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Showing episodes and shows of
Iliyana Stareva
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Vision to Vibe
#12 Iliyana Stareva: What Every Chief of Staff Needs to Know About Executive Event Planning
n this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align lead...
2025-06-18
21 min
My Blog » lowe4
-download EPUB Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound BY Iliyana Stareva Online
Link To Download : https://recomendedbook.com/?book=1119462215 To Read or Download Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound by Iliyana Stareva Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound Download Inbound PR: The PR Agency’s Manual to Transforming Your […]
2024-10-05
00 min
Leveraging Leadership
ServiceNow EMEA Chief of Staff: Global Leadership and PR Strategies with Iliyana Stareva
In this episode of Leveraging Leadership, Emily Sander talks with Iliyana Stareva, the Chief of Staff to the President of EMEA at ServiceNow. They discuss nuances of global leadership, aligning cross-cultural teams, the importance of crafting and managing internal PR campaigns. Additionally, Iliyana shares her personal routine to maintain work-life balance and offers tips like turning off email notifications to aid in managing workplace stress.Links Mentioned:Connect with Iliyana on LinkedIn Service now websiteInbound PR on AmazonMoney Mastering on AmazonFree Resources:Strategic Planning Checklist Chief of Staff Skills As...
2024-06-24
27 min
The Public Relations Podcast
Can you get journalists to come to you with inbound PR?
Is it possible to get journalists to come to you? According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it takes a bit of courage and a wish to change your approach. Inbound PR is a book I've dipped into over and over again over the past few years and I'm reading it once again on my Kindle by the pool this week on holiday in Sarnia, in Italy. The premise of this book is this. Why go to journalists when it can be so hard and unreliable, when you could get jo...
2022-07-22
06 min
FalAção
36 - Engajamento com Imprensa e Influenciadores, com Luiz Chinan
No episódio de hoje, Luiz Chinan vem compartilhar seus conhecimentos e experiências sobre o papel do engajamento das organizações com jornalistas e influenciadores. Ele é instrutor da Escola Aberje, jornalista e consultor. Ao final do episódio, Luiz recomenda: "Como Lidar Com os Jornalistas", de Geraldo Sobreira (livro) “Inbound PR - The PR Agency's Manual to Transforming Your Business With Inbound”, de Iliyana Stareva
2020-11-23
29 min
Industrial Growth
What's the Inbound PR ?
(KARIM) - Industrial nation today I am with Iliyana Stareva. Can you introduceyourself to an audience?(ILIYANA) - Thank you so much for having me. My name is Iliyana I currently workin the partner program team at HubSpot where we design better engagement withall of our terrific partners like you guys and I come from a PR background Ispend a good few years working in PR and digital communication across Germanyand the UK and I are right now based in Ireland. I've been absent for the last...
2020-04-01
27 min
the Open Mike
S3:E8 - Inbound PR
Hey and welcome to #TheOpenMikeOn today’s episode, I'm excited to be covering a topic I'm currently studying hard on and that's Inbound PR. Today's influencer guest is Iliyana Stareva is a Global Partner Program Manager at HubSpot and is the author of the book Inbound PR, Iliyana is based out of Dublin, Ireland. When It comes to PR - there are so many definitions of exactly what it is, many are complex and Iliyana references this exact topic in her book and the simp...
2019-08-12
53 min
PR for Humans with Mike Sergeant
The 'inbound' PR method with Iliyana Stareva
Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results. Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and...
2019-03-26
31 min
Inbound2Grow
What do You do if Your Leadership Doesn’t Buy into Inbound?
For all of the companies out there dedicated to being inbound organizations and helping their customers succeed, there are ten more who aren’t. It is not uncommon for inbound to enter an organization through the marketing or sales department first. This means that often the first hurdle to becoming an inbound organization is getting leadership buy-in. [0:43] Question: What do You do if Your Leadership Doesn’t Buy into Inbound? Education is often the first step on the road to becoming an inbound organization. The sales or marketing department (or even just one of two peop...
2018-10-05
00 min
PR Resolution podcast
Inbound PR
Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.
2018-08-07
28 min
Digital Download with Paul Sutton
[S2 E4] Why Inbound Could Finally Prove the ROI of PR
Public relations has had issues with measuring return on investment for, arguably, the entirety of its life. Competitive disciplines such as digital marketing, advertising and SEO have mopped up business for little other reason than PR has struggled to prove its worth. A new methodology, however, promises to guide PR professionals towards a process that demonstrates its value once and for all. In this episode of the Digital Download podcast I talk to Iliyana Stareva, Global Partner Program Manager at HubSpot, whose book 'Inbound PR' presents a methodology for public relations that moves the conversation firmly away from being one...
2018-05-29
26 min
Listen to New Full Audiobooks in Business & Economics, Sales & Retail
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana Stareva
Please visit https://thebookvoice.com/podcasts/1/audiobook/333962 to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Sales & Retail Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR...
2018-05-21
30 min
Listen to New Full Audiobooks in Business & Economics, Sales & Retail
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana Stareva
Please visithttps://thebookvoice.com/podcasts/1/audiobook/333962to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Sales & Retail Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals...
2018-05-21
4h 51
Listen to Trending Full Audiobooks in Business & Economics, Marketing & Advertising
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana Stareva
Please visit https://thebookvoice.com/podcasts/1/audiobook/333962 to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Marketing & Advertising Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR...
2018-05-21
30 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & Advertising
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana Stareva
Please visithttps://thebookvoice.com/podcasts/1/audiobook/333962to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Marketing & Advertising Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals...
2018-05-21
4h 51
The Soundtrack to Your Imagination with Free Audiobook
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Audiobook by Iliyana Stareva
Listen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 333962 Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Length: 04:51:39 Language: English Release date: 05-21-18 Publisher: Ascent Audio Genres: Business & Economics, Marketing & Advertising, Sales & Retail Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base...
2018-05-21
4h 51
The Shaun Tabatt Show
Iliyana Stareva - Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
PR is ripe for transformation. Are you ready to embark on the Inbound PR journey? If you're a PR professional or PR agency owner, you don't want to miss my talk with HubSpot's Iliyana Stareva. About the Book: Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company...
2018-04-24
21 min
HubShots - The Unofficial Down Under HubSpot Podcast
053: Inbound Tips, Content Your Audience Wants, Website Trust Elements, Gratitude
Welcome to Episode 53 of HubShots! Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016 Welcome Full show notes available here: http://hubshots.com/episode-53/ Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left! A beautiful spring day in Sydney – just after a long weekend! What speakers read: http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag Reasons to attend Inbound: http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16 Our Inbound tip of the week: Get ready for Clam Chowder! Shot 2: HubSpot Feature/Tip of the Week Blog Author stats http://www.hubspot.com/prod...
2016-10-06
21 min