Shows
Roster RadioThe Beauty Discourse: Behind The Scenes with Ilina & AlexisWhat gives a Beauty consumer the ick? What would be a good-to-have innovation for true shade-matching? What do Beauty insiders have their eyes on? What could be the future of product education?💄🎙️💠 Join your host, Ilina Luthra, and Roster Radio team member, Alexis Austin as they sit down for an impromptu yap episode. On this episode, we get candid about our experiences as consumers, first, and Beauty insiders, second. You know what they say, "the best things come out of unplanned experiments." If you're a Beauty executive and this is your speed, reach out to us to partici...2025-01-2128 min
Roster RadioThe Beauty Discourse: Elevating Community Engagement to Fandom, With Ty HaneyHow can brands turn community engagement into lifelong loyalty and fandom? What are the benefits of gamifying consumer engagement? What are the advantages of an owned channel like TYB, over traditional social media? How can a brand find the sweet spot between revenue, attribution, and rewards?💄🎙💠 Join your host, Ilina Luthra, as she sits down with Ty Haney, founder of TYB, groundbreaking platform that's rewriting the rules of community engagement in the beauty world. With brands like Glossier, Topicals, Rare Beauty, The Outset, Ceremonia, Ouai, Chapstick and hundred others, TYB is is allowing brands to own, measu...2025-01-0923 min
Roster RadioThe Beauty Discourse: Behind The Chair With The Founder of Second Floor Salon, Rogerio CavalcanteWhat makes dry cutting superior to traditional methods? What are the unique challenges of running a salon in a bustling city like New York? How do hairstylists balance innovation with personalized service? What are the latest trends in hair color? 💇‍♀️🎙️💠 Join your host, Ilina Luthra, as she gets the answers to these questions (and many others) from Rogerio Cavalcante, founder of the Second Floor Salon and a seasoned expert in hairstyling innovation--namely, dry cuts.  On our Radar are the relationship between hair and self-esteem, Rogerio’s dry-cutting technique, insider tips on maintaining healthy ha...2024-12-3022 min
Roster RadioThe Beauty Discourse: Transforming Beauty's Visual Narratives with Jaiden Wood What is the new beauty visual? How can content be optimized for different channels? What are the considerations for evergreen content production? What is Sensorial Storytelling? How should a producer charge for high-performing content?💄🎙️💠 Join your host, Ilina Luthra, as she sits down with Jaiden Wood, the brain behind WoCo Studios, a high-end video production company specializing in premium short-form content for Beauty's leading brands like Maybelline, Kiehl's, La Roche Posay, Olaplex, Beekman 1802 and more.  Jaiden is known for his unique specialization in Sensorial Storytelling, a form of immersive content that combines ASMR sound with precision visuals of texture to create deeply...2024-12-0556 min
Roster RadioThe Beauty Discourse: A Fireside Chat with Make Up For Ever's President & GM Americas, Sonika MalhotraWhat does it take to lead a 40-year-old artistry brand in the modern beauty world? How do you balance a global brand identity with market-level strategies in today’s competitive market? How do you empower a team to take the right risks, and scale pilot tests?💄🎙️💠 Join your host, Ilina Luthra, as she dives into these questions (and so many others) with Sonika Malhotra, President and General Manager Americas for MAKE UP FOR EVER. With a career spanning continents, categories, and groundbreaking achievements—like co-founding the sustainable beauty brand, Love Beauty and Planet—Sonika shares her unique perspective on the...2024-11-1843 min
Roster RadioThe Beauty Discourse: Thoughtful Event Programming with Beach House PRHow do you blend EMV goals, with consumer engagement? Can emerging brands with small budgets plan thoughtful events? What metrics should a brand prioritize, when planning IRL event programming?💄🎙️💠 Join your host, Ilina Luthra, as she gets the answers for these questions (and many others) from Brittany Hohl and Brittany Savastano, founders of the bicostal communications agency, Beach House PR.  On our radar are beauty event considerations, tactics to combine consumer engagement with splashy press mentions, and how to bring a strategic mix of influencers to your brand events!  Follow Ro...2024-10-1133 min
Roster RadioThe Beauty Discourse: Becoming A Niche Category Leader with Alicia GrandeHow do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use?💄🎙️💠 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics.  On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety & transparency, and more.  Follow Roster Radio: The Beauty Discourse, as we continue to share advice a...2024-10-0441 min
