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Showing episodes and shows of
Ilise Benun
Shows
Deeply Rested: Anti-Capitalist Conversations for Entrepreneurs
Find More Clients with Ilise Benun's Simplest Marketing Plan
Marketing can feel like an endless loop of pressure, performance, and burnout. The content treadmill. The algorithm anxiety. The shoulds piling up in your inbox. If you've ever felt like self-promotion is slowly draining the joy out of your business, this episode is for you.In this episode, I’m joined by business coach, author, and founder of Marketing-Mentor.com, Ilise Benun. With nearly 40 years of experience under her belt, she’s developed a deeply practical framework—The Simplest Marketing Plan—that emphasizes structure, intentionality, and just the right amount of consistency.Ilise reminds us that mar...
2025-06-16
56 min
The Marketing Mentor Podcast
513: Help! My marketing isn’t working! With Ilise Benun
If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn’t) working and what to do to make sure it does. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
2024-11-15
11 min
Agency Bytes
Ep 050 – Ilise Benun, Marketing Mentor – The Simplest Marketing Plan
Featuring: Ilise Benun, Marketing Mentor With the launch of Season Two of Agency Bytes, I'm thrilled to introduce an extraordinary guest for this momentous occasion – Ilise Benun from Marketing Mentor. Ilise is not only a longtime friend but also someone I've admired for decades. In this episode, I had the privilege of delving into Ilise's invaluable insights on her "Simplest Marketing Plan" and how she guides creative professionals to success by helping them focus and identify their market. We discuss the importance of cultivating a deep, focused niche and Ilise lays out actionable steps to achieve this. Il...
2024-03-06
33 min
The Businessology Show
The Business Skills Every Creative Needs to Thrive with Ilise Benun
In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach. Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together...
2024-02-15
38 min
The Marketing Mentor Podcast
490: My Journey to Entrepreneurship with Ilise & Jake Benun
My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
2023-12-22
47 min
Humanizing Success
HS E16 - Journey to Entrepreneurship: Insights from Marketing Mentor Founder, Ilise Benun
In this insightful episode, we had the pleasure of speaking with Ilise Benun, the founder of "Marketing Mentor." Ilise is a seasoned professional who offers invaluable guidance and expertise in marketing strategies through her work with clients, podcast, and various social media platforms. During our conversation, Ilise shared her remarkable journey, which began with being fired from her initial corporate job—a pivotal moment that steered her towards a future solely working for herself. She delved into the challenges and revelations that arose while navigating her path as an entrepreneur, shedding light on the process of self-discovery an...
2023-12-12
45 min
Social Slowdown: sustainable digital marketing for entrepreneurs
Win Better Clients and Bigger Projects with Ilise Benun
As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your bizHow being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needsThe importance of being clear and creative in who you're serving3 tools in the simplest marketing planWhat you DON'T have to do in order to market yourself and your business Mo...
2023-10-17
39 min
The Marketing Mentor Podcast
484: How Exactly to Listen to the Market with Ilise Benun
Here’s a rare solo episode in which Ilise Benun answers a question that comes up over and over, “how exactly do you listen to the market” and then shares 6 different things to listen for when you’re listening to the market. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
2023-10-06
10 min
Free Time with Jenny Blake
How (and When) to Trust Yourself and Others with Ilise Benun
When we say trusting ourselves, which self are we talking about? Which parts of ourselves can’t be trusted?That’s what we’re exploring today with returning guest, Ilise Benun. We discuss how confidence is a byproduct of action, what made her so angry that she decided to start her own business 35 years ago, building tolerance for silence and small experiments, and why she puts her phone number in her newsletter, on her website, and in the “from” line of her emails.If you haven’t already, check out our previous conversation in episode 165: Are your client...
2023-10-03
55 min
THE CREATIVE SHIT SHOW
Ep 31: Special Guest: Ilise Benun
Get ready to meet the fabulous Ilise Benun, the founder of Marketing-Mentor.com! She's the go-to guru for creative professionals who want to level up their projects and budgets. Ilise is the real deal, with over 35 years of experience teaching basic business skills like mindset, money, and marketing to solopreneurs and creatives. We're thrilled to call her a friend, and every time we catch up, she drops some serious wisdom on us. Listen, learn, and leave us a comment on social about your favorite part! SHOW NOTES:00:00 • Irons in the Fire Idiom: https://tinyurl.com/ir...
2023-09-21
45 min
Free Time with Jenny Blake
Are Your Clients Bringing Out the Best in You? Engineering the Evolution of Your Business with Ilise Benun
Here are a few food-for-thought reflection questions, inspired by today’s guest: Are you working with amateur clients or ones who bring out the best in you? Are you pricing the “aggravation factor” into your proposals when necessary? What about “throwing proposals over the fence,” creating self-inflicted stress when prospective clients ghost you as a result? Finally, are you stuck in the feast-or-famine cycle of your business?If any of the questions above resonate, you will love this conversation with Ilise Benun, who has been running her business helping creative professionals for over 35 years. Ilise shares The Proposal O...
