long is the Executive General Manager of the Hansel Auto Group. David has experience with almost every aspect of the auto industry, having been a general manager, owner, operating partner, VP of operations, and consultant in and out of auto. Before Hansel Auto Group, David was the Used Vehicle Director for the Del Grande Dealer Group and Vice President of Operations at The Niello Company. In this episode… Everyone knows the “golden rule”: treat people the way you want to be treated. Many businesses, including car dealerships, have been using this rule to prov...2021-02-1229 minInsideAuto PodcastHow to Build a Strong In-House Marketing Team with Quirk Auto DealersSean Western is the Director of Marketing at Quirk Auto Dealers. For a little over 10 years, Sean has been leading the marketing department and building out its entire digital operation. He specializes in marketing campaigns that leverage online media, TV, radio, and public events to generate and convert leads. Before joining Quirk Auto Dealers, he was a Sales Associate at the Museum of Discovery and Science. Brandon Sweeney is the Marketing Manager at Quirk Auto Dealers. He is a skilled marketer with a demonstrated history of experience in the automotive industry and expertise in marketing strategy, graphic...2021-01-2935 minInsideAuto PodcastWhat Years in Automotive has Taught Jim ZieglerJim Ziegler is the President and CEO of Ziegler SuperSystems. Jim has been in the automotive industry for more than 40 years, conducting business with more than 15,000 dealerships nationwide. He is also a nationally acclaimed celebrity speaker, with more than 100,000 dealers, managers, and factory executives having attended his automobile dealer management seminars. Jim is also a renowned magazine columnist in the retail automobile industry and has been a featured keynote speaker for the 98 State Automobile Dealer Association Annual Conventions. Jim and his wife Debbie produce four large national conferences annually and consult for auto dealers worldwide. He is a...2021-01-2237 minInsideAuto PodcastConversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin FryeKevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services. Kevin is a keynote speaker who has spoken at national and international industry conferences including NADA, Digital Dealer, Digital Marketing Strategic Conference, Driving Sales, Dealer Think Tank, Thought Leadership Summit, Women in Automotive, and more. He is a former Naval Officer with the US Navy and holds an MBA in Finance from the University of...2021-01-1532 min
InsideAuto PodcastThe Future of Augmented Virtual Reality in Car DealershipsKevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services. Kevin is a keynote speaker who has spoken at national and international industry conferences including NADA, Digital Dealer, Digital Marketing Strategic Conference, Driving Sales, Dealer Think Tank, Thought Leadership Summit, Women in Automotive, and more. He is a former Naval Officer with the US Navy and holds an MBA in Finance from the University of...2021-01-1532 minInsideAuto PodcastImpacts of Social and Reputation ManagementSteve Pearson is the CEO at Friendemic, a company that specializes in online reputation tools for car dealers and automotive brands. Before joining Friendemic, Steve spent several years working in the digital space. At McKinsey and Company in Silicon Valley, he consulted with some of the largest players in the industry and focused on process changes to improve customer experience. Steve also spent time at Vector Capital in San Francisco and most recently, he was part of the Channel Sales group at Google, helping small and medium-sized businesses access and profit from digital marketing. He holds a...2020-12-1827 minInsideAuto PodcastReviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and JournalistJack Nerad has spent decades in the automotive industry as a journalist, author, and consultant. His past experience includes serving as Editor at Motor Trend magazine, Editor of Automotive Age, and the Director of Publications at J.D. Power and Associates. He is the host of the America on the Road podcast and most recently authored the book, The GR Factor. Stephen Gabbara is the General Manager at Szott Ford. His background is in electrical engineering and landed in the automotive industry by accident—leading to great success. Since 1992, he has been helping people successfully navigate the se...2020-12-1124 minInsideAuto PodcastEverything from the Garlic Capital of the World to Dealership Culture and Values with Walser AutomotiveSherry Schultz is the Chief Human Resources Officer at Walser Automotive Group. She has a storied career spanning several different industries, with experience as the SVP Chief Human Resources Officer at Advantage Opco LLC - Catalyst Capital and the VP of Talent Acquisition and Chief Diversity Officer at Sears Holdings Corporation. Before that, she was the Global Talent Director at The Goodyear Tire and Rubber Company and VP of Human Resources at The Pepsi Bottling Group. Colton Ray is the Chief Merchandising Officer at Walser Automotive Group. He’s worked his way up through every level of th...2020-11-2747 minInsideAuto PodcastCrush Dealer Marketing While Still Being a Good Corporate Citizen with Matt LasherMatt Lasher is the Director of Marketing at West Herr Automotive Group and has over 14 years of marketing experience. Currently, West Herr Automotive Group is the largest automotive group in New York with 26 (soon to be 27) locations. Matt manages and facilitates marketing for all of the group’s stores and is responsible for overseeing the company website, social, content creation, online reputation management, and much more. In this