Roster RadioThe Beauty Discourse: A Fireside Chat with Rahua Beauty's CEO, Farah AzmiWhat are some of the biggest strategic challenges with scaling early or growth stage beauty brands? How do you integrate ethical considerations into the business strategy of a profitable business?💄🎙️💠Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Farah Azmi, CEO of Rahua Beauty, formerly the Chief Of Staff at Oui The People. Before her ventures in beauty, Farah worked in Corporate Strategy at Tommy Hilfiger and Investment Banking at Barclays, specializing in Consumer Retail. Farah has also been recognized by Beauty Independent as one of the Emerging Beauty’s Br...2024-09-2326 min
Roster RadioThe Beauty Discourse: A Global Expansion Masterclass with Karen HayesWhat are the nuances of international pricing strategy? How can an indie brand enter the European market? How can a brand plan ahead for global regulatory restrictions in their product development cycle?💄🎙️💠Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Karen Hayes, founder of Indie Global Strategies, a retail expansion advisory. Karen brings 25 years of global experience, successfully leading and growing brands domestically and abroad – across the Americas and in the UK, EMEA and Asia-Pacific – for brands like Summer Fridays, Nécessaire, Bobbi Brown and GLAMGLOW, among others. On our Rad...2024-09-1649 min
Roster RadioThe Beauty Discourse: Debunking The Myths Of Cosmetic Aesthetics with Dr. Michael KennisWhat are some of the craziest things you've heard about botox and dermal fillers? What should you know before going into your first injetcables appointment? How early is too early for botox?💄🎙️💠Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Dr. Michael Kennis, Founder of Velour Medical, the most loved cosmetic aesthetic practice in New York. On our Radar are myths associated with injectables, the aeshetic industry’s hottest trends, and what it means to "have work done." Tune in to learn everything you need to know...2024-08-2222 min
Roster RadioThe Beauty Discourse: Cheat Codes to PR & Influencer Marketing With Ruhi ThakkerHow do celebrity-founded brands stand out amidst a slew of newness, using PR & Influencer Marketing?💄🎙️💠Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Ruhi Thakker, Founder of ruhiandco (formerly Head of PR and Influencer Marketing for FORMA Brands like r.e.m. Beauty) On our Radar is building a strong communication strategy--in this conversation, we explore how brands can leverage unexpected influencer categories for virality, how to assess trends, and the do's and dont's for editorial awards. Tune in to unpack how to handle a PR crises...2024-08-1234 min
Roster RadioThe Beauty Discourse: Un-Complicating The Business of Skincare Services With Rachel LivermanHow did a third-generation esthetician build an (uncomplicated) beauty service business in the digital age?💄🎙💠Join your host, Ilina Luthra, as she answers this question (along with many others) with Rachel Liverman, Founder & CEO of Glowbar. On our Radar is the business of beauty services--in this express conversation (much like the Glowbar facials), we explore how Glowbar's 30-minute, customized facials revolutionised the industry. Rachel dives into overcoming the COVID hangover, building sustained growth in the ever-turbulent brick-and-mortar environment, creating memorable customer experiences, and maintaining a successful membership business. Tune in to unpack the meaning of 'well-care,' and learn...2024-08-0121 min
Roster RadioThe Beauty Discourse: Making & Marketing Skincare Heroes (LIVE) How does a brand formulate and promote skincare products that retain brand equity for decades?💄🎙💠Join your host, Ilina Luthra, as she answers this question (along with many others) with Tamar Kamen (ex-Topicals), Tori Douglas (ex-Fresh), and Emma Carries (Sulwhasoo, Amorepacific).  In this half-hour conversation, we unpack the complexities of formation, regulation and compliance, digital marketing strategies, the role of influencers, and the impact of packaging on the success of hero products. This episode tackles key questions: Is all press good press? How can startups effectively enter the beauty market? How do brands localize, to acquire customers, across diverse markets?  🎙On The Roster...2024-07-2232 min
The co-lab career storiesRita Shmakova - Fulbright Program’s Graduate StudentOriginally from Russia, Rita came to the U.S. as a Fulbright Program’s Graduate Student to study journalism and communications. Prior to that, she was an associate fashion editor at Sobaka.ru magazine in St. Petersburg, Russia, and a freelance writer for advertising agencies. In addition to that, she was involved in event and entertainment industries helping with St. Petersburg Fashion Week and nationwide gastronomic festivals. She is also a Cultural Vistas’ 2022 fellow (Edmund S. Muskie Professional Fellowship Program) promoting international relationships and collaboration, who's currently working in a creative production company in NYC.