2023-02-21
31 min
My Worst Investment Ever Podcast
Ilise Benun – Ask Every Question You Can Think Of
BIO: Ilise Benun has made it her business to teach basic business skills to creative professionals who should have learned them in school but, alas, did not because it’s not taught in school.STORY: Ilise hired a designer to design a brochure for her consulting practice. Instead, he delivered a folder with her logo.LEARNING: Stand up for yourself. Ask every question you can think of. “Ask every stupid question to confirm the details of any arrangement.”Ilise Benun Guest profileIlise Benun has made it her busi...
2022-12-23
25 min
Marketing The Invisible
How to Get Better Clients with the Proposal Oreo Strategy – In Just 7 Minutes with Ilise Benun
Discover how you can gain back control of your business and avoid underselling yourself Find out what are the marketing strategies that fit your business and guarantee high sales without the stress Understand the importance of strategizing your proposal to turn prospects into high-paying clients Resources/Links: To learn more about how you can build the business you’ve always wanted without the marketing stress, click here: https://www.marketing-mentor.com/ Summary Do you feel like you’re underselling yourself; are you always being ghosted by your prospects? Have y...
2022-06-01
06 min
So Money with Farnoosh Torabi
1277: Financial Strategy and Advice for Creatives with Ilise Benun
Creative professionals - from coaches to designers to many self-employed individuals - sometimes have a harder time managing money. Questions about how much to charge for their goods and services and how to establish a business for long-term financial success is not always readily available. Our guest Ilise Benun offers practical advice for creatives on how to distinguish their "worth" from their "value," bake-in retirement savings into their pricing model and establish a successful operation year-round. More about Ilise: She is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets...
2021-11-10
26 min
Access To Anyone with Michael Roderick
Crafting Your Creative Business With Ilise Benun
Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to groups and one-on-one. She is also a national speaker and author of seven books, including The Creative Professional's Guide to Money and three online courses via CreativeLive — all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. Connect with her on LinkedIn and get her Quick Tips at www.marketing-mentortips.com. In this episode… How can you turn your creative busin...
2021-10-21
41 min
THRIVE: Your Agency Resource
Ep 107: Get Comfortable Talking About Money, with Ilise Benun
On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients.Ilise Benun and I cover these points and more:Common struggles that agency owners deal with around money;The Proposal Oreo Strategy to help you talk about money during sales calls;How to guide the discovery conversation to further test the client’s readiness;Recommendations for creatives who are looking to improv...
2021-10-06
22 min
The Chase Jarvis LIVE Show
Command the Fees You Deserve with Ilise Benun
Pricing creative work if an art onto itself. Should you charge hourly or by the project? Are you pricing yourself out of desperation or with profit in mind? To help with some of these questions, I wanted to share a few lessons from a class taught by Ilise Benun on understanding what you’re worth, the science of pricing, and four pricing strategies you can use right now. Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. Ilise is...
2021-08-17
57 min
The Marketing Mentor Podcast
417: How to Handle The Feast with Danielle Hughes
In this episode, I talked with Danielle Hughes, whose marketing is working so well that she’s got too much good work with good budgets from good people. What to do? It’s a good problem to have but not necessarily easy to solve. So we brainstormed solutions. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. Here's the transcript of the conversation: ilise benun As you probably know, my mantra for this podc...
2021-05-07
25 min
The Marketing Mentor Podcast
416: Think Like a Breadwinner with Jennifer Barrett
This episode is especially for women (although the men may learn a little something too). My guest, Jennifer Barrett, a financial expert and author of the new book, Think Like a Breadwinner: a wealth-building manifesto for women who want to earn more (and worry less), shared some important ideas about how we can adjust our mindset to take better care of ourselves, in business and at home. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. Here's the tr...
2021-04-23
31 min
The Business of Writing Podcast
Ilise Benun: The Writer’s Money Mindset
In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting mo...
2021-04-20
33 min
Built to Stay
Marketing for Creative Professionals with Ilise Benun of Marketing Mentor
In this episode of Built to Stay we interview Ilise Benun host of the Marketing Mentor podcast. Ilise is a national speaker, 7-time author, and business mentor for creative professionals. Today she shares how builders can improve their marketing, especially if they are freelancers. For more exclusive content go to builttostay.com
2020-01-22
26 min
Best Next Step with Cass McCrory
In Business Archive: Eliminate the Feast/Famine Cycle as a Creative Entrepreneur with Ilise Benun
Friends, today we’re talking to Ilise Benun. She’s the founder of Marketing Mentor, a firm that specializes in helping creative professionals take their work to the next level, as well as an author, speaker, and teacher. I’m really excited to share this one -- Ilise taught us a lot in this episode. We talk about the creative life, doing creative work, and how we can position ourselves to keep doing this work without falling into the feast/famine cycle, which many of us in creative or client-based work have found ourselves in. We talk...
2019-12-09
53 min
Conversations in Depth: A QRCA Views Podcast
Interview with Ilise Benun
Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring. She speaks around the country to trade associations such as the UPA, Her books include “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” “The Designer’s Guide to Marketing and Pricing," and her latest, The Creative Professional's Guide to...