episode… As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their comm...2020-11-2028 minInsideAuto PodcastCreating Your Brand on Social Media with Melanie BordenMelanie Borden is the Vice President of Marketing at Celebrity Motor Car Company, where she develops and implements all facets of the marketing and advertising strategy—and single-handedly built the in-house advertising agency. She has over 14 years of marketing experience and has spent the majority of her career in the automotive tech industry. Melanie has also worked for social media startups and a public tech company, where she worked in consulting, marketing, and business development roles. In this episode… Establishing your brand online is a crucial part of your company’s success. But with so much c...2020-11-1319 minInsideAuto PodcastInspiring Innovation Through Disruption with Natalie BornNatalie Born is the Founder and Chief Disruptor of Innovation Meets Leadership and the Vice President of Innovation for Territory Global. Before innovation consulting, she was the Senior Vice President of Business Development at an automotive mar-tech firm. With over 15 years of experience leading product development teams and two approved U.S. patents under her belt, Natalie helps organizations create products with their customer at the center of the design. She is also a keynote speaker and the host of The Innovation Meets Leadership Podcast. In this episode… As a leader, it’s impor...2020-11-0618 minInsideAuto PodcastDecades of Automotive Insight with Industry Expert Jack R. NeradJack R. Nerad is an award-winning writer, editor, and consultant with decades of experience in the automotive industry. He currently writes, edits, and provides editorial consulting services for websites like forbes.com, drivingtoday.com, autobytel.com, and caranddriver.com. In addition to writing countless articles, features, and road tests, Jack is the author of several books, including The Complete Idiot’s Guide to Buying or Leasing a Car and The GR Factor. He is also the host of the podcast, America on the Road. Before becoming an independent consultant, Jack was the Editor of Motor Trend magazine, the...2020-10-3027 minInsideAuto PodcastWhy Fixed Ops Must Be Part of Your Digital StrategyOwen Moon is the CEO and Co-Founder of Fixed Ops Digital, an automotive service solutions company focused on driving more service-focused traffic to a dealership’s website while giving service customers a better online experience. Over the past 20 years, Owen has helped dealerships sell more cars and drive more service revenue with traditional and digital marketing strategies. He’s been a speaker at automotive industry events like Digital Dealer, Innovative Dealer Summit, and the Fixed Ops Conference. Owen is also a content contributor for publications like Auto Success and Modern Dealership. In this episode… Showc...2020-10-1624 minInsideAuto PodcastThe Biggest Challenges in PR and How to Overcome ThemLaurie Halter is the Owner of Charisma! Communications, a boutique PR agency specializing in the automotive, HR, hospitality, and technology industries. Her unique working relationships have scored her multiple hits in top publications, like Automotive News, Internet Retailing, Consumer Digest, and The Wall Street Journal. Laurie is also the host of Carearing, where she explores work/life balance issues for leading women. While she’s passionate about business and entrepreneurship, her true motivation for getting out of bed in the morning lies elsewhere: in sharing her experience balancing work, life, and motherhood. In this episode…...2020-10-0922 minInsideAuto PodcastHow Automotive Leadership Has Shaped Alex Lind of Red McCombs FordAlex Lind is the eCommerce and Marketing Director at Red McCombs Ford. He got his start in the automotive industry working as a porter at Ken Batchelor Cadillac before joining Red McCombs Ford in 2000. Alex’s extensive knowledge about all the different parts of a car dealership has helped shape his progressive ideas and insightful takes on the dealership world. In this episode… There’s no doubt about it: digital marketing is becoming more and more essential in the automotive industry. So, dealerships need to ensure that they’re investing their resources in the right places...2020-09-2530 minInsideAuto PodcastHow Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?Mike Renaud is the Vice President of Leader in Cars Auto Group. His career experience is broad and includes door-to-door sales, public speaking, and managing highly-complex dealerships and diversified marketing plans for several multi-million dollar campaigns. Most recently, Mike operated four franchise dealerships and negotiated extremely successful buy/sell and partnership agreements. In this episode… During a buy/sell, a dealership goes through many changes. Mike Renaud, the Vice President of Leader in Cars Auto Group, knows that while every aspect of a dealership is affected during a buy/sell, the marketing department plays a ke...2020-09-1124 minInsideAuto PodcastThe Secrets of Digital Retailing in AutomotiveMichelle Denogean is the Chief Marketing Officer of Roadster, where she oversees all marketing and analytical efforts. She has over 15 years of digital marketing experience as a practitioner and thought leader. Before her current role, Michelle held executive-level roles in marketing and product leadership at Edmunds, eHarmony, and Move.com. In this episode… The COVID-19 pandemic has forced businesses across all industries to adopt new sales methods, if they want to meet the needs of their customers, of course. According to Michelle Denogean, the Chief Marketing Officer of Roadster, the COVID-19 pandemic has accelerated digital re...2020-09-0423 min