On this epis...2022-06-1418 minThe co-lab career storiesIlina Luthra - host of the Roster Radio podcast and 2022 Rutgers Business School graduateIlina Luthra is a 2022 graduate of MS Business of Fashion, from Rutgers Business School. She moved to New York City after working her way up from being a Marketing intern through her undergrad, to becoming an Assistant Manager of Marketing and Communications at Good Earth, India's most precious luxury lifestyle brand.
On this episode, she talks with Rita Shmakova about her inside-Fashion podcast (the Roster Radio), what drove her to pursue a career in Fashion, the many challenges of being an International student, and what lies ahead in her professional journey.2022-06-0718 min
Roster RadioBonus Episode: Sasha Grewal's Fashion CampThis was a bonus episode, recorded in the midst of the global pandemic. Reigning queen of costume jewellery, Sasha Grewal has been a Forbes 30-Under-30 honouree, a Vogue Fashion Fund winner and a successful entrepreneur since the inception of her jewellery brand, Outhouse, in 2012. Almost a decade later, she sits down with host, Ilina Luthra, to discuss the most important lessons in starting your own label, working with her sister, Kaabia, and a lot more. Tune in to learn from her how to expand the horizons of your business, even in the given climate. 2020-07-2231 minRoster RadioEpisode 6: Ekta Rajani's Fashion CampCreative consultant and stylist with over 20 years of experience, Ekta Rajani was at the helm of Grazia India for 7 of its most iconic years until she decided to walk the freelance path. Today, she freelances as a stylist and moonlights as a design consultant to leading labels in the industry. On this episode, she sits down with host, Ilina Luthra, in her in her sun lit home in Mumbai, to talk about her take on all things Fashion.2020-05-1734 minRoster RadioEpisode 5: Narresh Kukreja's Fashion CampThis is a very endearing episode, with a profusion of giggles and exclamations. Co-founder of Shivan and Narresh, Narresh Kukreja joins host and ex-intern, Ilina Luthra, in a nonchalant tête-à -tête about their exposure to international competitions - everything before the Netflix production, Next In Fashion - becoming India's front runners in swimwear design (a market most thought didn't exist) and taking other bold steps in Fashion. 2020-05-0350 minRoster RadioEpisode 4: David Abraham’s Fashion CampCo-Founder of Abraham and Thakore, David Abraham sits down with host, Ilina Luthra, to discuss his enriching education, the most misused word in the industry (sustainability), his three-decade long career and his world-renowned protégées.2020-04-2517 minRoster RadioEpisode 3: Suket Dhir’s Fashion CampCreative Director of his namesake label and winner of International Woolmark Prize for Menswear, Suket Dhir is force to be reckoned with. He sits down with host, Ilina Luthra, to discuss the perils of design school and how he followed his heart--all while leaving a mark in what’s predominantly a womenswear industry2019-07-2822 minRoster RadioEpisode 2: Nimish Shah’s Fashion CampCreative Director at Bhaane India, Nimish Shah sits down with host, Ilina Luthra, to discuss the shift in every day clothing, the influence of his time at British fashion house, Burberry and his big plans for Bhaane.2019-06-0740 minRoster RadioEpisode 1: Anaita Shroff Adajania's Fashion CampAnaita Shroff Adajania on the Future of Print | Fashion Director at Vogue India, Anaita Shroff Adajania sits down with host, Ilina Luthra, to discuss selling aspirational fashion, dynamics of the Vogue family, the power of Instagram and the future of print.2019-05-1621 min