2019-12-06
16 min
Digital Marketing Fastlane
Marketing Mentor - Ilise Benun Interview
Interview with Ilise Benun the founder of Marketing Mentor https://www.marketing-mentor.com/ This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
2019-10-19
29 min
Creative Coach | Mark McGuinness
Bat-Signal Marketing for Creatives with Ilise Benun
However brilliant your craft, it will languish in obscurity if the right people never discover it. Yet marketing can feel baffling – or downright distasteful – to many creatives. Enter Ilise Benun, the ‘Marketing Mentor’ who has spent three decades helping designers, writers and artists promote their work with the same imagination they pour into it. ‘Generosity and curiosity are under-used marketing tools’ – listen in to learn how Ilise turns them into a practical plan. Episode summary Ilise Benun Founder of Marketing-Mentor, Ilise coaches...
2019-08-26
00 min
The 21st Century Creative
Bat-Signal Marketing for Creatives with Ilise Benun
However brilliant your craft, it will languish in obscurity if the right people never discover it. Yet marketing can feel baffling – or downright distasteful – to many creatives. Enter Ilise Benun, the ‘Marketing Mentor’ who has spent three decades helping designers, writers and artists promote their work with the same imagination they pour into it. ‘Generosity and curiosity are under-used marketing tools’ – listen in to learn how Ilise turns them into a practical plan. Episode summary Ilise Benun Founder of Marketing-Mentor, Ilise coaches...
2019-08-26
59 min
The Marketing Mentor Podcast
#375: Learning to Love the Money Conversation with Ilise Benun
If you struggle when talking money with clients, this episode is for you. It’s an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review, subscribe on Apple Podcasts and be sure to sign up for my Quick Tips from Marketing Mentor.
2019-08-14
29 min
The New Entrepreneur
[Marketing-Mentor: Ilise Benun] "Making it happen through 15+ long years of little progress.."
Subscribe to theDIYpreneur on Youtube, Spotify, and my community! Ilise Benun is a coach and a strategist. She helps her clients find bigger clients with better budgets. With an interesting business model Ilise runs, see what kind of ugliness she had to face and how she managed to overcome it!
2019-07-11
18 min
Live In The Feast
508 - Self-Promotion, Social Media, and Content Marketing with Ilise Benun
Today’s guest is Ilise Benun. Ilise is the founder of Marketing Mentor, an agency that helps creative solopreneurs, consultants and owners of small creative businesses find the right clients and avoid the feast or famine cycle.Ilise started her career in New York, helping people in her network become more organized. She quickly found that disorganization was major part of what kept people from marketing and self-promotion, and she saw an opportunity. Ilise has written seven books, hosts two podcasts, and is adjunct faculty at Maryland Institute College of Art.In this episode, we di...
2019-04-16
37 min
3 Marketers Walk Into A Podcast
045: Succeed In Business By Putting Yourself First [Ilise Benun]
With all the competition out there it's all too tempting to be seen as the person who is available 24/7 on demand and who over delivers every time, just to bag those all important clients and prospects. But by doing that you could actually be harming your business, your clients, and most importantly your work-life balance. Here to tell us why it's so important to set realistic boundaries and expectations from the get-go, and how it could actually boost your business, is the brilliant Ilise Benun…
2019-03-04
00 min
The Marketing Mentor Podcast
#362: Ilise Benun on How to Get Better Clients with Bigger Budgets
This special episode is the audio version of Ilise Benun’s new presentation, How to Get Better Clients with Bigger Budgets, hosted by Communo.com. (Watch it on YouTube here: https://youtu.be/BSPKWDRE6Wg). It is, she outlines clearly and succinctly how the only 3 marketing tools you need work together to reinforce your message when you follow the Simplest Marketing Plan. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2019-02-06
41 min
The Marketing Mentor Podcast
#357: Mark McGuiness on Being a 21st Century Creative
Ilise Benun talks with poet and coach to creatives, Mark McGuinness, about his new book, 21 Insights for 21st Century Creatives. (Download the book here.) The focus in this conversation is on important business insights for creative professionals, including how to get out of your own head, how and why to invest in yourself and how to take ownership of your work so you never need to worry about self-discipline. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-11-28
26 min
The Marketing Mentor Podcast
#356: Jane Friedman on How to Get Your Book Published
If you are thinking of writing a book to market your business, listen to Ilise Benun’s conversation with publishing veteran, Jane Friedman, on the difference between publishing for money vs. publishing for credibility, the myths about being an author, the rise of self publishing and, of course, how to get your book published. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-11-14
30 min
The Self-Employed Life
446: Ilise Benun - The Niche Debate
So many creative professionals get frustrated with the idea that they need to have a “niche.” We don’t like to feel like we’re being painted in a corner. It can feel paralyzing. We think to ourselves, “Why do I need to choose just one thing!” Most of us are driven by feeling fulfilled by the creative work that we do. We don’t want to sacrifice it for the sake of the business. So how can we find the direction that will make us successful in our work and then focus on it? The good thing is, you...
