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Iliyana Stareva

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Vision to VibeVision to Vibe#12 Iliyana Stareva: What Every Chief of Staff Needs to Know About Executive Event Planningn this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align lead...2025-06-1821 minMy Blog » lowe4My Blog » lowe4-download EPUB Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound BY Iliyana Stareva OnlineLink To Download : https://recomendedbook.com/?book=1119462215 To Read or Download Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound by Iliyana Stareva Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound Download Inbound PR: The PR Agency’s Manual to Transforming Your […]2024-10-0500 minLeveraging LeadershipLeveraging LeadershipServiceNow EMEA Chief of Staff: Global Leadership and PR Strategies with Iliyana StarevaIn this episode of Leveraging Leadership, Emily Sander talks with Iliyana Stareva, the Chief of Staff to the President of EMEA at ServiceNow. They discuss nuances of global leadership, aligning cross-cultural teams, the importance of crafting and managing internal PR campaigns. Additionally, Iliyana shares her personal routine to maintain work-life balance and offers tips like turning off email notifications to aid in managing workplace stress.Links Mentioned:Connect with Iliyana on LinkedIn Service now websiteInbound PR on AmazonMoney Mastering on AmazonFree Resources:Strategic Planning Checklist Chief of Staff Skills As...2024-06-2427 minThe Public Relations PodcastThe Public Relations PodcastCan you get journalists to come to you with inbound PR?Is it possible to get journalists to come to you? According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it takes a bit of courage and a wish to change your approach.  Inbound PR is a book I've dipped into over and over again over the past few years and I'm reading it once again on my Kindle by the pool this week on holiday in Sarnia, in Italy.  The premise of this book is this. Why go to journalists when it can be so hard and unreliable, when you could get jo...2022-07-2206 minFalAçãoFalAção36 - Engajamento com Imprensa e Influenciadores, com Luiz ChinanNo episódio de hoje, Luiz Chinan vem compartilhar seus conhecimentos e experiências sobre o papel do engajamento das organizações com jornalistas e influenciadores. Ele é instrutor da Escola Aberje, jornalista e consultor. Ao final do episódio, Luiz recomenda: "Como Lidar Com os Jornalistas", de Geraldo Sobreira (livro) “Inbound PR - The PR Agency's Manual to Transforming Your Business With Inbound”, de Iliyana Stareva 2020-11-2329 minIndustrial GrowthIndustrial GrowthWhat's the Inbound PR ?(KARIM) - Industrial nation today I am with Iliyana Stareva. Can you introduceyourself to an audience?(ILIYANA) - Thank you so much for having me. My name is Iliyana I currently workin the partner program team at HubSpot where we design better engagement withall of our terrific partners like you guys and I come from a PR background Ispend a good few years working in PR and digital communication across Germanyand the UK and I are right now based in Ireland. I've been absent for the last...2020-04-0127 minthe Open Mikethe Open MikeS3:E8 - Inbound PRHey and welcome to #TheOpenMikeOn today’s episode, I'm excited to be covering a topic I'm currently studying hard on and that's Inbound PR. Today's influencer guest is Iliyana Stareva is a Global Partner Program Manager at HubSpot and is the author of the book Inbound PR, Iliyana is based out of Dublin, Ireland. When It comes to PR - there are so many definitions of exactly what it is, many are complex and Iliyana references this exact topic in her book and the simp...2019-08-1253 minPR for Humans with Mike SergeantPR for Humans with Mike SergeantThe 'inbound' PR method with Iliyana StarevaInbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results. Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and...2019-03-2631 minInbound2GrowInbound2GrowWhat do You do if Your Leadership Doesn’t Buy into Inbound?For all of the companies out there dedicated to being inbound organizations and helping their customers succeed, there are ten more who aren’t. It is not uncommon for inbound to enter an organization through the marketing or sales department first. This means that often the first hurdle to becoming an inbound organization is getting leadership buy-in. [0:43] Question: What do You do if Your Leadership Doesn’t Buy into Inbound? Education is often the first step on the road to becoming an inbound organization. The sales or marketing department (or even just one of two peop...2018-10-0500 minPR Resolution podcastPR Resolution podcastInbound PRPodcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.2018-08-0728 minDigital Download with Paul SuttonDigital Download with Paul Sutton[S2 E4] Why Inbound Could Finally Prove the ROI of PRPublic relations has had issues with measuring return on investment for, arguably, the entirety of its life. Competitive disciplines such as digital marketing, advertising and SEO have mopped up business for little other reason than PR has struggled to prove its worth. A new methodology, however, promises to guide PR professionals towards a process that demonstrates its value once and for all. In this episode of the Digital Download podcast I talk to Iliyana Stareva, Global Partner Program Manager at HubSpot, whose book 'Inbound PR' presents a methodology for public relations that moves the conversation firmly away from being one...2018-05-2926 minListen to New Full Audiobooks in Business & Economics, Sales & RetailListen to New Full Audiobooks in Business & Economics, Sales & RetailInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana StarevaPlease visit https://thebookvoice.com/podcasts/1/audiobook/333962 to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Sales & Retail Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR...2018-05-2130 minListen to New Full Audiobooks in Business & Economics, Sales & RetailListen to New Full Audiobooks in Business & Economics, Sales & RetailInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana StarevaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333962to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Sales & Retail Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals...2018-05-214h 51Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingListen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana StarevaPlease visit https://thebookvoice.com/podcasts/1/audiobook/333962 to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Marketing & Advertising Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR...2018-05-2130 minListen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingListen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana StarevaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333962to listen full audiobooks. Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Audiobook Length: 4 hours 51 minutes Release date: May 21, 2018 Genres: Marketing & Advertising Publisher's Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals...2018-05-214h 51The Soundtrack to Your Imagination with Free AudiobookThe Soundtrack to Your Imagination with Free AudiobookInbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Audiobook by Iliyana StarevaListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 333962 Title: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Author: Iliyana Stareva Narrator: Norah Tocci Format: Unabridged Length: 04:51:39 Language: English Release date: 05-21-18 Publisher: Ascent Audio Genres: Business & Economics, Marketing & Advertising, Sales & Retail Summary: Nobody wants to feel 'marketed to;' we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base...2018-05-214h 51The Shaun Tabatt ShowThe Shaun Tabatt ShowIliyana Stareva - Inbound PR: The PR Agency's Manual to Transforming Your Business With InboundPR is ripe for transformation. Are you ready to embark on the Inbound PR journey? If you're a PR professional or PR agency owner, you don't want to miss my talk with HubSpot's Iliyana Stareva. About the Book:  Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company...2018-04-2421 minHubShots - The Unofficial Down Under HubSpot PodcastHubShots - The Unofficial Down Under HubSpot Podcast053: Inbound Tips, Content Your Audience Wants, Website Trust Elements, GratitudeWelcome to Episode 53 of HubShots! Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016 Welcome Full show notes available here: http://hubshots.com/episode-53/ Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left! A beautiful spring day in Sydney – just after a long weekend! What speakers read: http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag Reasons to attend Inbound: http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16 Our Inbound tip of the week: Get ready for Clam Chowder! Shot 2: HubSpot Feature/Tip of the Week Blog Author stats http://www.hubspot.com/prod...2016-10-0621 min