2018-11-14
45 min
The Marketing Mentor Podcast
#355: Ryan Gill of Communo.com on what it takes to be a Solopreneur
Ilise Benun talks with Ryan Gill, co-founder of Communo.com, a new sharing economy platform for creative professionals, about what it really takes to be your own boss. And how his new platform attempts to address some of the challenges and facilitate business development and access to talent. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-10-31
26 min
The Marketing Mentor Podcast
#354: Ali Schwanke on Metrics that Matter
In the latest “Revolve Conference Speaker Podcast,” Ilise Benun, of Marketing-Mentor.com, interviews Ali Schwanke, founder of Simplestrat, who will be speaking on “vanity metrics” at The Revolve Conference, a gathering of design, UX and marketing professionals this Nov. 12-13, 2018 in Charleston SC. Details here: http://revolveconference.com
2018-10-17
26 min
The Marketing Mentor Podcast
#353: Kevin Rogers of Copy Chief on Finding Your “Bat Signal Talent”
Ilise Benun talks with Kevin Rogers, founder of Copy Chief, (the community and the live event this Oct 23-25) about 2 sides of the “bat-signal” coin: what he calls “bat-signal talent” and she calls “bat-signal content.” If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-10-03
26 min
The Marketing Mentor Podcast
#352: Greg Corey on Growing from Freelancer to Agency Owner
Ilise Benun talks with Greg Corey, founder of Porchlight, about how started as a freelancer and found the simplest niche to grow into a boutique branding and packaging agency. It’s the one where you don’t have to prove yourself and you aren’t starting from scratch. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-09-19
31 min
The Marketing Mentor Podcast
#351: What Is Your Value to Your Dream Clients? with Ilise Benun
Today’s podcast is highlights from a recent webinar Ilise Benun gave for the Graphic Artists Guild on how to identify your value to your dream clients so you get paid what you’re worth and can negotiate the best deals for yourself as a creative professional. Find the entire webinar here. And If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-09-06
17 min
The Marketing Mentor Podcast
#350: Robert McGuire of Nation1099.com on the “Freelancer Plateau”
Ilise Benun and Robert McGuire of Nation1099.com dig into some of the findings from the Career Freelancer Status Report, including the idea that freelancers seem to reach an income plateau after 5 years and the effectiveness of freelance marketplaces for finding quality clients. Also, sign up for our (free) Q&A Livestream on Negotiating Strategies on Sept. 6. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-08-22
26 min
The Marketing Mentor Podcast
#349: Emily Leach, Founder of FreelanceConference.com
Today’s bonus episode is a conversation between 2 unemployables: Ilise Benun talks with Emily Leach, Founder of The Freelance Conference, a free conference for freelancers, Sept. 10-14, 2018 in Austin and Corpus Christie Texas. Details at FreelanceConference.com. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-08-07
27 min
The Marketing Mentor Podcast
#348: One Designer’s Story - When You Take Success for Granted
If you crave less hype and more candor, this episode is for you. Ilise Benun talks with Dave Salanitro, a designer who had it all and lost it, about what happened, what he could have done differently and what he’s learned in the process. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-08-01
32 min
The Marketing Mentor Podcast
#347: Creative Services by Subscription = Recurring Revenue for You?
In this episode, Ilise Benun learns about REACH, a new idea for a business model that provides design services to non profits on a budget and recurring revenue for GDLOFT, a small design firm in Philadelphia. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-07-18
28 min
Podcasts From The Printerverse
HOW Design Live: The Intersection of Design and Marketing with Ilise Benun and Paul Foulkes-Arellano
HOW Design Live presenters Paul Foulkes-Arellano, Head of Client Programs at Precipice Design, and Ilise Benun, Founder of Marketing-Mentor.com/Business Coach and Author, share their perspective on what it takes for designers and marketers to work in harmony and discuss their contributions to the free white paper from HOW Design Live: THE INTERSECTION OF DESIGN AND MARKETING – Insights from the Creative Community This podcast is brought to you by The Association for Print Technologies (APTech), producers of The PRINT Event, coming to Chicago Sept 30 - Oct 2, 2018. The Intersections of Design and Marketing: Insigh...
2018-04-23
23 min
The Marketing Mentor Podcast
#339: Michael Solomon on the Most Important Currency in Today’s Economy
In the latest podcast episode, Ilise Benun continues the conversation with marketing professor, Michael Solomon, who literally wrote the book on consumer behavior. Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do about it. Hear more from Michael at the brand new HOW Marketing Live 2018 in Boston on April 30. Details at howdesignlive.com and more HOW Design Live podcasts here. And if you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Me
2018-02-21
26 min
The Marketing Mentor Podcast
#338: Managing Your Money as a Creative Professional with Michael e. Stern
It’s almost tax time so in this episode, time lapse filmmaker, Michael e. Stern, and Marketing Mentor, Ilise Benun, talk big picture about how (and why) creative professionals struggle so with money management – and what you can do to improve things. (Disclaimer: no financial advice is offered, just the sharing of anecdotes and experience.) If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-02-07
23 min
The Marketing Mentor Podcast
#337: Ilise Benun on How to Avoid the Worst Negotiating Mistakes
If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-01-24
26 min
The Marketing Mentor Podcast
#336: Michael e. Stern on how to decide how big your business should be?
If you’ve been wondering whether you are suited to build a business that employs others, or whether you are better off “just you,” this interview is for you. For the first podcast episode of 2018, Ilise Benun talks with time lapse filmmaker, Michael e. Stern, of Build a Better Photograph, about what it takes -- and what it means -- to be an “entrepreneur” and how he decided how big to build his business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2018-01-03
24 min
Marketing for Creatives
How to Turn Difficult Clients into Good Clients with Ilise Benun | #8
Ep #8: Have you ever been in a situation where a client was always complaining about the work, changing their mind at the last moment, or wanting to get more for less money? These situations can drain your energy and even harm your business relationships. In this episode, we will go through different situations with Ilise Benun to see how you can turn difficult clients into good clients. Ilise is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a nati...
2017-12-20
35 min
The Marketing Mentor Podcast
#335: Andy Brenits on Confidence as an "Experienced Newbie"
In the next installment of the Experienced Newbie series of interviews, Ilise Benun talks with Andy Brenits of Brenits Creative a designer who has gone back and forth between self employment and working in house in big name corporations. He’s 2 years into his latest stint on his own, taking it seriously and the success has built his confidence. Listen to the strategy that worked for him. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-12-20
27 min
The Marketing Mentor Podcast
#333: How to Do Tiered Pricing with Ed Gandia
If you hate pricing, you’ll love this week’s podcast, in which Ilise Benun talks with Ed Gandia about the nuts of bolts of how to do tiered pricing, a pricing strategy that solves most of the pricing problems so many creative professionals struggle with. This interview was also the impetus for the Tiered Pricing Kit: How to Earn More on Every Project, which you can find (probably on sale) in the Shop at Marketing-Mentor.com. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-11-22
38 min
The Marketing Mentor Podcast
#331: Cheryl Smithem on What is PR These Days?
In the 4th episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Cheryl Smithem of Charleston PR, who will be speaking on The Essential PR Basics: Should I Send a Press Release? at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.
2017-10-23
24 min
The Marketing Mentor Podcast
#330: Thomas Heath on Personal Branding on LinkedIn
In the third episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Business Coach and Brand Strategist, Thomas Heath, whose topic is Increase Engagement with Storytelling Videos, at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.
2017-10-18
19 min
The Marketing Mentor Podcast
#329: Katie Lane on Negotiating Strategies for Creatives
In this episode, Ilise Benun, of Marketing-Mentor.com, talks with Katie Lane, lawyer, negotiation coach and blogger at Work Made For Hire, about how to overcome the particular challenges faced by creatives and by women when it comes to negotiating the best deal for yourself. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing
2017-10-04
38 min
The Marketing Mentor Podcast
#328: Dan Mall of Superfriend.ly
In the second episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Dan Mall of Superfriend.ly, whose topic is “Should Designers…” at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.
2017-09-27
18 min
The Marketing Mentor Podcast
#326: Katie Kern on Reimagining PR
In the first episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Katie Kern, VP of Media Frenzy Global who will be speaking on How PR is Being Reimagined at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.
2017-08-30
25 min
The Marketing Mentor Podcast
#325: Michael e. Stern on How to Handle Demanding Clients
In interview #11 of the popular series of chats between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-08-16
22 min
The Marketing Mentor Podcast
#324: Alan Seiden - From Awkward Techie to Tech “Celebrity”
In this episode, Ilise Benun, of Marketing-Mentor.com, talks with an old friend, Alan Seiden of The Seiden Group, about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He’s even garnered a bit of celebrity status in his focused niche. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-08-02
26 min
The Marketing Mentor Podcast
#323: Michael Solomon on Price as a Shorthand for Value
In the second conversation with author and marketing professor, Michael Solomon, of michaelrsolomon.com, he explains to Ilise Benun, of Marketing-Mentor.com, how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-07-19
27 min
The Marketing Mentor Podcast
#322: 3 Simple Steps to Price Your Creative Projects
Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It’s an excellent refresher for any self employed creative. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-07-12
1h 05
The Marketing Mentor Podcast
#321: Gigi Rosenberg on Making a Living from Your Art
Ilise Benun, of Marketing-Mentor.com, interviews author and artist coach, Gigi Rosenberg about how to balance the desire to make art with the need to make a living and how to tell who’s a competitor and who’s a potential collaborator. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
2017-06-21
22 min
The Marketing Mentor Podcast
#317: Michael Solomon on Making it Easier to Toot Your Own Horn
In the next episode sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews author and marketing professor, Michael Solomon, of www.reachyourconsumers.com about how to be objective and authentic in your own self promotion. Plus, you can support our sponsor by starting your own 5-photo trial account now at Twenty20.com/mmpodcast
2017-04-26
27 min
The Marketing Mentor Podcast
#316: New Standard Freelance Contract Tool via Freelancers Union & AND.CO
Ilise Benun, of Marketing-Mentor.com, chats with Caitlin Pearce of Freelancers Union (join for free if you aren’t already a member) about the new, free and easy-to-use contract building tool they developed in partnership with And.co to help the self employed protect themselves from non-paying clients. (This episode is sponsored by Twenty20.com – get photos that don’t suck by starting your own 5-photo trial account now at Twenty20.com/mmpodcast)
2017-04-12
23 min
The Marketing Mentor Podcast
#315: Wendy Merrill on Overcoming Fear of Self Promotion
In the next in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at Twenty20.com/mmpodcast
2017-03-29
29 min
The Marketing Mentor Podcast
#314: Answers to Your Burning Questions for the “Ideal Client”
In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps to Your Ideal Clients” webinar and is just a taste of the Get Better Clients Bootcamp, taking place in Chicago on May 2, 2017. Details here.
2017-03-16
34 min
The Marketing Mentor Podcast
#313: Robert McGuire On Getting Started with Subcontracting
In the first in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free “freelancer agreement” template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast
2017-03-08
29 min
The Marketing Mentor Podcast
#311: Danny Iny on How to Grow and Scale a Business
Ilise Benun chats with Danny Iny, author of Teach and Grow Rich, & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn’t) spend time building an online course and which courses do well (and which don’t). If you like what you hear, sign up for Quick Tips from Marketing Mentor.
2017-02-08
29 min
The Marketing Mentor Podcast
#310: “Experienced Newbie” Series #1 - Your Online Presence
Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa’s companion posts too.
2017-01-25
24 min
The Marketing Mentor Podcast
#308: Jeff Sauer on Becoming a Data-Driven Creative
Ilise Benun chats with Jeff Sauer of Jeffalytics, the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as “data-driven” creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalytics.com/ilise-benun-podcast/
2017-01-07
29 min
The Marketing Mentor Podcast
#307: Ilise Benun on How to Reach Out to Your Ideal Clients
Here’s another excerpt from Ilise Benun’s new marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. It’s called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When You Really Want the Project. You’ll learn exactly what to say when reaching out to get the attention of your carefully selected prospects, which may feel like stalking but isn’t! Details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint
2016-12-14
30 min
The Marketing Mentor Podcast
#306: Ilise Benun on How to Connect the Dots of Your Marketing
If you’re doing some marketing but still struggling with feast or famine because your ideal clients aren’t knocking on your door, it could be that you’re not connecting the dots of your marketing -- yet. That means you have the right mindset and use the right tools in a way that supports your positioning message and speaks to the right people -- loud and clear -- at the right time! In this special podcast, Ilise Benun reads aloud from her latest, The Marketing Blueprint, and shows you how to connect the dots and integrate your marketing to get...
2016-12-07
20 min
Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
JAH 5: Ilise Benun On Controlling Your Financial Destiny As A Freelancer
The post JAH 5: Ilise Benun On Controlling Your Financial Destiny As A Freelancer appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers. Want to make more money and have more FUN as a freelancer? Well, duh! Who doesn't want that, right? But making it happen? That's where a lot of folks get stuck. Lend me your ears as Ilise Benun, business coach extraordinaire, shares her strategies for controlling your financial destiny as a freelancer. The post JAH 5: Ilise Benun On Controlling Your Financial Destiny As A Freelancer appeared first...
2016-11-30
31 min
The Marketing Mentor Podcast
#305: Michael e. Stern on How to Prevent Self-Doubt from Creeping In
In episode #9 of the popular series of meaty and chatty conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they both share strategies for how to intercept self defeating attitudes and behaviors so you can do the best possible job for your clients. If you like what you hear, sign up for Quick Tips from Marketing Mentor here.
2016-11-23
25 min
The Marketing Mentor Podcast
#304: Jill Anderson on “Firing” Clients the Right Way
In this conversation, Ilise Benun of Marketing-Mentor.com chats with one of her star students, web designer/developer for creative professionals, Jill Anderson of Jill Lynn Design, about how to end a client relationship that isn’t working, without burning bridges. To find out how Jill focused and grew her business 17% with content marketing, read the case study here
2016-11-02
21 min
The Marketing Mentor Podcast
#303: Revolve Workshop on Designing Research Studies
In the final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 26-28, 2016 in Charleston SC. Details about this and 2 other pre-conference workshops here: https://2016.revolveconference.com/workshops/
2016-10-19
28 min
The Marketing Mentor Podcast
#302: Aaron Irizarry of Nasdaq
In the 4th installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Aaron Irizarry, Director of User Experience at Nasdaq, about his topic, Hold Fast: Managing Design Teams When Projects Go Sideways, at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. See you there! Details here: http://revolveconference.com
2016-10-07
16 min
The Marketing Mentor Podcast
#301: Simple Client Communication Tactics with Michael e. Stern
This episode is #8 in the popular series of chatty (but always meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. This one is about the mindset and tactics required to be a satisfied, self-employed creative person and focuses in on client communication skills, especially how to figure out the right thing to say, in real time and in writing. If you like what you hear, sign up for the free marketing ecourse here.
2016-09-30
27 min
The Marketing Mentor Podcast
#300: Robert Prioleau of Blue Ion
In the 3rd installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Robert Prioleau, Founding Partner and the Strategy Director for Blue Ion, a brand experience agency based in Charleston, SC. Robert will be speaking on how to sell when you hate selling at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com
2016-09-14
31 min
The Marketing Mentor Podcast
#299: Terri Trespicio & Paula Rizzo on How to Be a Media Magnet
Ilise Benun chats with Terri Trespicio and Paula Rizzo, the brains behind Lights Camera Expert, who can’t help but share what they know about what it takes to get the media’s attention and whether you need to have a book to get on TV. If you like what you hear, sign up here for their free 3-part course, “How to Be a Media Magnet.”
2016-08-31
28 min
The Marketing Mentor Podcast
#298: Paul Parreira of Company Cue on Content Marketing
In this episode, Ilise Benun, of Marketing-Mentor.com, interviews Paul Parreira of Company Cue about the evolution of content marketing, the changing expectations of consumers and new gigs for content writers. If you like what you hear, sign up for Ilise’s Quick Tips here.
2016-08-17
23 min
The Marketing Mentor Podcast
#297: Ahava Leibtag of Aha Media Group
In the second installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Ahava Leibtag, founder of Aha Media Group, who will be speaking on how to navigate challenging content strategy conversations at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com
2016-08-03
23 min
Giant Thinkers Podcast
Ilise Benun aka the Marketing-Mentor, on taking charge of your business and finding the right niche
Welcome to Episode #29 Giants! Our guest is the founder of Marketing-Mentor.com, with 25+ years experience guiding self-employed creatives. She is the author of 7 books including “The Designer's Guide to Marketing & Pricing" and “The Creative Professional’s Guide to Money”. She’s also a CreativeLive.com instructor, the Program Partner for HOW Design Live and host of the HOWLive Podcast. She’s been featured on Entrepreneur.com, Inc. Magazine, The New York Times, The Washington Post, HOW Magazine and more. Some of the topics we spoke about include: How to find your niche and make it count How t...
2016-07-21
56 min
The Marketing Mentor Podcast
#296: HOWDesign Live@SCAD #4 - Rigsby Hull
This is the 4th of 5 live interviews from the HOWDesignLive@SCAD Lecture Series 2016 where Ilise Benun of Marketing-Mentor.com is joined by Lana Rigsby and Thomas Hull of Rigsby Hull, a Houston-based design firm honored internationally for design that pairs verbal intelligence with restrained, elegant expression. They share their process for projects where the deliverable is nothing tangible but instead a simple conversation, the fruit of their thinking and research. Includes special guest appearances by Steff Geissbuhler and Joseph DiGioia. Watch the video version here and the rest of the series on SCAD’s virtual lecture hall.
2016-07-20
1h 04
The Marketing Mentor Podcast
#295: Value-Based Bartering with Michael e. Stern
Here’s #7 in a series of chatty (but meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern gives an update on the prospect he’s been stalking for the project of a lifetime and a novel way of thinking about value-based pricing and bartering. If you like what you hear, sign up for the free marketing ecourse here
2016-07-07
27 min
The Marketing Mentor Podcast
#294: Rivers Pearce of Boomtown
In the first installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Rivers Pearce, Director of Marketing at Boomtown, who will be speaking on Marketing Technology for Agencies & Small Business at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com
2016-06-23
23 min
The Marketing Mentor Podcast
#293: How to pursue projects that are perfect for you -- Chat #6 with Michael e. Stern
Here’s the next in a series of ongoing conversations between me, Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, he shares 2 stories in which he heard about a project that would be perfect for him, proceeded to “insert himself into the conversation” and already secured one of the projects. There’s a lot to learn here, but listen especially for his attitude. If you like what you hear, sign up for my new free ecourse here.
2016-05-16
28 min
The Marketing Mentor Podcast
#292: Need help pricing your creative services? Listen to this one…
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based on Ilise’s new program, AWAI’s Simplest Guide to Pricing Copy Projects. Steve also took what he learned and created worksheets to figure out his monthly expenses and minimum hourly rate. As a special bonus for podcast listeners, download the worksheets here.
2016-05-04
26 min
The Marketing Mentor Podcast
#291: Cassie Boorn of MakerMentors.org
Ilise Benun of Marketing-Mentor.com talks with Cassie Boorn of Maker Mentors, an online community for creative professionals, about how she knew when it was time to quit her job and launch her business and what attendees will learn when they sign up for the 2nd Build a Better Business Conference, an online event happening April 20-21, 2016 at MakerMentors.org.
2016-04-13
21 min
The Marketing Mentor Podcast
#288: How one writer landed a $10K project and is building a portable business
In this conversation with writer, Lori Ferguson, Ilise Benun teases out the details of what Lori did and said for 18 months, until her ideal prospect was ready to give her a big project. Plus, which marketing tools she’s using to build a strong, portable business that will allow her to spend half the year on a Caribbean island! If you like what you hear, sign up for Ilise’s free mentoring session here.
2016-03-16
21 min
The Marketing Mentor Podcast
#286: Are You Keeping This Secret From Yourself? Chat #5 with Michael e. Stern
If you are a mid-career creative pro with a solid portfolio and lots of experience but you still struggle with pricing, you’re not alone and this podcast is for you. Time lapse filmmaker, Michael e. Stern ofBuildaBetterPhotograph.com, chats with Ilise Benun of Marketing-Mentor.com about how you may be undermining your success. He also shares the worst thing to have in your head when you talk to a new prospect. If you like what you hear, sign up for Ilise’s new free ecourse here.
2016-02-16
20 min
The Marketing Mentor Podcast
#284: Dianna Huff on smoother cash flow for freelancers
If your unpredictable income makes your life a roller coaster, you’re not alone. In today’s podcast interview, Ilise Benun of Marketing-Mentor.com talks with freelance marketing strategist, Dianna Huff, about her new guide, Cashflow for Freelancers, in which she shares what she’s learned about evening out her own cash flow. And if you like what you hear, sign up for Ilise’s new free ecourse here.
2016-01-20
23 min
Brand You Personal Branding
BYP 65 - The 30 Minutes A Day Marketing Plan with Ilise Benun
Is inconsistent marketing getting in the way of better clients & more money? You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work. You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paralyzed because you're not sure which marketing efforts will work. You need a simple plan that will take your business up a notch. Today's...
2016-01-20
36 min
The Art of the CEO
The Marketing You’re Missing – Revealed by Ilise Benun
With truly effective marketing, sales is tough business; but without it, sales just don’t happen. Host Bart Jackson shares the studio with the flamboyant and inventively clever Ms. Ilise Benun, CEO & founder of Marketing Mentor. Together they will reveal the tips on pricing packages, niche reformulating, assessing customer needs, subtle publicities, and all those marketing strategies that bring more and better clients to your door. As an exclusive, Ms. Benun unveils her freshly minted 30 Minutes/Day Marketing Plan for Creative Professionals: Get Better Clients in 2016 – a truly profit-catching package. So join Bart and Ilise and learn how to give your pr...
2015-12-14
32 min
The Marketing Mentor Podcast
#262: Sneak Peek: Command the Fees You Deserve via CreativeLive
In today’s podcast, Ilise rehearses the introduction for her upcoming CreativeLive course, Command the Fees You Deserve. This course, presented by Ilise Benun of Marketing-Mentor.com, will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
2015-01-19
30 min
Digital Marketing Radio
Smart marketing objectives – ILISE BENUN | DMR #77
Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference. Today on Digital Marketing Radio we discuss the following: What are smart marketing objectives? How do you ensure that your marketing methods are as smart as possible? How do you communicate in an era when people seem to respond less and less? How do you ensure that your marketing methods are as smart as possible? Can you still be creative in your digital marketing strategie...
2014-12-16
25 min
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
#015: Ilise Benun Reveals a 3-Tier Pricing Strategy That Works Like Crazy
Do you typically quote prospects exactly what they ask for? Most freelancers do. But what if you gave your prospect more options?What if you proposed two or three variations on the original scope of work? Would that just create confusion? Or could it present an opportunity to serve the prospect better while potentially increasing your income on that project?In today's show, Ilise Benun talks in detail about a 3-tier pricing strategy that's working like gangbusters for freelancers who are using it strategically.
2014-08-21
26 min
The Marketing Mentor Podcast
Interview with Ilise Benun: How do you schedule your day?
In today’s podcast, Deidre Rienzo interviews Marketing Mentor, Ilise Benun, about how she organizes her day. From Post-It Notes, to dog walks, to getting up early, find out how Ilise balances flexibility with structure to stay productive.
2013-07-19
12 min
Freelancer Forum
Talking Money with Your Client with Ilise Benun and Special Guests
Do your clients fall off their chairs? How to talk about money so you get the fees you deserve with Ilise Benun of Marketing Mentor and special guests. Conversations about pricing are far more comfortable when you know your client can afford you. But most creative freelancers avoid the topic of money or rush through it or allow their clients to haggle them down until they resent the work they get. If you want your freelance business to be successful, you must learn how to talk confidently about money with your prospects. Join us for...
2009-07-03
59 min
Middle Chamber Books and Music Podcast
Middle Chamber Books Podcast #21: Ilise Benun, author of “The Art of Self Promotion”, 5/4/2009
In this episode of the Middle Chamber Books Podcast, we speak with Ilise Benun, author of The Art of Self Promotion. Ilise will be the featured speaker on Tuesday, May 5, 2009, at the River Communications Group’s meeting at Occasions in New Hope, PA. In this podcast, she previews her presentation on “How Creative Professional Can Thrive in a Tough Economy.” For more information or to attend the program in New Hope, please contact Beth Brody of Brody Public Relations (beth@brodypr.com) or visit the River Communications Group’s FaceBook page to participate in a chat with Ilise.
2009-05-04
00 min
The Lubetkin Media Companies
Middle Chamber Books Podcast #21: Ilise Benun, author of “The Art of Self Promotion”, 5/4/2009
In this episode of the Middle Chamber Books Podcast, we speak with Ilise Benun, author of The Art of Self Promotion. Ilise will be the featured speaker on Tuesday, May 5, 2009, at the River Communications Group’s meeting at Occasions in New Hope, PA. In this podcast, she previews her presentation on “How Creative Professional Can Thrive in a Tough Economy.” For more information or to attend the program in New Hope, please contact Beth Brody of Brody Public Relations (beth@brodypr.com) or visit the River Communications Group’s FaceBook page to participate in a chat with Ilise.
2009-05-04
17 min